Folgen
-
We dedicated this episode to exploring the difference between good and great content. Naturally, we took an in-depth look at the power of visual hooks and shared insights on how to execute good content ideas. To highlight the impact of these strategies, we examined real-world examples of brands that are successfully leveraging them, as well as others that aren’t quite hitting the mark. We hope you enjoy!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
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Submit your questions here: www.marketingexamined.com/podcast
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Follow Alex & Brian on Twitter and IG
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In this episode, we explore the power of storytelling in driving successful product launches and show you how to implement the same strategies used by top brands without the hefty price tag. We break down real-life examples from companies like Rhode, Range Rover, and Saratoga to give you insights on how to elevate your content and add real value. Thanks for tuning in and don’t forget to drop a comment!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
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-
Fehlende Folgen?
-
Alex & Brian talk through the emerging world of content bounties, where creators can get paid for generating views for brands or musical artists. Then, the guys talk through how creator-led brands communicate their differentiation through content, and how you can apply those same tactics to your brand. As always, please subscribe and share with a friend who might find this valuable!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
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-
Get everything you need to create Founder-Led Content that helps get eyeballs on your brand. Alex & Brian deep dive the strategies of several top brands like ChunkFit, Bad Hambres and more to identify frameworks you can use to go viral telling your story. Stick around til the end to hear about upcoming events and giveaways for true fans of Sweat Equity. Hope y'all enjoy!
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
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-
We’re taking a deep dive into the world of thought leadership and how brands can position themselves as experts in their field. Throughout the episode, we share insights on growing your total addressable market, the power of interest graphs, positioning yourself as a thought leader, and much more.
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
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-
In episode 68, Brian and Alex dive into why you need to think of your brands content as social show. This playbook is a game changer for success in 2025.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
-
Brand storytelling isn’t just about making good content, it’s about creating a world that people want to be part of. In this episode, we break down how brands like Jacquemus or Malbon Golf are redefining marketing through world-building, social-first content, and community-driven storytelling. Plus, we explore why voyeuristic content and brands collaboration are changing the game.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
📱Follow Us On Social:
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Instagram
Alex https://www.instagram.com/alexgarcia_atx/
Brian: https://www.instagram.com/brian_blum/
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
CHAPTERS:
0:00 Intro
2:06 The Power of World-Building in Branding
3:10 How Jacquemus Masters the Art of World-Building
5:20 Why Most Brands Get Storytelling Wrong
6:26 The Fashion Industry Sets the Trends for Everyone
8:39 Vision Board, Content Strategy and Guidelines
11:37 Content: The Glue That Holds It All Together
13:06 Alright Marketers, Listen up
13:40 Malbon Golf’s Winning Formula for Brand Culture
17:09 Why Every Brand Needs BTS Content
18:49 Why Voyeuristic Content is Taking Over Social Media
24:13 The Two Sides of World-Building: Digital & Physical
27:29 Brand Collaborations: The Secret Growth Hack
29:52 Turning Customers into a Real-Life Community
-
Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and social commerce to scale faster than ever. From founder-led content to TikTok Shop takeovers, this is your playbook for 2025.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
📱Follow Us On Social:
--------------------
Instagram
Alex https://www.instagram.com/alexgarcia_atx/
Brian: https://www.instagram.com/brian_blum/
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
🔥Want Free Game?
Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
CHAPTERS:
0:00 Intro & Why Content is King in 2025: Adapt or Die
2:45 - Founder-Led Content: Americana Pipe Dream Game-Changing Strategy
4:41 Why Great Stories Sell More Products
7:00 How storytelling turned Kane into a lifestyle Brand
9:06 Crafting Stories That Sell
10:37 Why Tallow Grill Grew 50K Followers in 6 Months
13:38 Grab Attention First, Sell Later
16:19 A Quick Advice for Marketers
16:53 Employee-Generated Content: Meshki’s
19:58 Nano Influencers: The Future of Marketing
21:32 The Power of DM Automation for Selling
24:20 Paid Ads Are Changing in 2025—Here’s What Works Now
26:20 Why Skims’ Advertising Strategy is The Gold Standard for Paid Media.
-
If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impact content—fast. From live event activations to turning brand storytelling into a machine, Alex shares the playbook he and his team used to produce viral videos for TYR during a three-day event at Wodapalooza.
Plus, the challenges of running an agency and everything you’ve ever wanted to know about Alex and Brian’s personal experiences as content creators.
If you’re serious about brand storytelling and content strategy, this episode is a must-watch. Drop a comment if you have questions—we might break down your brand next.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
📱Follow Us On Social:
--------------------
Instagram
Alex https://www.instagram.com/alexgarcia_atx/
Brian: https://www.instagram.com/brian_blum/
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
CHAPTERS:
00:00 Back in the Studio: What’s going on today?
03:53 Wodapalooza Miami Recap With Alex: Creating a Brand Activation Strategy
06:23 Using an Event to Execute a Brand Campaign
07:10 TYR: How To Success in Crossfit Brand Campaign
08:50 Speed is Everything: Why Brands Must Move Faster
09:50 Getting Hooks From Interviews To Create Content
11:50 Quick Advise for All Marketers
12:23 Editing on the Fly – The Key to Viral Event Content
15:31 Recap: Keys to Crushing It with Your Event Content
18:13 Storytelling vs. Static Content – Why It Matters
20:13 Why Brands Should Use Events to Communicate
22:00 Thoughts on House Music & DJs (This Might Be Controversial)
24:14 Alex’s Behind the Scenes of Wodapalooza Miami Campaign
27:35 Making Crossfit Cool & Professional
29:50 Hyrox, CrossFit and Other Sports – Who Wins the Fitness Game?
33:18 Is All Media Content Somehow Stolen from Another?
35:38 The Challenges of Running an Agency
40:10 Dealing with Marketers’ Frustration: The Content Flywheel
43:45 Hacks to Perform on Instagram in 2025
46:25 Alex and Brian's Experience as Content Creators
-
In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse.
We dive into the role of grit, leadership, and what it takes to create authentic, tech-driven products that empower athletes to achieve their goals.
Whether you're an entrepreneur, an athlete, or just a fan of great stories, this episode is packed with inspiration.
📱Follow Us On Social:
--------------------
Instagram
Alex https://www.instagram.com/alexgarcia_atx/
Brian: https://www.instagram.com/brian_blum/
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
-
How do brands create campaigns that fans love and rivals envy? This episode unpacks the genius behind viral hits like Corteiz, including storytelling, internal and external missions, and gamified experiences.
We also dive into how modern brands thrive by aligning narratives with social media strategies.
Whether you’re a marketer or entrepreneur, the insights of this episode are a game-changer.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
📱Follow Us On Social:
--------------------
Instagram
Alex https://www.instagram.com/alexgarcia_atx/
Brian: https://www.instagram.com/brian_blum/
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
CHAPTERS:
00:00 - Intro & Sneak Peek of Topics
4:00 – Why Training Your Brand Account Algorithm Matters
06:10 - The CRTZRTW Social Media Phenomenon
09:00 - Sidequests and Community Gamification
11:09 - Reebok’s Tactic in CrossFit event
12:55 – Creating Successful Campaigns: The hero, the moment, the medium, and the production.
14:30 - The Importance of Campaign Recaps
15:35 – A Good Advice for Marketers
16:10 – The Surprising Puma Campaign during the 1996 Olympics
18:00 – Picking the Perfect Medium
24:00 – Crafting Brand Narratives That Resonate with Customers
27:16 - The Difference Between Internal and External Missions
30:21 – Case Study: Comparison Between a Narrative-driven Brand and One Without Storytelling.
35:02 - The Impact of Marketing Touchpoints
38:30 – You Need to Change Your Social Media Manager
-
Want to build a premium brand that people are willing to pay more for?
Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy!
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
📱Follow Us On Social:
--------------------
Instagram
Alex https://www.instagram.com/alexgarcia_atx/
Brian: https://www.instagram.com/brian_blum/
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
CHAPTERS:
0:00 What You Should Expect for this Episode: Mood Board Branding & High-Status vs. Low-Status Branding
4:34 Early Days of Social Media Content Creation
06:08 Product Obsession to Lifestyle Obsession Shift
07:00 Role of Association in Content Strategy
09:42 Case Study: Nude Project
11:38 ALD: A Dream Moodboard
12:35 Creating an Aspirational Mood Board
13:48 A Quick Advice for Marketers
14:22 How the Mood Board Guides Your Content Decisions
17:00 The Importance of Titles in Social Media Videos
18:42 The Three Types of Video Hooks Explained
21:40 Does Linkedin Work for Content?
27:33 Exclusivity in High-Status Brands: How to Justify Your Price Point
34:07 Biulding Urgency Through Scarcity
35:22 Case Study: Saucony x Minted New York
36:36 Building FOMO to Drive Purchase Behavior With Exclusive Product Releases
38:00 Enemy Marketing: The Power of Storytelling in Brand Loyalty
40:40 Why Big Brands Avoid the "Enemy Frame"
45:30 We're Hiring!
-
2024 was a wild ride. In this episode, we share our highs, lows, and transformative lessons. From aligning your team for success, to a managing major business pivot or cutting unnecessary costs, we cover the strategies that helped us navigate the challenges of 2024 and set bold goals for 2025. Big plans for brand social, niche targeting, creating sticky offers that clients can’t cut and focus on what really moves the needle.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
📱Follow Us On Social:
--------------------
Instagram
Alex https://www.instagram.com/alexgarcia_atx/
Brian: https://www.instagram.com/brian_blum/
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
CHAPTERS:
00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals
04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day
6:30 The Secret Sauce to Viral Short-Form Content
09:51 Using Skits to Engage Your Audience
11:47 The Power of One Shots
14:40 Unboxing Content: Keeping it Raw and Relatable
16:04 Style Fits: Easy Concept to Get Attention
17:45 Flatlays: Why Presentation Matters
20:10 Themed Shoots for Seasonal Campaigns
21:45 How to Create Immersive Brand Experiences: Nude Project
25:56 Social Trends for 2025: Organic Funnels
26:38 The Rise of Character Development in Branding
30:16 The Importance of World-Biulding in Branding
31:30 Why Long-Form Content is the Next Big Opportunity
34:58 Focused Influencer Marketing for 2025
35:30 Affiliate Marketing: Gamification and New Strategies
40:11 Creating Social-First Branding Campaigns:
42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters
44:37 Drop Shipping in 2025: The Resurgence
47:14 AI Marketing: Avatars and Content Creation
48:30 Using Alternate Histories for Brand Narratives
-
2025 is the year to revolutionize your content—that’s why in this episode we explore the hottest up-and-coming strategies.
From creating cohesive brand narratives to leveraging AI-driven marketing tools, we break down strategies to elevate your content and engagement. Learn about TikTok blitz strategies, apparel brand content pillars, the future of long-form content for brands and the importance of character development for lasting impact.
Is dropshipping making a comeback in 2025? Don’t miss this insightful discussion packed with actionable ideas for brands and creators alike!
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
📱Follow Us On Social:
--------------------
Instagram
Alex https://www.instagram.com/alexgarcia_atx/
Brian: https://www.instagram.com/brian_blum/
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
Chapters:
00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals
04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day
6:30 The Secret Sauce to Viral Short-Form Content
09:51 Using Skits to Engage Your Audience
11:47 The Power of One Shots
14:40 Unboxing Content: Keeping it Raw and Relatable
16:04 Style Fits: Easy Concept to Get Attention
17:45 Flatlays: Why Presentation Matters
20:10 Themed Shoots for Seasonal Campaigns
21:45 How to Create Immersive Brand Experiences: Nude Project
24:32 Transform Your Business With Wix
25:56 Social Trends for 2025: Organic Funnels
26:38 The Rise of Character Development in Branding
30:16 The Importance of World-Biulding in Branding
31:30 Why Long-Form Content is the Next Big Opportunity
34:58 Focused Influencer Marketing for 2025
35:30 Affiliate Marketing: Gamification and New Strategies
40:11 Creating Social-First Branding Campaigns:
42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters
44:37 Drop Shipping in 2025: The Resurgence
47:14 AI Marketing: Avatars and Content Creation
48:30 Using Alternate Histories for Brand Narratives
-
In episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every brand must leverage to achieve growth in 2025. They delve into innovative strategies, audience engagement techniques, and the importance of adaptability in today’s dynamic market landscape.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
📱Follow Us On Social:
--------------------
Instagram
Alex https://www.instagram.com/alexgarcia_atx/
Brian: https://www.instagram.com/brian_blum/
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
-
Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands.
Tune in for actionable insights on building repeatable content pillars, creating social series, and staying ahead in 2025.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
📱Follow Us On Social:
--------------------
Instagram
Alex https://www.instagram.com/alexgarcia_atx/
Brian: https://www.instagram.com/brian_blum/
Twitter
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
--------------------
Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg
--------------------
📈Growth Playbooks, Directly To Your Inbox
For growth playbooks, deep dives, and marketing case studies, get subscribed at
https://www.marketingexamined.com
--------------------
🎥Checkout Brians Content Agency
https://www.nibble.studio
--------------------
CHAPTERS:
0:00 – Intro: Kicking Off on a Rough Ankle
1:40 – How to Build a Cult-Like Following
02:00 - The Power of Narrative Building: Define Your Content in 3 Words
02:53 – What Feelings Should Your Brand Content Create?
4:10 – Examples of Killer Brand Narratives: Nike and Poppi
7:55 - Why Your Brand Mission Matters
9:12 - Internal vs External Missions: Key Distinction
10:35- Content that Aligns with the Brand's Mission: 4Ocean
11:52- Selling Products with a Purpose vs. Relying on Donations: The Case of Mozi Wash
14:45 – Introducing an Enemy: Rivalries Create Loyalty
16:42- Examples of Enemy Marketing Done Right: Kettle & Fire and FilterBaby
19:55- Strong Enemies Build Loyal Customers
20:19- Hydrox & Hunter McIntyre
21:37- How to Identify Your Enemy
22:24 – Why Characters Make or Break Your Brand
24:19- Brand Character Examples
25:06– The Importance of Character Development
26:39- Content Pillars and Their Purpose
28:42- How to Create Repeatable Social Content Series
31:13- Why You Should Creat Brand Content Series
33:22- Mr. Beast Manifesto about YouTube Content
34:25- The Importance of Writing Scripts
37:06- Brian’s Big Meeting
40:00 Ending Thoughts
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Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fit to crafting a cohesive brand story and balancing trends with community building, Oren dives deep into the strategies behind his success.
Discover his creative process, product sampling and testing techniques, and why storytelling is essential for building a memorable brand.
Stay ahead of the curve as we explore 2025 trends and the rise of maximalism in design. Whether you’re into e-commerce, clothing, or branding, this episode is packed with actionable insights.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
Checkout Orens Brand: https://valuablestudios.com/blogs/news/behind-valuable
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WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
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NEWSLETTER:
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In this episode, we're talking all about how brands tell stories and build worlds, with a special focus on streetwear and music marketing.
We break down Kody Phillips' clever Black Friday skit strategy and how Retro Muscle is tapping into 80s nostalgia to stand out in crowded markets. Plus, we dive into the shift toward social-first campaigns, the power of theme pages, and how trending audio is secretly boosting organic growth. Oh, and we also look at how a viral DJ used music, memes, and short-form content to rack up 20 million streams.
Whether you're in marketing, a creative, or an entrepreneur, this episode is packed with tips to help you step up your content game.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
-
TikTok Shop isn’t just a platform; it’s a goldmine if you know the right moves.
In this episode, we share step-by-step strategies for growing your sales, from hero SKUs and gamified incentives to leveraging affiliates and founder-led storytelling.
With examples and actionable tips, this is a must-watch for marketers and entrepreneurs!
Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
-
What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and building loyal communities. We discuss how a viral “Hit the Goal with Me” campaign —created by an intern—turned the small brand “Smashd” into a massive success.
Plus, why do mission-driven brands inspire such strong customer loyalty? We also explore how to differentiate your brand by tapping into causes, building character-based narratives, and engaging with your audience creatively.
Don’t miss this masterclass on growth and community building.
--------------------
WANT FREE GAME? Or just have a question for Brian & Alex?
Submit your questions here: www.marketingexamined.com/podcast
OR email us at [email protected]
--------------------
WATCH THE PODCAST ON YOUTUBE:
For full video versions, and short highlights of every episode, head to
https://www.youtube.com/@marketingexamined?sub_confirmation=1
NEWSLETTER:
For growth playbooks, deep dives, and marketing case studies, get subscribed at
www.marketingexamined.com
--------------------
Follow Alex & Brian on Twitter and IG
www.twitter.com/@alexgarcia_atx
www.twitter.com/@brian_blum1
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