Episodes

  • Today, I'm diving into a topic that's crucial for SEO consultants like myself: what makes the PERFECT SEO client? 🌟

    We all dream of having those ideal clients that make our work a breeze and leave us feeling satisfied. In this video, I'll share the top qualities I believe make an SEO client truly outstanding. From understanding the value of SEO and respecting your expertise to trusting your judgment and valuing your time ⏰, I cover it all!

    Join me as I discuss the importance of clients who:

    Recognize the long-term nature of SEO 📈Are willing to invest in your skills 💰Respect your work-life balance ⚖️Trust your experience and knowledge 🧠Agree to your payment terms 💸Understand the importance of focused work time 💻

    If you're an SEO consultant looking to attract your dream clients or a business owner wanting to be an incredible partner to your SEO expert, this video is for you! 😊

    Watch the video version: https://youtu.be/WWvdu3IKoWA

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr X/TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr
  •  Want to learn how to use the Knowledge Graph for SEO benefits? I got you covered. I just had an incredible conversation with the one and only Jason Barnard from Kalicube about leveraging the power of Google's Knowledge Graph for SEO benefits.

    Jason shared his invaluable insights and strategies on how you can harness the Knowledge Graph to:

    ✅ Boost your online visibility
    ✅ Establish your brand authority
    ✅ Dominate search engine results pages

    If you missed the live show, don't worry! You can watch the full interview on my YouTube channel right now:

    https://youtube.com/live/eOOq8qOc4OY

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr X/TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr
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  • In this episode of the SEO Podcast by SEOSLY, I speak with Terry Power, an experienced SEO expert who has been working in the digital marketing industry since 1994. Terry shares valuable insights on local SEO, lawyer SEO, and how to improve search rankings in a competitive online landscape.

    The SEO tool that will change your SEO game (and which both Olga and Terry use daily):
    ⚡25% OFF Cora: https://seosly.com/cora

    We discuss the evolution of SEO over the years and the common pitfalls businesses should avoid when it comes to local SEO. Terry provides practical tips for developing an effective SEO strategy and dives into the specific challenges and opportunities that legal professionals face in the digital space.

    Terry shares his perspective on the future of SEO and the role AI plays in shaping the industry. He also gives us a glimpse into some of his favorite SEO tools and techniques that can help you outrank your competition.

    Whether you're looking to improve your local SEO efforts or attract more clients to your law firm, this episode offers valuable information and actionable advice. Be sure to subscribe to the SEO Sly channel for more expert insights and tips to help you succeed in your digital marketing endeavors.

    As Terry puts it, "If you want to get better at ranking, the best thing to do is to try things. Buy a domain, put something on it, and play."

    Watch the video version: https://youtu.be/apYZqnUCGAc 

    Follow Terry Power:

    👉 Website: https://terrypower.com/
    👉 Community: http://powermentorgroup.com
    👉 LinkedIn: https://www.linkedin.com/in/nc-localseo/
    👉 X/Twitter: https://twitter.com/nc_digital

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr X/TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr
  • In this insightful interview, I sit down with Andreas Voniatis, the founder of Artios and author of the book "Data-Driven SEO with Python."

    Andreas, an SEO veteran with over 20 years of experience, shares his journey in the world of search engine optimization and discusses the importance of data-driven approaches in modern SEO.

    He provides real-life examples of how he has applied data science and machine learning to tackle various SEO challenges, from optimizing information architecture to recovering from algorithm updates. Andreas also shares his thoughts on the impact of AI on the SEO industry and offers valuable advice for those just starting in the field.

    Tune in to learn more about data-driven SEO and how it can help you make better decisions and achieve better results. Don't forget to subscribe to my channel, SEO Sly, to learn SEO for free with me!

    Follow Andreas VoniatisWebsite: https://artios.io/book/LinkedIn: https://www.linkedin.com/in/andreas-artios/X/Twitter: https://twitter.com/andreasvoniatisFollow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr X/TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr
  • Tired of endless emails and unproductive meetings? In this short and sweet episode, Olga and Myriam dive into the power of weekly summary emails.

    Discover how this simple practice can revolutionize your work life, keep priorities in check, and make your invisible efforts visible. Learn practical tips on how to create effective recap emails that shield you from unnecessary tasks, provide a platform for feedback, and improve client relationships.

    Whether you're an employee or a consultant, this episode will help you take control of your work week and shine a light on your valuable contributions. Don't miss out on this game-changing strategy!

    Watch the video version: https://youtu.be/y5A6FTA4CvU 

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr
  • I had an insightful chat with freelance technical SEO expert Natalie Slater. She shared how she accidentally fell into SEO from a music background 15 years ago and has loved it ever since. Natalie gave great tips on transitioning from agency-side to solo freelancing, utilizing platforms like LinkedIn for leads, staying updated on AI impacts to SEO, and more. Tune in for her agency war stories, traveling digital nomad lifestyle, and technical SEO troubleshooting projects over the years.

    Follow Natalie on LinkedIn: https://www.linkedin.com/in/natalie-mott/ 
    Follow Natalie on X/Twitter: https://twitter.com/njmott 

    Watch the video version here. 

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr
  • See how stable your rankings really are with the Cora Volatility Tool! In this video, I demonstrate this useful SEO tool that goes beyond traditional rank trackers by showing ranking volatility.

    ⚡25% OFF Cora: https://seosly.com/cora

    The Cora Volatility Tool runs multiple searches to reveal the percentage of time your pages and competitors' pages appear for chosen keywords. This helps diagnose issues like ranking fluctuations, Google testing different positions, and potential on-page cannibalization.

    I showcase the tool by searching for "best SEO newsletters" to analyze my site's rankings. You can see my optimized page ranks #7 but with some volatility in lower positions. I also appear at #16 and #9 for related pages.

    Compare this to the rock-solid top rankings of sites like Ahrefs for a better picture of true SEO stability. See exactly why this insight is so valuable compared to rank checkers that only sample daily rankings. As an exclusive offer to my community, get 25% off Cora with the link below!

    Test it out risk-free to take your SEO analysis to the next level. 

    Check the video version: https://youtu.be/8Mq2X62wUFo?si=PwkYAJRsMdNW7qfG 

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr
  • In this episode, I introduce my top SEO tool for 2024 and beyond - Cora. Cora is an advanced SEO tool created by Ted Kubaitis that statistically analyzes hundreds of ranking factors and generates detailed reports showing exactly what your site pages are lacking compared to competitor pages.

    ⚡️25% OFF Cora: https://seosly.com/cora

    I've been raving about Cora because it is transforming my work as an SEO for both my own websites and my clients' sites. Here's how it works: you enter a target keyword, location, and device type. Cora shows you the current rankings and then you can run a full report.

    The report analyzes the top 100 results and tells you what specific things you should improve in order to overtake the competition. It accounts for "factor diversity" - the idea that over-exploiting one ranking factor causes Google to ignore you for it.

    Cora is so powerful because the recipe for ranking success is different for every keyword and every site. I used to optimize pages properly but still couldn't move the needle on tough keywords. Now Cora gives me endless optimization ideas tailored to each situation. I show an example keyword report in the video and walk through how to interpret Cora's unmatched SEO advice.

    Check the video version: https://youtu.be/IFhPy38ZRYI?si=-u0uCin4z2zc_CXT 

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr
  • Join SEO experts Olga, Rafał, and Radek as they debate whether SEO is dying in the age of AI. They discuss how Google algorithm updates and new technologies like generative AI could impact the future of SEO jobs. Get their top tips for future-proofing your SEO skills, like focusing on SEO fundamentals and always thinking about the user experience. Learn why they remain optimistic about SEO's future if you stay adaptable and keep developing your expertise.

    Watch the video version: https://youtu.be/6iSE0WESyMY?si=KFJxV0rorVgSOU2F

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO

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  • In this video, I give my unique takes on optimizations Google says not to focus on, but I disagree in some cases based on my experience!

    I explain why tactics like meta keywords or internal link sculpting may seem outdated, but could still aid SEO with the right approach. And while extreme keyword density is bad, higher density often correlates with better rankings in my testing. I also break down the gray areas around subdomains vs subdirectories, duplicate content issues, optimizing headings, and more.

    Just because Google deems something ineffective doesn't mean it can't work with finesse! I share opinions derived from extensive hands-on work - not just relying on Google guidance.

    Because search algorithms interacting with the real world require going beyond simplifications.

    Check out my contrarian SEO perspectives, examine the evidence yourself, and form your own conclusions. Do these "ignored" factors deserve reexamination? I welcome healthy debate in the comments!

    Watch the video version of this podcast here. 

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr
  • Burnout was slowly destroying me. As an ambitious SEO, I worked nonstop trying to get ahead - but I was exhausted all the time. My health and relationships started to crumble under the relentless pressure to do more. I knew something had to change before I hit total rock bottom.

    That’s why in this video, I have a real talk about maintaining balance as an SEO with my friend Myriam Jessier. After both struggling with public breakdowns from pushing ourselves to unhealthy extremes, we realized the importance of boundaries and self-care in this results-driven industry.

    I get vulnerable about the mental fog, declining energy levels, and constant stress that made me less productive in the long run. Myriam shares her own wake-up call after multiple “ugly cry” moments brought on by SEO overload. Together, we are on the journey toward sustainable work habits that honor our minds and bodies.

    I discuss the small tweaks that have slowly empowered me to find more joy and balance. Like blocking off work-free evenings/weekends and getting serious about exercising. Myriam stresses being intentional when clocking out and listening when your mind/body says “enough!” We know there is no shame in prioritizing wellness over hustling constantly.

    If you struggle with burnout as an SEO, don’t suffer in silence. Join me and Myriam for an honest dose of inspiration, understanding, and practical tips you need to create lasting positive change. It IS possible to thrive in SEO without losing yourself!

    Here is the video version of this podcast: https://youtu.be/sYAT7egRXQU

  • After years of obsessively working in SEO, I began feeling burnt out. As an ambitious perfectionist, I had let SEO take over too much of my life.

    So this year, I'm determined to achieve better work-life balance. In this video, I share my struggles with SEO overwork and some tactics I'm trying to find more balance, including setting stricter work hours, taking regular breaks, reading books unrelated to SEO, meditating, spending more time outside, and not overpacking my schedule with clients.

    I also discuss tools like Asana, Hubstaff, and Flow that help me work in focused "deep work" chunks and track how much time I actually spend working. While SEO will always be a passion of mine, I don't want it to be all-consuming.

    My hope is that by being more intentional about balance, I can boost my motivation, energy levels, and enjoyment of SEO in the long run. I'd love to hear from you in the comments about your own experiences finding work-life balance as an SEO! Do you have any other tips? Let me know if you have any other questions.

    Watch this episode on YouTube: https://youtu.be/jFeuZMp6voM

  • In this episode of my podcast, I interviewed renowned SEO expert Lee Witcher. Lee has over 15 years of experience in SEO testing and optimization. We had an enlightening discussion about his journey into SEO, from starting out trying different courses and software to finally realizing in 2018 that he needed to take his marketing and analytics background and apply it to SEO testing.

    The tool that will change your SEO game: ⚡️25% OFF Cora: https://seosly.com/cora

    Lee shared the "aha moment" that completely changed his SEO approach - realizing the need to test factors against each other to determine the strongest ones, not just test them against a control. From there, he started connecting with other testers, appearing on SEO Fight Club, and eventually becoming a co-host.

    Some of the topics Lee and I covered include:

    ✅ His thorough testing process and learnings around stop words, content length, and keyword density

    ✅ How factor diversity is critical to maintain rankings through Google updates

    ✅ Misconceptions around LSI keywords and how they actually can improve rankings

    ✅ His view that AI will replace most knowledge worker jobs in the next 3 years

    ✅ Tips for newbies on conducting valid SEO tests It was fascinating to learn from someone with so much hands-on SEO testing experience. Whether you're a longtime SEO or just starting out, I highly recommend watching the full interview to hear Lee's insightful perspectives.

    Watch the video: https://www.youtube.com/watch?v=De0_Aou-ejc 

    Follow Lee:

    Tested SEO Traning: https://testedseotraining.com/   Lee on LinkedIn: https://www.linkedin.com/in/leewitcher/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr
  • Join Olga Zarr in this enlightening interview with SEO expert Carolyn Holzman, where we dive into the evolving world of Search Engine Optimization (SEO) and uncover the secrets behind successful SEO testing. Carolyn shares her journey from a business owner in Austin, Texas, to becoming a full-time SEO specialist, offering invaluable insights into the art and science of SEO.

    Your SEO deals from SEOSLY:

    ⚡️25% OFF Cora: https://seosly.com/cora

    🐙 FREE Trial of JetOctopus: https://seosly.com/jetoctopus

    Key Highlights:

    🔍 Carolyn's SEO Journey: Discover how Carolyn transitioned from a business owner to a passionate SEO expert, driven by her early success in ranking her business nationally for 'CD duplication'.

    🚀 First Major SEO Breakthrough: Learn about Carolyn's initial successes in SEO and how it helped her first client outside her business to double their revenue in just one year.

    💡 Unique SEO Approach: Carolyn discusses her hands-on, testing-based approach to SEO, highlighting its creative and constantly evolving nature.

    🔎 Forensic SEO and Indexation Testing: Delve into Carolyn's focus on 'forensic SEO', where she meticulously diagnoses why certain pages or content aren't ranking as expected.

    📈 Google's Indexing and Algorithm Changes: Gain insights into how Google's indexing process and algorithm changes have shaped SEO strategies over time.

    🛠️ SEO Tools and Resources: Learn about the tools Carolyn uses, such as Cora and Google Search Console, and how they aid in effective SEO analysis.

    🎓 SEO Training and Resources: Explore the resources and training materials developed by Carolyn, especially around forensic SEO and server logs analysis.

    Watch the video version: https://www.youtube.com/watch?v=pquAH63m-w0 

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr
  • In this episode of the SEO Podcast by #SEOSLY, I discuss the differences between being an SEO employee and working as an independent SEO consultant. As someone who has been in both positions, I share the pros and cons of each. I explain what a typical SEO job entails - set hours, paid time off, limited income potential but steady salary and bonuses.

    As a consultant, you run your own business which gives flexibility but also accountability and uncertainty. However, you can charge higher rates and have room for faster growth.

    I share why working for someone else was personally frustrating for me, as well as the reasons why I ended up working more hours as a consultant out of passion despite having intended for more free time.

    I also touch on the opportunities for continued SEO learning and experiments when you consult directly with clients who allow quick implementation. Overall this video contrasts both worlds so you can better decide where you fit - whether you prefer more structure or higher earnings potential and autonomy.

    My goal is to provide value through my knowledge and experience to help you advance your own SEO career. Let me know if you have any other questions!

    Watch the video version: https://www.youtube.com/watch?v=721RoG5TREw

  • Join Doug Cunnington and Olga Zarr as they dive into a fascinating discussion around defining success in SEO. With over 20 years of combined experience, they explore how success metrics have shifted over their careers from monetization to lifestyle design.

    Olga shares her unique journey across agencies, in-house roles, and now running her own consultancy. Doug reflects on his transition towards branding beyond pure SEO rankings.

    They also provide tangible tips, like repurposing content across formats and using AI tools properly. Whether you're an aspiring or established SEO expert, you'll find takeaways to apply to your own version of SEO success.

    Watch the video version: https://youtu.be/-6c8QpfqrkE

    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr
  • I had the honor of interviewing the legendary Aleyda Solis for my podcast. Aleyda shares how she moved from Nicaragua to Spain in 2006 and transitioned from being a web designer to an SEO consultant. She recounts her journey starting her own SEO agency, Orientism, in 2014 and eventually creating multiple successful side projects like SEO FOMO, Crawling Mondays, Marketing FOMO and Learning SEO.

    Aleyda provides invaluable advice for SEOs looking to go independent, stressing the importance of developing complementary skills in areas like project management, sales and marketing. We also discuss tactics for growing an engaged newsletter audience as she's done with SEO FOMO, which now has over 30K subscribers. If you want to hear the story of the most famous name in SEO directly from Aleyda herself, along with her best tips for consultants and solo-preneurs, make sure to watch this interview!

    Follow Aleyda Solis:Website: https://www.aleydasolis.com/en/ YouTube: @CrawlingMondaysbyAleydaNewsletter: https://seofomo.co/ SEOFOMO Chat: https://chat.seofomo.co/Learning SEO: https://learningseo.io/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcast
  • In this video, SEO consultant Olga shares the story of how she made the decision to go solo and become an independent SEO consultant. She talks about how last October (2022) she finally decided to give up her agency SEO jobs and go fully independent starting November 1st.

    Initially she struggled with having multiple jobs but eventually got to the point where half her income was from clients and half from an agency. When she finally went fully solo, she suddenly had a lot more time to focus on her own brand, share tutorials and videos, and do what she loves.

    Within just 60 days of going independent, Olga not only matched but exceeded her previous agency income as her earnings started trending upwards. She encourages others to take the leap to become an independent consultant if they have the SEO experience and are passionate about it.

    The SEO community is also very supportive, as she experienced firsthand when many leaders offered to crowdsource funds to help with a legal issue. Olga reflects that her only regret is not going independent sooner. For anyone considering it, she's happy to provide advice and support to take that step.

    Follow Olga Zarr or hire Olga to help you with SEO 

    Follow me on X/Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ 👉 Want to contact me? Feel free to reach out at [email protected]

    Watch the video: https://www.youtube.com/watch?v=CgUTUmFXEHg&ab_channel=OlgaZarrSEO

     

  • In this video, I chat with Myriam Jessier about using BigQuery for SEO analysis. As an SEO consultant, I was interested to learn more about BigQuery and how it can be useful for overcoming limitations with other platforms like Google Analytics and Search Console.

    Myriam provides a great overview explaining what BigQuery is, how it works, what kind of data you can analyze with it, and what the costs involved are. We discuss specifics around setting up BigQuery, writing SQL queries, and some real-life examples of analysis you can do.

    Key topics covered: 

    Data retention issues with Google Analytics 4Joining data sources like Search Console, Analytics, ads, and CRMWriting SQL queries even if you're not technicalDetermining if BigQuery is right for you/your clientsGetting started guides and resources

    I definitely learned a lot as a BigQuery newbie from Myriam's deep knowledge on the subject. Let me know in the comments if you have any additional questions!

    Watch the video version: https://www.youtube.com/watch?v=yQwIIHmUtoI 

  • As an SEO professional with over 10 years of experience working at agencies and now as a solo consultant, I often get asked about the differences between hiring an SEO agency versus an individual SEO consultant.

    In this video, I share my insider knowledge to help you make an informed decision when choosing an SEO provider. I break down the pros and cons including communication, pricing, attention received, expertise level, accountability, reporting, strategy creation, onboarding time, custom recommendations, busywork automation, response time, priority level, flexibility in scope changes, transparency about who is working on your site, core specialties, tools and resources utilized, capacity for new clients and more.

    I aim to educate about realistic expectations when working with agencies who take on hundreds of clients versus dedicated consultants who focus on fewer clients. My goal isn't to discount either option but rather to bring awareness around common pitfalls so you can make the best choice for your business. Let me know if you have any other questions.

    Follow Olga Zarr or hire Olga to help you with SEO

    👉 Follow me on X/Twitter: https://twitter.com/olgazarr

    👉 My SEO newsletter: https://seosly.com/newsletter/

    👉 My SEO Podcast: https://seosly.com/podcast/

    👉 You can hire me: https://seosly.com/hire-me/

    👉 Want to learn more about me? Check this: https://seosly.com/seo-consultant/

    👉 Want to contact me? Feel free to reach out at [email protected]

    Watch the full video: https://www.youtube.com/watch?v=TYe64UZ0vlM