Episodes
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Podcasting is an excellent way to grow your audience. But still your most valuable asset as an entrepreneur is your email list. My guest today, Tracy Beavers, is sharing some of her top organic strategies for growing your email list.
“Your email list is your number one thing you need for business success. So I would rather you focus on using social media to build your list rather than your follower count.” -Tracy Beavers
Too many business owners are fixated on social-media follower counts. And we podcasters are naturally monitoring listener counts. But Facebook and Instagrams have gone offline before. And heaven forbid Apple Podcasts or Spotify should glitch one day! We simply have no control over these third-party platforms. (I do trust podcast platforms more than I do social media!)
Our email lists are the one thing that we own. Even if our email service provider goes offline for a day, we can have a downloaded copy of the emails our people give us. We can reach our community outside of social media and our podcasts.
That’s why it’s so essential to build a strong email list.
In this episode, Tracy shares:
How to use social media to grow your listHow to grow your email list without knocking yourself out creating new lead magnetsHow to create lead magnets from content your already haveWhen to avoid paid ads to build your listTracy also shares:
How to make real connections using DMs without ever being slimyHow to set up your Facebook cover photo to get more visibility and leadsAbout Tracy:
Tracy Beavers is the CEO and Founder of Tracy Beavers Coaching. She has 20 years experience in marketing, sales, and business growth and has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies.
Be sure to sign up for Tracy’s free masterclass at
https://tracybeavers.com/masterclass
Connect with Tracy:
Join Tracy’s free Facebook group
https://www.facebook.com/groups/beaconfidententrepreneur
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This week I’m chatting with Jennifer Senn, a certified life and loss coach and the host of Navigating Baby Loss, about how she uses her podcast to create a community of support for parents who are experiencing the grief of stillbirth.
Just like the work she does, Jen has a very unique and niched podcast. When I have talked in other episodes about making sure that your brand matches your content and your audience’s needs, Jen’s show is the perfect example of what I mean. In fact, I’ve mentioned her podcast before.
Jen has a very wam and comforting presence, which is exactly what her listeners need. And yet she is also future-focused and provides hope.
Being a bereaved mother of stillborn twin girls, Jen has been where her listeners are now. She knows her audience and what they need. And delivers it to them perfectly.
Even if you don’t “need” to listen to Jen’s show for the content, I highly recommend that you check it out for podcasting homework.
Highlights from the episode:
Jen’s recommendations for what to and not to say when someone is grieving a loss—particularly baby lossWhy Jen decided to become a baby loss coachHow Jen uses her podcast to develop a community of supportWhat Jen suggests you do to plan your podcast to avoid podfadeWhy Jen decided to start interviewing guests on her showAbout Jen:
Jennifer Senn is a certified life and loss coach. After spending 10 years suffering from the grief of losing her twin girls at 32 weeks, Jen finally got the help and healing she needed through a coach. That led her down a path of becoming a coach herself to help other parents avoid years of pain and to find a path toward healing. Jen is also the host of the podcast Navigating Baby Loss.
Connect with Jen:
https://www.jennifersenn.com
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Missing episodes?
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Ready to make money with your podcast? My guest today, Sarah St. John, is sharing seven ways you can monetize your podcast.
You’ll learn about:
SponsorshipsAdsPartnershipsPromoting your own stuffAffiliate salesDonationsSubscriptionsSarah and I also discuss:
How podcasting is not dead or oversaturatedHow to make your podcast more findable on GoogleWhy you should consider video if you aren’t already doing itSarah St. John is an entrepreneur, author, the host of Frugalpreneur, and the host of Lesbi-Honest. She helps people launch and manage an online business on a budget.
Connect with Sarah:
https://thesarahstjohn.com
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I had so many questions for my guest Mark Asquith that we just weren’t able to stick to one topic! We had planned on talking about how to choose a podcast hosting provider—which we do discuss. But Mark is so knowledgable about the podcast industry, that we had to chat about other aspects of podcasting. Plus, I knew you’d want to hear about monetizing your show!
“I would rather you start your podcast somewhere than not start it.” -Mark Asquith
In this episode, you’ll hear about:
What to look for when choosing a podcast hosting providerInsider tips on podcast ads and sponsorshipsIdeas for monetizing from day 1What website to use for your podcast (depending on whether it’s standalone vs part of your business)Why you should start a podcast even if you think the industry is saturated“So I think the point that I'm getting at is diversity monetization is really, really, really important. And it's not something many people think about because they often do think they need big numbers to make any money. And it's not, you need big numbers to make a certain type of money, but you can make a lot of other types of money without that.” -Mark Asquith
Mark Asquith is the CEO and co-founder Captivate.FM, the podcast hosting provider that I use for all of my podcasts. He is the host of The Podcast Accelerator and has been a keynote speaker at TED X, Harvard University, Entrepreneur, and major podcast conferences.
Connect with Mark:
Twitter.com/MrAsquith
https://mark.live
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Your podcast is a compelling way to bring new clients to your business. You can also use podcasting to create an evergreen funnel for high-ticket sales—whether you already have a podcast or not.
“You don't actually even need to be an active podcaster to have a funnel, the podcast funnel. This can be something separate that you do once and it's there forever.” -Sinead Acevedo
A podcast funnel is more unique and engaging than PDF lead magnets. It provides information in a form (audio) that more people are spending time with. And it gives you the opportunity to handle listeners’ objections to working with you over the course of several bingeable episodes.
“Your content is made for a purpose: to promote your service and overcome objections.” -Sinead Acevedo
In this episode, you’ll learn:
How a podcast funnel works and how to create oneWhy you don’t need your own full podcast in order to create a podcast funnelHow a podcast funnel helps convert subscribers to high-ticket salesSinéad Acevedo is the founder of Flamingo PR. With her expertise and modern PR approach, she has been helping brands transform their narratives from untold to unforgettable.
Connect with Sinéad:
FlamingoPR.com
@FlamingoPR
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Being a guest on podcasts is a powerful way to amplify your brand, increase your fanbase, and make more sales. But so many guests mess it up by writing terrible pitches. Sending a well-crafted, customized pitch will make it much easier to get a “yes” from the host.
As a podcast host, I reject more than 90% of the pitches I receive. They tend to be that bad. It’s sad because I’m sure that many of the people behind the pitches would make good guests. But we hosts don’t have the time to do all the work that the potential guest should have done for us before they pitched us.
In this episode, I share:
Some of the benefits of being a podcast guestsExamples of typical (bad) pitches I receive from guestsThe top 3 mistakes potential guests make when pitching hostsHow you can fix these mistakes so you can make it easier for a host to say “yes” to having you on their showResources:
PodMatch
PodRep.Pro: Podcast booking agency for guests and hosts
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When you plan your content calendar, it shouldn’t be like throwing darts at a board. You can’t just wing it with when you’re going to publish what episode. As my guest Kristin Chadwick notes, you have to have a plan.
Sneak peek: “I want you to think about where do you want to take your podcast. What is the end goal? Do you want to create community? Do you want to create income? Do you want to create some sort of value? And then you’re going to work backward from there.” -Kristin Chadwick
Kristin walks you through the steps of how to plan a strategic content calendar for your podcast—whether you’re just starting out or you’re well-established in your podcast.
She also discusses the three biggest mistakes podcasters make when planning their episodes. The first one will really surprise you!
Kristin has been in the podcasting industry since 2016—helping coaches, authors, and influencers launch and grow their podcast and expand their business. She uses a unique, personalized approach that helps bring alignment, purpose, and intention to her clients’ podcasts.
Kristin also hosts two of her own podcasts—Wholistic Podcasting and Wholistic Hearts, a podcast to help people encounter the heart of Jesus through the art of using our imagination.
Connect with Kristin
https://kristinfieldschadwick.com
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One of my main goals with this podcast is to get other women into podcasting, especially fellow moms. There just aren’t enough of us in the podcasting space. And… you have a unique voice and something important to say that your audience wants to hear.
I am so thrilled to be chatting with today’s guest, Angela Masciulli, about mompreneurs in podcasting. (You’re going to love her!)
Angela is on a mission to help other moms get into entrepreneurship to have more freedom and to bust the myth that you can’t be a successful entrepreneur and a mother. In fact, Angela says that being an entrepreneur can help you be a better mom. (I loved talking to her about this because, wow, did I struggle with those feelings when my kids were little!)
We discuss imposter syndrome with starting a business and with starting a podcast. Angela says:
“It's essentially what the podcast is. You're building your own table, and you have this incredible opportunity to ask other people to sit at it with you.”
Isn't that awesome?!
Be sure to check out Angela’s podcast, The Good Enough Mompreneur Podcast (link below).
Connect with Angela Masciulli
https://mombusinesscoach.com
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In this week’s news, we’re discussing a fabulous update in Apple Podcasts, a nasty AI future being put into place right now, and a bit about the writers and actors strikes—including how they relate to podcasting.
References:
Acast survey
Cristela Alonzo tweets
“Snowpiercer’s Lena Hall Slams Body Scan Tech Ahead of Season 4”
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Who am I to have my own podcast? Who would want to listen to what I have to say? Have you ever had these thoughts? Most podcasters have. And they can be stopping you from starting a podcast or from achieving greater success in your podcast.
Imposter thinking is so normal—especially amongst entrepreneurs and podcasters. We’re really putting ourselves out there in a big and public way. It makes sense that we’d sometimes feel like a “fraud.”
Even though it’s normal, it doesn’t mean you have to give into imposter thinking! This episode will help you change your thinking so you can have a more successful podcast.
In this episode, you’ll learn:
Why experience is more important than countless certifications and degreesWhen comparison can actually help you out of imposter thinking and how to do itWhy you should break the myth that “everyone has a podcast, and no one will want to listen to mine”Why you need a host avatar and how to create oneRelated episodes:
13: How Do I Identify an Ideal Listener for My Podcast?
45: How to Set the Right Goals for Your Podcast
49: Tips for a Stress-Less Podcast with KonMari Consultant Caroline Thor
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This week, I’m recapping major news that’s relevant to you in the podcasting industry.
Three bigs things:
Stitcher is going awayNew research shows that listeners really want transcriptsNo more going viral on LinkedInI also discuss the 20th anniversary of podcasting—with Christopher Lydon’s first episode being published on July 9th, 2003!
For links visit website
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You’ve heard me say on this show before that podcast guesting is a powerful way to boost your authority and get more listeners for your podcast. Today, my guest, Kelly Mosser, shares how podcasting guesting can help you double your podcast downloads by being really strategic with doing a three-month podcast guesting tour.
Kelly and I chat about so many topics in this value-packed episode, including info that you haven’t heard before on this show.
Why it is essential to figure out your value proposition as a podcast guestHow to effectively use calls-to-action when you’re a podcast guestHow to create a hospitality experience for new followers/listenersValue-centered ways to approach podcast hosts about being on their showThe 3 things every podcast host wants for their showHow to pick the best topic to pitch and speak onSetting up your podcast guesting workflow for maximum successHow to position yourself as an essential guest for the shows you’re reaching out toWe also discuss:
Why we as women entrepreneurs need to be totally explicit with ourselves and other people about what we want for our businessesWhy we need to be absolutely direct about wanting more moneyKelly is a business strategist, top 1% business-podcast host, and podcast guesting expert. She’s on a mission to help big-hearted entrepreneurs spread their messages and create a huge impact and explode their visibility through podcast guesting. Kelly is the host of the global top 2% podcast, the Aligned Success Show.
Connect with Kelly Mosser
DM the word KELLY (that’s me, Kelly Smith!) to Kelly Mosser in Instagram to get started in her Hell Yes Guest program for free!
https://instagram.com/kelly.mosser
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Podcasting ends up being harder than you think. There are so many moving parts and tiny details to produce even one episode. No wonder most people quit their shows before they hit seven episodes. But having systems in place can make the complexities of podcasting much easier and free your brain up for more creativity.
Yes, systems really can help you be more creative! I didn’t believe it myself until it hit me in the shower one day. (More on that in the episode!)
Even though I avoided systems for most of my personal and professional life, I am now passionate about systems—especially when it comes to podcasting.
In this episode, you’ll learn:
What happened with me a few times before I put podcast systems in placeWhat the shower has to do with systemsHow systems can make you more creative and where you can use that creativity in your podcastThe 3 systems I recommend that every podcaster haveMy top recommendations for creating your systemsResources mentioned:
PodBrand
PodcastSOP
Episodes mentioned:
48: How Do I Come Up with Episode Ideas for My Podcast?
85: How to Be a Great Host for Your Guest
88: Why and How Most Podcast Guests F*** Up the Opportunity with John Ball
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With podcast apps and social media, you don’t “own” your audience. The apps do. You are constantly trying to get your listeners to your website to get them on your email list so you can better connect with them and stay top-of-mind.
My guest today, John Lee, shares how his company, Custom Mobile App, helps you reach and stay in touch with your audience on your terms through your own custom mobile podcast app.
In this episode, John and I discuss:
Why you need a way to stay in touch with listeners outside of the usual podcast apps (e.g., Apple Podcasts, Spotify, etc.)How having a custom mobile app can help you get new listeners—particularly people who have never listened to a podcast beforeHow having your own app can help you nurture listeners into SuperfansWhat you get with John’s Custom Mobile AppConnect with John:
https://custommobile.app/
Podcasters want to own and nurture relationships with their listeners. We build individualized mobile apps for podcasts that engage and monetize their audiences.
Listeners who mention Podcast Launchpad on signing up enjoy a one month free trial.
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How much time does it really take to run your own podcast? What can you do to make it easier? And how can you make money from your show?
In this milestone 100th episode of Podcast Launchpad, I share:
How I avoid working on my podcast week by weekHow I handle guests on my showHow you can work on your podcast just once a month (except for promoting each episode, of course!)How I make money from my podcastResources:
PodBrand
PodMatch
Related episodes:
95: How to Avoid Burnout and Podfade
85: How to Be a Great Host for Your Podcast Guests
48: How Do I Come Up with Episodes for My Podcast? (Content calendar)
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Are you aware of all the legal issues you need to take into consideration with your podcast? The Podcast Lawyer™ Gordon Firemark is here to enlighten you!
There are some fairly basic legal documents you can put in place to protect yourself and your show. Gordon gives a fabulous overview of your many options, from the basic to the more advanced.
In this episode, you’ll learn about:
Co-hosting agreementsGuest releasesTrademarksCopyrightsIntellectual propertyPodcast musicFair use lawsRegulations around endorsing products in your showDefamation, slander, and libelPrivacy lawsGordon has practiced media, entertainment, and business law in solo practice since 1992. In podcasting circles, he’s known as The Podcast Lawyer™. Gordon is the producer and host of the Entertainment Law Update podcast, and the author of the Podcast, Blog & New Media Producer’’s Legal Survival Guide.
Connect with Gordon:
Podcast, Blog & New Media Producer’’s Legal Survival Guide
https://podcastlawbook.com
Easy Legal for Podcasters course
https://easylegalforpodcasters.com
Hire Gordon
https://podcastlawyer.com
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When you think about your podcast, do you think about search engine optimization? You should! More people are looking for podcasts on Google. So, your podcast website has got to be optimized for search engines.
My guest today, Brandon Leibowitz, shares essential information on what you can do to help Google discover your podcast website.
In this episode, you’ll learn:
What search engine optimization really isHow Google’s algorithm worksWhy getting Google to trust you is so importantEssential steps you can take to improve your SEOWhat backlinks areHow you can get high-quality backlinksBrandon Leibowitz is the founder of SEO Optimizers—a digital marketing company that focuses on helping small- and medium-sized businesses get more online traffic, which in turn converts into more leads, sales, and clients.
Download Brandon’s free SEO gift:
https://seooptimizers.com/gift
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YouTube has been massively promoting its platform for podcasters. When you put your podcast on YouTube, it now appears in YouTube Music, as well. But are people consuming podcasts on YouTube? Is it worth it to put your show on YouTube?
In this episode, I share some recent disappointing stats from NPR and The New York Times. I discuss why I do video with my show. And I share tips for how you can easily record video for your podcast.
Resources:
“Massive Podcast Networks Put Their Shows on YouTube But Nobody is Listening” by Ashley Carman
Podnews Daily
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In today’s episode of Podcast Launchpad, my guest, Brandon Birkmeyer, gives an absolute masterclass on personal branding, content marketing, and podcast audience growth. Whatever questions you’ve had in these arenas, Brandon clears them up for you!
In this episode, you’ll learn:
How personal branding differs from branding a business or a podcastHow building your personal brand helps you boost your podcastThe difference in using your podcast as a lead generator vs a clout builderWhen you might want to pick a broader niche for your podcast (yes, really!)Tips for growing your podcast audienceThe importance of building your email listThe content, community, and impact legs of the personal-branding frameworkTips on mindset, consistency, and measuring successBrandon Birkmeyer is a marketing consultant and brand strategist specializing in personal branding, podcasting, and content marketing. Brandon is also the host of the Brands on Brands Podcast, which is consistently ranked as a top-100 marketing podcast.
Connect with Brandon:
https://brandsonbrands.com
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Most podcasters quit their shows before hitting seven episodes. Many don’t make it past one episode. If you want a thriving, successful podcast, you’ve got to plan ahead to prevent burnout and podfade so you can stay in the game long-term.
Podcasting ends up being more challenging than we expect it to be. And we all hit unexpected road bumps. Having tools to deal with these challenges and mitigate burnout will help you avoid quitting your podcast prematurely when things get tough.
In this episode, you’ll learn:
Some of the challenges to expect with podcastingMy top tips for creating a plan to avoid burnout and podfadeHow having a listener-centric podcast helps prevent burnout and podfadeMy suggestions for essential self-care that cost zero dollarsRelated episodes:
48: How Do I Come Up with Episodes for My Podcast?
45: How to Set the Right Goals for Your Podcast
43: How to Manage Your Podcast with a Chronic Illness
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