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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser shares insights from his recent trip to Disneyland, focusing on how Disney creates an unforgettable fan experience. He outlines six powerful lessons that sports marketers can apply to enhance fan engagement, including treating fans as guests, creating emotional connections, maintaining cleanliness, and incorporating surprise moments.
The episode emphasizes the importance of small details in crafting a memorable experience that keeps fans coming back.
Takeaways
Mascots should always let the fans dictate the interaction.Treat fans like guests, not customers, to enhance their experience.Surprising and delighting fans with random acts of kindness creates lasting memories.Attention to detail, like cleanliness, contributes to a first-class fan experience.Avoid cheap signage; everything should look polished and professional.Incorporate spontaneous moments of entertainment to keep fans engaged.Emotional connections lead to lifelong support from fans.Train staff to create personal guest-first experiences.Look for small, meaningful ways to delight fans during events.Disney's approach to fan experience can be adapted by sports teams.Sports Marketing Machine on LinkedIn
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In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser celebrates the 100th episode by discussing the critical role of email marketing in ticket sales. He emphasizes that the real work begins after sending an email blast and highlights the importance of following up with interested customers.
Neisser provides actionable strategies for marketing teams to convert email engagement into sales, including how to effectively utilize lists of interested buyers and the significance of personalized follow-ups. He also encourages creative approaches to email promotions to maximize engagement and sales opportunities.
Takeaways
Email marketing has a high ROI, averaging 30 to 1.The real work begins after sending an email blast.Follow up with those who clicked the buy now button.Use the list of interested buyers for personalized outreach.Engagement metrics can guide follow-up strategies.Building relationships through follow-ups enhances customer service.Segmenting email lists can lead to better-targeted promotions.Promote group ticket plans to single game buyers.The sales cycle continues beyond the initial email blast.Creative promotions can attract diverse customer interests.Chapters
00:00 Celebrating Episode 100
00:59 The Importance of Email Marketing
02:59 Turning Email Engagement into Sales
05:50 Follow-Up Strategies for Ticket Sales
08:53 Creative Approaches to Email PromotionsSports Marketing Machine on LinkedIn
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and provides actionable strategies for teams to connect with their audience.
Fans want to see themselves in marketing messages.Relatability transforms generic interactions into engaging ones.Address emotions and experiences in your emails.Use images that reflect your audience's demographics.Incorporate testimonials for authenticity and emotional weight.Tell vivid stories that resonate with your audience.Focus on shared experiences to create emotional connections.Acknowledge fan loyalty to make them feel valued.Relatability can lead to higher ticket sales.Celebrate the shared values and passions of your fans.
Drawing lessons from Taylor Swift and Mike Rowe, Neisser highlights the significance of addressing emotions, using relatable imagery, and sharing testimonials. He concludes with practical tactics for applying relatability to various marketing campaigns, ultimately aiming to strengthen the bond between teams and their fans.
Takeaways
Chapters
00:00 - The Power of Relatability in Marketing
01:19 - Lessons from Taylor Swift and Mike Rowe
05:12 - Tactics for Effective Email Marketing
09:37 - Applying Relatability to CampaignsSports Marketing Machine on LinkedIn
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In this episode of the Sports Marketing Machine podcast, Vince Surdo discusses the launch of Catch's new software, Front Office, designed to streamline operations for sports teams. The conversation covers the challenges teams face with chaotic operations, the importance of data in sales tracking, and how mobile ordering can enhance fan engagement.
Front Office is designed to eliminate chaos in team operations.Teams often struggle with scattered data across multiple spreadsheets.Mobile ordering enhances fan experience and operational efficiency.Data collection is crucial for understanding fan preferences.Effective communication is key to successful operations.Recurring fans are more valuable than one-time attendees.The software allows for real-time updates and collaboration.Promotional offers can incentivize teams to adopt new technology.Building relationships with clients is essential for long-term success.The future of sports marketing is focused on data-driven decisions.
Surdo emphasizes the need for effective communication and collaboration within teams to improve efficiency and revenue. He also highlights the significance of building strong relationships with clients and providing ongoing support to ensure success.
TakeawaysChapters
00:00 - Introduction to Front Office Software
03:09 - Identifying Operational Chaos in Sports Teams
05:56 - Streamlining Sales and Operations
08:50 - Enhancing Payment Processes
12:03 - Leveraging Data for Sales Insights
14:48 - Mobile Ordering and Fan Engagement
17:59 - Building Relationships and Customer Support
20:59 - Promotional Offers and Future Growth
Catch website
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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the potential ban of TikTok in the United States and its implications for sports teams and fan engagement. He outlines the legal scrutiny surrounding TikTok, the national security concerns, and the possible outcomes of the ban, including a complete ban, stricter regulations, or operational changes.
TikTok's potential ban raises concerns for sports marketing.Legal scrutiny focuses on data security and privacy issues.Possible outcomes include a complete ban or stricter regulations.TikTok is crucial for engaging Gen Z and millennials.The platform's algorithm allows for organic content discovery.Teams should repurpose TikTok content for other platforms.Downloading TikTok content without branding is essential.Prioritizing owned media like email is crucial for teams.Diversifying content strategies can mitigate risks.Building a strong email list is vital for future engagement.
Neisser emphasizes the importance of TikTok for reaching younger audiences and offers strategies for sports teams to prepare for a world without TikTok, including diversifying content and prioritizing owned media.
TakeawaysChapters
00:00 - Introduction to TikTok's Potential Ban
01:09 - Legal Scrutiny and National Security Concerns
03:59 - Possible Outcomes of the Ban
04:57 - Impact on Sports Teams and Fan Engagement
07:17 - Strategies for a Post-TikTok World
Download all of your TikToks - YOUTUBE videoSports Marketing Machine on LinkedIn
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the resurgence of direct mail as a powerful marketing tool for sports teams. He highlights its high open rates, tangibility, and reduced competition compared to digital ads.
Direct mail is making a comeback in sports marketing.High open rates of direct mail can lead to better engagement.Direct mail offers a tangible item that leaves a lasting impression.Less competition in mailboxes compared to crowded email inboxes.Successful campaigns can yield significant returns on investment.Targeting specific lists can enhance the effectiveness of campaigns.Timing is crucial for the success of direct mail campaigns.Keep messaging simple to avoid overwhelming recipients.Direct mail can be a cost-effective marketing strategy.Consider direct mail as a complement to digital marketing efforts.
Neisser shares successful case studies from teams utilizing direct mail for sponsorship and alumni donations, emphasizing the importance of timing, targeting, and messaging in crafting effective campaigns. He encourages teams to consider direct mail as a viable option in their marketing strategies.
Takeaways
Chapters
00:00 - The Comeback of Direct Mail in Sports Marketing
02:49 - Success Stories: Direct Mail Campaigns in Action
06:03 - Strategies for Effective Direct Mail Campaigns
08:50 - Planning and Execution of Direct Mail CampaignsSports Marketing Machine on LinkedIn
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In this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, and the importance of user-generated content and micro-influencers.
AI will enable hyper-personalization in fan engagement.Membership models are evolving to be more flexible.Short-form video content is crucial for reaching younger audiences.AI can automate content creation for real-time updates.Micro-influencers can significantly impact local marketing efforts.A holistic marketing approach is necessary for effective attribution.Limited edition merchandise can drive fan excitement and sales.Mobile ordering will enhance the game day experience.Donor engagement should go beyond just financial contributions.NIL partnerships can boost marketing efforts and revenue.
Neisser emphasizes the need for a holistic marketing approach, innovations in merchandise, and the significance of mobile ordering for concessions. He also explores donor engagement strategies and the integration of NIL athletes into marketing campaigns, highlighting the evolving landscape of sports marketing.
TakeawaysChapters
00:00 - Introduction to Sports Marketing Predictions
02:06 - AI and Hyper-Personalization in Fan Engagement
04:30 - The Rise of Membership 2.0
06:25 - Short Form Video Dominance
08:50 - AI-Generated Content for Real-Time Updates
09:19 - User-Generated Content and Micro-Influencers
12:10 - Shifting from Old Attribution Models
14:48 - Merchandise Innovations and Limited Edition Drops
17:35 - Game Day Innovations and Mobile Ordering
20:27 - Donor Engagement Beyond Cash
21:45 - NIL and Team Synergy
23:39 - Creator Partnerships and NIL Expansion
25:30 - Emerging NIL Platforms for Smaller MarketsSports Marketing Machine on LinkedIn
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In this conversation, KC Smurthwaite discusses the mission and operations of Athletics Admin, a consultancy focused on solving problems in collegiate athletics.
Athletics Admin aims to focus on student-athlete needs rather than just revenue.The consultancy seeks to fill gaps in collegiate athletics administration.Understanding what success looks like for clients is crucial.Annual funds serve as a gateway for donor engagement.Testing new strategies can lead to successful fundraising outcomes.Building relationships with donors is essential for long-term success.Innovative approaches, like sharing scouting reports, can enhance donor engagement.NIL has changed the dynamics of donor contributions and athlete compensation.The future of college athletics may see a separation between football and other sports.Fans are increasingly looking for ways to feel ownership in their teams. Athletes face high expectations, leading to disappointment when teams underperform.Innovative jersey programs can generate significant revenue for athletic departments.Engaging alumni through unique merchandise can foster a sense of connection to their alma mater.The jersey program operates with zero cost to the institution, sharing revenue with them.The program has successfully raised funds through creative marketing strategies.Involving former athletes can enhance fundraising efforts and alumni engagement.The auction platform allows fans to bid on jerseys in real-time during games.The program is adaptable and can be expanded to various sports beyond basketball.Collaboration with universities is key to the success of the jersey program.The initiative aims to create memorable experiences for fans and student-athletes alike.
He shares insights on revenue generation, donor engagement, and innovative fundraising strategies, particularly in the context of the evolving landscape of college sports and NIL regulations. The discussion emphasizes the importance of collaboration, understanding donor expectations, and the future of college athletics.
In this conversation, Jeremy Neisser and KC Smurthwaite discuss the evolving landscape of sports marketing, particularly focusing on innovative jersey programs that engage fans and alumni while raising funds for athletic departments. They explore the challenges and opportunities presented by NIL contracts, the importance of alumni engagement, and the potential for expanding these unique merchandise initiatives across various sports.
The discussion highlights the collaborative nature of these programs and the positive impact they can have on university athletics.
TakeawaysChapters
00:00 - Introduction to Athletics Admin
05:57 - Revenue Generation Strategies
11:50 - Innovative Fundraising Approaches
19:45 - The Dark Side of Sports Expectations
30:34 - Expanding the Jersey Concept to Other Sports
37:46 - Connecting with Universities for Collaboration
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In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores the pros and cons of selling tickets to brokers. He discusses the historical context of ticket brokering, its evolution, and the implications for teams in terms of revenue, fan experience, and pricing strategies.
Selling tickets to brokers can provide immediate revenue.Brokers can help teams manage unsold inventory.Ticket prices can become inflated when sold through brokers.Fans may feel disconnected from teams when buying through brokers.Brokers have sophisticated platforms for selling tickets.Teams miss out on valuable buyer data when selling to brokers.Setting limits on ticket purchases can help maintain control.Collaborating with brokers can lead to better pricing strategies.Dynamic pricing systems can help teams compete with brokers.Understanding the pros and cons is crucial for teams.
The conversation highlights key considerations for teams when deciding whether to engage with ticket brokers, including inventory management, pricing strategies, and maintaining fan loyalty. Neisser emphasizes the importance of understanding both the benefits and drawbacks of working with brokers to make informed decisions.
Takeaways
Chapters
00:00 - Introduction to Ticket Brokering
01:07 - The Evolution of Ticket Brokers
02:33 - Pros of Selling to Ticket Brokers
04:01 - Cons of Selling to Ticket Brokers
07:24 - Key Considerations for Teams
10:34 - Strategies for Managing Broker Relationships
Logitix can help team post their existing inventory on places like StubHub, etc.
Reach out to Travis Apple - [email protected] if you are interested. Make sure you share that you heard it on the Sports Marketing Machine podcastSports Marketing Machine on LinkedIn
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In this episode, Jeremy Neisser discusses the implications of tariffs on sports marketing, focusing on how they affect budgets, promotional strategies, and fan engagement. He explains what tariffs are, their purpose, and how they can increase costs for imported goods. Jeremy provides actionable strategies for sports teams to manage these costs, including setting aside emergency funds, having in-depth conversations with promotional companies, and exploring creative solutions for promotional items.
Tariffs are a tax imposed on imported goods.They can significantly impact budgets for sports teams.Setting aside an emergency fund is crucial for unexpected costs.Engaging in lengthy discussions with suppliers is necessary.Creativity in sourcing promotional items can save costs.Local businesses can provide alternatives to imported goods.Understanding the political implications of tariffs is important.Monitoring potential tax credits can provide financial relief.Tariffs can reduce consumer choice and raise living costs.Planning ahead is essential to mitigate tariff impacts.
He also highlights the importance of staying informed about potential tax credits that could alleviate some financial burdens.
Takeaways
Trump’s threat to impose tariffs could raise prices for consumers, colliding with promise for reliefTrump proves he is serious on tariffs - but it's not about tradeHere's why Trump thinks tariffs are good for the U.S. — and what the experts sayWhat does Trump’s latest tariff plan mean for the U.S.?US announces billions to help farmers hurt by Trump tariffs
Chapters
00:00 - Understanding Tariffs and Their Impact
05:44 - Strategies for Managing Tariff Costs
10:19 - Creative Solutions for Promotional Items
13:41 - Tax Considerations and Final Takeaways
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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity of early pre-promotion to build excitement, and the critical nature of tracking and analyzing results to refine future strategies.
Craft two deals for Black Friday and Cyber Monday.Offering two options reduces decision fatigue.Start teasing your deals early to build excitement.Utilize a multi-channel approach for promotion.Ensure a seamless and mobile-friendly checkout process.Track engagement metrics to assess effectiveness.Involve local influencers to enhance visibility.Consider collaborations with local businesses for deals.Engage players or mascots in promotional content.Prepare and promote early for better success.
The episode is packed with actionable insights and creative ideas for sports marketers looking to enhance their promotional efforts during the holiday season.
Takeaways
Chapters
00:00 - Introduction to Black Friday and Cyber Monday Strategies
05:21 - Crafting Effective Deals for Engagement
11:24 - Pre-Promotion and Execution Tactics
Episode 43Sports Marketing Machine on LinkedIn
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In this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili's success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sales, and create memorable experiences. The conversation covers practical strategies for encouraging fans to share their experiences and highlights the importance of creating visually appealing moments that resonate with audiences.
Chili's leveraged user-generated content to drive sales.Fans create authentic content that resonates more than ads.Sports teams should identify unique moments for fan engagement.Encouraging social media sharing can amplify brand exposure.User-generated content can significantly enhance marketing efforts.Visual elements at events can inspire fans to share experiences.Micro-influencers can help promote local events effectively.Creating Instagrammable moments is crucial for fan engagement.Teams should actively seek and share fan-generated content.Engaging fans in content creation can lead to organic growth.
TakeawaysChapters
00:00 - Introduction to the Power of User-Generated Content
02:52 - Chili's Success Story: Engaging Fans through TikTok
06:09 - Strategies for Sports Teams to Amplify Fan Engagement
08:58 - Practical Tips for Encouraging User-Generated Content
Fast Company ArticleSports Marketing Machine on LinkedIn
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In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort website updates that can yield high returns on investment.
Group sales form on your website that just helps you with seamless conversion.Make it easy for companies, organizations, and families to book group outings by placing forms on your group sales pages.Check the Vermont Lake Monsters. Great case study, great example of a successful group sales form.Craft a compelling pop-up for your email list.Use a pop-up to grow your email list all year long.Make the invitation feel exclusive.Options like insider club or lottery ticket list.Fans are more likely to engage rather than a generic sign up for our newsletter message.Small adjustments like these can significantly impact your sales.Create seamless experiences for our fans.
The episode covers the implementation of group sales forms and effective email list building through pop-ups, providing actionable insights and examples from successful teams.
TakeawaysChapters
00:00 - Introduction to Sports Marketing Strategies
01:40 - Website Updates for High ROI
04:55 - Enhancing Group Sales Conversions
07:10 - Building an Effective Email List
Charleston Dirty Birds
Vermont Lake MonstersSports Marketing Machine on LinkedIn
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In this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests, which enhances fan engagement in sports through gamification and data collection. He shares successful case studies, strategies for increasing ticket sales and sponsorships, and the importance of adapting to modern fan expectations.
Contest is a leading digital activation platform in sports.Gamification significantly increases fan participation rates.Successful activations can drive substantial revenue for teams.Data collection is crucial for understanding fan preferences.Email marketing remains the highest ROI for ticket sales.Teams can use digital activations to enhance loyalty programs.The platform is adaptable for both large and small teams.New leagues can benefit greatly from innovative engagement strategies.Future trends include integrating loyalty programs with fan engagement.WIT offers a special discount for teams interested in their services.
Bridger emphasizes the platform's effectiveness for both large and small teams, highlighting its potential to drive revenue and improve fan experiences. The conversation concludes with insights into future trends in sports engagement and a special offer for teams interested in the platform.
Takeaways
Chapters
00:00 - Introduction to Contest and Its Impact on Sports Engagement
03:07 - Gamification: Transforming Fan Experiences
06:05 - Case Studies: Successful Activations and Partnerships
09:03 - Data Collection and Lead Generation Strategies
11:48 - Enhancing Fan Loyalty and Season Ticket Sales
15:00 - The Role of Digital Engagement in Modern Sports
18:01 - Future Trends in Fan Engagement and Technology
21:07 - Opportunities for Smaller Teams and New Leagues
23:48 - Conclusion and Special Offers for Teams
Contact Tom - [email protected]
Any team that mentions "Sports Marketing Machine" will receive $500 off their annual agreement.Sports Marketing Machine on LinkedIn
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser shares three effective strategies to increase ticket usage among season ticket holders and mini-plan holders. He highlights the value of proactive communication, exclusive events, and personalized game day perks in boosting fan engagement and retention. By using these approaches, teams can strengthen emotional connections with their fans, leading to increased attendance and long-term loyalty.
Takeaways
Proactive communication increases engagement: Reminder emails and texts keep ticket holders informed about games, promotions, and special perks.Exclusive access creates stronger emotional connections: Invite-only events and behind-the-scenes opportunities provide fans with memorable, high-value experiences.Personalized perks encourage loyalty and attendance: Offering seat upgrades, custom surprises, and attendance-based rewards motivates fans to attend more games.Seat visits build personal relationships: Checking in on season ticket holders during games fosters a sense of community and ensures a positive experience.Creating high-value experiences makes fans feel special: Personalization and exclusivity are crucial to enhancing fan satisfaction and encouraging frequent attendance.Frequent attendance increases the likelihood of renewal: The more often fans attend, the stronger their connection to the team, making them more likely to renew their tickets.Chapters
00:00 - Introduction to Ticket Usage Strategies01:08 - Proactive Communication for Engagement04:18 - Exclusive Events and Behind-the-Scenes Access06:36 - Personalized Game Day Perks07:31 - Key Takeaways and ConclusionSports Marketing Machine on LinkedIn
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In this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift's Era's Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact of the event on ticket sales and community involvement.
The idea for the promotion came during an end-of-season retreat.Community engagement was crucial for building excitement.The tickets were acquired through secondary markets due to high demand.The event featured themed experiences for each inning of the game.Collaboration with the promo team enhanced the authenticity of the event.Promotional strategies included social media, local news, and word of mouth.Sponsorship activation involved a QR code strategy to increase engagement.Group sales were a significant part of the promotion's success.The ticket giveaway process was well-planned and executed.The event set a new standard for future themed promotions.
Maria reflects on the successes and challenges faced during the promotion and shares insights on how to replicate such an event in the future.
TakeawaysChapters
00:00 - Introduction to the Era's Night Promotion
02:11 - Ticket Acquisition and Budgeting
04:35 - Creating a Themed Experience: Nine Innings of Eras
08:13 - Community Engagement and Team Collaboration
10:09 - Promotional Strategies and Marketing Tactics
12:41 - Sponsorship Activation and QR Code Strategy
14:37 - Group Sales and Mini Plans
25:07 - Reflections on the Promotion and Future PlansSports Marketing Machine on LinkedIn
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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the intricacies of mini-plan pricing for sports teams. He emphasizes the importance of analyzing ticket buyer data to set effective pricing strategies.
Mini plans are crucial for increasing ticket sales.Analyzing past buyer data helps in setting prices.Teams often undercut themselves with pricing.Understanding fan behavior is key to pricing strategies.Calculating revenue trade-offs is essential for profitability.Aiming for a 50% revenue gain is ideal.Blended averages provide a realistic pricing perspective.Pricing should reflect the value perceived by fans.Teams need to be cautious of losing money on plans.Effective pricing can lead to increased fan engagement.
By using a specific formula, he illustrates how teams can avoid underpricing their mini-plans and maximize revenue. The conversation covers the trade-offs involved in pricing decisions and the need to maintain a balance between affordability for fans and profitability for teams.
Takeaways
Chapters
00:00 - Introduction to Mini Plan Pricing
02:57 - Analyzing Ticket Buyer Data
06:09 - Understanding Pricing Strategies
09:01 - Calculating Revenue Trade-offs
11:51 - Final Thoughts on Mini Plans
YouTube video demonstrating how the formulaSports Marketing Machine on LinkedIn
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neiser interviews Steve Robinson, former Chief Marketing Officer at Chick-fil-A, about transforming customer experience and building emotional connections with customers.
Chick-fil-A focused on creating an engaging customer experience rather than just transactions.The brand's journey began with a shift from discounting to adding value to the customer experience.Emotional connections with customers are crucial for brand loyalty.Customer feedback is essential for innovation and continuous improvement.Chick-fil-A's hospitality model was inspired by successful brands like Ritz-Carlton and Southwest Airlines.The company invests more in existing stores than in new ones to maintain brand experience.A strong brand promise is key to customer engagement and loyalty.The 'second mile service' initiative was launched during economic downturns to enhance hospitality.Customer listening and research are foundational to Chick-fil-A's marketing strategy.The culture of Chick-fil-A is built on long-term vision and ownership, allowing for consistent brand growth.
Steve spent 35 years as the CMO of Chick-Fil-A starting in 1981. Robinson shares insights on the importance of customer feedback, creating a culture of continuous improvement, and innovating hospitality during economic downturns. He emphasizes the significance of a strong brand promise and the role of customer loyalty in driving business success.
Takeaways
Chapters
00:00 - Transforming Customer Experience at Chick-fil-A
06:50 - Building Emotional Connections with Customers
14:05 - The Role of Customer Feedback in Innovation
21:06 - Creating a Culture of Continuous Improvement
28:12 - Innovating Hospitality During Economic Downturns
39:59 - The Importance of Brand Promise and Customer Loyalty
Links from the podcast:
Steve Robinson consulting - https://srobinsonconsulting.com/
Steve's Book - Covert Cows - AMAZON
*If you purchase the book through my Amazon link above, I receive a tiny commission which I will use on Chick-Fil-A :)Sports Marketing Machine on LinkedIn
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The conversation discusses the success of the Bluey Night promotion at the Lansing Lugnuts baseball game. The promotion involved bringing the popular children's character Bluey to the ballpark for a meet and greet with fans.
The Bluey Night promotion at the Lansing Lugnuts baseball game was a success, with high attendance and positive feedback.The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey.Marketing efforts, including VIP tickets and social media promotion, were effective in generating excitement and ticket sales.Future promotions, such as Paw Patrol, Harry Potter, and Peppa Pig nights, are being considered based on the success of Bluey Night.
The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey. The promotion was heavily marketed, with VIP tickets selling out quickly and a strong social media presence. The event was a success, with high attendance and positive feedback. The conversation also touches on potential future promotions, including Paw Patrol, Harry Potter, and Peppa Pig nights.
TakeawaysChapters
00:00 - Introduction and Overview of Bluey Night
03:29 - Cost and Logistics of Bringing Bluey to the Ballpark
05:36 - Effective Marketing Strategies for Bluey Night
09:01 - Promotion and Attendance for Bluey Night
12:41 - In-Game Entertainment and Merchandise
14:49 - Reflections and Future Plans for Bluey Night
18:18 - Data Analysis and Potential Future Promotions
Amanda Rich contact info
Oasis Contact Info:
Keefer DickersonBusiness Development - Oasis
206.838.8448 - ofc
615.957.9907-cell
[email protected]
www.oasis-usa.comSports Marketing Machine on LinkedIn
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In this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising into two categories: new customers and repeat customers. He explains that consumers rarely buy the first time they see an ad and need to be reminded multiple times before making a purchase.
Focus on new versus returning customers rather than analyzing by sourceMeasure ROI and buyer numbers for new customer acquisitionLeverage direct channels like email and text messaging for return customers
Neisser emphasizes the importance of looking at new customer acquisition and return customer metrics to understand the effectiveness of marketing efforts. He suggests tracking ROI, number of buyers, and revenue for new customer acquisition, and leveraging direct channels like email and text messaging for return customers.
TakeawaysChapters
00:00 - Introduction
00:41 - Analyzing Advertising in Two Buckets
02:07 - The Importance of Multiple Touchpoints
03:30 - The Challenge of Attribution
04:28 - New Customer Acquisition
07:15 - Channels for Return Customers
10:35 - Focusing on New and Return Customers
12:28 - Leveraging Direct Channels
12:57 - ConclusionSports Marketing Machine on LinkedIn
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