Episodes

  • Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.

    The Paramount/Skydance deal is finally done...we think.

    Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?

    And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?

    Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.

    -----

    This week's links:

    Power Slap and Dana White

    Paramount Skydance Deal

    Spotify's Continuing Shift to Video

    Influencers Aren't Getting Famous Like They Used To

    BusinessWeek's Print Move

    Mohawk Chevy on TikTok

    ArtBotAI

    Trump to Speak at Bitcoin Conference

    The Rise of AI Content

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same?

    And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline?

    Rants and raves include mxmtoon and research from Meta and Kantar.

    -----

    This week's links:

    Supreme Court Sends Social Media Back to States

    Brand New Rules of Advertising

    mxmtoon

    Research from Meta and Kantar

    One Million Checkboxes

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?

    Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.

    And...have we learned anything from moving text to video online?

    Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI.

    Rants and raves include the Olympics and AI forgetting to read the room.

    -----

    This week's links:

    Supreme Court Ruling on Social Media

    Time Strikes Deal with OpenAI

    Recording Industry Sues Sona

    We Learned the Wrong Lessons from Video

    Verizon's New Logo

    Toys R Us's AI Ad

    Al Michaels' AI Voice at the Olympics

    AI Execs Forget to Read the Room

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

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  • While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.

    Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.

    Hits and misses include Oscar Mayer and American Express.

    Rants and raves include indie print and the Cannes Lions award winners.

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    This week's links:

    Wells Fargo Fires Employees

    Surgeon General and Social Media

    Forbes Threatens Perplexity

    TikTok Debuts AI Ad Features

    Oscar Mayer Bacon Ad

    Cannes Lions 2024

    High-End Indie Print Publications

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

  • Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini?

    Plus, Adobe and Meta have big terms and conditions issues this week.

    Hits and misses include OpenAI, Google and Nathan's hot dogs.

    Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch.

    -----

    This week's links:

    Adobe's Missed Terms

    Adobe's Apology

    META's content problems with Europe

    Apple Intelligence Is Launched

    Joey Chestnut and Nathan's Hot Dogs

    AI Content Marketing Agent

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight.

    Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott?

    Hits include Four Seasons and 10 Cent Beer night.

    Rants and raves include signals from Marcus Sheridan and Suits.

    -----

    This week's links:

    Twitter's New NSFW Strategy

    Twitter/X Will Do Vertical Video

    Spotify CEO Is Out of Touch

    Facebook Going After Gen Z

    10 Cent Beer Night - Craig Irons

    Four Seasons PR Win

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

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    Subscribe to Robert Rose's newsletter at Experience Advisors.

  • Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter?

    AI scams are hitting a tipping point as we get closer to the US elections.

    OpenAI inks two more content deals and Elon raises money for xAI.

    Hits and misses include a home appliance store and Cheez-Its.

    Rants and raves include marketing agencies and GaryVee's commencement speech.

    -----

    This week's links:

    The Google API Document Leak

    Celebs Getting AI Scammed

    Atlantic/Vox Ink Deal with OpenAI

    Elon Raises $6 Billion for xAI

    HBR Recognizes Creator Economy

    Home Appliance Sales and Service

    Marketing Agencies as Consultants

    GaryVee's Commencement Address

    -----

    This week's sponsor:

    Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

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    Subscribe to Robert Rose's newsletter at Experience Advisors.

  • While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies.

    This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next?

    Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up.

    And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers.

    Hits and misses include GaryVee's new book and Coca-Cola lens.

    Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team.

    -----

    This week's links:

    OpenAI vs. Black Widow

    OpenAI Signs Deal

    Trump Media Report

    Social Influencers and what to do

    Coca-Cola Lens

    GaryVee's Book Trailer

    -----

    This week's sponsor:

    Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

  • A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation.

    Please follow Philip on Instagram and check out the Haunted Attraction Network.

    Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • It was another crazy week in AI news.

    On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers?

    If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much).

    And is the beef between Kendrick and Drake real? We think it's marketing.

    Hits and misses include John Mulaney's new show and Prof G's podcast strategy.

    Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts.

    This week's links:

    OpenAI Releases Omni

    TikTok Is Testing AI in Algo

    The Drake/Kendrick Beef

    John Mulaney's New Show

    Prof G Markets Podcast

    OEF's 100 Holes of Golf

    MarTech Spending Falls

    This week's sponsors:

    Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

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    Subscribe to Robert Rose's newsletter at Experience Advisors.

  • In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.

    More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?

    And Hollywood continues to lack standards with AI. Is it simply too late?

    Hits and misses include CEX and Joe Biden.

    Rants and raves include Instagram and Meta.

    This week's links:

    TikTok Sues the US Government

    MrBeast and Logal Paul Lead Creator Movement

    Hollywood and AI

    2024 Marketing Technology Landscape

    Meta to Provide Advertisers with Auto Images

    Instagram on Algo Change

    This week's sponsors:

    Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

    -------

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    StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

    Sign up today and get a free trial and lifetime discount.

    -------

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  • Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA.

    In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers.

    Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies.

    This week's links:

    Instagram and Twitch Roll Out New Algos

    Amazon's Killer Quarterly Numbers

    Adidas to Overinvest in Marketing

    Phish at the Sphere

    No One Buys Books

    Yes, People Still Buy Books

    Google's Cookie Delay

    This week's sponsors:

    Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

    ------

    Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

    Hurry! Sign up by May 31st, 2024.

    Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024.

    The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now?

    META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened?

    Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow?

    Hits and misses include Cedar Point and Google.

    Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse.

    This week's links:

    Biden Signs Bill Against TikTok

    TikTok's Creator Economy Stares Into the Abyss

    META Announces Earnings...Stock Sinks

    Taylor Swift Goes Direct with TikTok

    Google Fires Protesters

    Cedar Point's Content Creators

    Tesla's No Marketing Move

    Jay Clouse on Social Media

    This week's sponsors:

    Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

    ------

    Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

    Hurry! Sign up by May 31st, 2024.

    Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024.

    The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead?

    Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to...

    The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden.

    Hits and misses include Dove and AI and Caitlin Clark on SNL.

    Rants and raves include gaming Spotify and the Chief Marketing Officer tenure.

    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

    This week's links:

    Google Won't Pay for News

    John Deere Hunts for Chief Tractor Officer

    Creator Startups and VCs

    TikTok Influencers Send Letter to Joe Biden

    Dove and AI

    SNL and Caitlin Clark

    CMO Tenures

    Spotify and SEO

    This week's sponsors:

    Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

    ------

    Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

    Hurry! Sign up by May 31st, 2024.

    Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024.

    The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

    -------

    StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

    StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

    Sign up today and get a free trial and lifetime discount.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion.

    In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress.

    And...is synthetic AI training data setting us up for disaster?

    Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman.

    And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/

    This week's links:

    Women's NCAA Ratings Bonanza

    Google/Hubspot Deal

    New Privacy Bill

    Nylon Re-launches in Print

    Robinhood Creates Media Arm

    Tech Giants and AI Training Data

    Jack Conte's SXSW Presentation - The Death of the Follower

    Kelsey Russell and Print Newspapers

    Crisis Communications and Alex Huberman

    This week's sponsors:

    Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

    ------

    Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

    Hurry! Sign up by May 31st, 2024.

    Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024.

    The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:

    Marketing Management – Philip Kotler Discovery Driven Growth – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Your Life – Clayton Christensen Zen and the Art of Motorcycle Maintenance – Robert Pirsig Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey Stranger in a Strange Land - Robert Heinlein IMC: Integrated Marketing Communication - Don Schultz David & Goliath - Malcolm Gladwell

    This week's sponsor:

    Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

    ------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

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  • News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent?

    Trump's Truth Social goes public and hits meme stock territory. How long with the party last?

    Spotify adds video learning to its platform. Is YouTube in Spotify's sights?

    And print is back baby!

    Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads.

    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

    This week's links:

    Florida Age-Gating Law

    Trump's Truth Social Meme Stock

    Truth Social's Revenue Problem

    Spotify Adds Video Learning

    Print On the Move

    Pew Research on Print

    Comscore Deal

    Ryan's World Movie

    Accenture and Adobe AI Release

    This week's sponsors:

    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

    Work smarter, not harder at Hubspot.com/sales

    -----

    Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.

    If you're interested in attending this free event, please visit knotch.com/contentconnect.

    ------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

  • In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time?

    OpenAI's chatbot store is filling up with spam. Are you surprised?

    And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so.

    Hits and misses include Liquid Death and Coca-Cola.

    Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today.

    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

    This week's links:

    Don Lemon Pivot Interview

    Apple and Google to Partner on AI

    OpenAI Spam

    New Publishing Model Isn't Great

    It's Harder to Become a Creator Today

    No TikTok Bill

    This week's sponsors:

    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

    Work smarter, not harder at Hubspot.com/sales

    -----

    Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.

    If you're interested in attending this free event, please visit knotch.com/contentconnect.

    ------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

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  • We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave.

    The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter?

    Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it.

    MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir!

    And OpenAI starts doing publisher deals. Hello Google circa 2002.

    Hits and misses include Kate Middleton and Da'Vine Joy Randolph.

    Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world.

    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

    This week's links:

    TikTok House Ban

    Google Gemini Is Mum on Elections

    MrBeast Slows Down

    OpenAI Publisher Deals

    Sam Altman and 95 Percent Quote

    Da'Vine's Oscar Speech

    This week's sponsors:

    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

    Work smarter, not harder at Hubspot.com/sales

    -----

    Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.

    If you're interested in attending this free event, please visit knotch.com/contentconnect.

    -----

    StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

    StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

    Sign up today and get a free trial and lifetime discount.

    ------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

  • In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024.

    Robert shares his insights, including:

    The Value of Relationships The Product Content Mindset The Point of View Architecture The Trust Exercise - Audit Your Experiences

    Joe runs through his secrets for content marketing success, including:

    Building the Base The Content Tilt Acquiring Content Assets Creators over Content Pillar Content Projects The NEW Print Opportunity Email, Email, Email The Content Revenue Model

    For the full content marketing revenue model, check out our book, Killing Marketing.

    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

    ------

    This week's sponsor:

    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

    Work smarter, not harder at Hubspot.com/sales

    ------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.