Episodes
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Laurel Portie is an absolute rockstar when it comes to paid media, advertising, and being an A-player.
If you have been following me for a long time, you know I’m not a low-ticket guy. But Laurel cracked the code with low-ticket using one of my offers: www.powerofferworkshop.com.
In this episode, we break everything down: what Laurel did to make this all work, why I couldn’t crack this code, and how you can use this strategy to make your ads crush.
If you’re curious about how to make low-ticket work, this episode is for you.
Connect with Laurel here:
https://www.laurelportie.com/
http://www.adcoachingfor7.com/
You’ll Discover
How Laurel’s background in television created her unique approach in the ad space [3:59]
A breakdown of Laurel’s funnels [11:00]
What is Power Content? [15:36]
Why Laurel runs top of funnel to cold audiences [17:06]
You don’t necessarily need to write new copy when creating new ads [20:28]
...And much more!
Helpful Resources
For a full transcript of this episode, visit our blog.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.
Subscribe to the podcast:
Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media:
Facebook, Instagram, Linkedin.
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Joshua Gavin is known as “The Offer Kid” and the founder of Ad Free Funnels.
He was in our HTC program back in the day, and has a very unique skillset. I wanted to bring him on to share how he discovered Power Offers and how he used that to get to where he is today.
Josh developed a funnel agency in 2020, transitioning from local business marketing to working with coaches and consultants. One of his VSL clients asked him to “build him a Mini Webinar like Joel Erway does.” Josh had no idea what a Mini Webinar was, much less knew about this guy Joel Erway…but he didn’t tell this to his client, and got to work on his research.
He learned about Mini Webinars and Power Offers on the job, and it instantly clicked.
While it seemed like everyone else was doing long-form sales processes, Josh figured that selling outcomes through short-form Mini Webinars could be the next big thing. He went all-in on Mini Webinars and Power Offers, and is still going strong today.
Obviously, I swear by Power Offers. But if you need some more convincing, this episode will get you there.
You’ll Discover
What makes Power Offers stand out from other sales processes? [6:40]
How to determine whether to use a Power Offer and who should be using it [8:33]
Which Power Offers hit, and which ones might miss the mark [10:35]
Don’t get too caught up in guarantees [12:50]
An unexpected demand trigger that worked for Josh [19:10]
...And much more!
Helpful Resources
For a full transcript of this episode, visit our blog.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.
Subscribe to the podcast:
Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media:
Facebook, Instagram, Linkedin.
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Missing episodes?
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I returned from a week on Necker Island, hanging out with Richard Branson a few days ago.
We sat down and talked about life, business, and things that only billionaires discuss.
I spent the week reflecting on the phase I’m at in my career, where I want to go next, and what it means to everything I’ve done up until now.
It has unlocked a new vision for growth, and I can see more clearly where I want to go next.
Find out here.
You’ll Discover
You can do things when you have a lot more money. [6:19] Build connections and legacy. [6:38] Change the perspective on why some people want to be billionaires. [7:11] The day you stop having fun is the day you start dying. [10:11] Never sacrifice the ability to have fun. [11:04]
...And much more!
Helpful Resources
For a full transcript of this episode, visit our blog.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.
Subscribe to the podcast:
Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media:
Facebook, Instagram, Linkedin.
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Joining me today is my client David Mendes, a young, ambitious, and successful entrepreneur from Portugal.
We recently had a 20-minute consulting call, which is a bonus when you opt for the pay-in-full option on our High Ticket Courses Program. Once we hopped on the call, David admitted, “I don’t really have anything to say, I just wanted to thank you.”
Turns out, he read my book “High Ticket Courses”, implemented the strategies, and his results were mind-blowing. So mind-blowing in fact, that he decided to pay for one of my programs just to get me on a call to thank me. And I’m excited to have him on today so he can tell you his story.
David started in the online marketing space in 2020, running low-ticket offers here and there, eventually running an agency and setting goals for himself to understand how to improve his sales tactics.
He created a coaching program and used tips from “High Ticket Courses” to help his first client make $65k in their first month. And the success he drove in didn’t stop there.
Now, 4 months later, David and his business partner have passed $800K in profit, from completely organic traffic.
They listen to their market, listen to their market’s feedback, and make changes when necessary.
This success story is proof that the power of a Power Offer can completely change the game.
You’ll Discover
What David implemented with his client that created a dramatic shift [9:26]
The importance of tapping into the market that already exists [22:52]
Questions you should answer to improve your messaging [28:16]
Personalization vs information [31:18]
David’s tip for tapping into success [42:48]
...And much more!
Helpful Resources
For a full transcript of this episode, visit our blog.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.
Subscribe to the podcast:
Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media:
Facebook, Instagram, Linkedin.
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Have you ever wondered about the dangers of growing too quickly?
Let’s talk about what happens when you grow fast and what the expense is costing you for expanding too quickly.
I have a valuable lesson for you if you want to overgrow.
Find out here.
You’ll Discover
You don’t have to reach millions of people. [2:23] People who are blown up overnight come with a massive risk of having a weak foundation. [4:26] You got a rock-solid foundation when people battle for you when stuff goes wrong. [6:50] The faster you grow, the harder you fall. [7:51] Don’t take your audience for granted. [12:49]...And much more!
Helpful Resources
For a full transcript of this episode, visit our blog.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.
Subscribe to the podcast:
Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media:
Facebook, Instagram, Linkedin.
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How do you make your stuff marketable? How does it become viral?
Today, I wanted to talk about the essential aspect of marketing, which most people need to consider.
I want to share the power of such a great, excellent, superior product related to vitality and word-of-mouth marketing.
Find out here.
You’ll Discover
The most important part of marketing has the most superior product in the marketplace and word-of-mouth marketing. [3:45] Marketing becomes free, and you have an insurmountable virality effect. [7:09] Be the absolute best product that you could put in the marketplace. [8:00] Word of mouth. [8:52] Refine your product and make it 10x better. [9:34]...And much more!
Helpful Resources
For a full transcript of this episode, visit our blog.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.
Subscribe to the podcast:
Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media:
Facebook, Instagram, Linkedin.
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I want to share the most significant levers you can pull into your business anytime throughout your career and business.
I am talking about masterminds.
Masterminds have been paramount.
The first mastermind I joined was Russell Brunson’s Inner Circle; it was a considerable investment for me.
It pivots my entire business.
Find out here.
You’ll Discover:
Masterminds made lifelong connections with people. [3:10] It builds your name and brand. [3:23] Finding new opportunities and situations gives you leaps and growth experience. [4:14] Look for a respected and established mastermind and go all in. [8:54] It yields massive dividends. [9:54]...And much more!
Helpful Resources
For a full transcript of this episode, visit our blog.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.
Subscribe to the podcast:
Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media:
Facebook, Instagram, Linkedin.
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I want to talk about something that I found very interesting.
We recently wrapped up a launch for a private client and it was successful.
Most people have a misconception when it comes to making sales and what’s required to make sales.
As we were working on the campaign, we learned interesting things from this and I want to share this with you.
Find out here.
You’ll Discover
There is a huge objection when you are launching a product. [4:41] Think about the desires that your audience wants. [4:50] Make noise about the offer without even talking about the results and proof. [6:17] Amplification and frequency are enough to make sales. [7:05] You do not need to sell based on results and testimonials. [8:43]
...And much more!Helpful Resources
For a full transcript of this episode, visit our blog.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.
Subscribe to the podcast:
Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media:
Facebook, Instagram, Linkedin.
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I’ve got a newly acquired acquaintance and friend that I recently met at WebinarCon.
He wrote the book “One to Many” and is at the forefront of our webinar industry.
His name is Jason Fladlien, the master of words.
Jason went from Iowa-based rapper to becoming known as the $100 million webinar man and set the record for internet marketing with $57.9 million.
He developed a technique that became well-known in the world of webinars.
In this episode, we go over this technique in-depth.
You’ll Discover Learn how to provide value on a webinar. [11:27] Live interaction is the most effective way to create a contribution to the world of webinars. [15:05] The best thing to do is to use a webinar to sell the series of webinars. [17:33] The Amazing Selling Machine. [27:31] A webinar is a tool that is one too many. [43:09]
Click here to check out Jason’s webinar framework....And much more!
Helpful ResourcesFor a full transcript of this episode, visit our blog.
Join our free Facebook group, Million Dollar Course Marketers.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media: Facebook, Instagram, Linkedin.
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I just got back from WebinarCon in Austin, Texas, and had the pleasure of speaking there alongside many guests and speakers.
I wanted to share my biggest takeaways from speaking at that event and from attending and learning what other people are doing.
It was a fantastic event.
I also want to share with you why I have been so quiet lately on this podcast.
Find out here.
You’ll Discover The biggest takeaway from the WebinarCon. [1:13] There is a big push on diversifying your source of traffic. [4:46] You only need one traffic source as you build out your campaigns and scale your webinars. [6:23] Master your follow-up. [6:42] Big things that we have planned for 2023. [8:42]...And much more!
Helpful ResourcesFor a full transcript of this episode, visit our blog.
Join our free Facebook group, Million Dollar Course Marketers.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media: Facebook, Instagram, Linkedin.
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Today will be a little bit of a different tone.
I got some unexpected bad news that happened over the weekend, and there is a lesson that I think we could all learn from.
It is something that I take for granted every single day.
Without it, we do have nothing.
Find out here.
You’ll Discover Be grateful for the opportunities and for being alive. [3:20] Show gratitude as often as you can. [5:40] We have a lot to be thankful for. [6:27] Nothing that we have in life is promised. [8:15] We often don’t need the answers; sometimes, we need to listen. [9:05]...And much more!
Helpful ResourcesFor a full transcript of this episode, visit our blog.
Join our free Facebook group, Million Dollar Course Marketers.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media: Facebook, Instagram, Linkedin.
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It’s been a while since I’ve done a guest interview on this podcast, and I am very excited to share her experience with you.
She is Laura Cowan from the Two-Hour Lifestyle Lawyer.
She has been doing estate planning law and has been successful at it.
Laura decided to launch a coaching business to meet the demands of the new normal in the world of law.
Now, she is teaching other lawyers to replicate her success.
You’ll Discover Your clients just care about the results. [13:48] Clients are also a contributor. They appreciate helping and being part of something being built. [15:58] You will not know things until you get started. [18:10] Work together and recognize that they may have skills you don’t have. [27:19] We don’t grow unless we go outside our comfort zone, and the rewards are endless. [30:50]...And much more!
Helpful ResourcesFor a full transcript of this episode, visit our blog.
Join our free Facebook group, Million Dollar Course Marketers.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media: Facebook, Instagram, Linkedin.
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What happens when you have the success that the rest of the market starts to adopt it?
People start knocking it off and coming up with their own coined language for whatever you have developed.
And now, it is being utilized in a whole different way.
What do you do?
Find out here.
You’ll Discover Have a mindset of abundance and say, “Well, done. You have made an impact.” [4:20] Be honored that people have valued your intellect and opinion so much that they have evolved. [4:50] We secretly want recognition and validation of our worth. [6:36] Everything goes through evolution and changes. [7:10] Let them remember you as someone who constantly improves and comes up with fresh new ideas. [10:21]...And much more!
Helpful ResourcesFor a full transcript of this episode, visit our blog.
Join our free Facebook group, Million Dollar Course Marketers.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media: Facebook, Instagram, Linkedin.
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Have you ever wondered why all of your friends or colleagues are seemingly doing so much better than you?
Wonder why those people are succeeding?
And it seems like you keep struggling.
I got a new revelation of what’s holding them back from getting true success.
Find out here.
You’ll Discover The seven-figure sequence. [4:55] We all have been addicted to everything marketing is meant to do for our business. [7:52] The difference between marketing and sales is intent and urgency. [8:26] Pushing people to an inadequate offer will kill your success. [9:36] It is not necessary to do marketing before sales until you validate your offer. [11:23]...And much more!
Helpful ResourcesFor a full transcript of this episode, visit our blog.
Join our free Facebook group, Million Dollar Course Marketers.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media: Facebook, Instagram, Linkedin.
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Over the weekend, I hit a significant milestone.
I want to create an important message regarding momentum, expectations, and progress.
Too often, I see people make progress and then cannibalize their success.
Doubts started creeping into their minds.
Let me disclose what I am talking about.
Find out here.
You’ll Discover “Yeah” and “But” will cripple your success. [7:20] Look at your wins and progress. It’s positive momentum. [8:02] Skills have much room to grow. [9:12] Respect the journey, not the result. [9:37] Learn to love the process. [10:34]...And much more!
Helpful ResourcesFor a full transcript of this episode, visit our blog.
Join our free Facebook group, Million Dollar Course Marketers.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media: Facebook, Instagram, Linkedin.
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I’ve got something really exciting to share with you today.
For those of you who are having success with offers or launched various offers, you know which offers works for you and haven’t worked for you.
I want to talk about the number one thing that will determine if your offer will make a fortune or will flop.
This will be a game-changer.
Find out here.
You’ll Discover Determine whether or not your offer will have success based on urgency. [2:39] A handful of people will come to the realization that they have to learn marketing in sales no matthew what. [6:56] Target an audience that has immerse pain and urgency. [9:03] Urgency is the key thing. [10:45] Find and serve a staving market. [12:07]...And much more!
Helpful ResourcesFor a full transcript of this episode, visit our blog.
Join our free Facebook group, Million Dollar Course Marketers.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media: Facebook, Instagram, Linkedin.
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I have a special message to share with you today.
I listened to one of a fantastic content producer on a podcast, and he talked about this idea that I want to share with you today.
This message is all about the idea of threshold and gain.
Find out here.
You’ll Discover A lot of us get comfortable once we achieve some level of success. [3:26] No pain, No gain. [6:36] Get out of your comfort zone. [6:53] Learn how to acquire clients through paid traffic and paid acquisition. [7:14] Seek out the pain. The new becomes normal and what is normal becomes numb. [13:17]...And much more!
Helpful ResourcesFor a full transcript of this episode, visit our blog.
Join our free Facebook group, Million Dollar Course Marketers.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media: Facebook, Instagram, Linkedin.
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I’ve got an interesting topic that I am excited to share with you today.
Many people knew me as my method of transformation is through education or teaching.
There is a lot of different ways that you can inspire people to take action with you.
And this has been a challenge of mine.
You’ll Discover There are many different types of buyers. [3:19] Get out of your comfort zone. [5:53] There are people who have a master mentality and there are those who are being controlled or slave mentality. [9:00] Your audience buys through many different mediums. [10:56] Stepping into the unknown is your largest opportunity for growth. [12:00]...And much more!
Helpful ResourcesFor a full transcript of this episode, visit our blog.
Join our free Facebook group, Million Dollar Course Marketers.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media: Facebook, Instagram, Linkedin.
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A lot of people are scared when it comes to recession.
They are nervous, fearful, don’t know what to do, and they don’t know what niche is going to work.
Let’s talk about what we are seeing as the most profitable niches and a little bit of insight of what is working really well when it comes to recession.
Find out here.
You’ll Discover Recession are where people want the most help. [4:28] Provide an income opportunity or side hustle for people in the world. [4:55] Create a career development opportunities, people are willing to pay for that training. [6:58] People are looking for guidance, help, and opportunity. [9:18] There is no limit to opportunities in career development space. [12:51]...And much more!
Helpful ResourcesFor a full transcript of this episode, visit our blog.
Join our free Facebook group, Million Dollar Course Marketers.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media: Facebook, Instagram, Linkedin.
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I just hopped off a call with a fellow listener.
I like to share a very valuable lesson that hopefully people can relate to.
Let’s talk about don’t sell from your heels.
Also known as….
Don’t be a wimp!
Find out here.
You’ll Discover Two types of business owner in the world. [2:08] People do other different sorts of things, but it is a slow growth. [3:01] You have to be more aggressive in your messaging. [5:03] Stop being a wimp. Stop selling from your heels. [6:46] Make the damn offer. [8:21]...And much more!
Helpful ResourcesFor a full transcript of this episode, visit our blog.
Join our free Facebook group, Million Dollar Course Marketers.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.
Follow Joel on social media: Facebook, Instagram, Linkedin.
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