Episodes
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This is the final episode in a series where we've been discussing where to start with your marketing when you're just starting out in business. I’m Lily Richmond, and today, I'll be helping you create a simple and prioritised launch marketing plan for your new business.
Before creating a launch marketing plan, it's important to understand fundamental concepts of marketing, such as knowing your target audience, offering, and unique value proposition. It's not enough to simply search for a generic launch marketing plan template online. Instead, I'll provide you with a simple formula that includes a core goal, key strategies, and the tactics to get your business launched.
In the previous six episodes, we covered important topics such as making your product or service irresistible, identifying your target market and ideal customer, crafting a single-minded statement, setting pricing, and creating a brand and distribution strategy.
By the end of this episode, you'll be able to consolidate all the marketing knowledge you've gained from the previous episodes of this series and create a launch marketing plan that is specific to your business, industry, target market, brand, and local environment. Plus, I've created a Launch Marketing Plan template you can download and use as the basis for your very own plan.
So let's huddle up and dive into this episode. Let’s work together to equip you with the marketing knowledge and confidence you need to make real progress.
Get your FREE launch marketing plan template, all the links to previous workbooks in the series, show notes and transcript at https://marketingondemand.co/podcast
Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
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011: You can have the best product or service in the world, but it’s a wasted effort if you don’t get your distribution strategy right. Join me, Lily Richmond, in the latest Small Business Marketing Huddle episode to learn how to effectively distribute your product or service and reach your customers.
We'll discuss the pros and cons of direct versus indirect distribution channels, supply chain management, and how to maintain your brand's essence at every touchpoint. No guests, just practical steps and five easy-to-implement actions to get your distribution strategy right and your product or service in the hands of your customers.
By the end of this episode, you will have the knowledge to determine what distribution strategy is best for you and what distribution sources you need to have in place to perfect it.
This is part six in the seven part series on where to start with your marketing when just starting out in business.Get your FREE workbook, all the links mentioned, show notes, transcript and the other workbooks in the series at https://marketingondemand.co/podcast
Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
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010: Learning how to create a brand strategy for small business is easier than you think. In part five of the series on where to start with your marketing when just starting out in business, join me, Lily Richmond as I teach you the branding basics you need to know.
We'll explore the essence of your business identity, beyond just aesthetics, and how you can create a brand experience that keeps customers coming back to your business.
We'll work through an exercise designed to help you identify your brand's core attributes—your brand essence. You'll also have access to a workbook to help you brainstorm and then weave your brand's essence into your business operations. We'll explore the importance of consistency and trust in branding, and you'll learn how to articulate the soul of your brand in just three words.
By the end of our conversation, you'll have the tools and insight necessary to create a distinctive space for your brand in the competitive market.
Get your FREE workbook, all the links mentioned, show notes, transcript and the other workbooks in the series at https://marketingondemand.co/podcast
Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
Like what you hear? Connect with me on social media:
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What are pricing strategies that set your small business up for long term success?
In this episode, host Lily Richmond delves into the critical topic of pricing strategies to consider when you are just starting out in business. She shares insights on how to set pricing in order to win more business and make a profit. Joining her is special guest Alana Swain, co-founder of Your Success Team, who provides valuable advice on pricing from a financial, operational, and mindset standpoint.You will learn about the five main areas that influence pricing, including what consumers are willing to pay, competitor pricing, positioning in the marketplace, costs, and profit margins. This episode is part four of a seven-part series on where to start with your marketing when first starting up a business.
Grab the downloadable workbook to brainstorm and capture all the factors that can influence your pricing. https://marketingondemand.co/startup4
Get the show notes, transcript and the other workbooks mentioned at https://marketingondemand.co/podcast
Check out Alana Swain’s business Your Success Team and get access to her comprehensive pricing calculator. https://bit.ly/YST-Pricing-CalculatorGot a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
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008: I want you to build a business that is customer centric. In this episode, we'll discuss how to craft a single sentence explaining how your business improves your customers' lives. Join me, your host, Lily Richmond, as I explain the importance of being customer centric in a hyper-competitive world. We explore why this is important, and I share a simple yet powerful question to guide your approach to marketing and business. I walk you through a step-by-step exercise to help you identify your customers' goals and problems and how your product or service solves them. Once you've crafted your one sentence, it can shape your messaging and marketing strategies in oh so many ways!
This is part three in a seven-part series to empower you to start your marketing on the right track when you're just starting out in business. Whether you're a startup or an existing business re-evaluating your approach, this series will help you get your marketing approach right first time.Grab the downloadable workbook and get your pen ready. It's time to build a customer centric business. https://marketingondemand.co/startup3
Get the show notes, transcript and the other workbooks mentioned at https://marketingondemand.co/podcast
Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contactGot a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
Like what you hear? Connect with me on social media:
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007: All good marketing starts with the customer. So it’s critical that you have a clear picture of your target market and ideal customer. Join me, Lily Richmond, as we embark on part two in a seven-part series to empower you to start your marketing on the right track when you're just starting out in business. In this episode, we will uncover how to nail down a specific target market, customer segments and ideal customer. If you're ready to make your product or service hit home with the people that matter, this is an episode you can't afford to miss.
Whether you're a startup or an existing business re-evaluating your approach, this seven-part series will help you get your marketing approach right the first time.
Grab the downloadable workbook and get your pen ready! It's time to market with purpose and power. https://marketingondemand.co/startup2
Get the show notes, transcript and workbook for part one in this series and more at https://marketingondemand.co/podcast
Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
Like what you hear? Connect with me on social media:
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006: Make sure you create a product or service your consumer needs, and you are on the path to success in small business. Join me, Lily Richmond, in this series opener, where we lay the groundwork for you to start your marketing on the right track when you're just starting out in business. I’m going to share a powerful brainstorming exercise to help you stand out in a crowded marketplace and build a product that consumers actually want. I've even developed an easy-to-follow worksheet to help you nail down your unique product or service offering. Grab it here: https://marketingondemand.co/startup1
Whether you're a startup or an existing business re-evaluating your approach, this seven part series will help you get your marketing approach right first time.
View the episode show notes and transcript here: https://marketingondemand.co/podcast
Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
Like what you hear? Connect with me on social media:
LinkedIn
Facebook
Instagram -
005: Unlock the power of purpose to be more efficient, effective and engaging with your small business marketing. Drawing inspiration from Simon Sinek's insights, I'll guide you through the significance of the 'why' in your small business, ensuring that your marketing efforts resonate with your target market. A good purpose statement isn’t necessarily about saving the world; it's about distilling your driving force into a clear, actionable purpose that informs every decision you make, especially in marketing! Get ready because, by the end of this episode, you'll have a practical exercise and a handy worksheet to crystallise your business's purpose and tips on applying your business purpose to your marketing.
Download the worksheet here: https://marketingondemand.co/purpose
View the full episode show notes and transcript here: https://marketingondemand.co/podcast
Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
Like what you hear? Connect with me on social media:
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#004: Unlock the secrets of the buying process to market your business better. Join me, Lily Richmond, as I teach you about buyer roles and how they impact the decision to purchase your product or service. From the office manager who sparks an idea to the receptionist who could make or break your pitch, we dissect the roles of initiator, influencer, gatekeeper, decider, purchaser, and user; you'll understand why selling is never just about the final handshake. With anecdotes from my days marketing credit card brands, this episode promises to equip you with the savvy needed to engage effectively with every player in the decision to buy from you.
Prepare to broaden your perspective on who you need to consider in your marketing. I share three key actions to help you improve your marketing by using buyer roles. Get the worksheet here: https://marketingondemand.co/buyerroles
View the episode show notes and transcript here: https://marketingondemand.co/podcast
Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
Like what you hear? Connect with me on social media:
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#003: What if your existing customers are the untapped goldmine for your small business? Join me, Lily Richmond, as we uncover this treasure trove, revealing the incredible potential for growth that's right under your nose.
This episode explores the importance of your existing customers in driving sales, and we'll dive into fascinating statistics that prove it.
I'll also share seven nifty tips to elevate your sales – without burning a hole in your pocket. If you're eager to sharpen your marketing skills and give your small business that much-needed boost, this episode is a wealth of insights you won't want to miss.
Get the show notes and more - https://marketingondemand.co/podcastGot a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
Like what you hear? Connect with me on social media:
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#002: What if you could conquer your biggest marketing growth challenge with a new, refreshing approach? Here's the deal: this Small Business Marketing Huddle episode is about doing fewer things exceptionally well, rather than spreading yourself too thin. So how do you achieve this? Join me, Lily Richmond, as I share an easy approach to focus clearly and make real progress by nailing down your biggest marketing growth challenge to maximise your budget's potential.
As we edge closer to the new year, it is time to start thinking about what you want to achieve, and how your marketing can support your business goals. I know you're keen to make 2024 your best year yet, and I'm here to help you do just that.
Get the show notes and more - https://marketingondemand.co/podcastGot a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
Like what you hear? Connect with me on social media:
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#001: Ready to revolutionise your marketing approach and set your small business apart from the crowd? You've come to the right place! I'm your host, Lily Richmond, and I'm excited to kick off our journey together. In our inaugural Small Business Marketing Huddle episode, I spill the beans on a game-changing messaging hack that can connect you with your customers like never before. Remember, the cornerstone of successful marketing hinges on addressing your customers' needs better than anyone else.
Stick with us as we uncover the secrets to overcoming marketing hurdles, building powerful marketing plans, and ensuring your small business outshines the rest. Let's embark on this marketing journey together, shall we?
Get the show notes and more - https://marketingondemand.co/podcastGot a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
Like what you hear? Connect with me on social media:
LinkedIn
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