Episodes

  • The men's skincare industry is expected to grow to $16.3 billion in 2026 and in this episode, Nicole chats with Darren Williams, executive chairman of men's Skincare brand SCRUBD. Find out about how the brand started and went from an exclusive deal with Harvey Nichols, to now being stocked in Nordstrum in the states.

     

    KEY TAKEAWAYS
    When Darren joined the brand, it had never gone to market and had never had to put in the hustle to get in front of people. When they did, they found out that the packaging was wrong, and this was the first time they had thought about this. It should have been refined for the end user before they went to market.
    Think of your end user and how they will use your product, where will they use it, how often they will buy it, and when will they buy it again?
    Do your research to find out who is in your space and how does that stack up against the competition, how can you be better and really stand out. Make your brand story your USP and main marketing line.
    If you want to scale, make sure everything is working before you scale. Don’t be afraid to change those things that are not working. Be meticulous with your costs as you scale you have so much more to pay for and to think about.



     

    BEST MOMENTS

    ‘I was genuinely surprised by the ethics of the brand’

    ‘He put 4 products in a bag and said that it was too heavy, nobody will carry that around’

    ‘Your numbers tell a story’

     

    VALUABLE RESOURCES  

    www.scrubd.com

    http://www.williamsharding.com

    www.instagram.com/scrubduk

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

     

    ABOUT THE BRAND

    When Scrubd founder Mark was unable to find a premium, all-natural bar of soap for men, he decided to create his own.

    Working with artisan soap makers, he crafted our first batch, Batch Number ONE, of hand-made soaps, designed specifically for men. Friends and family started using – and loving – the soaps, and very quickly Scrubd ran out of its first batch. They created more, and with each batch continued to refine their formula.

    Fast forward to today, and SCRUBD’s much-loved soap range has developed into a hand-crafted all-natural, organic triple-milled soap block, and is joined by their naturally effective Energising and Anti-Ageing skincare ranges.

    SCRUBD’s mission is simple, to help men feel great in their skin. When men feel great in their skin, they can master anything, leaving a unique mark in every area of their lives.

     

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

     

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

     





    See omnystudio.com/listener for privacy information.

  • Today's topic on Start Scale Succeed is confidence and mindset, to discuss these things, Nicole is joined by guest Roo Davis who is an accredited coach who works on gaining clarity, shifting mindset, behaviour and finding purpose. She helps people understand how they’re holding themselves back and how they can gain clarity in moving forward.

    KEY TAKEAWAYS
    Roo calls that negative sabotaging voice in all of our heads our Confidence Gremlins. This Confidence Gremlin stops us from believing in ourselves and from having the confidence to go for the things we want and take a risk to create something great.
    Notice yourself. Recognise what is feeding these gremlins, then challenge the thoughts by giving them evidence of times you’ve succeeded. Logically make the thoughts untrue and make the voice seem stupid for saying them.
    The main three triggers of procrastination are fear, perfectionism, and a lack of self-worth.
    The five types of imposter syndrome are perfectionism, the genius, the superhero, the soloist, and the expert.
    One strategy to help overcome procrastination is to set realistic achievable goals and make yourself accountable for doing them. Vocalising the things you’re going to do can help.
    Momentum is a beautiful thing. Once you get into a habit it becomes what you do. You need to make sure it’s helpful thoughts and helpful behaviour.

     

    BEST MOMENTS

    ‘Success can scare people. To get into the growth zone you have to step out of your comfort zone’

    ‘Learning is lifelong’

    ‘These setbacks don’t have to totally knock you off course’

     

    VALUABLE RESOURCES

    www.instagram.com/roodavies_themojocoach

    www.themojocoach.com

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

     

    ABOUT THE GUEST

    Roo Davies is the go-to coach in the UK if you want to find your Passion, Positivity & Purpose. If you’re looking to rediscover your mojo, build your confidence and make things happen, she's your gal!

    Roo is a pretty unique coach as she wears a few hats… Life Coach, Business Coach, Leadership Coach, Strengths Coach and a Mentor. Whatever hat she’s wearing she helps her clients thrive in their personal, professional and business life. Roo is a qualified behavioural change coach, holds a PG Cert in Coaching and is accredited with the Institute of Leadership & Management and the Association for Coaching.

     

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

     

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

     





    See omnystudio.com/listener for privacy information.

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  • Latched UK was born out of frustration when Natalie Ward couldn’t find activewear to wear whilst pregnant and breast feeding. With a background in sports, she knew what she wanted and set to work creating it. Natalie joins Nicole on this week's Start Scale Succeed to tell us how she went from initial concept, to launch in just 8 months and how influencer marketing has really seen business boom.

     

    KEY TAKEAWAYS
    Natalie didn’t outsource anything and did all the branding, design, and registering the business herself. When sourcing manufacturers she used video calls to look around the factory to make sure it lived up to her standards.
    Latched UK has grown from 3 products which have been tried and tested, with Natalie’s leggings lasting over 3 years, to now having 40 items available.
    Influencer Rochelle Hulmes helped Natalie sell out of her bestselling leggings. Influencer marketing has really grown her business all from products being gifted rather than paid promotions.
    Natalie’s advice is to do your market research and back yourself if you can solve a problem that nobody else can.

     

    BEST MOMENTS

    ‘The only thing we could find was in Australia and was not great, so we decided to do it ourselves’

    ‘They said we don’t have the technology to make this in the UK’

    ‘People want that Prime next day delivery for their night time feed’

    ‘Influencer marketing changed my world’

     

    VALUABLE RESOURCES

    www.instagram.com/latcheduk

    www.latched.uk

    www.thebuyerandretailcoach.com

    www.instagram.com/thebuyerandretailcoach

     

    ABOUT THE GUEST

    “Hi 🖐, I am Natalie. The Latched journey started in January 2018 after the birth of my daughter, Harper. Prior to her birth I thought I knew what being tired was, then my little snack feeder decided to give me a real education on sleep deprivation. Her little and often snack style appetite didn't allow much opportunity to leave the house or do anything for myself. This really took a toll on my mental health during a particularly harsh winter, I was DESPERATE to leave the house so I started googling breastfeeding jumpers and sports bras because I live in activewear. To say I was disappointed was an understatement, I sat on the floor crying my eyes out at how hard my life had become to do something as simple as walking the dog.

    After a long deep and meaningful conversation with David, my husband, he encouraged me to design my own and have something made. I put pencil to paper and started drawing, worked through a process and a few months later I had samples made up and in my hands and the rest they say is history.

    By the time I launched Latched in Nov 2018 I was pregnant with number 2! A whole set of new challenges ahead, 2 under 2, a new business, a summer pregnancy and all the highs and lows this brings. A winter pregnancy, a summer pregnancy and two breastfed babies has shaped Latched and the products I create, in the hope of helping and supporting other mums on their journey into motherhood.

    August 2019, my son Ethan joined our family and the adventure and roller coaster continues. If you want to get a deeper insight into my chaos and join in on my journey follow me on Instagram where my stories are a backstage view!

    My body has far from bounced back this time, I have found that traditional sportswear and athleisurewear doesn't support or flatter my ever-changing body so in 2020 I launched the postnatal collection. The same high quality and value for money people have come to love but without the pregnancy or breastfeeding element.”





    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

     

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

     





    See omnystudio.com/listener for privacy information.

  • 42% of businesses fail due to lack of market need, which is a scary statistic. That number could be reduced significantly if the right market and customer research is done at the beginning when you are starting out or pivoting. This week on Start Scale Succeed, Nicole is joined by Katie Tucker, founder of Product Jungle, who can help businesses do just that. KEY TAKEAWAYSWhen talking to customers for market research, move the discussions offline. You’ll get much better insights really talking to a small number of people than you will with an Instagram poll.The better the questions you ask the better you will understand customers buying habits and their usage habits. Just knowing if someone would buy your product isn’t enough. When would they buy your product? How often? How often would they use it? Remember the hows and whys.In a survey, keep the big open questions until the end that need elaboration, before that have multiple choice and closed questions. If people have to do loads of work filling in your survey they won’t bother. Limit the questions from 10 to 12.You can improve the value of your brand by improving the customer journey online. Is your website easy to use? Is it clear? Are your items well packaged and on time?Make sure you listen to what people have to say, it’s not about you, it’s about them. Talk less, listen more. BEST MOMENTS‘People want to be helpful so they tend to just say yes’ ‘It’s about how your product and services fit into people's lives’ ‘You know how you feel when you’re seen and heard by a brand’ VALUABLE RESOURCES www.productjungle.co.ukhttps://www.instagram.com/productjungle/https://www.productjungle.co.uk/newsletter ABOUT THE GUEST Katie Tucker is an inspirational product leader with over twelve years’ experience in leading teams and delivering stand-out digital products and services. She is also a freelance writer and soon-to-be author.In 2019, she set-up Product Jungle, a boutique consultancy with bite. She helps organisations really listen to customers, nail product strategy, optimise product processes and empower teams to greater collaboration and success.Katie is also on a mission to demystify product management for smaller organisations; using tools and hacks from the world of big tech to help small businesses and charities embrace customer problems and build products and services that sell. ABOUT THE HOSTBuying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist CONTACT METHOD Website http://www.thebuyerandretailcoach.comIG https://www.instagram.com/thebuyerandretailcoach/LinkedIn linkedin.com/in/nicolehigginsukEmail nicole@thebuyerandretailcoach.comNewsletter https://thebuyerandretailcoach.com/newsletter-sign-up/Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall See omnystudio.com/listener for privacy information.

  • In the UK 30% of unwanted clothing goes to landfill, so we are sending 700,000 Tonnes to recycling centers, textile banks, clothes collections and charity. To give you a visual on that that's enough to fill 459 Olympic swimming pools. This week on Start Scale Succeed, Nicole is joined by Katie and Amanda McCourt, founders of sustainable underwear brand Pantee who are using fabric termed as dead stock to create lingerie.

    KEY TAKEAWAYS
    The sisters Amanda and Katie have set up their own fashion brand using dead stock, which are unsold items that would usually be wasted and often end up in landfill. 
    The pair had no experience in textiles so they had to start from square one finding someone to make their product as a test and had to do a lot of research into finding a manufacturer that fit into their tough ethical constraints. 
    Katie and Amanda worked with a designer on their three styles which had already been researched with their target audience on Instagram. So they knew what to make before they got to the manufacturing stage. 
    Even if you don’t have a finished product, you can still start to engage and create a community prior to launch. That was you don’t launch with zero visibility. 
    Because they already had that organic audience, the Pantee Kickstarter hit 110% of their target in a short amount of time. 
    Kickstarter generally has a male audience but some fashion brands have successfully launched on the site. 

    BEST MOMENTS

    ‘Instagram is my comfort zone, it’s our biggest revenue driver’ 

    ‘Kickstarter provides a good opportunity for press’ 

    ‘Most of the work happens before you launch’

    ‘It should get to the point where being a sustainable brand isn’t a USP, it’s just a given’

    ABOUT THE GUEST 

    Amanda and Katie are Co-founders of Pantee – the worlds first underwear brand made from deadstock t- shirts. When the sisters couldn't find underwear that ticked all their boxes, they created our own. Their products are ethically made, plastic-free and one tree is planted for each and every order.

    Pantee is on a mission to fight waste within the fashion industry and extend the lifespan of garments to reduce their impact. Using recycled materials is a great start, but our ultimate goal is to create products that promote a circular economy.

     

    VALUABLE RESOURCES

    https://pantee.co.uk/



    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

    Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD 

    Website

    Instagram

    LinkedIn

    Email

    Newsletter

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Black Friday is one of the key promotional events of the year. This week on Start Scale Succeed Nicole is joined by Catherine Erdly, founder of the Resilient Retail Club. Find out all about how to prepare for Black Friday and what you need to think about in the lead up to the event itself. 

    KEY TAKEAWAYS
    Interest in Black Friday is on the decline a little with a lot of deals not actually being the best deals of the year and the lack of a connection from the UK market to the American tradition. 
    Don’t get caught up in the rush of Black Friday, it should be part of your entire Christmas season strategy. What do you need to do for your business, don’t get caught up in what everyone else is doing. 
    Look at what stock you have left and if the stock is seasonal. If you have a lot of brown bananas (items with little shelf life remaining) then those are the things you should be offering large discounts on. If you have large amounts of stock that are poor sellers, consider promoting those items. 
    Let your customers know in advance if you’re having a Black Friday sale or not. If you’re not then people won’t be waiting around for the day to buy something hoping for a discount. 
    Be clear with what your aims are and be clear with your customers about what’s on offer and when. Make sure all online sales are achievable in terms of packing and delivery times, again, be clear about delivery times. Update delivery times on your FAQs.
    Make sure your team is big enough in the Christmas period to fulfill your orders. Look at how you performed in previous years to gauge sales levels. 

     

    BEST MOMENTS

    ‘Promotions look like they’re there for the customers, but actually they’re for the business’ 

    ‘Take advantage of those opportunities’ 

    ‘Why would you buy something on a Tuesday when you could get it cheaper on Friday’

    ABOUT THE GUEST 

    Catherine Erdly has 20 years' experience in all areas of the industry from ecommerce to the high street, with retailers such as Coast and Laura Ashley. She is also the founder of the Resilient Retail Club.

    VALUABLE RESOURCES

    The Resilient Retail Club

    The Resilient Retail Game Plan Podcast

    Instagram

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

    Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

    CONTACT METHOD 

    Website

    Instagram

    LinkedIn

    Email

    Newsletter

    Book a call with me

     

     

    See omnystudio.com/listener for privacy information.

  • Elena Daccus has sold companies up to the value of $10 Billion and joins Nicole on this episode of Start Scale Succeed. Listen in to find out about making sure your business idea is viable, researching your ideal client, how you can grow, and what you can do to make a business eventually run itself.

     

    KEY TAKEAWAYS

     
    Unless you’re in a declining market, you can make any idea successful. You do need to have a burning desire to make it work.
    Listen to the customers who are actually buying your product. Don’t put too much stock into what someone on social media says, listen to the people putting their hands in their pocket and who actually buy your product.
    Being clear about who you are targeting is so important, bring all of your ideas back to that point. Ask yourself, is this what my customers want, what makes them buy products similar to yours.
    Browsing specific forums and Amazon reviews can help you find out what an existing customer base likes and dislikes about products similar to yours. You can even use those existing audiences as a testing ground for how you can improve your product and make them want to pick it up off the shelf.
    Minimum order requirements can be a stumbling block. It can be advantageous to find a company that can scale with you as you grow. Spending more per item for a lower volume that you know you can actually sell might save you money in the long run.
    By getting in front of buyers early on you can get valuable feedback on your product. Even if they don’t want to buy, you can go away and improve on what they want so next time you have a product they want.

     

    BEST MOMENTS

     

    ‘Regret is my biggest fear in life’

     

    ‘Nobody wants a drill, they want a hole in their wall. This is what the customer is actually buying’

     

    ‘Good retailers will want to support up-and-coming brands’

     

    ABOUT THE GUEST

     

    Elena Daccus is a sales and business strategist who has bought and sold 50 companies up to a value of $10 billion and is also a founder of The Bossy Heels Club, a community for female coaches.

     

    VALUABLE RESOURCES

     

    https://www.bossyheels.com

     

    www.instagram.com/bossyheelsclub

     

    https://podcasts.apple.com/gb/podcast/bossy-heels/id1544294928

     

    ABOUT THE HOST

     

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

     

    CONTACT METHOD

     

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • Starting and running your own business can sometimes be exhausting, especially if you are trying to balance another full-time career, a family, or other responsibilities. Today on Start Scale Succeed, Nicole is chatting to Katie Phillips, burnout expert, business coach, and mentor, about dealing with being overwhelmed and burnout.

     

    KEY TAKEAWAYS
    Stress can feel like an overstimulation, whereas burnout is bottoming out.
    You can change your job or location, but the thing you need to change to avoid burnout is your habits.
    The early signs of burnout are trouble sleeping, being irritable, being withdrawn, aches and pains, and skin irritation.
    Katie recommends keeping track of your feelings to avoid burnout. If you become aware of what you feel and the things that make you feel that way then you can change your habit to avoid that thing. The same is true for the reverse, if you note the things that make you feel good then doing them can help you release stress.
    You can also apply this to your work. Keep track of when you’re distracted while working and what the common themes are when you feel you’re working really well. Pinpointing is key.
    Burnout is not a weakness, it’s just a sign that you’ve been doing too much without support. Support is so important for taking the pressure off, even in ways you wouldn’t even think. Things like getting your shopping delivered can just take out one of those tiny tasks, freeing your time.
    If you notice signs of burnout in an employee or co-worker, then don’t be afraid to have a chat, just remember to keep to the facts and not project any assumptions onto the person.
    Remember to understand that anyone you work with, whether it’s a client or employee, they have a life outside of work with challenges and struggles.
    Keep your work space separate from your living space. Turn the laptop off and switch off from work at the end of the day.

     

    BEST MOMENTS

     

    ‘My sleep was terrible, an absolute classic sign of stress’

     

    ‘Rest, do not push through, do not keep going’

     

    ‘We’re human beings, we don’t send one part of ourselves to work and keep another part for home life’

     

    ABOUT THE GUEST

     

    Katie Phillips is a burnout expert and business mentor. She burned out 3.5 times during a 15-year career in communication and project management - the last of which led to chronic anxiety and depression that left her sick for a year. Since recovering she has dedicated herself to helping ambitious but overwhelmed humans and businesses to balance professional success and wellbeing. She does this with 1:1 coaching, group workshops and corporate training.

    She's also a qualified Mental Health First Aider that has helped hundreds of people to manage stress, improve their productivity and feel healthier and happier at work.

    She describes herself as "the caring but firm friend that will help you find gentler, smarter ways of working that are right for you."

    She and her work have been featured in The Independent, The Telegraph, EuroNews and more…

     

    VALUABLE RESOURCES

     Www.kdp.coach/the-reset

    www.kdp.coach

    www.instagram.com/katiephill

     

    ABOUT THE HOST

     

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

     

    CONTACT METHOD

     

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

     





    See omnystudio.com/listener for privacy information.

  • What are the legal basics you should know for your business? In this episode of Start Scale Succeed, Nicole is joined by Babs Jamieson founder of Jamieson Law, and host of Legal Leverage podcast. Hear all about their mission to make legal easy to understand, straight forward, and easy to apply. Find out what are the legal basics you need to have in place and to have considered when starting out. 

     

    KEY TAKEAWAYS
    Make sure you set up the right structure for your business. Are you getting the right tax benefits that are right for you if you’re a sole trader or a company. As a sole trader, if your company get sued, then you get sued. A sole trader would have fewer admin to do.
    It's vital to register with data a protection company in the country you’re operating.
    Make sure you have insurance. Public liability and usually professional indemnitee as well.
    Website terms and conditions are your contract with your online customer base. So ensure they are covering you and also have your privacy policy easily accessible and accurate.
    Just because you’ve named your company or have a website domain name doesn’t mean you own that name. Trademark your name, branding, and logo. The only reason you shouldn’t do that yet is if you’re so new that doing so is unaffordable.
    When applying for your trademark, Babs recommends using the Right Start Process, you’re essentially paying an extra £30 for advice that will make sure your application is accepted. Also, when applying for a more generic name then ensure you have things like logos and branding included in your application as it’s more likely to be accepted.

     

    BEST MOMENTS

    ‘Someone could come along and trademark your name if you haven’t’

    ‘If you’re a product business listening and you don’t have an e-mail list, you should!’

     

    ABOUT THE GUEST

    Babs is qualified in England, Scotland, Ireland, New York and California, and advises on a wide range of corporate and commercial law matters.

    She saw the issues with the legal sector and was on a one-woman mission to shake things up! Babs has worked in big law firms, and with lots of small to medium-sized businesses, and knows there is a disconnect between what clients are looking for, and how big firms treat their clients.

    Babs places huge value on building relationships - understanding a client’s business, supporting a growth journey, and being that port of call along the way.

    She believes that all legal advice should be easy to understand, straightforward and easy to apply.

    VALUABLE RESOURCES

    https://jamiesonlaw.legal/free-resources/

    https://jamiesonlaw.legal

    www.instagram.com/babsjamiesonlawyer


    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

     





    See omnystudio.com/listener for privacy information.

  • In this episode of Start Scale Succeed, Nicole is joined by Anna Frapwell, founder of Neon Digital. Find out all about Facebook ads, and what you need to have in place as a product business before you even think about spending money on advertising.

     

    KEY TAKEAWAYS
    Anna asks her potential clients some key questions before working with them. Have you got a product that is proven? Does it sell in some way without marketing? Are you active on your social media channels? Do you know who your audience is, and why do they need your product?
    Your product usually isn’t unique so you need to make sure that the story of your product is right and engages people.
    You could have the best advertising in the world, but if your website isn’t right then it’s not going to convert into sales. You need a good easy to use website or else you will lose out on sales.
    Find similar products and read the reviews to find out if your product can fill those gaps. Use that in your storytelling in the marketing. Find out what language people use when they talk about them and utilise that too.

     

    BEST MOMENTS 

    ‘Optimise your website’

    ‘The thing that will stop the scrolling is the image’

     

    ABOUT THE GUEST

    Anna Frapwell is owner of digital marketing agency Neon. She has over 20 years industry experience working at one of the World's biggest ad agencies and in house for some well-known household names. Launching Neon has enabled Anna to fulfill a dream to support e-commerce business owners amplify their sales through strategic digital marketing campaigns.

     

    VALUABLE RESOURCES 

    www.neondigitalclicks.co.uk

    www.instagram.com/neondigitalclicks


    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

     

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • In this episode of Start Scale Succeed, Nicole is joined by Claire Winter, a trainer, coach and host of the Cracking Content podcast.  Claire helps coaches, creatives, and product-based businesses to amplify their message through storytelling, content and PR, so they can make a bigger impact.

     

    KEY TAKEAWAYS
    Stories are twenty-two times more memorable than facts. And sixty-two percent of conversations involve stories. It’s the way we communicate as people so you should use it in your content.
    The best storytellers use the structure of Joseph Campbell’s ‘Hero’s Journey’.
    Storytelling engages your audience. It takes them on a journey, it evokes memories and feelings. Bring your audience along with you rather than just telling them facts.
    Claire believes that audio is the best medium to get your story across to an audience. They’re already engaged with you and have brought you into their lives. Don’t be afraid to recycle content from podcasting for example and use it in other forms of media.

     

    BEST MOMENTS

    ‘What is your USP? What differentiates you? That’s your story’

    ‘Start with why. Why do you do what you do’

     

    ABOUT THE GUEST

    Claire Winter is a trainer, coach and host of the Cracking Content podcast. She is passionate about helping coaches and creative entrepreneurs to amplify their expertise through storytelling, content and PR so that they can get more sales and make a bigger impact. Claire uses a blended coaching and mentoring approach to ignite her client's creativity so they can share their authentic voice and story.  She is a trained NCTJ journalist and started her career at ITN in radio and television. She also runs a Facebook community called Cracking Content where she shares writing, content and PR TIPs

     

    VALUABLE RESOURCES

    https://www.thefemaleceo.com/blog?tag=claire+winter

    https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/

    https://www.facebook.com/groups/crackingcontent/

    Facebook: https://www.facebook.com/ClaireWinterUK/

    Twitter: @clairewinteruk

    Insta: @clairewinteruk

    LinkedIn: https://www.linkedin.com/in/claire-winter-writer/
    Clubhouse: @clairewinteruk
    Website: www.clairewinter.info

     

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

     

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

     





    See omnystudio.com/listener for privacy information.

  • In this episode of Start Scale Succeed, Nicole is joined by Laura Nolan Horgan founder of interiors and lifestyle business LNH Edit. Hear all about how Laura went from having life changing surgery to putting herself and her family first, all while setting up her own business.

    KEY TAKEAWAYS
    Nicole thought she had hit a wall when the tabletop design scene blew up just as she was getting into it. She had her fabrics and designs all ready but felt that she had missed the boat. It was only when she posted about it on Instagram and showed what her designs would have been that people got in touch telling her to keep going and that they loved her products.
    Nicole found working within a larger company didn’t give her the access to information she wanted. She wanted to be sitting in on the board meetings and hearing everything about how the business was doing.
    Getting to know your suppliers over Zoom isn’t idea. When things were easier to do in person you could build and develop those important relationships in person. Talking online it always seems to be focused on business, which while being practical, isn’t the best way to get to know each other which is so important.

    BEST MOMENTS

    ‘Instagram was kind of like my therapy’

    ‘I wanted to do it using as many sustainable and ethical products as possible’

    ‘Once Covid is done I’ll be first in line at every trade show’

    VALUABLE RESOURCES

    www.lnhedit.com

    www.instagram.com/lauranolanhorgan

    www.instagram.com/lnh_edit

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

     





    See omnystudio.com/listener for privacy information.

  • In this episode of Start Scale Succeed, Nicole is joined by Jason Nelson, digital retail expert and holistic e-commerce consultant. This is a must listen for anyone with an online retail store. Find out how to grow your online sales, optimise SEO, and create a better customer experience on your website.

    KEY TAKEAWAYS
    Only ten percent of small businesses succeed within their first year.
    Make sure you choose the right platform. Squarespace or Wordpress are great but require fine tuning and every time you grow, you’ll have to spend time configuring your website to adapt to your needs. Don’t spend too much time working on your website. Jason recommends Shopify because for e-commerce, it does 98% of what you need out of the box.
    Your website should be easy to navigate. Your most popular products should be in the navigation bar. Remove the home button, the customer will click the logo to go to the home page and it just takes up space.
    Optimise image sizes for your website. Shopify will tell you how to do this.
    Make sure your shopping options are only one click away. The more clicking around someone has to do the easier it is to lose the sale.
    The best performing websites are black text on a white background. Different colours make it harder for the readers eye to digest the words on the page.
    Create a waiting list for sold out products. Have an automated e-mail when the item is back in stock to make customers feel like they are getting a premium service from you. You will get a higher conversion in terms of sales.
    Don’t bother with advertising online until you have optimised your e-mail marketing. Your existing customers are more likely to come back and cheaper to advertise to.
    Your e-mail marketing should be generating roughly 30% of your sales. If this isn’t the case then you aren’t marketing yourself to your mailing list well enough.

    BEST MOMENTS

    ‘Getting caught up with the speed of your website is a tunnel I wouldn’t go down’

    ‘It’s seven times more expensive to sell to a new customer than it is to sell to an existing one’

    ‘If there’s a big brand who already do what you do, then you can target their audience through Facebook advertising’

    VALUABLE RESOURCES

    www.jasonnelsondigital.com

    Jason's Instagram

    www.klaviyo.com

    www.shopify.com

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • In the episode this week, Nicole is joined by Laura Briggs founder of petite clothing wear brand The shortlist. This is a recording of an Instagram live where Laura talked about leaving her recruitment business and starting a new British made clothing brand. Find out about UK manufacture, the high of going viral early on and lows having to change designers half way through the collection.

    KEY TAKEAWAYS
    Laura’s advice for anyone thinking about starting their own business is to decide where you want to get to, decide how you’re going to get there, and tackle each thing one by one. By breaking it down into smaller tasks it makes them more manageable and not overwhelming.
    Your brand is created from your vision. Laura tells us how she changed designer mid-way through the process because the designs were just too far from what she envisaged. It can be helpful to get a second opinion from someone you trust to gain an outside perspective on these potential issues. Remember, what is your brand and what does it stand for.
    Happiness in what you do is so important. Laura left her last role because of this and in setting up her own brand has set herself some descriptive goals for how she’ll be feeling by the end of each period. They are busy, established, and excited. When starting out you won’t hit all your financial goals straight away, so having goals like this can boost your confidence.

    BEST MOMENTS

    ‘Often when you’re at your lowest point, that’s when you know you’re about to turn a corner’

    ‘Keeping things in small runs is a great way to avoid waste and be more sustainable especially when starting out’

    ‘You don’t want to run away with the excitement of things. I want to do everything in a really smart way’

    VALUABLE RESOURCES

    www.shoptheshortlist.co.uk

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

    See omnystudio.com/listener for privacy information.

  • In this episode, Nicole is in discussion with Lucy Werner, PR and branding expert. Get business advice for pre-launch PR, how to promote when you’ve just started out, and effective post launch campaigns. If you’re asking “how do I get my product mentioned in the media” then this is the podcast for you. Also hear about what goes on at Lucy’s company, The Wern and her new book ‘Brand Yourself’, due out on the 7th of September.

    KEY TAKEAWAYS
    Plan your pre-launch marketing strategy. Get your press release and images ready before you even need them, and make sure to have your professional press shots embedded so the reader can instantly see your hero product.
    So many people spend time prioritising social media and neglect having a good newsletter which can often drive more interest and sales. Ensure the people you’re directing to your website through both mediums have a professional landing page to arrive at. You need to wow at the first opportunity.
    Pre-launch on social media using clever ideas that aren’t just showing the product. We’ve seen fun and inventive posts in the past where the audience has been taken on a behind-the-scenes journey of how and why your product was made.
    Think about what your reactions are. What might go wrong? Delays? Copycats? Bad customer feedback? Have a template already built for these things and future forecast any potential problems.
    Use media to your advantage by joining the Lightbulb Facebook group (linked below). In the group you will see requests from journalists looking for experts to talk on a specific subject. See if you can link your product into one of these interviews that might be tangentially related. Be clear of what is being asked of you and if you can fit into that. Put yourself in the journalist’s shoes. They’re giving you the platform so care enough to give their audience something they want.
    When creating a media list, do your research into who the journalist is and what angle you should use to approach the publication. Make it personal to the audience you're pitching to. Generic proposals can easily be overlooked so instead of writing your company name and product in the subject line, why not entice the reader into clicking on the email with a catchy, well thought out line.

    BEST MOMENTS

    ‘Think about Beyonce taking eight months to rehearse for Coachella. You’re not taking too long, social media makes it look like things happen overnight’

    ‘Look at the media spaces your audiences are already in’

    ‘Attachments aren’t friends. They aren’t always opened. Embed your image into the email’

    ‘How much time should I spend on PR? Well, how much time have you got!’

    VALUABLE RESOURCES

    Pre-order 'Brand Yourself'

    Buy 'Hype Yourself'

    TheWern.com

    Follow Hype Yourself on Instagram

    Follow Lucy on Instagram

    Lightbulb Facebook group

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    See omnystudio.com/listener for privacy information.

  • In this episode, Nicole is in discussion with Pamela Laird, Beauty Entrepreneur and Previous UK Apprentice candidate. Pamela Tells us about how she went from working in a salon as a teenager to creating her own beauty brand Moxi Loves. Learn about why her bestselling product had to be discontinued and how Pamela ended up in Lord Sugar’s boardroom. She talks about Her vision for waterless beauty and what personal & professional success look like to her.

     

    KEY TAKEAWAYS


    Launching a bespoke product requires a large order from manufacturers as opposed to the small numbers you can get for simply altering an existing one.
    You need to be resilient in the face of lack of progress trying to get your products into store. Patience and persistence will pay off. The people you’re pitching to are usually as busy as you are and have a lot to get through.
    Be front and centre for your brand. It’s all well and good having distributors but you need to maintain a relationship with the buyer. You're the best person to passionately push your product.
    Having investment is important in building a talented team with the right skills to allow your business to scale.

     

     

    BEST MOMENTS

     

    ‘I wish I had known that the buyer relationship was such an important thing’

    ‘Working in a team with really good people is so inspiring and there is so much value in that’

    ‘My advice for people thinking about starting a business is you have to just start’

    ‘You’ll never work as hard as you will for your own business’

     

    VALUABLE RESOURCES



    Moxi Loves on Instagram

    Pamela Laird on Instagram

    moxiloves.com





    ABOUT THE HOST

     

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

     

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

     

    CONTACT METHOD

     

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/





    See omnystudio.com/listener for privacy information.

  • In the summer, thoughts often turn to holidays and warm evenings, but could now be the perfect time to consider your Christmas strategy?

    In this episode, Nicole talks about why you should be thinking about your Christmas goals, and how best to prepare yourself, and your product business so as to make the most of the busiest shopping period of the year...

    KEY TAKEAWAYS
    On average, sales from December tend to make up around 30% of most business's revenue - more if you sell seasonal items.
    Think about last year's best-selling items and consider whether or not they're still relevant? Could they be updated for this year? Most importantly, if you plan to stock them again, have you bought enough?
    If you have a bricks and mortar store, have you thought about the layout of your shopping space? Remember that impulse areas work best around the till areas.
    Consider hiring. VA or assistant to help you in the run up to the Christmas period, They can take the pressure off you and double your working potential in this most busy of periods!

    BEST MOMENTS

    'This might be the last thing you want to think about when it's 27 degrees outside!'

    'Have a look at what price points worked best for you'

    'Double-check all your lead times with your suppliers!'

    'This can really help you focus and prioritise your time in the business'

    VALUABLE RESOURCES

    Book a call with me at https://thebuyerandretailcoachltd.as.me/discoverycall

    PR Dispatch - www.prdispatch.com

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    See omnystudio.com/listener for privacy information.

  • In this episode, Nicole is in discussion with Lucy Haslam, founder of children’s-wear retailer, Acorn and Pip, who are celebrating five years in business.

    Lucy discusses the ways in which she took her business from a market stall in Manchester while working as a teacher, to going full-time with the business and taking operations online in 2020. Lucy also talks about the way her brand has evolved, along with practical advice on the steps she has taken to create the brand that Acorn and Pip is today.

    KEY TAKEAWAYS
    Making the leap between employment and following our business dream, is all about making sure our plans are well made, that our future is in sight, and that the systems and processes are in place.
    Situations aren’t always perfect, but we can mitigate and overcome challenge by planning.
    Identify your unique selling point. The brands that lodge in people’s minds are the ones who know how they stand alone.
    Look at your sales funnel and examine the ways in which your customers arrive, and what shape their journey takes as they pass through your sales process.

    BEST MOMENTS

    ‘I planned out the dream. I knew what I wanted Acorn and Pip to become’

    ‘My head and my heart were saying “you’ve got to do this”’

    ‘There are communities out there, where you can learn from each other’

    ‘You don’t have to be better than your competitors. You have to be different’

    VALUABLE RESOURCES

    www.acornandpip.com

    www.acornandpiploves.com

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    See omnystudio.com/listener for privacy information.

  • In this episode, Nicole offers some of the most valuable insights she’s gained from her own journey in business, as well as from those in the top tier of the business world. It’s a practical, insightful guide through some of the finest business wisdom out there, including what to do when you hit a slow period, the importance of preparation, and why you should take action as soon as possible!

    KEY TAKEAWAYS
    Always do your research! Making sure you’re prepared from the outset can save you time and money, as well as maximise your profits.
    You can’t get anywhere in business unless you take action. Stop waiting and procrastinating and take action today.
    During slow periods of business, it’s always worth taking another look at your purpose, revisiting your vision, and engaging with your community in creative ways
    Never dwell on errors. We all make mistakes. View them as lesson, pick yourself up, and get moving. Keep that momentum high.

    BEST MOMENTS 

    ‘Don’t forget its always easier to reduce something than it is to increase after you’ve launched’

    ‘Don’t wait for perfection. It will nearly never happen’

    ‘Understand your own strengths and where you need support then ask for that support when you need it!’

    ‘At some point you will make a mistake. Learn from it and move on’

    VALUABLE RESOURCES

    If you're interested in the email list resource mentioned in this episode, send a message to Nicole at nicole@thebuyerandretailcoach

    www.klaviyo.com

    www.typeform.com

    www.smartsurvey.co.uk

    www.edited.com

    www.globaldata.com

    www.wgsn.com

    www.statista.com

    nicole@thebuyerandretailcoach.com

    ABOUT THE HOST 

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

    IG https://www.instagram.com/thebuyerandretailcoach/

    LinkedIn linkedin.com/in/nicolehigginsuk

    Email nicole@thebuyerandretailcoach.com

    Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

    See omnystudio.com/listener for privacy information.

  • In this episode, Nicole talks to Moira Fuller, founder of Craftiosity, a specialist in helping people to establish and grow their subscription box business, and the author of ‘The £100k Subscription Box Masterclass’.

    Moira talks about how she grew her business from the kitchen table to a six-figure concern, why you should always follow your instincts when it comes to business, and the secrets behind how to build a successful subscription model for your business.

    KEY TAKEAWAYS
    Sometimes it takes trial and error to find our place in the business world. Never assume that you can’t make a change for the better, no matter where you are.
    When you’re a part of a small business, implementing automation, systems and processes can help you to accelerate growth and establish patterns for the future
    Subscriptions appeal to people as specially curated collections of products are desirable. They have to involve products that people buy regularly, and which have that wow factor.
    By focussing on subscription models, we are selling direct-to-customer, instead of going through a middle-man. This affects profit margins considerably, and also allows you to develop a personal, intimate rapport with the people you supply.

    BEST MOMENTS 

    ‘I enjoy the creativity of creating something’

    ‘There was a very strong gnawing inside, that this was the right thing to do’

    ‘You have to work out if it makes sense for your customer’

    ‘It’s about creating little moments for people’

    VALUABLE RESOURCES

    www.moirafuller.co.uk

    www.instagram.com/subscription_box_academy

    https://www.moirafuller.co.uk/8-elements-to-100k-subscription-box-masterclass-join

    www.craftiosity.co.uk

    www.instagram.com/craftiosity

    ABOUT THE HOST

    Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

    Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

    CONTACT METHOD

    Website http://www.thebuyerandretailcoach.com

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