Episodes
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In this episode, Niamh Cassidy discusses the concept of the 'golden thread' in birth work businesses, emphasizing the importance of uncovering unique qualities, understanding personal motivations, defining ideal clients, and crafting clear messaging. She encourages listeners to reflect on their unique attributes and how these can be woven into their business practices to create a meaningful connection with clients.
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m diving into something game-changing for your business—how to use AI tools like ChatGPT. Now, before you roll your eyes and think, “But I’m in a people-focused business!”—hear me out. ChatGPT isn’t here to replace your voice or expertise; it’s here to support and amplify it.
I’ll walk you through how to train ChatGPT to reflect your style and personality, so it feels like an extension of you. We’ll also cover crafting prompts that actually work, using AI ethically, and avoiding some common pitfalls like losing your voice or, worse, breaching client confidentiality.
This episode is packed with actionable tips that will help you maximise the benefits of AI in your content creation and business growth—without compromising your integrity or values.
Here’s what you’ll learn:
How AI tools like ChatGPT can make creating content faster and easier.Why your unique voice is non-negotiable and how to keep it intact.The simple process of “training” ChatGPT to understand your business.Why clear and specific prompts are the secret to getting great results.The importance of fact-checking everything ChatGPT gives you.How AI can help you stay on top of trends in the birthwork industry.The golden rule: Protecting client privacy when using AI.Why AI should enhance your expertise—not replace it.The value of experimenting with prompts to find what works best for you.How to stay ethical and client-centred when using AI tools.If you’ve been curious (or cautious) about integrating AI into your work, this episode will give you the clarity and confidence to give it a go. Ready to take your business to the next level while staying true to yourself? Let’s do this!
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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Missing episodes?
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In this episode Niamh brings you through a guided visualization exercise designed to help you envision your future success and the thriving birth or postpartum business you aspire to create. Through deep breathing and imaginative exercises, just like we do with our pregnant clients, you are encouraged to connect with your goals, values, and the legacy you wish to build!
Mentioned: The NEST ProgrammeEnrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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In this episode, I sit down with Business and Mindset Coach, Amy Crumpton, to explore how birthworkers can safeguard their businesses and income while preparing for maternity leave. Amy has over seven years of experience working with thousands of clients, generating 7-figures in revenue. She recently pivoted her business to help women strategically ‘baby proof’ their businesses, enabling them to take extended maternity leave without the stress of financial instability.
We chat about practical strategies to ensure your income continues to flow, how to set up support systems, and the mindset shifts needed to feel confident taking time off. Whether you're already pregnant, planning a pregnancy, or want to future-proof your business, this episode is packed with actionable tips you don’t want to miss.
Guest Bio:
Amy Crumpton has been featured in major publications such as the Daily Mail, Marie Claire, and Business Leader. She’s also shared her expertise on BBC Radio and Channel 5. After 2.5 years of travelling abroad, Amy is back in the UK and is preparing for her next exciting journey—motherhood, as she expects her first baby boy in January.Follow Amy:
IG: @your.mamaera
IG: @socialcactuscoachingTune in now and learn how to safeguard your business during one of life’s biggest transitions!
Interested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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Welcome back to the Pregnancy & Postnatal Entrepreneurs Collective podcast! After a summer break, your host Niamh Cassidy is back and ready to dive into some seriously game-changing advice for birthworkers.
Episode Highlights:
Today, Niamh reflects on what she would do differently if she were starting her birthwork business from scratch. Whether you're just launching or need a fresh perspective, these insights are a must-hear.
She’ll be covering three pivotal things that could make all the difference for your business—and spoiler alert—they're things most birthworkers overlook!
Why You Need to Listen:
Struggling to balance passion with running a business? Niamh has some practical tips that will change how you approach your work.Unsure who your real ideal client is? You’ll learn how to attract the people you actually want to work with.Afraid of showing up on social media? Niamh shares her own experience and how to break through that fear.Mentioned in this Episode:
The Nest Programme – A supportive group mundset & business coaching programme for birthworkers looking to grow their business.1:1 Coaching with Niamh – Tailored business guidance for birth and postpartum professionals.Connect with Niamh:
InstagramWebsiteThis episode is full of insights that could transform your approach to your business, so make sure to tune in and take notes! Don’t forget to share and tag Niamh on social media to continue the conversation. You won’t want to miss this one!
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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In this episode I chat with Emma Benyon about that often controversial topic of 'self care and what is it anyway? And what does is mean as a birth or postnatal worker? How can we make sure our tanks are full so we can continue to give to clients? And how do we even fit it in!? Emma breaks it all down for us and gives easy practical tools you can implement today.
Emma Benyon is a self-care and motherhood coach and educator, supporting busy mums who are juggling the school run with a job and building a business with the tools to be less overwhelmed and have more balance, energy and clarity.Emma is mum to a six year old and a qualified NLP, mBIT and Practical Magic Coach and full time post 16 educator. She is the editor of Positive Wellbeing Zine for Mums and host of the Self Care and Motherhood Edit podcast. Her passion is to support busy mums to have more time and energy for the all the things they enjoy and to have the tools to support and nurture themselves.
Website - Emmabenyoncoaching.co.ukInstagram - @emmabenyon.coach
Facebook - @emmabenyon.coach
Podcast - Self Care and Motherhood Edit
Stand Out & Get More BookingsInterested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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In this episode I talk about how it feels to take yourself way out of your comfort zone in relation to belief that you are worth it. have a listen
Interested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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In this episode Niamh chats with Mary Tighe, co-owner of Doulacare Ireland. Doulacare Ireland provide training to birth & postpartum doulas and also works together with over 40 Independent Doula Contractors who offer birth and postpartum support to families around Ireland.
Mary herself is an experienced birth and postpartum doula, childbirth educator, and breastfeeding counsellor. She trained as a birth doula in 2006 and has since developed a special interest in supporting clients through Pregnancy Loss and VBAC birth. Mary’s dedication to her work has been recognised in her winning Doula of the Year in 2018.
In the episode we cover the challenges and benefits of transitioning from a solo doula to a partnership and a company, the importance of mentoring, to dealing with burnout, perimenopause and bringing in employees.
Want to join over 100 birth and postpartum workers at the Birth Biz Breakthrough event on the 16th & 17th April 2024? Click here to secure your free virtual seat.
Sign up to our newsletter and get the 10 Steps to Stand Out and Get More Bookings GuideInterested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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In this episode of The Pregnancy & Postnatal Entrepreneurs Collective podcast, host Niamh Cassidy delves into the world of blogging, uncovering its remarkable potential for birth workers looking to expand their businesses. Niamh explores the undeniable power of blogging in today's digital landscape. Despite the prevalence of social media, she highlights compelling statistics revealing that websites with blogs receive a significant 55% more traffic. Drawing from personal experience, Niamh emphasizes the enduring impact of well-crafted blog content, which continues to attract daily visitors even years after its publication. So if you're ready to fin out why you should be blogging, listen in now!
The Birth Biz Breakthrough Event
10 Steps to Get More ClientsEnrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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In this episode your host Niamh Cassidy, IBCLC, Antenatal Educator and business coach & mentor to birth & postpartum workers takes you through what it means to create a mindset of balance and boundaries and how that can help you thrive in business.
Do we all have the same 24 hours in the day? Lets find out...
Topics
-Running a business and being a mother
-Running a business and other responsibilities
-Work life balance for birthworkers
-Why it's important that your business has is prioritised at times
Also, if you are looking to grow an email list after Facebook and Instagram went down and need an email provider Flodesk is really easy to use and we have 50% off to get you started.Interested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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Join us in this episode of where we dive into the world of content creation and discuss how to elevate your game by avoiding common pitfalls. Host Niamh Cassidy, IBCLC and THE business coach and mentor to birth & postpartum workers, shares valuable insights on crafting content that resonates with your audience, from prioritizing their needs to infusing entertainment value into your posts. Learn why less is more, how to break down complex ideas into manageable steps, and discover the RACE marketing framework to guide your content strategy. Whether you're a doula, lactation consultant, or birth educator, this episode is packed with actionable tips to help you stop making crap content and start captivating your audience. Tune in now and take your content to the next level!
Download 10 Steps to Standing Out & Getting More ClientsEnrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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In this episode Niamh chats with Crystal Bantel, affectionately known as Your Tech Fairy. They discuss everything you wanted to know about email marketing and freebie funnels including:
What is email marketing?What are the benefits of email marketing?How do you get started?How to nurture your subscribers Using email marketing to book clientsMaking the tech side easy
Crystal specializes in guiding neurodivergent entrepreneurs through the maze of online business tech and design. With a strong focus on those with ADHD, Autism, C-PTSD, POTS, and other chronic conditions, she offers a range of services such as website design, and email marketing course, and a comprehensive 1-year group program for neurodivergent business owners who don’t feel tech savvy. Crystal is dedicated to making email marketing, social media presence, and website creation, accessible and manageable for everyone. Through her program, she aims to transform the overwhelm of tech and design into a journey of empowerment, enabling her students to build their online presence with confidence and authenticity.
https://crystalbantel.com/
Your Tech Fairy on Instagram
10 Steps to Stand Out & Get More BookingsInterested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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Are they limiting beliefs? Imposter syndrome? Or, just temporary thought patterns?
We all have mindset issues that hold us back. In this episode I go through the 5 top ones that I see in Birth & Postpartum Workers and how to overcome them.
Download the 10 Steps to Stand Out % Get More clients hereEnrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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In this episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast our host, Niamh Cassidy, IBCLC, chats with Rebecca Reddin about the impact of vicarious trauma on birth & postpartum workers, how to prevent it and how to treat it.
Rebecca is a PSI and IACP accredited Counselling Psychologist and Certified Perinatal Specialist and has in-depth training on the transition to parenthood; including infertility, pregnancy, loss, birth trauma, the postnatal period and parenting. Rebecca is the Founder of Mindful Roots Counselling and provides online counselling support to women, parents and couples within the journey to motherhood. Rebecca is currently building and launching a training program around perinatal mental health so stay tuned! Originally from the US (just outside of Seattle) Rebecca moved to Kinsale, Co. Cork in 2021 with her family where she enjoys spending time with her chickens and walking along the beach.
Mentioned in the episode:
Professional Quality of Life Scale which is a self-test for burnout, compassion fatigue and vicarious trauma. https://proqol.org/proqol-measureFree 30-minute webinar on symptoms and screening of Perinatal Mood and Anxiety Disorders for anyone working in the perinatal world and having contact with mothers. http://gem.godaddy.com/signups/e422494f4bd04086b30b82a910933c89/join
Rebecca's website www.mindfulrootscounselling.com
10 Steps to Stand Out & Get More Bookings GuideInterested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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Join us in this episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast as we tackle a question buzzing in the minds of birth and postpartum professionals – "Should I niche down?" While it might seem like serving pregnant or postnatal families is niche enough, we explore the potential benefits and challenges of getting even more specific.
Discover the perks of becoming an expert in a particular area, from gaining trust to being the go-to person for a specific service. We share real-world examples, like the Instagram account dedicated solely to cooking potatoes, proving that embracing a niche can build a dedicated following.
But it's not all sunshine – we discuss the challenges, whether you're working in-person or online. Is there a big enough population for your niche in your area? Can you stand out in the vast online space? We get real about the potential hurdles.
And what if your niche doesn't take off as expected? We emphasize the importance of giving it time and being open to change. Not everyone needs to niche down, but if you decide it's for you, be strategic, be adaptable, and don't be afraid to switch things up if needed.
Tune in for a laid-back, conversation-style discussion on the ins and outs of niching down in the birth and postpartum support world. Whether you're a doula, lactation consultant, or childbirth educator, this episode is packed with insights to help you thrive in your unique niche.
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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In this episode, we delve into a topic every birth and postpartum professional encounters: business lulls. Join Niamh Cassidy, coach and business mentor to Birth & Postpartum Workers, as we explore strategies to not only weather the storm but emerge stronger than ever.
Building a Steady ClienteleCultivating Referrals:
Discover the power of word of mouth and referrals. Niamh shares insights into creating satisfied clients who become your greatest advocates. Learn about implementing referral programs to keep those recommendations pouring in.Staying Present on Social Media:
Maintaining an active online presence is vital. Tune in to understand how engaging with your audience and showcasing your expertise on social media can attract potential clients and keep your services top of mind.
Navigating Business LullsFinancial Planning:
Prepare for the inevitable by setting aside a financial cushion. Niamh provides practical tips on how to plan financially, giving you peace of mind during slower periods and allowing you to focus on your clients.Bouncing Back Stronger
Reconnect with Your Network:
After a lull, reconnecting with your network is crucial. Learn how reaching out to past clients, colleagues, and collaborators can jumpstart your business and open up new opportunities.Showcase Your Expertise:
Reignite your clients' trust by showcasing your expertise. Niamh discusses the importance of sharing success stories, testimonials, and updates on your professional development to reaffirm your value.Surviving business lulls isn't just about getting by—it's about thriving. Join Niamh as we empower birth and postpartum professionals to navigate challenges, plan for success, and bounce back with resilience. Remember, in the birth and postpartum industry, you're not just a service provider; you're a thriving business owner. Stay empowered!
What to learn how to stand out in this ever growing industry? Download my 10 Steps to Standing Out & Getting Bookings now.Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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People often ask why I train other birth and postpartum workers to do well in business, well that's the topic of todays conversation with Fiona Rea, IBCLC - training in the competition!
Fiona Rea is a mum to 4 beautiful breastfed almost all adult children with experience of birthing 3 at home and 1 in hospital. Since 2011 she is an International Board Certified Lactation Consultant (IBCLC) and has been very much enjoying working in her own private practice for almost 13 years. Along with her IBCLC role Fiona has been a breastfeeding counsellor with Cuidiú for 21 years and she also works as Cuidiú tutor and childbirth educator. She has a love of learning and in 2021 she completed with honours her Masters in Advanced Facilitation for Health and Well-Being and in August 23 qualified as a Celebrant with Entheos Ireland. She runs online pre and postnatal workshops for birth and breastfeeding but more recently has been running workshops for the newly minted IBCLCS to give them guidance on setting up in their own private practice. This is something she is really enjoying as it’s a good refresher for her and also a nice way of networking with her colleagues.Interested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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In this important episode I discuss the all too little talked about subject of burnout in birthwork. My guest Jennifer Santos is a a former childbirth educator, former doula and current certified nurse-midwife working with parents and birth workers in a state of overwhelm to provide information, support and evidence-supported interventions to move them from burnout to bliss.
Discover How To Get Back to Loving Birth Work - Free Guide
When disability took Jennifer out of clinical practice in 2018, the first thing she noticed was that she was suffering from PTSD and burnout that she hadn’t even had time to notice while in the trenches. With her return to clinical practice in doubt, she became certified in a few new skills, including helping people process distressing birth memories. Watching from the sidelines in 2020, Jennifer read about people leaving the work in droves - the work that was their calling, that was so important to them and was so needed in the world and she vowed to do something about it - and the Burnout to Bliss Solution for Birthworkers was “born”!Doulas, Midwives, and Nurses Overcoming Burnout Facebook Group
Interested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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In this unedited episode recorded on New Years Day 2024 I take you through three lessons I learned last year that I think will help you too. It's not easy being a birth & postpartum worker and caring your for own family and all the other responsibilities you have!
In the episode I also mention my amazing Balance & Boundaries for Birth & Postpartum workers Workshop that is happening on 10th January 2024.
Sign up here or get the deets in our Facebook group.Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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In this episode of the Pregnancy & Postnatal Entrepreneurs Collective podcast we delve into the secrets of "Building an Award-Winning Business" with the incredible Claire Glynn, the brains behind Clever Little Handies, an award-winning baby sign program based in Kildare, Ireland.
Join me as I sit down with Claire to uncover the fascinating journey of how she transformed a small local venture into an acclaimed business. Claire's story is a testament to the power of passion and determination in the world of pregnancy and postnatal entrepreneurship.
Discover the origins of Clever Little Handies, which started as a spontaneous idea when Claire's youngest was just 7 months old. Tune in as Claire shares the challenges and triumphs of running classes during lockdowns, adapting and thriving by taking her program online through various libraries nationwide.
Whether you're a seasoned birth and postpartum worker or a budding entrepreneur in the field, this episode is packed with wisdom on business growth, adaptability, and the joy of creating valuable connections with your community.
You can find out more about Claire at http://www.cleverlittlehandies.ie/
Interested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.
Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.
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