Episodes
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🔎 This week’s Online Confidential Show: talking secret ad manager business
#145 Are Webinars Dead?
This week I have a special episode for you. I invited Natalie Alaimo to be a guest to share her insights to “What’s working now” with evergreen Webinars. Natalie is spending multiple 6 figures on Webinar Campaigns with her clients and we talked about a shift in audience behaviour post covid, settings that you must have on your webinar and what benchmarks to consider so that you can resuscitate your webinars and bring them back to life!
Here are the key timestamps on important topics discussed:
[00:05:30] Shifts in Webinar Effectiveness Post-COVID
Discussion on changes in audience behavior post-COVID, including the demand for more concise and value-driven webinars, and how marketers should adapt webinar structures to meet these new expectations.
[00:12:30] Challenges and Strategies for Webinar Funnels
Insight into the complexities of webinar funnels, the importance of having all components in place, and strategies for ad managers to improve webinar performance, including tips on testing and optimization.
[00:32:00] On-Demand vs. Scheduled Webinars
Comparison of on-demand webinars versus scheduled webinars, including audience preferences, engagement strategies, and the pros and cons of each approach.
[00:39:53] Effective Cost Per Lead and Audience Segmentation
Discussion on current benchmarks for cost per lead, the impact of ad budget on data gathering, and strategies for audience segmentation and retargeting to improve webinar funnel performance.
[00:43:45] Optimization for Purchases vs. Leads
Insight into how optimizing for purchases rather than leads can impact the cost per lead and overall effectiveness of a webinar funnel, and when to use each strategy.
Best way to contact Natalie is by visiting her website here 👉 nataliealaimo.com
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Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide
If you haven’t already be sure to “Follow” so that you don’t miss an episode when it comes out. Also, if you like what you hear, I would so appreciate you leaving a review!
Say hi on social:
-- Instagram: instagram.com/jodymilward
-- Facebook: facebook.com/jodymilwardadcoach
-- Facebook: facebook.com/jodymilward.com
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This week’s Online Confidential Show: talking secret ad manager business
#144 “Are There Really Premium Paying Clients”
I saw a post on Instagram recently that blew my mind! The lady was giving a tour of the premium RV lot they had just purchased, complete with a bungalow, private hot-tub and private lake views. Many of the commenters had no idea something like this existed. The private investigator in me had to do some digging to see what a set up like this was worth - and my jaw dropped!
However, it was a reminder to me that there is ALWAYS a market for premium services. So that is what this week's episode of Online Confidential digs into and is a reminder that our own money stories can be the limiting factor to what we may charge.Here are the important topics:
[00:06:00] Understanding the 10% Market for Premium Services
Emphasis on the 10% of clients who are willing to pay for premium services, drawing a parallel with first-class air travel. Encouragement for ad managers to recognize the existence of high-paying clients and adjust their pricing accordingly.
[00:08:00] Breaking Limiting Beliefs about Pricing
Jody addresses common limiting beliefs that prevent ad managers from charging higher rates. She encourages listeners to increase their rates and seek out premium clients, providing examples of businesses willing to pay more for quality ad management services.
[00:09:00] Finding and Connecting with Premium Clients
Strategies for finding and connecting with premium clients, including online engagement and personal interactions. Encouragement to step out of comfort zones and network to attract higher-paying clients.
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Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide
If you haven’t already be sure to “Follow” so that you don’t miss an episode when it comes out. Also, if you like what you hear, I would so appreciate you leaving a review!
Say hi on social:
-- Instagram: instagram.com/jodymilward
-- Facebook: facebook.com/jodymilwardadcoach
-- Facebook: facebook.com/jodymilward.com
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Missing episodes?
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#143 You don't pay unless we get results
🔎 This week’s Online Confidential Show: talking secret ad manager business
Ok… I’m going there! Performance Based pricing.
Back in 2017 as I transitioned from a freelancer to wanting to grow an agency, I learnt (along with hundreds of other ad managers) the lead gen strategy to run ads “We don’t get paid unless you get results”. I still see these ads in my newsfeed today and have ad managers in my communities who have also tried this method.
Performance based pricing models can work. I’ve had clients pay $10k/m+ thanks to this pricing model.
But what is the typical experience for many ad managers using this marketing method?
Here are the important topics from this episode: [00:00:00] Performance-Based Ads Overview: Introduction to the concept of "no pay unless you get results" in ad management and its origins in training programs. [00:02:00] The Realities of Performance-Based Ads: Discussion on the challenges and realities of using performance-based ads, including the types of clients attracted and the practical outcomes. [00:03:00] When Performance-Based Ads Work Well: Examples of successful scenarios where performance-based ads have proven lucrative and the ideal conditions needed for this model to be effective. [00:06:00] Pitfalls of Performance-Based Advertising: Insights into the common pitfalls and struggles ad managers face when dealing with performance-based contracts, including client quality and operational challenges. [00:08:00] Strategic Considerations for Performance-Based Ads: Strategic advice on managing performance-based advertising, including setting clear criteria for client qualification and the importance of having established business metrics.
Tune into this week’s episode to find out.------------------------------------------------------------------------------------------------------
👉 Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide
🔔 Subscribe for more digital marketing tips and strategies: https://www.youtube.com/c/JodyMilward2021
👋 Say hi on social:
-- Instagram: instagram.com/jodymilward
-- Facebook: facebook.com/jodymilwardadcoach
-- Facebook: facebook.com/jodymilward.com
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142 How to build a quality video view audience on Facebook?
🔎 This week’s Online Confidential Show: talking secret ad manager business
Brand awareness is an essential piece of marketing for any business. Flyers, Newspapers, Magazines, Billboards, TV, Radio - businesses spend hundreds of thousands on these marketing strategies.
Yet for just $10 a day they can have a strategic marketing campaign on Facebook which gets them in front of thousands of their ideal customers and clients everyday.
Videos are a KEY part of this strategy.
But what metric should you be focusing on to ensure you are building a quality audience that you can then nurture and move along the customer journey with retargeting campaigns?
That is what we dive into, in this week's episode of Online Confidential.Important topics from this episode are:
Importance of SLOs for Ad Managers
[00:02:21] - [00:03:08]
Explanation of why SLOs are vital for ad managers and an introduction to the Invisible Ad Funnel Playbook for creating effective SLOs.
Client Attraction Code Strategy
[00:03:08] - [00:05:00]
Introduction to the Client Attraction Code strategy, its components, and its success in attracting high-value clients.
Building a Quality Audience
[00:07:33] - [00:10:45]
Discussion on the importance of building a quality audience, metrics to measure audience engagement, and the significance of the halftime watch rate.
Retargeting and Brand Awareness
[00:11:15] - [00:13:14]
Strategies for retargeting a high-quality audience, maintaining brand awareness, and nurturing potential clients over time.
Important Links:
CAC 3.0 - jodymilward.com/cac
👉 Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide
🔔 Subscribe for more digital marketing tips and strategies:
/ jodymilward2021
👋 Say hi on social:
-- Instagram: instagram.com/jodymilward
-- Facebook: facebook.com/jodymilwardadcoach
-- Facebook: facebook.com/jodymilward.com
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#141 Should you offer your services for free?
In this episode of Online Confidential, we're diving deep into the question: Should you offer your ad management services for free?
One of the strongest drivers of human nature is to return a favour and
I’ll share with you how offering your ad expertise for free (sometimes!) can actually help to drive business growth through persuasive goodwill.Learn from real-life examples, including my experience on James Bond Island in Thailand, where a small gesture led to an unexpected purchase, and another ad manager's journey where offering his services for free was “the best thing” he ever did for his business which he grew into a boutique agency that he successfully exited from.
I'll also share insights on how to create goodwill with high-profile connections and guide you through the criteria for when and how to offer your services for free to ensure quality leads and mutually beneficial relationships. Plus, learn 3 things you must do, if you decide to offer a free service.
Whether you're an established ad manager or just starting, this episode will help you navigate the nuances of offering your expertise without undervaluing your work.
Some of the topics in this episode:
Andrew Hubbard's Case Study [00:02:59] - [00:04:10] Example of Andrew Hubbard offering his ad management services for free to create a successful case study that boosted his business. Setting Expectations and Client Qualifications [00:04:10] - [00:06:37] Importance of setting proper expectations with clients, especially when offering services for free, and ensuring clients have a proven offer. Codie Sanchez's Example [00:09:14] - [00:10:48] Codie Sanchez's experience of offering free advice to a presidential contender to build goodwill and future opportunities. Important links:
Online Confidential episode with Andrew Hubbard on Youtube https://www.youtube.com/watch?v=v6AknpRo9NY Codie Sanchez Podcast Episode: https://podcasts.apple.com/au/podcast/bigdeal/id1736593333?i=1000655564466 Robert Chialdini's Pre-suasion book https://www.amazon.com.au/Pre-Suasion-Revolutionary-Way-Influence-Persuade-ebook/dp/B01A6DJD7Q Right Client Framework: https://drive.google.com/file/d/1IUiR4iocmqE0TSMkfIjHStRl3R8gQ7rw/view?usp=drive_link 👉 Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide 🔔 Subscribe for more digital marketing tips and strategies: https://www.youtube.com/c/JodyMilward2021 👋 Say hi on social: -- Instagram: instagram.com/jodymilward -- Facebook: facebook.com/jodymilwardadcoach -- Facebook: facebook.com/jodymilward.com -
#140 Chat Funnels and Chat Ads
Ready to supercharge your social media game? This week's episode of Online Confidential is all about the magic of chat funnels and chat ads.
Chat funnels are changing the way we engage with our audience on social media. Turning a simple comment on your posts into a direct conversation in the DMs. It's not just a trend; it's a powerful tool to boost your engagement, get more leads and sales. DM open rates are the envy of your email marketing, making them a goldmine for connecting with your audience and open the door for a 2 way conversation with your new lead.
But we’re not stopping there. Chat ads take this to the next level. By spending just $1 a day, you can amplify your reach and get in front of more eyes. The key is optimizing your campaigns—whether you're focusing on engagement through keyword comments or driving direct messages, these strategies help you to amplify the effects of your Chat Funnels.Why are these strategies game-changers? They keep your audience engaged where they already love to hang out—on social platforms!Some of the topics in this episode
[02:10] Human Interaction in Chat Funnels: The value of human follow-up in chat funnels for increasing sales and pre-qualifying leads, improving the effectiveness of discovery calls.
[04:29] Keyword Comment Chat Funnel: Explanation of the keyword comment feature, its popularity, and how it boosts engagement on posts, leading to automated follow-up messages.
[06:36] Amplifying Chat Funnels with Ads: Using chat ads to amplify results, optimizing engagement campaigns for posts and messaging apps, and setting up workflows in ManyChat.
Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide
Watch my free class https://socialcharlie.com/thepathway
Want to learn how the Successful Ad Manager can help you start or scale your ad management business?
Learn more at https://socialcharlie.com/sam
Subscribe for more digital marketing tips and strategies:
/ jodymilward2021
Say hi on social:
-- Instagram: instagram.com/jodymilward
-- Facebook: facebook.com/jodymilwardadcoach -
#139 Should Ad Managers invest in their own ads?
Ah…ever the controversial question! All businesses need to be visible to their market and if your market is on Facebook or Instagram (like the 2 billion people who use Facebook everyday), then you should be running your own ads.
As well as targeting specific interests to get in front of your ideal clients, you can ‘cherry pick’ those businesses that you would like to work with and ensure that you are getting in front of them day after day, so that they cannot miss you in their newsfeed, and show them what kind of algorithm hacking magic you can do, with Facebook Ads.
And some real talk… if you can’t invest $10 a day into marketing your own business, you don’t have a business, you have a hobby.
Run over and listen to this episode and discover how you can get the specific businesses you want to work with into retargeting audience so that you can nurture them and move them along your customer journey.
Some of the topics in this episode
[00:00:23] Opinions on using Facebook ads for ad management businesses.
[00:05:27] Strategy for using social media and targeted ads to increase business visibility.
[00:07:39] The benefits of demonstrating expertise through active Facebook ad campaigns.
Ready to learn more about getting started as an Ad Manager?
Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide
Watch my free class https://socialcharlie.com/thepathway
Want to learn how the Successful Ad Manager can help you start or scale your ad management business? Learn more at https://socialcharlie.com/sam
Subscribe for more digital marketing tips and strategies:
/ jodymilward2021
Say hi on social:
-- Instagram: instagram.com/jodymilward
-- Facebook: facebook.com/jodymilwardadcoach
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138 How To Get Clients For Your Facebook Ad Management Services By Tapping Into Other People's Audiences
If you’re a Meta Ad Manager and you have ever wondered “Where can I get clients?” you’re not the only one to have asked this question. There are millions of businesses in every country. Drive 2 hours from your own home and you’ll probably pass hundreds even thousands of them. There is no shortage of clients.
But how do you get on their radar when it comes to getting hired to run their Facebook ads.
In this episode of Online Confidential where I take you behind the scenes to talk about Secret Ad Manager Business, we’ll explore ways you can get in front of a warmed-up crowd of ready-to-market businesses who would love to learn more about Facebook Ads and how you can help to incorporate them into their business.Some of the topics in this episode
[00:02:30] How ad managers can tap into ready-made audiences, such as local business groups, chambers of commerce, associations, and Facebook groups without sleazy sales pitches
[00:08:20] How to leverage Podcasts to reach new audiences and how ad managers can stand out when pitching to podcast hosts
[00:11:20] How Upwork can be used for ad managers to find clients.
Ready to learn more about getting started as an Ad Manager?
👉 Download The Quickstart Guide to Becoming an In Demand Ad Manager: https://admanagerguide.com/theguide
👟 Watch my free class https://socialcharlie.com/thepathway
💰 Want to learn how the Successful Ad Manager can help you start or scale your ad management business? Learn more at https://socialcharlie.com/sam
🔔 Subscribe for more digital marketing tips and strategies:
/ jodymilward2021
👋 Say hi on social:
-- Instagram: instagram.com/jodymilward
-- Facebook: facebook.com/jodymilwardadcoach
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In my Successful Ad Manager program this week, we were celebrating one of our ad managers getting her first client! 👏👏👏 She’s pretty nervous, however she’s going through the program and getting the support in our “SAM” community, but also the correct expectations are set between her and her new client.
This isn’t always the case. Unfortunately, many eager ad managers are told to go out and start charging premium prices. Had she done that with this type of client, then it could be a recipe for disaster.
On this week’s episode of Online Confidential, I share a word of warning about what clients you should not work with if you are a new ad manager. Experienced ad managers need to watch out for these ones too! -
There is no arguing that video is an essential part of our social media marketing strategy. Whether it's Instagram, Facebook, Tik TOK or Youtube. Video connects the brand with their audience in a way that no other medium can. But when you are using video in your Facebook ad strategy, how do you know if the videos are working?
There are 3 key metrics to help us monitor the performance of our ads:
Hook Rate Hold Rate Half Time RateThis week’s episode of Online Confidential I break down these metrics, and why they matter.
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This week’s Online Confidential Show: talking secret ad manager business 🔎
If you’ve spent more than 3 seconds on Instagram or TikTok over the last 12 months, then I’m sure you’ve seen more than a couple of posts about Master Resale Rights, High Ticket Affiliate Marketing or “Freelance Digital Marketers. Well, today's episode of Online Confidential I’m talking about he $70k paydays, and trust me, it's a rollercoaster.
Let me be clear, I’m not here to bash these business models; after all, they've been around for decades and alot of people make a living from them. But let's just say, it's not all sunshine and rainbows. As multi-millionaires have popped up almost overnight others are 5 months in and no sales.
I share my thoughts on the MRR, affiliate marketing and the 10 minute Chat GPT & Canva course creators… and what I firmly believe is one of the quickest and most sustainable ways to make money online.
Intrigued? This episode isn't just about what's trending. It's about setting you up for success with real, sustainable business models. So, if you're ready to cut through the hype and get down to business, hit play and let's dive in.
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In a world saturated with advice, the key to progress isn't just in what we choose to take but in what we choose to leave.
This week on Online Confidential, I’m sharing with you:
My own insights and experiences of advice that I’ve followed Those that didn’t go as planned How that saying ‘that when one door closes another one opens’ can be so true. -
Last year was an interesting time for me and my team members: we updated the Elite Ad Manager Certification, and a key team member become a new mum. So I decided to put the podcast on pause.
So in this returning episode of Online Confidential, where we talk about secret ad manager business, I’m going to share:
My story from stay at home mom to student, to Private Investigator to Facebook Ad Strategies What we do here at Social Charlie to support ad managers across the world. -
Since managing Facebook Ads for clients since 2014, I understand the delicate balance you strive for between hitting your income goals and enjoying a work-life balance. It's not just about attracting any clients; it's about attracting the right ones.
This week on Online Confidential, we dive deep into a strategy that does exactly that, without chaining you to 90-minute discovery calls with dead-end leads and make sure that you only work with the RIGHT clients.
Key Topics Covered:
How conducting audits, rather than running traditional ads, can be your golden ticket to drawing in those high-quality clients you've been dreaming of. How audits allow you to showcase your expertise directly, build authority, and connect with businesses already investing in Facebook ads but not seeing the results they hoped for. -
Are you a business owner struggling to find the right balance between family life and managing your enterprise?
This episode is a must-watch!
Featuring special guest Bianca McKenzie, a Certified Elite Ad Manager and entrepreneur, we delve into the struggles and successes of running a business while raising a family.
Learn key insights into Facebook Ad Management, setting proper business foundations, and the importance of having a supportive community.
Key Topics Covered:
How to prioritize family time while running a business.
The true role of Facebook ads in amplifying your business.
Setting expectations for ad campaigns and what they can and can't do for your business.
The long game of ad management and the value of persistence.
Why surrounding yourself with a support community is essential.
Opportunities for small businesses in Tasmania, including grants and mentorship.
Whether you're just starting out or you're an established business owner, this episode offers a wealth of information that will help you make informed decisions for your business and your life.
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Ever felt like being an ad freelancer is like riding a rollercoaster? One month, you're fully booked and riding high, and the next, you might lose a client or two, leaving you with that unsettling drop in your stomach, wondering where your next client will come from.
The unpredictable nature of freelancing can feel overwhelming, especially when you’re dependent on sporadic client inflow. But what if you could change the narrative? What if you could have a consistent stream of potential clients flowing in?
I've been there too. As someone who started as an Ad Manager with no marketing background, terms like “inbound marketing” sounded Greek to me. It wasn't until I dove deeper that I realized its magnetic power – a strategy designed to pull clients toward you, instead of you chasing them.
In the latest episode of Online Confidential, I share with you 9 inbound marketing strategies to help you discover the art of attracting, not chasing, potential clients and become the hunted not the hunter.
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In this episode of Online Confidential, let’s go on a journey through the ups and downs of the 'Lead Gen Roller Coaster' that Facebook ad freelancers often experience. Discover the difference between freelancers and ad agencies and learn how to maintain a steady stream of clients.
Topics covered include:
How to navigate the high and low points of freelancing The importance of continuous marketing for your own business Expanding your potential client baseSubscribe and follow Online Confidential as we continue to delve deeper into the world of Facebook ad management. Stay tuned for upcoming episodes where we'll explore specific inbound and outbound marketing strategies to find the RIGHT clients for your business.
If you're a freelancer looking for tips, strategies, and insights into the world of Facebook ad management, this is a must-watch episode.
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If you’ve ever considered getting started on Upwork but thought it’s all too overwhelming…
I hear you!
Setting up a profile and finding clients on Upwork can get your head spinning, especially if you’re trying to figure it out yourself.
I actually got my start managing Facebook ads on Upwork, and while it’s a great place to find new clients, it can be a beast for beginners!
On this episode of Online Confidential where I take you behind the scenes of ‘Secret Ad Manager’ business, my very special guest is superstar copywriter and Upwork coach, Lisa Cumes.
Lisa built a 6-figure copywriting business on Upwork…from her kitchen table!
When other copywriters kept asking her how she did it, she started teaching freelancers how to develop a thriving business on Upwork.
Upwork is where clients go when they’re READY to hire, and it’s not that difficult to stand out if you follow Lisa’s expert tips for getting started.
If you’re looking for an avenue to find clients, this is an episode you don’t want to miss!
Key Highlights
[00:01:00] How Lisa got started as a freelance copywriter on Upwork
[00:03:00] The challenges she sees freelancers struggling with when getting started on Upwork
[00:05:30] The strategies Lisa teaches to help you stand out and make a great first impression on clients you want to work with
[00:09:00] Why you shouldn’t be afraid to lead with value when applying for projects
[00:14:00] Lisa’s number one rule for projects above $500 that positions you as an authority
[00:17:00] The ‘long-game’ mindset to have for finding success through Upwork
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You’re not limited in how you find fulfilment as an ad manager because you have the choice to adapt your skills anytime to suit the season of life you’re in.
I always encourage you to be intentional about the way you structure your business.
There’s no joy in always being chained to the desk and sacrificing personal and family time because you’re doing all.the.things to keep up.
Maybe you dream of building an agency model and having more clients…
Or, perhaps you decide that regularly booking clients isn’t your thing and an in-house ad manager role is a better fit for you…
The choice is yours to make!
In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, my special guest is Lesley Pyle, founder of hiremymom.com.
Hire My Mom is a boutique platform created for the purpose of helping professional women find flexible, legitimate, home-based work, while at the same time helping small businesses hire talented, virtual team members and freelancers.
Lesley shared a ton of tips in this episode!
From being prepared for your first administration hire to the secrets for successfully applying for ad management roles and supporting small businesses listed on hiremymom.com
Whether you’re ready for your first hire or looking for an in-house ad manager role, Hire My Mom is the perfect place to start!
Key Highlights:
[00:01:30] When Lesley’s boss said ‘no’ to flexible working conditions in 1995 she took the leap into freelancing
[00:03:30] How that decision led to building a community of women seeking work from home roles and founding Hire My Mom
[00:09:30] Steps to get prepared when you’re ready to hire for your first admin support role
[00:14:30] Pricing tiers to expect for different role responsibilities
[00:16:30] How to set yourself AND your new hire up for success when you’re getting started
[00:24:00] If an in-house ad manager role is on your radar, Lesley shares Hire My Mom secrets for success when applying for roles
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If you run ads for clients with webinars, then you know how effective a webinar funnel can be for converting attendees into buyers (when done right).
They’re a powerful sales tool for generating new leads, qualifying them for the next step and signing up for a paid offer.
A dialled in webinar creates trust and adds massive value to your audience.
In this episode of Online Confidential, where I take you behind the scenes of ‘Secret Ad Manager’ business, I share my process for creating an in-demand webinar topic to attract ideal clients on autopilot, so you can promote and sell your ad management services more consistently.
I explain how to test topics and the framework for a converting webinar that will fill your funnel with warm leads and help you make more sales.
Key Highlights
How to test different niches before you dive in and create a webinar that won’t convert Three sections of your webinar to really nail your messaging The framework and tech to set up a webinar funnel Consider your avatar when deciding how long your webinar needs to be How your webinar can turn into 6x ROAS or more on your ad spend - Show more
