Episodes
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In part two of my review and plan series, I provide a step-by-step guide to setting goals and creating a marketing plan for the year ahead. I’ll guide you through the importance of reviewing past performance, setting SMART goals, and breaking them down into actionable steps. I also cover the significance of creating a consistent content calendar and leveraging various marketing channels to reach your target audience in 2025. KEY TAKEAWAYS COVERED IN THE PODCAST Set Clear and Achievable Goals: Define specific, measurable, achievable, relevant, and time-bound goals for the year. Create a Detailed Marketing Plan: Develop a comprehensive marketing plan that outlines your content strategy, social media plan, email marketing campaigns, and other promotional activities. Prioritize Consistency: Consistency is key to building a successful online business. Create a realistic content schedule and stick to it.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptThere is a reason why some of the most successful business owners in the world goal set. That reason? Because it works. Because having a direction that you are going in is so powerful. Not only does it give you something to aim for, but it also really helps to keep you focused. One of the things that business owners struggle with, and I'm sure you have too at some point, is the shiny object syndrome.It's so easy to get distracted by other things, to think, oh, that's the thing I should be doing, or that's the direction I should be going in. But when you have a clear, set path that you are heading down, and it's one that aligns with you, and it's one that you want so much, it is going to help you stay focused, stay on track, stay on goal, and keep you motivated throughout the whole year.And that's what I'm teaching you to do in today's episode of the podcast.Hello and welcome back to another episode of the Your -
In this episode of the Your Dream Business Podcast, I’m having a very candid and meaningful discussion with my guest Nicky Elliott, a female entrepreneur and founder of the Wilder Collective. We delve into themes such as the personal definition of success, the influence of societal expectations, and the challenges of balancing business with motherhood. This episode highlights the importance of flexibility, changing perspectives, and the evolving concept of success, with both of us sharing personal anecdotes and practical insights for female business owners navigating similar journeys. KEY TAKEAWAYS COVERED IN THE PODCAST Redefining Success: Success isn’t a one-size-fits-all concept. It’s important to define it on your own terms, rather than let societal expectations dictate your path.
The Importance of Flexibility: Being adaptable and open to changing perspectives is crucial for both personal and professional growth, especially when balancing business and family life.
Support for Female Entrepreneurs: Sharing personal stories and experiences helps create a sense of community and provides valuable insights for women navigating the challenges of running a business while juggling other responsibilities.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Nicky Elliott on Instagram or WebsiteConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: What does success mean to you and how do you define it? Have you been in the trap that I have where you've looked at someone else's version of success and measured yourself against it and then felt really rubbish because you hadn't quite hit the mark or the bar that they set and is it okay to change your mind to define success as one thing and then to change your mind to another thing and how do you get so clear on what it is that you want, that you are so bloody... -
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In this solo episode of 'Your Dream Business Podcast’, I’m guiding you through a year-end review process to reflect on 2024 and prepare for 2025. As part one of a two-part series, I reveal the questions I use with my clients to evaluate their current year, laying the groundwork for future planning. I’m also sharing the importance of tracking sales, expenses, and marketing efforts, and learning from both successes and setbacks. PLUS there’s a free workbook to assist you in this evaluative process. KEY TAKEAWAYS COVERED IN THE PODCAST Reflect on the Year: It's important to review your sales, expenses, and marketing efforts to understand what worked well and where you can improve. Both successes and setbacks offer valuable lessons.
Plan for the Future: Use your reflections from 2024 to set clear goals and create a strategy for 2025. This will help guide your decisions and focus your efforts for the year ahead.
Use Tools to Stay Organized: My free workbook will assist in your year-end review process, making it easier to track your progress and plan for the future.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptThis is the perfect time of year to review how your year has gone and get ready for 2025. I am giving you all the questions that I ask myself and all of my clients and students so that they can review their current year and get ready to plan the next year. This is a two part podcast episode with the second part coming out on the 6th of January.This first part is about reviewing what you've done to date, and then part two will be about planning for the following year.Hello, and welcome back to another episode of the Your Dream Business podcast. As always, I am your host, Teresa Heath Waring. Now, this episode is coming out a couple of days before Christmas in 2024, so I'd never like to do a super long episode around Christmas, only because hopefully you're taking time off, you're enjoying a... -
In this final episode of my special Channel 4 Ventures series, I interviewed Vinay Solanki, the founder of Channel 4 Ventures. He explains their role in supporting diverse businesses through media for equity investments, with a focus on fostering innovation and inclusivity. Vinay shares his personal journey and the challenges of creating opportunities for underrepresented entrepreneurs. We also discussed the importance of providing access and support to boost new products and services, especially those that address real-world challenges. It’s an amazing episode full of content for entrepreneurs, start-up founders, and anyone interested in the intersection of media investment and social impact. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Media for Equity: Channel 4 Ventures uses media investments to support diverse businesses, helping them grow by providing resources and visibility to entrepreneurs who might otherwise struggle to get noticed.
Fostering Inclusivity and Innovation: By focusing on underrepresented entrepreneurs, Vinay Solanki emphasises the importance of innovation that addresses real-world problems while ensuring inclusivity in the business world.
Creating Opportunities for Growth: Access and support are crucial for new products and services to thrive, especially those that tackle social challenges. The right backing can help turn ideas into impactful businesses.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Vinay Solanki on LinkedInConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international best selling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that... -
Grace Ubawuchi is the trailblazing founder and CEO of the award-winning cocktail brand Xin and Voltaire. Grace shares her inspiring journey of creating a disruptive offering in the food and beverage industry, leveraging her youthful fearlessness and problem-solving mindset to over come the challenges of being an underrepresented founder. Grace shares her approach to securing investment, demonstrating how persistence and creativity can open doors for entrepreneurs.It is a must-listen for any aspiring entrepreneur. KEY TAKEAWAYS COVERED IN THE PODCAST Innovative Problem-Solving in Business: Grace’s journey highlights the importance of a bold, problem-solving mindset in driving innovation and disruption, particularly in traditional industries like food and beverage.
Effective Investment Strategies: Grace shares valuable insights on securing investment, including her successful cold email strategies, demonstrating how persistence and creativity can open doors for entrepreneurs.
Challenges Faced by Underrepresented Founders: The conversation sheds light on the unique challenges faced by underrepresented founders, emphasising the need for more inclusive support and opportunities in the business world.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Grace Ubawuchi on Linkedin, InstagramConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Hello and welcome back to another episode of Your Dream Business podcast. This is the fourth. episode in the special Channel 4 Ventures series that I am doing. [00:01:00] And today I am interviewing Grace. Now, Grace is... -
In the third episode of the Channel 4 Ventures series, I interview Tom Adeyoola, an entrepreneur and co-founder of Extended Ventures. We discuss his journey through the creative industries and his experiences in raising investments for his startup, Metail, where he secured £25 million. Our conversation delves into the challenges underrepresented founders face in sourcing investment, the emotional nature of early-stage funding decisions, and the importance of expanding the funnel to include diverse founders. This episode is ideal for course creators, membership owners, coaches, and anyone interested in understanding the dynamics of business investments. KEY TAKEAWAYS COVERED IN THE PODCAST Challenges for Underrepresented Founders: Tom Adeyula discusses the unique struggles faced by underrepresented founders when sourcing investment and emphasizes the need for greater inclusivity in the funding process.
Emotional Nature of Early-Stage Funding: The conversation highlights how emotional factors often play a role in early-stage funding decisions, shedding light on the complexities that entrepreneurs face when seeking investment.
The Importance of Diversity in Business: Expanding the investment funnel to include diverse founders is key to creating more opportunities and fostering innovation in the business world. Tom emphasises the value of supporting a broader range of entrepreneurs.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Tom on LinkedinConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Hello, and welcome back to this special series of the Your Dream Business podcast, where we are teaming up with Charmful Ventures I'm bringing you some phenomenal business owners [00:01:00] talking all about not only how did they create their businesses, but also what experience they've had in getting investment for their own businesses and the journey that they've gone on.Today, I am interviewing Tom. Tom is an... -
In this episode, I interviewed the brilliant Sam White, founder and CEO of Stella Insurance. We discussed Sam's journey into creating a female-centric motor insurance business, her challenges as a woman in a male-dominated industry, the difficulties in raising investment, and her unique approach to resilient entrepreneurship. Sam shares her experiences of starting her first company at 24, her struggles with financial institutions, and the innovative solutions she employed, including a media for equity deal. We also talk about gender disparity in business funding and highlight the importance of supporting diverse entrepreneurs. KEY TAKEAWAYS COVERED IN THE PODCAST Resilience in the Face of Adversity: Sam White’s journey highlights the importance of resilience when facing challenges in a male-dominated industry. Her ability to overcome setbacks, including struggles with financial institutions and investment, showcases how perseverance is key to entrepreneurial success. Creative Funding Solutions: Sam’s use of a media-for-equity deal exemplifies innovative ways to secure funding when traditional avenues seem out of reach. This approach demonstrates the value of thinking outside the box and leveraging unconventional strategies to grow a business. Championing Diversity in Entrepreneurship: The episode sheds light on the gender disparity in business funding and emphasises the importance of supporting diverse entrepreneurs, and how empowering women in business can lead to impactful change in industries that need a fresh perspective.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Sam White on Instagram, LinkedinConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or TwitterTranscriptTeresa:Hello and welcome back to the Dream Business Podcast. This is episode 378, but it is number two in this special series that I'm doing with Channel 4 Ventures. [00:01:00] The first... -
In this exclusive series I interview five distinguished entrepreneurs, courtesy of Channel 4 Ventures, starting with the incredible Nikki Wicks, CEO of The Body Coach. He shares fascinating insights on the evolution of their business, their content strategies, the shift to mobile app development, and the challenges and opportunities in separating a personal brand from the business. Ideal for small business owners, course creators, membership owners, and coaches looking to understand the dynamics of scaling a business and attracting investment, this episode highlights the importance of investment when scaling a business. Full of practical tips and inspiring stories, you’re going to love it! KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Media for Equity: Investing in media can be a game-changer for scaling a business, offering both exposure and growth opportunities. Investment Demographics: A large portion of investment tends to go to well-educated white men from top universities, highlighting the need for more diversity in investment opportunities. Brand Evolution and Challenges: Nikki Wicks shares how The Body Coach evolved, focusing on content strategies, transitioning to mobile apps, and balancing personal branding with business growth.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Nikki Wicks on LinkedinConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or TwitterTranscriptTeresa: Hello and a really warm welcome back to this week's episode of the Your Dream Business Podcast. And this week I have something very special for you. You see, we're not just doing one episode like [00:01:00] normal. We're actually doing. Five, which I know sounds a bit crazy, but I have a super special podcast series that we're doing for this week only.You see some time ago, I was invited by channel four to go to their offices in London because they were having an event... -
Have you considered the importance of truly understanding the transformation your customers desire in order for your business to be successful? Many business owners can miss the mark with this, resulting in ineffective marketing and lost sales which we do not want. So in this episode, I share a structured approach with seven key questions to uncover the exact transformation your customers want. Through real-life examples and actionable strategies, I explain how identifying this transformation can lead to a truly successful launch. You’ll also get a FREE downloadable worksheet to help you apply these insights to your own business. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Transformation: Understanding the desired transformation of your customers is crucial for creating effective marketing messages and products. The Seven-Question Framework: Use the seven-question framework to uncover the core desires and motivations of your target audience. The Importance of Authentic Connection: By truly understanding your customers' needs and aspirations, you can build stronger relationships and drive sales.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptDo you really know what your customer's transformation looks like? And more importantly, do you understand why it's absolutely critical to your business success? So many business owners that I've worked with think they know what the transformation is that their customers want, but in my experience, most of them don't.
And if you don't have clarity on that transformation, then your marketing message is likely missing the mark, which means you are leaving sales on the table. That's why today I am walking you through the seven key questions that I use with my clients to uncover the exact transformation that their customers truly want.
And when you get this,...
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Have you heard of Wealth Dynamics? It’s a personality profiling tool that I’m fascinated by and in this episode, I interview Osmaan Sharif, a Wealth Dynamics profiling specialist. We get right into the various profiles and how business owners can leverage their unique strengths for optimal performance. We talk about the significance of aligning business strategies with personality types to achieve greater success and even better, greater fulfillment. I also share my own journey of understanding my entrepreneurial profile. Ideal for business owners, coaches, and entrepreneurs looking to align their business strategies with their inherent strengths, this is a fascinating episode that I know you are going to love. KEY TAKEAWAYS COVERED IN THE PODCAST Understanding Your Wealth Dynamics Profile: Recognizing your unique strengths and weaknesses can help you make informed business decisions. Aligning Business Strategies with Personality: By aligning your business strategies with your natural strengths, you can increase your chances of success. The Power of Self-Awareness: Self-awareness is crucial for personal and professional growth. By understanding your Wealth Dynamics profile, you can develop a deeper understanding of yourself and your motivations.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Osmaan Sharif on Website, LinkedIn, InstagramConnect with Teresa on Website, The Club,Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Have you ever taken advice from a coach or watched an expert do something and try to replicate it and it just did not work and then you thought you're the problem? This is exactly what happened to me recently. I took some advice, I tried to do something in my business and I didn't like it at all. And therefore, It wasn't as successful as it could have been.And it wasn't until I did the Wealth Dynamics test and spoke to today's guest that I realized why that was the case. If you, like me, are interested in learning more about yourself and how you best work, then today's episode is for you.Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast.[00:01:00]I am so excited to guide you on the journey of creating... -
If you are selling online, this episode is a must-listen. I see so many business owners struggle with this and it is literally critical to growth. This episode is all about the importance of social proof, particularly testimonials. Online businesses, course creators, membership owners, and coaches, listen up... In this episode I’m sharing how testimonials, case studies, and 'wins' can really boost buyer confidence and drive sales. I also share detailed strategies for how to collect and effectively use the testimonials you gather. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Testimonials: Testimonials can significantly boost buyer confidence and drive sales for online businesses. The Importance of Authenticity: Testimonials should highlight genuine transformations and results to build credibility and trust. Strategic Testimonial Collection: Make testimonial collection a regular practice and organize them for easy access and effective use in marketing materials.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptWhen buying online, how often do you go and look at the reviews? It's been proven that a product on Amazon with lots of reviews will sell better than the same product with less reviews. We need social proof. We need people to confirm that the thing we want to buy is going to be okay, that when we spend our money we're not taking a massive risk, and social proof and testimonials and case studies do that.They help us have the confidence to make that buying decision, which is why having testimonials, having case studies, and having wins in your marketing is so, so very important. But how do you collect testimonials? What do you ask them for? And where do you put them? That is what we're covering in today's episode of the podcast.And this episode should be one that every business owner should listen to.[00:01:00]An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the... -
In this episode I interviewed Nicki Krawczyk, CEO and founder of Nicki Kay Media. We discuss alternative launch strategies beyond live launches and evergreen methods. Nicki introduces her 'Circuit Sales System' which offers a hybrid, automated approach that nurtures and sells to potential clients simultaneously, for maximum effectiveness. We dive deep into how this system works, including the importance of the initial activation energy, breaking the cycle of prevalent bad advice, and constantly refining the sales process. Nicki also discusses the use of ads, appropriate price points, and the technology needed to implement such a system. KEY TAKEAWAYS COVERED IN THE PODCAST Embrace Alternative Launch Strategies: Explore beyond traditional live launches and consider automated, evergreen approaches to generate consistent income. The Power of the Circuit Sales System: Learn how to nurture and sell to potential clients simultaneously, maximising your sales potential. The Importance of Continuous Improvement: Continuously refine your sales process, experiment with different strategies, and adapt to changing market conditions.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Nicki Krawczyk on her website, Circuit Selling and InstagramConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: When it comes to launching, we know that there's two main ways to launch live launching or evergreen. And you might be one of those people that doesn't like live launching, that the idea of doing a live launch is exhausting. It takes a lot of work and it does take a lot of work. But also you might know if you've done evergreen, it's not as easy as maybe it's made -
In this episode of Your Dream Business Podcast, I delve into the critical components for successfully launching online events such as webinars, bootcamps, or courses. Drawing from personal experiences and real data, I discuss setting realistic expectations, the importance of pre-launch and launch phases, and how to create engaging content that transitions into real sales. I discuss the significance of audience warmth, payment options, cart open/close strategies, and effective email marketing. And critically the importance of continually tweaking and tracking to perfect your launch strategies. KEY TAKEAWAYS COVERED IN THE PODCAST Set Realistic Expectations: Understand that launching an online event requires time, effort, and strategic planning. Leverage the Power of Pre-Launch: Build anticipation and excitement for your event through a well-executed pre-launch campaign. Optimise Your Launch Strategy: Employ effective strategies for cart open/close times, bonuses, and email marketing to maximize conversions.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEEp 368 (Launch Reality Check: Understanding and Setting Realistic Expectations)Ep 364 (Has the online course bubble burst? How to adapt to the future of selling knowledge based content.)Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptWhen it comes to launching online, there are so many moving parts. How do you know which of those parts are important to help you get more people to sign up, join the actual webinar or bootcamp or whatever it is that you're doing, and then actually buy? Which of those things are really useful? Which of them are nice to have?And what is working right now when it comes to launching? That is what you're going to discover in today's episode as I take you through all of the various things that can make a -
In this episode, I talk with April Martini about the distinctions between personal brands and personas. We explore the significance of business owners showing up authentically, and April shares her four-point framework for developing a personal brand. We discuss managing these elements to develop an effective and authentic personal brand that really reflects who you are. KEY TAKEAWAYS COVERED IN THE PODCAST Authenticity is Key: Building a strong personal brand requires authentic connection. Avoid creating a persona that doesn't reflect your true self. The Four Key Points of Personal Branding: Consider the characteristics, appearance, behaviours, and actions that contribute to your personal brand. Evaluate Your Behaviors: Reflect on your current behaviours and identify areas where you can align them more closely with your desired brand image.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with April on Website, Linkedin, Linkedin, Email [email protected] Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: Do you have a personal brand or do you have a persona of someone else's personal brand? And what actually is the difference and how would you know? Well, in this week's episode, I am talking to the very lovely April Martin and she is going to explain to us what A personal brand is, and what the difference between a persona and a personal brand.She also has four things that she takes us through that really... -
In this episode, I’m diving into the world of webinars and breaking down why they’re such a game-changer for launching and marketing online businesses. I’m busting some common myths and sharing super helpful strategies for crafting killer sales webinars. We’ll cover everything from pre-launch content, to the live session format, and the sales follow-up, giving you a solid roadmap for success. Plus, I’ll chat about the unexpected perks of live webinars—like building personal connections and showcasing your expertise on the spot—that will allow you to really enjoy your online launch. If you’re looking for practical tips on how to engage potential customers and boost your webinar turnout, regardless of list size, this is for you! KEY TAKEAWAYS COVERED IN THE PODCAST Webinars as a powerful marketing tool: Generating leads, building relationships, and driving sales for online businesses. Compelling webinars require careful planning: From choosing a topic to delivering a captivating presentation, there are several key steps to make sure your webinar is a success. Live webinars offer unique benefits: The differences between live webinars and pre-recorded content are plentiful, with benefits such as real-time interaction with your audience, building community connections and demonstrating expertise.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEEp 368Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptHave webinars had their day? Do they even still work? And maybe you've tried it and thought this didn't work for you. I'm here to dispel the myths around webinars and explain why they are still very effective and why they are a powerful thing to use in your business. In this episode, I share some common mistakes that people make and what to do instead.And I also share with you my launch framework and I break down. What a successful webinar includes. So if you have something to sell online, then webinars could be your secret weapon to your next biggest ever launch. -
In this episode we explore the inspiring journey of Georgia Williams, the professional singer and content creator who rose to fame on the BBC's The Voice. Georgia shares her experiences of overcoming public scrutiny and severe online trolling, her tools for building resilience and how she has built an awesome career.We get into strategies for balancing professionalism and personality on social media, including the benefits of content batching and leveraging of personal passions. In my opinion there are some real insights for anyone looking to build confidence and create authentic, engaging content online. KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming Online Toxicity: Georgia's experience navigating public scrutiny and online trolling highlights the importance of resilience and self-care in the digital age. Balancing Professionalism and Personality: Striking the right balance between showcasing your professional skills and sharing your personal story is essential for authentic online content. Leveraging Content Batching: Georgia's use of content batching demonstrates how planning and scheduling content can save time and ensure consistency.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Georgia on Website, Instagram, LinkedIn, Facebook, TikTok, ThreadsSpotify Freebies about create content with more confidence and how to batchConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram -
I’m spilling the beans on product launches – the good, the bad, and the ugly. Drawing from real-life examples, I discuss common misconceptions about product launches and outline realistic expectations for success, breaking down the numbers and letting you know what to expect when you hit that launch button. I also highlight factors that can influence your launch and share tips on how to make it a success, even if it's not a blockbuster. Tune in to learn the truth about product launches and how you can set realistic goals for your online business! KEY TAKEAWAYS COVERED IN THE PODCAST Realistic Expectations: Avoid unrealistic expectations about launch success. Focus on incremental improvements and celebrate small wins. Understand Conversion Rates: Be aware of typical sign-up, show-up, and purchase rates to manage expectations and measure success effectively. Consider Influencing Factors: Recognize that factors like audience size, engagement level, advertising, and pricing strategies can significantly impact launch outcomes.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEDenise Duffield-Thomas Launch Debrief Part 1Denise Duffield-Thomas Launch Debrief Part 2Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptHave you ever done a launch and felt really disappointed in the results that you got? And when you look at other people's, they look so successful and have hundreds and thousands of people buying their stuff. Well, what if you could get the details on the stats behind those launches? Actually, would they be as more amazing than yours than you think? I think you'll be surprised.In today's episode, I am going to be taking you through some real life launches and giving you the percentages that you can expect to get in your launch and that others have got in theirs. I'll be sharing... -
In this episode I interview behavioral economist Melina Palmer. We chat about how behavioral economics can enhance sales strategies using techniques like price anchoring and framing.The episode also tackles ethical considerations and the psychological principles behind decision-making. Melina shares actionable insights to help course creators, membership owners, and coaches improve their business communication and ultimately boost sales. KEY TAKEAWAYS COVERED IN THE PODCAST How behavioral economics can significantly impact sales: Understanding the psychological factors that influence decision-making can help businesses tailor their sales strategies for maximum effectiveness. Why price anchoring and framing are powerful techniques: By strategically presenting prices or options, businesses can influence customer perceptions and increase sales. Why ethical considerations are essential: It's crucial to use behavioral economics ethically and transparently to build trust with customers and avoid manipulation.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Melina on www.thebrainybusiness.com, LinkedIn (Melina),LinkedIn (The Brainy Business), Twitter , YouTube, Instagram, Facebook Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, -
In this episode, I delve into the often-dreaded topic of rejection, particularly as it affects women entrepreneurs. I interviewed Alice Draper, founder and chief strategist at Hustle Writers, who shared valuable insights into why rejection feels so daunting and how women are often socially conditioned to avoid it.We discussed strategies for building resilience to rejection and provided practical tips for crafting effective pitches to increase visibility. We also shared personal stories of rejection to emphasize that it's a common experience, even for seasoned professionals.Join the conversation to learn how overcoming the fear of rejection can open doors to business success. KEY TAKEAWAYS COVERED IN THE PODCAST Rejection is a universal experience: Even successful entrepreneurs face rejection. Embracing it as a natural part of the journey is crucial for resilience and growth. Build rejection resilience: Develop strategies to cope with rejection, such as reframing negative thoughts, practicing self-compassion, and seeking support from a community of like-minded entrepreneurs. Craft compelling pitches: Learn how to craft effective pitches that highlight your unique value proposition and resonate with your target audience.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Alice on https://hustlingwriters.com/template , PodcastConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: In today's episode of the podcast, we are talking about rejection. Now, I know it's something that you don't want in your life. And in fact, as humans, we avoid it at all costs. But today's guest Alice shares with us some insight as to why that's the case. And also, If you are a... -
In today's episode I chatted with chatbot expert Mel about the ease and accessibility of setting up chat funnels on Instagram and Facebook for small businesses. Mel shares valuable hacks, tips, and strategies for improving engagement, building email lists, and integrating chat funnels into your marketing plan. The discussion emphasizes the affordability and low barrier to entry for businesses of any size and highlights the importance of personalizing customer journeys via DMs. Tune in to learn how chatbots can enhance your online presence and convert followers into leads. KEY TAKEAWAYS COVERED IN THE PODCAST Chatbots are accessible and affordable: Small businesses can easily implement chatbots on platforms like Instagram and Facebook to automate interactions and save time. Chatbots can improve engagement: By providing instant responses and personalized recommendations, chatbots can enhance customer engagement and build relationships. Chatbots can drive conversions: Integrating chatbots into your marketing strategy can help generate leads, capture email addresses, and ultimately drive sales.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Mel on Website, Instagram, Facebook, Linkedin, Email: [email protected]Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter TranscriptTeresa: If you've ever seen any of the big names in the online industry using chatbots, you know, where they post something and say, comment this or DM me this, and you... - Show more
