Episodes

  • About the Guest(s):

    Alyssa Summers is the CEO of Print Base, a company specializing in providing marketing tools and services to commercial printing companies. She has a background from St. Ambrose University and is dedicated to assisting print businesses in optimizing their digital marketing efforts, even when operating on limited resources.

    John Bracamontes serves as the CMO of Print Base, bringing extensive experience in digital marketing, with a focus on driving visibility and engagement for print companies. John has a background steeped in digital strategy from the grassroots level, involving himself with various digital tools from an early age and coming from a blue-collar town that exposed him to diverse business environments.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    In this episode of the People of Packaging Podcast, host Adam Peek is joined by Alyssa Summers and John Bracamontes from Print Base. The episode dives into how Print Base is revolutionizing marketing for small and medium-sized printing companies through affordable services that don't compromise on quality. As frequent travelers in the commercial printing space, Alyssa and John have dedicated their efforts to provide extensive resources that empower print companies to manage their digital marketing internally at a fraction of typical agency costs.

    Adam engages the guests in a lively discussion about the nuances of digital marketing specialized for the print industry. They delve into the significance of having a strong online presence across various platforms, particularly emphasizing LinkedIn while acknowledging the latent worth of broader social media visibility. The guests also highlight how advancements in AI and digital tools are becoming pivotal for optimizing productivity and marketing efficacy within the industry. Print Base serves as a pivotal tool, offering a vast repository of resources, from social media posts to fully structured marketing courses, catering specifically to the print market demographic.

    Key Takeaways:

    * Print Base offers a cost-effective solution tailored to small and medium-sized print companies by providing accessible marketing tools and services.

    * LinkedIn is identified as the most impactful platform for B2B marketing in the print industry, with Print Base facilitating engagement for its clients.

    * The integration of AI and machine learning is shaping the future efficiency of digital marketing, enabling unique personalization and automation capabilities.

    * Print Base emphasizes both digital course offerings and marketing assets like blog outlines and email templates, helping clients maintain their digital presence efficiently.

    * The company leverages cutting-edge technology to deliver content and marketing services that are specifically aligned with the needs of the print industry.

    Notable Quotes:

    * "The novelty of seeing a thing just pump out content that's cohesive and makes sense is really cool to people." - John Bracamontes

    * "We always say, just be visible everywhere…because it’s a level of social validation." - Alyssa Summers

    * "If we had to choose a platform for this industry, it would be LinkedIn. That’s the place to be." - Alyssa Summers

    * "Now you don’t even have to write it, you can take our outlines, drop it into a chat and it will be unique every time." - John Bracamontes

    * "It allows small companies to receive marketing services without the need for a huge budget." - Alyssa Summers

    Resources:

    * PryntBase Website

    * LinkedIn - Alyssa Summers (URL not explicit in transcript)

    * LinkedIn - John Bracamontes (URL not explicit in transcript)

    This episode is packed with insights on how technology is revolutionizing the print industry's marketing landscape. Tune in to explore more about the digital strategies Print Base offers and to uncover the potential ways your printing company can thrive online. Stay connected with the People of Packaging Podcast for more enlightening discussions.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • About the Guest(s):

    Evelio Mattos is the host of the Packaging Unboxed Podcast and an expert in sustainable packaging. Known for his innovative approaches and thought leadership in the packaging industry, Mattos brings a wealth of experience and knowledge to his discussions.

    Adam Peek is a notable figure in the packaging sector, renowned for his insightful observations on packaging design and AI. Peek often acts as a bridge between technology and consumer goods with a focus on ethical and practical applications.

    Cory Connors is the host of the Sustainable Packaging Podcast, contributing to the elevation of conversation around eco-friendly packaging solutions. With a background in corrugated packaging, Connors brings a practical perspective on sustainability challenges in the packaging industry.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    In this engaging episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors delve into the innovative landscape of packaging design, with a keen focus on how Artificial Intelligence (AI) is revolutionizing the industry. The conversation begins with a light-hearted banter about the day-to-day names in packaging before steering towards how Mattel has effectively utilized AI to create packaging for Barbie using Adobe’s latest technological advancements. The hosts discuss security concerns related to using AI tools, as major companies fear the risk of sharing proprietary design elements that could be mimicked by competitors.

    The episode further explores the implications of GLP-1 drugs on packaging. As these medications become increasingly utilized for weight control in adults, they are reshaping portions and nutritional packaging requirements. The dynamic adjustments made by big brands like Nestle highlight the rapid shift in consumer needs and competitive strategies. Additionally, the discussion pivots to recycling challenges in the polybag sector and the ongoing advancements in sustainable packaging solutions, including advanced recycling technologies. The hosts wrap up the discussion with an exploration of the chemicals found in various forms of packaging and their potential effects—sparking a debate about the health impacts and regulatory measures to mitigate them.

    Key Takeaways:

    * AI in Packaging: Mattel’s use of generative AI for Barbie packaging design signals a technological leap, underscoring the brewing conversation about security and competition.

    * GLP-1 Drugs Influence: Companies are rethinking packaging strategies to adapt to the changing dietary needs driven by GLP-1 weight management drugs.

    * Recycling Innovations: The future of polybag recycling lies in advanced methods, challenging the cost-effectiveness of polybags versus paper bags.

    * Packaging and Health Concerns: Exposure to thousands of chemicals through packaging materials prompts a need for innovation towards safer, eco-conscious options.

    * Consumer Responsibility: The burden of recycling and sustainable practices is increasingly placed on consumers, raising questions about practicality and consumer fatigue.

    Notable Quotes:

    * "Mattel used artificial intelligence to create the latest packaging for Barbie dolls, highlighting how leading brands are pushing the envelope with technology." – Evelio Mattos

    * "You need an in-house AI model to securely keep your design processes from training external systems and avoid exposing your competitive edge." – Adam Peek

    * "This massive move towards GLP-1 drugs means packaging that reflects smaller portion sizes, a crucial shift in how we think about packaging products." – Cory Connors

    * "We can't ignore how these new technologies, while exciting, also raise significant security concerns and challenges with recycling." – Adam Peek

    * "The chemical exposure from packaging—whether it's paper, plastic, or metal—is alarming. We need tangible solutions, not just shifts to glass." – Cory Connors

    Resources:

    * Packaging Unboxed Podcast with Evelio Mattos

    * Sustainable Packaging Podcast with Cory Connors

    * Mattel's AI-Powered Barbie Packaging [Adobe Creative Features]

    * Discussions on GLP-1 Drug Influence on Packaging [Nestle's Packaging Strategies]

    * Consortium for Waste Circularity [Mike Ferrari Insights]

    Engage with the full episode for a deeper dive into how AI is shaping the future of packaging and impacting sustainability efforts. For more in-depth industry insights, stay connected to our series and discover the evolving narratives in packaging today.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
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  • About the Guest(s):

    Rocky BatzelRocky Batzel is the innovative inventor and CEO of Snapslide, a breakthrough company in the packaging industry. Hailing from Scranton, Pennsylvania, Rocky embarked on a journey to revolutionize child-resistant packaging after observing his family members struggle with conventional pill bottles. His entrepreneurial spirit led him from medical school into the world of packaging innovation, where he invented an award-winning, one-handed accessible closure. Rocky is driven by empathy and a desire to make everyday products smarter and more accessible for millions, particularly those with dexterity challenges.

    Chason SordoniChason Sordoni is a key player at Snapslide, working alongside Rocky Batzel to bring this innovative packaging solution to market. With roots in the bustling region of Scranton-Wilkes-Barre, Chason joined Snapslide after being captivated by the practical brilliance of its prototypes. With a background in IT sales and video production, Chason combines his business acumen with creative media skills, significantly contributing to the company's growth and outreach efforts.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    Join host Adam Peek for an insightful episode of the People of Packaging Podcast, featuring the dynamic team behind Snapslide, Rocky Batzel and Chason Sordoni. Discover how an entrepreneurial idea addressing everyday challenges has blossomed into an award-winning innovation. This episode unveils the journey of Snapslide in revolutionizing packaging, offering a more accessible solution for millions with limited dexterity. Learn about their recent Ameristar Award win and how it’s shaping the future of packaging.

    Snapslide is transforming how we perceive and interact with conventional packaging, particularly focusing on child-resistant closures. The episode kicks off with Rocky sharing how his mother's struggles with opening pill bottles ignited his journey into inventing Snapslide. This innovative solution is designed to assist millions who face everyday challenges in using traditional packaging. In their conversation, Rocky and Chason delve into the product’s unique functions — a one-handed open-and-close system designed for those with arthritis or one-handed use capabilities. This conversation explores how the product's capacity to save materials and improve accessibility is set to make lasting changes in packaging norms.

    The discussion further highlights Snapslide's significant industry recognition and award-winning efforts. In a competitive landscape involving global giants, Snapslide's affordable and flexible design captures attention, offering substantial potential across various sectors. With Chason Sordoni emphasizing a directional shift toward expanding Snapslide’s applications beyond pharmaceuticals, the conversation pivots to a broader vision for more inclusive and environmentally-friendly packaging solutions. Through detailed exploration of their development and market entry strategies, the episode serves as a compelling narrative about innovation and persistence, underscoring the transformative power of packaging.

    Key Takeaways:

    * Snapslide offers a revolutionary solution for child-resistant packaging, enabling one-handed operation ideal for individuals with dexterity issues.

    * The ongoing mission of Snapslide is expansively addressing the needs of the aging population and others with limited hand functionality.

    * Winning the Ameristar Award signifies Snapslide's impact and recognition within the packaging industry.

    * The product's unique design not only enhances accessibility but also aims at reducing material usage, thus contributing to sustainability.

    * Snapslide is well-poised for market penetration, with potential applications extending beyond pharmaceuticals into various consumer products.

    Notable Quotes:

    * "I was like, whoa, that's nuts. We're living in the 21st century here…everything's evolved, but child-resistant enclosures haven't." - Rocky Batzel

    * "Snapslide, we consider it a new element on the periodic table of closures." - Chason Sordoni

    * "There's about 12 million people out there that only have one arm to use, and I'm like, whoa, that's crazy." - Rocky Batzel

    * "We've been very happy to add a thousand followers a week…it's been very encouraging." - Chason Sordoni

    * "Whatever I come up with has to be one-armed accessible." - Rocky Batzel

    Resources:

    * Snapslide Website

    * Snapslide on Facebook: Stay updated with the latest news and developments

    * Contact Snapslide team: [email protected]

    * IOPP Ameristar Award

    Explore the story of Snapslide and learn how this innovative closure could potentially change lives for the better. Don't miss out on the full episode detailing the impressive journey and vision of Rocky and Chason. Stay tuned for more groundbreaking insights on the People of Packaging Podcast.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • This episode is meant to take you onto the Burlington Island trash clean up. The fine people over at Spearhead Project Earth have been going onto this island every Thursday to clean up trash for 3 years and have removed over 15,000 lbs of it. Insane.

    I joined them during climate week in NYC and did my best to document the trip. I’ll be curious how Deciphr.ai gets the show notes done!

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    About the Guest(s):

    Adam Peek: Host of the podcast, Adam Peek is deeply involved in environmental conservation and sustainability. Through partnerships like those with Spearhead Global and Project Earth, he actively engages in activities to reduce environmental waste. Adam's work extends beyond podcasting; he connects with environmental projects and attends global events like Climate Week to spread awareness and foster collaborations.

    Patricia: Patricia is a passionate advocate for sustainability and a key member of Spearhead Project Earth. Her dedication to environmental clean-ups and educational initiatives highlights her commitment to reducing plastic pollution. She has collaborated closely with Adam and other volunteers, driving impactful projects like the Burlington Island cleanup.

    Jared: Also known as Captain Jared, he has been involved with Burlington Island for over a decade and has witnessed significant changes due to ongoing environmental efforts. His extensive experience with the island shows a deep connection and commitment to the cause.

    Dave Baboula: Former city council person and environmental advocate. Dave has been instrumental in spearheading large-scale cleanup projects, such as the removal of 97,000 pounds of metal from Burlington Island. His long-term commitment to environmental stewardship has significantly impacted local conservation efforts.

    David Afflebaum: A councilman in Yardley Borough, Pennsylvania, David is an advocate for community and environmental welfare. His involvement with Spearhead Project Earth and the successful creation of new recreational areas demonstrates his proactive approach to local governance and sustainability.

    Episode Summary:

    In this episode, host Adam Peek takes listeners on an in-depth journey to Burlington Island in the Delaware River, focusing on the intensive cleanup efforts led by Spearhead Project Earth. During Climate Week in New York City and New Jersey, Adam had the opportunity to join forces with the dedicated team behind this environmental initiative, contributing to the removal of a staggering 15,000 pounds of plastic waste from the uninhabited island. The episode captures a mix of on-site interviews, personal reflections, and informative discussions, providing listeners with a vivid sense of what it's like to be part of such a crucial environmental mission.

    Through his conversations with volunteers and key figures like Patricia, Jared, Dave Baboula, and David Afflebaum, Adam delves into the history of Burlington Island and the challenges posed by plastic waste pollution. The episode explores the evolution of the cleanup project, highlighting the transition from collecting waste to educating the community on sustainable practices. The narrative underscores the critical issue of plastic pollution, with a focus on the impact of lightweight plastics, recycling challenges, and innovative solutions like waste-to-energy conversion.

    Key Takeaways:

    * Active Environmental Efforts: Spearhead Project Earth's consistent cleanup of Burlington Island exemplifies hands-on conservation work that significantly reduces plastic pollution.

    * Educational Initiatives: The project goes beyond trash collection to educate volunteers and the community, fostering long-term sustainable practices.

    * Community Involvement: Local officials and volunteers play a crucial role in environmental stewardship, cleaning up waste and creating new recreational spaces.

    * Challenges of Plastic Waste: Lightweight plastics and dirty waste present significant recycling challenges, leading to innovative solutions like waste-to-energy.

    * Global Momentum: Initiatives and regulations from around the world, such as in Europe and Nigeria, highlight the growing global effort to combat plastic pollution.

    Notable Quotes:

    * "It's amazing to see how much less trash there is now at the end of the third season because this is where we all started." – Patricia

    * "What kind of difference do you want to make?" – Patricia

    * "There was a time when people were able to rent little cabins here for the summer. The sanitation and the garbage waste wasn’t properly maintained, and so there was an infestation of rodents." – Dave Baboula

    * "We need to educate people to make better choices." – Patricia

    * "We are currently stopping the flow of this trash to the ocean." – Adam Peek

    Resources:

    * Spearhead Project Earth: The organization behind the cleanup efforts on Burlington Island.

    * SmartSolve: Innovative solutions for sustainable packaging.

    * American Water Charitable Foundation: Funder of environmental grants supporting local conservation projects.

    * Local Governance in Yardley Borough, Pennsylvania: Impactful community projects led by councilman David Afflebaum.

    Listeners are encouraged to dive into this episode to gain a deeper understanding of the environmental efforts undertaken by Spearhead Project Earth and how individual actions contribute to larger sustainable changes. Stay tuned for more impactful episodes from this podcast, shedding light on crucial environmental issues and solutions.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • About the Guest(s):

    Taylor Foxman is a seasoned professional in the beverage and cannabis industries. Starting her career in public relations and communications, she worked with major companies like Jameson Irish Whiskey and Beyond Meat. Taylor holds a degree from Boston University and has since built a successful career connecting beverage startups with investors, partners, and media outlets. She currently runs The Industry Collective, an exclusive network providing support and guidance to over 80 CEOs globally, many from historically underrepresented groups. Taylor's unique approach combines her extensive network with a focus on creating meaningful connections and spreading positive news about her clients.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    In this episode, host Adam Peek sits down with Taylor Foxman, who has been pivotal in connecting many entrepreneurs to the "People of Packaging Podcast." Taylor shares her intriguing journey from working in public relations for alcohol brands to advising 80 CEOs of beverage and cannabis companies around the globe. They discuss Taylor's knack for connecting the dots between founders and stakeholders, her approach to fostering brand awareness, and the art of maintaining levity in the high-pressure world of consumer packaged goods (CPG).

    Taylor elaborates on her unique, unpublicized business model and how she manages to run a successful multimillion-dollar enterprise without traditional marketing techniques or a public-facing persona. The conversation sheds light on the complexities and challenges of the CPG industry and how Taylor's unwavering support and strategic connections have made significant impacts on the brands she supports. Touching on topics like executive visibility, fundraising strategies, and the vital role of consistent communication, Taylor emphasizes the importance of creating good news and fostering a positive atmosphere amidst industry challenges.

    Key Takeaways:

    * Strategic Connections: Taylor Foxman excels in connecting CEOs with the right stakeholders at the right time, facilitating growth and strategic partnerships.

    * Focus on Positivity: Emphasizing the importance of press releases and positive news, Taylor helps brands stay relevant and engaging without heavy expenses.

    * Personal Touch: Using humor and cultural references, such as SpongeBob and Leonardo DiCaprio GIFs, Taylor maintains a personal connection with clients, making the business process enjoyable.

    * Industry Challenges: The conversation highlights the significant challenges CEOs face in the CPG industry, accentuating the need for strategic support and consistent communication.

    * Organic Growth: Taylor's business thrives on referrals and personal connections, illustrating the power of word-of-mouth and organic reach in building a successful enterprise.

    Notable Quotes:

    * "I see myself as a global sheep herder… some people have called me the Dumbledore of this industry."

    * "First and foremost, forget about me and my reputation. I don't want to waste your time. I don't want to waste the founders' time."

    * "I believe in the importance of levity. I need to be like a hype man for these people."

    * "I sit in a really interesting spot where it's all come through referrals. I've never had to pitch myself."

    * "Even if I can't help, I can find someone who can. So, I back-ended a very big business by just listening."

    Resources:

    * Taylor Foxman: LinkedIn

    * The Industry Collective: Website

    * Adam Peek: LinkedIn

    Stay tuned for more enlightening conversations and insights from industry leaders on the "People of Packaging Podcast." Listen to the full episode for an in-depth look into Taylor Foxman's innovative approach to brand development and strategic connections.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • This is the replay from last Monday, but you can tune in right NOW and catch the live show

    Click this link and tap in to join the conversation on the paperization of packaging on LinkedIn.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • About the Guest(s):

    Steffen Haaga is a professional with extensive experience in the MIS (Management Information Systems) sector, specifically within the packaging industry. He currently holds a significant position at Cerm, a Belgium-based company known for its advanced MIS solutions tailored for labels, flexible packaging, and folding carton markets. Steffen's expertise lies in optimizing production processes, integrating systems, and leveraging technological advancements such as AI to improve efficiency.

    Esteban Garcia serves as the Business Development Manager for Cerm, covering North America and South America. With four years at Cerm, Esteban brings a unique perspective, having formerly been a user of the software. This dual experience allows him to understand the practical challenges and opportunities within the industry. Esteban focuses on helping clients navigate efficiency problems, improve profitability, and implement MIS solutions from Cerm effectively.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    Welcome to another fascinating episode of the People of Packaging Podcast! Hosted by Adam Peek, this session brings you live insights from Label Expo, with special guests Steffen Haaga and Esteban Garcia from Cerm. The conversation explores the innovative strides being made in the packaging industry's management systems, highlighting Cerm's role in transforming efficiency and productivity.

    During this lively discussion, Adam, Steffen, and Esteban delve into the cutting-edge MIS solutions offered by Cerm. Key topics include the introduction of AI-driven tools like automated scheduling and the Lumi chatbot, which promise to revolutionize how businesses handle production planning and customer support. They also discuss how Cerm's robust system scales with companies, aiding them in maintaining profitability despite challenges like labor shortages. The conversation is peppered with insights into the necessity of advanced data integration and the growing importance of business intelligence tools in today's market.

    Key Takeaways:

    * AI-driven Solutions: Cerm has launched innovative AI tools such as an automated scheduling assistant and the Lumi chatbot to improve workflow efficiency and user support.

    * Scalability of MIS: Cerm offers robust MIS solutions that cater to growing companies, ensuring they can scale without compromising on efficiency or profitability.

    * Integration and Partners: The importance of integrating with numerous industry partners like Esko, Hybrid, and ABG to streamline operations and reduce manual touchpoints.

    * Change Management: Implementing a new MIS system is challenging but feasible with proper planning and management, leading to significant long-term benefits.

    * Global Reach: Cerm’s capabilities extend across multiple languages, facilitating international operations and training.

    Notable Quotes:

    * Steffen Haaga: "We're really happy to have him on board, for sure."

    * Esteban Garcia: "Not only am I happy to be with Cerm, I was once a Cerm user, which makes it easier for me to be able to explain to my friends in the industry."

    * Steffen Haaga: "We launched two products here, one was our automated scheduling…another, our chatbot, Lumi…"

    * Esteban Garcia: "Once you do it, it's gonna be mind-blowing."

    * Steffen Haaga: "It's heavy work, but it's worth it."

    Resources:

    * Cerm website

    * LinkedIn: Esteban Garcia

    * LinkedIn: Steffen Haaga

    Tune in to the full episode for more insightful discussions on the latest in packaging industry technology and how it’s revolutionizing efficiency and profitability. Don't miss out on the valuable information, and stay connected for upcoming episodes of the People of Packaging Podcast!



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • About the Guest(s):

    Alex Bullock: Alex Bullock is the Business Development Manager for Omet in the United States. Currently living in Florida, Alex has been with the company for almost three years. He specializes in helping clients adopt and implement Omet’s innovative printing technologies, providing localized support and personalized consultations for various projects. Omet, an Italian company, is known for its highly customizable and flexible printing platforms that cater to numerous applications, from pressure-sensitive labels to folding cartons and flexible packaging.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    In this insightful episode, host Adam Peek sits down with Alex Bullock, Business Development Manager at Omet, during the Label Expo to delve into the advanced features and capabilities of Omet’s printing technologies. Broadcasting live from the Omet Innovation Center in Chicago, Adam and Alex provide a deep dive into the versatility, efficiency, and innovative designs that set Omet's machines apart in the world of printing and packaging.

    Adam highlights the ease of transitioning between different printing jobs on Omet's presses, emphasizing the recent demo they saw which showcased switching from prime pressure-sensitive labels to shrink sleeves within a short time. Alex elaborates on how Omet's patented vision system and other technological advancements contribute to reduced waste, increased productivity, and significant cost savings. They also touch on the value of Omet’s local US support and parts center, which offers a reassuring level of service and maintenance to North American clients.

    Key Takeaways:

    * Flexibility and Customization: Omet’s platforms offer exceptional flexibility, capable of efficiently managing a wide range of printing tasks from pressure-sensitive labels to shrink sleeves and even folding cartons.

    * Innovative Technology: The patented vision system and other advanced features ensure precise registration and tension control, facilitating quick changeovers and minimized waste.

    * Local Support: Omet boasts a strong US presence with a localized support center and spare parts facility in Chicago, providing timely and efficient service to their North American customers.

    * Sustainability and Efficiency: The company’s cutting-edge technology helps in reducing material waste and operating costs, aligning with modern sustainability goals.

    * Future-ready Solutions: Omet’s platforms are designed for scalability and future integrations, allowing customers to add new capabilities as their business needs evolve.

    Notable Quotes:

    * "We don't build every single line the same. We are very customizable thanks to our patented vision system." - Alex Bullock

    * "The advantage is, you know, less material, less waste." - Alex Bullock

    * "At the end of the day, productivity and getting material out to the customer’s final labels is all that matters." - Alex Bullock

    * "Omet is probably the most operator-friendly platform in the market." - Alex Bullock

    * "Our technicians are local in Chicago, you have direct flights, anywhere in the US." - Alex Bullock

    Resources:

    * Omet's Website: omet.com

    * Adam Peek's LinkedIn Profile: Adam Peek on LinkedIn

    * Label Expo: Label Expo

    * TLMI (Tag and Label Manufacturers Institute): TLMI

    Discover the transformative technologies that are reshaping the printing and packaging industry by tuning into this episode. Stay updated for more enlightening content and deep dives into the world of innovative solutions.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • About the Guest(s):

    Jan de Roeck is the Marketing Director for Industry Relations and Strategy at Esko. With numerous years of experience in the corporate marketing team, Jan specializes in public relations and serves as a storyteller for Esko. He is highly knowledgeable about the packaging and label industry, focusing particularly on the interaction between consumers and packaging. Jan's role encompasses the automation of pre-press operations, workflow improvements, and the integration of innovative technologies, including AI, to streamline processes for brand owners and converters alike.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    In this vibrant episode of the People of Packaging Podcast, host Adam Peek sits down with Jan de Roeck, the Marketing Director for Industry Relations and Strategy at Esko, live from Label Expo in Chicago. They delve into the importance of packaging and labels within the consumer journey and the steps Esko is taking to modernize and automate these processes. Jan shares insights on the integral role packaging plays in consumer experience and the need for efficiency to adapt to changing consumer behaviors.

    Expanding on Esko's contribution, Jan talks about the various tools and innovations developed by Esko to simplify the pre-press stage for converters. Highlighting the cultural shift towards more agile and automated solutions, he reveals some fascinating advancements including the use of AI to optimize label layouts, streamline color management, and even calculate carbon footprints. Esko is pioneering efforts to make the tedious steps in label and packaging manufacturing more efficient and consistent, ensuring better outcomes for both brands and consumers.

    Key Takeaways:

    * Role of Packaging in Consumer Experience: Packaging is not just a container but a crucial part of the consumer experience, influencing purchase decisions and brand loyalty.

    * Automation and Efficiency in Pre-Press: Esko focuses on removing inefficiencies in the pre-press stage, providing tools for better workflow automation, color management, and PDF editing specifically tailored for the label and packaging industry.

    * AI in Packaging: AI plays a significant role in improving efficiency and accuracy, with Esko developing AI-based tools like Phoenix for optimizing label layouts and new prototypes for reverse-engineering color profiles and calculating the carbon footprint.

    * Cross-Industry Integration: Esko's association with X-Rite and Pantone highlights the interconnected nature of the industry, aiming to maintain color consistency and quality from the brand owner to the final printed product.

    * Consumer Influence: The ever-changing consumer preferences demand shorter print runs and faster turnaround times, driving the need for innovative solutions to adapt quickly and efficiently.

    Notable Quotes:

    * "Packaging plays an instrumental role in this process, not only in the buying journey but also afterwards consuming the product and then getting rid of waste." - Jan de Roeck

    * "Our product is never the end product that comes off of a printing press. It is always what I would call a half product. It serves a bigger purpose." - Jan de Roeck

    * "We created a bit of an innovation lab setup where we can already show such prototypes to people that ask us the question, 'What are you doing with AI?'" - Jan de Roeck

    * "As human beings, no way you can handle all of these variables and then still do a good job at coming up with the most efficient one." - Jan de Roeck

    * "We suck at telling stories and we need to get better at it, because stories are a way to connect, and we gravitate towards really good stories." - Adam Peek

    Resources:

    * Esko Website

    * LinkedIn - Jan de Roeck

    * X-Rite

    * Pantone

    * Phoenix: AI-based tool for optimizing label layouts

    Intrigued by the conversation? Don’t miss out on the full episode to gain deeper insights into the evolving packaging industry and hear more compelling stories and innovative initiatives from the experts at Esko. Stay tuned for more enlightening episodes from the People of Packaging Podcast!



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • About the Guest(s):

    Steve Lynn: Steve Lynn is the Director of Labels and Packaging for Durst North America. Originally from Northern England, he has over 25 years of industry experience in inkjet technology. Having served in the Air Force and worked with various companies in the inkjet sector, Steve has been part of the Durst team for seven years. Over this period, he has notably focused on introducing and expanding innovative labeling and packaging solutions in the North American market.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    In this engaging episode, Adam Peek visits the Durst booth at a trade show to talk with Steve Lynn, Director of Labels and Packaging for Durst North America. The conversation delves into the evolution of digital inkjet printing technology, the rise of hybrid printing solutions, and the latest advancements that Durst is bringing to the market to help converters enhance their operations and product quality.

    Steve shares his extensive background in the inkjet industry and highlights Durst's impressive development of 1200 dpi printers and the strategic partnership with Omet to deliver superior hybrid printing technology. They explore the features of Durst's modern hybrid label press, including its versatile configurations and AI-driven quality control systems. Steve also underscores the company's initiatives to overcome common industry challenges, including the production of shrink sleeves and in-mold labels, emphasizing Durst's commitment to advancing the printing sector with innovative and customer-focused solutions.

    Key Takeaways:

    * Hybrid Printing Technology: Durst, in collaboration with Omet, has developed hybrid label presses that combine digital and flexo printing, offering high-speed, high-quality outputs.

    * AI Integration: The Hawk AI system uses artificial intelligence to monitor and correct printing defects in real-time, ensuring consistent quality and reducing reliance on operator skill.

    * Innovative Solutions: Durst's presses can handle a variety of materials, including pressure-sensitive labels, shrink sleeves, and in-mold labels, demonstrating their versatility in the market.

    * Performance Metrics: The Durst Analytics tool provides live data on press performance, helping users optimize operations and reduce waste.

    * Customer-Centric Approach: The focus on delivering solutions that meet converters' needs ultimately aims to help them produce superior quality products for their customers.

    Notable Quotes:

    * "If you can't beat them, join them." - Steve Lynn on his move to Durst

    * "How do you make these things as easy to run as possible?" - Steve Lynn on operational challenges

    * "We have a camera system that will keep them in super tight registration." - Steve Lynn on the precision of hybrid printing

    * "The Hawk AI feature will be inspecting print and making corrections to keep print quality in perfect condition at full speed." - Steve Lynn on AI integration

    * "We feel we've cracked shrink printing at 262 feet a minute." - Steve Lynn on Durst's capabilities

    Resources:

    * Durst North America: Website

    * Omet: Website

    Don't miss this insightful episode where cutting-edge technology meets practical applications in the packaging industry. Tune in to hear more about how innovations at Durst are making a significant impact on printing solutions and what might be coming next in this rapidly evolving field! Stay tuned for more enlightening content from our series.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • About the Guest(s):

    Mel Bishop III is the Global Market Manager and Vice President of Sales for North America at Actega. Mel has over 20 years of experience in the printing and labels industry, providing strategic oversight and guiding market development globally, including North America, EMEA, Asia Pacific, China, and Brazil. With a background rooted in Charlotte, North Carolina, Mel is focused on innovative and sustainable solutions in packaging, particularly in the realm of label inks and their role in recycling processes.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    About the Guest(s):

    Mel Bishop III is the Global Market Manager and Vice President of Sales for North America at Actega. Mel has over 20 years of experience in the printing and labels industry, providing strategic oversight and guiding market development globally, including North America, EMEA, Asia Pacific, China, and Brazil. With a background rooted in Charlotte, North Carolina, Mel is focused on innovative and sustainable solutions in packaging, particularly in the realm of label inks and their role in recycling processes.

    Episode Summary:

    In this insightful episode of the People of Packaging Podcast, host Adam Peek dives into the world of sustainable packaging with guest Mel Bishop III from Actega. Broadcasting live from Label Expo 2024, the discussion revolves around the global strategies for labels and the groundbreaking innovations Actega is pioneering in the field of sustainability.

    Throughout the episode, Adam and Mel explore the significance of UV primers in the recycling process and how Actega’s new wash-off UV primer can drastically reduce the negative impact of ink on plastic recycling. Mel provides an in-depth explanation of how this technology works and its importance in maintaining the value of recycled materials. With over two decades of experience in the industry, Mel also touches on the broader challenges and responsibilities of sustainability in packaging and the importance of low migration inks for food safety.

    Key Takeaways:

    * Innovative UV Primer Solutions: Actega’s new UV wash-off primer bond ink to the primer, ensuring they separate cleanly from plastic during recycling without contaminating the wash solution.

    * Sustainability Focus: Actega prioritizes sustainability from its parent company down to all divisions, striving to minimize the negative impact on recycling processes and maintain the circular economy.

    * Low Migration Inks: Mel highlights the significance of low migration UV inks in reducing potential contamination in food packaging, pushing the boundaries for safer, more sustainable solutions.

    * Global Strategy and Market Growth: Mel expands on Actega’s global strategy, addressing market needs across North America, EMEA, Asia Pacific, and beyond, with a focus on innovative labels.

    * Interdisciplinary Efforts: The episode underscores the collaboration between chemists and market strategists at Actega to drive forward-thinking, responsible packaging solutions.

    Notable Quotes:

    * "At the heart and soul of that is it's not sexy, like you said. It's like what we really do is sustainability." - Mel Bishop III

    * "Our goal is to minimize or impact the recycling in a negative way as best as possible." - Mel Bishop III

    * "We came up with a very unique solution. In sustainability at Altana and Actega, we actually have low migration in that because we think about that responsibility to people touching it." - Mel Bishop III

    * "We've got a great R and D team and it's minimizing that impact. We came up with a very unique solution." - Mel Bishop III

    * "From what we did, the raw material selection created what I think is the cleanest ink system for narrow web flexibles on the market." - Mel Bishop III

    Resources:

    * Actega - www.actega.com

    * Label Expo 2024 - Highlights and innovations discussed during the show.

    For more expert insights on sustainable packaging solutions and to hear directly from industry leaders like Mel Bishop III, tune into the full episode and stay tuned for more enlightening content from the People of Packaging Podcast.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • About the Guest(s):

    Anthony Memme: Anthony Memme is the Digital Print Manager at Atlantic Packaging, with a storied career spanning over three decades in the printing industry. Beginning his journey straight out of university, he's worked at notable organizations such as SGSco before joining Atlantic Packaging. Anthony holds a background in graphic communications and management from Ryerson University (currently Toronto Metropolitan University). His extensive experience in both digital and traditional printing methods allows him to offer deep insights into the evolving landscape of the packaging industry.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    Welcome to another insightful episode of the People of Packaging podcast, hosted by Adam Peek. In this episode, Adam sits down with Anthony Memme, the Digital Print Manager at Atlantic Packaging. Tune in as they delve deep into the transformative world of digital printing, especially its application in direct-to-corrugated technology. Anthony shares his wealth of experience gathered over 30 years in the printing industry—spanning from the traditional methods to the exciting advancements in digital printing.

    Throughout the conversation, Adam and Anthony explore the numerous benefits of digital printing over conventional methods, highlighting its agility, quality, and sustainability. With keywords like sustainability in packaging, corrugated digital print, and print quality improvements, the episode enriches listeners with practical insights on how brands and marketers can leverage digital printing technology for more efficient and sustainable operations. Anthony also shares intriguing stories about Atlantic Packaging's innovation journey, including their commitment to manufacturing quality paper products without cutting down a single tree since 1945. This episode is packed with actionable advice and fascinating examples that will be immensely valuable to anyone interested in the future of packaging and digital printing.

    Key Takeaways:

    * Versatile Printing Solutions: Digital printing allows for greater agility, enabling quicker changes to graphics and customization for brands, which is proving critical in a fast-paced market environment.

    * Quality Advancements: Technologies such as Durst's water-based ink print with digital primers have significantly improved print quality on both coated and uncoated corrugated boards.

    * Sustainability: Digital printing stands out for its minimal waste generation, lower chemical usage, and lack of need for extensive tooling, aligning with green objectives.

    * Future of Printing: The future of digital printing involves not just innovations in ink technology but also advancements in digital finishing and die-cutting processes.

    * Market Applications: The flexibility and quality of digital print make it particularly appealing for modern retail and marketing campaigns, enhancing customer engagement through vibrant, varied packaging.

    Notable Quotes:

    * "The digital print market, especially directly onto corrugated, has evolved much faster than I anticipated."

    * "One of the key advantages of digital printing is allowing customers to be agile and adaptable to market demands."

    * "We have yet to cut a single tree for our paper manufacturing since Atlantic Packaging's inception in 1945."

    * "The Durst SPC water-based printer achieved a level of quality that rivals traditional litho printing."

    * "In the world of sustainability, digital printing minimizes waste, setup time, and the use of harmful chemicals."

    Resources:

    * Anthony MMemmeemmi LinkedIn:

    * Atlantic Packaging: Visit Atlantic Packaging

    * Durst Printing Technology: Durst SPC Digital Printer

    We hope you enjoyed this informative episode! Stay tuned for more enlightening content as the People of Packaging podcast continues to explore the fascinating world of packaging technology and innovation.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • You can go get the Google Plastic Free Packaging guide for free!

    Connect with Miguel on LinkedIn!

    About the Guest(s):

    Miguel Arevalo is a distinguished member of Google's packaging team. With extensive expertise in sustainable packaging solutions, Miguel has significantly contributed to Google's transition to plastic-free packaging. His role involves collaborating with various partners and leveraging innovative materials to create environmentally friendly packaging solutions. He has been a pivotal figure in Google's efforts to share their sustainable practices through comprehensive guides and open-source collaborations.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    In this insightful episode, the hosts Evelio Mattos, Adam Peek, and Cory Connors dive into the innovative world of sustainable packaging with special guest Miguel Arevalo from Google. The conversation unfolds around Google’s transition to plastic-free packaging, highlighting the efforts, challenges, and triumphs experienced along the journey. Listeners will get an inside look at how one of the world's leading tech companies leverages sustainability to impact not just their products but the industry as a whole.

    The episode begins with the hosts discussing recent trends and exciting news in the packaging industry, setting the stage for Miguel Arevalo to introduce Google's groundbreaking plastic-free packaging initiative. Keywords like "sustainable packaging", "Google packaging", and "plastic-free" are intricately woven throughout, painting a vivid picture of the meticulous processes and innovative strategies employed by Google's packaging team. From selecting the right materials to ensuring recyclability and collaborating with advanced mills, the episode offers a deep dive into the meticulous attention to detail and forward-thinking that defines Google's approach to sustainability.

    Miguel shares valuable insights around the various technical and logistical issues tackled throughout the project. He delves into the specifics of material selection, advancements in UV varnishes, and the backward compatibility with existing recycling technologies. The narrative is bolstered by examples, including partnerships and contributions from industry giants like Veritif and Shandong Kylie, offering listeners a comprehensive guide on achieving similar sustainable packaging feats. This episode is a treasure trove of knowledge, especially for brands keen to adopt and adapt sustainable practices within their own packaging systems.

    Key Takeaways:

    * Google's Plastic-Free Transition: Learn about Google's comprehensive approach to eliminating plastic from its packaging, focusing on sustainability and innovation.

    * Material Selection and Innovation: Discover the meticulous process behind choosing the right materials and collaborating with advanced mills like Veritif and Shandong Kylie.

    * Sustainable Partnership and Collaboration: Understand the importance of partnerships in the journey towards sustainable packaging solutions.

    * End-of-Life Considerations: Gain insights into how Google ensures that its packaging is easily recyclable and environmentally friendly at the end of its lifecycle.

    * Technical Advancements in UV Coatings: Explore the advancements and ongoing research in UV coatings that make them a viable and sustainable option for packaging.

    Notable Quotes:

    * "At the end, convenience is key. It's very hard to try to change the behavior. And consumers will not be able to distinguish if this is a plastic or if this is a paper." – Miguel Arevalo

    * "We aim for progress, not perfection, in a way. So we wanted to make sure that we're taking the right steps toward a much better solution." – Miguel Arevalo

    * "This is a complete departure because there it's texture. You can see the recycled fibers in there." – Adam Peek

    * "Our main goal was if they have everything that they can get from the box, you can put it in the recycle bin and make sure it can become something else in the future." – Miguel Arevalo

    * "Let's make it evidently something that you can see and say, yes, this is something that should go in the paper recycle bin." – Miguel Arevalo

    Resources:

    * Google Blog: Google's Plastic-Free Packaging Guide is available for download, along with an informative video detailing their sustainable packaging journey.

    * Western Michigan University: For those interested in the technical aspects of recyclable and repulpable coatings, check out the resources at WMU's recycling testing center.

    Stay tuned and listen to the full episode to dive deeper into the future of packaging sustainability with insights from Google's innovative journey. For more exciting and informative episodes, make sure to subscribe to our podcast.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Hear all about what the team at US Plastics Pact is doing and check out their Roadmap 2.0

    Thanks to CEO Jonathan Quinn for joining the Packaging Today show! Follow him on LinkedIn

    About the Guest(s):

    Jonathan QuinnJonathan Quinn serves as the Chief Executive Officer of the US Plastics Pact. With a rich background in flexible packaging, Jonathan has consistently demonstrated his commitment to advancing a circular economy for plastics. He spearheads initiatives aimed at fostering collaboration across the value chain to enable sustainable and impactful solutions in the plastic industry.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    In this engaging and information-packed episode of Packaging Today, hosts Evelio Mattos, Adam Peek, and Cory Connors sit down with Jonathan Quinn, the CEO of the US Plastics Pact, to delve into the complex and pressing issues surrounding plastic recycling and sustainability. As industries worldwide grapple with creating a circular economy, Jonathan sheds light on his organization's goals, challenges, and the integral role of consumer participation in achieving these targets.

    The conversation spans a broad spectrum of topics, from innovative strategies to increase recycling rates to the intricate balance between cost-effectiveness and sustainability. Discussing the US Plastics Pact's roadmap, Jonathan explains the importance of transparency, collaboration, and continuous improvement in the battle to enhance recycling infrastructure and reduce plastic waste. Key issues such as the role of big oil in funding recycling initiatives, the feasibility of compostable plastics, the urgency of achieving 2025 targets, and the shifting landscape towards sustainable packaging are thoroughly examined.

    Key Takeaways:

    * Collaboration is Key: The US Plastics Pact brings together all elements of the value chain, including plastic producers, packaging companies, brand owners, and municipal solid waste managers, to enable a circular economy.

    * Transparency and Accountability: Annual reporting and public acknowledgment of progress (or lack thereof) are critical to building trust and driving improvements towards sustainability goals.

    * Focus on Consumer Education: Consumer understanding and participation are crucial in navigating the complexities of plastic recycling and achieving broader environmental targets.

    * Financial Investment is Necessary: Real progress requires significant financial investments from all stakeholders, including potential contributions from big oil companies.

    * Adaptation and Realistic Goals: While ambitious targets like 2025 set a framework, continuous and transparent progress toward long-term milestones like 2030 is essential for sustainable impact.

    Notable Quotes:

    * "At the end of the day, we're nothing without each other. We're all in this together." - Jonathan Quinn

    * "Progress is the key to it all… and accelerated progress." - Jonathan Quinn

    * "The pact is going to be an organization based on science, fact, and actions, not words." - Jonathan Quinn

    * "It's not just about enabling products to be recyclable; they actually have to be recycled." - Jonathan Quinn

    * "We need to show improvement and make clear, transparent progress towards the ultimate goal of a plastic circular economy." - Jonathan Quinn

    Resources:

    * US Plastics Pact Website:

    https://usplasticspact.org

    * - For more information and how to become an activator.

    * Jonathan Quinn on LinkedIn: Jonathan Quinn

    Stay tuned and listen to the full episode to gain deeper insights from the experts and keep abreast of the latest trends and challenges in sustainable packaging. Remember to follow the show for more enlightening discussions on packaging today.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • About the Guest(s):**Adam Millman and Danny Neeson** are the co-founders of De Nada Tequila, a pioneering brand in the spirits industry, particularly known for being the first to package tequila in aluminum containers. Both Adam and Danny hail from the New York City area and met at Tulane University. Their entrepreneurial journey began with a sustainable clothing line called "Pine Outfitters." They are passionate about creating high-quality, sustainable products and have deep roots in sustainability-focused business practices.

    Check them out at DeNadaTequila.com

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary: In this engaging episode, Adam Peek interviews Adam Millman and Danny Neeson, co-founders of De Nada Tequila, to dive deep into their journey from college entrepreneurs to pioneering the first aluminum-packaged tequila brand. The conversation starts with their backgrounds and how they met at Tulane University, where their mutual interest in sustainability and business ideas took root. They discuss their first business venture, Pine Outfitters, which utilized recycled materials for clothing, setting the stage for their future endeavors in sustainable product development. The episode delves into the intricacies of developing De Nada Tequila, highlighting the challenges and innovations that came with sourcing high-quality, additive-free tequila and packaging it in an environmentally conscious way. Adam and Danny elaborate on their choice of aluminum packaging, emphasizing its sustainability benefits such as lower carbon emissions, lightweight nature, and ease of recycling. This focus aligns with their brand ethos of promoting sustainability and quality. The engaging conversation also touches on the benefits of aluminum in lifestyle scenarios, such as poolside enjoyment and its protective properties for the product.

    Key Takeaways: -

    Sustainable Entrepreneurship**: Adam and Danny's journey from a sustainable clothing line to creating an eco-friendly tequila brand. -

    Innovative Packaging**: The decision to use aluminum packaging for tequila, highlighting its sustainability and practical benefits. -

    Additive-Free Tequila**: The importance of crafting tequila without additives and the processes involved in maintaining quality. -

    Market Impact**: How De Nada Tequila's unique packaging and sustainable practices are influencing the spirits industry. -

    Future Plans**: Insights into De Nada Tequila’s distribution plans and aspirations for wider market presence. ### Notable Quotes: 1. "We felt there was no tequila in the market that stood for craftsmanship and sustainability and our ethos as well." - Danny Neeson 2. "Aluminum is infinitely recyclable... It also lowers emissions considerably when you think about the entire value chain." - Adam Millman 3. "Sip in the right direction. We want to make as many improvements as possible to move our brands and the industry in the right path." - Adam Millman 4. "It took a few years in the market and developing De Nada to kind of get a sense of where we were at... and what our brand ethos stood for." - Danny Neeson 5. "We believe we want our bottles to be enjoyed in the areas in nature that people enjoy them in." - Adam Millman



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    About the Guest(s):

    Brian Davis is a seasoned packaging engineer with over 20 years of experience in the industry. A Michigan State University alum, Brian specializes in foam packaging and has recently transitioned his expertise to the aerospace sector, designing packaging for aerospace components. Originally from Detroit, Michigan, Brian now resides in Orlando, Florida, where he continues to contribute to innovative packaging solutions.

    Episode Summary:

    In this engaging episode of Packaging Today, hosts Adam Peek, Evelio Mattos, and Cory Connors are joined by packaging engineer Brian Davis. The conversation kicks off with light-hearted banter about their YouTube channel and humorous anecdotes about sustaining a podcast amid various restrictions. They then delve into significant discussions on foam packaging, sustainable packaging alternatives, and the real-world challenges companies face in achieving their sustainability goals.

    The episode offers invaluable insights into the packaging industry's efforts to move away from polystyrene towards more sustainable materials like molded pulp and mycelium-based alternatives. Brian shares his expertise on the intricacies of foam packaging and highlights the complexities of implementing reusable plastics as a more sustainable option. The hosts also discuss industry trends, including the National Restaurant Association's focus on sustainable packaging, and touch upon major brands like Mars and Unilever struggling to meet their 2025 sustainability targets.

    Key Takeaways:

    * Sustainable Packaging Trends: The episode covers the National Restaurant Association's recent focus on sustainable packaging, especially the transition away from polystyrene.

    * Challenges in Achieving Sustainability Goals: Discussion on major brands like Mars and Unilever acknowledging their struggles to meet 2025 sustainability packaging targets.

    * Foam vs. Alternative Materials: Brian Davis provides a detailed comparison between expanded polystyrene (EPS) and more sustainable alternatives such as molded pulp and plastic crates.

    * Reusability and Market Adoption: Insights into the challenges and benefits of moving from single-use wooden crates to reusable plastic crates in different regions of the USA.

    * Composting Challenges: An in-depth look at the practical difficulties of compostable packaging, including the requirements for high-temperature commercial composting facilities.

    Notable Quotes:

    * Brian Davis: "You can't recycle expanded polystyrene in a regular recycle stream; it has to be recycled by the manufacturer."

    * Adam Peek: "The answer is not always moving away from plastic to a paper-based alternative. That's not always the right answer."

    * Cory Connors: "These EPR laws are going to force restaurants to stop using styrofoam or polystyrene if you're technical, for to-go containers."

    * Evelio Mattos: "When it comes to targets, what's real? What do you think is realistic? And do you have any clients that are going through this?"

    * Brian Davis: "The logistics of getting it from the supplier to the warehouse takes time and less people are willing to make that leap. It's hard to get some traction going initially."

    Resources:

    * Brian Davis on LinkedIn - Connect with Brian for insights and expertise on packaging engineering.

    * National Restaurant Association - Explore the latest trends in sustainable packaging in the restaurant industry.

    * Michigan State University - Learn more about their packaging engineering program.

    * EPS Industry Alliance - Information on the recyclability and benefits of expanded polystyrene.

    * Compost Manufacturing Alliance - Learn about field testing programs for compostable materials.

    Stay tuned to Packaging Today for more enlightening discussions on the latest in packaging innovations and sustainability trends. Don't forget to subscribe and join us for our next episode!



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • I guess the intro was too steamy for the Google machines to handle…

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    About the Guest(s):

    Evelio Mattos

    Evelio Mattos is a renowned figure in the packaging design industry, serving as the host of the Packaging Unboxd podcast. With a rich background in packaging innovation and sustainable design, Evelio has earned recognition for his deep insights and forward-thinking approaches to modern packaging challenges.

    Adam Peek

    Adam Peek is a dynamic professional in the packaging sector, widely celebrated for his engaging content on sustainable packaging practices. Known for his "Pack Maters" series, Adam brings a wealth of knowledge and experience from his tenure in the industry, constantly pushing the envelope in packaging solutions.

    Cory Connors

    Cory Connors is a sustainable packaging expert and the host of the Sustainable Packaging with Cory Connors podcast. With extensive experience in eco-friendly packaging design and circular economy principles, Cory is dedicated to promoting sustainable practices across the packaging industry.

    Episode Summary:

    In this engaging episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors delve into the nuances of the packaging world, from innovative trends to sustainability challenges. Going off the beaten track, the trio humorously discusses watching intros, social media habits, and the nostalgia of sporting greats like Bo Jackson.

    Throughout the episode, the conversation navigates through the intricacies of packaging innovation, emphasizing the latest in CPG trends like the Oreo and Coca-Cola collaboration, and the potential benefits and pitfalls of paper-based packaging. The discussion also touches on inventive uses of starch-based packaging materials, such as turning packaging peanuts into adhesives, contrasting current recycling practices with forward-thinking circular solutions. This episode is a treasure trove of insights for packaging enthusiasts, brands, and sustainability advocates.

    Key Takeaways:

    * Innovation in CPG: The ongoing trend of collaborations between big brands like Oreo and Coca-Cola demonstrates the necessity for continuous product innovation in a saturated market.

    * Sustainable Packaging Solutions: Transitioning to paper-based packaging holds potential but also poses challenges in maintaining product quality and managing costs.

    * Consumer Behavior Insight: The conversation highlights how consumer behavior, such as not using dissolvable or compostable products as intended, impacts the success of sustainable packaging.

    * Industrial Recycling Processes: The importance of developing industrial recycling systems to handle materials like starch-based peanuts rather than relying solely on consumer-led recycling initiatives.

    * Engaging Marketing Strategies: Clever marketing campaigns and innovative product releases continue to play a significant role in brand engagement and growth.

    Notable Quotes:

    * Evelio Mattos: "There's nothing better than Oreos with ice-cold Coke."

    * Adam Peek: "The CPG world is hard, and growth is really only happening through product innovation."

    * Cory Connors: "Let's hope it's in sustainable packaging."

    * Adam Peek: "We do offer a perspective, but at the end of the day, they're going to make things that are good, and then they're also going to make crystal Pepsi."

    * Cory Connors: "Educating the consumer is key in making sustainable packaging initiatives successful."

    Resources:

    * Oreo & Coca-Cola Collaboration: Link

    * Sustainable Packaging with Cory Connors Podcast: Link

    * Packaging Unboxd Podcast: Link

    * Smart Solve: Link

    * Dude Wipes Product Info: Link

    * US Plastics Pact: Link

    Stay tuned for more insightful discussions and cutting-edge packaging innovations in the next episode of "Packaging Today." Don't forget to subscribe and reach out with your thoughts on sustainable packaging practices!



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • Make sure you check out the latest sustainability report from Ranpak HERE!

    About the Guest(s):

    David Murgio is the Senior Vice President and Chief Sustainability Officer at Ranpak, a company specializing in sustainable packaging solutions. He has a background in corporate law with extensive experience in corporate governance and problem-solving. David transitioned from practicing law to focusing on operations within investment firms before joining Ranpak about six years ago. His role combines his analytical skills and passion for sustainability, allowing him to oversee sustainability initiatives and collaborate across various departments and clients to drive ecological goals forward.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright eBook - How to define sustainable packaging strategies!

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    In this riveting episode of the People of Packaging podcast, host Adam Peek welcomes David Murgio, Senior Vice President and Chief Sustainability Officer at Ranpak, to discuss the critical role of sustainability in the packaging industry. Bringing a unique perspective from his legal and corporate background, David sheds light on Ranpak’s initiatives and the broader implications of environmental stewardship in packaging.

    Covering topics such as the importance of product protection, the advantages of paper-based packaging, and the ongoing trend of increasing e-commerce, David's insights reflect the innovative strides Ranpak is making toward more sustainable solutions. Listeners will gain a deeper understanding of how simple packaging changes can markedly reduce environmental footprints without disrupting consumer habits or business operations. This episode is a must-listen for anyone interested in sustainable practices and the future of packaging.

    Key Takeaways:

    * Importance of Product Protection: Sustainability includes ensuring items are protected during shipping to avoid waste from damaged goods.

    * Paper-Based Packaging Benefits: Ranpak focuses on using 100% paper-based packaging, which is renewable, biodegradable, and easily recyclable, making it a more sustainable option than many plastics.

    * End-of-Life Impact: Paper packaging solutions offer significant benefits over plastics in terms of ease of recycling and environmental impact at the end of their lifecycle.

    * E-commerce and Packaging: The rise in e-commerce increases the need for effective and sustainable packaging solutions that can reduce the plastic footprint.

    * Sustainability Strategies: Companies can quickly implement paper-based packaging solutions to enhance sustainability without major changes to their products or consumer experiences.

    Notable Quotes:

    * "I'm actually a lawyer... It helps in a couple of different ways. First of all, so I was a corporate lawyer, which meant that I worked on these large, sprawling projects that had multiple different facets."

    * "At Rampack, our focus and our product is so focused on sustainability. I get to lean forward and talk to customers and clients and people like you, Adam."

    * "Our business at its core is about pushing the sustainability ball up the hill."

    * "If a packaging system or a packaging configuration doesn't protect the product that you're shipping, it's useless."

    * "It's just always feels to me that as a society, it's kind of crazy to use a substrate that's going to last hundreds of decades to fulfill an application that has a useful life of a day or two."

    Resources:

    * Specright: Specright

    * Treyac Compass: Learn more at Trayak

    For more insightful discussions on packaging sustainability and innovative practices, listen to the full episode and stay tuned for more enlightening content from the People of Packaging podcast.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • About the Guest(s):

    Sadie Bowler is an enterprising student and co-founder of Sadie B Personal Care, a brand that captures her passion for beauty and personal care, channeled through her experience with hair styling from a young age. With a deep understanding of the beauty industry and its impact on young women, she and her sister Abby Bowler have created a product line tailored to Gen Z girls, focusing on empowering and uplifting messages rather than "fix me" narratives. Sadie is an embodiment of the modern young entrepreneur, balancing her education at the University of Utah with the rigors of running a successful consumer packaged goods company.

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright Unpacked Webinar

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    In this engaging episode, Adam Peek uncovers the inspiring story behind the launch of Sadie B Personal Care. Sadie Bowler, the brand's co-founder, shares her journey from being an eleven-year-old hairstylist to establishing a personal care brand dedicated to sustainable packaging and positive messaging for Gen Z girls. The discussion delves into the foundation of Sadie B, the significance of responsible entrepreneurship, and the sisters' recent milestone of breaking into Target stores.

    Sadie Bowler discusses the unique approach of creating product lines catering to different lifestyles of young women – the go-getter, adventurer, athlete, and creator. These products, while underscored by salon-quality formulations, reject harmful beauty standards and promote a message of self-acceptance and empowerment. Another focal point of the conversation centers around sustainable practices in packaging, reflecting the brand's commitment to environmental responsibility and aligning with the expectations of conscientious consumers.

    Key Takeaways:

    * Sadie B Personal Care was founded to fill a market gap with positive and empowering messaging for young women in the beauty and personal care industry.

    * The brand offers salon-quality products segmented into four lifestyle-oriented lines that cater to the diverse routines of Gen Z girls.

    * Sadie B has made sustainability a core aspect of its brand identity, using recycled plastics for packaging and aiming for B Corp certification.

    * Their success story includes being lifted up by the entrepreneurial community of Utah and mentors like Davis Smith, culminating in securing a spot at over 500 Target stores nationwide.

    * The brand aims to change the landscape of personal care in girls' bathrooms to a more uplifting and supportive environment.

    Notable Quotes:

    * "And so we combined our passions and started Sadie B personal care." – Sadie Bowler

    * "Target awarded us business in July of 2023. And we just launched, have been on shelves for about five weeks in over 500 stores nationwide." – Sadie Bowler

    * "And I felt like it was began to take a toll on my mental health." – Sadie Bowler (On messages from the beauty industry)

    * "It's like no wonder these brands aren't speaking to our needs and to what we care about." – Sadie Bowler

    * "You know, we expect them of our, the brands that we use. And so we wanted to make a brand that met our standards." – Sadie Bowler (On clean ingredients and sustainable packaging)

    Resources:

    * Sadie B Personal Care website: Sadie B Co

    * Purchase Sadie B products at Target or target.com

    * Connect with the host Adam Peek and learn more about packaging through his book "Packaging Peaks" and by following the packaging shows "Sustainable Packaging with Corey Connors" and "Packaging Unboxed" with Avi Mato.

    We invite you to listen to the full episode for a more in-depth understanding of Sadie Bowler's entrepreneurial story, Sadie B's commitment to sustainability, and how the brand is challenging the status quo in beauty and personal care. Stay tuned for more enlightening content that unfolds the stories behind the people shaping the packaging industry.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
  • About the Guest(s):

    Adam Peek is a renowned expert in the packaging industry, known for his engaging discussions on the People of Packaging podcast. He works at Meyers Printing as a Senior Vice President and is passionate about sustainability and innovation in packaging.

    Cory Connors is the host of the Sustainable Packaging podcast and an influential figure in the packaging sector, widely respected for his expertise in sustainable packaging solutions. He is dedicated to promoting eco-friendly practices within the packaging industry.

    Evelio Mattos (although not present in this episode) is a key member of the Packaging Today team. He is known for his dynamic approach and insightful commentary on the packaging unboxed Youtube channel, a masterclass series focused on packaging design and sustainability!

    About the Sponsors:

    Specright has some amazing things happening! Please check them out below and help support the podcast!

    * Specright Unpacked Webinar

    * Gartner Report

    * Packaging Pros eBook

    * Home Page

    * Book a demo with Specright

    Meyers has some incredible sustainable packaging options!

    * Get the 2023 Sustainability Report

    * Meyers Packaging EPR eBook - it is FREE!!

    Get the dopest Packaging shirts at www.packagingfashion.com

    Book a demo with Trayak (LCA’s on demand!)

    SmartSolve has water soluble label and paper materials. Learn more!

    The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

    Episode Summary:

    Dive into another exciting episode of "Packaging Today" with hosts Adam Peek and Cory Connors, as they navigate the bustling world of the packaging industry. This episode, marked by the absence of co-host Avelio Matos, delves into the significance of trade shows and how companies can maximize their presence. Expect a mix of humor, personal anecdotes, and professional insights that keep the conversation engaging and informative.

    Adam and Cory emphasize the importance of presence—both in person at trade shows and online via social media. They share strategies for effectively engaging with attendees, how the power of social media amplifies physical presence, and why planning events outside of trade shows can significantly benefit businesses. The hosts also reflect on the need for a strategic approach to exhibiting and how leveraging partnerships can create significant exposure. Listeners get a well-rounded understanding of not just participating in, but excelling at industry events like PacExpo and London Packaging Week.

    Key Takeaways:

    * Maximize Trade Show Presence: Going beyond just exhibiting by promoting your booth through social media and hosting side events.

    * Digital and Physical Presence: The synergy between social media and in-person engagement can greatly amplify brand visibility.

    * Importance of Planning: Success at trade shows often lies in detailed preparation and creating attractional reasons for attendees to visit your booth.

    * Value of Partnerships: Collaborating with influencers or industry insiders can significantly boost your reach.

    * Personal Connection: Trade shows are prime opportunities to strengthen personal relationships and foster new ones.

    Notable Quotes:

    * Adam Peek: "You can’t just be on social media and expect for great things to happen. Not in our industry."

    * Cory Connors: "The value comes when you can create new, real relationships in person."

    * Adam Peek: "There's no shame in partnering with people like us to help drive attention and traffic to your booth."

    * Cory Connors: "Preparation and communication are key to a successful trade show."

    * Adam Peek: "The connection between digital and social and in-person can be really powerful."

    Resources:

    * Adam Peek on LinkedIn

    * Cory Connors on LinkedIn

    * Sustainable Packaging Podcast

    * People of Packaging Podcast

    * PacExpo - Noted as a major trade show.

    * London Packaging Week - Another significant event mentioned.

    * Spec Right - Referenced as a great example of effective trade show presence.

    Stay tuned for more insights and tips from "Packaging Today" as our hosts return with Avelio Matos. Don't miss the full episode to learn how you can excel at your next trade show appearance and make the most out of your packaging industry events!



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe