Episodes

  • If you are thinking that it's not possible that you can change your career, that it's too much of a risk, then today's podcast is definitely for you. Today Nicole is chatting on Start Scale Succeed with Emma Brankin, ex-lawyer and founder of the Jewellery Brand, Bauble Magpie. She decided to change everything and start her own business in her 40s.

    KEY TAKEAWAYS

    In her previous career, Emma found that she was banging her head against a glass ceiling feeling annoyed that people whom she perceived as being far less talented and able than her were being promoted. We’ve all experienced it and caused her a lot of frustration.Bauble Magpie started as a fun thing for Emma to do during the lockdown on Instagram, just to find other like-minded people that enjoy jewellery. It was purely a vanity project to showcase her jewellery and talk about her love of jewellery. Within 6 months she had made her first sale.Emma was diagnosed with bipolar disorder at 40. She calls it her kryptonite, but also her superpower because it gives her a cavalier attitude that most people don’t have.Emma is absolutely astonished by the support she gets and the success she has achieved with her business. Every week she is reduced to tears by the kind things people say about her and her brand.Some say business never gets any easier, but if you do the right things and get your systems in place, it can become more manageable.

    BEST MOMENTS

    ‘Putting it bluntly, my face never fit’

    ‘I'm on something, but I can't cope, help, you know what, let's get the house in order’

    ‘At the time I didn't have that money and I had to hustle like a badass to get that money’

    EPISODE RESOURCES

    Emma (@bauble_magpie) • Instagram photos and videos

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Today Nicole is joined by brand founder Lucy Jeffrey of Bare Kind, and we are going to talk about how she has grown her business on marketplaces, particularly Faire. So if you are interested in growing the wholesale side of your business, understanding marketplaces, how they operate, and what they look like, this episode is for you.

    KEY TAKEAWAYS

    Lucy started Bear Kind in 2018 while she was working for a bank at the time, so it very much started as a side hustle. When Bare Kind first started, she was selling reusable straws because there was massive hype around reducing single-use plastic. Then she moved into recycled t-shirts, and tote bags. And it wasn't until 2019 that she started her journey with socks.Bare Kind sells bamboo socks where 10% of the profits are donated to the animal on the socks. They partner with a lot of amazing animal charities around the world to help conservation efforts.The split is about 70% wholesale for most of the year, and now it's flipped the other way where 70% is retail. This is possibly because wholesalers have kind of done their stocking up for Christmas.Most of the business was D to C but Lucy saw Faire were doing some crazy offers. They were offering £300 for free for anyone they onboarded, and then they could spend it on Bare Kind socks. Lucy then realised the potential there and then since then, they have pivoted the whole business to be geared towards wholesale.

    BEST MOMENTS

    ‘I landed on socks because they're just my favourite Christmas presents’

    ‘I was a tiny cog in a massive machine. I just didn't really feel like I was having any impact’

    ‘I started with the brand name that wouldn't tie me to a product on purpose’

    EPISODE RESOURCES

    Linked in - https://www.linkedin.com/in/lucy-jeffrey/

    Website - https://barekind.co.uk/

    Instagram - https://www.instagram.com/barekind/

    Youtube - https://www.youtube.com/channel/UCNdtbnciJLQmWn317WzHxxA

    Faire - https://barekind.faire.com/user/sign-up

    Fulfilment warehouse - https://www.wearefulfilment.co.uk/

    ABOUT THE GUEST

    “Hi, I’m Lucy, the founder of Bare Kind. I love animals, and wanted to be a vet when I was younger (now scared of needles so that dream won't become reality), but now I feel like I have truly found my purpose in the work I am doing with Bare Kind. There is something wonderful about being able to have an impact on the world with the humble sock. The charities I work with are doing such brilliant work and I am so glad I can help in my own way.”

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Missing episodes?

    Click here to refresh the feed.

  • How do you grow your business? How do you budget your sales? And how do you create a strategy for your product business and what should you be looking at? If those are the questions you’re asking, then you’re in luck as today on Start Scale Succeed, Nicole is joined by Claire Morris of Retail with Clarity. Claire is here to help you plan your strategy and sales.

    KEY TAKEAWAYS

    You need to look at not just the sales you’ve made but the profit behind those sales, what is that as a margin per cent in your business. You need to break your items down into categories and compare these numbers.Sell though is how much you sold as a percentage of what you bought of each product. It’s a really good indicator of a product's success. It is better than just looking at the total volume of sales for each product.The SWOT Analysis is a really useful tool for any business. The goal is to identify the Strengths, Weaknesses, Opportunities and Threats around your business so that you can use these to plan your upcoming year and beyond.Claire’s biggest piece of advice is to take into account the internal and external factors when doing your SWOT. Some things are within your control but some things just aren’t.

    BEST MOMENTS

    ‘I help them get a handle on the numbers that will be dictating their business decisions’

    ‘Know what happens under the hood of your business’

    ‘Unpicking the “why” of the numbers makes you more confident in your decision making’

    EPISODE RESOURCES

    Retail With Clarity

    Claire | Retail With Clarity (@retailwithclarity) • Instagram photos and videos

    Blog on SWOT analysis: Using a SWOT to review business performance — Retail With Clarity | Unlock your profit | Hertfordshire

    Booking link for Pricing Power Hour: https://retailwithclarityconsultation.as.me/pricing-power-hour

    ABOUT THE GUEST

    “I help small and medium businesses with merchandising – the numbers-and-analysis kind. People often think that merchandising is all about dressing and styling, but there’s another kind too. The kind of merchandising that I specialise in deals with collecting data about what you stock, what sells best, and how you price it – and then understanding and using that data to help your business. It’s all about planning.

    For fifteen years I worked for large retailers, primarily taking care of their merchandise planning. I was based at their head offices, working closely with their buying departments. One buyer I worked with called me ‘Clarity’ because that’s what I brought to our work. I always secretly loved the nickname and it’s the inspiration for the name of my business.

    Supporting small, local and independent businesses is a real driver for me. Although I loved my corporate jobs, I’d wanted to work on my own terms for a while. I started working on a side project, and 18 months later the time was right to escape the world of 9-5. I took a deep breath and launched Retail With Clarity, my flexible, boutique retail consultancy based in St Albans, Hertfordshire.”

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom-line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Today Nicole is joined by Sarah Collins, who is an ethical production consultant and who has for the last eight years been helping businesses source and develop ethically produced products. If you’re looking to make your fashion brand more ethical and sustainable, then this episode is perfect for you as Sarah will be sharing some really great tips on sourcing and bringing down that carbon footprint.

    KEY TAKEAWAYS

    Sarah has volunteered with The World Trade Organisation, helped women's enterprise in rural areas, and has worked in ethical production for the last ten years.She found, people were coming up to her all the time “asking how did you find your manufacturers? How do you know they're ethical?” And they just couldn't get their head around it.Think about what positive impact you want to have. So think about your business values and how they translate into manufacturing. This could be to do with your ethics, human rights, workers welfare, sustainability, anything that you are passionate about you should be making part of your business plan.A big red flag for Sarah is if a manufacturer is not supplying you with the health and safety and workers rights information you’re asking for. If they don’t want to tell you how ethical they are, then they’re probably not very ethical at all.Remember that different people and different countries have different interpretations of what a living wage is. A living wage should always be above the minimum wage and give people that comfort room to not have to worry about money.

    BEST MOMENTS

    ‘It is just such a win-win scenario, and I think you definitely have more sight over that impact you create’

    ‘You can do it in so many different ways, but it's about avoiding waste. It's about choosing the right materials’

    ‘The industry isn't going to overnight start paying everyone a living wage’

    EPISODE RESOURCES

    Website (with sign up form to get free production tracker) - https://www.sarahelencollins.com/welcome

    Instagram - https://www.instagram.com/saracollins.uk/

    LinkedIn - https://www.linkedin.com/in/sara-collins-72b6b028/

    Free personal carbon footprint calculator which can be a great place for people to start seeing what areas they can focus on within their business - https://www.carbonfootprint.com/calculator.aspx

    ABOUT THE GUEST

    “Having worked within fair trade and ethical production for 8+ years, I’m now on a mission to make mindful & ethical manufacturing accessible for independent brands.

    Through my 1:1 work I connect brands who have a genuine desire to create products mindfully and respectfully of people and planet, with manufacturers who are working with this approach. Building strong relationships that are created from shared values and trust is really important to me.

    I like to dig deep and get to the core values of the brand and supplier, reviewing standards and evidence based actions that impact the lives of garment workers. Supporting business models and suppliers in reaching fair and ethical standards.”

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Today on Start Scale Succeed, Nicole is joined by Lydia Howard, a footwear designer and developer who mentors those who want to start their own footwear brands. She’s been designing and developing shoes for 20 years and when she moved to Spain she decided to go out on her own and start her own business.

    KEY TAKEAWAYS

    When someone has a discovery call with Lydia about starting their own footwear brand they are often starting from different places, one might have an idea for a product, one might have a factory and wants to make the most out of it, or one might even just be someone with a passion. The first thing you should be doing is really understanding the market for your product, what is the demand like, who the competition is, what are they doing, what are the costs involved. You should know all of this before you start getting ahead of yourself. Lydia usually works with a minimum of 200 pairs as that is the least the factory will do. Lydia also tells her clients that if someone else comes in with an order for 10,000 pairs, then that’s the job the factory is going to prioritise. The vegan option in leather footwear isn’t the most sustainable option as many use components that aren’t good for the environment and don’t last as long as regular leather. So Lydia has to ask her clients if they want to be vegan or more sustainable.

    BEST MOMENTS
    ‘Managing the expectations of my clients is usually the biggest job for me’
    ‘The most sustainable process is using a last that exists already’
    ‘I’ve had box manufacturers coming back to me saying they need an order of 1000 for a product with only 200 pairs’
    ‘I make sure the communication between the clients and the factory works’

    EPISODE RESOURCES
    Footwear Designer & Developer (@lydia.creates.shoes) • Instagram photos and videos
    footweardesigninsight

    VALUABLE RESOURCES
    www.thebuyerandretailcoach.com
    www.instagram.com/thebuyerandretailcoach
    www.tiktok.com/@thebuyerandretailcoach
    https://thebuyerandretailcoach.com/newsletter-sign-up/

    ABOUT THE GUEST

    ABOUT THE HOST
    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)
    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD
    Website http://www.thebuyerandretailcoach.com
    IG https://www.instagram.com/thebuyerandretailcoach/
    TikTok www.tiktok.com/@thebuyerandretailcoach
    LinkedIn linkedin.com/in/nicolehigginsuk
    Email [email protected]
    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Today Nicole is joined by Kate Roath, founder of Wild Source, a beauty brand with ritual and meditation at its core, who are now stocked at Liberty and Harrods. Kate is here to tell her business story of going from working at her kitchen table to being stocked by massive retailers. Find out what drives her passion and why she was the perfect person to start this skincare brand.

    KEY TAKEAWAYS

    Kate started Wild Source in 2017 using her background in skincare and aromatherapy. She wanted to make something that would feed her skin that also felt luxurious. She was having to go to healthcare stores to buy products that wouldn’t cause a reaction on her skin, and that wasn’t the shopping experience she wanted. Wild Source launched with four products which covered the everyday essentials that all women will have in their bathroom. It was then from there that she was able to launch more products to fill more niches. Kate’s skin is very sensitive so she wanted to make a product that everyone could use without worrying about eczema flare ups or anything like that. One of Kate’s biggest worries when starting her business was that when the stress of the business caused eczema flare ups, she didn’t want to go out and meet potential stockists. She thought who would want to buy skincare products from someone who didn’t have perfect looking skin. Wild Source treatments in Liberty will be running throughout November and then will be back in January 2023.

    BEST MOMENTS
    ‘That shopping experience didn’t feel very luxurious to me’
    ‘With time and growth your brand changes, I’m not the same person I was then’
    ‘The proof was in the pudding, my skin was transformed’

    EPISODE RESOURCES
    Kate on LinkedIn
    Wild Source

    VALUABLE RESOURCES
    www.thebuyerandretailcoach.com
    www.instagram.com/thebuyerandretailcoach
    www.tiktok.com/@thebuyerandretailcoach
    https://thebuyerandretailcoach.com/newsletter-sign-up/

    ABOUT THE GUEST
    Kate’s own practical yet ritualistic approach to skincare can be felt through-out the bones of Wild Source.
    The daily act of applying products presents the perfect opportunity for a mindful moment – but for many of us, the struggle to remain present can mean our skincare routine is sometimes mindlessly applied without a second thought for what our skin really needs.
    Wild Source works under the holistic principle that mental calm and healthy skin are seamlessly intertwined. Kate is on a mission to prove that the power of meditation combined with supportive, holistic skincare is the real answer to great skin.

    ABOUT THE HOST
    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)
    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD
    Website http://www.thebuyerandretailcoach.com
    IG https://www.instagram.com/thebuyerandretailcoach/
    TikTok www.tiktok.com/@thebuyerandretailcoach
    LinkedIn linkedin.com/in/nicolehigginsuk
    Email [email protected]
    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Today Nicole is joined by Sarah Birchall, founder of the beautiful individual clothing brand Cub & Pudding. Cub & Pudding are a unisex family brand bringing happiness to your wardrobes with hand-drawn prints created just for you. Sarah is on Start Scale Succeed to tell you her story of starting her own kidswear business and how she evolved her brand to focus on the adult market to improve its growth potential.

    KEY TAKEAWAYS

    Sarah started Cub & Pudding after finding herself stuck in a rut when her eldest turned three and the offerings for boys' clothes became a sea of diggers and dinosaurs and navy and brown. Zero originality. Sarah loved seeing him in cheerful colours and exciting prints but there were so few options, so she decided to design for him and his little sister, despite having zero fashion experience.The biggest hurdle Sarah faced was just the fact that she was a complete novice in the field. Everything was new to her and she didn’t know. Luckily her coach put her in touch with another client who had a factory in Portugal.Instagram was always Sarah’s happy place when it came to the brand. In the beginning, she used a lot of influencer marketing which helped her initially grow. Sarah has seen an uptick in sales when she’s targeted her brand at the right influencer and her following has grown along with that. She only uses gifted promotions instead of paid ones.The brand started as unisex kidswear but Sarah kept getting messages asking if they would stock adult sizes. People loved the fact they could be “twinning” with their kids. It also opened her up to a bigger market, not just people with children.To Sarah success is still being around in five years time running her own brand, having the freedom she has now and not working for someone else.

    BEST MOMENTS

    ‘Some people call it risk-taking, but I didn’t want to look back and think what if’

    ‘You put so much trust and financial trust in other people’

    ‘I feel when you pay someone to wear your clothes it feels inauthentic’

    ‘There’s so much fast fashion out there for kids’

    EPISODE RESOURCES

    Website: Cub & Pudding

    Instagram: Cub & Pudding (@cubandpudding) • Instagram photos and videos

    VALUABLE RESOURCES

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

    www.tiktok.com/@thebuyerandretailcoach

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Today the tables are turned and I am the guest and my host is Vicki Weinburg. I was a guest on her podcast Bring Your Product Idea to Life and it was too juicy an episode not to share with you here. We chat about my top tips from developing and launching your brand, to how to grow and scale your business, and common mistakes to avoid. I share a range of excellent resources I know that you will want to investigate. Whether you are starting out, or looking to take the next step in your business, there are lots of takeaway actions in this episode.

    KEY TAKEAWAYS

    Nicole worked as buyer and head of buying for over 18 years for retailers such as Primark, MandS,Debenhams and George at Asda, gaining experience in buying, product development, strategy and leadership and global sourcing. In 2020 she established the Buyer and Retail Coach to help small businesses start and scale their product business and increase their sales and profits.From working with larger companies Nicole’s advice is that if something doesn’t work, and there will always be something that doesn’t, you should fail fast and move on. The quicker you can find a solution and move on, the quicker you’ll be able to bring in more money. You can then review why something didn’t work.Understand your customer, without them you have no business. Don’t ignore your older customer if your business changes, take them on the journey with you.A lot of new business owners try to do everything themselves. It’s always a better idea to bring in someone with the skills you need or outsource that part of your business to someone who can do it better.When sourcing the three main questions you want to ask any supplier are what their minimum order quantity is, what their lead time is, and what their payment terms are.

    BEST MOMENTS

    ‘Know what you won’t compromise on’

    ‘A lot more people are using Instagram and TikTok as search engines’

    ‘Look at where you need to be from a price point, rather than working it out from your cost price’

    ‘If you’re not on TikTok, get yourself on there’

    EPISODE RESOURCES

    VICKI:

    https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators)

    https://www.instagram.com/vickiweinberguk/ (Find me on Instagram)

    http://www.vickiweinberg.com (Work with me)

    USEFUL RESOURCES:

    FREE RESOURCE: https://thebuyerandretailcoach.com/questionstoasksuppliers/ (Questions

    to ask suppliers when starting your business)

    Brands and Resources mentioned:

    Adam Frisby - In The Style

    Katie Tucker | Market research | Author (@productjungle) • Instagram photos and videos

    Common Objective

    Alibaba.com

    Pantee

    https://mailchimp.com/en-gb (Mailchimp)

    Klaviyo

    https://www.launchrock.com/ (Launchrock)

    Fiona Minett - http://bossyourpr (Boss Your PR)

    Lucy Werner - Hype Yourself — The Wern (Hype Yourself)

    Entrepreneur & Press Hangout – LIGHTBULB | Facebook (Lightbulb Facebook

    Group)

    VALUABLE RESOURCES

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

    www.tiktok.com/@thebuyerandretailcoach

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Are you in a position where you are looking for investment for your business to help you grow, scale or possibly survive? Today's Start Scale Succeed podcast is with Babs Jamieson founder of Jamieson Law, she joins Nicole to cover what you as a brand need to have in place to be investor ready. Babs has been a guest on the podcast in the past where she spoke about copywriting and trademarking, but today the topic is investments.

    KEY TAKEAWAYS

    Babs set up Jameson Law about three years ago now. Originally in the UK and then expanded into Ireland. They are essentially helping small business owners and startups to get all their legalities in place, speaking in plain English, not legal jargon and telling you what you need to know.Getting investor ready is making sure that your business is in a position where an investor wants to invest in it, that the process is going to be straightforward, and that they're not going to uncover something that terrifies them and makes them run away.Due diligence is when investors will ask questions and root around your documentation. The length of that process and what they're going to find are going to be quite different. But regardless of where you are in that stage, they will be looking for certain things and they'll expect you to have taken certain steps.If they don’t like what they find then they could pull out of the deal or might try and take more equity for less money. They might offer you less money for the same amount of equity or they might pause the investment until you go and fix all the issues.The things investors will look for in terms of documentation is if you've registered as a company properly. You've registered with the Information Commissioner's Office for GDPR, 99% of businesses need to register with the Information Commissioner's Office. So if you think it doesn't apply to you, it does. You register at ico.org.uk. It should cost you 40 pounds a year.The second part is about making sure that you've got good client contracts in place, or terms and conditions. So if you're an eCommerce provider or you're selling a kind of downloadable software or something like that, an investor will ask to see your standard terms and conditions.A UK trademark takes about three to four months. Same for an EU one. A US trademark can take about a year. So they don't expect you to have a registered trademark if you're just starting, but they expect your application to be in and for it all to be going well.

    BEST MOMENTS

    ‘I think sometimes people, they're afraid of that legal side and, afraid of what they don't know or think that they're gonna be bombarded with jargon’

    ‘If an investor is going to open the car bonnet into your business and dig in, what are they going to find?’

    ‘The negotiation of the legal documents could take six weeks or it could take six months, you never know’

    EPISODE RESOURCES

    Babs on LinkedIn

    Jamiesonlaw.legal

    @babsjamiesonlaw on Instagram

    facebook.com/barbara.jamieson.52

    Legal Leverage Podcast

    VALUABLE RESOURCES

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

    www.tiktok.com/@thebuyerandretailcoach

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Today Nicole is joined by Lillie Kaye, who is the founder of Pachee, a Children's Wear brand which recently won a double award at the Junior Design Awards. Pachee is a children's lifestyle brand aimed at promoting adventure and learning through creating different products that represent children's achievements and also that represent themselves and their individuality. Listen in to find out all about Lillie and her story, as well as some really great tips when it comes to starting to work in the wholesale market.
    KEY TAKEAWAYS

    Pachee started when Lillie and her husband started worrying about what products would fill their son's room. They found a gap in the market for things that would represent children in a fun way. So they came up with Pachees, which the children could collect, and attach to the belt backpack which was inspired by the couple’s travels through Asia. Lillie loves the community around selling her products and wholesale would just be increasing that community and helping Pachee on its way to be a household brand and be a place that parents can come to to buy a story as opposed to just a product.Before her first trade show at the last minute Lillie’s printers fell through and she didn't have any of the catalogues that she spent months working on. And in the end, she ran onto Canva and created a QR code and I handed that out as a quirky little Pachee passport. That saved her time and money and gave her an opportunity to engage in new conversation when speaking to the buyers.A lot of brands offer a 10 or 15% discount at trade shows on the day to incentivise people to get the deal done on the day. This biggest problem Lillie is having is with social media. Mainly because it's a huge channel and a huge platform for them to sell themselves. There’s now an increase in demand to have to be on camera and to make reels. Making videos takes a lot of time and that time can equal to money.

    BEST MOMENTS
    ‘There's days when I'll close one laptop just to open another one’
    ‘Anyone can burn out. So I think it's important to listen to the body when you have all these different roles to play’
    ‘Trade fairs are a big step to take both mentally and financially’
    ‘It's striking that balance between creating something that's eye catching and but not overspending too much as well’
    EPISODE RESOURCES
    www.instagram.com/pacheestore
    www.pachee.co.uk
    VALUABLE RESOURCES
    www.thebuyerandretailcoach.com
    www.instagram.com/thebuyerandretailcoach
    www.tiktok.com/@thebuyerandretailcoach
    https://thebuyerandretailcoach.com/newsletter-sign-up/
    ABOUT THE HOST
    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)
    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist
    CONTACT METHOD
    Website http://www.thebuyerandretailcoach.com
    IG https://www.instagram.com/thebuyerandretailcoach/
    TikTok www.tiktok.com/@thebuyerandretailcoach
    LinkedIn linkedin.com/in/nicolehigginsuk
    Email [email protected]
    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • We have all in our life experienced great leaders, the ones you have looked up to that really pulled a team together and made you feel valued and really knew how to get the best from the team and individuals as part of that team. Unfortunately we have probably experienced those managers, because I can’t really call them leaders, where you felt like you were just a number and that when working they made you really question your own self worth and ability. Today I chatted with Anna Woods, a leadership coach who specialises in helping retail leaders and brands. We are going to be talking about becoming leaders and going from a good leader to a great leader.

    KEY TAKEAWAYS

    To go from good to great a leader you need to have a backbone but also lead with heart. You can make all of those tough business decisions, but with compassion and care for employees and the business a whole.As a leader during the pandemic you had to think even more about the wellbeing of your staff. It went from last on the agenda to being front of everyone’s mind.Anna thinks that as a leader you should have a place to reflect, the world moves at such a fast pace and so does your business. It’s a gist to be able to have the skill to take a breath in the moment. Pressure comes from all directions so you need the capacity within yourself to take a moment and understand what is going on around you.The way a lot of girls are taught in schools discourages that behaviour which challenges authority and allows them to show their own authority.As a leader you need to be clear about what you stand for, what are your values. Lead with courage and compassion. People want their leaders to care.

    BEST MOMENTS

    ‘Leaders need to get to a place of being responsive rather than reactive’

    ‘The biggest thing that I teach and help people grow is their confidence’

    ‘Fight, flight, or freeze dictates how we are as leaders’

    ‘Your role as a leader is to constantly be collaborating with your team’

    EPISODE RESOURCES

    www.instagram.com/annawoodscoaching

    www.instagram.com/postive_retail

    www.anna-woods.com

    VALUABLE RESOURCES

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

    www.tiktok.com/@thebuyerandretailcoach

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • How are sales in your business right now? If they could be better and you want to know how to improve them, then you’ll love today’s guest Vee Roberts. Vee is a sales and marketing expert who is going to be talking through her top tips to improve your sales and understand why you may be struggling in the first place.
    KEY TAKEAWAYS

    When it comes to social media, it takes a long time to create reels, especially ones involving the latest trends. A lot of product businesses are now making 15 to 30 second videos without all the frills. You need to have a way to keep hold of your potential customers. If you don’t have a sign up to your mailing list or a link on your socials to your website then you’re losing that person's attention. A good way to keep hold of people is through Facebook Pixel. The Facebook Pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimise ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.The understanding of your audience is what allows you to create a really appealing offer that will attract sales. You should be proud enough of your product as a business owner that you’re happy shouting about it from the rooftops. Customers can tell if you’re not invested in your product. You can be a reason that people choose to buy from you rather than someone else.

    BEST MOMENTS
    ‘The ultimate outcome of branding and marketing is attracting leads and making sales’
    ‘Connect and understand your audience and give them what they need’
    ‘Some people feel like sales is a swear word’
    ‘Sales is money in the bank’
    EPISODE RESOURCES
    https://www.insight2marketing.com
    https://www.insight2marketing.com/products
    www.instagram.com/insight2marketing
    VALUABLE RESOURCES
    www.thebuyerandretailcoach.com
    www.instagram.com/thebuyerandretailcoach
    www.tiktok.com/@thebuyerandretailcoach
    https://thebuyerandretailcoach.com/newsletter-sign-up/
    ABOUT THE GUEST
    For the last 26 years Vee Roberts has been working with and for businesses globally to help them develop, promote and grow their brands. Vee started insight2marketing on a budget of £100, after being made redundant. She has built the business from its very roots to the company it is today, whilst also raising 4 children.
    ABOUT THE HOST
    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)
    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist
    CONTACT METHOD
    Website http://www.thebuyerandretailcoach.com
    IG https://www.instagram.com/thebuyerandretailcoach/
    TikTok www.tiktok.com/@thebuyerandretailcoach
    LinkedIn linkedin.com/in/nicolehigginsuk
    Email [email protected]
    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • When was the last time you checked how your website is converting? Are you sticking your head in the ground when it comes to SEO not really sure what it's about and how you can make more sales and be seen by more customers? Then tune into today's podcast episode with Pamela Rae Welsh from Worsley creative. We talk about why SEO matters and what are the main pillars of SEO. We also cover the customer journey and depending on your product type how you can help your customer through your content and your website. Pamela goes through really helpful tips and advice on what you can do quickly, easily and for free! to make your website more visible and ultimately make more sales. With the social media space becoming more crowded and sometimes more confusing than making sure your website is optimised and really serving you and your customer is paramount.
    KEY TAKEAWAYS

    SEO is so important because when you think about the millions of active Facebook users per day and the billion people on TikTok, those numbers seem so small when you remember that there are 80,000 Google searches per second. SEO is about getting your website fit and friendly to show to Google users. Google’s simple core purpose is to match the most relevant, trustworthy, and authoritative answers to a user's search terms. Create a structure that takes your ideal customer on a journey. This goes from discovery, to research, purchasing, and post advocacy phases. With the cost of living crisis at the moment, all purchases will become more considered. Create compelling content around the FAQs of your website so that your ideal customer can make an informed decision. A one word answer isn’t going to engage anyone. The more content you produce the more it will pay dividends. Spend time thoroughly researching what your ideal customer is searching for. If you’re a fashion brand then, yes your customers are searching for ‘black dress’, but you’re never going to rank highly compared to companies with millions to spend on advertising. Get clever and be more specific to what you can offer. Use Google Search Console. Google Search Console is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimise visibility of their websites.

    BEST MOMENTS
    ‘Your website is your corner of the internet, it allows you to communicate your brand’
    ‘Content on your website lasts 300 times longer than on social media’
    ‘A backlink is another website giving a vote of confidence to your website’
    ‘At the heart of everything is creating great content’
    ‘If you can get people linking to your website it’s like a vote of confidence’
    EPISODE RESOURCES
    worsleycreative.co.uk
    www.facebook.com/worsleycreative
    www.pinterest.co.uk/WorsleyCreative/
    www.instagram.com/worsley_creative/
    Google Search Console
    VALUABLE RESOURCES
    www.thebuyerandretailcoach.com
    www.instagram.com/thebuyerandretailcoach
    www.tiktok.com/@thebuyerandretailcoach
    https://thebuyerandretailcoach.com/newsletter-sign-up/
    ABOUT THE GUEST
    In 2018 Worsley Creative Services was born as a side hustle. Pamela started the business the same day my Gran was at the end of her life and passed away. It seemed fitting – she would always ask “are you happy dear?” and starting the business that I know would make me happy was a great tribute.
    Worsley Creative started out building friends' businesses websites, helping hobbyists become established businesses with branding and digital marketing strategies and a small Facebook group helping people to understand SEO.
    Fast forward 4 years and the business has evolved massively to the point where a rebrand and a relaunch felt the right thing to do to take Pamela’s entrepreneurial journey to the next level.
    ABOUT THE HOST
    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)
    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist
    CONTACT METHOD
    Website http://www.thebuyerandretailcoach.com
    IG https://www.instagram.com/thebuyerandretailcoach/
    TikTok www.tiktok.com/@thebuyerandretailcoach
    LinkedIn linkedin.com/in/nicolehigginsuk
    Email [email protected]
    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • How does it feel when you’re at a crossroads with your business? Do you look for investment, continue as you are, or even fold the business? That’s the topic of discussion this week on Start Scale Succeed as Nicole is joined by Nicky from Wilder Ones, who is at that crossroads with her business right now.

    KEY TAKEAWAYS

    Wilder Ones started as a unisex childrens clothing company and then launched some women’s wear which really took off. It got to the point where children’s clothing wasn’t scaling with the rest of the businesses so now it’s now just women’s wear.Cash flow can kill businesses, big and small. After you've gone through your initial investment and don’t have another investor lined up, your cash becomes tied up in stock very quickly and one sale pays for the next purchases.Running ads can be a case of trial and error and if you don’t have the cash flow to pay for that marketing you might find growth minimal.To keep the product line fresh, Nicky was dropping new lines every month or so.If you don’t want to carry on your business, that’s fine. Your business should be for no one but yourself and if it’s not bringing you joy then why do it? Nicky ultimately decided that she’s learned so much from Wilder Ones and wanted to continue that journey.As Nicky didn’t have any experience in the fashion industry, she made some mistakes in the beginning. One of her mistakes was over ordering 50 pieces in each size, this led to her having to donate stock.

    BEST MOMENTS

    ‘Organic growth is so slow so you have to advertise’

    ‘Pre-orders can help with cash flow’

    ‘You’re better off ordering less and making less profit to test the market’

    ‘Learn from it, now push on’

    ‘Take it one step at a time, slowly more has happened and I’m comfortable with the decision’

    EPISODE RESOURCES

    Wilder Ones

    VALUABLE RESOURCES

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

    www.tiktok.com/@thebuyerandretailcoach

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • September always feels like a fresh start, and that is what I feel some people need with instagram right now, a fresh start or a new lease on their socials and their approach to instagram. So if you are feeling a bit lost with instagram this episode will help you regain that focus and that motivation. Join myself Nicole and this week's guest, content coach and instagram trainer, Sarah Richards as we discuss how to refocus on instagram and get your motivation back.

    KEY TAKEAWAYS

    Once every six months every business should go back to the basics, who you are and what your values are. You need to think about your customers now and what they need and what you can provide for them. If you don’t know what they need then you can just pick up the phone and talk to them. What are your key messages? What content pillars do you want to share on your socials? Your content pillars are basically your buckets of content and each bucket of content has a different purpose. Sarah’s five buckets are About your business, tips and hacks, lifestyle, community, and promotion. Sarah’s three tips are 1. Reboot your content, spend 20 minutes thinking about what content is helpful to your audience. 2. Adopt a content mindset, you’re living the content every day and you just need to remember to capture it. 3. Write your captions as if you are writing to a friend then relook back and make sure you have included SEO words that are about the product.It’s okay to share a bit of your knowledge or content for free because if you do that once, people are more likely to come back because you’ve helped them and built that trust.

    BEST MOMENTS

    ‘Build that know, that like, and that trust’

    ‘A product business sells through more of your content than a service business’

    ‘You don’t always have to be in front of camera’

    ‘The audience needs to see a window into your world’

    ‘Swim towards the positivity’

    EPISODE RESOURCES

    Free mini guide to Instagram

    Sarah's blog

    Sarah on Instagram

    VALUABLE RESOURCES

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

    www.tiktok.com/@thebuyerandretailcoach

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • This week’s guest is founder of Empwr Botanics, a CBD and wellness brand, Natalie Meredith. Natalie joins Nicole on Start Scale Succeed to talk about how her personal journey and experience lead her to creating this brand. Find out about the benefits of CBD and the challenges Natlaie has faced going from working in property to starting her own business.

    KEY TAKEAWAYS

    In 2018 Natalie was diagnosed with restless legs syndrome, also known as Willis-Ekbom disease, a common condition of the nervous system that causes an overwhelming irresistible urge to move the legs. This affected Natalie’s sleep and being someone who prefers a natural alternative to over the counter drugs. She decided to try CBD and had the best night's sleep of her life. Natalie also found that she felt calmer and had fewer symptoms of anxiety. When deciding to start her business, Natalie looked at the market in the US which is around five years ahead of the UK in terms of laws around CBD products. She thought if the country who started the war on drugs made it legal, then the UK wouldn’t be far behind. CBD, short for cannabidiol, is a single compound of the Cannabis plant. In the world of health and wellness it is best known for its anti-inflammatory and stress reducing properties. It is non-toxic, non-psychotropic and unlike THC - it will not get you high.CBD is good for your skin too so Natalie wanted to use CBD in her skincare products. She ran into problems with regulations, beauty trends, and supply chain issues for her CBD facemasks.

    BEST MOMENTS

    ‘I’m so happy that I pivoted and repacked and renamed the brand’

    ‘After my first session I literally couldn’t move, I was wondering how I could go back’

    ‘I’m such a gung ho person I just went for it’

    EPISODE RESOURCES

    https://www.empwrbotanics.co.uk

    www.instagram.com/empwrbotanics

    VALUABLE RESOURCES

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

    www.tiktok.com/@thebuyerandretailcoach

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Dreaming of starting your own fashion business? This week's episode of Start Scale Succeed is a recording of an Instagram live with Sinead Kearns from Arlo Blue. Tracy and Sinead chat about the why and the how of starting the brand and what made her go for it. Moving from a side hustle to the main focus, the challenges she faced and how she reacted and decisions she made. Listen in to find out about growing organically, Sinead’s future plans for the brand as well as advice and tips for those starting out.

    KEY TAKEAWAYS

    Arlo Blue was founded because Sinead was finding it difficult to find basic pieces for her wardrobe. She wanted pieces that could be worn time and time again and avoiding having to throw away her cheap fast-fashion items that need replacing every few months.Arlo Blue’s mission is to make it easy to find great quality white t-shirts that are going to last a long time. They do this through durable, quality and 100% cotton clothing.Four months into the business Sinead made over £1,000 in sales and was ecstatic about it. Her expectations weren’t that high. It was also at that point of the business where she was getting good feedback and returning customers who wanted more styles than Arlo Blue currently had.There has been so much support for Arlo Blue that Sinead is planning to expand from womens t-shirts into also making a limited range of mens products.Sinead’s advice for anyone wanting to go into business is just to do it, don’t worry about making everything perfect. If you’ve done your research then you’re ready to go. Perfection is procrastination.

    BEST MOMENTS

    ‘I ordered 80 t-shirts and I was petrified that they weren't going to arrive’

    ‘That person might just fall into your path’

    ‘Don’t wait until it’s perfect to start, it never will be’

    ‘It’s much harder to grow on Instagram now, you have to be consistent’

    EPISODE RESOURCES

    Arlo Blue

    Arlo Blue on Instagram

    The Custom Crew on Instagram

    VALUABLE RESOURCES

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

    www.tiktok.com/@thebuyerandretailcoach

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Are you hiding from the numbers in your business or not sure how you should manage your stocks and the numbers that really matter in your business? Then today's Start Scale Succeed episode is for you. Nicole is chatting with Sarah from Flourish Retail, merchandising expert who has over 20 years experience working for retailers like ASOS, River Island and Debenhams.

    KEY TAKEAWAYS

    There are two aspects to sales, firstly your total sales which would be what you’ve sold in a period. Then your net sales, which includes returns. Returns are an important number for your business because it impacts your profit and the customer experience. With clothing a 20% return percentage is pretty good but it can fluctuate depending on the product. Something fitted will have a higher return rate. Maximise your profit as much as possible from every unit of stock you’re selling. Be aware of how much stock you have and how much of your money is tied up in that stock. If you don’t try and negotiate with suppliers on minimum order amounts then you might be left with too much of your cash invested in stock. Remember that you’re also paying for storage on your stock too. Understand what’s working, what’s actually selling well for you, the numbers don’t lie. Don’t be afraid to get rid of products that don’t make you money and take up your time. Review your pricing, with costs going up then profit margins begin to slide. Look at your competitors' prices regularly and make sure you’re missing a trick.

    BEST MOMENTS

    ‘Sales are vanity, profit is sanity’

    ‘It’s important to trade in season’

    ‘Add the context to the numbers’

    EPISODE RESOURCES

    www.flourishretail.com

    www.instagram.com/flourishretail

    VALUABLE RESOURCES

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

    www.tiktok.com/@thebuyerandretailcoach

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • How do you manifest the life that you want? Today’s episode is a recording of an Instagram live where Nicole chatted with Chloe Slade, a manifestation and mindset coach and founder of Vibe and Flow. Some of the topics we covered include what is manifestation, how and where you should start. If you're a product business what kinds of affirmations and thoughts may help you in your business. What daily habits can you include to help raise your vibrations and increase the momentum in your life. And much more.

    KEY TAKEAWAYS

    Manifestation is where your dominant thoughts, feelings, actions, and beliefs create an aligned reality. It’s about intention. Your positive thinking should be focused on the next best feeling thought, for example if you were in debt you won’t get out of it by trying to become a millionaire. It’s about manageable steps not huge leaps. Be clear on what it is you want, getting more money isn’t a clear goal because we’re not attached to our bank balance, it’s the things that we can do with it that motivate us. A limiting belief is a state of mind or belief about yourself that restricts you in some way. Everyone experiences limiting beliefs, but learning how to identify them can help you proactively prevent these beliefs from limiting you.Have a morning formula. Prepare yourself for the day through actions and movement, it’s not a routine, it can be flexible around your time and isn’t set in stone.

    BEST MOMENTS

    ‘I thought it was just a hobby for me, I didn’t know I could do it full time’

    ‘If the positive thinking doesn't align with your self image it’s going to cause problems’

    ‘You have to take the action’

    ‘Be the version of you, start showing up’

    EPISODE RESOURCES

    1-1 Coaching Application

    The 90 Day Manifestation Journal

    Money Manifestation Cards

    Membership

    Free 3 Part Money Series + Workbook

    Free Daily Money Prompts

    @itschloeslade

    @vibe_and_flow

    VALUABLE RESOURCES

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

    www.tiktok.com/@thebuyerandretailcoach

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Half Baked London is a beautiful sustainable swimwear brand and today on Start scale Succeed, Nicole is joined by founder Kim Fraser. Find out all about Kim’s story, how she pushes through her challenges, and what’s next for the brand.

    KEY TAKEAWAYS

    Kim doesn’t have a background in fashion and decided to start the brand when she found that when she was travelling she was struggling to find swimwear that she could afford, was good quality, and made her feel good. She started from scratch doing all the research and trade shows, all of which took about two years.The biggest challenge Kim faced, especially in the beginning, was a lack of knowledge. She had a good cash flow but just didn’t know what the next step was. To overcome this Kim spent a long time doing research and discovered that when you make one contact, they can introduce you to someone else who can help you.Surrounding yourself with people who are on similar journeys to you really helps you feel supported while you’re taking each step.When setting up the brand, it was important to Kim to bring comfort first but not compromise on style.Instead of saying no to things, Kim has decided to say yes more and be open to opportunities even if they scare her, for example coming on this podcast isn’t something Kim’s super comfortable doing.

    BEST MOMENTS

    ‘If you don’t believe that you’re smashing it, nobody else will’

    ‘I’m aware of when I’m self sabotaging and I snap out of it because it’s not helpful’

    ‘I wish that I’d released the fear a little bit sooner, then I’d be further along’

    ‘I wanted to make pieces that first and foremost make you feel good’

    EPISODE RESOURCES

    https://halfbakedlondon.com

    www.instagram.com/halfbakedlondon

    VALUABLE RESOURCES

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

    www.tiktok.com/@thebuyerandretailcoach

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    TikTok www.tiktok.com/@thebuyerandretailcoach

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email [email protected]

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.