エピソード
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US photographer Matthew Stith is a creative shunning the concept of boundaries.
A broken foot in college put his goalkeeping gloves on ice, guiding his hands away from the ball and towards a camera.
When opportunity knocked—through a friend in MLS—Matthew seized it, setting off on a path that’s more about discovery than destination.
For him, photography is just one medium to explore the world, with football acting as the lens that brings it into focus.
Through the Football Case Study, Matthew connects with people across the globe, celebrating the game while providing a stage for other creatives to do the same. It’s more than a project; it’s a love letter to football, its culture, and its power to inspire.
Enjoy!
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Lucas Mendes is what you would call a multi-faceted talent in the football landscape — professional player, club owner, and community builder decorating a CV belying his 26 years.
In this episode, we explore his journey, from his roots in the D.C. United Academy system to how he’s using Virginia Dream FC not just as a football club giving a platform to players, but a creative house giving a collaborative vehicle to artists, building a club culture that inspires both on and off the field.
Enjoy!
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Richard Gordon a photographer/director and Co-Founder of Forty One Magazine and its football-focussed creative studio.
Rich shares how the '94 and '98 world cups opened his heart to the game, his gateway into photography and when these two passions finally caught up with each other, giving rise to a creative career spanning over a decade.
Rich's career is built on both passion and a drive to push himself as a creative whilst wedging the door open to those following behind.
A storyteller at heart, through Forty One, he not only aims to share authentic stories from the North American landscape, but open the game to those who might not even know they love it yet!
Enjoy!
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Jenny Simmons’ story is one of passion, purpose, and paving the way for meaningful change.
Whether it's pursuing progress or practicing the transformative power of manifesting, following her vision and creating impact has always been the common thread.
We discuss her journey from Lancaster to playing college football in the U.S, before landing at Nike where her time on the Jordan brand steered her towards mindset coaching and, ultimately, where we find her today, beginning a new chapter with MANON – a consultancy focused on empowering black and brown women in the football space.
Enjoy the episode? Grab me a coffee and fuel me for the next one.
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Jake Nolan is the Co-Founder of Sefton Park Rangers and Creative Agency, All Our Friends.
He shares the club's evolution, from its founding to the meaningful impact it has on both the local area and Jake himself and how his experiences with the club opened the doors to creative projects within Liverpool and beyond.
We also explore the delicate balancing act of fatherhood and work, why pursuing a feeling trumps pursuing a pay check and the rewards that come with risks.
Enjoy!
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Send caffeine.
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Alexis James is a freelance writer, journalist, and podcaster, focussing on human stories from the fringes of sport and society.
Used to asking the questions for countless pieces over a two-decade career, including several pieces for NPLH Magazine, he switches seats to answer a few.
From placements in local news as a teen to BBC features and much in between, Alexis shares some of the realities of a professional freelance career and the role 'bread and butter' writing plays in long-form creative pursuits such as his book Unsung, an anthology shining a spotlight on the men and women in the shadows of sport and Off-Field, a monthly newsletter featuring tales from the fringes of sport.
It hasn't always been easy, if ever, but his chosen path has scratched the dual itch of a career in journalism and a desire to connect with and share people's stories.
Enjoy!
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The football podcast that isn't about football will be back on Tuesday 12 November, 2024. I'm taking a little break to spend some time with my new family and get the boys on some drills and ready for West Ham's academy.
In the meantime, there's plenty of gold in this resource we've built, most recently with SEASON ZINE founder, Felicia Pennant.
See you on the other side.
JF
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Felicia Pennant is, in my friend Madison's words, the real deal. After speaking with her for an hour, I'm inclined to agree.
A self-confessed book worm as a kid, she shares her journey from hiding out in the library to leading the line with the seminal football and fashion platform SEASON zine.
Felicia highlights the importance of adding value through her work whilst providing a platform for others to share theirs, how knowledge and confidence go hand-in-hand and why the presence of ego in a creative isn't such a bad thing.
All that and more whilst sipping on a Diet Coke!
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A journey of a thousand miles begins with a single step. In New Hampshire, a movement to impact a thousand lives began with a simple Instagram post
Despite the lush green forests and quaint towns of the Granite State, the football scene is pretty barren. Well, it was until Chris Pinkham and Yusufu Juma set out to change that in the form of Beech Street FC.
Through a love for their community and a desire for change, they provided a platform unlike anything the state had seen, saving good players from falling through the system's cracks and giving them a sense of purpose and belonging in the process.
It started with football but it's already so much more than that, its impact and legacy setting a standard for all those that follow.
Enjoy!
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** Please excuse audio imperfections **
Mike Geddes has worn many hats throughout a varied career, from his beginnings as a BBC journalist to co-founding football club Oakland Roots and lots more in between.
But beyond the titles, his focus lies on the impact he can make.
His journey is a blend of passion and purpose, whilst searching for balance between the demands of his professional life with the importance of family.
Mike's story is one of intentionality, driven by the belief that the work we do, whether on a global or local scale, should matter.
Enjoy!
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Cody McCullough is a multi-faceted creative with a client list to make your eyes water – EA Sports, MLS, Adidas, Venezia, it goes on... and on. Incredible to think it all began with a basic camera and a speculative message to the SoccerBible socials!
He discusses his 'say yes now, figure it out later' approach, his experiences of the creative industry within the game, how they've impacted his enjoyment of it and the feelings this evokes, offering a view on where it all goes from here and what that looks like for him.
Pre-dating the career, traditional North American sports played a pivotal role in his youth before Danny Dyer's Football Factory exposed him to a world he instantly knew he wanted to live in – one that's ultimately about human connection and impacting others.
By his own admission, the landscape isn't perfect, but he loves it and he's in it for the long haul.
Enjoy!
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Eric Beard is, on paper, a Creative Director and the final co-Founder on my Where is Football, bingo card.
Off paper, he's a creative in the purest sense of the word, prioritising collaboration and connection which is not only at the root of the Where is Football platform, but his creative output across the board.
Whether working for global brands, such as EA or Nike, collaborating on freelance projects or simply just creating, his approach is consistent - finding the fun in it.
Eric shares how the practice of gratitude informs his view on both work and life and stresses the importance of creating space to exist for yourself before clocking in for the various roles we play in our lives.
Enjoy!
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Zito Madu is a man very much marching to the beat of his own drum.
Growing up in Nigeria, football played a prominent role in his life and nothing changed when moving to the US in 1998; A successful college career with the University of Detroit preceded signing for USL’s Detroit City before heading to Turkey’s second division.
It’s here it all gets interesting.
Wanting to learn about himself outside of the game, he walked away from it – in a professional capacity – to pursue a path of creativity and exploration of the self.
With writing his vehicle of choice, Zito has driven a road of unknowns since, embracing opportunities when he spots them and never fearing a pivot when the answer is ‘No’ to the question ‘Does this feel right?’
As he says, ultimately it’s about how you feel. What is the consequence of ignoring that?
Enjoy!
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EL Johnson is a multi-disciplined creative with a co-founders list as long as your arm: the 2 Cents FC podcast, Forty One Magazine and it's football-focussed creative studio and MLS Next Pro's The Town FC all wear his fingerprints.
A self-taught creative with an unorthodox route into the football space, EL discusses the entrepreneurial inspirations behind his stable pursuits, the challenges of juggling ambition and workload with parenthood and the importance of honouring his younger self throughout it all.
Enjoy!
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Ian Harkes is a professional footballer currently playing for New England Revolution in MLS.
Sarah Teegarden-Harkes enjoyed her own professional playing career with stints in the US, Sweden, France and Scotland before heading down a new path in 2022 with non-profit Boston Scores.
Sharing experiences of their respective professional landscapes, they walk through the realities of maintaining a relationship whilst living apart, Sarah's transition away from the game and how their individual and combined experiences led to the formation of Simply Sublime.
Through the platform, they're not only sharing their own stories but opening the door for others to do the same and building a community along the way.
Over to Ian and Sarah...
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Photographer Eduardo Villalobos' journey began in a way you're unlikely to guess: photographing a snowman on an iPhone 7!
It wasn't long before he picked up a 'real' camera in 2016 as a way of becoming closer to the game he loved and the trajectory remained sharp, first shooting local high school teams before skipping several steps on the experience ladder and answering an ad to shoot in MLS.
A sure sign of self-confidence in a young man who backs his ability and knows where he wants it to take him.
The smart money is on him getting there.
Over to Eduardo...
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Born in Bogotà, Colombia, Diego Hurtado grew up knowing two things; hustle and football. So it's no surprise he earned money in the playground and became an academy player in his teens.
Injury and an ultimatum from an impatient coach coincided with his Mum's move to the US and he had a decision to make: stay in Colombia, alone, and hopefully recover in time, or head to Miami for a fresh start.
He chose Miami and a journeyed career around the USL followed.
Despite hints his path lay elsewhere, with false starts at the NY Cosmos and Las Vegas Lights, his determination to play was in constant battle with the instability of the landscape.
But, opportunity knocked, awakened something in Diego and presented a new pathway to explore – sports apparel.
Diaza Football was born and, thanks to that same determination from his playing days and a little entrepreneurial magic, has not only grown but is flourishing, with designs worn by amateurs across the US and the likes of Ronaldinho and Kakà.
Diego's journey highlights the rewards that come not only with focus and discipline, but in taking risks and seizing opportunities when you see them.
He may be done playing, but life is still very much about all he ever knew; hustle and football.
Enjoy!
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Photographer Kaitlin Marold grew up wanting to be a Police officer, seeing it as an opportunity to connect with and help her local community.
A stop watch and one second kept that dream from turning into a reality and sent her down a path that would not only open up the game she loves but lead her to the top of the Rockefeller Centre and a shoot with USWNT's Emma Hayes.
It's been a quick climb but not an easy one with late nights, long drives and lots of steps outside of her comfort zone.
But through shooting and supporting her beloved NYCFC she's found all of the things she was looking for in the force; connection, community and the ability to be of service to that community – all with the added bonus of not having to polish her boots!
Enjoy!
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If you enjoy the podcast and think it's worth it, send caffeine or grab something from the store
Thanks for the support.
JF
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Ed Cowburn is Founder and Design Director of Acid FC, the brand with football undertones rooted in creative culture.
You're joining the conversation after some off the record catching up to learn of Ed's pathway from studying Law and Accounting and a career in insurance to designing this seasons kits for his beloved Leeds United.
It's quite the leap with Lance Armstrong and David Bellion playing supporting roles in a creative career now in it's twentieth year.
Ed walks us through that change of direction, the motivations driving his career longevity, his visions for the next stage of it and the weight of responsibility around those Leeds kits - especially the third!
Enjoy!
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You can support the podcast at nplhmag.com
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Zack Goldman is Co-Founder of the wonderful Where is Football platform and founder of Tiger 11, the agency working with football's most creative teams, leagues and brands to build their sporting, marketing, and operational strategies.
Needless to say we don't really talk about any of that in great detail.
Instead, Zack share's his learnings from a career that started at Oxford United in England and has since taken him around the world to collaborate with the likes of Adidas, Nike, MLS and Japan's J-League.
With a career built in alignment with his values and grown holistically through relationships, Zack's perspective offers an opportunity to reframe how we see football; not as the be all and end all, but as an accessory to what we're ultimately all looking for – community and connection.
Enjoy!
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You can support the podcast with caffeine here
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