Episodes
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The boycott of Bud Light was intended to punish Anheuser-Busch for its support of the transgender community AND to discourage other companies from using their marketing budgets to convey transgender acceptance.
This episode of Meaningful Impact is the first of a two-part series which is both a cautionary tale and a much-needed reminder that it’s still possible for purpose-driven companies to make a meaningful impact for marginalized people even in today’s supposedly ‘Go woke: Go broke’ environment.
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This mini episode offers a booster shot of inspiration with two short stories about motives. The first story is a re-telling of Arthur Gordon's 'The Turn of the Tide' where he follows a doctor's unorthodox instructions to re-examine his motives. The second short story shares the perspective of a retired nurse near the end of her life. From her literal deathbed in hospice care, she reflects on life's meaning as she answers the question: "What matters?"
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Missing episodes?
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The ad agency for Coors Light proposed a million-dollar campaign to promote the beer by painting billboards on the flat rooftops of apartment buildings. No one would be able to see the billboards from the ground. Can you imagine any circumstance where you would have approved that campaign? Coors Light did. Find out why on this episode of Meaningful Impact.
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Mattel has further evolved Barbie from its original, unrealistic body shape into a broadly diverse product line. But Barbie wasn't always so inclusive. To fully appreciate just how far Barbie has come, this episode will explore how and why Mattel embraced corporate responsibility to offer diverse Barbie dolls -- which now account for half of Barbie sales.
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This pilot episode tells the epic, behind-the-scenes story of "Hilltop," one of the earliest cause marketing ads. Better known as "I'd Like to Teach the World to Sing," follow the ad's development, from a scribble on a cafe napkin, to an unrelatable radio jingle and a catastrophic film shoot, before becoming a global sensation.
