Episodes
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Local Service Ads (LSAs) by Google, tailored specifically for podiatrists. They discuss how LSAs differ from traditional Google ads, their benefits, and potential drawbacks.
They highlight scenarios where LSAs can be particularly beneficial, such as new practices, specialized services, and satellite locations. Tune in to explore how these ads could enhance your podiatry practice, increase visibility, and bring in high-quality leads while being mindful of cons like cost and patient overlap.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the pitfalls of relying solely on word of mouth for marketing. Learn about the limitations and risks of this strategy and explore the importance of having a comprehensive and professional online presence.
They share personal anecdotes, compare marketing tactics, and emphasize the need for multiple channels to attract new patients. From website quality to patient referrals, determine why controlling your marketing narrative is crucial for your podiatry practice.
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Missing episodes?
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, dive deep into the emerging world of SearchGPT. Learn about the potential impact this AI-powered search tool by OpenAI might have on podiatry clinics and how it compares to Google's dominance.
Tyson and Jim discuss actionable insights for podiatrists to adapt their marketing strategies, from diversifying review sites to preparing for shifts in market share. Stay ahead of the curve by understanding the dynamics of AI-driven search and its implications for your practice's online presence.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, explore the effectiveness of infographics as a marketing tool. They share personal anecdotes, discuss the steps to create impactful infographics, and provide tips on engaging and educational content for podiatry businesses.
The episode is filled with practical advice and personal stories, including an unexpected taste test of Australian treats. Learn how infographics can enhance patient engagement and make complex information more digestible.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, deep dive into the power of Google Search Ads for podiatrists. They explore why these ads are indispensable for online marketing, discussing topics like immediate visibility, competitive ranking, and actionable data insights.
Learn how to optimize your budget, avoid common mistakes, and effectively reach your local audience through geotargeting and high-intent keywords. Additionally, the hosts compare the ROI of Google search ads versus Facebook ads, providing compelling reasons to choose Google for attracting ready-to-book local patients. Tune in to boost your podiatry practice’s online presence and growth.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
Join hosts Jim McDannald, DPM, and Tyson Franklin in this episode of Podiatry Marketing as they delve into the unconventional world of guerrilla marketing. Discover how creativity, surprise, and cost-effectiveness can revolutionize your marketing strategies.
Learn from iconic campaigns such as Nike's 'Find Your Greatness' during the London Olympics, and get inspired by inventive tactics like the Fiji Water Girl stunt and local marketing ideas involving purple bikes and gold shoes.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
Join Tyson Franklin and Jim McDannald, DPM, in this informative episode on the significance of having a mobile-optimized website for your podiatry clinic. Learn about the latest mobile usage trends and their impact on clinic visibility and patient acquisition.
Discover practical tips for improving user experience, the benefits of Google’s mobile-first indexing, and how a well-optimized website can enhance search engine visibility. From DIY approaches to professional web design and strategies like click-to-call features, local SEO, and a robust Google business profile, this episode is packed with insights to help you boost your online presence and attract more local patients.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin share practical, time-efficient marketing strategies for podiatrists. Learn how to turn routine activities into marketing opportunities, leverage social media platforms like Facebook, Instagram, and LinkedIn, and effectively engage with your local community.
Discover tips on tagging businesses, sharing your practice, and balancing personal and professional narratives. The episode also covers building strong patient relationships through personal stories and using creative tactics such as hashtags and cross-promotions. Tune in to unlock free marketing ideas, boost your visibility, and grow your practice effortlessly!
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this informative episode of Podiatry Marketing, host Jim McDannald, DPM, delves into how artificial intelligence can transform your podiatry practice operations. Discover the top AI tools, such as ChatGPT, Populate, Nabla, AKASA, and AWS HealthScribe, that enhance communication, streamline patient follow-ups, and minimize administrative burdens. Learn strategies to reduce billing errors, improve appointment scheduling, personalize patient care, and build stronger relationships with referring physicians.
This episode offers actionable insights on integrating AI to boost clinic profitability, optimize practice management, and maintain your competitive edge in the evolving healthcare market.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss why discounting is not a good marketing strategy for podiatry practices. They delve into the negative implications of discounting, such as attracting the wrong type of patients, setting unrealistic expectations, and diminishing the perceived value of the services.
Tyson also shares personal anecdotes and experiences, emphasizing the long-term consequences of consistent discounting on both the clinic's financial health and the quality of services provided. Tune in to understand why maintaining full pricing is crucial for a sustainable and profitable practice.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the crucial role of building a network and participating in professional associations for podiatrists. The conversation emphasizes the value of having a community of like-minded professionals and the benefits it brings, including mentorship, career opportunities, emotional support, and staying updated with the latest practices.
Both hosts share their personal experiences and insights on how engaging with peers at conferences and events can energize and inspire podiatrists, helping them avoid professional isolation and burnout.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of keeping up with market trends in podiatry. They emphasize the importance of promptly adopting innovative equipment and practices to meet patient needs and outpace competitors. Using examples from Franklin's practice, they highlight the advantages of being a market leader and the potential drawbacks of hesitance.The duo emphasizes the role of patient feedback and industry events in identifying new opportunities and stresses effective communication to educate patients about new treatments. Despite technical glitches, the episode offers valuable insights into maintaining a competitive edge in podiatry.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the game-changing benefits of AI medical scribes for podiatrists. They dive into how these tools can significantly enhance clinic efficiency, improve patient care, and streamline administrative tasks. By automating transcription and documentation, AI medical scribes allow podiatrists to focus more on patient care, ultimately leading to better outcomes.
Tyson and Jim break down the key advantages, from time savings and increased accuracy to cost savings and enhanced data security. They also address common concerns about transitioning to AI solutions and offer practical insights on implementing this technology in your practice. This episode is a must-listen for podiatrists looking to optimize their clinic operations and embrace the future of healthcare.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the critical concept of standing out in a crowded market. They dive into why blending in feels natural but can limit your clinic's growth and how stepping away from the norm can lead to greater visibility and success.
Tyson and Jim offer actionable strategies for making your clinic more distinct, from defining a unique brand voice to showcasing specialized services. They also address the common fears of standing out and how to navigate them effectively. This episode is essential for podiatrists who want to break free from the competition and attract more patients.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the strategic importance of 'areas we serve' pages for enhancing local SEO visibility. They explain the concept of local relevance, identify key local keywords, and optimize content to attract patients from nearby suburbs and towns.
The episode covers practical tips on structuring these pages effectively, including using authentic photos, case studies, and success stories. Tyson and Jim also highlight the significance of balancing content for search engines and human readers, making this episode a must-listen for podiatrists looking to expand their local patient base.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the benefits of live networking lunches and their substantial impact on business growth. They discuss their experiences, outline the typical format of such events, and emphasize the long-term advantages of making authentic connections.Tyson highlights ten key benefits of attending these lunches, from personal development to boosting community profile. They also offer practical tips on preparing for these events and effectively follow up afterward.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and structure of patient email newsletters. They explain the benefits of newsletters in educating patients, showcasing community involvement, and driving appointments.Jim provides tactical advice on selecting the right email software, crafting engaging content, and utilizing analytics to optimize newsletter performance. The episode highlights the significance of maintaining patient engagement through consistent, informative, and community-oriented email communication.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin explore the concept of market monopolies in the podiatry profession. They delve into real-life examples and anecdotes that show no single entity can dominate the entire market.Tyson shares his personal journey and experiences, underlining the importance of niching down, having a good marketing strategy, and being consistent. The discussion also includes tips on finding the right location for opening clinics and the benefits of differentiating oneself in a competitive market.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald discuss the crucial steps for podiatry clinic owners to get aligned with their marketing providers. They delve into setting clear goals and expectations, the importance of regular communication, and understanding key metrics and analytics to ensure effective marketing strategies.Tune in for essential insights on building a successful relationship with your marketing provider to grow your practice.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this lively episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the importance of focusing on podiatry services you enjoy and do well. Tyson shares his disdain for home visits and nursing homes, humorously recounting anecdotes that led him to stop offering these services in his practice.They emphasize the value of being honest with employers about your preferences and not marketing services you dislike. They also reflect on the importance of niching down in podiatry for a more fulfilling and successful career.
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