Episodes

  • The retail market in the middle east is worth approx $80 billion dollars, but how do you break into that market as a brand and what do you need to consider

    In this episode of Start Scale Succeed Nicole chats with Abbie founder of base brands a brand strategy & consulting company based in Dubai about selling and launching in the Dubai market

    Some of the areas discussed are:

    Tips and advice for breaking into the market from customers to logistics What to consider culturally and shopping habits in Dubai Trends & Market changes that are emerging in the middle east Red tape and legislation The mistakes the small businesses make when trying to sell in Dubai The different types of retailers and expected payment terms

    Guest

    https://www.basebrandsco.com/

    https://www.instagram.com/base.brands/

    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

  • Recent closures of high street chains further highlights the challenges of bricks and mortar stores, but how are the new kids on the block building their businesses and creating a community.

    This episode I chat with Cat Anderson founder of sustainable clothing store Treen a vegan fashion retailer, offering a selection of style must-haves from a carefully selected group of brands that make a positive difference. Providing a killer wardrobe without Killing the planet.

    This episode we chat about her start up journey, what she is doing to build the business and building relationships and becoming more than a retail brand and how she gets the community and her team involved in the brand.

    The sustainable initiatives that she has planned for the future and why they mean so much to her and the brand.

    https://www.instagram.com/shoptreen_/

    https://shoptreen.com/

    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/



    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/



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  • Are you using your stories to their full potential?

    Using stories to connect and sell is key to help you business grow. Ep 136 is with creative content consultant May Castillo our key focus today is How to sell in your stories.

    Some of the topics we chat about are:

    "Fearless Selling" - Overcome the emotional barriers to confidently sell your products or services."Sales Foundations" - Understand essential sales strategies before utilizing Instagram stories to sell."Consumer Shifts" - Adapt to changes in consumer behavior favoring stories and messaging over feeds and reels."Story Sequencing" - Craft a compelling narrative throughout the day to engage viewers and lead them to purchase."Client Transformations" - Use client stories to show the impact of your product, enhancing its value proposition."Storytelling Mastery" - Maintain a logical sequence in storytelling; start with a problem and end with a solution."Creative Sales" - Infuse creativity in sales through gamification and customer involvement for better engagement."Avoid Mistakes" - Ensure context, relevance, and storytelling flow to avoid common storytelling pitfalls."Profile Optimization" - Create a strong profile with strategic pinned posts to attract and retain followers."SMS Engagement" - Utilize SMS marketing sparingly to build personal connections and boost engagement.

    Guest

    May Castillo

    https://www.instagram.com/talktomay/

    https://www.talktomay.com/10commandmentsofigstories

    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

  • On average 35-40% of your turnover in your product business should come from your email marketing. If you're not quite reaching that target then this episode is for you.

    This week in the start scale succeed podcast I chat with Hannah Spicer email marketing expert

    During the podcast, Hannah shares valuable insights on:

    - Mistakes businesses make with their emails

    - Building effective retention and win-back email flows

    - Optimizing open and click-through rates

    - Creating engaging and successful email campaigns

    - And much more!

    If you're new to email marketing or looking to enhance your current strategies, this episode is a must-listen. Gain practical advice and actionable tips straight from an industry expert.

    Guest Hannah Spicer

    https://www.instagram.com/hannahspicer_consulting/

    https://www.hspicerconsulting.com/

    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/



    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

  • In this episode of Start Scale Succeed host Nicole Higgins is joined by guest Katie Tucker, author of "Do penguins eat peaches and founder of Product Jungle. Together, they delve into the essential topic of understanding customers and how businesses can leverage this understanding to thrive. Katie provides invaluable insights into market research, customer discovery, and the importance of aligning with customer values.

    Listeners will gain practical tips for conducting effective surveys, testing product viability, and maintaining a collaborative approach with customers. Whether you're an established business or an entrepreneur just starting out, this episode offers actionable strategies to enhance your relationship with your customers and fuel business growth.

    Buy Katies’ Book Do penguins eat peaches book

    https://www.productjungle.co.uk/about

    https://www.instagram.com/productjungle/

    Guest Bio

    Katie Tucker is an inspirational product leader with over twelve years’ experience in leading teams and delivering stand-out digital products and services. She is also a writer, author of the Amazon bestselling book Do Penguins Eat Peaches? and a speaker.

    In 2020, she set-up Product Jungle. A boutique consultancy with bite - using tools and hacks from the world of big tech to help small businesses and social enterprises embrace customer problems and build products and services that sell.

    After starting her career in the fast-paced world of commodity markets, working her way up from business reporter to managing editor and overseeing the daily product and digital delivery of ten B2B publications, she worked for a successful FTSE 100 company for over ten years, inspiring teams, setting product strategies and delivering transformational digital products with a clear focus on user needs.

    In 2018, she made the bold move to quit the corporate 9-5 to travel the world for ten months with her family, a life-changing experience which led to renewed sense of purpose. Product Jungle was born out of a passion of demystifying big tech practices.

    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

  • The UK wedding industry is worth £14 billion and this weeks’ Guest is definitely having their slice of the pie.

    Revolutionizing the bridal industry with the “airbnb” of bridal rentals.

    I chat with co-founder Ella Gaskell about PS Bridal Rental, a rental and resale platform.

    Celebrity Stylist Ella partnered with Zoe Jervoise Graham

    to start the business after establishing during covid that there was a definite gap in the market for the idea

    We discuss about how the idea came to life and how networking and tech accelerator programmes helped the business happen and move forward.

    The Unique features and services that P.S. Bridal Rental's offerings, including at-home try-ons, reversible alterations, and the recent addition of a resale service for wedding dresses.

    The Future ambitions of the business- Get an exclusive glimpse into P.S. Bridal Rental's global expansion plans and its mission to cater to diverse cultures and traditions in the wedding space.

    P.S. Bridal Rental is not just a business; it's a game-changer in the wedding industry, empowering brides to embrace sustainable and affordable options without compromising on their dream attire.

    https://www.instagram.com/psbridalrental

    https://psbridal.co.uk/

    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

  • Content pillars - a term we often hear talked about in relation to social media and creating content but what are they? how many should you have? and how do you establish what they are, In this episode Nicole chats with Char Dixon ex head of marketing for Dune and New Look (to name a few ) and founder of loud mouth content.

    Chars’ aim is to reduce the overwhelm of content creation for small business owners

    The episode guides both new and existing businesses on reassessing scattered content and aligning it with both brand values and audience interests

    Char Dixon https://www.loudmouthcontent.com/



    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/



  • From running home on her lunch break to post orders to now owning a bricks and mortar store, a thriving online business and co-founding a ladies fashion brand.

    In this weeks episode of Start scale succeed (ep 131) I chat with Sophie Cafolla founder of stock & Co a stunning children’s lifestyle brand on how the brand has evolved over the years and why bricks and mortar is key to their growth.

    Sophie shares great insight and tips that will really help and inspire you in you business and on your journey.

    Listen to hear how:

    Sophie Embraced Failure Using early setbacks as learning opportunities to improve business strategies and product offerings

    How they rebranded so that they could strategically expand and diversify the business

    How understanding the numbers and the financials were key to help navigate growth and plan feedback

    How listening to buyer feedback and acting quickly helped Sophie get stocked in their first wholesale account nationwide

    Guest links

    www.WonderCru.com

    Www.stork-co.com

    Host

    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

  • In this episode, we sit down with Nikki Coe, a branding expert and business coach specializing in working with co-founders.

    Nikki shares her insights on why 65% of high-potential businesses fail due to co-founder fallout and offers valuable advice on nurturing successful partnerships.

    From identifying tensions within the business to the importance of open communication, Nikki provides practical tips and real-life examples to help co-founders navigate the complexities of their relationships.

    www.nickicoe.com

    https://www.linkedin.com/in/nicki-coe

    https://www.nickicoe.com/7questions

    Host

    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

  • Goals aren’t just for January.

    In this workshop style episode host Nicole Higgins takes listeners through a comprehensive guide on setting strategic business goals for future success. Drawing from her extensive experience in corporate strategy and entrepreneurship, Nicole outlines the importance of setting goals and the actionable steps necessary to achieve them.

    Split into 3 parts Reflections, Review and Plan

    Reflection

    - Nicole encourages listeners to reflect on their experiences in 2023, both personally and professionally.

    - Listeners are prompted to think about what worked, what didn't work, and how they felt throughout the year.

    - A focus on professional growth, personal well-being, and business performance is central to this reflection.

    Review

    A deeper dive into the lessons learnt in your business, your strengths and weaknesses, turnover, sales & marketing results. Identifying opportunities for growth.

    Planning and Goal Setting

    Planning S.M.A.R.T Goals

    - Listeners are prompted to consider three key areas of focus for their business and align their goals with the broader mission and vision of their company.

    - The episode concludes with a focus on establishing sales targets and key business objectives for the next 90 days, ensuring a clear plan for success.

    Host

    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

  • Resilience, Rebrand and Reinvention.

    These are some of the topics I chat about with Ness, founder of the find boutique in this weeks podcast episode.

    The experience of rebranding, handling business setbacks, including a social media hack, which meant she lost all her followers and had to start from scratch.

    The strategy behind weekly drops, engaging customers through live sessions, and the shift to smaller, more profitable fashion events.

    Ness's learning curve in the industry, her focus on what works for marketing, and her thoughts on expanding to platforms like TikTok.

    Connect with Ness and the Find Boutique:

    thefindboutique.co.uk

    https://www.facebook.com/thefindbou/

    https://www.instagram.com/findbou/

    https://www.tiktok.com/@thefindbou

    https://www.pinterest.co.uk/thefindbou/

    Host

    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

  • I’m often asked how long it takes to start a product business and the answer is how long is a piece of string as there are so many variables at play.

    These variables are something I discuss with TV fashion stylist turned Founder Judy Gilroy creator of home organisation brand @clossy who shares her journey of why after thinking about two other business previously she bit the bullet and started her own product business alongside a successful tv and styling career and family life.

    Some of the areas we chat about

    - The birth of Clossy and Judy's inspiration to create a home organization brand

    - Overcoming self-doubt and finding the courage to pursue her business ideas

    - The challenges of finding the right suppliers and creating a cohesive product range

    - The highs and lows of the business journey, from website development to digital marketing

    - The strategic decision to distance herself from being the face of the brand and working with influencers

    - The success of Clossy's influencer marketing and the ongoing refinement of digital marketing

    - Judy's advice for aspiring entrepreneurs and the importance of taking the leap

    Judy Gilroy is the founder of Clossy a Home organisation brand for the house proud not house perfect. She is also a well established TV and fashion stylist.

    https://clossy.co/

    https://www.instagram.com/clossyco/

    https://www.instagram.com/judygilroy/

    Host

    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    https://www.linkedin.com/company/neon-digital-clicks/about/

  • Hands up if you remember the Barbie Launch extravaganza?

    I'd never seen anything like it and it made me look more at experiential marketing, what it was and how it works.
    Connecting with your consumers and creating a memorable experience is key to help building your brand.

    This week in the Start Scale Succeed podcast I dive more into that with my chat with Katie Peake founder of backlash creative THE agency for experiential marketing specialising in fashion & beauty pop ups and events.

    Katie shares the story and ideas behind her favourite pop up the agency did this year for Pandora in front of tower bridge and other clients such as the beautie Pie warehouse experience.

    Other areas we talk about are:

    What are the advantages of using experiential marketing?
    What you need to be clear on before you start your project?
    Understanding what you want to achieve for example is it a new demographic you want to attract, build brand awareness or increase sales.
    How Katie goes about creating a strong theme and idea.
    What's going on in experiential marketing in 2024!

    You can get in touch with Katie and the backlash team on the links below:

    Guest Katie Peake
    https://www.backlash.co.uk/
    https://www.instagram.com/backlashcreative/

    See some of the backlash projects here:
    https://www.backlash.co.uk/showreel

    Host
    Nicole Higgins

    The Buyer and retail coach
    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/
    https://www.linkedin.com/in/nicolehigginsuk/
    https://thebuyerandretailcoach.com/
    https://thebuyerandretailcoach.com/newsletter-sign-up/
    https://thebuyerandretailcoach.com/free-discovery-call/
    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks
    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/
    https://neondigitalclicks.co.uk/
    https://www.instagram.com/neondigitalclicks/
    https://www.linkedin.com/company/neon-digital-clicks/about/

  • It's never too late to start your business.

    In this weeks episode of Start Scale Succeed, I chat with founder Karen Saul who started her ethical and sustainable brand brand Good Wash Day mid lockdown in her 50's.

    Good wash day is a organic cotton jersey towel ethically sourced to eliminate the frizz that standard towels can cause. Kind to all hair types. Karen shares about the twists and turns of her start up journey, the costs and research that went into the brand at the beginning:

    How her branding and investing in the visuals right from the beginning has paid off.
    How shout outs from authentic influencers have helped drive sales and what she has learnt from.
    Where she is spending her time and energy on in her business and what is getting results.

    Guest
    https://www.instagram.com/goodwashday/
    https://www.goodwashday.com/

    Host
    Nicole Higgins
    The Buyer and retail coach
    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/
    https://www.linkedin.com/in/nicolehigginsuk/
    https://thebuyerandretailcoach.com/
    https://thebuyerandretailcoach.com/newsletter-sign-up/
    https://thebuyerandretailcoach.com/free-discovery-call/
    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/
    https://www.instagram.com/neondigitalclicks/
    https://www.linkedin.com/company/neon-digital-clicks/about/

  • From Barrister to Beauty brand to B-Corp This weeks episode of the start scale succeed podcast we are chatting all about becoming a B-corp with This is silk founder Sonal Keay who during her legal career began a side hustle focused on the benefits of silk in skincare based on her own skincare needs and problems which then flourished and became her main focus and business

    Sonal shares her start up story and the initial research that went into the brand along with why she wanted to become a B-corp and takes us through that journey, explaining what exactly a B-corp is and advise to those that are going through that experience or are thinking of starting it.

    She discusses how it has changed their business operations, product sourcing and This is silks continual commitment to improvement, sustainability and growing an ethical business.

    Guest links
    https://www.instagram.com/thisissilk/
    https://thisissilk.com/

    Host
    Nicole Higgins
    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    https://www.linkedin.com/company/neon-digital-clicks/about/

  • Do you find selling easy? and are you using your socials to sell as much as you could. If you answered no to both of those questions then this episode is for you.

    Today's episode is a must-listen for every small business owner and entrepreneur looking for sustainable strategies to boost client engagement and sales without the burnout.

    Special guest Sara Dalrymple , a renowned sales trainer and mentor, who brings a treasure trove of practical advice from her new book 'More Sales, Please.' Dive into the heart of service-led selling, the power of storytelling, and how just 30 minutes a day can transform your business.

    Get ready to take notes as we uncover the secrets to consistent sales growth, genuine client connections, and the emotionally-driven world of successful marketing. Don't forget to reach out to Sara for more insights on 'Selling on Stories' and to preorder her book that's changing the game for small businesses everywhere. Here's a peek at what we're unpacking today!

    - The art of service before selling: How prioritizing your clients' needs leads to easier sales decisions.

    - Comfortable self-promotion: Finding the best medium, whether it's videos or writing, to communicate your business value.

    - Engagement without exhaustion: The fine balance of keeping your audience interested while avoiding burnout.

    - Skills that sell: Why promoting, marketing, and selling are the backbone of business success.

    - Size doesn't matter: Why a smaller audience can be just as effective as a large one in achieving sales.

    - Embracing authenticity: The shift in social media towards real content and personal connections.

    - More Sales, Please: A preview of Cara's new book and her 30-minute promotion model for consistent sales.

    - The Selling on Stories cheat sheet: Cara's tool for engaging and converting audiences at different interest levels.

    - The psychological power of storytelling: How emotional connections drive buying decisions.

    - Overcoming the mindset block: Tips to boost your confidence in selling and to focus on your audience.

    - Sales-focused motivation: A discussion on the true goals behind starting a business.

    Sara Darlymple

    Sales stories cheat sheet
    https://view.flodesk.com/pages/634824528c93e14e464b926b

    Website
    https://saradalrymple.co.uk/

    Order Sara's book: More sales Please
    https://uk.bookshop.org/p/books/more-sales-please-how-to-promote-your-small-business-online-achieve-consistent-sales-and-grow-without-the-grind-dalrymple-sara-dalrymple/7392853?ean=9781788604659

    Instagram
    https://www.instagram.com/saleswithsara/

    Host
    Nicole Higgins

    The Buyer and retail coach
    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/
    https://www.linkedin.com/in/nicolehigginsuk/
    https://thebuyerandretailcoach.com/
    https://thebuyerandretailcoach.com/newsletter-sign-up/
    https://thebuyerandretailcoach.com/free-discovery-call/
    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/
    https://neondigitalclicks.co.uk/
    https://www.instagram.com/neondigitalclicks/
    https://www.linkedin.com/company/neon-digital-clicks/about/

  • One of the challenges that a small business can be faced with is when a larger retailer with bottomless pockets blatantly rips off your designs.

    This is one of the topics I'm talking to Cara the founder of snoozeshade on ep 122 of Start Scale Succeed.

    Cara Sayer, founder of Snooze Shade, shares her gripping journey of battling corporate giants and protecting her invention. With her blend of personal anecdotes and business acumen, Cara divulged how she dealt with a big retailer replicating her product in Aldi sparking her plight for IP rights and leading to extensive media coverage.

    She enlightened us about unregistered design rights, the importance of trademarks, and the complexities of safeguarding one's product internationally.

    We cover a LOT in this episode but here's just a snippet

    We talk about how she took on the large retailers when they infringed her designs and copyright and continues to do so.How to protect your designs Focusing on the profit rather than the turnoverA close look at wholesale and distributionInternational trading into multiple countries. Challenges she faced as an entrepreneur Growing the brand and next steps.

    Guest

    Cara Sayer - Snoozeshade founder

    https://www.snoozeshade.com/

    https://www.instagram.com/snoozeshade/

    Host

    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    https://www.linkedin.com/company/neon-digital-clicks/about/

  • In this episode, host Nicole Higgins sits down with Georgia Williams, founder of Ray of Social and Canva Queen, to discuss how to create content that captures attention and stands out from the competition. Georgia shares valuable tips on finding your unique voice, showcasing confidence, outsourcing tasks, and creating a content plan with a purpose.

    Whether you're starting fresh or in need of a content refresh, this episode provides practical advice to help you elevate your content and stop the scroll.

    Key Points:

    - Defining your unique brand voice and identifying what sets you apart from the competition

    - Confidently delivering your message and creating content with conviction

    - The importance of having a content plan and understanding the purpose behind each piece of content

    - Avoiding comparison with competitors and focusing on your own goals and journey

    - Tips for batching content and streamlining the creation process

    - How to approach content creation for a fresh start or to refresh an existing account

    Guest: Georgia Williams

    - Founder of Ray of Social "Canva Queen"

    - Experienced in social media marketing and content strategy

    - Passionate about helping business owners create compelling and eye-catching content without the faff.

    Guest links

    Georgia Williams

    www.rayofsocial.com

    www.instagram.com/rayofsocial

    www.linkedin.com/in/georgiawilliamsrayofsocial/

    Host

    Nicole Higgins

    The Buyer and retail coach

    Nicole Higgins Links

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    https://www.linkedin.com/company/neon-digital-clicks/about/

  • Building a business on your own can be tiring and overwhelming, as you have to wear many hats and juggle all the tasks. Experienced Make Up Artist Donna May Clitheroe founded Donna May London in 2017, creating embroidered make up bags. Rapid growth led Donna to partner with Sarah Spence, her website and brand designer. Together they have taken the business from strength to strength, expanding their customer base, introducing several new products and expanding more into wholesale

    Some of the key takeaways are:

    Partner with someone with complementary skills to grow your business organically. For example, Donna's celebrity connections and makeup artistry experience complemented Sarah's web development and branding skills. Together, they were able to achieve more than they could have on their own.Bigger isn’t always better, Donna May London have prioritized being stocked in boutique lifestyle stores over larger chains, because they do an exceptional job of presenting their products and connecting with their customers Social media has been instrumental in the brand’s success - Google, Facebook, newsletters, Instagram, YouTube tutorials & TikTok have helped them attract customers. An 8K private Facebook group has been invaluable for market research as well as fostering a thriving community.The website is king. Sarah & Donna recommend investing heavily in a quality website & suggest aspiring entrepreneurs learn how to use & update it themselves.Don’t be embarrassed to ask ‘stupid questions’ in order to learn what you need to know for your business.Create your own financial path. Not all businesses need outside funding or investment. Donna May London have prioritized self-funding to maintain the buzz and agility of their business.If your business is turning over six figures, consider investing in a fulfillment center. It can be a big leap forward, but it's worth it for the increased dynamism, efficiency and scalability.

    Donna May London
    Links
    Donna May London Website
    Donna May London Facebook
    Donna May London Pinterest
    Donna May London TikTok

    Nicole Higgins
    Links
    Nicole Higgins

    The Buyer and retail coach
    Nicole Higgins Links
    https://www.instagram.com/thebuyerandretailcoach/
    https://www.linkedin.com/in/nicolehigginsuk/
    https://thebuyerandretailcoach.com/
    https://thebuyerandretailcoach.com/newsletter-sign-up/
    https://thebuyerandretailcoach.com/free-discovery-call/
    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks
    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/
    https://neondigitalclicks.co.uk/
    https://www.instagram.com/neondigitalclicks/
    https://www.linkedin.com/company/neon-digital-clicks/about/

  • How can you boost your personal performance in business and life? Elevate yourself, and you will make better decisions, have more energy and more to give.

    Harvey Fairburn is the founder of Fairburn Fitness and a high-performance coach who specializes in helping business owners elevate their personal standards and improve their performance in their businesses.

    His passion for this work stems from his own personal journey, having experienced the detrimental effects of neglecting self-care and focusing solely on his business. Harvey shares the methods you can use to create a rich, fulfilling business and life.

    Some of the key takeaways are:

    Audit your energy to work out which tasks bring joy or drain your energy. Environment plays a role in energy levels, so it's important to consider the space you work in and the people you interact with.Set boundaries with clients and create designated times for communication to prevent them from consuming all your energy.Discipline is important and comes from having a clear vision of what you want in life and being willing to sacrifice for it.Movement breaks and healthy practices can help create more energy and productivity.Life and business are interlinked, energize your life and your business will benefit as well.

    Harvey Fairburn
    Links
    Fairburn Fitness Website
    Harvey Fairburn Instagram
    Harvey Fairburn Facebook

    Nicole Higgins
    Links
    Nicole Higgins

    The Buyer and retail coach
    Nicole Higgins Links
    https://www.instagram.com/thebuyerandretailcoach/
    https://www.linkedin.com/in/nicolehigginsuk/
    https://thebuyerandretailcoach.com/
    https://thebuyerandretailcoach.com/newsletter-sign-up/
    https://thebuyerandretailcoach.com/free-discovery-call/
    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks
    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.

    Neon is offering listeners a FREE scaling audit worth £3000!

    So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

    https://scaleandglow.com/
    https://neondigitalclicks.co.uk/
    https://www.instagram.com/neondigitalclicks/
    https://www.linkedin.com/company/neon-digital-clicks/about/