Episodios
-
Today on the show, weâre joined by Krista Dalton, the CMO and SVP of Digital at Tecovas, as she takes us inside the brandâs marketing strategy. We get into how Tecovas leverages data, reporting, and merchandising to expand and evolve the brand, all while staying true to its roots. We discuss the importance of understanding customer needs, how to balance creative and data-driven decisions, and the key role of brand evolution in driving growth. Krista also discusses how Tecovas is expanding into new categories while ensuring every offering aligns with their core mission. She also shares how AI is helping streamline data processes and reporting and highlights the importance of a collaborative, cross-functional team in executing Tecovasâ marketing strategy.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
02:36 Current Trends in DTC Marketing and AI Integration
05:31 Understanding the Role of a CMO at Tecovas
11:50 Data-Driven Decision Making and Reporting Practices
24:03 Balancing Automation with Personal Insight in Data Analysis
32:51 Understanding Brand and Product Dynamics
38:30 The Importance of Post-Purchase Optimization
56:06 Learning from Failures and Customer Expectations
01:05:39 Craftsmanship and Customer Connection
01:10:55 Navigating the Cowboy Boot Market
01:21:07 Strategic Growth Marketing Initiatives
01:28:39 Leveraging AI for Marketing Efficiency
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â https://motionapp.com/creative-trends
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Aftersell.
https://www.aftersell.com/operators
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
In this episode, we break down what it actually means to define a high-performing ad creative strategy, and why doing so is essential to unlocking sustainable growth on Meta. We walk through Codyâs 10-point creative framework for shaping the ad strategy at Jones Road Beauty, diving into why creative should be treated as targeting, how to escape Metaâs âlocal maxima,â and how to feed the algorithm more diverse, strategically aligned inputs. Cody shares his take on creative strategy as prompt engineering for right-brain marketers, reframing how brands should think about influencing Metaâs outcomes.
We also explore the maturity curve of attribution and measurement â why early-stage brands often rely on last-click metrics, and how that approach needs to evolve over time. Finally, we touch on the complexity of deciding which dimensions â audience, ad format, channel, offer, or optimization strategy â are worth prioritizing as you scale.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
02:52 Navigating Economic Pressures and AI in Marketing
05:46 Creative Strategy and Team Structure
09:03 Defining Creative Strategy and Volume
11:46 Creative Diversity and Audience Targeting
15:05 Local Maxima and Creative Inputs
17:47 Post-Purchase Monetization Strategies
21:03 The Role of Media Strategy in Creative Success
27:10 Aligning Creative and Media Strategies
29:56 Influencer Partnerships and Targeting
32:46 New Attribution Models and Performance Measurement
39:26 The Evolution of Attribution Models
42:10 Defining Creative Diversity
44:30 Incrementality vs Attribution in Marketing
47:51 Measuring Marketing Success
53:51 Cohesive Funnels in Marketing
01:07:21 Creative Exploration vs Exploitation
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â https://motionapp.com/creative-trends
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Aftersell.
https://www.aftersell.com/operators
Northbeam.
https://www.northbeam.io/
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
¿Faltan episodios?
-
In this episode of Marketing Operators, we get into a mix of marketing topics that are top of mind for us this week, plus we answer a listener question from the MOperators Hotline.
First, we break down Metaâs Conversion Lift Testing, including how it measures ad performance, its limitations, and when itâs most useful for your business. We also discuss how AI tools are revolutionising creative production, from automating time-consuming tasks like image and video creation to enabling more personalised, scalable content at a fraction of the traditional cost. Next up, we explore product seeding, including effective strategies for influencer outreach, tracking success, and improving hit rates. We wrap up by answering one of our listenerâs questions on running incrementality tests for a low eight-figure brand with a million-dollar ad spend split between Meta and Google Search.
Tune in for insights on ad testing, creative strategies, and influencer marketing to help optimize your marketing efforts and create sustainable growth.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 April Fool's Campaigns and Brand Values
02:48 Innovative Product Launches and Creative Processes
05:58 Testing and Measurement Strategies in Marketing
12:05 Incrementality Testing: Meta vs. Haus
17:49 Optimizing Marketing Strategies for Growth
23:47 AI in Influencer Marketing and Brand Ambassadors
31:44 Scaling Influencer Programs with AI
35:57 Optimizing Product Seeding Strategies
39:27 Transforming Customer Support with Technology
46:46 Leveraging AI for Creative Generation
55:19 Exploring New Technologies in Marketing
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â https://motionapp.com/creative-trends
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Aftersell.
https://www.aftersell.com/operators
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
Email marketing isnât dead - but it can often be done better. Today weâre joined by Karly Craig, author of Email Is Not Dead and seasoned ecommerce operator, to talk about the email marketing strategies that actually drive revenue.
Karly shares why most brands are underutilising flows, especially when it comes to welcome sequences and post-purchase emails, and how extending these can lead to significantly higher conversion rates and long-term revenue. She walks through what a 30-day+ welcome flow could look like, how to inject personality and pattern-breakers into emails, and why category-specific messaging can make a big impact, especially when you offer multiple product types.
We also dig into smart retention plays beyond email, including how to think about product drops, building anticipation with your list, and creating âgot itâ moments post-purchase, as well as diving into reactivation timing, how brands can drive second purchases with value-first strategies not just aggressive discounting, and much more.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction to Karly Craig and Her Journey
02:41 The Evolution of Karly's Book: Email is Not Dead
05:52 Key Pillars of Automated Flows in Marketing
12:00 Building Effective Email Flows for E-commerce
14:54 Post-Purchase Strategies and Customer Retention
18:05 Reactivation Strategies and Long-term Customer Engagement
20:54 Creating a Personalized Customer Experience
24:08 Leveraging Customer Accounts for Increased LTV
26:59 The Role of Discounts and Promotions in Retention
29:52 Final Thoughts on E-commerce Marketing Strategies
38:43 Building Customer Loyalty Through Engagement
41:57 Innovative Attribution Models for Marketing
45:07 Rethinking Loyalty Programs
49:14 Enhancing Customer Experience with Technology
52:54 Strategies for Successful Product Drops
01:01:00 Leveraging Community for Brand Growth
01:13:25 Investing in Personal Development Through Coaching
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â https://motionapp.com/creative-trends
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Aftersell.
https://www.aftersell.com/operators
Northbeam.
https://www.northbeam.io/
Episode 24 with Jared Brody: https://youtu.be/PHrYerwwtJY
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
Last week, a video featuring Saratoga water went viral - and the brandâs response, or lack thereof, got the ecom and marketing twitter world into a frenzy, with people calling them out for wasting a massive viral moment. We break down what we wouldâve done as Saratogaâs CMO: how to respond to earned media moments, what brands should consider in viral situations, and how to quickly activate organic social and creator partnerships.
We also get into Metaâs Andromeda engine - the machine learning upgrade powering Advantage+ Shopping Campaigns. We break down what it actually does, how itâs reshaping campaign structure and creative distribution, and whether itâs delivering better results in the accounts we manage.
Lastly, we dive into AI-generated ad creative: whatâs possible today, whatâs coming fast, and how itâs already changing how marketing teams work - from research and creative briefs to production speed and creative volume.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
02:53 Viral Morning Routine: The Ashton Hall Phenomenon
05:56 Saratoga Water's Missed Opportunity
08:49 Marketing Strategies in Response to Viral Moments
12:11 Meta's Andromeda: Enhancements in Ad Performance
15:04 Ad Campaign Structures and Performance Metrics
37:37 The Evolution of Ad Distribution
44:12 Innovations in E-commerce and Meta Shops
47:13 AI in Creative Production
57:03 The Future of Brand Marketing Strategies
01:01:12 Emerging Trends in Organic Social Media
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â https://motionapp.com/creative-trends
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Aftersell.
https://www.aftersell.com/operators
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
How do you set KPIs that actually drive results? And how do you structure reporting and meetings to keep your team aligned and effective?
In this episode, we break down how we set, track, and adjust KPIs, how we use reporting to make smarter decisions, and how we run meetings that keep everyone accountable without wasting time. We discuss how transparency in reporting impacts performance, how to ensure KPIs reflect business priorities without creating misalignment, and how we balance individual accountability with company-wide goals. Plus, we dive into the role of meetings in keeping teams on track, the common mistakes operators make when setting KPIs, and why the right reporting framework can make or break your growth strategy.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Celebrating One Year of The Marketing Operators Podcast
01:55 The Importance of KPIs in E-commerce
04:05 Transparency in Goal Communication
12:24 Setting Effective KPIs for Teams
21:04 Navigating Challenges in KPI Accountability
28:20 Balancing Objective and Subjective KPIs
31:10 Defining Effective KPIs for Teams
34:28 Challenges in Measuring Conversion Rates
39:12 The Impact of Paid Media Spend
46:08 Long-Term Vision vs. Short-Term Goals
49:53 The Importance of Good Marketing Practices
56:11 Navigating Compensation and KPIs
01:02:56 Standardizing Reporting Practices
01:05:50 Effective Meeting Structures and Communication
01:10:34 Asynchronous Updates and Time Management
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â https://motionapp.com/creative-trends
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Aftersell.
https://www.aftersell.com/operators
Northbeam.
https://www.northbeam.io/
Episode 24 with Jared Brody: https://youtu.be/PHrYerwwtJY
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
Scaling with Meta ads isnât as simple as running purchase conversion campaigns anymore and as the platform evolves, marketers need new strategies to drive true incremental growth. Many brands are ealizing that Metaâs algorithm has shifted towards targeting people already in-market, making it harder to reach truly new customers at scale, leading to rising costs and diminishing returns.
In this episode of Marketing Operators, we break down why optimizing solely for purchase conversions might be limiting your ability to scale. We discuss the challenge of balancing incrementality and efficiency, how holdout tests reveal the real impact of Meta spend, and why some brands are shifting towards View Content optimization to expand their reach.
We also explore whether brands at different revenue stages should be experimenting with non-purchase objectives, and how top ecommerce marketers are testing new ad strategies to unlock incremental growth.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction and Catch Up
08:22 Navigating the Evolving Landscape of Meta Advertising
18:00 Innovative Strategies for Incremental Marketing Success
35:03 The Shift to Causality in Marketing Measurement
38:31 Testing Creative Diversity and Optimization Strategies
40:57 Incrementality Insights and Budget Allocation
44:38 Understanding the Impact of New Product Launches
51:32 Measuring Incrementality and Revenue Attribution
01:02:19 Strategies for Smaller Brands in Paid Media
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â https://motionapp.com/creative-trends
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Aftersell.
https://www.aftersell.com/operators
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
Itâs a full house today with Cody back, and weâve got a jam-packed episode - first up, the Tacovas Ad thatâs got the marketing world talking - does brand marketing like this really drive growth? We discuss the line between long-term brand building and immediate performance results, and explore how top DTC brands are navigating that balance. We also get into how product expansion can be a game-changer for scaling, with examples of how brands use category growth to reach wider audiences. We discuss evolving role of AI in marketing SaaS tools, the potential it has for improving creative analysis and decision-making, and why measurement and forecasting are still critical components of successful marketing strategies.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Welcome Back Cody
02:11 The Importance of Day-to-Day Tracking
09:09 The Tacovas Gate Discussion
33:29 Preparing for Product Launches
37:47 Strategic Product Launch Planning
46:15 Integrating AI in Marketing Workflows
55:16 The Future of Attribution Models
01:00:20 SaaS Consolidation and Klaviyo's Evolution
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â https://motionapp.com/creative-trends
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Aftersell.
https://www.aftersell.com/operators
Northbeam.
https://www.northbeam.io/
Episode 48: https://youtu.be/SVHyaohobco
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
This week, itâs a Connor Special as weâre joined by Connor Dault, VP of Growth & Digital Product at Caraway, to discuss the role of digital product in DTC growth and how it intersects with performance marketing, UX, and conversion. We dive into Carawayâs strategic response to HexCladâs Super Bowl ad, why digital product isnât just CRO and how Caraway builds high-performing product experiences that go beyond simple A/B testing. Connor also shares insights on balancing data-driven optimization with brand storytelling, how Caraway approaches site navigation and product merchandising, and why many DTC brands still overlook the power of digital product in driving long-term revenue.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
Chapters
00:00 Introduction
01:22 Connor Dault's Background and Role at Caraway
05:23 Insights from Super Bowl Weekend
10:52 The Evolution of Super Bowl Advertising
17:30 Lessons from Quibi's Super Bowl Experience
33:54 Leveraging Current Events in Marketing
39:02 Building Digital Product Teams
43:50 Balancing Roadmaps and CRO Testing
49:41 Insights from Incrementality Testing
56:15 Common Mistakes in Digital Product Strategy
01:02:33 Inspiration from Successful Brands
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Aftersell.
https://www.aftersell.com/operators
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
Today, weâre joined by Aaron Paul, founder of Paul Street, to explore how top DTC brands are leveraging affiliate marketing to drive massive growth - and where many go wrong.
Aaron shares his insights from working with leading brands like Onnit, Goli Nutrition, and HelloFresh. We discuss whatâs working in affiliate marketing today, why media-buying affiliates arenât always the right fit (and when they are), and how content-driven publishers now drive the majority of affiliate revenue. We also get into common pitfalls that cause programs to stall along with advice on how to sidestep these mistakes.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
10:07 The Evolution of Affiliate Marketing
20:00 The Role of Affiliates in Brand Growth
29:46 Current Trends in Affiliate Marketing
40:02 Challenges and Best Practices in Affiliate Programs
46:26 Navigating Affiliate Marketing Success
51:50 Identifying and Combating Affiliate Fraud
56:47 The Dynamics of Affiliate Payouts
01:01:50 Building Trust with Affiliates
01:06:56 The Future of Affiliate Marketing and Content Creation
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â
https://motionapp.com/creative-trends
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Aftersell.https://www.aftersell.com/operators
Northbeam.
https://www.northbeam.io/
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
HexClad just pulled off one of their biggest marketing plays so far - a Super Bowl Ad - but this wasnât just about airing a commercial during the big game, it was a multi-layered, cross-platform campaign designed to maximize impact beyond a single TV spot.
In this episode, Connor and Connor break down how the HexClad team made it happen, from choosing the right creative concept to executing an omni-channel marketing playbook that extended far beyond game day. They dive into why the company decided to invest in a Super Bowl ad, how they built pre-game buzz through influencers and viral social moments, and what set their approach apart from traditional brand marketing. They also unpack the balance between brand and performance marketing, how they leveraged meme amplification and social storytelling to scale awareness, and how they plan to track success beyond just game-day sales, including search trends, social engagement, and long-term brand impact.
This episode was recorded just a few days before the Super Bowl ad airedâstay tuned for a future episode where Connor shares his first impressions on how it performed.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
02:52 Health and Wellness Trends
06:09 Analytics Tools and Reporting Standards
09:06 Creative Strategies for 2025
12:08 Hexclad's Super Bowl Campaign Overview
14:55 Concept Development and Agency Collaboration
17:48 Execution of the Super Bowl Campaign
21:10 Omni-channel Marketing Strategies
27:03 Engagement and Community Buzz
29:55 Cultural Timing and Relevance
38:48 Emerging Media Measurement Solutions
42:41 Campaign Comparisons and Expectations
50:02 Measuring Super Bowl Campaign Impact
57:24 Revenue Projections and Strategic Planning
01:03:12 Enhancing E-commerce Experience through Bundling
HexClad Super Bowl Ad:https://www.youtube.com/watch?v=KIShJGu1ISc
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Aftersell.https://www.aftersell.com/operators
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
Today we are joined by a member of the Operators family, Matt Bertulli, CEO of Pela Case and Lomi, to talk all things marketing. Jumping off fromSean Frankâs tweet questioning if meta is still incremental, we get deep into the nuance of paid media and how itâs shifting, the increasing challenges of reaching new customers on Meta, and why the old playbooks donât work anymore. We also discuss scaling beyond meta and reallocating budget to TV, YouTube and strategic partnerships to drive new customer acquisition, what content tends to make for the best ads, how to measure long-term impact and where performance marketers are getting it wrong, and much more.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
02:52 E-commerce Advertising Trends for 2025
05:51 Navigating the Challenges of Meta Advertising
08:55 The Role of Incrementality in Meta Advertising
11:46 Understanding Meta's Advertising Dynamics
15:12 The Future of Meta Advertising and Brand Strategies
30:29 Understanding Meta's Impact on Marketing Strategies
36:12 The Shift from Purchase to Brand Awareness
42:54 Reevaluating Marketing Objectives in a Changing Landscape
49:49 The Convergence of Content and Advertising
54:30 Exploring Non-Meta Marketing Channels
01:01:08 Understanding Audience Awareness and Engagement
01:04:50 Channel Diversification and Media Mix Strategy
01:10:09 Influencer Marketing as a Scalable Strategy
01:14:57 Evaluating Influencer Partnerships
01:17:51 The Role of Post-Purchase Surveys in Marketing
01:20:45 Creative Collaborations with Influencers
01:23:27 Testing and Optimizing Marketing Strategies
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â
https://motionapp.com/creative-trends
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Northbeam.
https://www.northbeam.io/
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
Today weâre diving into the second part of our hiring series, this time focusing on onboarding and how to set up your new hires for success from day one. We discuss how to get the best out of your new hires as quickly as possible, how to integrate them seamlessly into your team and culture, some common onboarding issues and challenges weâve experienced, and we break down our strategies, systems and workflows around setting up new hires and empowering them to thrive.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
05:47 Exploring Agenteo: Automating YouTube Creator Sponsorships
09:14 Performance Metrics and Initial Results from YouTube Campaigns
12:06 Understanding CPMs and Influencer Marketing Dynamics
14:52 Navigating Hiring Challenges and Expectations
18:13 Onboarding New Hires: Setting Expectations and Momentum
20:58 Building Relationships and Integrating into Company Culture
23:51 Strategies for Effective Team Collaboration
36:37 Streamlining Project Management and Onboarding
40:14 The Importance of Incrementality Testing
42:10 Balancing Guidance and Autonomy in Hiring
48:22 Collaborative Goal Setting and Performance Management
56:19 Establishing Clear Expectations and Accountability
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
This week weâre talking hiring for high-growth ecommerce teams. Weâre sharing insights on how to know when to hire, why buying back your time is essential for leadership, org chart design and how it evolves over time, and we share some real-life scenarios and challenges weâve experienced when growing our teams. If youâre struggling with your team structure, planning your next strategic hire or looking to build out your team effectively as you scale, this oneâs for you - and join us next week when weâll be discussing all things onboarding and how to get the best out of your new hires.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
04:24 New Features in E-commerce Tools
06:28 Hiring Trends and Team Structures
14:06 Rationalizing Hiring Decisions
19:19 Building Organizational Hierarchy
27:14 Cross-Channel Collaboration and Strategy
36:46 Scaling International Marketing Efforts
40:37 Evolving Organizational Structures
45:23 Navigating Hiring and Firing Challenges
53:27 Optimizing Customer Experience and Operations
01:00:16 The Importance of Cultural Fit in Hiring
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Northbeam.
https://www.northbeam.io/
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
Today, weâre diving into one of the most hotly debated topics in performance marketing: creative testing volume. Should you prioritize scaling creative volume or focus on quality? In this episode, we share how weâre approaching creative testing, how our strategies have evolved over time, what weâre budgeting for creative, when more isnât always better, and the costs of maximizing volume.
We also explore the challenges of producing at scale, what âqualityâ really means in todayâs ad landscape, and how creative strategy evolves as a business grows.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
04:23 Creative Testing Volume: The Debate
10:02 Finding the Right Balance: Volume vs. Quality
14:16 Setting Creative Goals and Deliverables
20:13 The Spectrum of Creative Strategies
24:44 Long-Term Investments in Creative Assets
30:42 Diversity in Content for Non-Cookware Categories
36:15 Strategic Depth in Marketing Approaches
39:01 Navigating Creative Exploration and Product Launches
42:08 Leveraging AI for Customer Experience
51:00 Budgeting for Creative Production
56:59 The Role of AI in Creative Strategy
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.â â â
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
In this episode, Cody and Connor dive into the hottest DTC predictions for 2025, discussing everything from the rise and fall of AppLovin to the transformative impact of AI on customer experience and ad creative. They share their thoughts on outsourcing and the shift to global teams, the evolution and consolidation of SaaS tools, strategies for scaling with operational leverage in todayâs competitive market and more.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
04:08 AppLovin's Future in Advertising
09:56 Google's Advertising Landscape
18:57 The Impact of AI on Consumer Brands
27:48 Creative Strategies and Tools for 2025
35:15 YouTube Strategies and Incrementality
40:14 E-commerce Labor Market Trends
42:38 Outsourcing and Operational Leverage
45:32 Simplifying Business Models for Efficiency
48:41 Upper Funnel Measurement Innovations
50:17 SaaS Consolidation and Cost Management
53:22 The Future of Omnichannel Commerce
01:06:47 Predictions for 2025 and Beyond
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Northbeam.
https://www.northbeam.io/
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
In this episode, weâre breaking down the influencer marketing strategies weâre using this year. From product seeding to scaling creator partnerships, weâre talking about EMV and how to measure it affectively, how to maximise spend on influencers for maximum ROI, and strategies for whitelisting, affiliate deals and paid creator partnerships.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
05:49 Influencer Marketing Strategies for 2024
09:10 The Power of Product Seeding and Community Engagement
12:02 Leveraging Micro and Macro Influencers
15:08 Balancing Paid and Organic Influencer Partnerships
17:59 Exploring Diverse Creator Collaborations
21:07 Navigating the Influencer Landscape Across Platforms
24:00 Measuring Marketing Effectiveness and Incrementality
30:21 The Volatility of Social Media Platforms
34:43 Tools for Content Discovery and Attribution
37:15 Shifting Perspectives on Influencer Marketing
40:35 Budgeting for Influencer Marketing
43:54 Upper Funnel Channels and Measurement Challenges
48:50 Balancing Organic and Paid Influencer Strategies
52:42 Integrating Influencer Marketing with Product Launches
56:02 Creating Buzzworthy Product Launches
01:01:16 Leveraging Influencer Marketing for Product Launches
01:09:21 The Future of Influencer Marketing Platforms
01:17:15 Measuring Success in Influencer Campaigns
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
http://Haus.io/operators
E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack
YouTube: https://youtu.be/ITRVhkBjsckSpotify: https://open.spotify.com/episode/6GyOKQz1pUUEOONomWVRK9?si=53aca7b12b9c4dd9
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
Itâs a full house today, and weâre joined by Shane Rostad to talk CRO. Shaneâs recently launched his own brand as co-founder of Cheeky, a new creator-led brand that smashed its launch with 10k orders in its first month. In todayâs ep weâre talking about brand positioning and messaging, how to drive LTV and boost AOV with strategic post-purchase upsells and CRO tactics to unlock sustainable growth. If youâre scaling a DTC or ecom brand an are looking for strategies to position your brand more effectively, convert more customers and keep them coming back for more, this oneâs for you.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
02:16 Transitioning to Brand Side: Shane's New Journey
04:46 Launching Cheeky: The New Brand Experience
07:40 Growth Strategies: Leveraging Creator Partnerships
11:01 Understanding Customer Lifetime Value (LTV)
12:58 Product Offerings: Subscription vs. One-Time Purchases
18:07 UI/UX Design: Crafting the Customer Experience
22:18 Product Positioning: Standing Out in a Crowded Market
29:44 CRO Insights: High-Level Strategies for Growth
35:18 Expanding Demographics: Reaching Younger Audiences
36:44 Navigating Customer Journeys and Personalization
48:14 CRO Strategies for DTC Brands
01:06:38 Post-Purchase Optimization and Revenue Strategies
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
Zach Stuck episode:
Spotify: https://open.spotify.com/episode/35i3FjPEar8dRdVPUGBfah?si=c992d2f87287454b
YouTube: https://youtu.be/M4xn2aISEbg
-
Today we are joined by Dan McCormick, co-founder and CEO of Create Wellness. Create went from zero to $20M+ in revenue in just two years with only six-full time employees, and today heâs sharing what those roles are and how he went about building his high-leverage DTC business. We discuss the power of positioning, agency vs. in-house teams, the future of supplement brands, team structure, retention strategies, and what makes a modern brand scalable.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
02:13 Growth Strategies and Creative Testing
04:31 Dan McCormick and Create Wellness Overview
07:19 Identifying Market Opportunities in Creatine
10:44 Team Management and Organizational Structure
13:51 Revenue Growth and Headcount Dynamics
20:04 In-House vs. Outsourcing Strategies
26:32 Marketing Operations and Team Responsibilities
32:21 Future Growth Projections and Business Scalability
37:18 Market Trends and Challenges in the Supplement Industry
39:12 Navigating the Supplement Industry's Challenges
42:57 The Evolution of DTC Brands
46:20 Building High-Leverage Teams
56:21 Leveraging AI and Technology in Marketing
01:01:34 Capitalizing on Seasonal Trends
01:03:01 Product Expansion Strategies
01:09:19 The Power of Influencer Marketing
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
-
Today we are getting into the hottest new ad channel in ecommerce right now - AppLovin. We discuss how weâve been using it within our brands, the pros and the cons of this emerging channel, and whether it's a scalable alternative to Meta Ads. Cody shares results from his team's recent holdout test, breaking down AppLovin's impact on incremental sales, new vs. repeat customers, and CPAs. We also unpack broader strategies for driving growth across paid media, creative campaigns, and channel diversification.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Celebrating Milestones and Sales Success
02:47 Scaling Paid Social: Creative Testing Strategies
05:49 Exploring AppLovin: The New Ad Channel
18:11 Understanding AppLovin's User Base and Growth
23:49 Measuring Incrementality: The AppLovin Test Results
29:46 Reactivating Customers: The Cost-Benefit Analysis
33:40 Customer Reactivation Challenges
36:01 Understanding Incrementality and Profitability
39:14 Analyzing New Customer Acquisition
46:07 Exploring the Limitations of Customer Exclusions
51:04 Innovative TV Campaign Strategies
56:24 Measuring TV Campaign Effectiveness
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
â â â https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readsâ â â
Prescient AI.â â â
https://www.prescientai.com/operators
Richpanel.â â â
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Sign up to the 9 Operators newsletter here: https://9operators.com/
- Mostrar más
