Episodes
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Katerina Gataulina, a seasoned entrepreneur, as she shares her insights on building a business from scratch. Discover how to find your superpower, choose the right business idea, analyze competitors, and switch to a growth mindset.Please Visit this Link to get more information: https://www.shediditshow.com/ I spoke with Katerina about finding your superpower, the female and male approaches to business, finding the right business idea and business model, analyzing competitors, and switching from the founding to the growth mindset. We also discussed the wedding industry and how to build a business around it. Katerina Gataulina is an entrepreneur, author, and traveler. She owns two event agencies and is a wedding and Event planner with 15 years of experience in Russia, Montenegro, and the USA. She is also the founder of the community for female entrepreneurs, "Womanhattan."
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Join us as we explore the brand and web design world with Oxana Skripka, a seasoned creative director. Learn how to create impactful designs on a budget, understand the role of design in marketing, and navigate the transition from freelance to agency work.Her projects were mentioned in Forbes and other media outlets. She was featured in media such as Harpers Bazar and L'Officiel.Talking with Oxana about web and brand design, business, feminism, mental health, perfectionism, and more.
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Oxana @zoeviolin.me is a brand and web designer and creative director with more than 8 years of experience; she had her own agency in Russia, was a member of the design union of designers in Saint Petersburg, and is one of the admins at Behance Russia Community.
Her projects were mentioned in Forbes and other media outlets.
For the last 4 years in NY, I became a creative director in a digital marketing agency and worked as a designer with brands like Cover Girl, LāOreal Group brands, Fenty Beauty, etc.
Her clients are featured on Netflix, CNN, The New York Times, etc. Her projects consistently win design awards and are mentioned in different media.
She was featured in media such as Harpers Bazar and LāOfficiel.
Talking with Oxana about web and brand design, business, feminism, mental health, perfectionism, and more.
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Sofi Chernyak @sofi_nyc is a digital makeup artist, the founder, and CEO of an augmented reality design studio, MaquillAR @maquillar.studio, and an editorial makeup artist.
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Her augmented reality clients include top beauty and fashion brands such as Lashify and Numero Magazine and artists like Val Garland and Erin Parsons. Her most recent digital project for Safiya Nyaguard has gained over 46 million impressions.
Her makeup portfolio includes publications in Vogue, ID, and New York Times Style, as well as work for brands like Versace, LaPerla, and Rebag.
Talking with Sofi about augmented reality, what it is, and how creative entrepreneurs and business owners could use it to increase brand awareness, interact with their customers, talk about her entrepreneurship journey, how she did it, and more. -
Ana Tess @ana.Tess is a stylist, journalist, and model based in New York City and LA.
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She switched the focus of her career from modeling to styling. Her fashion editorial work has been published in magazines such as Vogue, Elle, Harperās Bazaar, LāOfficiel, Instyle, and others.
Away, Net-A-Porter, Amazon, Target, Rebag, and others are among her clients.
She is the owner of a visa for extraordinary talents in the US.
She talked about her experience modeling, styling, and journaling, how she switched the focus in her professional path and why, mental health, NYFW, the fashion industry, and moreā¦ -
Daria Kruchinina @kruchinina.pro is an award-winning fashion and beauty editorial makeup and natural brows artist and entrepreneur. Daria began her career in Russia and worked in NYC at NYFW, collaborating with Natalia Vodyanova, Gigi Ferranti, Jared Leto, Herve Pierre, and many other personalities, top models, and prestigious beauty and fashion brands.
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Her editorial work appeared in numerous publications worldwide, including Vogue, LāOfficiel, Tatler, and other media outlets.
She holds a masterās degree and numerous certifications in makeup and eyebrows. She is also a licensed aesthetician in New York City.
And the owner of a visa for extraordinary talents in the US. -
According to Oberlo statistics, around 50% of consumers would like to receive promotional emails from their favorite brands. An email list isn't just a list of contacts; it's a powerful tool for connecting with your audience, nurturing relationships, and driving sales.
I sold my beauty box company with an email list with over 100,000 subscribers in the beauty segment. In this video, I want to share with you how to build an email list from scratch and which basic strategies and techniques you could use in your business.
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Irina Chistikina @iraira.me is a New York-based art curator, art adviser, and expert in attribution fine art. Previously, Irina worked as a photographer with brands such as Vice and at NYFW, advertising companies, and start-ups like Fasten. Her fashion photography has been featured in magazines like Vogue, Schon!, and Buro 24/7.
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She is the co-founder and art curator of Orchard Galerie and the creator of the online art magazine Dicecream. She is also completing her masterās degree in business art at Saint Petersburg Stieglitz State Academy of Art and Design. And works as a Fine Art Imaging Specialist at artdiscovery.
I talked with her about our experience working together at Orchard Galerie, friendship, contemporary art, art business, and more. -
Anastasiia Neronova is a creative director and a digital marketing expert. She has worked on marketing campaigns for world industry players such as Urbani Truffles and, Luigi Bormioli & Bormioli Rocco to help them establish their presence in the US market.
Today, she is Creative Director & Partner at the NYC-based Digital Marketing agency ADME @helloadme. The agency has been helping businesses & brands grow since 2016. She is also the founder of the jewelry brand @wear_amo.
Anastasiiaās social marketing strategies and visual storytelling drive significant brand growth and bring new customers. Her work has recently been featured in various media outlets, including Vogue and Elle & LāOfficiel.
She also owns a visa for extraordinary talents in the US.
I spoke with Anastasiia about marketing strategies for small brands, social media marketing, influencers, why TikTok, and her career, life in NYC, challenges, and success.She Did It' uncovers the stories of women who broke barriers. Don't miss out on their inspiring journeys - hit the subscribe button now: https://t.ly/EnqzL ā ā ā Audio Podcast is currently on your favorite platforms:šSpotify: https://open.spotify.com/show/6LnNhHQ... šApple Music: https://t.ly/iyPx8 šGoogle Podcasts: https://t.ly/cxxQM ā SheDidItShow Podcast - Empowering Voices, Inspiring Actionsšhttps://www.shediditshow.com/podcast ā Stay Connected With Us.šFacebook: / shediditshow šInstagram: / shediditshow šTiktok: / uce8pltbrgxlxifrjwhk_72g šLinkedIn: / she-did-it-show šWebsite: https://www.shediditshow.com/ šTwitter: / shediditshow ā For Business Inquiries: [email protected]
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Ana Tess is a stylist, journalist, and model based in New York City and LA.
She switched the focus of her career from modeling to styling. Her fashion editorial work has been published in magazines like Vogue, Elle, Harperās Bazaar, LāOfficiel, Instyle, and others.
Away, Net-A-Porter, Amazon, Target, Rebag, and others are among her clients.
She is the owner of a visa for extraordinary talents in the US.
Talking about her experience modeling, styling, and journaling, how she switched the focus in her professional path and why, mental health, NYFW, the fashion industry, and moreā¦šShe Did It' uncovers the stories of women who broke barriers. Don't miss out on their inspiring journeys - hit the subscribe button now: https://t.ly/EnqzL ā ā ā Audio Podcast is currently on your favorite platforms:šSpotify: https://open.spotify.com/show/6LnNhHQ... šApple Music: https://t.ly/iyPx8 šGoogle Podcasts: https://t.ly/cxxQM ā SheDidItShow Podcast - Empowering Voices, Inspiring Actionsšhttps://www.shediditshow.com/podcast ā Stay Connected With Us.šFacebook: / shediditshow šInstagram: / shediditshow šTiktok: / uce8pltbrgxlxifrjwhk_72g šLinkedIn: / she-did-it-show šWebsite: https://www.shediditshow.com/ šTwitter: / shediditshow ā For Business Inquiries: [email protected]
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Daria Kruchinina is an award-winning fashion and beauty editorial makeup, natural brows artist, and entrepreneur. Daria began her career in Russia and worked in NYC at NYFW, collaborating with Natalia Vodyanova, Gigi Ferranti, Jared Leto, Herve Pierre, and many other personalities, top models, and prestige beauty and fashion brands.
Her editorial work appeared in numerous publications worldwide, including Vogue, LāOfficiel, Tatler, and other media outlets.
She holds a masterās degree, numerous certifications in makeup and eyebrows, and is a licensed aesthetician in New York City.
And the owner of a visa for extraordinary talents in the US.šShe Did It' uncovers the stories of women who broke barriers. Don't miss out on their inspiring journeys - hit the subscribe button now: https://t.ly/EnqzL ā ā ā Audio Podcast is currently on your favorite platforms:šSpotify: https://open.spotify.com/show/6LnNhHQ... šApple Music: https://t.ly/iyPx8 šGoogle Podcasts: https://t.ly/cxxQM ā SheDidItShow Podcast - Empowering Voices, Inspiring Actionsšhttps://www.shediditshow.com/podcast ā Stay Connected With Us.šFacebook: / shediditshow šInstagram: / shediditshow šTiktok: / uce8pltbrgxlxifrjwhk_72g šLinkedIn: / she-did-it-show šWebsite: https://www.shediditshow.com/ šTwitter: / shediditshow ā For Business Inquiries: [email protected]
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Irina Chistikina @iraira.me is a New York-based art curator, art adviser, and expert in attribution fine art. Previously Irina worked as a photograther with brands such a Vice and at NYFW, advertising companies and start-ups, like Fasten. Her fashion photography has been featured in magazines like Vogue, Schon!, and Buro 24/7.
She is the co-founder and art curator of Orchard Galerie @orchard.galerie and the creator of the online art magazine Dicecream @dicecream_id . She is also completing her masterās degree in business art at Saint Petersburg Stieglitz State Academy of Art and Design. And works as a Fine Art Imaging Specialist at artdiscovery.
I talked with her about our experience working together at Orchard Galerie, friendship, contemporary art, art business, and more.šShe Did It' uncovers the stories of women who broke barriers. Don't miss out on their inspiring journeys - hit the subscribe button now: https://t.ly/EnqzL ā ā ā Audio Podcast is currently on your favorite platforms:šSpotify: https://open.spotify.com/show/6LnNhHQ... šApple Music: https://t.ly/iyPx8 šGoogle Podcasts: https://t.ly/cxxQM ā SheDidItShow Podcast - Empowering Voices, Inspiring Actionsšhttps://www.shediditshow.com/podcast ā Stay Connected With Us.šFacebook: / shediditshow šInstagram: / shediditshow šTiktok: / uce8pltbrgxlxifrjwhk_72g šLinkedIn: / she-did-it-show šWebsite: https://www.shediditshow.com/ šTwitter: / shediditshow ā For Business Inquiries: [email protected] ================ā About SHE DID IT SHOW.Honoring inspiring stories and voices of extraordinarily talented women in the US who exemplify strength and talent and inspire others to take action. A conversation about their values, true path, success, business, impact, life, and challenges.
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Today the online ecommerce landscape grew to multibillion dollars industry. E-commerce allows you to buy and sell goods online. Over the years e-commerce market get crowded and to set yourself apart you need to use digital marketing, so it is kinda goes hand in hand together. So let me show how you can enter an ecommerce market place, to build your business and become successful.Timecode:00:00 - Intro01:22 - Options for product selection and sourcing01:58 - How to do dropshipping, pros and cons 04:05 - How to do print-on-demand, pros and cons06:40 - How to sell digital products 07:20 - How to order in bulk from wholesales, pros and cons 09:17 - How to decide on your niche and do market analysis 12:02 - How to pick up the best platform to sell your products 14:20 - How to do branding - logo, name etc.15:20 - How to do digital marketing and sales 15:58 - Recap16:20 - outro
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Victoria Matsuka is a jewelry designer and maker. She studied art, fashion and conceptual jewelry at top universities in London and Italy. Victoria worked at Tiffany & Co. in the US and other jewelry companies worldwide - in London, Italy, Turkey, and Russia. She founded her brand, Matsuka Jewelry @matsuka.jewelry, where she creates unique conceptual art jewelry pieces. She also works at the Anthony Lent Jewelry company as a bench jeweler.
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Speaking about her journey as a creative entrepreneur, managing your business from 9 to 5, about your experience working in Tiffany and Co and being a female bench jeweler in a male-dominated industry in NYC. -
Join us as we delve into startup marketing with Nadia Okhunova, a marketing expert and founder of K917. Learn about her journey from Russia to NYC, her experiences working with top brands like Nike, Puma, and Samsung, and her insights on the latest marketing trends in Web3 and the metaverse.Please Visit this Link to get more information: https://www.shediditshow.com/ Nadia Okhunova - Entrepreneur and Marketing Expert. Nadia founded the marketing agency K917; she worked with brands such as Nike, Puma, and Samsung. She established media partnerships with such magazines as Vogue, Glamour, GQ, Elle, and other media outlets for her clients. Today, she is focusing on creating marketing campaigns for Web 3 tech startups and exploring new media for self-expression.Talking with her in this episode about the entrepreneurship journey and the most effective marketing tools up to date. How overcome fears starting the business, what owners of brands have to consider creating marketing strategies, life in NYC, and more..
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Conversation with an entrepreneur, Lana Kars, about how she built a Russian Nails Salons business in NYC with an annual revenue of $2 million.Lana Kars is the owner of Russian Nails, a chain of nail salons located in the heart of both Midtown @russian_nails_nyc and Downtown Manhattan @russian_nails_fidi, as well as the esteemed Russian Nails School @russian_nails_school. Her journey into entrepreneurship began with the bold vision in 2019 of establishing a cozy nail salon equipped with just two seats. What initially started as a modest nail salon has now become a thriving NYC enterprise, boasting an annual revenue of more than 2 million dollars.Talking with Lana about how she started her business, lessons, and challenges good to know about launching a beauty salon in New York, the art of marketing the brand, and the keys to achieving remarkable success.Please Visit this Link to get more information: https://www.shediditshow.com/
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In this in-depth video, we'll guide you through the essential steps to create a winning content strategy that will skyrocket your online presence and engage your target audience like never before. Whether you're a seasoned content creator looking to refine your strategy or a beginner eager to learn the ropes, this video is packed with actionable tips and strategies that will take your content game to the next level.
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Congratulations to Maria Karr with new position Vice President, Integrated Marketing in Maesa.
Interview with Maria we shoot a year ago is now available on the podcast platforms.
Maria Karr, a top PR expert who has helped to launch and grow some of the most successful beauty brands in the world.
We discuss how to break into the PR industry, how to build a successful career, and how to navigate the ever-changing landscape of PR.
Previously Maria led PR and communications at Amorepacific the worldās leading Korean beauty company, she is one of those people who made K-Beauty a thing. She managed PR and communications efforts for global beauty brands, such as LANEIGE, Innisfree, Mamonde and AMOREPACIFIC. She also taught her signature course on PR and Communications at Baruch College (City University of New York). Also, Maria launched her own brand the Rumore Beauty e-commerce platform and PR agency Hillcrest Communications, where she helped young and emerging brands get more awareness.
In this podcast we are talking with Maria Karr about her career in Marketing and Pr, how to build the brand, career in PR and Marketing, and stay curious, brave, and ambitious.
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Talking about boosting your websiteās traffic organically without breaking the bank! Hey there, amazing folks! I am thrilled to announce the latest YouTube video about organically boosting your websiteās traffic without breaking the bank! Title: āUnlocking Organic Traffic: Free SEO Tools and Tips for BeginnersāIn this podcast episode, Iāve compiled a treasure trove of FREE SEO tools and essential tips to skyrocket your websiteās organic traffic.What you can expect:š The foundation of optimizing your website for search engines.š ļø A rundown of the best FREE SEO tools to leverage.š” Proven strategies for improving your websiteās visibility.š Insights into understanding your audience and keywords.Whether youāre a blogger, business owner, or someone eager to enhance your digital presence, this video is tailored just for YOU. Stay tuned and stay empowered! šŖāØ#OrganicTrafficMastery #SEOTipsForBeginners #WebsiteBoost #FreeToolsForSuccessPlease Visit this Link to get more information: https://www.shediditshow.com/
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Talking with Polina Kurach about her career, from Olympic Games to bringing media coverage to big names and startups, about challenges along that way. Diving deep into communications and PR, American media, and PR strategies for small brands. This video is about Mastering PR & Communications: Insider Strategies For Startups & Freelancers. But It also covers the following topics:PR For StartupsCommunications StrategiesFreelance PR Work
Polina Kurach is PR and Communication Specialist who worked in the Olympic Games in Sochi 2014 and Rio 2016, EXPO 2017, and New York Fashion Week. She has been representing her clients at international events such as World Economic Forum in Davos, EXPO in Astana, and working with brands such as Conde Nast , Mikhailov and Partners.
Please Visit this Link to get more information: https://www.shediditshow.com/
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