Episodes
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Shanel, Host of the Structure and Soul podcast, dives deep into the power of YouTube marketing with guest Ben Jones from Titan Marketing. The conversation kicks off with a look into the nuances of branding and audience growth on the platform, highlighting the unique advantages YouTube offers compared to other social media channels. Ben shares his journey from traditional marketing methods to embracing YouTube, detailing the pivotal moment when he transitioned after losing his Facebook ad accounts unexpectedly. This shift not only changed the trajectory of his career but also opened doors to a new realm of business possibilities through YouTube ads.
Throughout the discussion, Ben emphasizes the significance of understanding your audience and the importance of crafting compelling ad content. He outlines a four-part structure for effective YouTube ads: starting with a hook, followed by a concise elevator pitch, an engaging story, and a strong call to action. Listeners are encouraged to focus on the first few seconds of their ads, as these moments can determine the ad's success. The episode is packed with insights into leveraging YouTube's targeting capabilities, which allow marketers to reach audiences based on income and intent, a strategy that can significantly enhance lead quality.
As the conversation progresses, Ben also touches on the exciting developments in YouTube's advertising landscape, including the emergence of YouTube Shorts and innovative ad formats. He shares how businesses can repurpose successful content from other platforms to engage audiences on YouTube effectively. The episode wraps up with a discussion on the future of marketing, the potential of AI in ad creation, and the importance of nurturing a solid internal team to sustain growth in an evolving digital space. For entrepreneurs and marketers alike, this episode is an invaluable resource filled with practical strategies and inspiration for harnessing the power of YouTube.
Key Takeaways:
Understanding the importance of YouTube ads can significantly boost your business growth. Creating a compelling hook in the first five seconds of your ad is crucial. Effective targeting on YouTube allows you to reach high-income potential clients directly. Utilizing AI for ad script creation can streamline your marketing efforts tremendously. Building a solid marketing strategy is essential for driving traffic to your online business. Helping young entrepreneurs start their own businesses can reshape future generations' financial literacy.Connect with Ben:
titanmarketer.comyouthinbusiness.comAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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Tonyael Miller, also known as Coach T, opens up about her transformative journey from struggling with postpartum depression to becoming a certified wellness coach dedicated to empowering mothers and caregivers. The conversation dives deep into her personal experiences, revealing how fitness became a pivotal tool in her healing process. Tonyael candidly shares her initial reluctance towards physical activity and the significant turning point when she decided to embrace fitness as a means to combat her mental health challenges.
This journey not only changed her life but also inspired her to help other women navigate similar struggles, emphasizing the importance of breaking the stigma surrounding mental health, especially for mothers who may feel isolated in their experiences.
Throughout the episode, Tonyael discusses her coaching philosophy, which is rooted in the understanding that mental and physical health are interconnected. She explains how she addresses the unique needs of her clients, creating a supportive environment that encourages self-care and wellness. Tonyael ’s approach is holistic; she collaborates with licensed professionals in mental health and nutrition to ensure her clients receive comprehensive support. This collaborative model reflects her belief in the power of community and the importance of seeking help, encouraging listeners to prioritize their well-being without guilt. The episode not only highlights Tonyael’s personal growth but also serves as a call to action for listeners to recognize their own health needs and consider fitness as a viable pathway to healing.
As the conversation progresses, Tonyael shares her strategies for growing her business during challenging times, particularly during the COVID-19 pandemic. She highlights the significance of networking and forming partnerships with local businesses to expand her reach and influence. The episode culminates in Tonyael discussing her upcoming projects, including her participation in Women and Men’s Health magazine and the launch of her book, showcasing her commitment to raising awareness about mental health and wellness. Her story is one of empowerment, resilience, and the pursuit of purpose, inspiring listeners to embrace their own journeys and consider how they can foster support within their communities.
Takeaways:
Tonyael's personal journey through postpartum depression led her to become a wellness coach. Fitness and wellness can significantly improve mental health, especially for moms and caregivers. Collaboration with other professionals can enhance service offerings and meet client needs. Investing in coaching has accelerated Tonyael's growth and helped her scale her business effectively. Networking locally allows for authentic connections and can lead to successful collaborations. Tonyael's upcoming event, 'Mindset Movement and Mimosas', emphasizes community and wellness awareness.Connect with Tonyael:
www.fitbytm.comAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: -
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Navigating the complexities of young adulthood can be daunting, but Donovan provides a refreshing perspective on how to approach this transitional phase with confidence and clarity. His background as a school counselor informs his approach to coaching, allowing him to draw from real-life experiences to illustrate the challenges young people face today.
The conversation is rich with insights as Donovan discusses the pressures of societal expectations and the internal struggles that many young adults encounter. He introduces a practical framework—the 'traffic light' system—which helps individuals assess their emotional state and determine when they need to seek support. This tool not only aids in managing stress but also cultivates a culture of open communication, encouraging young adults to articulate their needs without hesitation.
As the discussion progresses, Donovan reflects on his own journey through the educational system and career transitions, sharing valuable lessons about the importance of finding one's true calling. He emphasizes the pitfalls of following a predetermined path that may not align with one's interests or values, urging young adults to explore their passions fearlessly. Donovan's insights on adaptability are particularly poignant in today's fast-paced world, where the ability to pivot and embrace change is more crucial than ever. He champions the development of soft skills—those essential interpersonal abilities that empower individuals to navigate their personal and professional lives successfully.
The episode concludes with a strong message about the role of mentorship and support in shaping the futures of young adults. Donovan underscores the importance of creating safe spaces for exploration and discussion, where young people can express their ambitions without judgment. This conversation serves as a powerful reminder that the journey to adulthood, while challenging, can be navigated with the right guidance, fostering a generation of resilient and self-assured individuals ready to take on the world.
Takeaways:
Donovan emphasizes the importance of helping young adults transition from dependence to independence, discovering their true passions. The pressure young people feel often comes from various sources, including societal expectations and self-imposed standards. Using a traffic light system, Donovan encourages self-care and awareness of mental health among students. He believes that adapting to change is a crucial skill that young people need to develop. Parents play a significant role in guiding young adults to find their paths, often seeking external support. Donovan's experience shows that authenticity and being true to oneself are key in both personal and professional development.Connect with Donovan:
getreadycoaching.comAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
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Shanel welcomes Bianca Jordan, a dynamic immigration attorney who has transformed her law practice into a thriving business model through the power of social media, particularly TikTok.
Bianca shares her journey from starting a virtual law firm in 2014 to pivoting into marketing consultancy during the pandemic. She emphasizes the importance of leveraging platforms like TikTok to build a strong online presence without compromising professional licenses.
The conversation dives deep into Bianca's insights on how professionals across various fields—such as therapists, CPAs, and real estate agents—can utilize social media to attract their ideal clients while maintaining compliance with their regulatory bodies.
Bianca recounts her experiences during the pandemic when many traditional lawyers struggled to adapt, while she thrived by embracing a virtual model and sharing her knowledge. Her story serves as a powerful reminder of the evolving landscape of legal practice and the necessity for professionals to adapt and innovate in their marketing strategies.
Connect with Bianca:
www.instagram.com/brazenlawyer/
www.threads.net/@brazenlawyer
www.tiktok.com/@brazenlawyer
www.linkedin.com/in/brazenlawyer
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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In this empowering episode of Structure and Soul, host Shanel Evans sits down with Venice Garner Moore, a licensed therapist, spiritual life coach, and the founder of Embracing Your Difference. Together, they explore the intersections of mental health, spiritual wellness, and entrepreneurship. Venice shares her personal journey from witnessing her mother’s struggles with depression to building a thriving mental health practice and supporting entrepreneurs, couples, and individuals. This episode is packed with insights on overcoming mental health barriers, embracing your differences, and creating a balanced, intentional life as an entrepreneur.
The Role of Mental Wellness in Business Success: Venice emphasizes the importance of addressing mental health for entrepreneurs to thrive in their businesses and relationships.
Breaking Cultural Barriers: Mental health care isn’t taboo—it’s essential. Venice discusses the stigma surrounding therapy in different cultures and how to advocate for better care.
Repackaged Expertise: Learn how Venice pivoted her business model by introducing retreats and workshops, expanding her offerings while staying true to her mission.
"The trauma you’ve experienced doesn’t define you. It’s time to release what no longer serves you." — Venice Garner Moore
Connect with Venice Garner Moore:
Instagram: @embrace_your_differenceWebsite: https://blinq.me/5kMrHu4vpxpqfaNGc5tPAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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Amanda's engaging conversation on the Structure and Soul podcast offers a deep dive into the challenges faced by interior designers in establishing their online identities. With a focus on authenticity, Amanda describes how many professionals hide behind generic content instead of embracing their colorful personalities. She introduces the concept of 'ditching the vanilla,' which serves as a rallying cry for creatives to express themselves vibrantly and connect with their audience on an emotional level. Throughout the episode, Amanda articulates the vital role that storytelling plays in attracting clients, asserting that true connection arises from sharing personal experiences rather than merely showcasing work.
The discussion also highlights Amanda's transition from traditional interior design to coaching, emphasizing her passion for helping others navigate the complexities of digital branding. She recounts her journey of building a successful e-design business while traveling the world, demonstrating the power of adaptability and innovation in today's market. Amanda's insights are particularly relevant in a post-COVID landscape, where many are re-evaluating their professional paths and seeking more flexible, fulfilling careers. This episode provides not only practical tips for enhancing social media presence but also a motivational call to embrace one's unique story and use it to foster genuine connections with clients.
Takeaways:
Amanda emphasizes the importance of authenticity in branding and social media for interior designers. Ditching the vanilla approach means showcasing your unique story to attract clients. Creating a vibrant online presence is crucial for standing out in the design industry. Networking and collaboration can lead to unexpected opportunities and business growth. Amanda shares her transition from working with homeowners to coaching fellow designers online. The journey of overcoming online harassment and rebuilding a business is truly inspiring.Connect with Amanda:
FosterDecorConsulting.comAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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Diving into the world of high-ticket coaching and consulting, Shanel and Jackie discuss the challenges and triumphs of building a business centered around impactful messaging. Jackie highlights her unique approach to messaging that focuses on desires rather than problems, steering clear of the traditional 'problem-agitate-solve' formula that often leaves potential clients feeling disempowered. The conversation flows into the importance of understanding the current market dynamics, where buyers are now more discerning and require a longer nurturing process.
Jackie stresses the need for entrepreneurs to offer varied price points and flexible options to cater to diverse client needs, as well as the resurgence of live webinars and masterclasses as effective tools for engagement. This episode is a treasure trove of actionable tips for those in the coaching and consulting space, offering a fresh perspective on how to adapt and thrive in today’s competitive landscape.
Takeaways:
Effective messaging is essential for high-ticket sales; it's not just about ads. Building authentic relationships through social media can enhance your marketing strategy. Nurturing your leads and providing value can lead to better conversions over time. Shifting focus from pain points to desires can attract more empowered clients. Creating a diverse range of offers can cater to different client budgets and needs. Consistency in showing up on social media fosters trust and engagement with your audience.Connect with Jackie:
https://www.drjackienoelke.com/highticketinnercircleAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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In this episode of Structure and Soul, host Shanel Evans welcomes Danielle Fiser, the ultimate Floral Boss and mastermind behind the Floral Boss Collective. Danielle shares her journey from hobbyist to floral entrepreneur, emphasizing the importance of embracing your unique style and building a brand that stands out in a crowded market. She also discusses the challenges of navigating the creative industry, the mindset shift from hobbyist to business owner, and the power of building community through her collective. Whether you’re an artisan, an aspiring entrepreneur, or simply curious about the world of floral design, this conversation is packed with inspiration and actionable insights.
Key Takeaways:
From Hobbyist to Boss: Danielle shares how she turned her passion for floral design into a thriving business by identifying her ideal customer, embracing luxury design, and building a brand that resonates with high-end buyers.The Floral Boss Collective: This supportive community for floral artisans focuses on elevating creative and business skills, from mindset and pricing to expanding into new markets.The Value of Authenticity: Danielle emphasizes the importance of showing up as your true self, attracting clients and collaborators who align with your values, and embracing vulnerability as a strength in business."Creatives are unique, but we often undervalue our work. Knowing your worth and your audience changes everything.” — Danielle Fisher
Connect with Danielle Fiser:
Website: MeetWithDanielle.orgAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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Kisha Martin Riley's journey as a community champion and founder of More Than a Model unfolds through her conversation with Shanel, highlighting the transformative power of community involvement in youth empowerment. Kisha, a mother of four, reflects on her upbringing where communal parenting played a crucial role in her development. This experience shaped her belief that raising children shouldn't rest solely on individual parents but rather involve a network of supportive adults who contribute to a child's growth. Shanel and Kisha resonate on this theme, sharing anecdotes from their lives that underscore the impact of a collaborative community approach.
As the conversation shifts to the mission of More Than a Model, Keisha elaborates on how the organization transcends traditional modeling by promoting a deeper understanding of self-worth among youth. The initiative encourages participants to embrace their multifaceted identities—beyond physical appearances and societal expectations. Kisha's approach emphasizes conflict resolution and effective communication, crucial skills that can empower young people to navigate challenges in their lives. Furthermore, the episode touches upon the importance of creating opportunities for youth from underrepresented backgrounds, reinforcing Kisha's commitment to bridging gaps in access and resources.
Listeners are invited into Kisha's ambitious vision for the future of More Than a Model, including plans for a respite home for youth, which aims to provide a safe space for them to decompress and learn vital life skills. The dynamic between Kisha and Shanel illustrates how passion for community service can inspire actionable change, turning ideas into impactful programs. The episode serves as a reminder of the significant role that nurturing environments play in developing well-rounded individuals and the necessity of prioritizing self-care for those committed to serving others, making it a must-listen for anyone interested in community development and youth mentorship.
Key Takeaways:
Community involvement is crucial; both Keisha and Chanel emphasize the importance of empowering youth. Kisha's organization, More Than a Model, focuses on providing opportunities beyond traditional modeling. Creating a respite home for youth is one of Keisha's dreams for her community. Self-care is vital for entrepreneurs like Kisha and Shanel to maintain their effectiveness. Both speakers highlight the importance of teaching children about entrepreneurship and financial literacy. The significance of community parenting is highlighted as a lost art in today's society.Resources: Local Superstar ebook
Connect with Kisha:
morethanamodel.orgfacebook.com/morethanamodelinstagram.com/i_am_morethanAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest:... -
Myrna Laine Hyppolite's insights into financial wellness take center stage as Shanel and Myrna engage in an uplifting conversation about empowering women through investing. Myrna, a financial wellness coach and wealth strategist, shares her personal evolution from a high-achieving individual without financial knowledge to a dedicated advocate for women's financial education. This episode explores the common fears and misconceptions women have about investing and how Myrna's coaching effectively addresses these issues. She emphasizes that understanding the stock market is not reserved for the elite but is accessible to all, particularly women who are often taught to be cautious with money.
The dialogue reveals Myrna's method of breaking down complex financial concepts into relatable language, making investing more approachable for her clients. By helping women transition from passive consumers to active investors, Myrna instills confidence and competence in their financial decision-making. The discussion also unveils the emotional aspects of financial wellness, as Myrna highlights the importance of cultivating a positive money mindset. She explains how limiting beliefs about money can negatively impact one's financial journey, and she offers strategies to overcome these barriers. This enlightening conversation serves as a powerful reminder that financial literacy is not just about numbers—it's about fostering a sense of empowerment and self-worth.
Moreover, Shanel and Myrna delve into the real-world impact of investing, sharing inspiring success stories from Myrna's clients. They highlight the transformation of women who have embraced investing, noting how it has changed their financial trajectories and provided opportunities for creating generational wealth. The episode concludes with a strong call to action for women to prioritize their financial education and take charge of their financial futures, reminding listeners that it's never too late to start investing and building wealth.
Resource Shared during the episode: Local Superstar: Pink Flamingo Method
Connect with Myrna:
empowerfinancialwellness.comLinkedIn: Myrna Laine-HyppoliteAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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Taurea's journey from network marketing standout to a sought-after coach for authors is a testament to the power of resilience and reinvention. Growing up in Virginia and becoming a top earner in her network marketing company, Taurea realized that her identity as an entrepreneur was often overlooked by traditional business leaders. To bridge that gap, she penned her first book, 'A Vision of Freedom', which not only established her credibility but opened doors to new opportunities.
Fast forward to today, Taurea empowers aspiring authors to leverage their books into income-generating assets and speaking engagements. With over 60,000 authors mentored since 2015, she shares her innovative strategies for building multiple revenue streams and achieving recognition in their respective fields. The conversation dives deep into how Terea's past experiences shaped her present, emphasizing that every setback can lead to a powerful comeback if used correctly.
Key Takeaways:
Taurea emphasizes leveraging your book to create new revenue streams and gain recognition. Building a personal brand as an author requires strategic planning and community engagement. Transitioning from network marketing to your own business involves overcoming initial setbacks and doubts. The importance of recognizing your self-worth and the value of your work in entrepreneurship. Creating meaningful connections can lead to more speaking opportunities and business growth. Taurea's journey highlights how personal challenges can drive professional development and resilience.Connect with Taurea:
10kbook.comAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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Shanel welcomes LinkedIn strategist and coach Mollie to the Structure and Soul podcast to explore the unique intersection of business strategy and spirituality. Mollie shares her journey from a corporate HR background to becoming a sought-after LinkedIn expert, emphasizing the importance of authenticity and self-acceptance in the entrepreneurial world.
The conversation delves into why Mollie chose LinkedIn over other social media platforms, highlighting its potential for connecting with high-end clients who value meaningful business interactions. They discuss how personal branding on LinkedIn can feel daunting for those transitioning from a corporate mindset, and Mollie provides insights on how to make it a fun and engaging experience. She encourages entrepreneurs to show their true selves, shedding the corporate constraints that often stifle creativity and personality, thus allowing their unique voice to shine through in their online presence.
Key Takeaways:
Mollie emphasizes the importance of authenticity and leveraging personal energy to attract clients. Entrepreneurship is a spiritual journey that requires both strategy and self-awareness. Transitioning from a corporate background to entrepreneurship can be challenging but rewarding. Mollie shares that the right mindset and belief in oneself are crucial for success. Using LinkedIn effectively can help monetize expertise and attract high-end clients. It's important to delegate tasks to maintain energy and focus on core business activities.Connect with Mollie:
LinkedIn: Mollie LoAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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Shanel welcomes Roxanne Engstrom to the podcast for an engaging conversation about the intersection of creativity, authenticity, and business structure. Roxanne shares her journey as a photographer dedicated to helping women and business owners tell their stories through powerful imagery while emphasizing the importance of showing up authentically.
They discuss the challenges creatives face in balancing their artistic instincts with the need for a solid business framework, advocating for collaboration over competition. Roxanne also touches on the significance of intentionality, vulnerability, and the importance of setting boundaries in both personal and professional spheres. This episode inspires listeners to embrace their unique journeys and the messy, beautiful process of growth in both life and business.
Throughout the conversation, themes of community and collaboration emerge as integral to both Shanel's and Roxanne's professional philosophies. Roxanne shares her commitment to fostering connections among women, encouraging them to embrace their stories and to collaborate rather than compete.
This discussion resonates particularly in the context of the current cultural landscape, where many creatives struggle to find their voice amidst external pressures. Roxanne's insights on storytelling ethics highlight the responsibility that comes with representing others' narratives, especially those from marginalized backgrounds. Her experiences in diverse environments have profoundly influenced her perspective on authenticity and representation, leading to a rich discussion about the nuances of visual storytelling.
The episode not only explores the technical aspects of photography but also delves into the emotional dimensions of the creative process. Roxanne recounts touching moments with clients who find empowerment and healing through their photographic experiences, underscoring the impact of vulnerability in her work. Both women advocate for a redefinition of success that prioritizes authentic connection and community impact over traditional metrics of achievement. As they wrap up their conversation, listeners are left with a strong message about the importance of authenticity, intentionality, and the courage to show up as one's true self in both personal and professional realms.
Takeaways:
Roxanne emphasizes the importance of authenticity and vulnerability when showing up in business. Creating a safe space for clients to share their stories is essential in photography. Entrepreneurship is a journey that involves embracing vulnerability and learning from failures. Collaboration over competition is vital for fostering community among women entrepreneurs. Roxanne advocates for intentionality in storytelling and visual representation for businesses. Starting fresh in one's career is about refining and relaunching rather than starting over.Connect with Roxanne:
hawaimages.comInstagram: @roxengstromAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest:... -
In today's episode of Structure and Soul, host Shanel Evans chats with radical self-love coach Theresa Noye about how heart-centered, high-achieving women can build sustainable success by putting themselves first. Theresa shares her transformative journey from prioritizing everyone else to empowering herself and her clients to embrace radical self-love.
The conversation covers the importance of honesty, celebrating every step forward, and finding joy outside of constant achievement. Shanel and Theresa also dive into the spiritual journey of entrepreneurship and why self-love practices are crucial for showing up authentically. Tune in to learn practical tools like the "dump and replace" method and hear candid red pen moments that emphasize self-correction with love.
Key Takeaways:
Embracing Radical Self-Love: Theresa shares her journey to self-prioritization, emphasizing that high-achieving women often need a mindset shift to see self-care as essential, not selfish. This approach is especially important in entrepreneurship, where constant goal-chasing can lead to burnout without intentional self-love.
Honesty and Awareness: Awareness is the first step toward change, helping women recognize social narratives that pressure them to overperform. Theresa guides her clients through unpacking this narrative, tuning into how they truly feel, and replacing negative thoughts with self-affirming beliefs.
Transformation Tools: Theresa and Shanel highlight practical tools like the "dump and replace" exercise, which helps in letting go of negative thoughts and replacing them with positive ones in real time. They stress the importance of celebrating small wins and finding joy in daily actions.
The Spiritual Journey of Growth: Both Shanel and Theresa agree that entrepreneurship is a spiritual journey, bringing up deep-seated fears and insecurities. They emphasize the need for resilience, consistency, and community, helping entrepreneurs stay grounded and find their own success rhythm.
“We love to say ‘you can’t pour from an empty cup,’ but we have to start living it. Self-love is the key to showing up fully in our work and relationships.” — Theresa Noye
Connect with Teresa Noye:
Website: TeresaNoye.comInstagram, LinkedIn, Facebook: @TheresaNoyeYouTube: Teresa Noye Sleep Stories – Check out her relaxing sleep stories, a perfect resource for winding down and prioritizing restful sleep.About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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In today's episode of Structure and Soul, Shanel Evans gets up close and personal with Krystal Vazquez, the mastermind behind Krystal Clear Action, a company renowned for its top-notch event planning, project management, and operations support. Krystal takes us on her journey from organizing in school leadership roles to launching her own operations-focused venture, Krystal Clear Action.
Together, we unpack what it takes to flourish as a heart-centered leader, the significance of sustainability for those on a mission to help others, and the power of forging connections both online and offline. Tune in for nuggets of wisdom on how to stay resilient and dodge burnout while building a business that aligns with your passion for helping others.
Key Takeaways:
Sustainability is Key for Heart-Centered Leadership: Krystal stresses that to fully give to others, leaders must prioritize their own well-being and profitability, creating a stable foundation from which to serve others sustainably.
The Power of Face-to-Face Connection: Despite the convenience of virtual connections, Krystal underscores the unique impact of in-person events. Through CEO roundtables, business brunches, and retreats, she has curated spaces where entrepreneurs can escape isolation, network meaningfully, and exchange ideas face-to-face.
Passion Found in Operations: From her early days organizing school clubs to managing projects and teams, Krystal has had a lifelong knack for operations, a passion that became the cornerstone of her business. She discusses how this skill has allowed her to branch out into areas like retreat planning and social media management.
Tackling Entrepreneurial Loneliness: Shanel and Krystal delve into how connecting in person has become a vital element for entrepreneurs who may feel isolated, providing a space to rejuvenate, collaborate, and feel supported in their journey.
"You can’t nourish someone else if you’re not eating. For heart-centered leaders, it’s crucial to ensure your own needs are met so you can truly serve others." – Krystal Vazquez
Connect with Krystal Vazquez:
Website: KrystalClearAction.comInstagram: @KrystalClearActionAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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Heyyy, in this episode, Shanel Evans chops it up with her FyreSavvy co-founder, Dawnna St. Louis. Dawnna, a visionary sales guru, spills the tea on her unique approach to smashing through revenue ceilings, mastering high-end sales, and helping entrepreneurs scale their businesses with ease. They dive into Dawnna's journey, her superpower of turning ideas into money, and how she helps clients level up their pricing and mindset to unlock new levels of success. Here's the lowdown:
1. Dawnna’s Superpower – Turning Ideas Into Money: Dawnna reveals how she takes entrepreneurs’ expertise and flips it into revenue-generating opportunities. She discusses how her ability to see potential in ideas has led to significant growth for her clients.
2. Breaking Through Revenue Ceilings: Dawnna breaks down the common mindset shifts needed to surpass revenue ceilings and shares why “what got you here won’t get you there.” She addresses common fears like raising prices and how to elevate your client base to match higher pricing.
3. The Psychology of High-End Sales: Get the scoop on the key differences between selling low-ticket versus high-end services. Dawnna outlines the mindset and strategic shifts entrepreneurs need to command higher prices and attract premium clients.
4. How the “Bat Signal” Framework Works for High-End Sales: Dawnna breaks down FyreSavvy's “Bat Signal” framework, explaining how it helps entrepreneurs position their offers to stand out and succeed in the high-end market.
5. Overcoming the Scarcity Mindset: Dawnna shares her approach to staying confident in her expertise and avoiding the scarcity mindset that can derail business growth. She emphasizes the importance of staying in your lane and knowing when to step aside for others who are a better fit for certain roles or industries.
Dawnna announces the upcoming launch of the FyreSavvy High-End Sales Certification, which will help sales professionals master high-ticket sales strategies and stand out in the marketplace. This certification will equip entrepreneurs with the tools to elevate their sales process and confidently close high-end deals.
Connect with Dawnna St. Louis:
Website: FyreSavvy.netInstagram: @dawnnastlouisDawnna's Bat Signal Sales Framework: www.salessuperstar.netAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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In this enlightening episode of the Structure and Soul podcast, we're vibing with leadership strategist and consultant, Dawn Christian. We're diving deep into the heart of leadership, exploring how personal values shape leadership styles.
Dawn drops gems from her experiences leading teams and driving collaborations, with a special focus on creating environments of trust and belonging. Throughout the episode, Dawn and Shanel unpack how to align leadership with core values, why it's a game-changer for team productivity, and how entrepreneurs can navigate the leadership challenges they face in their businesses.
Leadership & Values 101: We're talking about how leadership styles are deeply rooted in personal values, whether you're rocking the corporate world or entrepreneurship. We're also highlighting the importance of recognizing your own beliefs as a leader.
The Real Deal on Leadership: Dawn shares her approach: transforming teams into collaborators by centering leadership around humanity and authenticity. She also talks about building trust with your team by sharing what drives you as a leader.
Belonging in Leadership: We're exploring the origin of Dawn’s organization, Belong by Dawn Christian, and the importance of fostering true belonging, not just performance. We're also discussing how leaders can inadvertently lead in spaces where they don't want to belong, and the importance of self-awareness in leadership roles.
Mindset Shifts for Entrepreneurs: We're tackling entrepreneurship challenges, including navigating financial risks and balancing identity after transitioning from corporate. Dawn shares her mindset of treating her corporate job as her “angel fund” and strategic planning for her business exit.
Building Community & Support: We're emphasizing the importance of surrounding yourself with a supportive community of leaders, therapists, and mentors. We're also highlighting mental health, wellness, and therapy as crucial for personal and professional growth.
“Leadership is about showing up as your true self and leading with your values.”
Resources Mentioned:
Dawn Christian’s company: Belong by Dawn ChristianBook recommendation: Trust by John MasseyConnect with Dawn Christian:
Website: bleadership.communityInstagram: @bleadership.communityLinkedIn: Dawn ChristianAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more...
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In this inspiring episode of Structure and Soul, we're kickin' it with golf pro turned business coach, Eric Cogorno. With over 15 years in the golf industry and a seven-figure online coaching business under his belt, Eric shares his journey from one-on-one golf coaching to building an online brand. He now uses his expertise to help personal brands monetize their skills.
Listen in as Eric takes us from picking golf balls on the range to running a multimillion-dollar business, his challenges with scaling, and how he uses goal-setting to create sustainable success. Whether you're a coach, consultant, or service-based entrepreneur, Eric’s insights on personal branding and scaling online can help you elevate your business game!
Key Takeaways:
Golf Pro to Business Coach: Eric shares his journey from in-person golf coaching to building a seven-figure online coaching business.
Mindset Magic: Eric talks about the mindset shifts needed to grow from a $90,000/year business to $1.2 million annually.
Goal-Setting Gold: Eric emphasizes the importance of long-term goal-setting and visualization in achieving big goals.
Content Creation Tips: Eric shares practical tips for creating consistent content and improving over time.
Actionable Strategies:
Commit to creating 100 pieces of content, and treat the first ones as practice.Use consistent calls-to-action to direct your audience to one offer.Focus on improving just one aspect of your content (lighting, editing, etc.) every few videos to see long-term results.Write down and visualize your goals daily to keep moving toward your long-term vision."If you truly believe your product can help someone, it’s your ethical responsibility to sell it to them."
Connect with Eric Cogorno:
YouTube: Eric Cogorno GolfNew Channel: Lessons I've Learned with Eric CogornoWebsite: ericcogornogolf.comAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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Heyyy, in this enlightening episode of Structure & Soul, Shanel Evans kicks it with Dr. Bonnie Wilson, CEO of Exceeding the Mark Executive Coaching and Consulting. Dr. Bonnie shares her unique journey from ER nurse to leadership coach for tech professionals, helping them move from being "promotion-ready" to "promotion-selected." The episode is packed with humor, wisdom, and insights into leadership, values, and finding balance in high-stress environments like tech.
Here's the lowdown:
1. From ER to Executive Coaching: Dr. Bonnie spills the tea on her transition from ER nursing to coaching tech leaders, highlighting the universal need for effective leadership skills, regardless of industry.
2. Managing the 'Emergency' Mindset in Tech: Dr. Bonnie helps leaders distinguish between real emergencies and self-imposed urgency, encouraging them to pause, prioritize, and let go of unnecessary stress.
3. Balancing Values and Career: A core part of Dr. Bonnie’s coaching is helping leaders align their work with their personal values, ensuring they prioritize what’s truly important in their lives—whether that's family, health, or faith.
“Is anyone going to die if you don’t answer that email? No? Then let it go.” – Dr. Bonnie Wilson
Connect with Dr. Bonnie Wilson:
LinkedIn: Dr. Bonnie WilsonWebsite: Exceeding the Mark Executive Coaching & ConsultingAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:
Don’t miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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Heyyy, in this captivating episode of the Structure & Soul podcast, host Shanel Evans chops it up with her guest and colleague, Doug Stampfli, a master mindset and leadership coach. Doug shares his journey from high school basketball coaching to becoming a mindset guru, helping leaders, teams, and business owners overcome mental roadblocks and reach new levels of performance. Doug keeps it real about his personal challenges, from getting the boot to redefining his identity, and reveals how his "Defresh Focus and Flow" method helps high-achieving individuals find clarity and purpose. Here's the lowdown:
1. Doug's Journey into Mindset Coaching: Doug spills the tea on how his experience as a basketball coach, where hard work was his mantra, led to a pivotal moment when his strategy stopped working. This forced him to shift his mindset and explore the deeper power of thoughts and emotions in success.
2. The Power of Gratitude and Self-Leadership: After losing a coaching job, Doug chose to write thank-you notes and practice gratitude, helping him break through feelings of bitterness and resistance. He emphasizes the importance of leading oneself before leading others.
3. D-Fresh Focus and Flow Method: Doug's unique coaching style emphasizes creating a safe space for open conversations, helping clients find their focus, and reducing overthinking. His method is rooted in simplicity, connection, and helping people tap into their deeper "why."
4. Balance for Entrepreneurs: Doug discusses how entrepreneurs often face a balancing act between the structure of corporate life and the freedom of entrepreneurship. He helps clients reconnect with their "why" and remember that they have the power to create their own structure and flow.
5. Working with Diverse Clients: Doug highlights his passion for working with people from different backgrounds and how his curiosity and desire to learn have made him an effective coach for clients from all walks of life. He emphasizes building relationships and understanding before diving into solutions.
"Sometimes the story that we think is holding us down is the same story that can set us free." – Doug Stampfli
Connect with Doug Stampfli:
Website: Meet with Doug (Book a meeting to explore how Doug can help you or your team)About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans
Subscribe & Leave a Review:
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