Episodes

  • In this episode of the Space Marketing Podcast, Izzy dives into the art of storytelling and exploring a unique approach that brings products to life in a whole new way using detailed model replicas with guests, David Chalkho - Founder and Dario Wainer - Architect and marketing for SkyScale in Argentina. 

    This strategy captivates audiences by helping them visualize, interact with, and connect emotionally to your product—giving them a compelling experience without the real thing being right in front of them.

    Chapters:
    2:53 Dario Wainer
    3:53 David Chalkho
    6:02 Skyscale - space models
    08:52 NASA replicas telling the space stories
    10:21 Bringing the concept to an investor using replicas
    16:02 Different formats and levels of detail of SkyScale replicas
    18:18 Promoting SkyScale
    23:27 Final thoughts

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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  • In this episode of the Space Marketing Podcast, host Izzy House dives into the power of education in space marketing. Featuring retired Brigadier General Damon Feltman (founder of OXR Consulting), Dave Thomas (Executive Director of Milo Space Science Institute at ASU), and Robert Aillon (founder of Leviathan Space Industries), the episode explores how they inspire the youth of Ecuador to dream big and reach for the stars! 🌟

    Brig General (retired) Damon Feltman - Founder of OXR Consulting
    David Thomas - Executive Director, Milo Space Science Institute at ASU Robert Aillon - Founder Leviathan Space Industries
    Contact via LinkedIn

    CHAPTERS:
    01:32 Meet Damon, David, and Robert
    05:11 Robert Aillon and the Ecuadorian education initiative
    8:39 Brigadier General Damon Feltman goes to spread the word that space is for everyone
    11:27 Media interviews
    12:31 Dave Thomas - sharing the dream to space
    16:43 Promoting the initiative and creating a space future
    20:57 Milo Science Science Institute programs - Climate Action Academy where business applications using satellite imagery to monitor Earth and using Moon to Mars Architecture to inspire new ideas
    23:31 “Why Ecuador should go to space” essay 
    25:11 Talking to the different departments about the space economy and it trajectory 
    26:00 Space Marketing Books clip
    26:29 Next steps for the education programs
    28:16 Milo Space Science Institute programs into other countries
    29:12 Sharing space changes lives
    30:45 Thunderbird painting - the story of mutual respect
    33:41 Thunderbird School of Management - providing the tools to empower people and impact the space industry
    41:55 Importance of education
    48:24 A challenge

    Links:
    Thunderbird School of Management - https://thunderbird.asu.edu/
    Milo Space Science Institute - https://miloinstitute.org/
    Leviathan Space - https://www.linkedin.com/company/leviathan-space-industries-llc/
    OXR Consulting

    School mentioned:
    Centro Ecuatoriano Norteamericano - CenEcuador.edu.ec
    Unidad Educativa Bilingue Javier - uejavier.edu.ec
    El Colegio Politécnico - copol.edu.ec
    Academia Naval Almirante Illingworth - anai.edu.ec
    Colegio Americano - colegioamericano.edu.ec
    Universidad Hemisferios - uhemisferios.edu.ec
    Inicio Universidad San Francisco de Quito - usfq.edu.ec
    University of the Americas - udla.edu.ec
    Escuela Superior Politecnica del Litoral - espol.edu.ec

    Space Marketing Podcast - Artemis Accords signing - Ecuador Ambassador to the United States Ivonne Baki at https://spacemarketingpodcast.com/episode/space-marketing-podcast-ecuador-ambassador-to-the-united-states-ivonne-baki

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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  • Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what's possible in space and space marketing.
    In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We'll explore how these industries are not only driving innovation but also creating new opportunities for new marketing tools as non-space businesses of all sizes to participate jump into the space industry.

    CHAPTERS:
    01:13 Meet Beth Dean-Pope
    06:30 Opus Solaris
    08:18 Point of transition in space
    08:47 Building benefits for the sciences with commercialization of space
    10:34 You can’t change the world if no one knows you exist
    11:27 Storytellers of Apollo
    12:16 Edison Moment
    13:58 Bringing non-space companies into space
    17:11 Subscribe to the Space Marketing Podcast
    17:48 The high net worth 
    18:48 Inspiration 4 and Polaris Dawn
    21:31 What are the barriers for the non-traditional companies as they go into the space industry?
    23:48 Non-space brands doing science in space
    24:34 Companies big and small can do space projects and workforce development
    25:39 Changing life on Earth and Agritech
    26:53 Target and cotton
    27:21 Comes back to storytelling
    28:16 Providing marketing
    31:23 Marketing to the public
    33:32 Ultimate product placement and corporate involvement
    36:25 The future of space
    36:39 Orbital data centers
    38:43 Multiple space stations for science and space tourism
    39:39 Space debris
    41:29 Spaceship Earth
    44:59 Final thoughts
      


    Links:
    https://opussolaris.com/
    Contact Beth on LinkedIn

    Space for Kentucky - https://spaceforkentucky.com/
    Loretta Whiteside - The New Right Stuff

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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  • Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company’s voice and effectively tell your company’s story in a way that resonates. 

    Chapters:
    01:07 Communicating the value space
    02:20 Meet Katie Gibas
    06:33 About Moog
    08:29 Anti-space messaging
    10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews
    14:41 Getting over self-consciousness
    16:11 Telling the story
    18:22 Pool noodle rockets
    19:46 Space is for everyone
    20:17 Ad
    22:38 Different perspectives 
    24:26 Get feedback
    25:33 Video series “The faces of Artemis at Moog”
    28:24 Current video project about avionics
    28:59 Reaching the people outside the space industry bubble
    30:30 Unique and powerful networks and audiences
    31:35 Telling the company’s story with hands-on activities
    32:49 Challenges working in the space industry - can’t talk about it
    38:14 Volunteering builds powerful employees and powerful outreach strategies
    43:04 Volunteers makes the company human
    43:58 Future of space
    45:07 Challenge - Tell us a story 

    Links:
    https://spacemarketingpodcast.com/
    https://www.moog.com/
    https://www.youtube.com/mooginc

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Izzy chats with Krystal Azelton, Senior Director of Program Planning at Secure World Foundation. She is a passionate voice about getting the space message out into the public. Krystal works tirelessly as she is driven to ensure that space is secure, sustainable, and peaceful for future generations and our planet. She travels all around the world to spread the message of how important space is in our daily lives. 

    Krystal Azelton
    Secure World Foundation
    https://swfound.org/

    Chapters:
    01:15 Introducing Krystal Azelton, Senior Director of Program Planning at Secure World Foundation
    02:30 Krystal’s journey to space
    07:38 Becoming the megaphone for a cause
    10:48 The message of value about space and the connection to the environment
    14:46 Importance of communication and our audience
    15:47 Importance of messaging for the future of space and its space sustainability
    16:49 Messaging impacts innovation, budgets, policy, regulations, and the future workforce
    20:02 Workforce - appealing to this generation who want to make an impact in the world
    22:19 Inspiring our children - space relates to many industries
    24:58 Space need everyone from accountants to marketing to scientists
    27:03 Marketing is multifaceted 
    27:43 Space sustainability
    33:15 Taking action
    35:36 Outside of the bubble
    37:59 Creating a healthy space industry 
    42:23 Final thoughts and a challenge 


    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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  • I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement.

    Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground.

    CHAPTERS
    01:08 Introducing Aphrodite Brimsmead from Duro
    02:45 About Duro
    04:10 From engineering to marketing
    05:14 Customer experience
    06:13 Starting up
    07:26 Scrappy developing creative results
    10:28 How has Duro grown? 
    11:11 Having a marketing person on staff
    12:08 Working with an agency
    14:06 Creating assets and finding the right audience
    14:43 SmallSat
    16:08 AD
    17:16 Preparing your team for conferences
    19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts
    20:26 Marketing tools in the toolbox
    23:48 Why space
    25:59 Duro case study - AstroForge
    28:13 Final thoughts

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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  • Space is on the verge of major changes within the next four years. Join Izzy as she chats with Kirsten Whittingham, the new President of Max Space about the disruption her company is leading in new space station inflatable modules providing affordable scalable modules for in-space habitation, manufacturing, research labs, space farms, tourism, sports, and entertainment.

    https://getmaxspace.com/

    CHAPTERS
    01:13 Introduction of Kirsten Whittingham, President of Max Space
    02:32 Building a cake and contracts
    Kirstn’s journey to space via space camp
    09:20 Max Space
    13:21 Max Space Founders - Aaron Kemmer and Maxim de Jong
    20:03 Manufacturing in space - What is the difference between manufacturing in space and manufacturing on Earth
    21:15 Biomanufacturing of human organs and retinas
    24:53 Cosmic Girls Foundation
    30:44 Diversity in culture and background experience to bring different perspectives and different solutions
    32:42 Space needs you - space needs all kinds of professions
    Outreach of space
    33:48 Marketing through thought leadership with conferences by speaking on panels and sponsoring, then building trust further with news releases, websites, and social media.
    37:09 Importance of outreach
    40:06 Marketing and outreach challenges
    44:35 Websites and social media
    45:08 Having a professional marketing from the beginning
    47:53 Future outlook for space
    50:11 Final thoughts of the day


    Cosmic Girls Foundation - https://www.cosmicgirls.org/
    Space Camp - https://www.rocketcenter.com/SpaceCamp
    Embry-Riddle University - https://erau.edu/
    Genesis 1 and 2
    Bigelow Expandable Activity Module (BEAM) on the International Space Station
    Made in Space
    Small Sat 2024 - https://smallsat.org

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom.

    They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and DON’Ts for aspiring panelists and keynote speakers, offering insights that can transform your approach to event speaking opportunities. 

    Commercial Space Week - January 27-31, 2025 in Orlando, FL 
    SpaceCom | 51st Space Congress - https://www.spacecomexpo.com
    Space Mobility Conference - https://spacemobility.org
    GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/

    Call for speaker presentations - DEADLINE: JULY 10, 2025
    https://app.sessionboard.com/submit/spacecom-presents-commercial-space-week-2025/c76b41bf-87fd-4061-aa35-cd894ac6a3d6

    Izzy’s TINA Talk - https://youtu.be/VO0g8dt1uSw?si=lBNKFZ7BuzigNWjD

    CHAPTERS:
    01:12 Introduction
    02:16 Meet Tina Leighty from SpaceCom Content Manager and Space Congress Program Chair
    03:52 Tracks at SpaceCom and Space Mobility Conference
    05:23 Speaking at SpaceCom 
    07:38 Getting interesting speakers and keynotes
    09:12 Selecting panelists and TINATalks
    09:54 Benefits of Speaking
    11:56 Speaking is about the audience, not about selling your company
    13:48 Filling out the speaker presentation proposal
    19:21 Things to avoid in your proposal
    20:24 The rating system for approval (how your paper can move to the top)
    22:37 The criteria
    26:46 Advice for would-be presenters
    29:54 Toastmasters

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients. 

    GUEST: 
    Laura Smith
    Marketing Manager
    Benchmark Space Systems
    https://www.benchmarkspacesystems.com/

    CHAPTERS:
    01:20 Introduction to Laura Smith
    02:38 Laura received a copy of Izzy’s Space Marketing book
    03:51 Community of Marketers
    04:41 Marketing equals storytelling
    06:37 Spiritual side of space
    08:47 Climate Crisis - we need space to see it in order to fix it
    10:08 Do space responsibly and do it right
    11:33 Laura’s marketing position at Benchmark Space Systems - green technology in propulsion
    12:31 Optimizing the mission and providing mission services for a satellite’s full lifecycle
    15:13 Creating a business around your audience and their needs
    17:35 Trade shows and conferences as a 360 marketing strategy
    18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring
    22:56 Creating a fun experience and developing a relationship with attendees
    24:11 Training and preparing the staff for speaking and presentation
    24:59 Post-event debriefing and developing the ROI for the event
    25:42 Giving your team the tools to develop great relationships
    28:15 Marketing Challenges - It is OK to say you do not know 
    29:32 Marketing Challenge for space - Creating visuals of in-orbit products and homogenization of the visuals across the space brands
    31:17 Trust is everything
    32:06 Marketing in space versus other industries 
    32:52 Encouraging new conversations
    35:24 Space in the next 10-20 years - more problems solvers and more voices
    37:58 Final Question
    40:17 See Change Sessions bringing diverse thought conversation

    #spacemarketing

    #spacebusiness

    #commercialspace

    #marketing


    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team. 
    A company can experience times of overload as they are approaching milestone moments. Kimmee’s company can come in to support the marketing team or act as a marketing partner in order to grow. 
    #spacemarketing #spacebusiness #commercialspace #marketing

    CHAPTERS:
    01:14 Introduction
    02:17 Meet Kimmee
    03:18 Passion for working with small space companies
    04:37 Strategic Space Marketing
    08:37 Marketing team of one
    10:26 Creating marketing for an event
    11:32 Social Media engagement
    13:49 Social media algorithm
    14:13 Marketing challenges 
    19:16 Market to your investors
    21:21 Favorite marketing Strategy or tactic - Events
    26:20 Developing a relationship where companies can benefit each other
    28:36 The next 10 to 20 years
    32:46 The importance of space for Everyone, not just people in the space industry
    36:11 Final Thoughts

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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  • In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia. 
    A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team. 

    Amanda Hudswell
    Head of Marketing Communications and Public Affairs 
    Equatorial Launch Australia
    https://ela.space

    CHAPTERS:
    01:17 Importance of a marketing plan
    03:01 Eclipse
    04:27 Meet Amanda Hudswell
    07:54 About ELA
    13:59 When to bring in a marketing professional
    16:24 The Marketing Plan
    19:17 Your audience and crafting a message that resonates
    22:25 Strategies and tactics of a marketing plan
    24:02 Constructing the plan and getting scrappy
    22:37 Measuring and testing
    30:24 Non-digital results
    32:52 Telling the space story
    36:47 Your audience is the hero, your company is the guide
    39:53 Marketing challenges
    41:59 Marketing successes
    44:17 Algorithms - shooting at a moving target
    46:34 Bad actors, trolls, and grumpy people
    53:59 The future of space
    58:57 Final Thoughts

    MENTIONS:
    GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
    Building a BrandStory by Donald Miller
    ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML.
    https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company.
    Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is! 
    Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company. They talk about what investors look for in a space company. 

    ABOUT JEFFREY UGBAH
    Jeffery Ugbah 
    Director at Galaxy Digital
    galaxy.com

    CHAPTERS:
    01:15 Introduction to Jeffery Ugbah
    03:48 Jeffrey's journey to space
    08:54 Galaxy Digital
    11:15 Why is the space industry interesting to investors?
    14:15 How important is marketing and branding of a potential company to an investor?
    19:00 What does a lack of branding say to investors?
    21:05 Value of telling your story
    22:48 The whole package
    25:30 How does space differ from tech in expected growth?
    28:57 Increase or decrease in first level Series A seed funding for space investments?
    30:54 How do you find investors/investees? 
    35:37 Keeping your business a secret
    38:12 Pitfalls that make companies undesirable to investors
    42:12 How much percentage should a founder keep during a round?
    43:43 Market fit
    47:16 Bring in a marketing professional from the beginning of the development
    48:42 Future of space
    51:27 Final Thoughts

    MENTIONS:
    Evercore
    Galaxy Digital
    Bitcoin
    Digital Assets
    Computing
    High performance Computing ASIC Miners
    Gaming
    Climate Tech
    Frontier industries
    Space tech

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com


    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional.

    ABOUT SHANNON CLEMENT:
    Shannon Clement
    Fractional Chief Marketing Officer (CMO)
    Engagement Marketing
    https://engagementmarketing.ca 
    613-799-5207
    [email protected] 
    Book a meeting: https://calendly.com/shannon-cmo/30min

    Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn't have to be painful.

    As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy. 

    CHAPTERS
    01:24 Meet Shannon Clements from Engagement Marketing
    03:22 Shannon’s journey to space
    07:06 Shannon’s journey to marketing
    09:18 Starting with Start-ups
    10:08 Fractional Leadership
    14:27 Reducing costs
    15:51 Fractional Leadership is not for everyone
    17:44 Start-ups
    19:37 Women’s Aerospace Network
    21:44 Women in leadership
    24:47 Dominant Information Solutions Canada (DISC)
    26:38 Fun bits of marketing - translating the message
    29:59 Companies transitioning into the space industry
    31:23 Understanding the audience and their language
    32:29 Space industry in 10 to 20 years
    36:31 Final thoughts

    MENTIONS:
    Beth Mund Casual Space Podcast
    N2K T-minus Space Daily
    Women’s Aerospace Network
    Women’s Space Network Award voting deadline May 1
    Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse.
    CySat 2024

    #Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com


    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller,

    Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an era where consumer engagement is vital, understanding the importance of storytelling and graphic design is essential for brands looking to stand out in the ever-changing market.

    Ed Fyfe
    Senior Brand Designer
    www.edfyfedesign.com

    CHAPTERS:
    01:19 The value of graphics and developing a story
    03:15 Meet Ed
    07:07 Creativity
    07:42 Ed Fyfe Design
    08:36 Change only when it ceases to be effective
    09:35 Imagery develops a brand
    11:40 Merchandising a brand
    21:04 Repurposing materials
    26:07 Ai in graphic design
    26:42 Mailer
    33:00 SaxaVord Spaceport and their podcast
    38:31 The next 10-20 years
    41:33 Space for Kentucky
    45:56 Tide
    48:27 Final Thoughts

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • In this episode of the Space Marketing Podcast, Izzy continues to chat with marketing professionals on the agency side. Today we will meet with Daniel Smith with AstroAgency from Edinburgh, Scotland, United Kingdom. The UK is becoming a leader in the space industry. While most countries look at establishing one spaceport, the UK is building seven!. They are serious about space And they are leading the way with eco-friendly facilities and launch methods.
    Daniel Smith with AstroAgency is raising his voice to help the U.K and the world to tell their story of space.
    #spacesustainability #Spacedebris #ClearSpace #Astroscale #UKSpace #AstroAgency #FireArrow #DanielSmith #IzzyHouse #spacemarketing #spaceindustry #spaceeconomy #spacedata #satellite #Zerocarbon #alternativefuels #netzero #workforcedevelopment

    DANIEL SMITH
    Founder & Creative Director
    https://astroagency.co.uk/
    https://firearrow.space/

    LINKS
    https://astroagency.co.uk/
    https://firearrow.space/
    https://clearspace.today/
    https://astroscale.com/
    https://www.gov.uk/government/organisations/uk-space-agency
    https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
    https://foe.org/
    https://spacescotland.org/

    CHAPTERS
    1:11 Meet Daniel Smith, Founder & Creative Director of AstroAgency
    2:22 Daniel’s journey to the space industry
    6:03 Space needs skilled professionals and marketers (marketeers)
    6:32 AstroAgency
    8:17 The need for space awareness and public disconnect
    9:48 Fire Arrow - assisting countries develop sovereign launch capabilities
    13:02 Space Bar
    17:05 Hold on to your boosters
    17:35 What are some marketing challenges
    22:18 Why businesses need marketing
    24:39 Successful marketing campaigns and strategies and why they were successful
    26:26 Campaign with Clear Space, Astroscale, and UK Space Agency going to music and science festivals to promote space
    29:30 UK and their space sustainability goals in space and on Earth
    35:57 Workforce development
    41:34 Ukrainian war with Russia
    46:12 Future of space in the next 10-20 years
    50:54 Final thoughts

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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  • Join Izzy for a conversation with Melody Tholstrup with My Size Marketing as they touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of a company’s team.
    Get ready for their journey to the space industry and the strategies that drive it forward.

    Melody Tholstrup
    My Size Marketing
    https://mysizemarketing.com

    CHAPTERS:
    01:19 Meet Melody Tholstrup
    7:52 Self promotion
    11:12 Putting yourself out there
    15:36 Stories are powerful
    16:37 My Size Marketing 
    23:11 All Points
    41:39 Final thoughts

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com


    #MarketingChallenges

    #MarketingSuccesses

    #SpaceIndustry

    #InvestorRelations

    #TechnologyDiscussion

    #CompanyPromotion


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  • Izzy chats with Kevin Brown Sr. Vice President of Business Development from All Points. They look at marketing and establishing his company as an industry leader using conferences, like the upcoming SpaceCom event, as a platform. 
    This marketing strategy involves participating in various capacities – hosting, sponsoring, vending, and speaking at events. These activities increase brand awareness but also position the company as an industry authority, reaching a targeted audience deeply interested in the event's focus.
    The SpaceCom event, part of the ongoing Commercial Space Week January 29 to February 1 in Orlando, presents a valuable opportunity to implement these strategies and strengthen the company's standing in the commercial space sector.

    Join Izzy and Kevin at SpaceCom next week!
    SpaceCom - 50th Space Congress on January 30 to February 1, 2024
    Session: Optimizing Spaceport Infrastructure

    GSA Spaceport Summit - January 29, 2024
    Space Mobility Conference - January 30, 2024

    ABOUT KEVIN BROWN
    Sr. Vice President of Business Development
    All Points
    https://spaceprep.com/
    https://www.allpointsllc.com/

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com




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  • Izzy chats with Kevin Brown Sr. Vice President of Business Development from All Points. They look at marketing and establishing his company as an industry leader using conferences, like the upcoming SpaceCom event, as a platform. 
    This marketing strategy involves participating in various capacities – hosting, sponsoring, vending, and speaking at events. These activities increase brand awareness but also position the company as an industry authority, reaching a targeted audience deeply interested in the event's focus.
    The SpaceCom event, part of the ongoing Commercial Space Week January 29 to February 1 in Orlando, presents a valuable opportunity to implement these strategies and strengthen the company's standing in the commercial space sector.
    Join Izzy and Kevin at SpaceCom next week!

    SpaceCom - 50th Space Congress on January 30 to February 1, 2024
    Kevin's session: Optimizing Spaceport Infrastructure
    Izzy's session: Workforce Development and Maintenance

    GSA Spaceport Summit - January 29, 2024
    Space Mobility Conference - January 30, 2024

    ABOUT KEVIN
    Kevin Brown 
    Sr. Vice President of Business Development
    All Points
    https://www.allpointsllc.com/

    SpacePrep
    MARS Suite
    Command and Control

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com




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  • Join Izzy for a conversation with Julie Bonner, the Director of Communications at Freefall Aerospace. In this informative chat, they explore the fascinating world of satellite and ground station technology, as well as the ins and outs of marketing a space tech company.
    During their discussion, Izzy and Julie touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of the team, and how this role helps in promoting the company to both the general public and potential investors. Get ready for their conversation as they shed light on the space tech industry and the strategies that drive it forward.

    Julie Bonner
    Director of Communications
    FreeFall Aerospace
    https://www.freefallaerospace.com/

    Importance of a marketing professional
    https://www.linkedin.com/feed/update/urn:li:activity:7110315554749431809/

    Arizona Technology Council

    Paragon - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-grant-anderson-ceo-of-paragon

    Arizona Spaceport Alliance - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-karyn-macvean-and-ben-hernandez

    Arizona State University
    University of Arizona
    She Tech

    CHAPTERS:
    01:12 Meet Julie Bonner
    04:24 About Freefall Aerospace
    07:22 Importance of a marketing professional
    10:16 Marketing Challenges
    11:12 Show how it benefits the customers
    12:04 The other marketing challenge - non-disclosure agreements
    13:05 Make sure you exist with a consistent brand
    14:51 Getting your story out, even if it is only to investors
    15:49 Marketing in the boardroom
    17:30 Marketing Successes - Creating the brand
    20:10 Marketing is everything you do
    21:11 Creative people
    24:02 Where do you see space in the future?
    26:27 Final thoughts of the day

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Join Izzy for a conversation with Julie Bonner, the Director of Communications at Freefall Aerospace. In this informative chat, they explore the fascinating world of satellite and ground station technology, as well as the ins and outs of marketing a space tech company.
    During their discussion, Izzy and Julie touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of the team, and how this role helps in promoting the company to both the general public and potential investors. Get ready for their conversation as they shed light on the space tech industry and the strategies that drive it forward.

    Julie Bonner
    Director of Communications
    FreeFall Aerospace
    https://www.freefallaerospace.com/

    Importance of a marketing professional
    https://www.linkedin.com/feed/update/urn:li:activity:7110315554749431809/

    Arizona Technology Council

    Paragon - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-grant-anderson-ceo-of-paragon

    Arizona Spaceport Alliance - Space Marketing Podcast episode - https://spacemarketingpodcast.com/episode/space-marketing-podcast-with-karyn-macvean-and-ben-hernandez

    Arizona State University
    University of Arizona
    She Tech

    CHAPTERS:
    01:12 Meet Julie Bonner
    04:24 About Freefall Aerospace
    07:22 Importance of a marketing professional
    10:16 Marketing Challenges
    11:12 Show how it benefits the customers
    12:04 The other marketing challenge - non-disclosure agreements
    13:05 Make sure you exist with a consistent brand
    14:51 Getting your story out, even if it is only to investors
    15:49 Marketing in the boardroom
    17:30 Marketing Successes - Creating the brand
    20:10 Marketing is everything you do
    21:11 Creative people
    24:02 Where do you see space in the future?
    26:27 Final thoughts of the day

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices