Episodes
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Have you thought about how you’re going to approach the later years of your career? It’s an area so many of us don’t have a roadmap for. We’re of course NOT financial advisors, so we welcomed on Nick Bour. He’s the Founder & CEO of Inspire Wealth, a financial company providing wealth building and retirement planning services to residents of Michigan, Ohio, and Massachusetts. Catch the full episode here.
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Customer experience (CX) can be a game-changer when it comes to differentiating your brand. But, you need to do the work to get your CX to a good place. That involves getting a deep understanding of the customer’s journey and creating a true relationship with your customers - not just selling to them. We wanted you to learn from a force in the world of CX, so we welcomed on Allen Adamson. He’s the Co-Founder of Metaforce and Author of many books, including Seeing the How.
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop -
Missing episodes?
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So many workplace struggles can be alleviated by starting with mindset. What is your current set of beliefs and expectations? How is this impacting your ability to feel content and excel? This Quick Hit welcomes V. Krishna Lakkineni. He’s the CEO of ROI Media Works, an Investor, TEDx speaker, and Author of 3 Amazon Best Sellers. Make sure you listen to the episode in its entirety here.
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Word-of-mouth marketing (WOM) is the most coveted - yet elusive - marketing channel for many. It is generated by a consumer who loves your brand SO MUCH, they openly and frequently recommend you and talk about you to others. You can’t buy your way into these authentic testimonials - you must earn them. For this episode, we invited Sue Frech, Co-Founder & Former CEO of Vesta (acquired by TINT), a digital community platform company, to discuss ways to generate WOM marketing.
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop -
We spend a lot of time talking about how to put branding and marketing practices into action. We’re excited to welcome on one of our clients, Scott Farmer, the CEO of LYP Health Management. He joins us to talk about how our collaborative work to evolve their mission, vision, and values has transformed his business. Make sure you listen to the full episode here.
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We just covered the keys to recruiting talent in this competitive landscape. In this Part 2, we dive into what may be even more challenging: retaining talent. You can retain talent today by keeping a constant temperature check on the environment, knowing who your key players are and tapping into them, treating people like individuals, and staying on top of your training programs, review processes, and reward systems. You’ve done the hard work of recruiting your team. Now, it’s time to keep your team together.
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop -
You want to be a leader. How do you take that into your own hands? Get very clear on your personal brand and clean out what is not serving you, and develop your vision and declare it out loud on repeat. Take these to heart and you’ll be on the right path to keep rising in your career. Make sure to listen to the full episode here.
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Recruiting talent has never been more competitive - and candidates are expecting more than ever. How do you knock your recruiting out of the park? It comes down to developing recruiting profiles, recruiting where your candidates are, showcase a compelling culture, and optimizing your recruiting process from start through onboarding. Hear all the examples - good and bad - from our own careers in this extra fun episode.
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop -
We welcome on Rob Volpe, CEO of Ignite 360 - an insights and strategy firm - and the award-winning author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. Empathy is one of those behaviors that can make or break your relationships. How do you make sure you’re practicing empathy in the workplace? In this Quick Hit, we share a few ways. Make sure to listen to the full episode here.
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Marketing and Sales traditionally operate independently - but they shouldn’t. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. Drive synergies between Marketing and Sales by getting clear on what you are selling, getting clear on the ecosystem that surrounds your target client/customer/consumer, measuring and optimizing the efforts holistically, and building respect and understanding for the other’s role. There’s a ton of opportunity here for organizations who get Marketing and Sales on the same page.
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop -
Problem solving is a skill we need in all aspects of business and life. The better we get at it, the quicker and more efficient we become – leading to the results we want. Become a better problem solver in this Quick Hit, and don’t forget to listen to the full episode here.
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One of the most frequent topics we cover with our Executive Coaching clients is how to negotiate for a promotion. It’s a tricky topic that can either propel your career forward or set you back. When negotiating for a promotion, you should draft the job description as YOU see it, get clear on ALL of your asks, enter the conversation with you in the driver’s seat, and be ready for there to be some back and forth. Hear our insights in this jam-packed episode, complete with examples of how the conversation might go with your boss.
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop -
Procrastination is something we all struggle with…eventually. No matter how hard we try, there are still things on our list we avoid and keep pushing back. This Quick Hit explains how to get over that procrastination hump by admitting you’re procrastinating and doing one thing to get the ball rolling - and then doing another thing. Listen to the full episode here.
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Thought leadership - when done right - can be a fantastic way to build your credibility and bring in new business. It also allows you to influence and shape the industry in ways that align with your POVs and offerings. But how exactly do you roll out thought leadership for yourself, your team, and your organization? We wanted you to learn from a brilliant mind in the space, so we welcomed on Joe Zappa, Founder and CEO of Sharp Pen Media. They offer C-level marketing strategy, content, and PR for adtech and martech companies.
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop -
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. In this episode of Strategic Counsel (or Strat Counsel for short), we do a Live Demo on organizational structure - where we replicate what we often do with clients. This scenario involves a marketing team within an organization who asked for our help finding the best organizational structure for their future. Hear the pros and cons of the existing team, where they can find help in terms of marketing strategy, how to decide what roles are most valuable to the team and what roles can be eliminated or outsourced, how to find team members with a willingness to learn, and “Third Wall” insights and takeaways throughout.
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop -
Welcome to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. In this first episode of Strategic Counsel (or Strat Counsel for short), we take you through how to nail your yearly strategic planning process - so you actually get the results you want. Hear how to actually get your team excited about strategic planning, the biggest mistakes companies make with strategic planning, the best format for strategic planning sessions, how to make sure everyone’s voices can be heard, and how much food and drink should be involved. Remember, Strategic Counsel’s only effective if you put it into action.
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop -
Welcome to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. Stay tuned for honest, direct, and unconventional conversations on how to successfully lead and operate in business. In this Trailer, hear the background behind Strategic Counsel by ForthRight Business (or Strat Counsel for short), where the name came from, what to expect with ForthRight Business, the main topics to expect in this podcast going forward, and how to know if this podcast is for you. Make sure to reach out if you have any topic ideas for future episodes!
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop -
We encourage respectful debate. It has an ability to pull different POVs, expertise, and beliefs – and that can be a great thing for your business. You can disagree without being contentious by knowing when you are being objective or subjective and not letting it get personal. Catch the full episode here.
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Brand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our business around at ForthRight People. But what exactly is your brand positioning? It comes down to what your brand is, why is it different, and why do customers want you. We wanted you to learn from a true “wizard” when it comes to brand positioning, so we welcomed on Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to grab her brand positioning templates at TheClarityWizard.com/Podcast
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
FACEBOOK
https://www.facebook.com/forthrightpeople.marketingagency
INSTAGRAM
https://www.instagram.com/forthrightpeople/
LINKEDIN
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop -
An impactful brand toolkit is one of the most important things you can create for your business. But it’s not just the logo, font, and colors – it’s MUCH more than that. We’ve done some version of a toolkit for nearly every client we’ve had onboard since the inception of ForthRight People, and are super passionate about its role in bringing your brand to life. Make sure you listen to the full episode here.
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