Episodes
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Everyone has a story- what’s yours? When you put yourself in the mindset of your inner child, you’ll find your earliest money memory. Herein lies your money story- the philosophy of how you think about money. Our money story also reveals how we do business! In this episode of Serious Business, Suzanne dives into how our money stories change us and how to rewrite our story and work from our business brain rather than our money story. This is one eye-opening episode of Serious Business that you won't want to miss.
“Your money story keeps you scared and frustrated.”
- Suzanne Evans
In this Episode:
Why your money brain propels you into the past What business opportunities you could be missing What your past says about your present Suzanne’s own money story And much more!Connect with Suzanne:
Website - https://driveninc.com/
Facebook - https://www.facebook.com/TheDrivenInc
Twitter - https://twitter.com/thedriveninc
Instagram - @thedriveninc
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Is your version of business offensive to some? Is the way you express yourself moving you forward? In this episode of Serious Business, Suzanne shares her thoughts on the conversations about feminism brought up by Cardi B’s recent eye-popping Grammys performance.
“I need you so I can be me, and you need me so you can be you.”
-Suzanne Evans
In this episode:
- Cardi B and Megan thee Stallion’s Grammys performance
- Feminism and freedom to choose
- The meaning of Ubuntu
- Why the world needs fewer shamers
-And more!
Connect with Suzanne:- Website: https://driveninc.com/
- Facebook: https://www.facebook.com/TheDrivenInc
- Twitter: https://twitter.com/thedriveninc
-Instagram: www.instagram.com/thedriveninc
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Missing episodes?
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It’s time to ditch the fantasy people are selling you about building a business without doing the hard work. No matter how smart, qualified, or creative you are, the only thing that is going to put you ahead of the curve is your work ethic. In this episode of Serious Business, Suzanne and Melonie cut the crap and give you some tough love about the un-sexy side of getting the job done, no matter what. You’re not going to go from zero to thriving without effort and consistency, but commitment is what is going to bring you the big returns and the lifelong rewards. Tune in and be ready to ask yourself, “How do I really work?”
“The person who perspires the most in the beginning will aspire the most in the end.”
-Suzanne Evans
In this episode:
- How do you work? Suzanne and Melonie share why your work ethic is the most important thing you bring to any table
- The one thing it takes to build an empire that none of your gurus or memes are going to tell you
- How to articulate your value and work ethic, and what it can do for your business
- Why you need to ditch the search for joy-filled work and get real about what it takes to run a business
- Not seeing big returns in your business? Suzanne explains why your money is directly tied to the effort you put into making it
- If you want to get ahead, you need to be prepared to do this
Connect with Suzanne:- Website: https://driveninc.com/
- Facebook: https://www.facebook.com/TheDrivenInc
- Twitter: https://twitter.com/thedriveninc
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In a time when everyone is running virtual events, how do you make yours stand out? For starters, don’t make yours better than a phone call- make it a show! In this episode of Serious Business, Suzanne and Melonie detail how they’ve been putting on their own high quality virtual events for the last ten years. Engage and entertain your audience and you’ll go far. We’re used to watching high production, high quality television. If you can make your own events sparkle and shine, you can capture even the shortest attention spans and turn your virtual events into serious sales.
“What are you doing next to make them want to stay?”
- Suzanne Evans
In this Episode:
How to make a virtual event stand out among the crowd The reason people stay on Suzanne’s virtual events the entire duration The top ways to make your event look more like a Netflix show The value of entertainment vs “doing it right” And much more!Connect with Suzanne:
Website - https://driveninc.com/
Facebook - https://www.facebook.com/TheDrivenInc
Twitter - https://twitter.com/thedriveninc
Instagram - @thedriveninc
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What's your learning style? In this episode of Serious Business, Suzanne talks about the way we learn and implement ideas and concepts, how to break past being stuck, and how to use what you learn and pay it forward!
Connect with Suzanne:
Website - https://driveninc.com/
Facebook - https://www.facebook.com/TheDrivenInc
Twitter - https://twitter.com/thedriveninc
Instagram - @thedriveninc
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Being undependable can be a slippery slope. It’s important for entrepreneurs and employees to be as dependable as possible to build trust and position themselves as someone who people can come to in times of need. A dependable person shows up on time, tries their best, and is consistent- every time. Join Suzanne and Melonie as they detail other qualities that make people dependable, share stories of dependable employees, and even give tips about how you can be an essential component in your business. This is one episode of Serious Business that you won’t want to miss.
“If you’re letting other people down, you’re letting yourself down.”
- Suzanne Evans
In this Episode:
Can dependability be taught? When undependable people ask for a reference The top ways to be more dependable How to refocus and gauge your own job performance And much more!Connect with Suzanne:
Website - https://driveninc.com/
Facebook - https://www.facebook.com/TheDrivenInc
Twitter - https://twitter.com/thedriveninc
Instagram - @thedriveninc
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Have you ever wondered what it would take to pull off a successful event of your own? Today, Suzanne and Melonie sit down with their team to help you out. They’re here to discuss the important details of planning an event and how to get over the biggest hurdle: filling up the room. The team shares their insights on what you need to put on a show, how to move tickets, and how to make sure your event runs smoothly. Join Suzanne, Melonie, and the rest of the crew and let’s get ready to party.
“Filling a room is not easy, not effortless, and it takes a lot of calling people.”
- Suzanne Evans
In this Episode:
- 3 components that are needed to put on a show
- How to get people interested in an event
- Different ways to move tickets
- Why the hardest part on event planning is filling up the room
- Melanie’s #1 tip on how you can run an event smoothly
- The team's best advice for pulling off a killer event
Resources:
- Donald Miller
Connect with Suzanne:
- Website
- Facebook
- Twitter
- LinkedIn
- YouTube
- Instagram
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Happy Valentine’s Week from Serious Business! This week’s episode is all about love and the things we love about running a small business. It’s not always chocolate and roses, but when it works, it feels like falling in love. So go ahead- join the lovefest! This episode of Serious Business is totally about to be your valentine!
“My business allows me to do what I love more than anything else in the world.”
- Suzanne Evans
In this Episode
Who’s really making money from Valentine’s Day? Why we love every one of our clients (especially the ones that give us gifts!) The big thing you’ll have more time for when you run your own business What to do when you don’t love your business And much more!Connect with Suzanne:
Website - https://driveninc.com/
Facebook - https://www.facebook.com/TheDrivenInc
Twitter - https://twitter.com/thedriveninc
Instagram - @thedriveninc
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What do you do when you don’t see eye-to-eye with someone? In business, there’s always a time to stand your ground and always a time to bend and compromise. Those moments are the focus of this episode of Serious Business! Join Suzanne Evans and Melonie Orr as they discuss the separation between life and business, where to draw the line, how to choose your battles, and what you can learn from a toddler wearing two pairs of underwear.
“Always step up to the fight- but be willing to put the sword down.”
- Suzanne Evans
In this Episode
What to do when you disagree Where to draw the line Why you can’t take things personally Why people aren’t talking about Jello anymore And much more!Connect with Suzanne:
Website - https://driveninc.com/
Facebook - https://www.facebook.com/TheDrivenInc
Twitter - https://twitter.com/thedriveninc
Instagram - @thedriveninc
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Don't lose focus on growing in the new year! In this episode of Serious Business, hear Suzanne's take on 2021- the good, the bad, and the ugly.
Connect with Suzanne:- Website: https://driveninc.com/
- Facebook: https://www.facebook.com/TheDrivenInc
- Twitter: https://twitter.com/thedriveninc
-Instagram: www.instagram.com/thedriveninc
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When it comes to Sunday morning marketing, some churches could use a little help. On this episode of Serious Business, Suzanne and Melonie share how churches can better move, motivate, and inspire their congregations. Plus, take a deep dive into how the best ministers capture an audience like the best business speakers. See how the most fascinating ministers and preachers are using traditional marketing to grow a community, share a message of good, and keep people listening week after week.
“Storytelling is the key.”
- Suzanne Evans
In this Episode
Suzanne’s church audition process How the most effective churches build devoted communities What any entrepreneur can learn about motivation from the greatest preachers Why entertainment doesn’t need to be flashy to move people And much more!Connect with Suzanne:
Website - https://driveninc.com/
Facebook - https://www.facebook.com/TheDrivenInc
Twitter - https://twitter.com/thedriveninc
Instagram - @thedriveninc
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Tension from the 2020 election is really heating up... especially on social media. Politics can bring out the worst in people, but how can entrepreneurs focus on the positive aspects and learn something from a marketing standpoint? In this week’s episode of Serious Business, Suzanne dives into the grey area of politics and how that in-between area can make us better marketers, better people, and more engaged as entrepreneurs. No matter which side of the political aisle you’re on, this is an episode of Serious Business you won’t want to miss!
“Our inability to see the full picture impedes our ability to be better people.”
- Suzanne Evans
In this Episode:
How political polarization hurts your business. Why you should listen to the other side more often. The way to reach YOUR people using the same tactics as Donald Trump and Bernie Sanders. The importance of treating everyone fairly, regardless of their beliefs. And much more!Connect with Suzanne:
Website - https://driveninc.com/
Facebook - https://www.facebook.com/TheDrivenInc
Twitter - https://twitter.com/thedriveninc
Instagram - @thedriveninc
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If the country were to fall into a recession, how prepared would you be? Recession-proofing your business is easier than you think if you spend time today building your strategy. In this episode, Suzanne explains the simple steps you need to take to continue business as usual regardless of the nation’s finances. You’ll hear how to prepare your credit, how to create an emergency plan of action, and what you should be doing now to prepare for the long term.
“We are our own economy.”
In this episode:
Why you have to be paying attention to the economy and political news Why you need to get out of your office and go on a Ten Mile Radius drive to find opportunity and generate leads How to be strategic with your credit and why you need to build a relationship with your local bank Do you have an emergency plan for your business? Here’s what should be in it Diversification: The wisest way to save and invest for the long term How to find opportunities in a recession Connect with Suzanne:Website
Facebook
Twitter
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One of the biggest names in the world has built an empire through almost zero ad spend thanks to the new attention economy. No matter how you feel about the Kardashians, small business owners can learn a lot from how these social media masters laid their claim to such a large piece of attention real estate. Today, Suzanne and Melonie dig into why you have to start taking advantage of social media as the easiest, most affordable way to grow your business. They’re joined by a member of their team, Max, who was able to get recognition from major brands by being informed, engaging, and interesting online. Get ready to take notes, because you’ll walk away from this episode with strategies you can implement immediately to start generating attention.
“Forget marketing, forget sales, forget business systems… All of it is being uplifted, suffocated, outshined by the attention economy. ”
-Suzanne Evans
In this episode:
What we can learn from the Kardashians about leveraging social media Why traditional sales systems and marketing are being upended by social media and the attention economy What draws people to curated social media feeds, and how you can get a piece of that The four things small business owners can do to create content their audience pays attention to How you can create 100 pieces of digital content every single day with the power of social media How Max the Man got invited to TMZ’s web show by being informed, interesting, and approachable Connect with Suzanne:Website
Facebook
Twitter
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Do you feel at times that your self-confidence surpasses your actual ability to do things? Do you have to work really hard to get things done? Do you get the impression that you’re not exceptional at anything? If you answered yes to any of those questions then you have got to hear what Suzanne and Melonie have to say. Today, they chat about how most people wait for the moment when they’re really good at something, and why that waiting is counter-productive. By the end of this episode, you will be inspired to go out there, figure out what you want to do, and not wait for your amazing to show up!
“Nobody cares, work harder.” - Suzanne Evans
In this Episode:
- How not being exceptional at anything is becoming an epidemic
- Everybody is dealing with some form of “impostor” syndrome -- what does that mean for you?
- Why waiting for your extraordinary is counterintuitive
- We live in an instant celebrity culture BUT being famous is not a career
- Why it isn’t always about the destination, but the transportation
Resources:
- The Way You Do Anything Is the Way You Do Everything by Suzanne Evans
- David Chang
- Momofuku
Connect with Suzanne:
- Website
- Facebook
- Twitter
- LinkedIn
- YouTube
- Instagram
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The number one challenge for anyone that has a business is overcoming objections. There will always be people who will not agree with you or with your decisions. Today, Suzanne and Melonie take a quick look at how you can weather out people’s objections. Plus, they also talk about how persistence, curiosity, and confrontation factor into your reactions and objections. This is one brief episode you don’t want to miss; go get curious!
“There’s nothing wrong with somebody saying no.”
- Suzanne Evans
In this Episode
- How persistence, curiosity and confrontation affect conversation
- What confrontation actually is
- Why you should always apply the 10-10-10 rule
- Most people talk in subtext
- How success is in the subtext
Connect with Suzanne:
Website - https://driveninc.com/
Facebook - https://www.facebook.com/TheDrivenInc
Twitter - https://twitter.com/thedriveninc
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Creating great content for your business can be a huge struggle… unless you can have a conversation with yourself! Once you start thinking about content creation as a reaction to anything (and we really do mean anything), you can create tons of great content in a snap. Join Suzanne and Melonie for this eye-opening episode of Serious Business. If you’re paying attention to the right things and noting your reactions and opinions, you’ll have a treasure trove of content in no time.
“You have to be willing to play the game of putting your opinion out there.”
- Suzanne Evans
In this Episode
How to riff on your own ideas and opinions to create content Relating TV, music, news stories, and other entertainment to your business Why you should be reading or watching the news Suzanne’s method of reading episodically And much more!Connect with Suzanne:
Website - https://driveninc.com/
Facebook - https://www.facebook.com/TheDrivenInc
Twitter - https://twitter.com/thedriveninc
Instagram - @thedriveninc
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The odds of winning the Powerball are roughly 175 million to one, but that doesn’t stop people from betting every single day. A lot of people believe that winning the jackpot is the key to a fulfilling life. So if you won the prize money, what would you do with all that dough? Today, Suzanne and Melonie share what they would do with the cash. More important, Suzanne wants to know what’s keeping you from doing those things now? Tune in and play the numbers game.
“If you had $30 million in your hand right now, what would you do? And why aren’t you doing that now?” - Suzanne Evans
In this Episode:
- Who is Yolanda Vega?
- What the cash payout would be if you won $100 million in the lottery
- Suzanne and Melanie’s plans if they won the lottery
- What would you do if you won?
- What’s keeping you from doing those things now?
Resources:
- Yolanda Vega
- NY1
Connect with Suzanne:
- Website
- Facebook
- Twitter
- LinkedIn
- YouTube
- Instagram
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Managing kids, pets or parents with your business is no easy feat. There will always come a time where you will feel guilty of either working a lot or spending too much time with your family. If there’s something else going on in your world besides you, it’s going to have some sort of impact on your business. Today, Suzanne will talk about how you can manage that guilt, let it go, and be a successful entrepreneur. This one is for the books!
“Chaos and complication are very expensive.”
- Suzanne Evans
In this Episode
What it’s like to be a parent while running a business The simplification process – what matters and what doesn’t How implementing the 10/10/10 Rule will improve your business See the magic that comes with being an entrepreneur The rewards of simplifying your businessResources:
Simplicity Parenting by Kim John Payne
Decisive by the Heath Brothers
Connect with Suzanne:
Website
Facebook
Twitter
LinkedIn
YouTube
Instagram
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Everything is about positioning and how you get attention. Is your business getting enough attention? Are you using the right ways of showing up to get your business? In this episode of Serious Business, Suzanne discusses the ways we show up in the world- especially relating to two of the most visible men in the country: Joe Biden and Donald Trump. The most interesting people get their airtime.
“There is something interesting about not knowing what someone’s going to say next.”
-Suzanne Evans
In this episode:
- How Donald Trump and Joe Biden get attention
- Why theatricality always wins
- The power of attention-grabbing statements
- Separating politics from the political experience
-And more!
Connect with Suzanne:- Website: https://driveninc.com/
- Facebook: https://www.facebook.com/TheDrivenInc
- Twitter: https://twitter.com/thedriveninc
-Instagram: www.instagram.com/thedriveninc
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