Digital Dialogue Breakfast Series 2017: Kitchener-Waterloo | Diversifying Audiences and Revenue Streams through Live EventsOMDC Talks add
Kitchener-Waterloo | Adding live experiences to traditionally mediated cultural products can offer new audience development and revenue generation opportunities: think consumer shows, pop-up shops, exclusive screenings, and conventions. The bonus is that the live event can be the springboard for new cultural products with their own potential to be developed. Join us for a discussion with savvy creatives who share tips on how to curate premium experiences to connect with and develop your audiences in novel ways.
Dialogue numérique – Petit déjeuner Sudbury - Diversifier les auditoires et les sources de revenu grâce aux événements en directOMDC Talks add
Sudbury | Intégrer des expériences vécues aux produits culturels traditionnellement établis peut permettre le développement d’un nouvel auditoire ainsi que l’augmentation de recettes. À titre d’exemples, pensons aux expositions pour le grand public, aux boutiques éphémères, aux projections en exclusivité et aux conventions. En outre, l’expérience vécue peut servir de tremplin à de nouveaux produits culturels avec leur propre potentiel à mettre en valeur.
Digital Dialogue Breakfast Series 2017: Sudbury | Diversifying Audiences and Revenue Streams through Live EventsOMDC Talks add
Sudbury Event | Adding live experiences to traditionally mediated cultural products can offer new audience development and revenue generation opportunities: think consumer shows, pop-up shops, exclusive screenings, and conventions. The bonus is that the live event can be the springboard for new cultural products with their own potential to be developed.
Digital Dialogue Breakfast Series 2017 - Going GlobalOMDC Talks add
Ontario content creators understand that relying on revenue from the Canadian market alone limits growth and opportunities for collaboration. Our moderator and panelists will explore ways to prepare international strategies and speak to such topics as finding collaborators and relationship building through festival, market and conference attendance in Canada and abroad; taking advantage of Government priorities, treaties and missions; and planning for market readiness.
Digital Dialogue Breakfast Series 2017 - Diversifying Audiences and Revenue Streams through Live EventsOMDC Talks add
Adding live experiences to traditionally mediated cultural products can offer new audience development and revenue generation opportunities: think author readings, pop up shops, eSports, and conventions. The bonus is that the live event can be the springboard for new cultural products with their own potential to be developed. Join us for a discussion with savvy creative companies who tell us how they create and curate premium experiences to connect with their audiences in novel ways, and explain how they are diversifying their revenue streams in the process.
Digital Dialogue Breakfast Series 2017 - The State of Content DistributionOMDC Talks add
The changing technological landscape has had an immense influence on the way the creative media industries deliver content to audiences. As content continues to shift from physical to digital formats the same evolution is also happening for sales channels, triggering the rise of new platforms and methods of distribution. What are the challenges in getting a market-ready creative work, regardless of the sector it comes from, through the existing and evolving distribution paths and to the end-user who can be either in Canada or abroad? OMDC commissioned and recently launched a study on this subject. Hear from the study authors how Ontario content owners are creatively navigating the challenges of the shifting distribution landscape to successfully deliver their content to audiences around the world.
In Conversation – Creating Community. Connecting with an Audience.OMDC Talks add
Jarrett Martineau, Creative Producer of new global music platform, record label, and artist collective Revolutions Per Minute (RPM) and artist Leanne Betasomosake Simpson talk to Jesse Wente about their success breaking new ground connecting with audiences and broadening the reach of contemporary indigenous talent.
Evan Jones - "The Customer is Always Right: How Creators Need Big Data to Increase Discoverability and Retain Their Fans"OMDC Talks add
Every moment you spend online, you are participating in a massive global experiment. Before digital technology, producers needed to make sure their project was perfect - there was only one broadcast premiere, only one book launch. Today every interaction is an opportunity to learn more about your target market; best approaches to reach your audience, onboard, and engage them. Learn how Stitch Media launched a publishing platform for Together Tales and refined it using big data in their marketing strategy, and look inside Threads Audience Development tools to see how this radical approach is increasing discoverability and retention for their partners.
Russell Ward - Why ʺTalk to our Chatbotʺ is the Catchphrase for 2017OMDC Talks add
Thanks to advances in Artificial Intelligence (AI) and Machine Learning (ML), chatbots are exploding in popularity, and 2017 is the year for critical mass. Russ Ward explains why "talk to our chatbot" is the new "download our app" and how creatives can leverage this uniquely individual engagement experience to the fullest.
Elodie Lorrain-Martin & Laurent Abecassis - "Interactive Characters: The Future of Entertainment"OMDC Talks add
In a world where mixed realities are starting to take over entertainment and advertising, where do characters and mascots stand? Why does the audience like to interact with 3D mascots and holographic characters? In this conference, Elodie and Laurent will trace a portrait of the current situation, the innovation Neweb has developed with interactive mascots and holographic characters and the technology behind it.
Afternoon Keynote: Lorraine Behnan – “Excelling Through Change”OMDC Talks add
It’s not enough to merely survive change; growth and evolution are necessities. Despite the rapidity and discontinuity of transitions you can take control to achieve professional excellence: adjust attitudes and behaviors, exceed limits, choose wisely, act on opportunities, and stay current.
Craig Asano - "The Ins and Outs of Equity Crowdfunding in Ontario"OMDC Talks add
Find out how equity crowdfunding, available in Ontario since early 2016, can help your company raise capital.
Panel - "The Future of Storytelling"OMDC Talks add
Our fast-evolving digital world creates new opportunities for storytellers and also give rise to new media consumption behaviours. Is storytelling changing in a fundamental way or are there simply more options available to storytellers? Are consumers preferring new forms of story experiences or merely engaging with a greater variety of story formats? What are crucial trends to be aware of? Hear the insights of industry leaders who are pushing the boundaries of storytelling.
Opening RemarksOMDC Talks add
The OMDC Digital Dialogue conference is an annual one-day January event presented by Ontario Media Development Corporation. The event brings together leaders from across six sectors - book publishing, film and television, interactive digital media, magazine publishing, and music - for a day of panels, pitches and conversations about what’s new and emerging in the marketplace and opportunities for collaboration. Throughout the year the conversation continues through the OMDC Digital Dialogue Breakfast Series, morning panel discussions exploring specific topics of interest.
Morning Keynote: Jeffrey Cole - "Trends, Fads, and Transformation"OMDC Talks add
Drawing on the findings of his long-term international research study, Dr. Jeffrey Cole discusses how consumers use media, including the scope of user-generated and professionally-produced content, and its effect on traditional media content.
Digital Dialogue Breakfast Series 2016 - Exploring the Value Chain in Augmented and Virtual Reality Content CreationOMDC Talks add
The market for augmented and virtual reality is anticipated to grow by 89%, to $16 billion globally in 2020. Content creators from across the sectors will speak about the challenges and successes they've had experimenting with this emerging form of content from financing and concept definition to development and marketing and distribution.
Digital Dialogue Breakfast Series 2016 - Exploring the Value Chain of Augmented and Virtual Reality Content CreationOMDC Talks add
The market for augmented and virtual reality is anticipated to grow by 89%, to $16 billion globally in 2020. Content creators from across the sectors will speak about the challenges and successes they've had experimenting with this emerging form of content from financing and concept definition to development and marketing and distribution.Moderator:Nigel Newton, Consultant for AR Innovation & StrategyPanelists: Nyla Innuksuk, Owner & Producer, Pinnguaq Productions Inc.; Srinivas Krishna, Founder and CEO, AWE Company Ltd.; Lucie Lalumière, Founder, Lalumiere Media and Executive Producer, 360 Story Lab; J. Lee Williams, President, Occupied VR
Digital Dialogue Breakfast Series 2016 - Alternative Financing: Lessons from the TrenchesOMDC Talks add
In a climate where it is becoming increasingly difficult to finance content, creators and producers must explore alternative ways to raise capital. Hear from content creators across the sectors about their successes and challenges engaging with new financing models and learn whether any of these models (which include crowdfunding, venture capital and angel investment) are right for your company.Moderator: Catherine Tait, President, DuoployPanelists: Alex Jansen, Founder and Producer, Pop Sandbox; John Young, CEO, Boat Rocker Media; Anne Marie Maduri, Venture Capital & Private Equity Consultant, Maduri & Associates Inc.; Daniel Bekerman, Producer, Scythia Films