Episodes

  • In episode #1892, Neil and Eric talk about How to Systematize Your Marketing. Learn how to create an internal wiki for your processes and why it’s so beneficial for your daily operations. We also discuss why you need a process watcher and why it’s essential to create a swipe file for the internal processes and marketing ideas from companies you admire.

    TIME-STAMPED SHOW NOTES:

    [00:20] Today’s topic: How to Systematize Your Marketing. [00:30] Why all your tasks and processes should be documented internally for easy reference. [01:24] How to use resources like Loom or Notion for documenting your internal processes. [01:59] Why you need a process watcher: as your company grows your processes will break. [02:51] Create a swipe file for processes from other companies you admire. [03:20] That’s it for today! [03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Loom Notion Brew Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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  • In episode #1891, Neil and Eric talk about whether You Should Rotate Through Clients or Aim For Long Term Relationships? We discuss what it means to rotate through clients and why many businesses start out doing that out of necessity. We also discuss the benefits of long-term relationships and the impact they can have on your mindset!

    TIME-STAMPED SHOW NOTES:

    [00:20] Today’s topic: Should You Rotate Through Clients or Aim For Long Term Relationships? [00:30] What it means to rotate clients: you don't focus on improving retention, instead you focus your energy on closing new clients. [00:43] Why most companies start off rotating clients out of necessity. [01:03] How you can shift your focus to building long-term relationships as your company becomes more resilient. [02:11] The big cost increases that come with onboarding lots of new clients. [02:51] How long-term relationships can help you take a longer view of your business goals. [03:20] That’s it for today! [03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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  • In episode #1890, Neil and Eric talk about What Their Typical Mondays Look Like. Neil shares why he is a fan of having an open schedule on a Monday, and Eric gets into operating at a higher level and why he likes to use Mondays for strategy meetings. For all this and more, tune in today!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: What Our Typical Mondays Look Like. [00:50] Neil’s typical Monday and why he likes an open schedule. [01:39] Eric’s typical Monday and why they tend to be meeting-heavy. [02:55] Why you should bear your entire week in mind and possibly use Monday to plan. [03:35] That’s it for today! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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  • In episode #1889, Neil and Eric talk about Why US Adults Find TV Ads to Be Trustworthy. Neil shares his findings from a survey that adults over fifty are much more likely to trust figures and companies who appear on tv, and what that means for your marketing strategy. Tune in to hear more!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: Why US Adults Find TV Ads to Be Trustworthy. [00:30] How the US departure from Afghanistan has affected tv advertising schedules. [01:16] The survey findings on older adults over 50, and their belief that individuals and companies who appear on tv are trustworthy. [01:57] Some of the streaming services that offer advertising opportunities like Roku and Hulu. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Advertise on Roku and Hulu

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  • In episode #1888, Neil and Eric talk about an obscenely simple way to boost time on site by 25 percent. We discuss how to use video and audio content to add value to your blog posts, whether it’s footage you’ve created or content from a relevant creator. Tune in today!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: An Obscenely Simple Way to Boost Time On-Site 25 percent. [00:30] Adding videos and audio to your blog post has a significant impact on time spent on site. [00:47] You can either use your own video content or use relevant videos from another content creator. [02:11] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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  • In episode #1887, Neil and Eric talk about the value of waiting to take the right opportunity. When you chase every shiny thing, you can drawn away from your mission. Stay focused, and stay in your lane and good things will come. Tune in to hear it all!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: It Is Better to Miss an Opportunity Than to Take the Wrong One [00:41] When you try to take everything, you are not focused. [01:16] Choosing the right one is better than the wrong one. [01:57] Stay in your circle of competence; you don’t know everything, and that’s fine. [04:07] That’s it for today! [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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  • In episode #1886, Neil and Eric walk through the three best YouTube marketing strategies. From marketing hard in the first 24 hours to engaging in the YouTube Community section, there are numerous ways to up those views. Tune in to hear them all!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: The Three Best YouTube Marketing Strategies [00:28] Do whatever you can do get your video out there in the first 24 hours. [01:18] Utilize the YouTube Community section. [02:00] Try to get comments because these help videos go viral. [02:32] Don’t try to copy anyone else; be yourself. [03:07] That’s it for today! [03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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  • In episode #1885, Neil and Eric talk about three pieces of data you need to track as a marketer. You might now be looking at all of these, which is why you should tune in to hear what they are!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: 3 Pieces of Data That Are Key to Marketing [00:27] Focus on LTV; you need to look at the long-term, not the short-term. [01:05] Understand the power of retention to align with product! [01:43] See how your upsells and downsells work out. [03:03] That’s it for today! [03:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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  • In episode #1884, Neil and Eric talk about the number one sign that it’s time to update your content. By the time most of us identify content decay it’s already too late. Learn how to proactively stay on top of your content using minimal effort and maximum efficiency. Tune in today to hear it all!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: The Key Sign That Tells You It’s Time to Update Your Content. [00:40] Use the ClickFlow Content Decay feature. [01:40] How to be proactive in preventing content decay. [01:51] The top reason for regularly updating your content. [02:47] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Content Decay - ClickFlow

    Google Analytics

    Join our next live event from 7-9 November: Growth Accelerator

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  • In episode #1883, Neil and Eric talk about what’s wrong with the online course industry and discuss helpful solutions. Too many of the people taking online courses these days are either not completing what they set out to do or not getting what they signed up for. Tune in to hear it all!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: What's Wrong With The Online Course Industry (And How To Make It Better). [00:35] The biggest issues in the online course industry. [02:07] Fostering a sense of community can drastically improve completion rates. [03:34] How to incorporate assignments, quizzes, and group coaching calls. [04:37] That’s it for today! [05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Udemy

    altMBA

    Wes Kao’s Essays on Cohort Based Courses

    Join our next live event from 7-9 November: Growth Accelerator

    Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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  • In episode #1882, Neil and Eric talk about getting more SEO traffic to your blog posts. Over time, this will decrease, so it’s important to make sure you stay on top of it and that you get consistent traffic. Tune in to hear it all.

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: How to Squeeze More SEO Traffic Out Of Your Blog Posts [00:51] Use the ClickFlow Content Decay feature. [01:14] Neil’s top tip on how to get more traffic. [02:00] Another way ClickFlow can help with traffic. [02:50] That’s it for today! [02:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Content Decay - ClickFlow

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  • In episode #1881, Neil and Eric talk about how they are thinking about their live event in the future. Although many people are resistant to hosting live events, there are safe ways to do it. Tune in to hear it all!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: How We are Thinking About Live Events Moving Forward [00:26] What we learned from our last live events. [00:45] You can’t just rely on virtual events; you need organic interaction. [01:35] There are so many different ways to host live events. [03:00] So many inspirational, unplanned things happen at live events. [03:40] That’s it for today! [03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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  • In episode #1880, Neil and Eric talk about Intuit’s acquisition of Mailchimp. There are so many valuable lessons that we can all learn from Mailchimp’s slow and steady rise to the top, so tune in to hear it all.

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: What Intuit’s $12B Acquisition of Mailchimp Means [00:30] A brief history of MailChimp and Intuit. [00:50] The thinking behind why Intuit bought Mail [01:42] Hope that we can gain from Mailchimp’s success. [03:00] Other lessons we can learn from Mailchimp success. [04:26] The benefits of being bootstrapped. [05:08] That’s it for today! [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Mailchimp Intuit

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  • In episode #1879, Neil and Eric talk about how to tap into your creative side when you are not naturally creative. Creativity is what will set you apart, which is why it is important to try to harness this trait in yourself. Tune in to hear it all!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: How to Be More Creative when You’re Not Creative [00:27] Why it is important to be creative in today’s day and age. [00:55] Research what your competitors are doing. [01:31] Look at what strategies related industries are using. [02:47] Creativity is the x factor; it’s what makes you stand out. [03:20] An example of a creative project and how we can gain lessons from it. [04:43] That’s it for today! [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    VeeFriends

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  • In episode #1878, Neil and Eric talk about the ways you can tank your YouTube views. From videos that are too short to those that don’t hook people early on, there are many ways you can trip up. Tune in to hear them all!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: 7 Ways to Tank Your YouTube Views [00:55] #1: Try to talk about everything; casting the net wide won’t work. [01:15] #2: Short videos don’t keep viewers on YouTube for long. [01:35] #3: Zoom videos suck. [02:05] #4: Uploading audio videos to YouTube. [02:43] #5: Changing up the thumbnails too much. [03:21] #6: Not hooking people properly. [03:40] #7: Talking about things you are not an expert in. [03:00] That’s it for today! [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Mindvalley

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  • In episode #1877, Neil and Eric talk about how to make your YouTube views explode. From catchy titles to enticing thumbnails, there is no shortage of ways to captivate audience attention. Tune in to hear it all!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: 7 Ways to Skyrocket Your YouTube Channel Views [00:36] #1: Promote videos hard within the first 24 hours of release. [01:37] #2: Focus on your optimizing video thumbnail. [02:13] #3: Evoke curiosity through your titles. [02:27] #4: Stay consistent with your content. [02:46] #5: A video to watch if you want to know how to make engaging content. [03:09] #6: Have a consistent schedule. [03:35] #7: Ask people questions in the middle of your video; it helps virality. [03:57] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    MrBeast on YouTube

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  • In episode #1876, Neil and Eric talk about capturing value when you are determining your prices. Many people undercharge for their services, despite this being one of the biggest levers out there. Tune in to hear how you can charge what you’re worth.

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: How to Capture the Most Value When Pricing [00:26] Pricing is a big lever in your business. [00:43] A resource you can use to help you find the right price for your service. [01:27] Some questions from the book, Pricing Creativity. [02:30] An example of how you can capture more value. [03:00] Neil’s strategy of charging less on the front-end [03:50] Pay for performance: one of the best ways to capture value. [04:52] That’s it for today! [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Price Intelligently

    Pricing Creativity

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  • In episode #1875, Neil and Eric talk about what it takes to make an offer your customers can’t turn down. This might sound simple, but there are a few components that go into this, so tune in to hear it all!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: How to Create an Irresistible Offer [00:26] Defining what an irresistible offer is. [01:12] Start out with the pain points of your customers. [01:50] The offer drives a lot of your marketing. [02:23] Think about rotating different offers throughout the year. [02:53] A book Eric recommends. [03:13] Remember to test your offers because people don’t always know what they want. [03:49] That’s it for today! [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    Russell Brunson $100M Offers

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  • In episode #1874, Neil and Eric talk about when you should buy a business. While it might seem more attractive to build something from scratch, it is infinitely more challenging, which is why there are upsides to buying and growing. Tune in to hear how to get the timing right!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: When Should You Start Buying Businesses? [00:28] For most people, in most sectors, it’s harder to start a business than it is to grow one. [01:05] Why the best time to consider buying is when things are flat for you. [01:51] When you buy a small business, you have to have good operators in place. [02:56] Don’t buy if your company can’t handle it. [03:38] Factor in that many times M&A won’t work out. [04:02] That’s it for today! [04:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    MicroAcquire
    Flippa
    Empire Flippers
    Buy Then Build
    Agile M&A

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  • In episode #1873, Neil and Eric talk about why brands should consider NFT strategies as they move forward. There is a clear link between building a community and having NFTs as a brand. Tune in to hear it all!

    TIME-STAMPED SHOW NOTES:

    [00:25] Today’s topic: Why Brands Will Need an NFT Strategy Long-Term [00:45] What it means to have a smart contract tied to your NFT. [01:52] Hear more about Gary V’s NFTs, VeeFriends, and the benefits of holding them. [02:35] How NFTs help you build community. [03:36] Three of the important advantages of building a strong community. [04:07] As a creator, you can structure NFTs so you get a cut after every re-sale. [05:45] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

    Links Mentioned in Today’s Episode:

    VeeFriends CryptoSlam!

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