Episodes
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This week, Mackenzie and Ben delve into the latest developments in the social media landscape, and the importance of messaging across platforms! They discuss the future of advertising in messaging apps and emphasize the need for brands to adapt to changing user behaviors and the significance of direct communication with audiences!
00:00 Navigating the Social Media Landscape
02:50 TikTok's New Features and User Engagement
06:05 The Messaging Wars: TikTok vs. Instagram
09:02 Threads and the Rise of Alternative Platforms
12:03 The Importance of Messaging in Marketing
14:55 User-Generated Content and Brand Engagement
17:56 Pinterest's Growing Influence in Marketing
21:04 The Future of Advertising in Messaging Apps
Try out Iris, our AI social media manager today for FREE!
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor
About FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provide you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
Today, Mackenzie and Ben discuss the importance of customer personas in marketing. They emphasize the need to understand who your ideal customer is and how to speak directly to them. Plus, take you through their FREE (yes, free!) customer persona worksheet step-by-step to help you create the perfect persona for your social media strategy.
Download the free customer persona worksheet here.
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor
About FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedule all of your social media, and provide you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
Missing episodes?
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Today, Mackenzie and Ben discuss various topics, including the changes to Instagram's metrics, the evolving personas of tech CEOs, and the rise of AI in customer service. They also touch on the impact of social proof on user engagement and the challenges of navigating misinformation in the digital age. In this conversation, Ben and Mackenzie discuss various updates and features on Instagram. They talk about the importance of creating valuable content, the recent change in Instagram feed size, the testing of a new feature that prevents screenshotting DMs, and the live testing of a friend map.
Chapters
00:00 Introduction and Tech CEOs
05:13 Instagram Updates Metrics
12:57 The Rise of AI in Customer Service
16:46 Navigating Misinformation
18:52 Changes in Instagram Feed Size
22:05 Live Testing of Friend Map
25:05 Instagram as a Marketing Scheme
30:20 The Nuances of Marketing on Social Media
32:03 Clear Goals and Personalized AttentionTry out Iris, our AI social media manager today for FREE!
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor
About FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provide you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
In this episode, Mack and Ben discuss the latest social media news, including TikTok's new feature that allows users to find songs by singing or humming them, Instagram's feature that highlights the original creators of trends, and the ability to lock and hide DMs on Instagram. They also touch on the importance of targeting a specific audience and the potential drawbacks of going viral. The conversation concludes with a discussion on the use of personal data to train AI and the need for more knowledgeable individuals in politics. In this conversation, Ben and Mack discuss various features and updates on social media platforms like Instagram and TikTok. They talk about the frustrations of editing videos on mobile devices, the new notes feature on Instagram, the addition of super likes, and the partnership between TikTok and Eventbrite. They also touch on the challenges of ticket sales with Ticketmaster and the introduction of OpenAI's Search GPT. The conversation concludes with a discussion on the importance of targeted messaging and the value of traditional marketing strategies in the digital age.
Try out Iris, Flick's AI Social Media Assistant for FREE: https://www.flick.social/app/irisChapters
00:00 Introduction and Overview
03:00 Instagram's Focus on Original Creators
05:26 Locking and Hiding DMs on Instagram
08:11 Flick's Trend Notifications
10:02 The Drawbacks of Going Viral
15:07 Privacy Concerns on Instagram
17:40 Protecting Personal Data on X
20:56 More Audio Tracks on Instagram Reels
24:02 The Rise of Super Likes on Instagram
26:54 TikTok and Eventbrite Partnership
29:03 The Challenges of Ticket Sales with Ticketmaster
31:13 Introducing OpenAI's Search GPT
36:30 The Importance of Targeted Messaging and Traditional MarketingFollow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor
About FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedule all of your social media, and provide you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
Today, Mackenzie and Ben talk all about TikTok's latest app, Whee, and why in the world we need a new app. Plus, new Instagram and Threads updates are here, a new AI app from Snapchat has launched, and our favorite new AI tool is here and will help you do 75% of your social media content.
Try out Iris, our AI social media manager today for FREE!
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor
About FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provide you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
This week, Mackenzie and Ben talk all about Meta's new verification program! They discuss the different packages offered, price points, and the impact on small creators and businesses. They also delve into the features and benefits of each package, as well as the potential implications for content reach and quality.
Part 1: Introduction to Meta Verified and Its Impact
Part 2: Understanding the Meta Verified Packages and Price Points
Part 3: Features and Benefits of Meta Verified Packages
Apply for The Reelies! The Reelies is the first Reels award show created to celebrate solopreneurs, small business owners, and content creators.Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor
About FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provide you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
This week, Mackenzie and Ben discuss the recent updates to the Instagram algorithm and how it prioritizes original content. They highlight the importance of creating unique content, the labeling of reposts, and the removal of aggregator accounts. They also discuss the higher reach for smaller creators and the shift towards a TikTok-like algorithm. The conversation emphasizes the need to focus on original content, follow community guidelines, and understand the importance of a good health score on Instagram. They also mention the upcoming Realies event, where creators can submit their Reels for a chance to win awards.
Apply for The Reelies! The Reelies is the first Reels award show created to celebrate solopreneurs, small business owners, and content creators.
00:00 Introduction and Small Talk
02:43 Instagram's Algorithm Update: Prioritizing Original Content
06:12 The Shift towards a TikTok-like Algorithm
10:25 Understanding the Health Score and Its Impact
25:36 The Realies Event: Showcasing Reels and Winning Awards
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor
About FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provide you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
This week, Mackenzie and Ben catch up on all the latest social media news. From TikTok getting banned to Meta AI to TikTok Notes. Ben gives a preview of TikTok Notes and ... it's less than impressive.
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor
About FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provide you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
This week, Mackenzie and Ben talk about the latest social media news, like Florida banning social media for anyone under the age of 16, Instagram hiding content from its users, all the new features from X, and so much more!
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor
About FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provide you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
This week, Mackenzie and Ben talk all about the TikTok Ban, what the bill actually means, what will happen if the TikTok ban gets passed, and the real reason behind the ban (and it's not exactly what you think!).
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor
About FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provide you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
This week, Mackenzie is joined by TikTok Shop expert Connor Lee from EK Creative. They spoke all about how to create a TikTok Shop, why TikTok Shop is so effective in selling your products and services, and his biggest tips and tricks on how to set up your shop in the best way possible for sales.
Learn more about EK Creative here.
Follow Mackenzie on Instagram: @kenzieanntaylorAbout Flick
Flick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provides you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocial -
This week, Mackenzie and Ben talk all about the brand-new partnership between Google and Reddit, the future of AI in social media, the brand-new features Instagram just released and how you can incorporate that into your social media strategy, and so much more.
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor
About FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provide you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylorListen to Call Her Creator's episode on Social Media Tools to Streamline Your Business in 2024.
About Flick
Flick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provide you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
This week, Mackenzie and Ben talk all about what the Head of YouTube has said about the future of YouTube in 2024—from Shorts to long-form video to AI, this is what you need to focus on when it comes to YouTube this year.
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylorSee the full YouTube video of Ben explaining everything you need to know about growing on YouTube in 2024 here: https://youtu.be/I-CfBUtyVho
About Flick
Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your Instagram account, and bring you the most reliable multi-platform scheduler for your content.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
This week, Ben and Mackenzie have a little catch-up on all the 2024 social media news that has come out since the holidays. They talk all about X, Facebook and Instagram updates, and things you should keep your eye on when it comes to creating social media content this year.
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylorAbout Flick
Flick is a multi-platform AI Social Media, Hashtag, Analytics, and Scheduling tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provides you with the latest analytics for your social media accounts.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
This week, Mackenzie and Ben talk all about Taylor Swift's marketing abilities. The queen of rebrands and making her fans desperate for anything she releases, they talk about the things brands can learn from Swift about marketing their own products.
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylorAbout Flick
Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your Instagram account, and bring you the most reliable multi-platform scheduler for your content.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialh -
This week, Ben brings on his sister, Abbie! As a young TikTok creator, she talks us through how she likes to be marketed to as a Gen Z-er, how she consumes social media, and why all Gen Z-ers are on Snapchat.
Follow Abbie on TikTok: @abbieeerobinson
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylorAbout Flick
Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your Instagram account, and bring you the most reliable multi-platform scheduler for your content.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhu -
This week, Mackenzie and Ben have a major catch-up and talk about all the things they missed in social media. From X becoming a dating website to all the new features from Instagram? It's been a weird week in social media.
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylorAbout Flick
Flick is a multi-platform Hashtag, Analytics, and Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your Instagram account, and bring you the most reliable multi-platform scheduler for your content.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub -
This week, Mackenzie speaks with Crystal Witter of Small Business Mentor all about how to start your own digital business. They speak all about how to effectively market your online business, get new followers through your door, and why it's important to build a social media strategy for your digital business.
Follow Crystal Witter on TikTok: @crystal_witter
Follow Mackenzie on Instagram: @kenzieanntaylorAbout Flick
Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your Instagram account, and bring you the most reliable multi-platform scheduler for your content.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocial -
This week, Mackenzie speaks with Mike Lawson, brand strategist and owner of marketing agency Brainstorm Africa. They speak all about how to perfect your brand strategy and the dos and donts of getting started with launching your very own brand.
Follow Mike Lawson on Instagram: @themikelawson
Follow Mackenzie on Instagram: @kenzieanntaylorAbout Flick
Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your Instagram account, and bring you the most reliable multi-platform scheduler for your content.
Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub - Show more
