Episódios
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In this episode of HVAC Hustle, Tim Brown sits down with Dan Antonelli, founder of KickCharge Creative and the brains behind some of the most iconic brands in the home service industry. They dive deep into the branding moves that separate $1M companies from $10M+ powerhouses.
Discover:
• Why most HVAC company names suck—and how to fix yours
• The biggest branding mistakes home service owners still make
• How to own your market with color psychology, naming, and truck wraps
• The true ROI of great branding (including recruiting and exit value)If you’re serious about building a memorable home service brand that customers and employees rave about—this is a masterclass you don’t want to miss.
📈 Want to grow your HVAC business?
🔥 Hit like, comment with your favorite insight, and subscribe for more. -
Are you a tradesperson or contractor looking to generate leads with YouTube? In this episode of the HVAC Hustle Podcast, Tim Brown sits down with plumbing YouTube legend Roger Wakefield to break down exactly how he used YouTube to grow the largest plumbing channel in the world—bringing in high-quality leads, closing $100K+ jobs, and building a brand that’s taken him all the way to Dr. Phil and NewsNation.
Roger shares the real story behind going all-in on YouTube at age 54, how being authentic on camera built trust, and what contractors need to include in every lead-gen video. If you’re in HVAC, plumbing, or any home service industry, this is the blueprint.
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Are you a home service business owner looking to break through your revenue ceiling and actually boost profitability? In this episode of The HVAC Hustle Podcast, host Tim Brown is joined by Josh Nelson — founder of the Seven Figure Agency and a leader in the home service mastermind space.
We dive deep into why masterminds are the secret weapon of fast-growing HVAC, plumbing, and electrical companies. Josh shares hard-earned lessons, real client examples, and why peer groups can shortcut years of trial and error. Discover how proximity to high performers, accountability, and strategic focus can transform your business trajectory.
🔧 Learn why “revenue is vanity, profit is sanity”
📈 Hear how one agency grew from $2K to $280K/month
💡 Uncover the power of curated communities and peer learning
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In this episode of The HVAC Hustle Podcast, we sit down with Mike Prencavage of The Family Plumber, a second-generation plumbing business that’s turning community influence into business growth.
Mike reveals how relationships with city officials, local salons, and even competitors have helped him build a referral powerhouse. He breaks down the underrated power of hyperlocal influencers, how to network without selling, and why humility and helpfulness win long-term.
Whether you’re an HVAC tech, roofer, plumber, or electrician, this episode will show you how to turn relationships into revenue.
✅ Learn the secrets of becoming locally famous
✅ Unlock community-based influencer marketing
✅ Get real-life strategies that drive referrals and loyalty -
In this episode, Tim Brown sits down with Stephanie Postell of Anchor Heating & Air to talk next-level community marketing for home service businesses. Stephanie shares how authentic involvement, not just sponsorship, drives real local brand recognition. From setting up tents at local festivals to giving back with heartfelt initiatives like teacher appreciation cakes and Make-A-Wish fundraisers — this conversation reveals how to build brand loyalty that converts.
If you're in the trades and want to grow your local influence, drive more leads, and build a purpose-driven brand, this one’s for you.
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If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.
Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad’s skepticism led to a revolutionary ROI dashboard.
From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down on what’s working. Whether you're a contractor or a marketing agency, this is the data clarity you’ve been craving.
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Want to build a locally famous home service brand? I was joined by Jenn McKee of Key Heart Media to talk social media hacks that actually work for contractors in 2024. From how often you should post to which platforms drive real business (hint: it’s not just Facebook), they unpack what truly builds visibility and trust in your local market.
📌 Whether you're a plumber, roofer, HVAC tech, or marketing pro—this episode delivers high-impact tips on staying top of mind and balancing views with leads.
👀 Watch for smart takes on: – Going live to boost algorithm love
– Using personal branding to win locally
– The power of video (even unpolished)
– Series content and "what could go wrong" lives
– Why consistency - virality for long-term ROI -
On this episode of the HVAC Hustle Podcast, we’re joined by Texas from Medley to talk about how HVAC contractors can turn bad reviews into better businesses. With 2300+ five-star Google reviews, Texas breaks down the mindset behind responding to criticism, embracing transparency, and listening to your customers—especially when it’s uncomfortable.
We dig into when to stand your ground, how to fix issues in real-time, and why owning your mistakes publicly can actually grow your brand.
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YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/I sit down with Joe Crisara from Service MVP to break down the exact words and strategies that help home service pros close more deals. We cover:
✅ “What should we do?” – A simple phrase that boosts close rates
✅ Friction creates traction – Why a little tension actually helps customers commit
✅ Marketing & sales alignment – Making sure your ads match what your team actually saysJoe has trained some of the top closers in the industry, and his methods work. If you're in HVAC, plumbing, or home services, you don’t want to miss this one.
📖 Get Joe’s book for free: book.servicemvp.com
🎓 Learn more from Joe: servicemvp.com
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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Gene Slade is no stranger to controversy—he responds to the internet memes about him, addresses his haters head-on, and reveals why he's one of the most polarizing figures in the HVAC industry. But is he a villain or a genius? 🤔 Watch as he shares his unfiltered thoughts on success, the trade industry, and why he thrives on being hated. Don’t miss this raw and unfiltered conversation!
0:00 - Intro / Gene's Back Story
2:45 - Gene on Social Media Haters
8:56 - Gene's HOT Takes
14:15 - Is Gene Controversial for Engagement?
16:30 - Hate in FaceBook Groups
23:37 - Gene Talks on Thomas Pears
25:35 - What Gene Says to the Haters
27:20 - LIVE Reacting to Gene Memes
30:20 - Are Your Sales Strategies Ethical?
33:25 - How Others View You vs You View Yourself
38:19 - Is Gene Slade a Villain or Genius? -
Price Transparency is key. If you don't show it, you're losing customers. Marcus Sheridan explains why in this episode.
Learn more about Marcus Sheridan at: https://priceguide.ai/
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I sat down with Stephanie Allen from AirWorks Solutions about how to create real community connections that drive business growth. Stephanie shares her insights on networking, branding, and leveraging local relationships to build trust and long-term success. Learn how to make your brand the go-to in your community!
Learn more about Stephanie at:
📍 AirWorks Solutions: https://airworkssolutions.com/
📍 Fuel the Trades: https://fuelthetrades.com/ -
Learn more about Chris Lee at; https://gonextlevelpros.com/home-6412
Subscribe to our page for more home services content / resources.Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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Are you an independent HVAC business or entrepreneur trying to compete with the big players in the e-commerce space? In this podcast, we break down the strategies, tools, and insider secrets to help you thrive in the digital marketplace.
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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Should HVAC companies display their pricing online? The debate has been going on for years, but in this episode, we break down why it’s a smart move and how to do it effectively without hurting your sales or profit margins.
🔹 Many HVAC businesses fear that listing prices will drive customers away or give competitors an edge. But the reality? Transparency builds trust—and trust drives sales! We’ll cover the biggest myths about online pricing, the right way to approach it, and how it can actually help you attract more qualified leads.
Subscribe to our page for more home services content / resources.Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth -
Trent Lowenstein from GodMode Consulting and Vector Home Services joined me to discuss how running your business can be played like a video game 🎮
We talk about characters, story, the score board and many other super interesting parallels!We also discuss Why Coaches Get Hate, do sales role play, jam out, and talk simulation theory 🤔
Trent, thank you for coming on the pod, it was a super fun day having you in our office.
0:00 - Intro
6:17 - Coaches and Gurus
20:14 - Breaking Ice With Homeowners
25:28 - Sales Roleplay & Biz Growth
37:54 - Characters
46:04 - The Game is Changing
53:07 - Simulation Theory -
In this episode, we explore cutting-edge strategies and tools to streamline your business's financial workflows.
Visit https://www.housecallpro.com/
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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In this episode, we tackle one of the biggest dilemmas for entrepreneurs and business leaders: Should you focus on scaling your business or maximizing profitability? Striking the right balance can be the key to long-term success, but how do you decide which path to prioritize?
Learn more about Tommy Mello at https://www.tommymello.com
Subscribe to our page for more home services content / resources.Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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In this thought-provoking episode, we explore one of the hottest topics in modern marketing: Should you hire an internal marketing team, outsource to an agency, or leverage artificial intelligence (A.I.) to grow your business?
Learn More about Sarah at; https://www.servicetitan.com/
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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In this episode, we’ll show you how to leverage the power of Facebook Ads to generate consistent, high-quality leads for your HVAC services. From targeting the right audience to crafting ads that convert, we break down actionable strategies that are guaranteed to double your HVAC leads in no time.
Learn more about more about Crystal Hobbs at; https://reflectivemarketing.com/
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
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