Episodes
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Join us as Coach Lisa led a session on the 3 stages of human reaction to change and crisis, emphasizing the importance of understanding one's behavior and emotions during these phases for personal growth and change. The training also covered the concept of safety and security in human behavior, the importance of moving out of one's comfort zone, and the need and path to break patterns that prevent individuals from taking action.
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In this episode, Lisa discusses strategies for securing listings in competitive markets, emphasizing the use of data to provide tailored information to clients instead of traditional printed materials. Key points include understanding property value, target demographics, estimated time on the market, and commission structures. Lisa also shares insights from touring an $89 million property, highlighting the importance of handling sales across all price ranges and investing in staging and marketing efforts. Personal success stories are shared, showcasing the effectiveness of offering remodeling options to enhance a property's appeal.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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Missing episodes?
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In this particular episode, Susan, a licensed real estate agent with nearly two decades of experience, seeks advice on improving and expanding her business. She currently relies on referrals and leads, closing around 15-20 deals annually. Despite considering business growth, she prefers a boutique approach due to stress management concerns.
Lisa advises Susan to market to her existing client base and streamline her business processes to reduce stress. The host emphasizes optimizing current systems before expanding her team and offers personalized coaching sessions to address her specific challenges in the real estate market.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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Building strong relationships with clients is highlighted as a crucial aspect of successful sales in the real estate industry. Lisa recommends tailoring the follow-up routine after the initial call based on the lead's response, creating a personalized approach for each client. It is advised to categorize clients based on their specific needs and establish clear follow-up actions to avoid wasting time on unqualified leads.
When it comes to paid lead sources, Google Ads are favored for their control and cost-effectiveness compared to Facebook ads. Additionally, Zillow is mentioned as a valuable source of paid leads, particularly for buyers, depending on the prevailing market conditions. Lisa suggests investing in past clients as a lucrative paid lead source, underscoring the importance of nurturing existing relationships for long-term success.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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Key Elements of a CMA:
Lisa highlights the critical factors to consider during a CMA: bedrooms, bathrooms, square footage, land size, age, and price.Relational Approach to CMAs:
Lisa explains her approach to CMAs, which focuses on building confidence and communication with clients.Instead of providing written CMAs, she engages in conversations with clients, using her market knowledge to offer a price range and potential property value.Comparing Active Listings:
Lisa discusses the importance of comparing active listings to understand competition and maximize property value.She explains how analyzing active properties alongside sold and pending listings helps adjust pricing strategies to align with market trends and client needs.Assisting Clients with Tax Protests:
Lisa shares her strategy of helping clients with tax protests to expand her sphere of influence and establish herself as an expert.She recommends sending targeted mailers to neighborhoods during tax assessment periods, offering opinions of value or assistance with contesting assessments.By targeting specific demographics, such as retired individuals on fixed incomes, Lisa demonstrates how realtors can use their market knowledge to attract new clients and provide valuable services.What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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The caller shares a personal experience of dealing with sellers who are taking a long time to clean out their parents' condo before listing it, emphasizing the importance of patience and offering assistance if needed while respecting the clients' timeframe. Lisa shares a story of a client going through a divorce, highlighting the need for understanding and patience in real estate transactions. The podcast stresses the importance of filling the pipeline and maintaining a relational approach in business, rather than focusing solely on transactions. Emotional control is also discussed as a crucial aspect of real estate dealings, with the host providing an example of calming a client's fears and focusing on positive outcomes. Lisa also touches on the coaching aspect of their work, focusing on personal development, emotional control, and sales techniques. Overall, the podcast encourages real estate agents to seek help and coaching to navigate the challenges of the current market.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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Lisa addresses the industry debate of staying within one's lane versus providing extra services to enhance the client experience, advocating for building relational business connections to increase referral rates and repeat business. Lisa shares personal examples of providing tailored closing gifts and assistance with the moving process, acknowledging the logistical challenges of living on an island and the importance of planning ahead to meet clients' needs. She suggests creating a guide for newcomers to navigate island living and encourage real estate professionals to seek coaching for navigating market challenges and identifying personalized strategies for success. The speaker stresses the importance of understanding one's strengths, market conditions, and individual goals to drive sales growth, urging individuals to utilize coaching services for personalized advice and solutions tailored to their unique circumstances.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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Inevitably in life, we experience rejection, a negative interaction with a client, colleague, or friend, or maybe you experience a loss in your life - the loss of a person or even the loss of what you thought your life was supposed to look like. Each of these situations comes with a common thread.....negative emotion.
Our life is made up of 50% positive experiences and 50% negative experiences. What accompanies all the good and bad experiences are our feelings.
We have been taught how to resist or avoid our feelings. However, the secret to a full-capacity life is the ability to feel the full realm of human emotion. And while we enjoy feeling positive emotions, we shy away from deeply feeling negative emotions for many reasons. Anger, resentment, frustration, agitation, disappointment, sadness, despair, defeat.....these feelings don't feel safe so naturally our body and brain tell us to avoid the perceived threat and so naturally, we do.
But, when we resist or avoid the negative emotion the feeling doesn't go away it becomes buried deeper inside us, then it begins to create a resistance inside our bodies, and as a result, we suffer. It may hide for a while, but it's never really gone away and often will create new, unwanted habits, behaviors, or unhappiness.What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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Topics discussed in this podcast include
Lead Generation and Client Engagement: Strategies for generating leads and maintaining consistent client engagement, including the use of tools like Homebot.Branding and Personalization: The importance of branding oneself as a hometown hero agent and personalizing client interactions.Business Structuring and Scaling: Advice on structuring a real estate business day and scaling to sell a high volume of homes annually.Efficient Processes and Support Systems: The need for efficient processes and support systems, such as transaction coordinators, to manage a high volume of listings.Technology and CRM Systems: Utilizing technology tools and CRM systems to manage client relationships and convert renters into buyers.Coaching and Continuous Learning: The value of coaching, continuous learning, and attending conferences to enhance skills and navigate the real estate industry.Challenges and Opportunities in Real Estate: Discussing challenges like buyer rep agreements and opportunities for growth in the real estate market.Promotion of Coaching Services: Promoting the speaker's coaching services and inviting agents to participate in coaching sessions for professional development.What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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Join me in this podcast where we dive into the world of real estate, providing valuable knowledge and encouragement. We'll explore the importance of confidence and understanding the market to convert clients. Empathy and understanding client needs are crucial for successful conversions. Discover the right amount of pressure needed to guide clients in their decision-making process. Learn how to effectively follow up with tools like Homebot and personalized mailings to ensure client retention. Hustle and responsiveness are important, but it's equally important to recognize when leads are not ready. Assess your business and determine effective strategies to avoid burnout. Different strategies are required for success in each area and market. Personalized and value-driven communication is key for converting leads. Discover how recorded videos can establish a personal connection and increase response rates. Build a strong client database and implement effective follow-up systems for repeat business and referrals. Consider online lead sources like Facebook ads or Google PPC to target specific audiences. Utilize lead generation platforms like OJO or Fast Expert for high-quality leads. Continuously test and evaluate different lead sources for optimal results.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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The podcast episode discusses strategies for drumming up new business in the real estate industry. Lisa emphasizes the importance of taking action and not getting discouraged during slow periods. She suggests several action items for agents to increase their business, such as reaching out to old leads, updating reviews and recommendations, utilizing home bot for clients, attending open houses, and engaging in community activities. Lisa also addresses common challenges that real estate agents face, including competition and objections from potential clients. She advises agents to be genuine in conversations, build trust, listen to concerns, and provide value to overcome these challenges. The episode concludes with a reminder for agents to reflect on their own business practices, seek new opportunities for growth, and seek help and coaching when needed.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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Learn the importance of personal lead generation and building client relationships in this video. Understand how to align with your customer's vision of success and find the right approach. Discover a five-step framework for effective lead generation and get valuable tips for finding potential clients. Gain insights into the significance of knowledge, consistency, and service in lead generation. Explore how to organize and track leads using the Engage More CRM system, and don't forget to use the discount code mentioned in the video. Hear a heartwarming story about helping a scared client and treating people well. Join the Agent Leader Academy for monthly playbooks and accountability at just $79/month, or become part of the Elevate Mastermind group for coaching, training, and community at $1697/year. Stay tuned for exciting giveaways and free training, and feel free to ask questions and seek guidance on your real estate business.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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Lisa discusses with Linda her challenges in generating leads for her real estate business, suggesting her to expand her reach and maintain a friendly, non-aggressive approach in her cold calls. Lisa also advised her to improve her follow-up with past clients. The conversation then shifted to the issue of home valuation, emphasizing the importance of keeping clients updated and adjusting valuations if clients express dissatisfaction. Lisa also highlighted the significance of a comprehensive strategy for selling houses, which includes accurate pricing, effective presentation, and understanding the target market's needs. They also discussed different methods for business promotion, underscoring the necessity of strategic planning and maintaining a digital footprint. Lisa shared her personal approach to client management, emphasizing personal relationships and checklists. Finally, Lisa announced the upcoming Equip Conference for personal coaching and skills training in Google ads, branding, and top-of-heart selling.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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Today Lisa is discussing discouragement and turning it into success, mindset and focusing on the positive aspects of life, setting goals and intentions, structure and discipline in daily routines. The importance in having a support system and seeking help, celebrating small successes, self-reflection and addressing underlying issues. How to set expectations with clients and family members while finding a balance between work and personal life. Lisa discusses the challenges of balancing work and personal life, holding open houses, setting boundaries and managing client expectations, and finding a backup partner or colleague.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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Real Estate Market Saturation Discussed
Brittany Waterman expressed her frustrations about the saturation of the real estate market by competitors, particularly larger companies like Zillow. She shared her approach to building a relationship business, investing in her agents' education, and offering unique services. Brittany also highlighted the importance of market understanding and the ability to provide valuable guidance to clients. Lisa Binggeli, a high-performance and life coach, agreed on the significance of comprehending the market and providing value rather than focusing solely on sales. They both stressed that their roles are not just sales jobs but relationship-building ones.
Real Estate Industry Strategies
Lisa and Brittany discussed their experiences and strategies in the real estate industry. Brittany emphasized her commitment to providing superior services and transparency, which she believes sets her apart from other agents. She expressed frustration with the dominance of companies that prioritize quantity over quality. Lisa acknowledged this industry issue and suggested that Brittany could differentiate herself by providing more training and guidance to her agents. They also discussed the potential benefits of using platforms like Zillow to reach more clients.
Real Estate Agent Challenges: Work-Life Balance and Client Base
Lisa Binggeli and Brittany Waterman discussed the challenges of being a real estate agent, particularly in relation to maintaining a work-life balance and nurturing a client base. Brittany shared her experiences of a particularly hectic period where she was closing 21 homes a month, and how she had to train new agents while still maintaining her own clients and transactions. Lisa then shared her own experience of starting from scratch without an existing sphere of influence, and how she built her business through developing associations. Both agreed that relationships and a strong sphere of influence are key to success in the real estate industry.
Teamwork and Support in Real Estate
Brittany Waterman and Lisa Binggeli, a high-performance and life coach, discussed the importance of teamwork and mutual support in the real estate industry. They highlighted the dangers of competition within a brokerage and emphasized the need to foster a positive and supportive environment. They also touched upon the crucial role of continuous learning and taking action in the industry. Towards the end, they discussed their strategies for attracting builders and clientele for their agents.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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This podcast episode focuses on shared knowledge and encouragement for overcoming limits and being more assertive in the real estate industry. The importance of courage and influence in increasing lead conversion is discussed, with an emphasis on natural conversations and reactions rather than relying on scripts. Strategies and personal experiences are shared for improving conversion rates, including being proactive in helping clients and providing value without being pushy. The episode also suggests using MLS systems for automated searches and saving time, and encourages listeners to assess areas for improvement and find ways to provide value to clients. Thinking outside the box and expanding parameters in property searches, finding a helpful lender, and staying informed about interest rates are also discussed. The episode encourages creating an efficient system for managing leads and transactions, and highlights the value of personalized and valuable information to clients. It stresses the importance of taking charge and being a leader in the home buying process, and suggests regularly reassessing and improving one's approach to building a real estate business. The next session will discuss the topic of influence and encourage questions from participants.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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This week we discuss:
Strategies for working with buyersGetting listingsWriting offers in a competitive real estate marketHandling property inspectionsIntroduction of a coaching program called the High Profit Agent FixWhat's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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This podcast episode discusses the importance of building relationships with clients and professionals in the real estate industry. Lisa emphasizes the need for a good support system and shares tips on how to keep track of multiple real estate transactions. She also shares personal experiences and offers coaching sessions to help agents navigate the real estate market.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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Increasing Business Contacts Strategy
Marni and her coach discussed strategies for increasing business contacts. Marni proposed using circle calls and postcards for current business, but admitted her follow-up with past clients was sporadic. The coach suggested Marni use a tool called Homebot to keep in touch with past clients, and this would also serve as a way to gather more listings. Marni agreed to this and was assigned to get her past clients on Homebot. The coach also advised Marni to focus on circle prospecting and aim to get more people on Homebot.
Finding Your Business Niche
The coach discussed the importance of finding what works best for each individual in business, emphasizing that there isn't a one-size-fits-all solution. They stressed the need to discover what one loves and is good at, and then amplify that. The coach also highlighted the importance of passion in one's work, suggesting that if one doesn't love what they're doing, they won't be motivated to do it. They expressed their dislike for certain methods, such as door-to-door soliciting, as a way to illustrate their point.
Personalized Coaching With New Schedule and Resources
Marni voiced her interest in a personalized approach to coaching, with a focus on accountability. The coach confirmed that their Academy provides a customized training approach, allowing clients to choose specific tools and resources based on their individual needs and goals. The coach also introduced the new coaching call schedule, which includes a call to audit one's business, a call for high earners, and a call to unlock mindset. The coach stressed the importance of having a strong digital presence, offering value to potential clients, and supporting new levels of expertise. The coach also mentioned the availability of lifetime access to coaching and resources for a one-time fee of $3,000.
Managing Potential Buyers for Business Growth
Coach discussed the importance of managing potential buyers for a business. He highlighted the need to prepare for a potential increase in demand, rather than focusing solely on finding sellers. The Coach suggested building a strong support system to gather more buyers without taking up too much time. He emphasized the need for automation and follow-up systems to efficiently manage potential buyers and avoid time wastage.
Database and Client Management in Real Estate
The coach and Marni discussed the importance of organization and systems in real estate. The coach suggested a method of maintaining a database of potential clients, including their personal information, timeline, and property preferences. This database can be used to market new listings and compound business. Marni agreed with the idea and proposed to put these contacts on a search and check in with them periodically. The coach also suggested adding a status column to the database to keep track of notes and details about each contact. Marni planned to implement this system after the call.
What's next?
#1 Join Ask a Coach Thursday for FREE sign up here
#2 Are you a New Agent? Start and Grow your RE business in less time with Kickstart Business Growth
#3 Selling more than 12 units per year? Generate your own consistent leads and scale your business in the Academy Join soon for lifetime access!
#4 Take your Brokerage or Team to the next level! Streamline agent training & increase productivity & retention with Impact Brokerage Coaching.Join us at the #1 real estate growth conference EQUIP Prepare for Purpose® April 15-17, 2024 in Boise Idaho more info HERE
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