Episodes
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If you have ever considered exiting your business or even acquiring another person's business, today's podcast episode is for you. My guests today are two of my clients and also friends: Meghan Hopkins Sokorai of And Here We Are, and Kiwi Schloffel of Your Gal Kiwi.
Last year, Kiwi made the decision that she wanted to exit her product-based business and specifically exit the day-to-day operations of manufacturing. During this episode, these ladies share their individual and collective stories about how the Your Gal Kiwi brand is now under the umbrella of And Here We Are. They'll share how this collaboration came to be, considerations and questions they both had as they structured this deal, and what it means for both brands moving forward.
Today’s episode is brought to you by our Proof to Product resource library. It’s where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace.
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You can view full show notes and more at http://prooftoproduct.com/338
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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One of the things that sets Proof to Product apart from other people teaching about wholesale is the breadth and depth of not only my personal knowledge but also the fact that we bring in a variety of other perspectives from buyers to sales reps to consultants and manufacturers.
This wide lens allows us to share best practices and current trends that we're seeing in the market currently. We're not sharing one narrow viewpoint about how to sell wholesale. We have amassed decades of knowledge through the collaborations and inclusivity that we foster in our community, supporting thousands of product-based industry leaders.
This week’s episode is an example of that. Our guest today is Kimberley Yurkiewicz, a 25-year veteran in the stationery industry. She has expertise from a variety of perspectives as a retailer and buyer, as a sales rep, as a manufacturer, and as a Paper Camp speaker. She's also been a previous guest on this podcast.
She was on episode 9 of Proof to Product way back in 2017, and that is still one of our most popular episodes to date. You can go back and listen if you want to hear why wholesale catalogs are an important sales tool.
Kimberley and her husband, Zach currently own Measure Twice, a paper and gift shop in Brooklyn, which was highlighted as one of New York City's best in New York Magazine last year. Kimberley has long been a proponent of an old-school approach to small business, cheerleading for brick and mortar, and making the effort to steer clear of Amazon. She also thinks it's okay, even essential, to include politics in your business plan.
On today's episode, Kimberley is sharing the challenges she faced having owned and operated 3 brick and mortar retail shops through challenging times, why she chooses not to use fair when making wholesale purchases, and her preferences for how she likes to be pitched by wholesale brands.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.
And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, its only $27 bucks.
Get Access to the Unlock Buyer Secrets Interview Series
You can view full show notes and more at http://prooftoproduct.com/337
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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Missing episodes?
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Did you know that almost 70% of shoppers abandon their online shopping carts and don't follow through with a sale?
That means that only 3 out of 10 of your customers who go to your website and load up their shopping cart complete their purchase. The same report from Baymard Institute said that more than $18,000,000,000 in e-commerce sales are lost annually due to abandoned carts.
That is a whole lot of money. And yet, only some independent product brands are utilizing abandoned cart follow-up emails to recapture some of these sales.
On today's episode, I'm answering a question from our recent round of Paper Camp regarding abandoned cart email automations. If you have ever shied away from sending out these emails, you are going to want to listen to this one and rethink your strategy.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.
And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, its only $27 bucks.
Get Access to the Unlock Buyer Secrets Interview Series
You can view full show notes and more at http://prooftoproduct.com/336
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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Our focus here at Proof to Product is teaching people how to successfully sell their products to the wholesale market. But many of our community members sell through multiple sales channels, including licensing, custom work, direct-to-consumer online sales, and in-person retail markets.
For today's episode, we're sharing a portion of a recent coffee chat that we hosted inside our LABS program. It was a roundtable on in-person retail markets, and we had 3 of our community members weighing in with their experiences and insights.
Today, you'll hear from Emily Chiang of Emii Creations, Danella McKinnon from McKinnon Collective, and Kate Pinto from Bean Horse Car Designs. They are sharing their thoughts surrounding the changing landscape in in-person retail markets, along with their best strategies, tips, and advice for people who are considering retail markets.
This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us consistently, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.
If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.
DOWNLOAD NOW
You can view full show notes and more at http://prooftoproduct.com/335
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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The last time Brittany O'Brien was on the podcast was back in 2022, and we were talking about how she scaled her business to 500 wholesale accounts.
Earlier this year, Brittany crossed a new milestone. Her products are now sold in over 1,000 stores, and today, we're going to dig into what the last year and a half has looked like for her. Specifically, we're talking about customer acquisition versus customer retention strategies, fair SEO, and how trade shows have played a part in her substantial growth.
Brittany is a New York City-based illustrator and the owner of the stationery and gift company, Brittany Paige. Originally a graphic designer in the corporate fashion world, she started her business as a side hustle while working full-time.
In addition to working on custom illustrations, she also creates witty and empowered goods for the unapologetic girl, including greeting cards, stickers, candles, pen sets, and more. Her products are inspired by current events, city living, and pop culture, and they can be found in over 1,000 retailers worldwide, including Macy's and Paper Source.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.
And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.
Get Access to the Unlock Buyer Secrets Interview Series
You can view full show notes and more at http://prooftoproduct.com/334
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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We have shared many incredible business growth stories here on the Proof to Product podcast. One thing that I always try to emphasize is that business is not one size fits all. Every business will look different, operate differently, and have different goals they're working towards.
To build a profitable, successful long-term business, we have to be very intentional about the choices that we make. And that includes where we invest our funds, what type of support we bring into our business, the types of products we manufacture, and the revenue streams that we focus on.
Today's guest is Beth Roszkowski, the one-woman show behind Tiny Hooray, a small but mighty enterprise based in Arlington, Virginia. Beth creates stationery and gifts that say what we're thinking, but may not wanna say out loud. It's the tiny hoorays that keep us going each day and keep us connected to our people.
She's a Paper Camp alumni and a member of my advisory board mastermind. Wholesale is Beth's primary revenue stream, and she's currently working with sales reps and 300 stores, including key accounts and independent retailers.
On today's episode, Beth shares her business journey, why she doesn't want to hire employees, and how she's utilizing independent contractors for project-based and ongoing support for her business.
Today’s episode is brought to you by our Deciding What to Delegate free workshop. As busy entrepreneurs, one of our biggest challenges is knowing where to dedicate our time and energy. We’re usually so busy doing the work in our business that we have a tough time identifying what we can hand off to someone else. This on-demand free workshop will provide you with 3 simple steps so that you can identify what projects to outsource so that you can stop being the bottleneck in your business.
SIGN UP
You can view full show notes and more at http://prooftoproduct.com/333
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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Last week on episode 331, you met my friends Ginny and Elli from the Supported CEO. They very candidly shared their stories of experiencing burnout in entrepreneurship, including what that was like, what they felt, and they shared their journey back from burnout and what they did to get to where they are today.
Today is part 2 in the discussion with Elli and Ginny, and they are sharing strategies and tactics to help you avoid burnout and rebuild self-confidence and trust.
You will learn what support pockets are and how to use them in your daily living to ease stress and protect your peace.
You can sign up for their free training on how to burnout proof your business by going to this link: https://supportedceo.com/burnout
Today's episode is brought to you by a brand new page on our website, where you can access our free and lower-priced products. Head to http://prooftoproduct.com/courses to learn more.
We want to make it easy for you to get the help that you need when you need it most. We have incredible resources including our wholesale audio series or our unlock buyer secrets interview series which sheds light on how the wholesale buying cycles and retailer buying preferences have changed (and is only $27!).
SIGN UP
You can view full show notes and more at http://prooftoproduct.com/332
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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The topic of burnout is popping up a lot in my business circles. People are tired, and they are struggling with decision fatigue. Many people I talk to are questioning whether to even continue with their business or whether they should make an exit, but these types of conversations typically happen behind closed doors, or worse, they don't happen at all, and people end up struggling alone in silence, which is not what I want for any of you. That all changes today.
Ginny Krauss and Elli Runkles are sharing their journey back from burnout on the podcast. What it felt like, how they knew something needed to change, what type of help they sought out, and how they've gotten to their recovery point today where they're helping other business owners.
We also discuss decision fatigue, building self-trust as a business owner, and how your definition of “success” as a business owner can change over time.
Ginny Krauss and Elli Runkles are the cofounders of Supported CEO. Their mission is to help busy entrepreneurs thrive in both life and business without burning out by becoming a more supported version of themselves.
Ginny and Elli have over 15 years of entrepreneurial experience. Both of them had previous businesses before coming together to cofound Supported CEO in 2023. They are also both Americans who have had the unique experience of living abroad for over a decade. Ginny lives in Germany, and Elli lives in Portugal. They are also the hosts of the Supported CEO podcast.
Today's episode is brought to you by a brand new page on our website, where you can access our free and lower-priced products. Head to http://prooftoproduct.com/courses to learn more.
We want to make it easy for you to get the help that you need when you need it most. We have incredible resources including our wholesale audio series or our unlock buyer secrets interview series which sheds light on how the wholesale buying cycles and retailer buying preferences have changed (and is only $27!).
SIGN UP
You can view full show notes and more at http://prooftoproduct.com/331
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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If you're looking for ways to be a stronger leader within your business or you're considering expanding your team, please block off some quiet time to carefully listen today.
Our guest for this episode is Tatiana O'Hara, a team and leadership development consultant who helps successful yet overwhelmed online business owners create the structure needed for their team and daily operations so that they can focus on scaling sustainably.
As a corporate leader turned business coach, she has helped dozens of leaders optimize and build their teams and learn essential leadership skills that have yielded 100 of 1,000 of dollars in sales growth.
Overall, if you're ready to stop being the doer of all the things and you're ready to build a business that doesn't run you, Tatiana is your gal.
In this episode, we're talking about mistakes that folks make when they are hiring, how to identify appropriate KPIs, (key performance indicators for the individual roles you're hiring for), and how to have tough conversations when managing a team.
Tatiana also shares her personal story of laying off her higher team after having her first baby last year. It's a relatable story about how life circumstances shifted her priorities and her goals for the business, something I'm sure many of us have experience with.
Today’s episode is brought to you by our Deciding What to Delegate free workshop. As busy entrepreneurs, one of our biggest challenges is knowing where to dedicate our time and energy. We’re usually so busy doing the work in our business that we have a tough time identifying what we can hand off to someone else. This on-demand free workshop will provide you with 3 simple steps so that you can identify what projects to outsource so that you can stop being the bottleneck in your business.
SIGN UP
You can view full show notes and more at http://prooftoproduct.com/330
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Deciding What to Delegate free workshop
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We are gearing up for the 43rd round of Paper Camp and we are so excited!
This is our wholesale intensive program, and I wanted to do something fun for this week's podcast episode to celebrate this milestone and the fact that enrollment for Paper Camp is currently open.
I asked our past Paper Camp students to answer 1 question: How have you and your business grown since participating in Paper Camp?
The responses we received were incredible. In this episode, you're gonna hear from 9 women who represent a small sampling of our community. They sell a wide range of home decor, jewelry, embroidery, stationery, and consumer gift products. They sell their products to stores big and small across the world.
Some came through Paper Camp several years ago while a couple just attended our last round in fall 2023, and yet each of them took advantage of everything that Paper Camp had to offer: the coaching, the community, and the coursework.
They implemented what they learned, and now they are seeing incredible results. Check out the links of everyone featured below and be sure to head to this link to enroll in the 43rd round of Paper Camp. Class starts on Monday, February 19th!
Businesses featured in this episodeChelsea Ward, Sketchy Notions: Follow on Instagram
Christy Asper, Paper Baristas: Follow on Instagram
Riki Inge, Rikrack Embroidery: Follow on Instagram
Sandra Alcorn, Petals & Pins: Follow on Instagram
Shelley Schmidt, Sunny Day Designs: Follow on Instagram
Kate Murray, Quick Brown Fox Letterpress: Follow on Instagram
Nellys Siria, Cocoa Loves Grey: Follow on Instagram
Keli Change, PärdēPress: Follow on Instagram
Ashley Sutton, Hustle and Hope: Follow on Instagram
You can view full show notes and more at http://prooftoproduct.com/329
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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Have you ever wondered what it's like to attend our Paper Camp program? If so, today's episode is for you!
I am sharing an inside peek into one of our Paper Camp coaching calls. This one is with Alex Gagne of Chez Gagné. Alex has been a longtime member of our Paper Camp community. When she first attended as a student, she had been in business a little less than 2 years.
She was working out of her living room and had designed a collection of 80 SKUs. Alex knew that wholesale was her end game, so she soaked up everything that Paper Camp had to offer and went home and put what she learned into practice.
As you will hear during the episode, Alex has done an incredible job of thoughtfully expanding her product line with an eye toward profit margins, sell-through rates, and intentional partnerships. We talk about the profit margins that she seeks when adding new product categories to her line. We also discuss discontinuing products and the pros and cons of working with big box retail stores among other things. This is just a tiny sliver of my conversation with Alex, and it's a tiny sliver of what the Paper Camp experience is like.
You can view full show notes and more at http://prooftoproduct.com/328
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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If you’re listening today that means you’re likely interested in applying for our Paper Camp scholarship!
Giving back is one of our core values here at Proof to Product and we give back through our time, knowledge as well as financial scholarships.
Since 2011, we’ve awarded over $275,000+ in scholarship funds to creative entrepreneurs who sell physical products to the wholesale market. These brands had big dreams of seeing their products on the shelves of their favorite stores and they have obtained huge results.
These scholarships are a big deal and we treat them that way. We typically have anywhere from 80-90 scholarship applications every round of Paper Camp. My team and I dedicate several days to view all the videos, read the applications, review websites, and ultimately whittle it down to one full tuition scholarship winner.
It’s never an easy choice, but we do put a lot of care into our selections. And, today I want to share 5 ways that you can stand out when submitting your Paper Camp application.
You can view full show notes and more at http://prooftoproduct.com/327
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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I have been doing so much good content for other people and I’m doing my best to bring it back around so that you all have access to it and know about these resources.
Recently, the team of Aeolidia asked me to weigh in with my thoughts on the changing landscape of wholesale trade shows for their blog. The post features comments from Arianne Foulks of Aeolidia, Abby Glassenbeg of Craft Industry Alliance, Morgan Cros, the founder of Original’s Duckhead, and myself — all of us shedding light on our thoughts about in-person wholesale trade shows as we head into 2024.
I used this post as a starting point for this week’s podcast episode. We’re going to dive deeper into my personal thoughts on the state of wholesale trade shows and elaborate on some of my comments made in the blog post.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.
And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.
Get Access to the Unlock Buyer Secrets Interview Series
You can view full show notes and more at http://prooftoproduct.com/326
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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I’ve been thinking a lot about how our past work experience and general lived experience shape how we start and build our businesses. For me, I spent 12 years in the corporate world leading business development and strategic marketing teams for large law firms before starting my product line. That time in my life taught me about project management, budgeting, and how important relationships are in business. These are lessons that I carried into my product brand and also into the way we run Proof to Product today.
Our guest Divya Guruju of Melloworks, spent many years in the corporate world designing menswear in New York City. Today, she’s talking about how her time in the fashion industry led her to create her bold, colorful, and modern stationery and gift line.
In this episode, we’re talking about how Divya is expanding into textiles and home goods products. She shares how she plans out her new product releases based on logistics she learned in her corporate job. She also shares how Paper Camp provided her with a roadmap for the success she’s had with wholesale.
Through Melloworks, Divya sells luxurious wrapping paper, colorful and eye-catching notebooks, fun greeting cards, and cool gifts. All are designed to be color-coordinated for a stunning presentation.
Today's episode is brought to you by our Is Wholesale Right for You private podcast!
This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business.
After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!
Listen to the free Audio Series
You can view full show notes and more at http://prooftoproduct.com/325
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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Happy New Year! I hope you had a restful and relaxing holiday season. I enjoyed a lot of downtime with my family and also worked on a few things behind the scenes to get Proof to Product ready for 2024.
I thought it might be helpful to share some of the things that I look at as I’m wrapping up one year and starting a new one.
So today’s episode is going to focus on your New Year checklist. I’m going to share 10 things that work for me in hopes that they will work for you too.
Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!
SIGN UP
You can view full show notes and more at http://prooftoproduct.com/324
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 9, and we have some incredible things lined up for you!
While we're gone, be sure to dip back into the archives. We have over 323 incredible episodes to help you strengthen your business.
Have a great two weeks and I will see you on January 9th!
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There is a lot of noise on the internet. Lots of gurus, experts, and other people claim you have to do things a certain way in order to be successful. We see ads on social media telling us there is a magic formula or 5-step process that will make all of our dreams come true.
It seems that a new business coach is popping up on the scene every day with some new system or lived experience that we have to follow.
I firmly believe that there is room for everyone and that we all have unique experiences and expertise to share that can benefit others.
However, I also know that as a consumer of content and someone looking for guidance in your business, it is hard to know who to trust. Especially when you feel like the entire internet is screaming at you about some new method or strategy that you need to implement. It can feel overwhelming.
This brings me to today’s podcast topic… a question came up in our community about whether or not you should be doing monthly promotions for wholesale customers.
The answer is no, absolutely not, and we’ll get into six reasons why you should not be doing monthly wholesale promotions for your business.
Today's episode is brought to you by our Is Wholesale Right for You private podcast!
This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true:
You'll know whether you want to pursue wholesale for your product business
You'll have the confidence and action steps to get started with wholesale.
SIGN UP FOR THE FREE AUDIO SERIES
You can view full show notes and more at http://prooftoproduct.com/323
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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Hey everyone! I was recently on Shirlee Fisher's podcast, The Tillage Podcast, where we talked about a variety of topics: how to navigate challenges during a crisis, how to make informed decisions with my four-factor framework, how to embrace knowing your numbers as a neutral tool for success and so much more.
I had such a good time that I asked Shirlee if I could air the episode on our podcast, so that's this week's episode!
You can check out more great episodes on Shirlee's podcast, just look up The Tillage podcast on whatever podcast app you listen to. You can also follow Shirlee on Instagram at @thetillagepodcast.
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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It’s no secret that wholesale buying patterns and in-person trade shows have shifted substantially over the last few years. Where buyers were once placing fewer, but larger orders a couple of times a year - oftentimes at trade shows - they are now placing more frequent, smaller orders throughout the year both online and at in-person markets.
As someone who talks to both wholesale brands and buyers every single day, I have a unique viewpoint that lets me see some of these industry shifts at scale. I believe that it is really important for all of the wholesale brands in our community to hear from different buyers so that you can make informed decisions for your business, which leads me to share today’s guest for the podcast.
Today’s guest is shop owner Audrey Woollen of Urbanic. She is the founder and creative director of Urbanic a nationally and internationally recognized stationery and gift brand and independent boutique in Los Angeles.
With 17 years of establishment, Urbanic has developed collaborative signature lines with some of the nation’s top designers as well as the development of an Urbanic brand. Audrey has been a board advisor at the National Stationery Show, a judge for the Louie Awards, a trends curator for Top Drawer London and is on the editorial board of Stationery Trends Magazine, as well as consulting for the pitch programs for the Noted Trade show and Paper Fest London. Audrey is considered an industry leader within the stationery and design community.
In this episode, Audrey shares her thoughts on in-person trade shows, the rise of Faire as a digital marketplace, and its effects on how she does business as a brick-and-mortar retail shop. She shares her appreciation for email marketing efforts of wholesale brands and also advice she would give her past self now that she’s been in business for 17 years.
This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.
If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.
DOWNLOAD NOW
You can view full show notes and more at http://prooftoproduct.com/321
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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The best products solve a problem or create an emotional connection. The ideas for these products stem from our own pain points or challenges as well as the joys in our lives. That is what our guest today did when she brought a new product to market.
Today's guest is a scientist by training, a creative tinkerer, and a natural show entrepreneur. Zeba Parkar is the owner of Treleaf, a product line that was created from Zeba's own needs as a plant owner and lover during the pandemic.
Zeba was looking for beautiful and functional ways to support her plants, and after trying multiple products, she hopped on a laser cutter and created her own. Over the last 3 years, Zeba has grown Treleaf into a thriving brand, selling products through direct-to-consumer channels and wholesale channels.
Her products can be found in over 150 stores, and she's working with a distributor to expand her reach.
In this episode, Zeba shares about the early success of her business, including how she fulfilled orders 1 by 1 on a shared maker space laser cutter to now having a warehouse space that supports multiple laser cutters, a team, and her production space to service again the direct to consumer and wholesale customers. We also talk about the challenges of bringing a new product to life and how she's legally protecting her brand and the products that she creates.
Today's episode is sponsored by our Unlock Buyer Secrets interview series.
To make a strong first impression with wholesale buyers, we need to do a few things really well.
We need to make it easy for stores to purchase from us.
We need to have clear pricing and terms and conditions.
We need to clearly communicate and add value at every touchpoint
We need to focus on building strong relationships with those wholesale customers.
And all of that becomes infinitely easier when we actively listen to what our buyers need.
This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And the best part, it's only $27.
Purchase Unlock Buyer Secrets Today
You can view full show notes and more at http://prooftoproduct.com/320
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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