Episodes
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Get Noticed! Send a text.
Jennifer Johnson transformed her childhood thrift shopping experiences into True Fashionistas, a thriving consignment business that uniquely combines luxury and mid-market merchandise with furniture and home decor in a single location. After overcoming a business partner's betrayal, she expanded to a 13,000 square foot store with 50 employees while building a personal brand as an author and coach.
Real Talk About Marketing
• Started with empty 1,800 square foot store that filled within two weeks
• Business partner left after two months, opening competing store and poaching staff
• Expanded to 3,600 square feet within a year, later adding furniture store
• Built brand through community involvement and hurricane relief efforts
• Conducts regular audits of business processes to eliminate customer friction points
• Gradually transitioned to personal brand with podcast and book "Grace and Grit"
• Learned $25,000 lesson about thoroughly vetting business partners
• Maintains philosophy that setbacks happen "for you, not to you"
• Created "personal board of directors" with professionals and mentors
• Recommends "The Power of We" by Kyle McDowell for building company culture
Share this episode with a fellow unnoticed entrepreneur who might benefit from Jennifer's wisdom about resilience and community-building.An Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
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It all started with a wait in line for a pee.
That got fellow Bristol students Amber Probyn and co-founder Hazel McShane thinking; "There has be equality for women at events." The first urinals were introduced for men in 1866!
Amber and Hazel have successfully launched Peequal, the UK's first squat-and-go women's urinal. These are designed to be 2.7 times faster than traditional portable toilets, solving a problem that affects half the world's population.
Raising £250K during COVID despite being an event-based businessWhat they did when the suppliers let them down on the eve of the big launch at Glastonbury 2022How they manage as a team, and supplied toilets to the London Marathon 2025.
Hear their story including:It's an amazing story told by an inspirational entrepreneur; one of many great stories coming out of the NatWest Accelerator in this mini series.
NatWest Accelerators Grow Your Business
NatWest Accelerators: Connections, locations, and guidance to inspire you to grow your business.
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Charlie Taylor shares the story of KASK Wines, a Bristol wine bar focused on natural, organic wines that emerged from his own allergic reactions to commercial alcohol products containing numerous toxins.
• Walking away from a corporate career in Dubai to pursue entrepreneurial dreams
• The shock of learning that commercial wines can contain 60-70 different toxins
• Pivoting during COVID lockdown by delivering wine samples and hosting virtual tastings
• Creating a pub-like atmosphere where wine happens to be the main product
• Navigating the mental health challenges of entrepreneurship
• Joining the NatWest Accelerator to regain focus and develop growth strategies*Disclaimer: Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest.
NatWest Accelerators Grow Your Business
NatWest Accelerators: Connections, locations, and guidance to inspire you to grow your business.
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How did an unnoticed and under-appreciated magazine editor in Wales overcome the challenges of building a multi million pound content agency serving major shopping centres across the UK?
In this episode:
How Charlotte Laing transitioned from a freelancer to leading a team of over 50 people.The importance of storytelling in marketing and how to create engaging content that resonates with audiences.Strategies for scaling a business, including the challenges of recruitment, cash flow management, and maintaining quality as the team grows.Insights on navigating the competitive landscape of the agency world and how to stand out against larger firms.The role of AI in content creation and how to leverage technology while keeping the human touch in storytelling.Charlotte also discusses her experience with the NatWest Accelerator program and the value of community support for entrepreneurs.
*Disclaimer: Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest.
Sponsored by NatWest Accelerator.
NatWest Accelerators Grow Your Business
Build a path to growth as unique as your business.
NatWest Accelerators: Connections, locations, and guidance to inspire you to grow your business.
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In this episode, I share what I’ve been up to lately, including launching my new website and magazine for The Unnoticed Entrepreneur.
I talk about how you can now read articles, listen to podcast episodes, and even interact with my digital twin to ask questions.
I’ve also updated my YouTube channel to make it more focused.
I announce a special series of interviews with entrepreneurs from the NatWest Accelerator program and invite you to let me know what kinds of guests and topics you want to hear about.
My goal is to build a more interactive relationship with you, so I’ll be adding a survey and doing more solo insight episodes. I also encourage you to sign up for my newsletter so we can stay connected in every format.
Oh...and a new theme tune sound designed by Alfie, an 18 year old aspiring DJ who lives in my village here in Wiltshire.
https://www.theunnoticedentrepreneur.com/
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Think your business data is under control? Think again. In this eye-opening episode, Jim James talks with Paul Graeve, founder of The Data Group and author of Data Driven Leader, about why owning and mastering your data might be the biggest business edge you're overlooking.
Paul reveals:
The mindset shift every entrepreneur needs to treat data like gold.The hidden costs of siloed data across tools like HubSpot, Shopify, and Salesforce.How to unify scattered info with cloud-based solutions like Snowflake.Why dashboards and alerts should empower everyone—from interns to execs.A powerful tip for business continuity most startups miss.His personal journey writing Data Driven Leader—and what leaders often get wrong.If you're building a business that lasts and scales, this episode is for you.
Listen to the full conversation on The UnNoticed Entrepreneur—available on Spotify, Apple Podcasts, and YouTube.
Grab Paul's book: Data Driven Leader
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
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What if your product idea is already doomed—before you even build it?
Real Talk About Marketing
In this powerful episode of The UnNoticed Entrepreneur, Jim James speaks with David Hirschfeld, founder of Launch 1st, who shares a radically effective strategy for launching startups without wasting time or money.
Key Takeaways:
The dangerous "black robe" mindset that leads founders to build blindly (01:20)
Why solving the right problem matters more than building the right product (03:27)
How to use design prototypes to sell before you build (10:50)
Secrets to pre-launch sales without a finished product (11:24)
Why a scrappy MVP often beats a polished one (27:30)
The goldmine of early adopter niches (29:26)
David's "white coat" approach helps founders think like scientists: validate first, build later. If you're serious about launching a product people actually want — watch this before writing a single line of code.
#EntrepreneurSuccess #ProductMarketFit #LaunchFirst #StartupStrategy #EarlyAdoptersAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
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Keren’s mantra? “How can I let this be easy?” — a question that could change your entire entrepreneurial journey.
Austin Texas based Keren is bestselling author of GILDED: Break Free From the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More.
In this episode, performance coach Keren Eldad joins Jim James to expose the mindset traps that high-achieving entrepreneurs fall into — like building a business that’s too profitable to leave, but too draining to love.
You’ll learn:
🔹 Why perfectionism is silently sabotaging your joy (04:35)
🔹 How to shift from ego-driven goals to purpose-led success (06:50)
🔹 Why serving others is the key to real growth (09:20)
🔹 Mindset tools you can actually use in business (17:03)
🔹 How masterminds create clarity and courage (20:19)
🔹 The truth about women, wealth & entrepreneurship (25:12)
🔹 How to say “yes” to service without burning out (27:48)
Watch now to break free from the business you built and create one that truly serves you.
Connect with Keren Eldad on LinkedIn
Subscribe to my weekly newsletter:https://www.theunnoticedentrepreneur.com
#EntrepreneurMindset #BusinessBurnout #FemaleFounders #TheUnNoticedEntrepreneur #LeadershipWithEase
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
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In this powerful episode, Reed Hansen, founder of Market Surge, reveals how entrepreneurs can revolutionize their customer communication using AI — across email, SMS, voice, and more — all through a simple, unified dashboard.
Real Talk About Marketing
Discover how to:
✅ Build custom AI agents that sound human — and sell like pros (06:38)
✅ Never miss a call again with AI-powered voice response (17:35)
✅ Set up nurturing campaigns that close deals automatically (18:05)
✅ Keep the human touch where it matters most — the first impression (26:29)
✅ Balance automation with authenticity to build trust and loyalty (27:18)
Whether you're overwhelmed by messy customer touchpoints or just want to scale faster without losing the personal touch, this is your roadmap.
Solutions start at just $99/month — making it a no-brainer for growing businesses!
If you believe in smarter, not harder marketing — hit play and start transforming your customer journey today.
#CustomerJourney #AIMarketing #EntrepreneurTips #OmnichannelMarketing #BusinessAutomationAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
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Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
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Sisters Chloe and Olivia Ferro, co-founders of SheMed, discuss how they're revolutionising women's healthcare through their GLP-1 weight loss programme. This Gen Z entrepreneurial duo identified a critical gap in female-focused healthcare research and created a comprehensive solution that goes beyond medication to include personalised support. Their approach combines medical expertise with effective communication strategies, demonstrating entrepreneurial innovation at its finest.
Timestamps:
00:01 - 03:20: Introduction to SheMed and GLP-1 medications04:06 - 09:57: Women's health challenges and medical bias14:01 - 18:22: Clinical research as a market differentiation strategy23:14 - 26:22: Digital marketing approaches and client testimonials27:22 - 30:26: Entrepreneurial advice and business insights#WomensHealthTech #EntrepreneurMarketing #HealthcareInnovation #StartupStrategy #FemaleFounders
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
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Prowly has everything you need to get your PR work done.
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Juho Makkonen, founder of ShareTribe, reveals how entrepreneurs can launch marketplace businesses without technical expertise. Since 2011, ShareTribe has enabled over 1,400 marketplaces worldwide with their no-code platform.
Key discussion points:
Building two-sided marketplaces without coding skills (00:45)Solving the chicken-and-egg problem in marketplaces (04:54)Why freemium models can inhibit marketplace launches (11:47)Strategic onboarding without requiring credit cards (13:38)Why focused local growth beats premature international expansion (16:14)Content marketing strategies for SaaS businesses (18:49)How AI tools are driving inbound marketing success (22:08)This conversation provides six and seven-figure business owners with practical insights for rapid marketplace development without expensive development costs. Juho shares proven strategies for attracting both suppliers and customers to new platforms.
#MarketplaceBusiness #NoCodeDevelopment #EntrepreneurialStrategy
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
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"Sabir was an early employee in Vayner Media and helped start our e-commerce division." says Gary Vaynerchuk.
Neil Patel, FOUNDER @ NEIL PATEL DIGITAL, says "Sabir takes a very long term approach to marketing, which is refreshing.
Sabir Semerkant, the growth expert that Shark Tank investors turn to for scaling e-commerce brands came on the show to explain how he turns promising ecom brands into $10M/yr+ profitable winners
Bonus $500 discount on his 8D program when you mention that you hear him on The UnNoticed Entrepreneur show.
Key topics:
00:38 Introduction to the 8D framework03:45 Why most e-commerce businesses struggle with lopsided growth06:42 Breakdown of the eight dimensions for sustainable growth08:53 Aurum Brothers case study: from £1.5M to £3M+ in one year16:07 The implementation-focused Rapid 2X accelerator programme#E-commerceGrowth #ScalingBusiness #ProfitableE-commerce #8DFramework #MarketingStrategy
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
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Introducing the Digital Twin for Enhanced Podcast Accessibility
In this episode, the host shares an update on the podcast's recent improvements, notably the adoption of a digital twin from Delphi. This tool indexes the podcast's 800+ episodes, coaching materials, books, and course content, making it easier for listeners to access information. Users can interact with the digital twin via a dialogue box on the host's website, asking questions and receiving personalized responses. The system also offers voice-based interaction and document analysis. The host emphasizes the importance of making content accessible and announces an upcoming collaboration with a major UK bank.
00:00 Introduction and Podcast Evolution
00:27 Introducing the Digital Twin
01:34 How to Use the Digital Twin
03:05 Personalized Interactions and Features
04:35 Subscription Options and Benefits
05:15 Final Thoughts and Upcoming NewsSupport the show
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David "Ledge" Ledgerwood, co-founder of Listen Network, reveals how his company helps podcasters demonstrate ROI to sponsors by delivering targeted downloads from specific demographic profiles.
Unlike traditional podcast promotion methods, Listen Network leverages LinkedIn and other platforms' detailed user data to ensure content reaches the ideal customer profile.
This innovative approach bridges the gap between content creation and audience growth, offering podcast hosts a predictable, measurable way to expand their listenership.
Timestamps:
Real Talk About Marketing
00:51 Introduction to Ledge and Listen Network
01:44 Ledge's entrepreneurial background
04:36 The podcast growth problem and Listen Network solution
10:28 How Listen Network demonstrates ROI to sponsors
18:01 Wiley case study: reaching niche academic audiences
21:47 How the service works for podcast hosts
#PodcastMarketing #ListenNetwork #PodcastROI #B2BMarketing #ContentStrategyAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
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Emily King is connecting overwhelmed professionals with high-calibre family "fixers."
Real Talk About Marketing
She and her business partner met at a software company, and set up FAYE (Family Assistant YayEe).
At first, she found the families and the fixers, whom they call advisors.
With some revenue, she then went out to raise venture fund capital.
Jim and Emily talk about the dual market challenges (ie finding buyers and sellers at the same time), funding, their mistakes and her favourite book:
Time Stamps:
• 00:01-02:23: Introducing Faye's concept
• 10:16-12:12: Pricing and value proposition
• 18:36-21:29: Fundraising strategies
• 25:39-29:31: Unexpected learnings and market insightsAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
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There is a simple formula for creating webinars which generate 6 figure sales. Alex Veng, founder of the Fearless Webinar Academy, shares that formula.
Alex is the webinar master at one of the largest learning management platforms in the world, and has set up a consultancy sharing what he's learnt. We were worried that he may get into trouble for talking to us, but actually he said that the company encourages it's people to be entrepreneurial...he's even hosting his course on their platform!
Join host Jim James as he demystifies the art of creating compelling, educational webinars that convert audiences and generate significant revenue.
Key Timestamps:
00:01 - Introduction and webinar hesitations02:22 - Role of webinars in marketing strategy05:17 - Essential steps for webinar setup18:21 - The "Money Math" of six-figure webinars23:23 - Overcoming public speaking fears31:08 - Authenticity as the key to webinar successLearn how to transform your digital marketing approach, create trust with potential clients, and develop a sustainable revenue stream through strategic, value-driven webinar experiences.
#WebinarMarketing
Real Talk About Marketing
#EntrepreneurSuccess
#DigitalMarketingStrategy
#OnlineBusiness
#RevenueGenerationAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
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In this eye-opening episode, Jim James speaks with Blendi Muriqi, founder of Delegate.co, about how virtual assistants from the Philippines can transform entrepreneurial growth. Blendi reveals how his company matches businesses with top 1% talent, delivering 60-70% payroll savings while handling recruitment, HR, and continuity challenges. He shares insights on building a distinctive brand through bold colour choices and founder-centric marketing. The conversation explores why the Philippines offers exceptional value through English fluency, scalability, and skill competency—even for senior positions. Blendi candidly discusses lessons learned from ineffective ad spending and recommends focusing on organic growth and referral programmes instead.
Timestamps:
00:45 Introduction to Delegate.co's virtual assistant solutions03:05 Why the Philippines offers exceptional value05:32 Differentiating through niche specialisation16:52 Strategic branding decisions23:25 Using referral programmes effectively25:06 Learning from advertising mistakes#VirtualAssistant #BusinessScaling #OutsourcingStrategy
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
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Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.
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Podcastpage.io -
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In this illuminating episode, Jim James interviews Steve Rawling, creator of the Storyteller Tactics card deck, on powerful storytelling techniques for entrepreneurs. Steve shares how he successfully raised over £100,000 on Kickstarter in just 147 minutes using strategic storytelling. Drawing from his 20-year BBC journalism career, Steve reveals practical frameworks that help entrepreneurs craft compelling narratives without relying on complex hero journeys.
Topics Covered:
00:48 - Steve's journey from BBC journalist to storytelling expert05:13 - Making storytelling accessible with card-based tactics15:42 - The "Movie Time" framework: action, emotion, and meaning26:21 - Kickstarter success through serialized storytelling36:13 - The importance of nurturing existing client relationshipsSteve's innovative "Movie Time" approach demonstrates that effective business storytelling doesn't require elaborate narratives—just authentic moments that connect emotionally with your audience.
Listeners can access a free starter pack of storytelling cards at pipdecks.com.
https://pipdecks.com/pages/free-pdf-download#download-teaser
#StorytellingMarketing #EntrepreneurNarrative #BusinessGrowth
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
Inspiring Tech Leaders - The Technology Podcast
Interviews with Tech Leaders and insights on the latest emerging technology trends.Listen on: Apple Podcasts Spotify
Build responsive quizzes.
Generate higher quality, higher converting leads
Graphic design toolbox - Visme
Visme is an online form builder specifically built to optimize for better conversions.
Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.
AI Writer - Content writing made easier
Generate Accurate, Relevant & Quality Content in 2 Minutes
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show
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From pivoting your business model based on customer feedback to creating content that establishes thought leadership, Ed Johnson's entrepreneurial journey offers valuable insights for scaling and selling a business. His approach to intentional exit planning through professional M&A advisors demonstrates the importance of knowing when to move on. Now applying these lessons to his new venture, uRoutine, Ed emphasises starting small with loyal users and building brand awareness before launch.
[00:54-03:35] Ed Johnson, a natural entrepreneur, shares his journey from teenage web developer to successful business founder.
[03:35-09:01] Ed discusses founding PushFar, a mentoring platform that evolved from his initial career progression concept, highlighting the importance of pivoting based on customer feedback.
[09:01-13:28] Content creation strategies that built PushFar's brand awareness without significant marketing budget.
[13:28-18:12] How Ed overcame credibility challenges as a small business selling to enterprise clients through thought leadership and transparency.
[18:12-23:28] The intentional decision to exit PushFar, using an M&A advisory firm to manage the process while maintaining business operations.
[23:28-32:37] Ed introduces his new venture, uRoutine, an accountability platform helping people achieve their goals through social accountability, applying lessons from PushFar.
#EntrepreneurialJourney #ExitStrategy #BusinessGrowth
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
Brilliant copy writing tool
AI copywriting tool to generate unique copy, predict performance and increase conversions.
Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.
Prowly - the media relations platform
Prowly has everything you need to get your PR work done.
Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.
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In this insightful episode, Doug C. Brown, CEO of C.O. Sales Strategies, reveals how entrepreneurs can achieve predictable sales growth through strategic prospecting and metrics-driven approach. Brown shares his remarkable success story from the telecommunications industry, where he generated 62 incoming calls daily and outperformed entire sales teams. He introduces a comprehensive mathematical formula for sales success, emphasising the importance of targeting the right buyers and maintaining consistent follow-up. Perfect for business owners seeking to scale their revenue, this episode delivers actionable insights on building trust-based relationships and positioning yourself effectively in the B2B space.
Real Talk About Marketing
Timestamps:
00:00 - Introduction and sales predictability challenge
01:06 - Master prospector vs master closer concept
03:19 - Real-life telecommunications success story
11:21 - Win-win sales approach
16:34 - Research methodology in modern sales
19:47 - Mathematical formula for sales growth
28:48 - Book recommendation and resources
#B2BSales #SalesStrategy #BusinessGrowth #EntrepreneurSuccess #SalesOptimizationAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
Look Great with AI enhanced headshots
Headshots you can actually use. 16 million headshots made for over 50,000 Fortune 500 executives
Get testimonials with ease
Embed a Wall of Love on your site. No coding required. Collect and display testimonials easily.
Realistic speech from text.
ElevenLabs voice generator can deliver high-quality, human-like speech in 32 languages.
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