Episodes
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In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation.
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This week's sponsor:
Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/
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Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil.
In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years.
Winners and losers include Mammoth Cave National Park and Yelp.
Rants and raves include LEGO and Adweek.
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This week's links:
Zuck's Words Against Biden
Brazil Bans X
Kelce's Deal with Amazon
Mammoth Cave on Facebook
Yelp's Case Against Google
Search Fragmentation on Adweek
LEGO's Big Jump
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This week's sponsor:
Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Missing episodes?
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We have all the answers for what's going to happen in the NFL this year. This special episode includes:
2024 New Kickoff Rules AFC/NFC Top 4 and Championships Super Bowl and Who Wins Cowboys and Browns Final Records MVP PredictionAnd a final bet you don't want to miss.
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This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
The boys review how the DNC has courted creators and developed "content moments" that are going viral.
Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI.
Wins and losses include the Savannah Bananas and Snoop Dogg.
Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC and Deadpool integration.
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This week's links:
The DNC Finally "Gets" Content
Chick-Fil-A Launches Streaming Service
Procreate Says No to Gen AI
Snoop & Solo Brands Make Up
Bananas Ink TV Deal
NSYNC Takes Off w/Deadpool Integration
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This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google).
Winners and losers include Heineken NA and the Queensland Symphony Orchestra.
Rants and raves include the Savannah Bananas and surveillance pricing.
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This week's links:
X Calls for Ad Industry Reset
Ad Group Dismantles
Xai launches Chaotic Image Generator
Publishers Flock to Reddit
Heineken's Partnership with US Open Tennis
Symphony Orchestra's Bad AI Play
WTF Is Surveillance Pricing?
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This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.
In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be.
Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed.
In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock.
In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators.
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This week's links:
Google Is a Monopoly
X Files Suit Against Advertisers
Google Ads End Up on X
Kamala Social Media Masterclass
The Army Fails with The Rock
The Olympics and TikTok
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This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
In this episode the boys cover an incredible content marketing case study in New York's largest hospital system.
Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will).
And Elon is being Elon, violating his own content policy on X. Here we go again.
Hits and misses include Bandit Running and Flavor Flav.
Rants and raves include James Patterson and Google's new AI ad.
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This week's links:
Reddit Blocks Search Engines
Elon Musk Violates X Policy
Northwell Health Content Marketing Studio
Bandit's Unsponsored Project
Flavor Flav and US Water Polo
Google's Dumb AI Ad
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This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers?
META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick?
And does Spotify use podcasts for loyalty first?
Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival.
Rants and raves include British Airways and Field & Stream magazine.
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This week's links:
Google Leaves Cookie Policy
Llama 3.1 Launch
Spotify's Bet on Podcasts
Informa Buys Cannes
Heinz Partners with Deadpool
Country Music Stars Buy Field & Stream
British Airways Flight Video
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple?
Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance?
And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession?
Rants and raves include VidCon Baltimore and StickerMule.
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This week's links:
Ken Griffin Buys Dinosaur
Taboola to Sell Apple Ads
Dax Shepard Does Deal with Amazon's Wondery
CMOs Under Pressure
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.
The Paramount/Skydance deal is finally done...we think.
Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?
And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?
Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.
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This week's links:
Power Slap and Dana White
Paramount Skydance Deal
Spotify's Continuing Shift to Video
Influencers Aren't Getting Famous Like They Used To
BusinessWeek's Print Move
Mohawk Chevy on TikTok
ArtBotAI
Trump to Speak at Bitcoin Conference
The Rise of AI Content
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same?
And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline?
Rants and raves include mxmtoon and research from Meta and Kantar.
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This week's links:
Supreme Court Sends Social Media Back to States
Brand New Rules of Advertising
mxmtoon
Research from Meta and Kantar
One Million Checkboxes
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?
Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.
And...have we learned anything from moving text to video online?
Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI.
Rants and raves include the Olympics and AI forgetting to read the room.
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This week's links:
Supreme Court Ruling on Social Media
Time Strikes Deal with OpenAI
Recording Industry Sues Sona
We Learned the Wrong Lessons from Video
Verizon's New Logo
Toys R Us's AI Ad
Al Michaels' AI Voice at the Olympics
AI Execs Forget to Read the Room
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.
Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.
Hits and misses include Oscar Mayer and American Express.
Rants and raves include indie print and the Cannes Lions award winners.
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This week's links:
Wells Fargo Fires Employees
Surgeon General and Social Media
Forbes Threatens Perplexity
TikTok Debuts AI Ad Features
Oscar Mayer Bacon Ad
Cannes Lions 2024
High-End Indie Print Publications
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini?
Plus, Adobe and Meta have big terms and conditions issues this week.
Hits and misses include OpenAI, Google and Nathan's hot dogs.
Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch.
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This week's links:
Adobe's Missed Terms
Adobe's Apology
META's content problems with Europe
Apple Intelligence Is Launched
Joey Chestnut and Nathan's Hot Dogs
AI Content Marketing Agent
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight.
Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott?
Hits include Four Seasons and 10 Cent Beer night.
Rants and raves include signals from Marcus Sheridan and Suits.
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This week's links:
Twitter's New NSFW Strategy
Twitter/X Will Do Vertical Video
Spotify CEO Is Out of Touch
Facebook Going After Gen Z
10 Cent Beer Night - Craig Irons
Four Seasons PR Win
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter?
AI scams are hitting a tipping point as we get closer to the US elections.
OpenAI inks two more content deals and Elon raises money for xAI.
Hits and misses include a home appliance store and Cheez-Its.
Rants and raves include marketing agencies and GaryVee's commencement speech.
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This week's links:
The Google API Document Leak
Celebs Getting AI Scammed
Atlantic/Vox Ink Deal with OpenAI
Elon Raises $6 Billion for xAI
HBR Recognizes Creator Economy
Home Appliance Sales and Service
Marketing Agencies as Consultants
GaryVee's Commencement Address
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This week's sponsor:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies.
This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next?
Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up.
And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers.
Hits and misses include GaryVee's new book and Coca-Cola lens.
Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team.
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This week's links:
OpenAI vs. Black Widow
OpenAI Signs Deal
Trump Media Report
Social Influencers and what to do
Coca-Cola Lens
GaryVee's Book Trailer
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This week's sponsor:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation.
Please follow Philip on Instagram and check out the Haunted Attraction Network.
Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
It was another crazy week in AI news.
On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers?
If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much).
And is the beef between Kendrick and Drake real? We think it's marketing.
Hits and misses include John Mulaney's new show and Prof G's podcast strategy.
Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts.
This week's links:
OpenAI Releases Omni
TikTok Is Testing AI in Algo
The Drake/Kendrick Beef
John Mulaney's New Show
Prof G Markets Podcast
OEF's 100 Holes of Golf
MarTech Spending Falls
This week's sponsors:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.
More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?
And Hollywood continues to lack standards with AI. Is it simply too late?
Hits and misses include CEX and Joe Biden.
Rants and raves include Instagram and Meta.
This week's links:
TikTok Sues the US Government
MrBeast and Logal Paul Lead Creator Movement
Hollywood and AI
2024 Marketing Technology Landscape
Meta to Provide Advertisers with Auto Images
Instagram on Algo Change
This week's sponsors:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. - Show more
![How We Use AI for Content and Marketing [Special Episode] (445)](https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/1a/d8/e7/1ad8e760-2049-59db-d646-01fa875cf2cc/mza_15495395853043564226.jpg/80x80bb.jpg)