Episodes
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Do you feel alone or on an island when it comes to managing social media for your school? So did today’s guest. Hear how Lanita has transformed her storytelling efforts for her small Christian school of 600 students in Fort Worth, Texas.Discover the simple change she made that improved her efficiency and reduced stress in celebrating classroom moments—and how you can do it, too.Hear about Lanita’s experience with the #SocialSchool4EDU membership program, which provided her with:
• Templates
• Training materials
• Shared solutions
• Emotional supportFind out how Lanita overcame hesitation in her role, creating wins for her students and staff. You’ll gain practical tips and inspiring stories to help any school social media manager succeed.SPECIAL GUEST
Lanita Nickerson
Communications Coordinator
Lake Country Christian School, Texas
Email: [email protected]
Twitter: @LanitaN
Website: https://www.lccs.org
Facebook: https://www.facebook.com/lccseagles
Instagram: https://www.instagram.com/lccseagles
Twitter: https://x.com/lccseagles
LinkedIn: https://www.linkedin.com/school/lccseagles
USEFUL INFORMATION
LCCS Choir Singing National Anthem in 2020 - over 36,000 views6-Time national cheer champion coach visiting son cheering at collegePhysics egg drop video - over 52,000 viewsScribe example - how to attach affiliated groups to your school pageHelpful blog: Empowering Student Voices: Launching a Social Media Internship at Your SchoolOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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You are going to learn SO MUCH by listening to this episode! Ren is a storyteller at heart and she’ll break down their district’s approach to social media with over 25,000 students and 3,800 employees.Twitter is dead; long live LinkedIn! Find out some impressive stats on how Springfield is growing their reach on LinkedIn.Short-form videos can ignite your social media reach! Discover Ren’s secrets to sharing 2-3 short Reels each week on Facebook & Instagram. She even shares them as YouTube Shorts as well!Discover some of the best stories that Ren has uncovered - all because she focuses on visiting 7-10 campuses each week! You heard that right - she prioritizes this time at the schools because that is where the stories are.
SPECIAL GUEST
Ren Luebbering
Coordinator of Marketing & Digital Strategies
Springfield Public Schools, Missouri
Email: [email protected]
Twitter/X: @renluebbering
LinkedIn: https://www.linkedin.com/in/ren-bishop-luebbering-55141033/
Website: https://www.sps.org/
Facebook: https://www.facebook.com/springfieldpublicschools/
Instagram: https://www.instagram.com/officialsps/
Twitter/X: https://x.com/officialSPS
LinkedIn: https://www.linkedin.com/company/springfield-public-schools/
YouTube: https://www.youtube.com/officialsps
USEFUL INFORMATION
Collin’s viral graduation ReelOne of Ren’s favorite stories: Mr. Vernon, he’s like my third grandpa! She also told it through a Reel as well.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Missing episodes?
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Understanding the New Regulations: Learn about the latest federal regulations on digital accessibility and how they impact schools, including a clear breakdown of what "WCAG 2.1 level AA" really means and why it matters.The Four Key Principles of Accessibility: Discover the four core principles—perceivable, operable, understandable, and robust—and how these apply specifically to school communication and social media.Practical Tips for Social Media Compliance: Get actionable tips to ensure your social media content meets accessibility standards, from alt text for images to handling emojis and using AI for support.The Importance of Accessible Content: Hear why accessible content isn't just about compliance but also about making sure your message reaches everyone—and how this aligns with your communication goals.
SPECIAL GUEST
Emily F. Popek, APR
Vice President, Strategic Communications
Nichols Strategies, California
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/emily-f-popek/
Twitter/X: @EmilyPopek
Website: https://nicholsstrategies.com/
Twitter/X: https://x.com/nicholsstrat
LinkedIn: https://www.linkedin.com/company/nichols-strategies/
YouTube: https://www.youtube.com/channel/UCAgfCvRLmrIIDXiFPw2Jl1A
USEFUL INFORMATION
Overview of the new federal rule on accessibility. This page spells out the standards, the timeline, and the exceptions.Go-to resource for understanding the WCAG standards - w3.orgFollow this page for tips on creating accessible content - https://www.facebook.com/a11yawareness and join this private Facebook group - https://www.facebook.com/groups/110948031049165 Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Strategic Investment in Communications: In 2021, the School District of Holmen created a new Communications Specialist position. Travis Judell, with his background in media, has revolutionized the district's communication and engagement efforts, serving approximately 3,000 students. Mastering Multi-Platform Content Strategy: Discover Travis's approach to content development for Facebook and Instagram. He shares his professional toolkit, emphasizing the critical importance of timely content delivery—sometimes posting event coverage within minutes! Learn his secrets for maintaining high-quality, engaging content across platforms.Relationship-Driven Storytelling: Explore how building strong relationships within the school community leads to discovering compelling stories. Travis reveals how his high-quality content created a positive feedback loop: as students saw their peers featured in professional-grade photos and videos, they actively sought to be part of the storytelling, further enriching the content.Creating Ripple Effects Through Compelling Content: From viral annual back-to-school videos to heartwarming classroom field trip coverage, Travis shares his favorite stories that have resonated beyond the school community.
SPECIAL GUEST
Travis Judell
Communications Specialist
School District of Holmen, Wisconsin
Email: [email protected]
LinkedIn: Travis Judell
Website: https://www.holmen.k12.wi.us
Facebook: https://www.facebook.com/holmenschools
Instagram: https://www.instagram.com/holmenschooldistrict
USEFUL INFORMATION
Great stories:Father vs Son Wrestling Duel Holmen Devils Lake April 2024Holmen Devils Lake April 2023Devils Lake 2022 VideoBus Driver StoryOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Jennifer Salyards may have been the Director of Communications at Stephenville ISD, Texas, for just 14 months, but her impact is already making waves. A former Principal, Jennifer is embracing this newly created position and telling the district’s stories like never before.In this episode, Jennifer shares the key to her success: relationships. Whether connecting with colleagues across the district or networking with peers in other schools, she’s building a strong support system that’s helping her thrive in a department of one.If you’re tired of wishing social media could be easier, this conversation is for you! Jennifer reveals how joining the #SocialSchool4EDU membership has transformed her approach to storytelling and elevated her district’s social media presence. Listen in for actionable ideas on telling great stories, and stick around for Jennifer’s game-changing social media tip at the end—it might just revolutionize how you share your school’s stories!
SPECIAL GUEST
Jennifer Salyards, M.Ed.
Director of Communications
Stephenville Independent School District, Texas
Email: [email protected]
Website: https://www.sville.us
Facebook: https://www.facebook.com/stephenvilleisd/
Instagram: https://www.instagram.com/stephenvilleisd/
USEFUL INFORMATION
Jennifer’s examples:Link to #TBT postLink to First Day of School postLink to SRO Vehicle Student Design ContestLink to SRO Vehicle winning the Texas School Safety Center "Best Police Unit" ContestLink to Girl Scout Bus Stop Service ProjectOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Are you curious about Facebook's Performance Bonus program and how it could benefit your school district? In this episode, we’ll walk you through the steps to set up Facebook performance bonuses for school district social media pages. You'll discover key steps like creating a separate district bank account for receiving funds and assigning the right financial administrators to manage them.San Benito CISD has already experienced impressive results, generating significant revenue across its district and school pages since March 2023. Find out how much they’ve earned and the strategies that drove their success!Are you worried about getting your finance department on board? Luis and Maria share practical tips on how they gained buy-in and made the program work for their district.Plus, you'll learn innovative ways to reinvest these earnings into social media tools and resources that enhance content creation, boost engagement, and drive even greater results!
SPECIAL GUESTS
Luis Gonzales, Jr.
Director of Public Relations and Social Media
San Benito CISD, Texas
Email: [email protected]
Maria Guajardo
Communications Specialist
San Benito CISD, Texas
Email: [email protected]
Website: https://www.sbcisd.net/
Facebook: https://facebook.com/sbcisd
Instagram: https://instagram.com/sanbenito.cisd
USEFUL INFORMATION
Link to a video post that was shared more than 90 times - Cheers to 50 Years!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Discover how St. Joseph Catholic School increased enrollment from 140 to 201 students in just four years through strategic marketing and social media efforts.Uncover three proven strategies to boost enrollment at your school, including the power of dedicated marketing personnel and multi-channel communications.Learn how to elevate your school's brand on a budget with practical tips on color psychology, style guides, and capturing compelling "marketing photos."Master the art of "controlling the parking lot" - a powerful technique to influence positive word-of-mouth marketing among parents and the community.Gain unique insights on balancing religious content in social media for faith-based schools, attracting diverse families while maintaining your school’s identity.
SPECIAL GUEST
Mrs. Emily Hagen
Director of Marketing and Advancement
St. Joseph Catholic School - Rice Lake, Wisconsin
Email: [email protected]
Personal Facebook: https://www.facebook.com/emily.hagen.908/
Personal Instagram: https://www.instagram.com/emihag87/
Website: https://www.sjsricelake.org
Facebook: https://www.facebook.com/SJSricelake/
Instagram: https://www.instagram.com/sjsricelake/
USEFUL INFORMATION
Emily’s examplesFree Facebook Group referenced in the introductionOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Community Building through Social Media: Carrie Birchler emphasizes the importance of using social media, especially Facebook and Instagram, to build a sense of community and engage both current and prospective families in a school setting.Content Gathering from Teachers: She shares her approach to gathering content for social media, including using QR codes and posters to make it easy for staff to submit stories and photos, ensuring regular and authentic content sharing.Using Asana for Social Media Planning: Carrie discusses how she uses the project management tool Asana to plan and organize social media content for the entire school year, keeping track of recurring tasks and aligning posts with key school events.Storytelling and Acknowledgement: She highlights the value of acknowledging the contributions of all school community members—students, staff, and parents—in storytelling to showcase a school’s success and foster a supportive environment.
SPECIAL GUEST
Carrie Birchler
Community Engagement, Recruitment and Enrollment Coordinator
Allegiance STEAM Academy, California
Email: [email protected]
Website: https://asathrive.org
Facebook: https://www.facebook.com/allegiancesteamacademy
Instagram: https://www.instagram.com/allegiancesteamacademy/
USEFUL INFORMATION
Carrie’s examples:6TH GRADE MANNEQUIN CHALLENGEFILIPINO DANCE IN PE CLASSAPEX PROTECTION PROJECT VISIT FROM WOLVESOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Why Video Matters: Rob Wiltsey breaks down the crucial role that video plays in your social media strategy.Content Inspiration: Learn how to take what grabs your attention while scrolling and apply it to your school's content.Engaging Video Hooks: Rob shares three effective video hooks that resonate with traditional social media users.Creative Strategies: Discover a proven tactic from School Shine that has earned significant shares across districts.Viral Success Story: Dive into how the Chino Valley Virtual Choir went viral in 2020 and the unique Reddit strategy that caught national media attention.
SPECIAL GUEST
Rob Wiltsey
Founder
School Shine, California
Email: [email protected]
Website: https://www.schoolshine.org
LinkedIn: https://www.linkedin.com/company/school-shine/
USEFUL INFORMATION
Video - Covina-Valley Kindergarten RegistrationChino Valley Virtual Choir performanceOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Discover how Karen Briones transitioned from parent volunteer to Communications Coordinator, shaping her role to amplify the district’s voice.Learn Karen's strategies for capturing authentic student voices in school videos, from interview tips to using natural light for better visuals.Explore the creative process behind impactful video storytelling, including how to maximize student engagement and showcase your district’s strategic plan.Get insider tips on editing and repurposing video content to tell compelling stories across multiple platforms, even with limited resources.
SPECIAL GUEST
Karen Briones, APR
Communications Coordinator
Los Gatos Union School District, California
Email: [email protected]
Website: https://www.lgusd.org
Facebook: https://www.facebook.com/LosGatosUnionSchoolDistrict
Instagram: https://www.instagram.com/wearelgusd/
YouTube: https://www.youtube.com/@lgusdmedia1859
USEFUL INFORMATION
Karen’s video examples and equipment listOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Discover how Higley Unified School District effectively leverages social media to engage young families in a competitive school choice environment.Learn the video content strategies that drive engagement, including the use of trending audio and authentic storytelling.Get insider tips on tools like CapCut, Canva, and Adobe Rush to create impactful videos—no expensive equipment needed.Understand the importance of meeting your audience where they are and speaking their language to enhance communication and engagement.
SPECIAL GUESTS
Jessica Bautista
Director of Marketing & Public Information
Higley Unified School District, Arizona
Email: [email protected]
Twitter: @OurLifeinAZ
Luz Capiral
Marketing Specialist
Higley Unified School District, Arizona
Email: [email protected]
Website: https://www.husd.org
Facebook: https://www.facebook.com/HigleyUnifiedSchoolDistrict
Instagram: https://www.instagram.com/Higley365
Twitter: https://x.com/HigleyDistrict
USEFUL INFORMATION
Job recruitment ReelPOV Graduation ReelOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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October is National Principal Month! Tune in for a lively discussion packed with creative ideas to celebrate your principals on social media.Pressed for time? We’ve got you covered with quick and easy post ideas that take less than 5 minutes—no graphics required!Ready to jump in with a little more effort? We’ll share some fun questions you can ask your principals to help your community get to know them better.Don’t miss the chance to drive engagement with #ThrowbackThursday photos of your principals as babies or high school seniors—perfect for boosting likes, comments, and shares!
Email: [email protected]
Follow Andrea on Twitter/X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
SPECIAL GUEST
Melissa Marti
Director of Membership
#SocialSchool4EDU
Email: [email protected]
Facebook pages that Melissa manages: Hibbing Schools in Minnesota and Pittsville School District in Wisconsin
USEFUL INFORMATION
Social media post examplesFree PDF Download: 2024-2025 Calendar of Celebrations#SocialSchool4EDU Blog: How To Celebrate Your School Principals on Social Media during National Principals MonthOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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The evolution of social media and communication has come a long way since Brian started working after college in the ‘90s. Take a quick trip down memory lane to see how far we’ve come.Social media is worth it. We discuss the impact and importance of this powerful communication tool for schools.There is a new program available called the Donovan Group Communication Academy. Currently available in six states, it will launch nationwide soon. Find out what it covers and who should consider applying.
SPECIAL GUEST
Brian Nicol
Partner
Donovan Group, Headquarters located in Wisconsin
Email: [email protected]
Twitter/X: @bsnicol2
Website: https://donovan-group.com/
Facebook: https://www.facebook.com/donovangroup/
Twitter/X: @DonovanGroup
USEFUL INFORMATION
Learn more about the Donovan Group Communication AcademyHoward Suamico Reel introducing PrincipalsOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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As a Principal - you can impact family engagement with social media posts! Learn how Angie does this in her small elementary school of 350 students.Learn about the project-based learning project College Wear Wednesdays! This program is so much more than a social media photo opportunity.Are you struggling with student privacy? Angie shares her practical advice.
SPECIAL GUEST
Angie Balius
Principal of Stanley Elementary
Garden Grove Unified School District, California
Email: [email protected]
Website: https://stanley.ggusd.us/
Facebook: https://www.facebook.com/StanleyGGUSD/
Instagram: https://www.instagram.com/stanleyggusd/
USEFUL INFORMATION
Slide Deck - College Wear WednesdayPost showcasing new SWAG receivedPost showcasing kids on College Wear WednesdayOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Discover the ins and outs of social media management at Lincoln Unified School District with Tyler Heberle, a one-person communications powerhouse. Tyler manages the social media presence for 12 schools and the district, showcasing how he balances it all.Don’t miss Tyler’s insights on leveraging video strategy, including a viral moment featuring a simple yet impactful marching band clip.Learn how celebrating staff can captivate your audience as Tyler walks you through his heartfelt tribute to a retiring choir instructor, which even garnered local media attention.
SPECIAL GUEST
Tyler Heberle
Media Communication Specialist
Lincoln Unified School District, California
Email: [email protected]
Website: https://www.lusd.net/
Facebook: https://www.facebook.com/LUSDStockton
Instagram: https://www.instagram.com/lincolnunifiedschooldistrict/
Twitter: https://x.com/LUSDTweets
Threads: https://www.threads.net/@lincolnunifiedschooldistrict
USEFUL INFORMATION
Retirement post for Paul Kimball that led to local media coverage.High school marching band post that went viral!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Listen in to learn more about:
Leveraging Social Media for School Engagement: Montana shares how she revived Maricopa Unified School District's social media presence, transforming inactive accounts into vibrant platforms for community engagement.Navigating Career Transitions: Montana discusses her journey from being laid off in HR to finding her passion in school communications, emphasizing the importance of pursuing what you love and the unexpected opportunities that can arise from setbacks.Building and Managing a Social Media Team: Learn Montana's strategies for creating and managing a team of key communicators at each school, ensuring consistent and engaging content across multiple social media platforms.Maximizing Resources and Community Support: Montana highlights the invaluable support and resources available through membership groups like #SocialSchool4EDU, and how collaborating with other school communicators can enhance your social media efforts.SPECIAL GUEST
Montana Roberts
Webmaster & Social Media Specialist
Maricopa Unified School District, Arizona
Email: [email protected]
Personal IG: @montanaloma_rob
Personal FB: @TanaLiz
Website: https://www.musd20.org
Facebook: https://www.facebook.com/MUSD20/
Instagram: https://www.instagram.com/maricopausd20/
USEFUL INFORMATION
Blog - 20 Social Media Ideas for the First Day of School (and Back-to-School Season!)Back to School Membership Special - try 6 months for only $395. You must sign up by 8/31/24. Learn more here: https://socialschool4edu.com/Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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The big, bad algorithm is constantly changing! If you’re struggling with the reach of your social media videos, then you’ve tuned in to the right podcast.Learn the latest stats and facts behind what social media platforms are paying attention to when it comes to video.Grab the 6-part video checklist you need to consider before starting your next video project.Discover the most important element in your video to capture more views.
Email: [email protected]
Follow Andrea on Twitter/X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
SPECIAL GUEST
Jake Sturgis, APR
CEO/Founder
Captivate Media + Consulting, Minnesota
Email: [email protected]
Follow Jake on Twitter/X: @_JakeSturgis
Website: https://www.captivatemedia.us/
Facebook: https://www.facebook.com/CaptivateMediaConsulting
USEFUL INFORMATION
Webinar - Outsmarting the Algorithm with Your Social Videos. This includes the “New Video Checklist” download! To access the checklist, tap "Download the Slide Deck" in the upper left corner at the beginning or end of the webinar. The checklist can be found on slide 24. New Auburn Facebook pinned postBack to School Membership Special - try 6 months for only $395. You must sign up by 8/31/24. Learn more here: https://socialschool4edu.com/Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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It’s almost time for the first bell to ring in the new 2024-2025 school year. Listen up for some simple strategies for social media magic! In this episode, you’ll learn:
Creative ways to use social media for back-to-school information sharing, including creating Facebook albums with customized templatesStrategies for collecting and showcasing first-day-of-school photos from familiesMust-have photo opportunities to capture the excitement of the new school yearTips for managing social media across multiple school campuses and engaging your entire district communityEmail: [email protected]
Follow Andrea on Twitter/X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
Organizing Your Back-to-School Communications on Social Media - BlogStaff ideas:Welcome staff back with students - ReelReel with staff holding a sign welcoming students back to schoolStaff returns - take photos like these!Reel with sunglassesFirst Day tips:Ask families to share their first day of school pictures - like thisConsider sharing a template for families to print - like this Senior sunriseGreeting students off of busSRO officers first day of school photoOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/
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Discover the secrets to creating surveys that people actually want to complete.Find out why timing is crucial when asking for feedback - and how to get it right.Learn the tricks to explaining complicated school stuff so everyone "gets it."Uncover how some schools turned survey answers into big wins - and how you can, too!
SPECIAL GUESTS
Rob DeMeuse
Research Director
School Perceptions, Wisconsin
Email: [email protected]
Scott Girard
Communications Specialist
School Perceptions, Wisconsin
Email: [email protected]
Website: https://www.schoolperceptions.com/
Twitter: @School_Percept
Need help? Email [email protected]
Phone: 262-644-4300
USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Early Insights: Learn how Kate Brown first discovered the power of social media during her retail job in college and now utilizes it to enhance her district’s visibility in Wisconsin, reaching thousands daily for free.Boosting Recruitment: Explore how LinkedIn has successfully increased job applicant numbers for the Waterford district.Branding Basics: Kate shares simple steps for schools beginning to think about branding and its significance.Storytelling Success: Discover two of Kate’s favorite stories from the 2023-2024 school year, complete with examples of successful posts.
SPECIAL GUEST
Kate Brown
Director of Marketing and Communications
Waterford Union High School and Waterford Graded School District, Wisconsin
Email: [email protected]
Twitter: @dabnkat
Website: https://www.wuhs.us
Facebook: https://www.facebook.com/WaterfordUnionHS/
Instagram: www.instagram.com/waterfordunion
Twitter: https://twitter.com/WaterfordUnion
LinkedIn: www.linkedin.com/school/waterford-union-high-school
USEFUL INFORMATION
Before & After Branding ExamplesDistrict Branding KitElementary 1-page Branding GuideYouth Leadership ForumFacebook Post Website PostSenior Citizen Brewer Cook Out Facebook PostSenior Citizen Tech HelpFacebook Post one Facebook Post twoOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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