Episodes
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How my exclusive Momentum membership has scaled my business and upleveled my community.
Today's episode is very close to my heart because I’m sharing something with you that has had a massive impact on scaling my business: my exclusive membership program called Momentum. I'm super excited to give you a sneak peek into this fantastic community!
If you didn't know about my membership program before, don't worry! It's probably because it's reserved for students of Digital Course Academy. So, in this episode, I want to lift the curtain and share the details about this incredible membership with ALL of you. Since its launch in 2019, we've been working so hard to fine-tune and perfect the program, ensuring our members receive the best possible content and support.
Now, some of you might be thinking that memberships sound too complicated or too advanced for your community, but trust me, they will work wonders for your business no matter where you are in your entrepreneurial journey. And even if you're not quite ready to start your own membership program, keep this information in mind for later – it will come in handy sooner than you think!
To give you a complete picture of what makes Momentum so special, I've enlisted the help of my fabulous team. You'll hear insights on everything from cultivating our friendly community to our content delivery methods and how we’ve overcome every challenge.
Today, I cover:
5:50: Front end memberships vs. back end memberships
9:40: Behind-the-scenes of my Momentum membership community
13:20: How Momentum is organized within our membership hub
16:28: The 4 deliverables we roll out every month without overwhelming our members
23:29: Why it's possible to create and sell a memberships even with a small team or no team at all
28:07: Strategies for creating a supportive community with empowered members
32:44: Tips and tricks for keeping your retention rate high
37:15: The most common challenges we’ve faced and how my team overcame them
Listen in if you're curious about how memberships work or thinking about starting your own! This episode is packed with value that you won't want to miss.
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Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione.
My friend, my guest today has built an amazing six-figure business working just four days a week with no ads or staff outside of a virtual assistant. I know, it sounds too good to be true! But lucky for you he's here to share all the secrets of how you can do the same.
I’m thrilled to welcome my long-time friend, brilliant speaker, and speech coach extraordinaire, Mike Pacchione! Mike helps executives, athletes, and entrepreneurs just like you deliver top-notch presentations that leave audiences wanting more. Trust me – this guy knows his stuff!
Mike is so good that I hired him two years in a row for some of my biggest presentations. Not only were they extremely successful, but he helped me so feel confident in front of all of those people!
In this episode, Mike shares his expert wisdom on public speaking that will translate perfectly into your online webinars, courses, masterclasses, and even on stage! Plus, he opens up about his transition from a 9-5 employee to a successful entrepreneur. If you've been questioning taking the leap into full-time entrepreneurship, Mike's story will have you ready to jump! Check out his website for some awesome freebies!
Today, we discuss:
5:48: Mike’s fascinating transition from his corporate job into entrepreneurship
16:33: How Mike overcame his entrepreneurial imposter syndrome and overwhelm
23:33: Brilliant strategies for avoiding burnout or overwork while still meeting client expectations
30:31: Tips for crafting irresistible lead magnets and freebies to grow (and keep!) your email list
36:15: Expert advice for speaking on stage
Listen in, get ready to take some notes, and learn from the best of the best. Believe me, this episode is jam-packed with entrepreneurial gold!
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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
Missing episodes?
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Standing out in the online marketing world by adapting to the trends and innovating your launch process!
I have some super exciting news to share with you today (drum roll please)! I'm thrilled to announce that I've created a brand new department at my company! I genuinely believe this department will be a total game-changer for my students, the collaboration within my teams, and streamlining content creation.
Now, you may be wondering why YOU should care about the inner workings of MY business. Here's the thing – I always find so much value in learning how other people have built and structured their businesses, especially as online business owners with remote teams.
That's why, in this episode, I pull back the curtain on the structure of my teams and departments so that you can apply what I've learned to your own business. My friend, I want you to have teams that not only help you scale but are also an incredibly valuable asset to your students!
Even if you're just starting your entrepreneurship journey or running a one-person show, I still want you to tune into this episode! It's always a brilliant idea to look ahead and visualize what's possible for you. Trust me – building out your teams is not as far away as it may seem! And if you're looking to restructure your teams, this will be just what you need to hear.
Today, I share:
4:00 A behind the scenes of my teams and departments
6:12 Why I decided to combine my content and community departments
11:53 Advice for building a team that will best support your students
13:58 How to be more intentional and mindful with your team structures
Listen in and start to apply these tips and tricks to your company and community. I’ll be cheering you on as your business takes to greater heights!
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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
Here’s how Harley Jordan gained over 30,000 new email list subscribers with just three Instagram reels.
My friend, buckle up because today's episode is completely impromptu and a bit out of the box! When I heard there was a woman who managed to gain over 30,000 email list subscribers with just THREE Instagram reels (seriously…can you believe it?!) – I couldn't wait one more minute to pick her brain!
In this episode, I chat with my new friend and incredible social media strategist, Harley Jordan, as she shares all the juicy details about how she came up with this genius idea and the steps she took to make it happen.
But that's not all! Harley also highlights her top social media strategies for growing your business online, how she deals with negative comments, and the secrets of staying motivated and resilient towards your goals. Harley is a true inspiration and a refreshing rule-breaker, so trust me – you won't want to miss our unbelievably valuable conversation!
Today, you’ll hear about:
6:33: Harley’s background as a social media strategist
8:15: Why Harley decided to make her quiz and how she launched it
15:24: Exactly how Harley’s Instagram reels went insanely viral
21:30: Advice for managing negative comments and misunderstandings
24:46: How to leverage a quiz to sell your offer and build your email list
33:04: Tips for optimizing and embracing your social media presence
35:16: Simple strategies for crafting the perfect Instagram reel and staying ahead of trends
39:49: Why quizzes are so effective for scaling your business
Listen in and head over to Harley’s quiz now!
Harley's Website
Harley's Instagram
Harley's 🦊🐈⬛🐰🦌♥️ Insta Reels (DM "Quiz")
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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
Standing out in the online marketing world by adapting to the trends and innovating your launch process!
My friend, I totally understand how hard you’re working to stand out in the marketing world – it has become an incredibly challenging task! I'm lucky enough to have a fabulous marketing team behind me that constantly encourages me to experiment with new strategies and trends when it comes time to launch my programs.
Now, I know you're asking yourself, "Amy, what if I don't have an entire marketing team?" Don't worry! Today, I'm lifting the curtain on how my team and I navigate the ever-evolving marketing trends without feeling overwhelmed or distracted. We've found that staying up-to-date with trends is all about finding a balance between being flexible enough to adapt and innovate, yet staying grounded in those core strategies that always work.
So, in this episode, I share the top four strategies my marketing team uses to continue to test and improve our methods in alignment with what's happening in the industry. The best part? These strategies are (as always) tried, proven successful, and completely applicable to small businesses and solopreneurs. Believe me – this episode is jam packed with value no matter where you are in your journey!
Today, you’ll hear about
4:31: Why mastering data driven refinement will increase your creativity
10:11: Strategies for gathering data as a small business or solopreneur
11:48: Our secret to success “rinse and repeat” method
15:33: How to use a high converting webinar as a sales vehicle
21:02: Tools to simplify your launch process
25:08: Breaking down our 360 marketing mindset
28:53: Tips and tricks for optimizing your off-season
Listen in, pick a strategy (or all four!), and put it into action TODAY. Your business is just waiting to thrive, and I promise this is your golden ticket to success.
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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
Success stories from “Two Weeks Notice” readers who took the leap into entrepreneurship!
My friend, can you believe it's been an entire year since my book “Two Weeks Notice” was released?! I'm deeply grateful for all of your support and the opportunity to share this journey with you. Watching how my readers have taken massive strides towards their dreams has been so incredibly rewarding.
Now, I didn't write this book for myself – I wrote it just for YOU. I wanted to provide the guidance and strategies I wish I had when I was getting started. And in this episode, I'm sharing some inspiring success stories from my readers that will absolutely light you up!
If you're feeling undervalued in your 9-5, lacking the joy you felt 10 years ago at your job, dreaming of making a career pivot, or know you’re meant for something greater, this episode is perfect for you. Believe me – if these readers can take the leap, I know you can do the same!
If you have yet to start your journey towards personal and financial freedom, I totally understand. Changes like these are scary! But, with "Two Weeks Notice," you have all the tools you need at your fingertips, and I'm here to guide you every step of the way.
In this episode,
4:40: How to DSD (Do Something Different) your way into a whole new life and realize your incredible value
11:03: Why you need to choose your specific exit date from your 9-5
13:38: Actionable advice for finding your unique passion and purpose
18:40: Tips for making the next step in your journey no matter your circumstances
Are you ready to take control of your life? Listen in and get ready to make your biggest dreams a reality – I’m cheering you on!
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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
This copywriting strategy will completely transform your business with Donald Miller.
Happy April Fool's Day, my friends! Donald Miller has taken over the Online Marketing Made Easy podcast to share his brilliant insights on the power of story structure that will absolutely transform your business. Donald has built a multi-seven-figure business, and he's done it by creating compelling stories that connect with his audience and drive conversions.
With practical advice and real-world examples, Donald shares his expert tips on everything from copywriting formulas to common messaging mistakes and optimizing tools like ChatGPT. He even reveals his secrets on making the most "boring" topics way more captivating with super effective copy. Be sure to listen in and learn from the best!
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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! -
Leveraging AI tools to build scalable course memberships with Stu McLaren.
I'm sure you know that AI has become a massive part of our world over the past few years, and it's become so integrated into our daily lives and businesses. For my business, it has been absolutely mindblowing to see just how much it has streamlined processes, increased efficiency, and grown our numbers in so many areas.
My sweet friend, if you want to grow your online business beyond your digital courses, you might want to start thinking about memberships! So, it's good that I brought Stu McLaren back to the podcast to talk all about leveraging AI to build some incredible course memberships.
Stu is truly THE membership genius, and he's my go-to guy when it comes to learning how to create and launch scalable memberships. He has helped countless experts, authors, speakers, and business owners just like you translate their skills into recurring revenue through memberships. Believe me – you literally can’t afford to miss his expert strategies, tips, and advice for crafting your membership!
So, if you're curious about AI, if you've been thinking about creating a membership, or if you already have a membership and want it to continue to thrive, this is the episode for you!
Today, we discuss:
4:28: The ways AI has streamled Q&A processes and content personalization for Stu’s business
12:15: Strategies to make your knowledge stand out from AI tools
16:22: Navigating AI’s impact on course memberships
24:13: How to use AI to free up more of your valuable time
26:23: Why you need to create a course membership for your online business
31:18: The keys to highly successful memberships
39:45 Everything you will learn in Stu's FREE Live Workshop
Listen in and get ready to connect deeper with your beautiful community, scale your business, and free up way more time to spend doing the things you love!
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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
My checklist to help you evaluate your progress, stay on track, and reach.
Hey there, my friend! I'm so excited to share with you Part 2 of The Multi-Millionaire Mindset: Five Things to Do for Dramatic Growth. But if you still need to check out Part 1, make sure to do that first, and then come back here for the next step!
In this part, I give you a super simple and incredibly helpful checklist that you can use every quarter to evaluate your progress in those five areas. It doesn't matter whether you're a seasoned entrepreneur or a newbie – this checklist will be your secret weapon for achieving your goals. I've personally used this strategy and checklist in quarterly meetings with my team so I can guarantee it's been proven successful.
But let me tell you, it's not just about checking off boxes on a list. It's all about taking action and making moves towards your goals. That's why I also share some tips and tricks for staying right on schedule and avoiding any distractions.
In this episode, I cover:
2:19: A refresher of the 5 things that you should focus on each quarter for growth
3:22: How my team uses quarterly check-ins to help us reach our goals
6:19: Tips and tools for staying on track
9:12: A checklist for evaluating your progress in personal and business growth
11:57: How to get your hands on my special freebie!
Listen in, and if you know someone who's working hard to build their business and could use this checklist, please don't hesitate to send them my way!
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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
Building a business free of overwhelm with an efficient customer experience department.
Today, I'm feeling grateful for running my business for the past 15 years! I've had the pleasure of building incredible teams along the way, including my customer experience department. I'm so proud of the crucial role they've played in supporting both our company and our students.
In this episode, I share my CX team’s strategies for managing time, avoiding overwhelm, and handling all responsibilities effectively. Trust me, customer service is not just about responding to emails and questions – it's about using every interaction as an opportunity to showcase your company values and turn one-time buyers into lifelong brand supporters!
Even if you're just starting out, you'll eventually need to build a team as your business grows, and having a CX department that takes care of all the details so you can focus on creating amazing courses, memberships, and masterminds can make all the difference.
You’ll hear all about:
4:07: Hiring people who are cultural fits with a willingness to help in other departments
9:05: How my CX team protects their time, sets daily goals, and avoids email overwhelm
15:47: Tools for automating repetitive tasks
19:37: Tips for using guided responses to increase efficiency and accuracy when replying to customers
24:32: Three customizable AI prompts for crafting thoughtful guided responses
27:52: The importance of having a quality control checklist
Make these strategies your own so that you can build a business free from overwhelm!
Customizable ChatGPT prompts for crafting effective guided responses:
Prompt #1 for if you often see students having issues finding your trainings:
My students occasionally encounter difficulties accessing a weekly live video I host. Can you create a helpful and empathetic response explaining the common steps to troubleshoot this? Please include guidance on finding the video pinned to the Facebook Group… and tell them to make sure they’re connected to WIFI rather than data on their phone if the video is not streaming well. Also, add a note offering further assistance if these steps don't resolve the issue.
Prompt #2 for students who feel behind in your course:
Write a compassionate and constructive response for students who have not been able to start my course and feel behind due to their life circumstances. The response should acknowledge their concerns, and provide suggestions on how to make the most of the course materials. Include the reminder students can go at their own pace because they have lifetime access to the course. Add in advice to download the step-by-step PDFs, and take advantage of personalized support options like the weekly Q&As I host. End the response inviting them to reach out with specific areas they’re struggling with, and tell them I am happy to help further.
Prompt #3 for ensuring students can easily log into your course:
I need a guided response for technical support questions related to my students not being able to log into their course that’s hosted on Kajabi. The response should be easy to understand for non-technical users. Include this login link and steps to check their spam folder for the email containing their password details. Provide an option for them to reply if the problem persists.
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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
This is the only goal-setting and productivity strategy you will need for 2024!
Can you believe we're almost through the first quarter of 2024?! Time is flying by so quickly, and you might be feeling like you're falling behind on reaching those big goals you set for yourself in January. But don't worry, my friend! I'm here to help you out with the ultimate strategy for goal setting and productivity that will make you achieve more and stress less in 2024!
We all have big dreams at the start of the year, but sometimes, they can fade away quicker than expected. But with the mindset shift I talk about in this episode, your big goals will become more manageable, you'll make business decisions with confidence, and you'll feel like the best version of yourself and the entrepreneur you've always wanted to be in no time!
Plus, I'm going to break down this strategy into two podcast episodes. In this first part, I'll share what the strategy is all about and how I apply it in my own life and business. And in the second part, I'll give you practical tips on implementing it into YOUR own life and business. So be sure to mark your calendar for March 26th!
Today, you’ll hear about:
2:44: A small mindset shift for making your big goals less overwhelming
5:31: Why you need to prioritize internal self-awareness and external self-care
9:44: Strategies for taking inventory of your current experience and the desires for your future self
14:54: A reminder that expansion and massive results don’t happen overnight but you can still enjoy the ride!
Listen in and get going on the journey to achieve your goals TODAY! Trust me, my friend, you'll be looking back at them way quicker than you think!
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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
My friend, today's episode is truly a treat! My fantastic guest and I go way back (I'm talking 15 incredible years) and she is a real-deal copywriting genius who had her first million-dollar year just as she turned 50. She's here to share all of her proven copywriting tips and tricks and empower you to follow your dreams, no matter your age! I'm so excited to welcome Laura Belgray back to the show! You might know her as the brilliant mind behind "Talking Shrimp," the co-creator of "The Copy Cure," and the author of the hilariously titled book "Tough Titties" – yes, you read that right! Now, Laura's not your average award-winning copywriter; she's on a mission to help entrepreneurs just like you find their unique voice and then monetize it. From writing for massive clients to teaching business owners to craft their own game-changing copy, her insights are like a breath of fresh air! Today, we discuss: 6:28: How to get paid just for being yourself in the online space14:37: Why it’s never too late to chase your dreams21:31: Laura’s “relaxed timeline” approach to business 31:52: The wonderful ways Laura’s lifestyle differs from mine34:10: Advice for finding your version of success on your own terms 38:19: Tips and tricks for writing a killer email subject line44:50: Copywriting trends, newsletter hacks, and the importance of sounding human in the rise of AI49:11: Behind-the-scenes of Laura’s book, “Tough Titties”Listen in because embracing your authentic self doesn’t just feel amazing – it's an absolute gift for your business! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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Why embracing the uncomfortable moments will always get you closer to what you want.
I have a feeling that this episode is going to be exactly what you need to hear right now – especially if you're having one of those days where nothing seems to be going right, and you're questioning why you even started your entrepreneurial journey in the first place. Don't worry, my friend, we've all been there!
Before I go on stage to talk to a large audience or have to analyze the numbers for my business, I get super nervous and uncomfortable, too. But, I've learned to lean into and really love these moments of discomfort because they always push me towards taking action, allow me to have life-changing financial freedom, and get me one step closer to my goals!
In this episode, I deep dive into the brilliant idea of “learning to love what it takes to get what you want." I truly believe that this mindset shift has been crucial to my success as an entrepreneur. As you already know, entrepreneurship is a rollercoaster ride with both high highs and low lows. This is all just part of the journey – why not learn to love it?!
Today, you’ll hear about:
3:01: Why you need to shift your mindset about the hard work you’ve been doing
5:56: Tips for prioritizing your focus, passion, and drive in the pursuit of your goals
7:29: Real-life examples of how I’ve learned to love being uncomfortable to get what I want for my business
12:15: A reminder that every day does NOT need to be a great day as an entrepreneur
Listen in and embrace the discomfort because, trust me, that's where all the magic happens!
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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
Here’s how webinars will take your marketing, sales, and audience connections to the next level.
Get my FREE Webinar Blueprint here!
I know how hard you work to create fabulous digital courses, memberships, coaching modules, and masterminds. So, I also know it's incredibly discouraging when you're struggling to sell these products online. My friend, selling products online is one of the most challenging aspects of owning an online business! And if you’re relying solely on your website's sales page, it can be even more difficult.
Although sales pages are great (I use them too!), they don't always get the job done. The missing piece is often a face-to-face personal touch. And that's where webinars come in! Webinars are one of my favorite tools for combining your marketing with actual valuable content for your audience. Webinars are also perfect for sparking conversations, increasing your sales, building trust, and even growing your email list.
I know – it almost sounds too good to be true! But believe me, the secret success of webinars is backed by real data from my business and from thousands of my students who have created digital courses and sold them through webinars. So, today, I'm lifting the curtain on preparing and perfecting your webinar!
In this episode, I cover:
9:54: Tips for understanding your ideal customer avatars (ICAs)
13:38: My webinar promise from my previous launch of Digital Course Academy
16:20: A step-by-step guide for structuring your webinar
22:21: How to craft exciting and fast-paced slides
27:35: Advice for an efficient Q&A session
31:59: Transforming your webinars from one-time events to lasting resources
40:22: 3 tasks and action items to give to a VA when preparing for a webinar
42:41: What is your pre-webinar ritual?
Listen in and remember that webinars aren't just about selling. They're about connecting, inspiring, and empowering your audience. Trust me, you won't regret giving them a try!
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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
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Every lesson, tip, and strategy I’ve learned from my first year with my CEO.
As an entrepreneur, I completely understand that your business is your baby, and you've put in a ton of hard work to build it from scratch. So, the thought of handing over some of your responsibilities and bringing in a CEO can be pretty nerve-racking. But trust me, if you want to make a big impact on the world (which I know you do), you have to let others in and delegate those larger leadership roles!
That's why I want to share with you all the lessons, tips, and strategies I've learned from my first-year with Jaws, my fabulous CEO. Now, before you think hiring a CEO is years away from where you are now, think again! Whether you're just starting out or want to make the leap to the next level, this conversation is for you. I’ve said it before and I’ll say it again – hiring is one of the best decisions you can make for your business!
I don't believe there's any special prize for doing everything by yourself – it’s okay to ask for help. I promise you'll get to where you want to go so much faster with the right support! Just imagine the possibilities when you're free to shine in your zone of genius while your CEO handles the nitty-gritty.
Today, you’ll hear about:
3:43: What is an integrator?
4:48: Being mindful of codependency to avoid emotional distractions
9:08: How to get super clear on the roles and responsibilities for you and your CEO
13:22: Why you have to take a backseat, be a mentor, and let go of your ego
16:11: Tips for developing a healthy relationship with your CEO
21:03: The importance of regular and positive communication
Listen in for all you need to know about making that big hire. Then, stand back and watch your business take off!
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Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business.
Imagine spending just one hour a week, or even less, to unlock unbelievable amounts of traffic, leads, and sales. My friend, it's all possible when you start to step up your Pinterest game! Pinterest is not your average social media platform, actually, it's not even social media at all (more on that later!) – it's a pure ROI goldmine that's just waiting to be explored.
To help guide us through everything Pinterest has to offer, I'm joined by the amazing Jenna Kutcher. Jenna is a multimillion-dollar business owner, New York Times best-selling author, and truly fabulous Pinterest expert.
Today, she shares her proven strategies to help you effortlessly generate engagement toward your website, blog, sales page, or wherever your heart desires. And the best part? No constant posting, no social media fatigue, and no more fighting a difficult algorithm.
If you're just getting started in entrepreneurship, feel nervous about showing your face on social media to grow your email list, or you're still in the side hustle phase of your business, this episode is for you! With Pinterest, you can organically direct a ton of traffic to your company in the most low-risk way possible.
You’ll hear all about:
4:18: How Pinterest completely shifted Jenna’s business strategy
6:15: The ways Pinterest is different than social media
10:44: Why you should focus on monthly views on Pinterest, not followers
13:00: The anatomy of a perfect pin and the science behind the algorithm
20:41: Tips for reviving an old Pinterest account
23:09: The importance of the captions on your pins
30:20: Understanding the trends on Pinterest
34:18: Everything to know about optimizing your pins for traffic and engagement
Listen in and see for yourself how easy, doable, and economical it is to grow your email list and your business on Pinterest. Trust me, you'll love it!
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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
Confronting the root of your fears and making unapologetic business decisions.
Recently, one of my consultants gave me a massive wake-up call by telling me that I'm making all my decisions from a place of fear. Well, no one wants to hear that! At first, this was really hard for me to take in, and to be honest, I felt a lot of shame. But then I realized he gave me this feedback so I could work through it and be the best version of myself possible! Which is, of course, exactly what I want for you!
Now, my sweet friend, fear is one of the most challenging emotions to overcome, especially when you're faced with making big decisions for your business. Will this hurt someone's feelings? Is this going to affect my revenue? Am I going to look foolish in front of my team? But I want you to remember that it's always better to make a million wrong decisions and learn from them than to sit on the sidelines and never take action!
Trust me – I'm right there with you in my journey towards having complete confidence in my business decisions. So, in this episode, I share some strategies that have helped me understand the root of my fear, adjust my mindset, and make those brave unapologetic decisions.
Today, you’ll hear about:
2:02: A key question to ask yourself when you get self-critical or feel shame
5:26: Advice for unlearning the negative stories we tell ourselves
7:33: How to identify and get to the root of your fear-based decision-making
9:19: Why every emotion you feel is completely normal and can be worked on
13:16: Tips for embracing the discomfort and seeing your best results yet!
Listen in if you've been making decisions based on fear, and give yourself permission to move forward, even if you don't have all the answers!
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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
Tuning into your intuition, trusting yourself, and taking your business to new heights with Jamie Kern Lima
Today, we're not talking about your typical marketing strategies, growing your email lists, or crafting digital courses. No, my friend, today we're talking about something even more important for you and your business – your self-worth! I know, I know, this topic is a little different, but trust me, upleveling your self-worth will create that rock-solid foundation for taking your business to new heights.
If you feel like you've hit a ceiling in your business despite all of your hard work, a low self-worth might be acting as an invisible barrier. But don’t worry! I’ve invited the best of the best to help you out. My fabulous guest today, Jamie Kern Lima, believes that doubling your self-worth can actually double your net worth. I like those numbers!
Jamie is the same incredible woman who created IT Cosmetics from her living room and later struck a billion-dollar deal with L'Oreal. So, she knows what she's talking about! And let me tell you, when I realized that self-worth was THIS important, it was a total game-changer for me and my business.
We also touch on Jamie's new unbelievable book, "Worthy," which is full of so many juicy tips and tricks that will truly change the way you walk through life.
In this episode, we discuss:
10:55: The difference between self-confidence and self-worth
21:14: Strategies Jamie used to overcome her lowest self-worth moments
30:09: How to know if you’re in “survival mode” and the impact it has on your business
34:21: Advice for tuning into your intuition, trusting it, and embracing your most authentic self
36:37: Everything you can expect when you dive into “Worthy”
Listen in because everything becomes possible when you believe you're enough. Your dreams, ambitions, and goals all align with your self-worth!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
Lessons I’ve learned from 5 incredible businesswomen who happen to be very different from me.
One of the most beautiful parts of entrepreneurship is the opportunity to connect with so many amazing people from all walks of life with all kinds of perspectives. You might come across someone completely different from you and you don't necessarily agree with everything they say – but the way they show up in their life and for their business is somehow intriguing and inspiring.
My friend, these are the types of people that you can truly learn the MOST from! That's why, in this episode, I'm doing something a little different – I'm sharing 5 incredible female entrepreneurs and influencers who have made me feel uncomfortable in the best way possible. Because I believe that the most significant growth comes from moments when you're uncomfortable.
Each of these fabulous women are so different from me personality-wise, but they've all pushed me to make bolder decisions, take risks, and be an all-around badass entrepreneur. Honestly, what more could you want?
In this episode, I highlight:
5:36: How Leila Hormozi embraces vulnerability, boldness, and inspires confidence in others
9:32: Lauryn Bosstick's unapologetic and authentic approach to building a brand, despite being in an industry that can be superficial
13:29: The way Codie Sanchez shares business strategies and real-world examples to help others build businesses
17:21: Reese Witherspoon's ability to transform her acting career into a successful business model
19:43: The teachings of Dr. Anita Phillips on the importance of embracing and nurturing emotions rather than suppressing them with the help of your community
So, listen in and get ready to push yourself to be the best version of yourself you can be!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! -
An urgent message for anyone who markets their business online – which includes you!
I'm here today with a super important bonus episode you literally can't afford to miss! My friend, if you're listening to this podcast, I know you're working incredibly hard to market your business online, so listen up.
The email deliverability systems of Gmail and Yahoo are undergoing some major changes. This means your beautifully crafted marketing emails might not be hitting your customer's inbox! But don't worry, I've called in an expert to help us all stay ahead of the game.
My guest, Alyssa Dulin, is the head of deliverability at Convertkit and sends over 2 billion emails a month! So, you can rest assured that we're in the best hands possible!
In this episode, she covers everything you need to know about email deliverability: from what it is and why it's so crucial to fully understanding the latest changes with Gmail and Yahoo, and most importantly, how you can navigate through all of this without getting sent to "Gmail jail". (But even if you do, Alyssa has tips for getting out right away!)
Today, we discuss:
5:24: Why email deliverability is so important
7:19: Breaking down the major authentication changes happening with Gmail and Yahoo
12:46: Tips for reducing the amount of clicks on the new “one-click unsubscribe button”
15:41: How to avoid email spam complaints and tools for “list bombing” prevention
27:43: Steps to take if you get put in “Gmail jail”
Listen in, and be sure to implement everything you learn today right now! Your inbox and your business depend on it.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now! - Show more
