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Our guest in this episode is James Isilay, the CEO and Founder of Cognism, a B2B sales enablement platform which helps companies find new markets.
With background in software development, James tells us how he started Cognism, and when, how, and why they expanded to the US. He shares key things that helped his company open an office in New York and acquire new clients.
From building systems and company culture, to having the right advisors and being visible to foreign investors, James outlines the path that brought success to Cognism in America. He also cautions against expanding before a company nails its home market.
"Sales people in general just want to get rich, so as long as you give them a great product, and they are hitting their numbers, they are happy." - James Isilay
Time Stamps:01:30 - James' background and how he founded Cognism
03:30 - What benefits clients have from using the Cognism system
05:20 - How Cognism collects all the real-time
07:00 - When the company was founded and where their offices are
08:21 - How they expanded to the US by being visible to foreign investors
10:15 - Why it's so important to have the right advisors
13:00 - How investors discovered and approached Cognism 16:50 - How to transplant the company culture into a new country
20:36 - The typical hiring mistake that companies make when expand abroad
24:32 - Why they chose New York as the location for the American office
27:25 - What are the reactions of customers and employees
31:10 - How they segment the market in America
35:56 - Planning is key if you want to expand
38:10 - What James learnt about systems and processes from living in Switzerland
39:30 - Do's and don'ts for expanding to the US: bring your culture, plan in detail, don't move unless you have a good reason to do it
Send us questions you want answered to [email protected]
Resources:Cognism
Mount Bonnell Advisors
Connect with James Isilay: LinkedIn
Connect with Sebastian Sauerborn: Website
Connect with Nastaran Tavakoli-Far: LinkedIn
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Today our guest is Alex Klein, the co-founder and CEO of Kano Computing.
He invented a computer for kids to assemble when he was challenged by a 6 year old cousin who wanted to make his own computer, but to be as simple and fun as Lego. Although the idea appeals to kids, it’s not the exclusive target of their products. The spirit of the design process is the beginner’s mind.
The goal of Kano is to tell a story that could be comprehensible to any culture, language, and geography. However, the products are particularly caught on in the US.
Alex caught the opportunity and expanded business in the US, from London where the company was set up. Although that was a very successful move for him, he has a lot of advice on how to be careful when deciding to make that kind of move.
“If you see an opportunity to do any business in the US, the one that could even be 20-25% of your annual run rate, then take it, because it may expand well beyond that, as it did for us.” - Alex Klein
Time stamps:1:30 What Kano does
3:10 Where the idea came from and how it developed further
5:40 Why they set up in London
9:00 How conquered the US market
10:20 What type of a person their product should appeal to
11:23 When is the right moment to go to the US with the business and why do it
15:57 How they chose the person for running the US office
18:15 Why the product is more popular in the US than in Europe
18:55 How they funded the expansion
19:47 What kind of state you should be in when you want to raise money
20:25 What are the do’s and dont’s if you want your company to expand
23:30 How the US customer is different from the rest of the world
25:10 How things in London were done after the expansionSend us questions you want answered to [email protected]
Resources:Kano Computing
Mount Bonnell AdvisorsEpisode Transcript
Connect with Alex Klein:
LinkedIn profileConnect with Sebastian Sauerborn:
WebsiteConnect with Nastaran Tavakoli-Far:
LinkedIn -
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Today we are joined by the founder of the PopUp Business School, Alan Donegan.
Running a nomadic business across numerous different countries, he’s got a lot to share about how to start a successful business, and how to expand and operate in different countries and cultures once you do.
Alan is a strong believer in the idea that you don’t need a lot of money to start a business. All you need is a good idea and the right direction.
He tells us everything he does to help starting businesses, as well as what his own journey has looked like starting the PopUp Business School.
"We go through five different ways to start a business without debt. Because one of the most common beliefs is it takes money to make money, and that’s just not true." - Alan Donegan
Time Stamps:00:11 - What PopUp Business School is and why Alan started the company.
01:20 - How it works and where the money comes from.
02:47 - How long the course is and how many people are involved.
03:55 - What kind of businesses have started with the course.
05:30 - How to get involved with PopUp Business School, and what the curriculum looks like.
09:09 - Where the business runs its courses.
13:36 - Where Alan’s team is.
15:26 - What it’s like running a company nomadically.
21:22 - The types of businesses that can be successfully ran nomadically.
26:45 - How Alan’s friends and family reacted to his idea to run a business nomadically.
29:42 - The risk involved with starting a business from debt.
32:49 - Expanding the business outside of the UK.
35:27 - How sponsorship changes across countries.
44:29 - The importance of focusing on the sales.
45:15 - How Alan has found the opportunities to expand into other countries.
48:31 - How to deal with different cultures as you operate in different countries.
50:48 - How people's reasons to start a business change across different cultures.
52:51 - Things to avoid when you’re starting a business.
56:13 - The amount of time it takes to build a business.
58:04 - Dos and don’ts for starting a company nomadically.Send us questions you want answered to [email protected]
Resources:PopUp Business School
Mount Bonnell AdvisorsConnect with Alan Donegan:
WebsiteConnect with Sebastian Sauerborn:
WebsiteConnect with Nastaran Tavakoli-Far:
LinkedIn -
On today’s episode we are joined by Maeve Kneafsey, owner of CloudKPI. Running a company that has teams in both Dublin and America, she knows a lot about what it’s like to be moving your business.
From the very start of CloudKPI’s conception Maeve decided to focus on the American market and have a base set up in the States.
She had a lot of people help her make the transition from Ireland to America, and now she’s looking to help others who want to do a similar move.
We talk about her whole experience moving across, from the different ways she’s treated for being a foreigner and a woman, to how America changes depending on where you are within it.
“Don’t go out there, trying to spend any money on lawyers or advisors.” - Maeve Kneafsey
Time Stamps:00:41 - Who Cloud KPI are, and what they do.
3:02 - Why they decided to focus on the American market.
4:42 - The logistics involved with moving their company to the US.
8:42 - What kind of product they had when going into the market.
9:11 - The network of people that helped them, and why they moved to Connecticut.
11:25 - Where their team is based.
12:31 - The logistics involved with moving your operations to America.
15:25 - The importance of having a physical presence where your market is.
17:09 - The differences with running a business in America compared to Ireland.
18:15 - The differences between the East and West Coast in America.
19:59 - Tips for companies that are looking to make the move across the pond.
21:50 - How you’re treated differently as a foreigner in America.
23:09 - The different things that helped them get into the market and understand the culture.
24:19 - Unexpected reactions she got being a female tech founder.
27:22 - Do’s and don'ts for startups moving to the US.
29:54 - The usefulness of having a base, and the hardships of running a business remotely.
31:55 - When you need to meet people face to face and when virtual meet-ups are adequate.
33:00 - What makes Enterprise Ireland uniquely useful.
34:46 - The main pieces of advice for someone wanting to move their business to America.
36:43 - How to contact CloudKPI.Send us questions you want answered to [email protected]
Resources:Cloud KPI
Connecticut Innovations
Enterprise Ireland
www.mtbonnell.comEpisode Transcript
Connect with Maeve Kneafsey:
Email
LinkedInConnect with Sebastian Sauerborn:
WebsiteConnect with Nastaran Tavakoli-Far:
LinkedIn -
In this episode, we are joined by Murali Akella, who has helped TransferWise partner with banks across the globe.
TransferWise has been a revolutionary form of transferring money overseas at the lowest possible cost. Started in 2011 in the UK, it quickly became popular and now has over 6 million people who use their service.
Unsurprisingly, to get to this stage they needed to expand. They opened up offices across the globe, including America.
Murali shares with us what this experience has been like, why it was necessary, and the differences in the American market compared to the United Kingdom.
“This job is not a job, it’s a revolution.” - Murali Akella
Time Stamps:00:17 - How TransferWise started.
02:34 - The bank accounts that TransferWise offers.
05:23 - The number of clients TransferWise have and who they are.
06:32 - How banks use TransferWise and how it works.
09:43 - How sending money overseas actually works.
12:11 - What the average fee is for sending money overseas.
13:06 - The different exchange rates you’ll get using banks or TransferWise.
15:41 - The benefits of TransferWise.
18:33 - How TransferWise has expanded and where their offices are now.
20:46 - The reasons for expanding to America and the surprising underdevelopment there.
22:35 - What motivations American banks have for using TransferWise.
25:18 - The high demand for easy money transfers in America.
26:49 - How the American market is different from the UK's.
30:33 - Where in America TransferWise has offices and why Tampa was an attractive city.
33:15 - The get togethers TransferWise have for its global force, and how culture can exceed borders.
35:35 - How to operate within different regulations across different countries.
37:51 - How running offices in the US is surprisingly similar to running offices elsewhere.
39:53 - Different expectations American clients have compared to European clients.
41:06 - Advice for those considering a move to the US market.
42:42 - TransferWise’s aim to keep their service homogenous for all their customers around the world.
44:33 - What the biggest challenge is when expanding to the US.Send us questions you want answered to [email protected]
Resources and Mentions:Transferwise
Swift
Slack
Hangouts
Zoom
www.mtbonnell.comEpisode Transcript
Connect with Murali Akella:
LinkedInConnect with Nastaran Tavakoli-Far:
LinkedInConnect with Sebastian Sauerborn:
Website -
On today’s episode we meet with Husayn Kassai, the CEO of the identity standard testing company Onfido.
Founded in 2012, Onfido quickly expanded its offices outside of London, to include San Francisco, New York, Lisbon, Paris, New Delhi and Singapore. Husayn shares with us everything he’s learnt on his journey of expansion, and things he wished he knew before making the move across the pond.
Having offices on both sides of America gives Husayn two very different perspectives of running a business in the United States. He talks with us about the different benefits both spots have, and the importance of picking the right spot for your business's headquarters.
From getting investors in America, to the importance of adapting to American culture, Husayn tells it all.
“Frequent client feedback matters, and when you can’t deliver something let it be known straight away.” - Husayn Kassai
Time Stamps:01:22 - What Onfido does.
02:44 - Who their clients are.
03:32 - How the software at Onfido works.
06:43 - How money laundering regulations change across the globe.
08:36 - How the business started.
09:17 - Why Husayn wanted to open an office in the US.
11:51 - The importance of doing business in the US.
12:44 - How operating in America is different to operating in the UK.
15:22 - The importance of having a trustworthy brand.
16:45 - How to build trust and the importance of being honest.
19:12 - The kind of clients Onfido was focusing on.
21:11 - The importance of being blunt and to the point.
24:06 - The prevalence of suing in America.
27:15 - Opening up an office in New York, and how it’s different to San Francisco.
29:57 - The importance of picking the right location for your headquarters in America.
31:01 - Advice for companies that are looking for the right place in America to set up in.
33:57 - Getting seed investors in America.
37:30 - The key mistakes UK startups make when expanding to the US.
38:40 - Tips for dealing with American culture, and using your Britishness to your advantage.
41:05 - The importance of knowing local sports teams.Send us questions you want answered to [email protected]
Resources:https://onfido.com
www.mtbonnell.comEpisode Transcript
Connect with Husayn Kassai:
TwitterConnect with Nastaran Tavakoli-Far:
LinkedInConnect with Sebastian Sauerborn:
Website -
Today we meet with Joe Blake, CEO of Artomatix, an Irish based tech company that helps studios create 3D content quicker than ever.
He has always had his eye on the US market and expanded there very early on. However, although they have staff on the ground in America, they do not have a main office there and Joe explains why this is.
He emphasises the importance of knowing your target audience and being able to visit your clients. He explains the high costs involved with opening an office in America, and how often if you have money to invest in your business it can be spent better elsewhere.
We are now in a world where business is global, and through technology and the internet you can still build a solid relationship with many clients without having a physical office where they are.
Finally, Joe talks about the importance of conferences, how they can add an immense amount of value to your business, and provide you with quality time to build relationships with your customers.
”It’s less about the logistics of opening an office, and more about the resources, and the people.” - Joe Blake
Time Stamps:01:52 - Who Artomatix are and what they do.
Resources:
02:53 - How 3D modelling is moving into other markets other than gaming.
05:22 - Automating 3D modelling and its benefits.
06:08 - The history of Artomatix.
08:43 - The importance of the US market, and how it is Artomatix’s target market.
10:36 - Opening up offices in America.
12:57 - Focusing research on the West Coast.
13:47 - Raising funding and finding investors.
14:25 - Which staff they have based in the US and why.
16:46 - Taking their product to market.
18:15 - The IRS and the importance of doing your taxes properly.
21:27 - Whether you really need an office in the US.
24:35 - The importance of focusing on your target audience.
28:32 - Where sales people aren’t necessarily who you should be using to make sales.
30:05 - How time difference can make offering support more difficult.
32:17 - Questions you should ask yourself when thinking of moving to the US market.
36:14 - How conferences can add an immense amount of value to your business.https://artomatix.com
Nvidia
www.mtbonnell.comEpisode Transcript
Connect with Joe Blake:
LinkedIn
[email protected]Email us at - [email protected]
Twitter - @mtbonnell
Connect with Sebastian Sauerborn:
WebsiteConnect with Nastaran Tavakoli-Far:
LinkedIn -
In this episode we met with Ashleigh Hinde, founder and CEO of Waldo contact lenses. Waldo was created to give contact lense wearers more control over their purchasing while also reducing the cost.
It’s a great company, run fantastically, and after a successful first year in England, Ashleigh expanded the company to America, opening up an office in New York, and even moving there herself.
She talks us through how her business works, and explains what her experience was like moving Waldo to America.
"You need to make sure you have the capital and the plan in place to launch in the US.” - Ashleigh Hinde
Time Stamps:01:13 - Who Waldo are and what they do.
Resources:
01:41 - Why Ashleigh started the business.
02:58 - What makes using Waldo different.
04:30 - How much people spend on contact lenses.
05:21 - How Waldo makes sure customers are getting the right lenses.
05:48 - Launching the business in the UK and expanding to the US.
07:06 - Why Ashleigh decided to expand to the US.
08:29 - Opening an office in New York.
09:02 - What makes New York an attractive city to have a business in.
09:55 - The reason for having a presence in America.
10:44 - Where the contacts lenses are made and stored.
11:43 - How marketing stays similar in both England and America.
12:57 - Why customers choose to use Waldo.
14:04 - The importance of being flexible.
14:56 - The logistics involved in setting a business up in the US.
16:18 - How having previous experience of the city made the move easier.
17:08 - Why Ashleigh moved herself to New York.
20:12 - The network of founders and how they help.
21:14 - Common challenges that come up.
23:40 - The male dominance within industries.
25:46 - Finding investors in the US compared to the UK.
29:10 - The different regulations in America and England.
32:12 - Tips for companies looking to expand to America.
33:33 - What Ashleigh would do differently looking back.
35:04 - Expanding into Europe.Foundr
www.hiwaldo.com
www.mtbonnell.comEpisode Transcript
Connect with Ashleigh Hinde:
LinkedInConnect with Sebastian Sauerborn:
WebsiteConnect with Nastaran Tavakoli-Far:
LinkedInEmail us at – [email protected]
Twitter – @mtbonnell
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In this episode we are joined by Aneesh Varma, founder and CEO of the forward thinking credit assessment service Aire.
He shares Aire’s mission of moving data collection away from the limiting aspect of only looking at the past, to also taking into account a person's present and probable future. By doing this, lenders can make smarter decisions, and borrowers get fairer access to credit.
He tells us why he set up Aire, how it works, and what the experience has been like expanding to America.
Different countries have different cultures and attitudes towards credit, and Aneesh talks about how he came to terms with these differences in the US.
“Trying to chase the international market can kill your domestic business.” - Aneesh Varma
Time Stamps:02:06 - Who Aire are.
Resources:
02:48 - Why Aneesh started Aire.
03:58 - How Aire helps banks make better decisions.
04:50 - The problem with the data that banks normally use.
06:16 - Who Aire’s consumers are.
07:01 - What happens when a bank refers a consumer to Aneesh.
08:45 - The generic profile of Aneesh’s ‘future prime’ consumers.
11:30 - What it’s like starting a financial business in the UK.
15:13 - The different approaches in consumer finance and credit across nations.
16:53 - The reasons for expansion and what that process was like.
19:01 - Having headquarters in New York, and the importance of taking things slow.
21:16 - How regulations change across the US.
24:23 - How lenders in the US react to Aire, and the access to credit in America.
31:18 - The kind of consumer that approaches Aneesh for a credit score.
35:30 - The importance of doing the right kind of market research.
37:53 - The difficulties in operating in an area as large as the US.
40:49 - Advice for businesses that are moving to the United States.https://aire.io/
www.mtbonnell.comEpisode Transcript
Connect with Aneesh Varma:
LinkedInConnect with Sebastian Sauerborn:
WebsiteConnect with Nastaran Tavakoli-Far:
LinkedInEmail us at – [email protected]
Twitter – @mtbonnell
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Today we meet with Luke Pearce, the co-founder of Radical Tea Towel, a company that makes political and social statements for the home. He talks with us about how his company came into fruition and how it operates now.
Keeping the manufacturing process in England, keeping quality control high and being part of a niche market made the company very successful. And after having tea towel success in England, Luke decided to bring the company across to do business in America too.
With a different continent come different challenges, and Luke was surprised to find out he even had to explain what a tea towel was to a lot of Americans. But each problem he overcame and here, he tells us exactly how.
He also shares some solid advice for anyone who’s thinking of making the move across the pond...
”Other people’s problems represent great business solutions. This is where business can step in and help people out.” - Luke Pearce
Time Stamps:00:32 - What Radical Tea Towels are.
Resources:
01:19 - Where the idea for Radical Tea Towels came from.
03:18 - The importance of having a niche product.
04:18 - How successful Radical Tea Towels are.
04:56 - Local manufacturing and importing materials.
06:24 - Why Luke moved to America, and what made it both easy and hard.
10:32 - How the logistics change when selling products in America.
12:34 - The beliefs behind Lukes company and the different politics in America.
16:25 - Where Luke sells (and doesn’t sell) his product and why.
19:58 - Who Luke’s customer demographic is.
22:06 - Lukes advice for people thinking of moving their business to America.
23:45 - How to not get overwhelmed by America’s different complex policies.
24:46 - The benefits of operating in Philadelphia.
25:58 - Networking in the US.
27:18 - The initial feedback Luke received about his tea towels.https://radicalteatowel.co.uk
www.mtbonnell.comPodcast Transcript
Connect with Luke Pearce:
LinkedInEmail us at - [email protected]
Twitter - @mtbonnell
Connect with Sebastian Sauerborn:
Website -
We caught up for a few glasses of gin and a chat with Eoin Bara, the Founder of Mór Irish Gin, at a pub in Dublin.
Mór Irish Gin is one of Ireland’s fastest growing gins. They started in 2015 at a distillery in Tullamore, continuing the legacy that stretches back to the 1930s when Eoin's grandfather was a master distiller of world renowned Irish whiskey.
They have expanded into the U.S. in 2019, and won some prestigious awards like Double Gold at The Wine & Spirits Wholesalers of America, and Double Gold at San Francisco Spirit World Competition for packaging.
As gin is not the first that comes to mind when we think of American drinks, we wanted to know how you get Americans drinking gin, and how they got that gorgeously designed bottle of Mór across the U.S.
While we taste Wild Berry Gin, Eoin shares his experience of expanding to U.S. spirits market one state at the time, the legal context for selling spirits in different states, and how they got distributors and bartenders on board with Mór.
Whatever you think it's going to cost, it's going to cost more. If you go for New York first, you're going to bleed money. - Eoin Bara
Time stamps:3:00 - What makes Mór Irish Gin unique and the story of Tullamore
Resources:
5:30 - The products of Mór Irish Gin and why packaging is equally important as the gin
7:15 - The secret of ingredients and flavours and tasting of Wild Berry Gin
9:59 - Why they wanted to conquer American market and which states they started from
11:25 - The laws in different U.S. states related to selling alcohol - open, closed and controlled states
12:25 - What was the setup and research process in order to expand to the U.S.
16:29 - The stereotypes that Americans have about gin and what is American drinking culture like
18:15 - Why they opted for the strategy of conquering U.S. market state by state, despite having a license for over 40 states
20:30 - How Mór Irish Gin carries out their marketing and PR strategy in the States
22:50 - What is the best and the worst state to set up business at in the U.S, according to Eoin
24:30 - Eoin's advice for small distilleries that are considering expanding to U.S.
26:50 - Why going for New York is the biggest mistake that companies make when they start expanding to U.S.
28:50 - How was the reception in the U.S, and what is Mór's business infrastructure there
34:00 - Mór Irish Gin’s training and sales strategy for distributors and bartenders
38:57 - What were the biggest surprises when they expanded to U.S.
42:00 - Whom would Eoin caution against expanding to U.S.Mór Irish Gin
Wine & Spirits Wholesalers of America
San Francisco World Spirits CompetitionEpisode Transcript
Connect with Eoin Bara – LinkedIn
Email us at – [email protected]
Twitter – @mtbonnell
Connect with Sebastian Sauerborn:
WebsiteConnect with Nastaran Tavakoli-Far:
LinkedIn -
Today we travel to a WeWork workspace to meet with Vishal Marria, the CEO and Founder of Quantexa.
Quantexa uses powerful AI technology to help businesses analyse and interpret their data and has offices in both Europe and America.
Originally an English company, they expanded their offices to America in 2016. In these years Vishal has learned a lot about what it takes to be successful, and the different challenges that come up when operating in such a different culture.
He shares with us everything he’s learnt along the way, from how he has to run his American teams differently to his European ones, to the importance of funding when first making the move across the pond.
Many thanks to Vishal for taking the time to talk to us, and sharing his knowledge of moving his business to the United States.
”It’s always about the people.” - Vishal Marria
Time Stamps:01:42 - Who Quantexa are and how their data analysis works.
Resources:
03:52 - Quantexa’s expansion into America and why they decided to move there.
04:55 - How American clients came to hear of Quantexa.
08:38 - What the issues and challenges of financial crime are.
10:28 - How the reception of new tech differs between countries.
12:55 - How culture affects a business and how this differs across countries.
15:14 - How to build trust with clients in the UK and America.
16:45 - The difference in operating a business in America, and the importance Americans place on being in a team.
19:31 - How perceptions of risk are different in America.
21:05 - When you need to get a visa, how long it takes, and how much it costs.
26:20 - The way America has influenced Vishal and his background in business.
29:20 - The risks involved with being an entrepreneur.
32:02 - How colleagues reacted to hearing that Vishal was starting his own business.
35:02 - The early stages of setting up outside the UK and the importance of funding.
37:45 - Advice Vishal would give to his past self before making the move.
40:58 - The necessity for a company to have a main base.
43:01 - Quick tips for someone thinking of expanding their business to America.www.mtbonnell.com
www.quantexa.com
www.wework.com
Prelinger ArchivesEpisode Transcript
Connect with Vishal Marria: LinkedIn
Email us at - [email protected]
Twitter - @mtbonnell
Connect with Sebastian Sauerborn: Website
Connect with Nastaran Tavakoli-Far: LinkedIn
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To start off the season we meet up with Róisín Callaghan, Co-founder and CEO at Cogs & Marvel, a brand experience and creative event agency.
Having moved her business to San Francisco in 2016, she’s learnt a lot over the past 3 years about the dos and don'ts involved with moving a business across the pond.
From finding her first contracts and building up her companies reputation, to the struggles she faced and expectations she had to overcome, she shares with us all she’s learnt...
”It’s hard work in setting it up and getting established, but there are networks and organisations to help you with that, so use them. Americans are really good at networking and they really want to help you.” - Róisín Callaghan
Time Stamps:02:19 - Working in events and event management.
Resources:
04:06 - When Cogs and Marvel started.
05:11 - Working with Google and gaining their first contracts.
08:47 - What makes their events special and stand out from others.
10:44 - What inspired Roisin to move her business to San Francisco.
15:12 - Good reasons and bad reasons for wanting to expand your business to the US.
16:06 - The types of businesses that might struggle more in the US compared to the UK.
17:40 - The logistics involved with moving to America, and the qualities that helped Roisin be successful.
22:09 - The differences involved with setting up the company in America compared to Ireland.
23:42 - Advice for people who are just starting with their move to America.
25:50 - The existing communities that are available to help entrepreneurs with moving their businesses abroad.
30:53 - The different challenges that come up when running an event in America compared to Europe.
38:02 - The process of proving themselves when first arriving in America.
42:11 - The expectations that come with being an Irish company in America.
44:00 - Advice for those thinking of moving their business to San Francisco.www.mtbonnell.com
www.cogsandmarvel.com
www.enterprise-ireland.comEpisode Transcript
Connect with Róisín Callaghan: LinkedIn
Email us at - [email protected]
Twitter - @mtbonnell
Connect with Sebastian Sauerborn: Website
Connect with Nastaran Tavakoli-Far: LinkedIn
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The wait is over and Season 2 of Move Your Business to The United States is finally here.
This season will be hosted and led by Nastaran Tavakoli-Far, a Journalist and Business reporter for the BBC, who also studied at graduate school in the US.
In Season 1 we went around London talking to lawyers, bankers, and accounts, and talked about the general mechanisms involved with moving your business to the United States.
This season is a bit different.
We’re going to be meeting people who have actually done it. Successful entrepreneurs who have made the move. They’ll share with us what helped them to succeed, as well as the difficulties they came across along the way.
Stay tuned...
Time Stamps:00:38 - What we have coming up in Season 2.
01:36 - Nas’s background and previous experience.
03:18 - The kinds of questions that frequently come up as instability looms.
Resources:www.mtbonnell.com
Episode Transcript
Email us with your questions at - [email protected]
Twitter - @mtbonnell
Connect with Sebastian Sauerborn: Website
Connect with Nastaran Tavakoli-Far: LinkedIn
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On their return from SXSW, Sebastian and Emmett are back in Europe in their Dublin office to reflect on the first ‘Move Your Business to the United States Podcast’ season. They marvel that it has been almost a year since they embarked on this podcasting venture, recapping some memorable moments and featuring some of the highlights of this chart-topping series, as well as discussing the next season. Among some of their past podcast interviewees featured are Dan Dilliard, a passionate Austinite who established Founding Austin; Andy Jones, partner at Marvelous Events, as well as Andris Macs from GECKO Governance.
Sebastian Sauerborn: Website
Kevin Turley: Website
Emmett Glynn: Email
Founding Austin Magazine
Masters and founders podcast
Dan Dillard: LinkedIn
Andy Jones: LinkedIn
Andris Macs: LinkedIn
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It’s day 4 at SXSW and the Mount Bonnell team visit the Enterprise Ireland Stand, which dwarfs its British neighbour in size. There Kevin encounters Andris Macs from Gecko Governance who talks about his 1st time at the event. Next up, Kevin chats to Paul from Enterprise Ireland who is an old hand now being there for the 7th year. Then Kevin meets Christine who represents Service Bot, specialising in conversational AI. Another company at the Krib aka Enterprise Ireland stand is System-Link, represented by Sophie Madigan. Then finally, Kevin talks to Mark Russell from HyperSciences.
Episode Transcript
Sebastian Sauerborn: Website
Kevin Turley: Website
Andris Macs: LinkedIn
Sophie Madigan: LinkedIn
Mark Russell: LinkedIn
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The Mount Bonnell team catch up with Ray Salter, CEO of WLG X, to talk about his impressions of South by South West. He summed up this year’s SXSW in one word, ‘buzz’.
Then Ray reveals how inspired by global festivals such as SXSW, WLG X will be a blend of tech, design, film, music and gaming, albeit with a uniquely New Zealand touch and to reflect the smaller local feel of Wellington, kicked off on the first evening with an Irish inspired pub craw to sample some of the finest craft beers to get a real feel for this friendly city.
Episode Transcript
Sebastian Sauerborn: Website
Kevin Turley: Website
Ray Salter: LinkedIn
WLG X: Website
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It’s our second day at South by Southwest, Austin’s international festival of media and tech.
While enjoying the free food and drink, we meet up with Stefan and Kerry, who both work for Berlin Partner, a company that offers business and technology support for investors and entrepreneurs in Berlin.
They talk to us about the ins and outs of everything that’s going on in this cultural capital. We talk about the growth of startups, and why Berlin’s becoming so popular for entrepreneurs.
Discussing how it compares with Austin, we sure learned a lot and had another very interesting and very successful day at the festival.
”Berlin is like New York in the 80s, and that was a great time.” - Stefan
Time Stamps:4:30 - What the Berlin Saloon is and why we’re here.
7:33 - Why Berlin is such a hotspot for entrepreneurs.
8:59 - The mix of work and play in Berlin.
10:58 - How Berlin Partner and the German government encourages entrepreneurs to come to Berlin.
12:42 - The open mindset of those in Berlin.
13:52 - The range of entrepreneurship within Berlin and the main sectors within it.
15:49 - How reporters respond to Berlin Partner and what they do.
17:14 - The way that Berlin is seen as a hub of business by many Americans.
23:42 - Whether it’s easier to raise money in Austin or Berlin.
24:33 - What makes Austin attractive for entrepreneurs.
26:44 - The culture shock when moving to America.
Resources:Transcript
Berlin Partner
Connect with Kevin Turley: Website
Connect with Sebastian Sauerborn: Website
Connect with Stefan Franzke: LinkedIn
Connect with Kerry Quintiliani: LinkedIn
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Today we travel to South by Southwest, Austin’s international festival of media and tech, to talk to filmmakers, musicians, and entrepreneurs. There’s so much going on we decide to split up so we can meet, and interview, as many people as possible.
Emmet Glynn, our sound producer, takes the lead in this episode interviewing Sharon Schweitzer, founder of Access to Culture and best-selling author of Access to Asia. She talks with Emmet about her company, and how important it is for entrepreneurs to understand cultural differences when moving a business abroad.
Meanwhile, me and Sebastian are listening to Malcolm Gladwell talk about driverless cars, how they’re an inevitable part of our future and the risks that are involved with them.
”You can really increase revenue and your bottom line by understanding cultural differences.”- Sharon Schweitzer
Time Stamps:0:55 - Why we’re going to South by Southwest and what we’re looking forward to there.
4:33 - Arriving at South by Southwest.
6:12 - What Access to Culture is and how they help people.
7:02 - What the biggest challenge people face is when moving their business to another culture.
8:52 - How crucial understanding cultural differences is.
10:31 - Who Sharon's book is aimed at and what types of clients she gets.
11:50 - The social faux pas in America and the strong unique beliefs Americans have.
14:45 - Sebastian's thoughts on Malcolm Gladwell’s talk on the future of driverless cars.
16:00 - An example of a German company that came to Austin.
17:41 - The fast growth of Austin and where it’s going to be in the future.
18:28 - How Sharon became a successful entrepreneur.
21:35 - How to find and contact Sharon.
22:38 - How Sharon helped a client overcome cultural boundaries in a difficult situation.
Resources:Transcript
Access to Culture
Access to Asia
Connect with Kevin Turley: Website
Connect with Sebastian Sauerborn: Website
Connect with Sharon Schweitzer: Website - LinkedIn - Twitter
Connect with Malcolm Gladwell: Twitter
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Today we are in South by Southwest, Austin’s international festival of media and tech. There we meet Ethan Mayers, CEO of TILT innovations and successful serial entrepreneur.
Ethan’s been a mentor to high-potential entrepreneurs for years, and in that time he’s learned a thing or two.
He talks with us about how he became a serial entrepreneur and how he helps other entrepreneurs in moving to the US. He’s very open about how the move isn’t for everyone, that there are risks involved, and that people need to look out for a few things.
We also talk about the worst mistakes entrepreneurs can make, the importance of being open to change, and how crucial it is to nail your storytelling when running a company.
”The single biggest mistake entrepreneurs make is to fall in love with their idea. Fall in love with your process and fall in love with your team.”
- Ethan Mayers
Time Stamps:1:49 - How Ethan became the serial entrepreneur that he is today.
4:54 - Where Ethan gained confidence in his role as an entrepreneur.
8:10 - Different mentalities, how they affect you, and how they change from family to family and country to country.
10:37 - The entrepreneurial journey, it’s highs and lows, and whether it’s for you.
13:45 - The fashionability of entrepreneurship and how it’s not for everyone.
15:28 - Advice for entrepreneurs in Europe who are thinking of moving their business to America.
19:34 - The different markets and niches within America and how each needs to be treated differently.
24:09 - The characteristics that the best entrepreneurs share, and whether they need a certain personality to succeed.
29:04 - Ethan’s 3 pillar approach when working out what to do next.
31:01 - Advice for a European that’s looking at America as a lifestyle choice
Resources:Transcript
TILT innovations
Connect with Kevin Turley: Website
Connect with Sebastian Sauerborn: Website
Connect with Ethan Mayers: LinkedIn - Twitter
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