Episodes
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In this episode of the Sustainable Coaching Podcast, Marilyn delves into the crucial elements of a six-figure lead generation strategy for coaches, emphasizing clarity, confidence, and consistency as key pillars for success. She highlights the importance of understanding one's niche, target audience, and unique value proposition, alongside the significance of building confidence through skill mastery and consistent action.
Marilyn also explores the role of SEO in maintaining visibility and relevance in the marketplace, offering practical insights for optimizing content and building credible links.
In this episode, you'll learn:
How can clarity and confidence impact the quality of leads in a coaching business?What are actionable steps for integrating targeted keywords naturally into content?Why is consistency essential for sustaining momentum and achieving long-term success in lead generation?Join Coaching with Confidence | Instagram | LinkedIn
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In this episode of the Sustainable Coaching Podcast, Marilyn delves into the pivotal role of confidence in the journey of building a successful coaching business. Explore how mastering your mindset can be the game-changer you've been seeking. Listeners take a look into the heart of building a thriving coaching business.
Marilyn passionately explores the often-overlooked yet essential ingredient of confidence in entrepreneurial success, emphasizing its profound impact on personal and professional growth. Throughout the episode, Marilyn eloquently articulates the significance of mastering one's mindset, highlighting how self-belief and resilience are the cornerstones of a successful coaching business.
In this episode, you'll learn:
How does confidence impact your ability to attract clients and drive business growth?What are the common manifestations of self-doubt and how can you overcome them?Why is it essential to cultivate strong communication skills and expand your comfort zone as a coach?Join Coaching with Confidence | Instagram | LinkedIn
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Missing episodes?
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In this episode of the Sustainable Coaching Podcast, Marilyn discusses the importance of leveraging podcasts for business growth, specifically tailored to coaches, consultants, and therapists. She emphasizes how podcasts can help manage time effectively, position expertise, and reach a global audience.
In this episode, you'll learn:
How can marketing efforts be balanced with daily responsibilities, especially for those with limited time?The advantages of podcasting over solely relying on social media algorithms to maintain visibility and client acquisition.The significance of positioning oneself as an expert through podcasting, implementing sustainable marketing strategies, and investing in quality content production.Join Coaching with Confidence | Instagram | LinkedIn
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In this episode of the Sustainable Coaching Podcast, we dive into the critical role of SEO in starting and scaling your coaching business. Discover why SEO strategies are essential for attracting aligned leads and maximizing visibility on platforms like Google, YouTube, and social media.
Join us as we uncover the secrets behind SEO success and learn practical tips for positioning your expertise effectively. Plus, find out how to set realistic expectations and see results in as little as 30 days.
In this episode, you'll learn:
How can SEO help you attract the right clients for your coaching business?What are the key strategies for optimizing your presence on Google, YouTube, and social media?Why is understanding the timeline and expectations crucial when implementing SEO for your coaching business?Join Open House | Join Coaching with Confidence | Instagram | LinkedIn
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In this episode of the Sustainable Coaching Podcast, Marilyn delves into the critical topic of building a profitable coaching business centered around your unique offer, emphasizing the importance of mastering messaging and marketing alignment.
Listeners will learn valuable insights on understanding their offer, creating a demand, and building a comprehensive strategy to attract their ideal clients.
Through engaging discussions and practical advice, Marilyn shares strategies to elevate your coaching business's success.
In this episode, you'll learn:
What steps can you take to understand and define your unique coaching offer?How can you effectively create urgency and demand for your coaching services?What strategies should you implement to build a comprehensive marketing strategy around your offer and attract your ideal clients?Join Coaching with Confidence | Instagram | LinkedIn
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In this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into effective lead-generation strategies for new coaches aiming to achieve a six-figure income without overthinking or overspending. Marilyn demystifies common myths surrounding successful coaching businesses and offers tangible advice on gaining clarity in your niche, understanding your target audience, and defining your unique value proposition.
She emphasizes the importance of mastering a specific skill set for lead generation, such as SEO, and shares insights on the significance of having meaningful conversations with potential clients. Additionally, Marilyn highlights the value of quality over quantity in building a coaching business and introduces her SEO-focused cohort for coaches looking to scale their businesses sustainably.
In this episode, you'll learn:
What is the key factor to consider when developing a lead generation strategy as a coach?How can gaining clarity on your niche, target audience, and unique value proposition impact your coaching business success?Why do coaches need to focus on quality rather than quantity when attracting clients?Join Coaching with Confidence | Instagram | LinkedIn
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In this episode, Marilyn West discusses the significance of embracing change and prioritizing self-care on the entrepreneurial path. As someone who has weathered the challenges of entrepreneurship since 2012, Marilyn shares her insights on starting over and slowing down, emphasizing the importance of aligning vision with values and cultivating resilience.
Through candid anecdotes and practical advice, listeners will discover how to define their vision, scale wisely, and adapt to setbacks in their coaching business journey.
How can defining your vision and values help you navigate the entrepreneurial landscape? What strategies can coaches employ to start small and scale wisely? How can cultivating resilience and adaptability lead to sustainable success in coaching businesses?Join Coaching with Confidence | Instagram | LinkedIn
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In this episode, Marilyn West delves into the crucial concept of embracing the journey of personal and professional growth as a coach. She shares her own experiences and insights, emphasizing the importance of patience, resilience, and self-belief in navigating the challenges of building a coaching business.
Through candid anecdotes and practical advice, Marilyn encourages listeners to adopt a growth mindset, set smart goals, and overcome setbacks with determination
In this episode, you'll learn:
What mindset shift is essential for coaches aspiring to success? How can setting smart goals accelerate your progress as a coach?What strategies can you employ to cultivate resilience and overcome obstacles on your coaching journey?JOIN Coaching with Confidence | Instagram | LinkedIn
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In this episode, Marilyn West delves into maintaining consistent sales within your coaching business, steering away from superficial marketing tactics and focusing on sustainable strategies. We explore the significance of positioning yourself as an expert, understanding the dynamics of marketing and sales funnels, and mastering SEO techniques to attract problem-aware leads.
In this episode, you'll learn:
How can positioning yourself as an expert elevate your coaching business and attract the right clientele?What are the key components of an effective marketing funnel, and how do they contribute to consistent sales flow?Why is mastering SEO crucial for attracting qualified leads who are actively seeking solutions to their problems?JOIN Coaching with Confidence | Instagram | LinkedIn
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In this episode, Marilyn dives into the world of video podcasting and its potential for content repurposing, particularly in the context of leveraging SEO on Instagram. She shares her recent viral success story on Instagram, reaching a million in reach by implementing savvy SEO strategies and reintroducing her digital product, Savvy SEO, to help coaches attract aligned leads.
Through a series of questions, Marilyn guides listeners to explore key insights, including understanding the Instagram algorithm's focus on psychographics, the importance of user experience in content creation, and the influence of AI on SEO and content quality.
Marilyn emphasizes the shift from static posting to engaging video content, urging coaches to adapt to evolving trends and prioritize building connections with their audience. She also announces her commitment to weekly podcast episodes and encourages coaches to join the Savvy SEO Squad to elevate their social media presence and attract their ideal clients.
In this episode, you'll learn:
What are the crucial elements of the Instagram algorithm that coaches need to understand for successful content strategy?How can coaches optimize user experience on Instagram to enhance engagement and attract their target audience?What role does AI play in influencing SEO on Instagram, and how can coaches leverage AI tools to elevate their content quality and brand visibility?Join SAVVY SEO Squad | Instagram | LinkedIn
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In the Sustainable Coaching Podcast, host Marilyn West delves into the crucial intersection of content marketing strategy and the customer journey for coaches in 2024. She emphasizes the importance of a well-defined approach to increase brand visibility, generate leads, and drive sales.
Marilyn provides actionable insights on assessing whether you need to focus on visibility, leads, or sales and how to align your content strategy accordingly. From understanding the stages of the customer journey to implementing sustainable lead generation systems, she guides coaches in building a strong foundation for their businesses. Join Marilyn as she explores the strategic approach that empowers coaches to make sales consistently while avoiding the pitfalls of aimless content creation.
In this episode, you'll learn:
Do you need to increase visibility?How to identify if your audience lacks belief in your expertise.Strategies to position yourself as a thought leader.The importance of strategic and consistent visibility on social media.Are you struggling to generate leads?Building sustainable lead generation systems.Crafting valuable and converting lead magnets.Personalizing the lead generation experience for your audience.Is driving sales your current focus?Implementing a personalized follow-up sequence.Leveraging email sequences and platforms like ConvertKit.Building trust and credibility to convert leads into satisfied clients.Attend the Workshop | Join the Community | Instagram | LinkedIn
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In the Sustainable Coaching Podcast, host Marilyn West delves into crucial aspects of entrepreneurial success in 2024. She kicks off the new year with a focus on self-mastery, particularly addressing the significant impact of mindset on building a thriving coaching business.
Marilyn explores three key challenges faced by entrepreneurs: fear of failure, imposter syndrome, and resistance to change, and she provides actionable insights on overcoming these hurdles.
Listeners will gain valuable strategies to navigate the complex journey of entrepreneurship, ensuring they build a resilient mindset for sustained success. Listen in while Marilyn discusses the importance of embracing digital marketing trends, self-awareness, and aligning with like-minded individuals to master both mindset and marketing.
In this episode, you'll learn:
How to overcome the fear of failure and build resilience in launching your coaching offers.Strategies for dealing with imposter syndrome, especially after experiencing rapid growth on social media.The significance of embracing change in digital marketing trends and staying competitive in 2024.Attend the Workshop | Join the Community | Instagram | LinkedIn
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In the Sustainable Coaching Podcast, host Marilyn West delves into the dynamic world of Instagram growth in 2024, unveiling the crucial role of SEO strategies in boosting visibility and business visibility.
Marilyn passionately guides listeners through actionable tips to leverage SEO on Instagram, emphasizing the importance of profile optimization, keyword-rich captions, and engaging content creation. Discover how to enhance your Instagram presence and accelerate your business growth by implementing Marilyn's expert insights.
In this episode, you'll learn:
How can optimizing your Instagram profile lead to significant follower growth?Why is incorporating relevant keywords in captions and hashtags essential for visibility?What role does consistent engagement play in Instagram's algorithm and higher visibility?Attend the Workshop | Join the Community | Instagram | LinkedIn
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In the Sustainable Coaching Podcast, host Marilyn West shares her marketing predictions for 2024. She talks about AI, the importance of the customer journey, and how these are crucial to future marketing strategies.
She also discussed the significance of mindset development and the power of self-mastery in building a successful business. She gives tips on using AI effectively, the impact of SEO and diversifying content, and the shift towards sustainable strategies. Marilyn predicts many business leaders will move away from Instagram towards more SEO-driven platforms like YouTube. She advises listeners to be adaptable to ever-changing online marketing trends.
Tune in to discover how to leverage AI, prioritize sustainability in your marketing strategies, and embrace content diversity for long-term success.
In this episode, you'll learn:
How can AI revolutionize your business?Why is mindset development crucial for business consistency and growth?What strategies can you adopt for sustainable and profitable marketing in 2024?Join the Community | Instagram | LinkedIn
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In the Sustainable Coaching Podcast, host Marilyn West delves into strategic methods for aspiring coaches looking to grow their business while managing a 9-to-5 job. She emphasizes the importance of building authority and trust in your niche and provides insights on hosting engaging webinars and workshops as effective organic marketing techniques. Marilyn also highlights the significance of developing a strong online presence through SEO optimization, offering practical advice on conducting keyword research and incorporating SEO strategies across various platforms.
Listeners will discover how to maximize their reach by leveraging strategic partnerships and co-hosting events, ultimately gaining exposure and connecting with potential clients. The episode concludes with a reminder of the power of SEO in boosting visibility and authority, providing valuable insights for coaches navigating the transition from corporate to coaching.
In this episode, you'll learn:
How hosting webinars and workshops elevate your coaching business while working a 9-to-5?What steps can you take to optimize SEO and increase your visibility on various platforms?Why is developing strategic partnerships crucial for expanding your reach and promoting your coaching business effectively?Join the Community | Instagram | LinkedIn
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In the Sustainable Coaching Podcast, host Marilyn West takes us on a journey through her transformative 2023 and shares her exciting plans for 2024. She discusses her experience with a traumatic brain injury, the shift from Clubhouse to Instagram, and the success of leveraging SEO for virality.
Marilyn emphasizes the importance of aligning your marketing channel with your strongest skillset and unveils her decision to focus more on client-centric strategies in the coming year. Listen to discover the lessons she learned in 2023, the balance she seeks in her professional life, and the evolution of her coaching community. Get ready for insights on the power of consistency, commitment, and the game-changing impact of SEO in the world of coaching.
In this episode, you will learn:
How did Marilyn navigate the challenges of a traumatic brain injury and turn them into opportunities for growth and connection?What insights does Marilyn share about the shift from Clubhouse to Instagram and the impact of leveraging SEO for virality?Why is Marilyn moving towards a more client-centric approach in 2024, and how can coaches find the right balance between lead generation and client attention? -
In the Sustainable Coaching Podcast, host Marilyn West provides tips on how to grow a coaching business organically by focusing on creating compelling content, leveraging social media, utilizing testimonials, and focusing on collaboration and referrals. Marilyn emphasizes the importance of the buyer's journey in creating content and the value of consistently engaging with your audiences.
The episode also highlights the significance of maintaining a strong online presence. Marilyn concludes with the idea that small, everyday efforts can significantly scale your coaching business.
In this episode, you will learn:
What strategies can significantly impact your coaching business growth? How does compelling content contribute to your business success?What role does social media play in connecting with your audience, and how can you leverage its power for organic growth? Why are client testimonials a game-changer in building credibility and expanding your coaching business? -
In the Sustainable Coaching Podcast, host Marilyn West dives into the transformative power of 90 days of focus in your coaching business can make a difference. You'll discover the psychology behind why a 90-day timeframe can lead to significant progress because of our minds. You will also learn how to tailor your marketing strategies to maintain consistent visibility to your ideal client.
We also explore the benefits of positioning yourself as a trusted source and how showing up is essential for building know, like, and trust with your audience. Don't miss this episode if you want to start your coaching business and scale your high ticket off with sustainable strategies.
In this episode, you will learn:
How can 90 days of focused effort change the direction of your coaching business?What role does human psychology play in the 90-day goal-setting strategy?Why is consistency and showing up crucial for building a successful coaching business? -
In the Sustainable Coaching Podcast, host Marilyn West talks about how the buyer's journey is changing, impacting how coaches need to market their services for long-term success. You'll discover the reasons behind the extended buyer's journey and learn strategies to adapt, including the importance of SEO and email marketing, nurturing your audience, and building trust through content and collaborations.
The extended buyer's journey now takes three to six months, and the reasons behind this shift include information overload and the complexity of high-ticket coaching offers.
In this episode, you will learn:
How has the buyer's journey shifted in recent times, and what does it mean for coaches? What can coaches do to leverage SEO and email marketing to attract clients effectively? How can content and collaboration play a crucial role in building trust and credibility in the coaching industry? -
In the Sustainable Coaching Podcast, host Marilyn West discusses the importance of defining and focusing on your niche for effective client attraction. This episode explores the strategies and tactics to attract the right clients to your coaching practice.
Listen to discover the "secret sauce" of starting and scaling your coaching business with the power of targeting your ideal clients through compelling content and the significance of crafting an unique value proposition in alignment with your niche. The episode also provides insights on strategically positioning yourself as an expert and showcases your expertise effectively. In this journey from confusion to client attraction, the episode emphasizes consistency and dedication in communicating your value and expertise to your ideal audience.
In this episode, you will learn:
Why is niching down essential for client attraction?How to create compelling content that speaks to your ideal clients' needs and desires.What strategies can you use to position yourself as an expert in your niche and consistently attract clients? - Show more
