Episodes
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Β· Scale when it's working
Β· Learn how to hire and make "smart investments" into people
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https://optimizetoconvert.com/
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https://optimizetoconvert.com/
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https://optimizetoconvert.com/
Β· Expanding your 'menu'
Β· Focus on the relationships and the long term
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https://optimizetoconvert.com/
Β· How we prepare ahead of time for periods of scale
Β· The 3 best ways we've found for cashflow boosting
Β· What to avoid
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https://optimizetoconvert.com/
Β· Exactly how we approach hiring
Β· What characteristics make the best people
Β· What to avoid
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Β· One of the best shows this year
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Β· Preparing on Sunday evening is helpful for the upcoming week
Β· Consolidate a weekly goal target list each Monday
Β· LeadsCon was a very good show this year (very glad we went to Chicago)
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Β· The largest periods of growth have usually been the largest periods of "risk"
Β· Here are a few tips in this podcast on how to avoid getting "no paid" by advertisers
Β· Calculate everything strategically
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Β· Upcoming trade shows this year - Let's meet at LeadsCon Chicago
Β· How to work a trade show
Β· Strategy - "other affiliates" business cards
Β· Does anyone else recommend a good November/ December trade show this year?
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Β· Leverage other people's time and other people's money (OPT / OPM)
Β· Get clients to pay faster
Β· Work as if anything could fall apart (at anytime)
Β· Way overshoot - It's better to overshot then risk failure
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Β· You must be challenged on a daily (or at least weekly basis)
Β· Get around people that challenge you
Β· Do whatever it takes to surround yourself with higher income earners
Β· Build up your team (Always be looking to improve your team)
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Structuring a media buying team
Β· Pressure and stress in your business could be a good thing for a Breakthrough (our Coronavirus crash story)
Β· Hire only the best
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Β· True Full-time Team Members are important
Β· Don't build a "freelance" only team
Β· Hire the most important roles first - that free up a lot of your low level time
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Β· Write a goal down and set the bar 30% - 80% higher then your comfort zone
Β· Don't chase unrealistic dreams, in unrealistic time frames
Β· Set the next goal the second the first goal is achieved
Β· Rinse and repeat this process
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