Episoder
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Speed is Everything in Marketing and Finding the Pain Customers are Running Away From is Key
Unlock the secret to accelerating your business growth by tuning into our conversation with Don Markland, CEO and founder of Accountability Now. Discover why prioritizing lead generation is the cornerstone of immediate cash flow and long-term success. Don shares his entrepreneurial journey, offering practical examples and proven strategies that underscore the importance of targeting high-intent traffic. Learn how to avoid the common pitfall of sinking resources into branding and marketing without seeing results and build a solid financial foundation first.
In the latter part of our episode, Don sheds light on the common mistakes entrepreneurs make and emphasizes the power of seeking support and expanding your vision. He challenges the notion that entrepreneurs must go it alone and encourages embracing assistance and chasing bigger, more ambitious goals. This episode is packed with actionable advice on demand generation strategy and insights that could have a massive impact on the growth of your business.Send us a Text Message, give feedback on the episode, suggest a guest or topic
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How can you launch a passion campaign that helps over 7.5 million children in need? In today's episode we find out what happens when a successful corporate executive encounters a child who doesn’t know what pajamas are and rises to the challenge to help children around the world.
Join us as we sit down with Genevieve Piturro, whose remarkable journey from the corporate world to founding the Pajama Program is as touching as it is transformative. Experience the pivotal moment that led Genevieve to shift her life’s focus to providing comfort for children in need. Her passion and purpose-driven approach not only changed her life but also spurred the growth of the Pajama Program, earning it national recognition and media attention, including an appearance on Oprah.
In this episode, Genevieve opens up about the significant challenges and emotional hurdles she faced as she transitioned from a corporate career to a life dedicated to helping others. We tackle the essential topic of sleep and basic necessities for children living in impoverished conditions, and how Genevieve’s efforts have made a profound difference. Through the lens of her personal experiences and the moving story of a young girl, we discuss how emotional storytelling has the power to inspire social change and mobilize communities towards meaningful causes.
The conversation also explores the power of storytelling in marketing. Genevieve shares how connecting with donors, children, caregivers, and volunteers through genuine and heartfelt stories can resonate deeply and create a passionate following. Discover how finding your audience—those who share your values and mission—can amplify your impact. We also highlight ongoing opportunities with the Pajama Program and how you can get involved to support children in need. Visit pajamaprogram.org for ways to contribute and learn more about Genevieve’s extraordinary work.
Visit Genevieve's Web Site
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Manglende episoder?
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Ever wondered how to harness the collective genius of a small group to catapult your business to new heights? Join our conversation with Liz Scully, a mastermind expert who swapped the glitz and glamour of Hollywood for the impactful world of business strategy. Liz unveils the magic behind mastermind groups, where small, intimate gatherings create a powerhouse of accountability, support, and innovative ideas. Listen to her inspiring journey and discover how these groups provide the critical feedback and strategic advice entrepreneurs need to thrive and achieve long-term success.
Choosing the right mastermind group can be a game-changer, and Liz shares the practical steps to find your perfect fit, whether you're just starting out or a seasoned pro. We discuss the pros and cons of in-person versus online formats, the importance of a skilled facilitator, and the value of investing in paid masterminds. Plus, Liz debunks common misconceptions and highlights the unparalleled sense of community and collaboration these groups foster. Don't miss out on this episode packed with actionable insights and expert advice that could transform your business and help you live your dream.
Get more info about being in a Mastermind and Running a Mastermind at Rethink CentralSend us a Text Message, give feedback on the episode, suggest a guest or topic
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Unlock the secrets to sustainable business success with Bill Flynn, a veteran professional with over 20 years in high-tech startups. You'll gain invaluable insights into how understanding customer problems and implementing disciplined business operating systems can drive true growth. Bill shares his journey from pivotal roles in sales and operations to becoming a growth coach, emphasizing that solving real customer issues is far more critical than simply chasing innovative ideas.
Through a compelling case study discover how initial assumptions about customer needs were radically transformed through getting direct customer feedback. We learned that customers valued simplicity and ease of use over features we initially thought were important. This newfound understanding allowed us to fine-tune our messaging, boosting sales and leading to a profitable acquisition by Iron Mountain. This episode shows how prioritizing customer insights can streamline product development and marketing strategies, particularly in challenging economic climates.
Learn how to build a high-performing team that can drive your business to new heights. Bill and Eric discuss the importance of hiring A players and focusing on core customers using the 80-20 rule to maximize profitability. We also delve into proactive problem-solving by addressing root causes rather than just immediate issues. Find out why business leaders should "fire themselves" from day-to-day operations to focus on the future of their business, and get practical advice on simplifying life by concentrating on what truly matters. This is a must-listen for anyone serious about long-term business success.Send us a Text Message, give feedback on the episode, suggest a guest or topic
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What if you could revolutionize your content marketing strategy using the power of AI? Our latest episode features a captivating discussion with Nathan, the head of content marketing at Copy.ai, who brings a wealth of experience from his days of blogging, mastering SEO, and working at an agency. Nathan reveals how Copy.ai leverages AI to automate the more mundane aspects of content creation, such as research and initial drafts, while emphasizing the irreplaceable value of human editors to add depth and authenticity. Gain insights into how AI can help maintain a consistent brand voice across various channels, especially amidst team changes and the involvement of freelancers.
Explore the fascinating possibilities of advanced tools like ChatGPT 4.0, which can enhance productivity and brand consistency by adhering to a company's specific brand voice. Listen as Nathan discusses the evolving landscape of SEO and the shift towards middle and bottom-of-funnel content for better engagement. This episode is a treasure trove of strategies and tactics for defining high-quality content marketing, underscoring the indispensable role of human oversight to ensure accuracy and readability. Don't miss Nathan's expert advice on responsible AI usage to avoid generic outputs, particularly in thought leadership pieces that require genuine human insights.Send us a Text Message, give feedback on the episode, suggest a guest or topic
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Ever wondered how to build a marketing dream team from scratch? Learn from the expertise of Janet Granger, a seasoned marketing strategist who has successfully navigated these waters for over 25 years. This episode is packed with actionable insights on recognizing and nurturing hidden talent within your organization. Janet dives into the importance of empowering employees to take risks and innovate, sharing an inspiring success story that underscores the value of experimentation and learning from failures. Get ready to gain practical tips on fostering a culture that encourages growth and creativity.
Managing a multigenerational workforce can be a complex task, especially with the cultural differences between millennials and Gen Z. We explore this dynamic with Janet, who offers strategies to align job expectations through honest descriptions and regular role updates. We'll discuss when to hire full-time, opt for part-time, or outsource tasks, ensuring your marketing team operates efficiently. Janet also addresses the gap between academic preparation and real-world business with innovative training programs.
Visit Janet's web siteSend us a Text Message, give feedback on the episode, suggest a guest or topic
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Ever wondered how to build a successful business from a podcast and get millions of downloads every month? Get ready to be inspired by Lindsay McMahon, a veteran podcaster who shares her incredible journey from teaching English as a Second Language to co-founding and running a highly successful podcast for 10 years - All Ears English. Lindsay uncovers the secrets behind her show's growth to 8 million downloads per month, emphasizing the crucial role of consistency in producing thousands of episodes, memorable branding, and smart collaborations. You'll hear about the unique choices she made, like using bright yellow cover art and maintaining an authentic, conversational style that has won over a dedicated global audience.
But it's not just about tactics; it's about heart. Lindsay reveals her core philosophy of "Connection, Not Perfection," a belief born from her own language learning struggles in South America. This approach prioritizes human connection over flawless grammar, resonating deeply with listeners and shaping her brand's identity. Whether you're an aspiring podcaster or simply curious about the power of authenticity, Lindsay's insights will leave you motivated and ready to take action.
Lindsay's Web Site & Podcast All Ears EnglishSend us a Text Message, give feedback on the episode, suggest a guest or topic
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Unlock the secrets to building a thriving YouTube channel with insights from Finn McKenty, who transformed his career from working with giants like Nike and Nintendo to amassing over 500,000 Subscribers on YouTube. Finn's story is one of strategic pivots and deep audience understanding, particularly how he leveraged psychology and nostalgia among millennial males to skyrocket his channel. Whether you're an aspiring creator or an entrepreneur looking to capture an audience, Finn's journey offers valuable lessons on navigating the early challenges of content creation and finding your niche.
Learn how to create content that genuinely enhances your viewers' days, be it through humor, education, or problem-solving. Finn's approach is all about making a meaningful impact, and his practical tips are designed to help you succeed.
Finn's YouTube Channel Punk Rock MBA
Finn on LinkedIn
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How does a family-owned seafood restaurant transform into one of the most celebrated dining destinations in the United States? We're thrilled to welcome Michael Ungaro, CEO of the San Pedro Fish Market, as he reveals the compelling marketing strategies that catapulted his business to success. From their humble beginnings in 1956 to a sprawling 55,000 square foot location serving 2 million guests annually, Michael shares the journey of innovation and creativity that earned them Guinness World Records and a top spot as one of the top 10 most Instagramed restaurants. Listen in as he explains how the unique customer experience of selecting your seafood and watching it be cooked has played a pivotal role in their success.
Michael discusses how he created a TV show that will air on Amazon Prime this fall - The kings of Fish.
Next, we explore Michael’s visionary leadership in evolving the San Pedro Fish Market from a restaurant to a dynamic media brand and e-commerce powerhouse. With ambitious plans to open 10 new locations within the next decade, Michael discusses the importance of content creation, storytelling, and strategic vendor partnerships. Learn about their focus on internal talent development, providing opportunities for long-term employees and fostering the next generation. Through personal anecdotes, Michael offers valuable insights into how businesses can innovate beyond traditional models and build lasting customer loyalty, even in challenging times.
Finally, hear Michael recount a touching initiative at the Port of Los Angeles where a YouTube scholarship program turned local students into ambassadors for their community, shifting negative narratives into positive media buzz. The episode wraps up with Michael emphasizing the transformative power of storytelling in marketing and sharing practical tips for enjoying San Pedro Fish Market’s offerings through Goldbelly.
Get San Pedro Fish Market food from Goldbelly
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What if you could unlock the secret to creating marketing that deeply resonate with consumers? Join us for an engaging conversation with Rob Volpe, CEO and founder of Ignite360, where we uncover the transformative power of curiosity and empathy in marketing leadership. Rob shares his journey of creating big ideas worth $100 Million+ with General Mills, diving into the game-changing strategies behind Nature Valley Granola Protein and the WeYogurt campaign for Yoplait. Through these compelling examples, you’ll learn how truly understanding consumer motivations can lead to extraordinary marketing and product success.
In our discussion, we explore empathy not just as a skill, but as a superpower that can elevate your marketing efforts. Rob breaks down the difference between emotional and cognitive empathy and explains why AI tools like ChatGPT can't fully replace genuine human connection. To combat the "beige-ification" of AI-generated content, Rob outlines five essential steps to becoming more empathetic: dismantling judgment, asking insightful questions, actively listening, integrating understanding, and using solution imagination. Finally, we tackle the courage it takes to practice empathy, encouraging you to embrace it as a powerful tool in both your professional and personal life.
Check out Rob's website, book, and trainings
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Unlock the secrets of LinkedIn success with Joe Apfelbaum, the energetic CEO of Ajax Union and a leading expert in digital marketing, LinkedIn strategy, and artificial intelligence. Joe unveils his groundbreaking AI tool, Evy AI, designed to boost your LinkedIn engagement and credibility through personalized content creation. Imagine a tool that helps you craft tailored LinkedIn posts, comments, and messages daily, enhancing your visibility and securing more business meetings. Get ready to transform your LinkedIn game with actionable strategies for consistent posting, commenting, and direct messaging.
In our discussion, Joe also dives into essential tactics for expanding your LinkedIn network and optimizing your profile. Discover the power of personalized connection requests, the importance of engaging with notifications, and how to create a compelling profile with a strong headline and a structured about section. Hear Joe's predictions about the future of LinkedIn and AI, including the rise of hyper-personalization in professional communication. Plus, learn why giving back by engaging with others' posts can significantly boost your own credibility and visibility. Don't miss this chance to leverage LinkedIn and AI for unparalleled professional success!
Try out Evy AI for Free
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Join us as content marketing expert Geoffrey Klein shares his fascinating journey, from collaborating with the legendary Seth Godin to giving a Tedx talk on storytelling and getting certified in AI at MIT. Geoffrey unveils how he founded his own marketing agency centered on visual storytelling and offers a glimpse into his book, "The Content Beast." Listen to his TEDx talk experiences and discover the keys to building a robust personal brand that strengthens your credibility and thought leadership.
Curious about how AI can reshape your workflow? Our NTG (non-technical geek) segment dives into the practical side of AI integration, breaking down task identification into manageable categories. We tackle the issue of AI overwhelm and make a strong case for AI literacy workshops to help organizations create effective AI strategies. Drawing valuable insights from MIT's AI certification, we discuss the concept of co-intelligence and the indispensable role of human involvement in AI. Plus, take a moment to dream with us as we look at AI through the lens of Star Wars, showcasing the timeless allure and potential of this groundbreaking technology.
Visit Geoffrey's Web Site, Listen to His Ted Talk and More Info on AI & the Content BeastSend us a Text Message, give feedback on the episode, suggest a guest or topic
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Ever wondered how a computer engineer navigates from the corporate world to becoming a veteran podcaster with over 1,700 episodes? Join us as Alan, CEO of Next Level University, recounts his compelling journey catalyzed by a life-altering car accident, leading him to the transformative world of podcasts. Alan shares his unique five-pointed star business philosophy that emphasizes the critical pillars of branding, marketing, sales, delivery, and community. Learn about the impactful initiatives of the Next Level Hope Foundation.
Discover the reality behind achieving time freedom in business and the importance of accurate self-perception in this episode. We dive deep into the value of consistency, perseverance, self-improvement, and self-worth in building a successful business. Alan shares his personal commitment to leading by example, fostering both self-belief and self-worth, and how these principles can empower you to achieve your goals. This episode is packed with actionable insights and motivational stories that you won't want to miss.
Check out Next Level University
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Curious about how to attract high-value clients without spending a dime on ads? Tune in as Jeanne Omlor, a super elite business coach, reveals how she skyrocketed from financial struggle to millions in sales through organic marketing and strategic podcasting. Jeanne’s journey, including the launch of her podcast with an astounding 62 episodes in the first month, offers a wealth of actionable insights. Discover her secrets to simplifying podcast production with next generation tools and the importance of taking what she calls "massive messy action" to drive extraordinary results.
Jeanne shares stories including how she got over $100,000 in sales from organic posts.
This episode also sheds light on mastering organic marketing and the art of genuine engagement on social media, with a focus on LinkedIn. Learn how to craft clear messaging, deliver valuable content, and build authentic relationships both online and offline. Jeanne also tackles the myth of overnight success, emphasizing the need to choose yourself and take control of your destiny. Don’t miss her motivational stories and practical tips that can revolutionize your business approach and ensure you're on the path to success.
Visit Jeanne's web site
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What if embracing new trends could be the key to unlocking unprecedented success? In our latest episode, we sit down with Steve Anderson, an accomplished author, influencer, and marketer who shares invaluable insights from his extensive career in the insurance industry and technology consulting. Steve reveals the intriguing origins of his book, born out of a detailed analysis of companies like Amazon, and uncovers the 14 growth principles inspired by Jeff Bezos' shareholder letters. From crafting an eye-catching cover to achieving the unexpected milestone of having his book translated into 20 languages, Steve provides a treasure trove of knowledge on creating high-quality, impactful content that goes beyond surface-level marketing tactics.
But that's not all! We also unpack the innovative marketing strategies that have catapulted Amazon to its current dominance. Discover how Prime membership transformed consumer behavior with its revolutionary free two-day shipping, and learn about the competitive advantages Amazon has harnessed through speed, selection, and pricing. Additionally, we explore the rising trend of using video mail to boost email engagement, sharing firsthand experiences and practical tips for making your video communications stand out. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to help you thrive in today's ever-evolving landscape.Send us a Text Message, give feedback on the episode, suggest a guest or topic
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Discover the fascinating journey of Mickie Kennedy, the visionary behind eReleases, as we explore the evolution of PR and media relations over the past 25 years. Mickie shares his experience in creating an affordable national distribution service for small businesses through PR Newswire, recounting memorable collaborations with Shark Tank companies and highlighting a life-saving press release for a Russian immigrant. Learn how eReleases has been instrumental in helping startups and authors gain significant media attention despite budget constraints, showcasing the power of strategic PR.
In an era dominated by social media, we examine how platforms like Instagram and TikTok have reshaped news dissemination, particularly among younger audiences. Mickie discusses the rise of influencers, who now hold journalist status on traditional newswires, and their dual role in media and advertising. Despite the changing landscape, newswires remain invaluable, offering unique opportunities for small businesses to capture media attention with compelling stories. Gain insights into why PR is not just for large companies and how small businesses can leverage their novelty to gain positive media coverage.
Unlock effective PR strategies with Mickey's expert advice on creativity and storytelling. Hear real-world examples of how a well-crafted narrative can transform a product launch into an engaging story that captivates journalists and audiences alike. Discover actionable tips and strategies from eReleases' masterclass to elevate your PR game, whether you're a novice or seeking to refine your approach. This episode is packed with valuable insights and inspiration to help you achieve meaningful outcomes through the power of PR.
Get the Free eRelease Masterclass on Press Releases Here
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Discover the secrets to catapulting your business to new heights with growth architect Beate Chelette, who shares her incredible transformation from overcoming personal adversities to selling her business to Bill Gates. Learn how Beate strategically harnessed the power of YouTube as it is becoming the number one podcast platform and why being an early adopter can drive massive growth. This episode promises to equip you with actionable insights into the constantly evolving landscape of marketing, with a spotlight on YouTube's rising prominence in podcasting.
Beate's five-star success blueprint for growth is meticulously broken down, revealing how to tackle business challenges one quarter at a time. From tapping into YouTube's peak viewership periods for lead generation to supercharging your CRM follow-up strategies and integrating cutting-edge AI tools for content repurposing, we cover comprehensive tactics to ensure sustained business growth. Hear firsthand from Beate about the dynamics of managing a company amidst ever-changing market conditions, her spiritual approach to strategy, and the profound emotional impact of landmark business decisions. Tune in for an episode full of practical advice and inspiring stories designed to help you architect growth like never before.
Beate's YouTube Channel
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Is your company struggling to maintain a stellar online reputation in a market flooded with misinformation? Join us as we sit down with Allyson Havner, SVP of Marketing at TrustRadius, to uncover the secrets behind building and sustaining a robust online presence. We dive into the findings from TrustRadius' annual B2B Buying Disconnect report to understand how buyer expectations are evolving and what vendors can do to adapt. Allison sheds light on the critical role of reliable and accurate information, guiding us through the maze of spam, fraud, and bots that can jeopardize a company's reputation.
Discover how customer advocacy and high-quality, data-driven content can serve as the backbone of your online reputation strategy. Allison discusses the importance of authentic reviews and warns of the dangers posed by fake reviews and pay-to-play review sites. We also explore the strategic integration of new technology into business operations, emphasizing the importance of budget, personnel, and alignment with existing tools. Tune in for Allison's invaluable insights and practical advice to help your B2B company not just survive, but thrive in today's competitive landscape.
More info on the B2B Buying Disconnect Report from Trust Radius here
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Eric Eden on LinkedIn -
Today's episode will completely shift the way you think about how to use LinkedIn.
Our guest, Lia Bliss, is a self proclaimed data nerd. She focuses on research that reviewed over a million LinkedIn posts during the last year to understand what really works - and what doesn't work - on the network. Lia is a LinkedIn wizard and is the only person I know that can make algorithms sound like a fun Saturday night.
Lia reveals a powerful, targeted commenting approach that her team used during a conference to make her famous before she even showed up for the event. We also dig into Lia's actionable insights on the LinkedIn algorithm, including a foolproof formula for guaranteed post visibility—learn how to craft original, engaging posts that get thousands of views.
Looking to leverage LinkedIn for your sales and marketing efforts? This episode is packed with innovative strategies that will revolutionize your approach. From building social rapport with prospects through thoughtful engagement tactics to forming social squads to amplify your posts, we cover it all. Lia emphasizes the importance of treating LinkedIn as a continuous networking event and the need for genuine interaction and strategic planning.
Check out Lia's web site and connect with Lia Bliss on LinkedIn to get more great insights.
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Unlock the potential of AI in your marketing strategies with insights from digital marketing expert Seth Goldstein. Learn how AI can serve as a powerful tool to enhance productivity without replacing jobs, and explore Seth's innovative work with Zero Eyes—a company founded by former Navy SEALs that uses AI for gun detection to prevent mass shootings. Our conversation covers the integration of AI in business processes and the future of AI, including the development of specialized agents capable of autonomously performing tasks like booking travel.
Discover the rapid advancements in AI technology, from ChatGPT-4 to the upcoming ChatGPT-5, and delve into Elon Musk's ambitious plans for household robots. We discuss the transformative impact of AI on digital marketing, particularly Google's AI summaries reshaping SEO practices. Learn practical ways to leverage AI tools like ChatGPT 4.0 to optimize both business and everyday tasks. This episode is packed with valuable insights, personal experiences, and actionable tips to help you embrace AI technology and stay ahead in the evolving landscape of business.
Saving Lives with AI - Zero Eyes - https://zeroeyes.com/The Entrepreneurs Enigma Podcast
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Eric Eden on LinkedIn - Vis mere
