Episódios
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Today Paul is joined by Keith Pepper, publisher of Rough Draft Atlanta.
Keith shares his journey from a media-obsessed childhood to transforming a legacy newspaper into a modern digital-first media company. He discusses navigating technology changes, building a cohesive brand amongst different community papers, and the importance of neighborhood coverage. Keith also emphasizes the power of newsletters as a new form of local journalism and the strategic shift towards high value, low volume advertising.
Links:
https://roughdraftatlanta.com/
https://www.linkedin.com/in/keithpepper/
[email protected]
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This week Paul is joined by Kyle Rickhoff and Bob Rose of AlignSimple, a fractional service and strategy company focused on enhancing the success of local media publishers.
They discuss the concept of fractional services and the unique offerings that AlignSimple provides for publishers backed by their years in the industry. They also talk about the evolving landscape of media, focusing on the importance of engagement through podcasting and newsletters, the challenges and strategies surrounding social media, and the need for local media organizations to adapt to new tools and audience expectations while maintaining a strong community connection.
Links:
https://alignsimple.com/
https://www.linkedin.com/in/stlbobrose/
https://www.linkedin.com/in/kylerickhoff/
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Today Paul is joined by Graham Colligan, founder of Towns Of: a social media app for local news and events.
They talk about the importance of social media and how Towns Of aims to centralize local news and events for communities. Graham shares insights on the business model and competition in the local news aggregator space, emphasizing the need for innovation and community engagement, and a lot more.
Links:
https://www.townsof.com/
https://www.instagram.com/graham_colligan/
https://www.linkedin.com/in/grahamcolligan/
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Today Paul speaks with Alec Saelens, Impact Manager at Solutions Journalism Network.
Alec and Paul discuss Alec's path into journalism, the establishment of the Bristol Cable, and his current role at the Solutions Journalism Network. He emphasizes the importance of cooperative models in local journalism, the potential of solutions journalism to generate revenue, and the need for impact tracking to ensure sustainability in the industry. Alec also shares insights on the future of local news, highlighting both the challenges and the entrepreneurial spirit driving new initiatives.
Links:
https://www.linkedin.com/in/alec-saelens-125411176/
https://www.solutionsjournalism.org/
https://thebristolcable.org/
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Today Paul is joined by Johnny Levy, CEO of DataJoe and founder of the Media Data Collaborative.
They discuss the significance of data in local media, the challenges of monetizing that data, and the importance of networking. Johnny shares his view on the role of connection in the media space, sharing insights on how he leverages his strengths as a connector to foster relationships and collaboration. They also talk about the Media Data Collaborative group and Johnny's People of Media series.
Links:
https://www.linkedin.com/in/johnny-levy/
https://datajoe.substack.com/
http://www.datajoe.com/
Johnny's book:
https://www.amazon.com/Superpower-Quest-Heros-Unlocking-Potential/dp/B0D1GVFSD2
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Today Paul is joined by Chief Growth & Innovation Officer for Wisconsin Watch Richard E. Brown.
Richard shares insights on the evolving landscape of local journalism, the importance of storytelling, and the need for news organizations to align with advertisers that share their mission. He discusses his career journey, the significance of building relationships within the community, and strategies for improving retention and reducing churn for local publishers.
Links:
https://wisconsinwatch.org/
https://milwaukeenns.org/
https://richardebrown.co/
Connect with Richard:
https://www.linkedin.com/in/richardeugenebrown/
https://www.facebook.com/richardebrown17
https://www.instagram.com/richardebrown17/
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at https://localpod.co
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Today Paul is joined by Sara McNamara, Director of Business Development for white label ticketing software company Ticketsauce.
They discuss the mechanics of how the platform works, the revenue opportunities it creates, and success stories from local media companies that have effectively utilized the platform. Sara also provides insights into what local publishers should consider when expanding their event strategies, including potential red and green flags.
Links:
https://www.ticketsauce.com/
Connect with Sara:
https://www.linkedin.com/in/saramcnamaraco/
[email protected]
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at https://localpod.co
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Today Paul is joined by Chris Krewson, Executive Director of LION Publishers.
LION (Local Independent Online News) is a nonprofit that strengthens the local news industry by helping independent news publishers build more sustainable businesses.
On the podcast they discuss the origins of LION, the importance of diverse revenue streams for local media companies, AI and its effects on the industry, how LION's sustainability audits benefit local publishers, the organization's new Sustainability 360 program, and more.
Links:
https://www.lionpublishers.com/
LION Newsletter:
https://lionnewsletter.paperform.co/
https://www.linkedin.com/in/chriskrewson/
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Today Paul welcomes Laurie Sigillito to the podcast. Laurie is the founder of Local News Network, a local media startup based out of Durango, Colorado.
Paul and Laurie discuss how Local News Network combines video content with digital out of home networks, social media, newsletters, and more. They discuss how Laurie's background in the tech and signage industries led to the formation of the company, how it operates, her long term vision, and more.
Links:
https://www.thelocalnews.us/
[email protected]
---
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Daniel Olson is the founder of GoList, a national advertising platform that is curated by local news with the goal of keeping ad dollars in the pockets of local publishers.
On this episode, Paul and Dan discuss the origins of GoList and how the platform operates. They also cover Dan's plans for scaling the platform, the user experience, and how GoList aims to facilitate direct communication between businesses and consumers.
Links:
[email protected]
golistnews.com
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In this episode, Paul interviews Fran Wills, CEO of the Local Media Consortium (LMC). Fran discusses how LMC supports over 150 local media companies across the US, Canada, and Puerto Rico by negotiating partnerships with digital technology providers. She shares insights on the rapidly evolving local news landscape, highlighting trends like the shift to video content, the rise of newsletters, and the importance of diversifying revenue streams.
Links:
https://www.localmediaconsortium.com/
https://www.localmediaconsortium.com/partners/newspassidlmc.com
[email protected]
---
This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at localpod.co
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Today Paul chats with multimedia journalist Mega Roche. They talk about how Megan fell in love with journalism, the changes she's seen in the industry throughout her career, and some of the tougher sides of the industry such as dealing with burnout.
They also discuss Megan's Path to Paris series and how she's successfully taken local stories and applied a global lens to them.
Connect with Megan:
https://meganaroche.wixsite.com/portfolio
https://www.linkedin.com/in/mroche2014/
[email protected]
---
This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at localpod.co
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Today on the podcast, Paul talks with Ryan Restivo, the founder of SEO Slack app YESEO.
YESEO is a free Slack app that helps newsrooms create relevant headlines, generate the right keywords to use, and gives right information at the right time to help publishers get their work seen and read.
Paul and Ryan discuss how YESEO works from a workflow perspective, what its capabilities are, YESEO’s business model, why it’s free for newsrooms to use, and a lot more!
Links:
https://www.yeseo.app/
Knight Election Hub: https://accounts.muckrock.com/election-hub/recbQ1fGaYp0RAZsR
Connect with Ryan:
https://x.com/ryanarestivo
https://www.linkedin.com/in/ryanrestivo/
Meet up with Ryan at SRCCON in Minneapolis this week: https://2024.srccon.org/
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at localpod.co
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Today Paul sits down with Guy Tasaka, managing partner at Tasaka Digital and technology columnist for Editor & Publisher Magazine.
In the conversation, Guy illustrates his thoughts on a concept that he's dubbed "local media 3.0". This is an upgrade for local news organizations to modern, internet-native business strategies and includes owning first party intent data, omni channel selling, a re-thinking of what publishers product is and who their customer is, and more.
This episode is jam packed with value for any local news publisher looking for ways to enhance their business!
Links from the conversation:
Free by Chris Anderson
https://podnews.net/
Connect with Guy:
https://www.tasakadigital.com/
https://www.editorandpublisher.com/tech/
https://iknowag.ai/
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Today Paul is joined by the first two time guest to the podcast, TAPinto and Hyperlocal News Network CEO Michael Shapiro.
Quick Note: If you haven't yet, go back and listen to season one, episode one to hear Michael's story of founding and growing TAPinto.
On this episode, Michael discusses his newest venture, the Hyperlocal News Network. The HNN offers the same robust back office and publishing capabilities of TAPinto, but with the flexibility of allowing publishers to keep their own branding and choose what features they'd like to use. The conversation covers who the HNN would work for, the benefits and cost savings that publishers can expect to see, onboarding processes, and a lot more.
Links:
hyperlocalnewsnetwork.com
starttap.net
[email protected]
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For the first episode of season two Paul speaks with Claudia Amaro, founder of Planeta Venus. Planeta Venus is a local digital, print, and audio outlet serving the Spanish speaking community of Wichita, KS.
Claudia tells her story of immigrating from Mexico as a child, being fascinated with journalism from an early age, and her winding path to founding Planeta Venus. She discusses the special considerations of serving the Latino community and the value of knowing your audience. She breaks down the organizational structure and explains how it actually made sense for her to launch a print edition of her publication in the modern era.
Connect with Claudia:
https://www.linkedin.com/in/claudia-amaro-4474717b/
Planeta Venus Site:
https://www.planetavenus.online/
Planeta Venus App:
https://apps.apple.com/us/app/planeta-venus/id1459532430?ls=1
https://play.google.com/store/apps/details?id=com.f1a9baff5599.app&hl=es
Planeta Venus Podcast:
https://open.spotify.com/show/7DVwKdvk5hHNJLUHxJFCx6
https://podcasts.apple.com/us/podcast/planeta-venus-the-podcast/id1571018877
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at localpod.co
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Eric Prock is the founder of Wave 3 advisors, a consultancy focused on redesigning the economic model of journalism, reducing risk for journalists and restoring trust.
In this episode, Paul Gewuerz speaks with Eric about how the local news crisis started, how the convergence of multiple factors helped accelerate it, and what we can do to fix it.
Connect with Eric:
https://www.linkedin.com/in/eric-prock-00927870/
https://www.linkedin.com/company/wave-3-advisors/
Links from the episode:
https://www.rebuildlocalnews.org/
https://cvlocaljournalism.org/
https://www.microsoft.com/en-us/corporate-responsibility/journalism-hub
---
This podcast is sponsored by LocalPod.co, helping local news publishers across the US produce revenue generating podcasts. Learn more at localpod.co
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On this episode Paul is joined by Coralie Saint-Louis, the founder of Enpak Social. Enpak is a mobile app designed to connect people and communities through shared interests and local news.
In this conversation, Paul and Coralie discuss the issues that arise from people getting their news from social media and how Enpak aims to fix that. They also discuss rebuilding trust between the media and their readers, Enpak's business model, their plan to fundraise in the near future, Coralie's vision for the platform, and a lot more!
Links:
https://enpaksocial.com
Download the Enpak app for mobile:
https://apps.apple.com/us/app/enpak/id6456176449
https://play.google.com/store/apps/details?id=com.enpak.social&hl=en_US&gl=US&pli=1
Enpak on social media:
https://www.facebook.com/profile.php?id=100093565624010
https://twitter.com/enpaksocial
https://www.instagram.com/enpaksocial?igsh=MXRhaHZ3c29qaHJvNA%3D%3D
https://www.linkedin.com/company/enpak-social/
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This podcast is sponsored by LocalPod.co, helping local news publishers across the US produce revenue generating podcasts. Learn more at localpod.co
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Today on the podcast Paul is joined by David Arkin, a consultant who brings his 25+ years of experience in audience, digital revenue, content, and leadership to help newsrooms and other organizations.
David shares his wealth of knowledge around fractional digital leadership, utility journalism, branded content, SEO, evergreen content, and more with a focus on local news publishers. He brings a ton of value for any leaders working in local journalism!
Connect with David:
https://www.davidarkinconsulting.com/
[email protected]
https://www.linkedin.com/in/davidarkin11/
---
This podcast is sponsored by LocalPod.co, helping local news publishers across the US produce revenue generating podcasts. Learn more at localpod.co
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Today on the podcast Paul is joined by Noah Greenberg, CEO and co-founder of Stacker, an earned syndication platform connecting media outlets and their readers with high quality, original research and insights from third-party publishers.
Noah explains what a newswire is and how Stacker is different in terms of both business model and the type of content they produce. He explains how Stacker's model works, what he and his team have learned about great storytelling, the benefits of bootstrapping the business, and a lot more.
Stacker's website:
https://stackermedia.com/
Connect with Noah:
https://www.linkedin.com/in/noah-greenberg-4b779a22/
[email protected]
---
This podcast is sponsored by LocalPod.co, helping local news publishers across the US produce revenue generating podcasts. Learn more at localpod.co
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