Episodit
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Curious how tiny food baking went viral? “My Mini Bakes” shows that big things come in small packages, with 3 million TikTok followers and features on Italian TV cooking shows.
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Why are more people diving into chilly waters all year round? Meet Annabel Médard, an open water swimming enthusiast who shares her perspective on the joys and benefits of swimming in nature, and the communities that have formed around the open water (218 characters)
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Puuttuva jakso?
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How do Alternate Reality Games use storytelling to explore mental health challenges? Eveghost, creator of "Under the Surface," shares insights into blending fiction with reality to raise awareness.
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Why is roller derby more than just a sport? In this Subcultural episode, Marilyn Tantrum’s journey began as solace after her father's loss. For her, roller derby fosters inclusivity and empowerment.
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Would you live in a dumpster? Harrison Marshall does! He turned a skip bin into a unique London home, gaining global attention and sparking discussions on affordable living.
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What is home when you’re constantly moving? Sabina, a third culture kid turned professional house sitter and travel influencer, reflects on her upbringing and its influence on her nomadic lifestyle.
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Why are ASMR videos everywhere on TikTok? Coined by Jennifer Allen in 2010, ASMR's popularity has surged. ASMR YouTuber, Maxence Rodier shares how ‘ASMRtists’ evoke unique sensations.
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Why are we fascinated by France? Rebecca Leffler, expat, film journalist, and the real Emily in Paris, explores how on-screen perceptions have fueled our fascination with the country off-screen.
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Why do Olympics fans globetrot for multiple Games? Meet Rachel Tobias, a devoted Olympics enthusiast who shares her commitment to spectating, pin collecting, and staying connected with the global games.
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Interested in the future of A.I. and virtual influencers? Japanese icon Imma, known for her pink bob and fashion collabs was once named Forbes Poland Woman of the Year. Imma and "manager" Sara discuss storytelling and celebrity.
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Ever wished your cat could be your adventure buddy? Caleb and Kodiak the Travel Cat did just that - trading corporate life for remote entrepreneurship. Listen to how Caleb’s Tik Tok videos of their thrilling outdoor journeys has captured the hearts of millions online (175 characters)
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What drives the evolving world of cyborgs, biohackers and grinders? Alexis speaks to Lepht Anonym, a key figure engaged in discussions on accessibility, bodily autonomy, and human enhancement (229 characters)
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How did a Facebook group reshape gaming? Jay-Ann Lopez, the trailblazing founder of Black Girl Gamers, discusses how her humble community blossomed into a multi-platform network of over 10,000 black female gamers
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Charlotte M. Ellett’s unique approach to sleep – taking 1.5-hour naps in blocked increments throughout the day – is a method that defies convention in pursuit of personal transformation and growth. Join the conversation as Alexis and Charlotte meditate on the joys, challenges and benefits of an alternative sleep pattern.
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Dean Imhoff and Jenna John two-step through the vibrant intersection of LGBTQ+ identity and country dancing – celebrating the welcoming, intergenerational community focused on self-expression, belonging, and joy.
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Can identity be discussed tactfully and humorously? Absolutely! Pele Voncujovi uses comedy and TikTok to explore his Ghanaian-Japanese experience.
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What makes maximalism magnetic? SaraCampz, a sustainable maximalist, has captivated a loyal audience through her eclectic wardrobe of bold colors, patterns, and silhouettes. We meet the woman inspiring millions with her style.
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Introducing Subcultural. Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, join us as we explore an array of niche, yet impactful communities investigating what drives subcultures, and examining why understanding motivation matters when trying to reach specific audiences.
