Episodes
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In this episode live from The Ministry, SE London we talk about the excitement artists, events organisers, and venues have around mapping out killer schedules packed with incredible experiences across the next 18 months and beyond.
Joined by, Owen Kent, Head of Events at Raymond Gubbay, a division of Sony Music, Suzanne Bayliss, Festival Director at Vision Nine Group, Creative Director Nick Jekyll, and hosted by Paradise Talks and Soho Radio presenter, Emma Bartholomew.
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Today we’re having a power brief one-to-one with the founder of one of the most exciting and acclaimed non-alcoholic drinks brands on the market, Caleño.
Caleño Drinks was born out of personal frustration. Founder Ellie Webb was on an alcohol-free night out with friends & felt uninspired by the alcohol-free drinks on offer, so decided it was time to bring some joy to not drinking. Fuelled by Latin positivity, Ellie set out to infuse the sun-drenched flavours of Colombia, her homeland, with her non-alcoholic spirits.
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When you think of sexy brands or even products that would be sexy to sell, life insurance probably wouldn’t be high on the list.
Beyond being presumed dry or dull, there’s the taboo around the subject of death and a reluctance for us as consumers to face up to our own mortality and think about what happens to our loved ones after we’ve gone. So, today we’re looking forward to an open and candid chat with a guest who represents a life insurance brand that is so far from boring or corporate that it might just make you sit up and listen.
Banishing taboos, opening up the conversation around death and what happens to the people we love after we’re gone, and doing it all in the cleverest of irreverent and appealing ways is the brand, DeadHappy. Joining me to tell us how genius branding is done when it comes to the unspeakable, is DeadHappy’s Head of Brand, Eddy Edwards
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We’ve been living through a period of self-containment and, for many of us, self-reflection, so it’s no surprise that part of that reflection has been about what we feed ourselves, leading to more of us turning to healthier alternatives when looking for snacks and meals. The healthy-eating space is a competitive one where every brand needs to find its own niche and personality in order to appeal to engage its audience. Some do this by purely entertaining the crowd, but some put more thought into the well-being value of the message they drive via more educational brand content, mirroring the nourishing qualities of their products.
To discuss this ever-evolving, growing space within the consumer market are two women who have seen a need to provide more nourishing options and built their businesses and brands around that.
Bay Burdett, founder of Bay’s Kitchen, which produces award-winning Low FODMAP, Gluten-Free and Dairy-Free foods, most of which are Vegan too. The product range included sauces, soups, stocks and condiments. A long-term sufferer of IBS, Bay’s aims are to produce food and recipes that allow families to enjoy meals together, regardless of dietary restrictions, to take away the pain and discomfort many people experience due to the food they eat, while increasing awareness of the condition and removing the ‘taboo’ that surrounds IBS. Bay’s Kitchen is stocked widely, including at Amazon, Ocado & Morrisons.
Kate Percy - Kate has written three best selling cookbooks and established an award-winning range of healthy energy snacks, Kate Percy’s Go Bites, while spreading what she calls #Enerjoy; the joy of good energy, vitality and happiness through her brand, Kate Percy’s. Founded in 2008, Kate has been developing recipes and nutrition educational resources for a growing community of people and families; her #Cook5WithKate campaign challenges, inspires and supports families with the skills to cook at least 5 recipes from scratch. She has also developed healthy eating programmes for the BBC and Virgin Sport.
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To say that this has been a difficult or unprecedented year for the festival community would be a cliche understatement. It doesn’t come close to describing the stress or chaos that the pandemic has impacted on the sector. We’ve now moved into a period beyond a full year in which organisers, promoters, crews and artists alike are grappling with more uncertainty than we’ve ever encountered. As this podcast is brought to you by Paradise, the agency for entertaining brands, we can’t expect or pretend to solve the mountain of issues facing the festival sector as we record this episode, from the daily cancellations to debates around Covid passports and the lack of government-backed insurance, but what we can do is to explore the resourcefulness, creativity, innovation and bravery of those operating in the festival industry as they approach solutions around planning and maintaining the conversation with their audiences, keeping their brands relevant and alive, in these strange times. Through our conversation, we’ll ask, is it possible for festivals to plan, promote & keep their audiences engaged & hopeful on shifting sands?
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To mark International Women’s Day, we’re bringing you a special edition of Paradise Talks. We thought we’d celebrate this important day by chatting to some of the powerhouse women at the heart of Paradise.
Today we’ll talk about life and work for women in the creative industries, how the landscape has changed and is evolving and pay homage to some of the incredible creative women who’ve inspired us to get to where we are today, those paving the way for the creative women of tomorrow and how we can nurture and encourage that next generation of creative women...
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With a panel of TV industry professionals, Paradise will be discussing whether we have or could ever reach saturation point with premium streaming services. Are we drowning in them or just indulgently spoilt for choice?
Guests in this series:
Jamie Hall - COO of the Scripted Division - Pulse Films
Tom Dods - Relationship Director, Tech, Media & Telecoms - Barclays
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Emma Bartholomew (Paradise), Paul Pacifico (AIM), Roy Lidstone (A&Gsync) will be discovering the goods, bads, successes & stresses in the music industry over the past 6 months. We’ll explore the new normal for artists, labels & sync teams, and get the experts’ take on how things look from here.
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Hi, I'm Riva Taylor. I'm a singer songwriter and a founder of a small independent label Imprint. I started my career many years ago and I started singing when I was seven on the Westend stage, but I got my first record deal when I was 12 and so this talk for Paradise London is going to revolve around giving some advice for young artists or people considering a breaking in on the music industry, things to consider and maybe some things to avoid.
So number one, be outside the box. The beauty of the music industry is that you can be champion for being as different as possible. Don't be boxed. Don't be genre specific straddle genres and be your own thing. It's something that I have learnt in adulthood and I certainly wanted to, to find my own lane and my own path when I was younger and I felt the music I was performing then wasn't quite right for me. So yes, if you feel it deep down, go with your guts and, and be yourself.
Number two. Team, now team is everything. Your team are as good as you, and you were as good as your team. If it doesn't gel, move on. If it does gel however big or small or experienced or not your team are, if it's the right magic combination, you can, you can grow and you can achieve together.
So, yes. If it feels right, then my advice is stick with the team, leave them if they're not answering the phone. Do not stay with them. Point three, take time to develop and find out exactly what it is that you are and hone the music style. I'm not saying you should take five years to develop an album like I have.
But it can take that long. And you know, meeting new people, developing a relationships and a close core of musicians around you. Is so important. And when you feel like you've got that sound right, go and test the market. You never know what could happen. And the most important thing is you're confident in that sound.
Point four, make lots of noise. And I don't mean going to stand on the top of a mountain and scream. I mean, get involved in as many things as possible. Again, if they remain, if you remain true to yourself and, and your, your values as, as a brand, which we all are as musicians, why not meet as many people as possible? perform at as many venues as possible.
Write as many songs as you can, uh, if that's what you do constantly. Be working, be finessing, and be growing as an artist. Being an artist is all about development and you never know where these are different relationships, these different opportunities could lead you. It's all about the stars aligning at the end of the day.
I'm a firm believer in that. And lastly, point 5, be happy. I know that sounds really simple, but if you're not happy as a musician, it's too hard. It's too hard to not enjoy what you do. Yeah. You have to wake up every day and love what you do, and we'll find the joy, even if days are hard and, and the paychecks aren't coming.
And the longterm vision is so important and belief in yourself and that thought, they can you, yeah. Bring you joy. So yes. The happy music brings you joy. Well, I hope that's been a little helpful for some of you. If you're not in the music industry, maybe I've put you off, but thanks so much for listening. Bye.
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Hey, I'm Ruth. I work at Warner music. I head up TV, film and trailers there creatively in the Sync team and during lockdown, I am here chatting to you from my bedroom. So in essence, my job is to think of ways to get our artists music into as many opportunities as possible across each of those determinations, TV, film, and trailers.
I thought I'd start with why did I want to go into sync? I was always fascinated by the why and how that comes with music and why music becomes, you know, the way it is, comes to be the way it is. when I was at university, I studied a module called African American music. which totally blew my mind.
We were looking, we were looking at a time where, during the transatlantic slave trade around the late 19th century. America saw different types of music popping up all over the country. The question of how and why this was happening was really interesting to me. You know, one might expect to see a music trend spread gradually, almost in like an ordinary, ordinary fashion geographically across the country.
Whereas in this instance, different underground sound, early blues styles were popping up sporadically all over the place and why was that? I just was. I didn't, I didn't understand. turns out it was waterways was the secret. waterways were carrying and transporting stages, which meant musical styles and more popping up all over America.
So the how and why of classical pieces is also very interesting to me because you know, so much it was written for and influenced by the politics at the time and be involved. Now it's ring cycle or you know, Mendelssohn's emotive music in part, you know, from him being Jewish and he was under the German Nazi reign.
Or civilians, finlandia, I suppose this body aligns with the way a lot of pop culture and pop music contains discussions about current trends life. And politics, and of course the one genre pop music derives from, the other, which is classical. So I think to me it was always an attractive career option, because this world kind of allowed me to transfer those questions musically how and why into a career path. I like thinking about why that track. What is, what is it about that particular track for that precise moment? Is it the key tone instrumentation? lyric? Is it the size of artists that can come into place sometimes? You know, that thought process is really important to me.
And then the question is how can we make that happen? And, you know, we want to serve as our artists that absolutely best way we can. So we will always try to make opportunities happen for them. What I like about sync is that it lends is that music lends itself to almost any circumstance or scenario, you know, so be it on a BBC sports promo or a highlights reel or a drama promo and a montage of a film developing a character in a TV series you know, and the importance of, you know, the immediacy of attract in an advert because they've got to convey a message in 30 seconds.
But it's exciting that in every single instance the music plays an integral role, in each of those instances to evoke a particular emotion or further enhance the scene or character or theme, et cetera. also broadly speaking, more often than not, it's precisely all about the music, which is something that I think is really refreshing for the music industry.
And I think, you know, sync is a very kind of pure stranded industry in that sense. Of course there are exceptions, but often it's not necessarily about the stats or the streaming numbers, radio plays. But it's more, does this mood lyric tone, instrumental work creatively for this moment? So I think that's, that's quite a fun thing about Sync, I think my job can be broken down into maybe like three areas.
I'd say having a broad knowledge of music generally is very important, obviously. knowing the catalog. So Warner's rep at this point is obviously very important. but also being able to talk and connect with people. you know, talking with clients, being helpful, being quick, responsive, open to ideas and suggestions and, you know, just making as many opportunities happen as possible.
If I'm not thinking of, and if I'm not thinking about a direct sync. You know, what about the artists featuring the show? Or is there a soundtrack opportunity or is there a podcast accompanying this release, you know, like, or is there going to be a playlist and how can we make sure our artists there as well?
Like it's bigger often, I think, than just the, just the Sync in some respects. I guess in some ways we're an extension of the marketing teams because we are trying to place artists in front of new jump demographics and new audiences that might not have heard the music before. and we all know some awesome films where I remember particular tracks playing in those massive moments.
be it pulp fiction, Johnny B, good or. Screw it, Maisie Peeters, breaking our nation's heart in Love Island. It happens. and it's wonderful every time it does when you can remember those moments, because of the music. so in that sense, I also think we're influencers, as a sync team because we can drive a track or artist forward that we believe will connect in a particular show.
And often that does work. I was also going to talk about what's exciting about music industry right now, broadly, but slightly in relation to sync. So because of the boom of streaming services and this generations and ours, let's face it, kind of expectation of, you know, instant gratification.
I think bingeing new series, and having so many television opportunities is, is crazy exciting. It kind of feels the TV space feels a little bit limitless, like right now. What's it like to have Netflix, Amazon prime, Apple TV, Brit box, sky originals, Disney pass, Hulu. It is going on. It's only gonna get bigger.
I think it's kind of fair, fair game for anyone to go for it in the Sync space at the moment. Cause there is that much appetite. Throughout history, music has always been, integral to the current climate and cultural movements. And I think that's still really true today. So, you know, we're seeing new media spaces make TikTok that didn't even globally exist three years ago, and they're now breaking artists all over the world, which is insane.
Shout out to Simba Rover because that is doing bits then, to TikTok . Yeah. We're seeing a massively massive cultural movement, literally where the consumer now has power, as well as no longer a passive listening consumer, but a creatively involved individual that's actively using music and being in the driver's seat for creating content, which sorts those artists like to know.
And also, because literally anyone can create music from home. Like now, and I've read this DSPs, more than ever, music is being released each week. So from a sync perspective, what excites me is the opportunity kind of feels limitless to getting our artists featuring on platforms like television shows and this being a key way to cutting through the noise.
Of course, I love servicing and supporting our well-known repertoire. but the job gets really exciting when an emerging artist gets a big moment and a Sync can really turn the dial on a campaign. TV shows, now more than ever, kind of do, have a cultural hugely cultural kind of moment. And they keep trending.
And this hype Baton is kind of being passed on once the next, often charts stay quite static and change gradually, but literally, like from one week to the next, you've got one TV show taking the spotlight from another. Along with that means that the music does as well. So therefore, I think the most important part of my job is kind of making sure that I'm in those conversations and being equipped with the music from the labels to ensure that our artists, you know, are in those conversations to get to get those moments for them.
Final thought was like a top tip right now for anyone that's kind of writing music for sync. I'd say basically write music that is optimistic and feel good. Because when we eventually come out of lockdown and the world goes to back to where the normal, is going to be adverts and every promo alike is gonna want that kind of messaging of, you know, feel good.
It's only up from here. We're ready. Here we go. Anything's possible. And yeah, we can't use Lizzo good as hell for everything. So. Yeah. Thank you.
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Hi, I'm Krystal Roxx, DJ and founder of Superfoxx. So I believe that music is the answer and during this crazy time, it's a great way of lifting your spirits and keeping you motivated. So I'm creating some content each week to help lift your spirits and keep you feeling the best version of yourself.
I'm doing this in three different ways. The first thing I'm doing is a 30 minute yoga flow each morning called "Go With The Flowga". This is available to all levels. It's an opportunity for you to get on the mat, use your full range of movement and practice some really good quality breath work. We finish each practice with a gratitude to keep you focused on something you're grateful for.
It could be something tiny, could be something very big and a joke normally told very badly by me. Every Friday at midday, we release a hit workout with Ibiza Rocks. That is five exercises repeated five times, and in sets, so a killer workout mix. Of club classics, Ibiza anthems and a mix up each week.
Sometimes it's garish, sometimes it's old school, sometimes it's nineties dance music, but whatever it is, put it in your ears because it will keep you motivated. So after the workout, you can use it for your run, or if you're cycling and it will give you energy, it's like red bull for the ears. Check it out.
And the third thing that we're doing to keep you uplifted is every Friday night we have our super Foxx radio show with Soho radio. This is us getting you ready for the weekend. The best female DJ's, the best new music. And I interview three women from different backgrounds, tech science, fashion. politics, obviously music.
And each woman has got a fantastic story to tell about how they came to where they are today. They share their advice with their younger self, and it just generally is super inspiring and really, really fun. So check that out. Soho radio, listen back on Mixcloud or you can watch back at the Super Foxx IGTV.
So there you have it. Please check out our channels and if you're looking for anything to keep you motivated, to keep you energized or just for some inspiration, check out Super Foxx. There's a lot of brilliant things that you can tap into. Stay safe, take care of yourself much love.
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Hello, my name is Stella Talpo and I’m a singer-songwriter, and I’ve done 500 tapes of this. So my voice is hoarse and I’m so tired. But yeah, I think, I know. I know that I want to talk about creative flow, self-inquiry, and mental health during these times, during these unprecedented times.
Basically, I just wanted to give you some tools that I use that have really helped me and to create a flow to enter that. By flow, I mean, you know that out-of-body experience when you’re writing or when you’re painting or doing whatever, even, you know, cooking, when you’re out of body and time just escapes you.
Entering that flow is quite easy when you’re practice and you have tools in your day to day life that allow you to be in a flow anyways. So, I really recommend meditation, and I know this is incredibly commercialized now, and it’s amazing that it is, but I really invite you to take a look at meditation as a self-inquiry tool.
So when you meditate, instead of it being, Oh, I’m just, you know putting in my 20 minutes a day. Just really see it as a gift of times. See it as a gift to get to know yourself, ask yourself, ask your inner self questions because your intuition is wise. Why is it than anybody ever gives us credit for. So when you sit there, you know, if you feel uncomfortable meditating, use that as an opportunity to learn why you feel uncomfortable and overcome that sense of discomfort.
It’s a real opportunity to grow. Pushing yourself out of your comfort zone and going, Hey, why is this bothering me anyway? And also to ask yourself, like I said questions, how do I feel right now? How does my body feel right now? You know, how am I affected? We never take time to ask ourselves questions. We don’t, we don’t really give voice to our gut feeling, which always will lead you in the right direction, even though it seems not at the time.
And then the other tool, which I actually learned from Julia Cameron’s book, An Artist’s Way, an incredible book to get during self-isolation if you have the means. Is morning pages. So she invites us to do three pages in the morning. First thing, a freehand stream of consciousness, and I’ve been doing it for five years and it has been life-changing for me.
And basically the theory is that it clears the, clears the cobwebs so that when you do come to your creative work, you’re more, you know, you’ve cleared all that crap basically and through it, you know, sometimes I just ended up writing three pages of blah, but I needed to write those three pages of blah that when I sit down and write my song, they’re out the way.
And also it’s an opportunity when you’re freehanding you’re not thinking it’s meditative in it of itself. Ask yourself a question, be like, what if you’re stuck in a decision or you’re feeling anxious? You can ask, why am I feeling anxious? Then suddenly see what’s going to happen. See what happens on the page.
And writers will notice because that moment when just things happen as if you’re not even writing it. It’s amazing. And it’s, you learn a lot about yourself in that flow. So those two tools are amazing for introspection and flow. And then I just wanted to, I just wanted to say, you know, it’s not bad or it’s not like don’t, don’t fight your sense of anxiety and depression if you’re suffering with it in these times or just comfort.
It’s totally normal to feel that way, right now, but resisting it is going to give it a bigger hold on you. So the best thing that I learned about handling my angst, my anxiety, my stress, my creative blocks, everything was learning, finally, how to surrender, surrender to what is, and to let go and accept that I don’t know what is best actually.
And the more I flow, the more I surrender. If you imagine, you know, just flowing with the river or fighting the current, the more I flow, the more my. My writing becomes more authentic and also the less anxiety I suffer in my day to day life as a human being because I accept that everything is happening for a reason, and I accept that I, I’m just, I’m just playing with river basically.
I’m trying not to control the outcome of everything anymore and that’s really helped me with, you know, all of these things. Anxiety, self-deprecation. Anyway, I’m going off on one, but. Basically, I think especially today in these times, I know it’s really hard and it’s easier said than done, but to let go of what you think should be and to let go of what you think that song should sound like, to let go of what you think you’d rather be doing, and just, you know, embrace what is happening and just accept.
Accept that surrender really use this time as an opportunity like no other to really learn how to surrender. I wish you all the best in your self introspective journey and genuinely, I just really recommend that you jump in, seize the moment and see what happens.
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Hello from my home office. How is everybody doing? My name is Eline. I am the creator and founder of The Unicorn Mothership. This is kind of like my little mascot DJ pantry. I think is her name. I get to help people who love nightlife find our directions so that they can build a life around their passion without wrecking their health and wellbeing.
Now, these are challenging times for everybody. I know I’m right there with you and I wanted to give you a couple of tips that could help you. So literally a couple like two tips. I’m pretty sure you are getting overwhelmed with tips right now. However, I did want to contribute and hopefully, this can be inspiring and helpful to you.
Okay, so my first tip is to meditate, like meditate every single day. I’ve been doing that for two years, and the benefits are amazeballs. Really, now what I mean with meditation right now is like, I don’t want you to use that as a kind of go-to tool for whenever you feel anxiety. I want you to start thinking about meditation as a sustainable practice that you can do every day, no matter what the circumstances are. Okay. So this can really help you to prime yourself for whenever another challenge like this comes up and we will have other challenges in our lifetimes for sure. So that you can just really remain calm and build resilience for whenever something like this happens again so that we can really.
Really face this head-on rather than, going into a panic or something. Also, I know that there’s a lot of kind of. You know, contradictory messages out there, especially the one about go outside, don’t go outside. I really think that one is funny. Reminds me of my cats. You know, like they’re sitting at the door, they want to go outside, and when you open the door and they just decide, man, I’ll just stay in.
You know, like that kind of frustration. So meditation can really be a nice way to do in your living room or in your office or wherever you want to do it. Just open up the window and get some fresh air and just really focus on your breathing. And all you have to do is just sit for 10 minutes and just do that.
Come home to yourself and in the meantime, get some fresh air. You know, if you don’t feel like going outside or if it’s just confusing you. My second tip is to focus on what you can control. Okay? So clearly this outbreak is something that we cannot control. Clearly it’s a pandemic, it’s just, it’s happening, right?
But what you can control are your thoughts. You can control your mind, right? So focus on the thoughts you are having. If that is something that’s difficult for you, you may want to consider tracking your thoughts, like writing them in a journal and just really looking at what you’re thinking on a daily basis, how those thoughts are making you feel and the actions you take as a result of those, those thoughts.
And then really look at, okay, is this the actual result that I was aiming for or did I want something else entirely? This can really help you to. Kind of separate fact from feeling and try to not let your feelings run the show. All the while you are acknowledging your feelings. This is not about pushing your feelings away.
This is not about denial. It’s just kind of a part of your self-development journey. To really learn how to stay focused on what you can control and you can control your thoughts. So I highly recommend that you focus on the positive ones. And if there are negative ones popping up, it’s okay. Just observe them say hi and then just kind of, you know, kick them back out and choose again and choose new and better thoughts.
Okay. I hope this helps and greetings from me and DJ pantry and I wish you all a lovely quarantine. Bye.
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Hello. This thing up. All right. Hello, my name is Sabrina. I’m freelance at the moment. I’m working at a music supervision agency, and I also work with a music library. So this actually has nothing to do with the music industry. One of my side hustles, uh, besides managing an artist, Stella Talpo, go check her out.
I Side hustle as a stylist, um, album artwork to just content to, um, music videos. My latest being Nadine Shah’s latest single goats for love. Something that I’ve become recently passionate about is sustainability. And fashion. Essentially the fashion industry is the second, um, top polluter of the planet.
Clothes are mass-produced in the dying process. And I love clothes. I just think it’s such a great way to express your mood, to express your individuality. It’s kind of art in itself, how you put stuff together, how things are made. Oh, man. Have you ever seen an Haute couture fashion runway show? They are incredible.
It literally is art on your body. It’s amazing. Um, however, it can seem frivolous and just unnecessary. Um, so I’ve come up with five questions that I’ve shared with people who I’ve worked with before on their wardrobe. Some to help them be more sustainable in their thinking. Ask yourself these five questions next time you want to buy something.
The first one is, is the quality of the fabric worth the money? This is a major one. So many brands overcharge for terribly made stuff. Just check a label and ask yourself if you really want to spend 80 pounds on something that’s polyester. Um, chances are it won’t last. It’ll feel like crap after a few washes and you’ve essentially wasted your money because you most likely won’t wear that item of clothing for a long time.
Um, number two, is it in or out of season? And if it’s out of season, will I wear it next season? Spending a bit of more money on quality. On practical. You think you’re going to not wear it next season because it’s like the cutest crop tops. Sorry guys. Maybe not for you, but it’s the cutest crop top, uh, with puffy sleeves and you like it, but you’re not sure you’re going to wear puffy sleeves next season.
Just don’t buy it because chances are you won’t. Um, if you are prepared to wear it for the next season as well, I. E. if you’re buying something in the winter and you’re prepared to wear it next winter, you know, go for it. If you feel like you can style it with stuff. Two seasons. I think you got this. Um, three.
If it’s something like a co-nord set or it’s a skirt and a top, kind of where it separately, like as in if you want to buy it together, can I wear it separately? If you can wear it separately, why not? If I can wear it separately, what are three to five pieces I can wear it with? That you already own. So if you really want that puffy sleeve top, what are you going to wear it with?
Don’t buy it and then be like, Oh, but I have to like buy a pair of jeans that go with it. No, no, no, no. Own what you want to wear it with first so that you’re not throwing it away. Cause chances are you might not find those jeans or you might not find those skirts that you want to wear with the top. And then.
That stuff just going to sit in your closet and never to be worn. Last question. What are three to five places and occasions that you can wear it to? I am so guilty of this. I will buy something and are used to be guilty of it. I am definitely changing, but um, I will buy something and then I’m, it’s like a fancy dress.
I mean, I live in London. Where am I going to this fancy dress? Nowhere. Really think about where you can wear it before you buy it. It will help you decide if you actually actually need it. So those are my five questions. They should help you in general, um, be less wasteful and your fashion. Once you go through your closet and you find things that you no longer want, there is a great program with thrift plus and Farfetch the online shop is you send your clothes to thrift plus and they put them up online for you and you pick a charity and proceeds for everything that is sold goes to the charity. So this is a great time to do something like that. Whoa. Overexposed and see you later.
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From jumping out of bed, on to the tube (or into your car), to your desk, straight in to back to back meetings, calls, emails, lunch on the go, juggling deadlines and remembering to check your WhatsApp & Instagram notifications in the process. It’s safe to say, before lockdown, we had become masters of multitasking. Managing technology platforms like spinning plates and still trying to remember to live a little outside of that.
March 2020. So much changed and almost over night. Many of us are currently working from home and while your laptop may follow you around the house like a new partner, life has transformed dramatically. There are still emails and calls but board room meetings have been replaced by Zoom hang outs and drinking after work by playing games with your closest mates on House Party. Things are different and many of us didn’t see it coming.
When I decided to launch this platform, it was because I had hit a difficult patch in my life and didn’t know where to turn. Before working in music, I was a Personal Trainer and Dance Teacher. During that time I realised that a lot of the people that I was working with didn’t always need someone to push them physically, they needed someone to talk to. Much of my job was listening and offering advice so I decided to go away and train to be a healer. I focused on how our thoughts and our body were connected. Learning NLP, EFT, Reiki and Crystal Healing as well as Sports Therapy and Massage.
When things got tough for me, I felt terribly low and struggled to rationalise my emotions. After spending days in tears and not wanting to see the people that I loved, I decided that something needed to be done. I cancelled my gigs and commitments for two weeks and created a new structure in a hope to rebuild myself. I went back to the basics and remembered the skills that I learnt when I was training. Every day I decided to do something for my mind, my body and my soul. Something that was easy to follow and ensured that I got back to focusing on the things that really mattered. After two weeks, I felt stronger, happier and less sad. I felt like I could face the world again and felt excited about waking up each day.
Right now, many of us have lost our daily routine. Our friends, families and face to face human connections are mainly online and we are having to dig deep within ourselves to overcome our doubts and fears about not only tomorrow but about the future. Since being in isolation all of my gigs have been postponed, festivals cancelled and events rearranged for later in the year. Yes, there are moments when it has felt upsetting but much of this situation is completely out of our hands. What we can work on is the way that we choose to look at it. Whilst we have this time, we have the opportunity to create a new normal. We have a chance to look at the way we live our lives, make some bold decisions and change anything that doesn’t feel right anymore.
Mind. Body. Soul. Three essential elements that when we are busy we can easily forget about or knock out of balance. With time on our side, we have the possibility to create a more gentle way of living. A new foundation.
There are twenty four hours in a day, if we sleep for eight of those, we have another sixteen remaining. If we were to dedicate an hour to our wellbeing and divide them in to three twenty minute time slots throughout the day, it would give us a new and easily achievable, flexible routine.
MIND: TWENTY MINUTESWe’re not talking about sitting in front of your laptop if that’s what you’re doing every day currently. It’s about using your mind to learn, to grow, to read, to educate yourself on something that you’re fascinated by. Here are some ideas to start you off:
Learn something new, an instrument, a languageStart an online course in a subject you have always wanted to know more aboutBrainstorm your ideas, build a new business, restructure your current oneCreate a vision board, make a new life plan, decide how to roll it outSet new goals, lay down a strategy, share it with the people closest to youRead, paint, draw, write, sew, buildBODY: TWENTY MINUTESWhen things get busy it can be easy to skip this part and crack open a bottle of wine instead but keeping your body moving every day is where it’s at. Whether you’re a hardcore gym bunny or someone that prefers to chill out in a Yoga class, twenty minutes dedicated to your body every day will help you to feel strong and balanced:
Head outside, go for a run across the fields or discover new areas where you liveTake a long walk listening to your favourite podcast or making a call to your best mateLearn Yoga for the first time, or pilates or pole dancingTeach yourself headstands, or handstands or cartwheelsBuy a skipping rope and create mini circuits in your garden or front roomOrder a Kettlebell, work on your pull ups or start weight trainingSOUL: TWENTY MINUTESMeditation, prayer and any moment of stillness is an amazing way to reconnect with yourself each day. Whether it’s first thing in the morning, during your lunch break or just before you go to sleep, quietening your mind and giving yourself space is so important:
Learn to meditate, listen to a guided meditation, run a bath, light candles, be stillFollow a breathing exercise, go inwards, connect with your bodyStart to work through some of your ‘stuff’, speak to a therapist, open up to the people closest to youListen to music, dance, sing, read about something you know nothing aboutDo something selfless, be there for others, volunteerSpend time in nature, eat alive foods, learn how to cook something new from scratchWrite down your thoughts, your worries, your dreams, start a gratitude diaryNow, it’s over to you. When you wake up tomorrow you have a new world at your feet. You write the rules and can decide what it is that makes you happy. Do more of the stuff that reminds you why you are here and cast off the stuff that is taking up your time pointlessly. It’s time for a reset. A refocus. Your life is in your hands. It starts from now. It starts from within. You’ve got this.
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