Episodes
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Discover the ultimate Amazon productivity tool!
Andrew, Stephen, and Uri Rahimi explore Seller Central Utilities and the free SQP fetcher for Amazon Sellers.
Amazon Search Query Performance Reports: Seller Utilities with Uri Rahimi
This week, Andrew and Stephen welcome a special guest, Uri Rahimi, creator of Seller Central Utilities, to discuss how these tools are revolutionizing productivity for Amazon sellers and advertising professionals. Among the powerful features is the SQP fetcher, a free Google Chrome extension that simplifies access to Search Query Performance reports and more.
Whether you’re an Amazon seller or a PPC professional, this toolbox is packed with features that will save you time and improve your workflow. Don’t miss this deep dive into one of the best Amazon productivity tools available today!
👍Like, subscribe, and hit the bell icon to stay ahead with the latest tools and strategies in Amazon advertising and selling.
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Can you grow an Amazon brand to $1 million in a year?Andrew & Stephen share the challenges of scaling Insaltd and how they’re optimizing for success.
How To Grow An Amazon Brand to $1 Million in 1 Year - Continued Optimizations
This week, Andrew and Stephen continue their journey of growing the electrolyte brand Insaltd on Amazon, sharing the challenges they’ve faced along the way.
They discuss the year-to-date performance, the strategy pivots they made, and the continued optimizations they're implementing to overcome sub-par results.
If you're looking to learn from real-world examples of brand growth and Amazon sales optimization, this video provides valuable insights and actionable tips.
👍 Like, subscribe, and hit the bell icon for more updates on how Andrew and Stephen scale Insaltd to $1 million and grow your own Amazon brand!
==========🔗Connect with Stephen & Andrew:Stephen
Andrew🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify
YouTube
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!
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Missing episodes?
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#thatamazonadspodcast #amazonppc #amazonads
In this week’s episode, Andrew and Stephen share their thoughts and experiences on why campaign structure is crucial for Amazon PPC success.
They explain the purpose behind a solid campaign structure, the types of structures that work best, and show how it all comes together with a helpful diagram.
Most importantly, they dive into the essential campaigns you need to create to maximize your Sponsored Products' effectiveness. Whether you're new to Amazon advertising or looking to refine your existing campaigns, this video provides clear guidance and practical examples.
👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice from Andrew and Stephen!
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#thatamazonadspodcast #amazonppc #amazonads Should you target "gift" keywords in Amazon PPC? Andrew & Stephen discuss the pros and cons of using gift keywords for holiday sales on Amazon.
Get your FREE Amazon PPC bid optimizer
Join your FREE Discord community of Amazon PPC managers
Sign up for That Amazon Ads Masterclass
Get your FREE Amazon PPC Audit CHAPTERS:==========00:00 – Introduction01:02 – The answer02:30 – Andrew on ‘Gift-related’ keywords on campaigns or Search Term Reports04:48 – Stephen's experience07:18 – Case studies10:54 – Generic keywords dominance14:16 – Isolating the campaign15:57 – To gift or not to gift16:20 – Final thoughts==========Should You Target Gift Keywords on Amazon PPC? | Holiday Keyword StrategyIn this week’s episode, Andrew and Stephen debate whether targeting the keyword "gift" is a good idea in Amazon PPC, especially around holidays and big events. They discuss the pros and cons of using these keywords to improve sales performance and share insights into optimizing your campaigns for seasonal boosts.Whether you’re looking to enhance visibility for special occasions or just curious about keyword strategies that work during high-traffic periods, this video will help you make an informed decision about gift keywords.👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC insights from Andrew and Stephen!==========🔗Connect with Stephen & Andrew:Stephen Andrew🎙️Follow That Amazon Ads Podcast: LinkedIn SpotifyYouTube 👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, same place!
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#thatamazonadspodcast #amazonads #amazonppc
What is Amazon Search Query Performance? Andrew & Stephen break down how to access and use this first-party data to boost your Amazon PPC Strategy.
The Best Data Available on Amazon: Search Query Performance
In this week's episode, Andrew and Stephen dive deep into Amazon's Search Query Performance Report, one of the most powerful first-party data sets available to Amazon sellers.
They explain what it is, how you can access it, and why it's a game-changer for optimizing your PPC campaigns.
Learn how to interpret the essential metrics, gain actionable insights, and use this data to sharpen your advertising strategy.
From understanding who has access to the report to its best applications, this video leaves no stone unturned.
👍 Like, subscribe, and hit the bell icon to stay updated on the latest Amazon PPC tips and tools!
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Episode 72
#thatamazonadspodcast #amazonppc #amazonads
Join Stephen Noch and Andrew Bailiff on another episode of That Amazon Ads Podcast to discuss the pros and cons of segmenting campaigns by match type.
Discover if this strategy can help avoid keyword cannibalization and improve your Amazon PPC performance.
Learn about search term isolation and how toimplement it effectively.
Don't miss this insightful episode on Amazonadvertising best practices.
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#thatamazonadspodcast #amazonppc #amazonads
Episode 70 - The Best Sponsored Brands Strategy for Amazon PPCDiscover how to achieve $1 million in sales in just one year with our expert guide to Amazon Sponsored Brands. Join Stephen, Andrew, and Stefan Dulca from Trivium Group as they share their insights on best practices and strategies for maximizing your Sponsored Brands campaigns.
#amazonadvertising #sponsoredbrands #amazonppctutorial #adlabs #thatamazonadspodcast #thatamazonadsmasterclass #amazonppcstrategy
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Get your FREE Amazon PPC bid optimizer
Join your FREE Discord community of Amazon PPC managers
Sign up for That Amazon Ads Masterclass
Get your FREE Amazon PPC Audit----------
CHAPTERS:
==========
==========
📨Connect with Ştefan Dulcă:
Ştefan Dulcă on LinkedIn
🔗Connect with Stephen & Andrew:
Stephen Noch on LinkedIn
Andrew Bailiff on LinkedIn
🎙️Follow That Amazon Ads Podcast:
LinkedIn
Spotify
YouTube
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, same place
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Episode #69
How To Grow an Amazon Brand to $1 Millionin 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns)
#thatamazonadspodcast #amazonppc #amazonads
Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they teach you the art of keyword harvesting and building highly efficient single-keyword campaigns.
Discover how to conduct effective keywordresearch and optimize your campaign structure for maximum sales.
Learn from experts and unlock the potential ofyour Amazon brand. Watch now!
==========
🔗Connect with Stephen & Andrew:
Stephen
Andrew
🎙️Follow That Amazon Ads Podcast:
LinkedIn
Spotify
YouTube
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helpsus improve the show.
If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, same place!
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#thatamazonadspodcast #amazonppc #amazonads
Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they discuss the controversial topic of harvested keyword negation.
Hear from experts Mina Elias and Carly McMillen as they present their arguments on whether to negate harvested keywords in your Amazon PPC campaigns.
Discover the pros, cons, and best practices for optimizing your ads.
Don't miss this heated debate!
#amazonadvertising #keywordnegation #keywordharvesting #amazonppcstrategy #amazonppcbestpractices #amazonppctips #amazonppcmanagement #amazonppcoptimization #harvestedkeywordnegationdebate #amazonppcexpertopinions #amazonppccase #adlabs#thatamazonadsmasterclass
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Get your FREE Amazon PPC bid optimizer
Join your FREE Discord community of Amazon PPC managers
Sign up for That Amazon Ads Masterclass
Get your FREE Amazon PPC Audit----------
CHAPTERS:
==========
00:00 – Title Card
00:06 – Introduction
00:59 – Introducing Carly & Mina
02:57 – The affirmative and the negative side
03:24 – First Round
12:53 – Second Round
37:07 – Screenshots
46:44 – Closing Statements==========
▶️ Connect with Carly:
LinkedIn: https://www.linkedin.com/in/carly-mcmillen-39b9b511a/
Carly's Website: https://www.ppcfarm.com/
Email:[email protected]
📨Connect with Mina:
Mina Elias on Youtube:
http://www.youtube.com/@theminaelias
Trivium Group
Mina Elias on LinkedIn https://www.linkedin.com/in/theminaelias/
🔗Connect with Stephen & Andrew:
Stephen Noch on LinkedIn
Andrew Bailiff on LinkedIn
🎙️Follow That Amazon Ads Podcast:
LinkedIn
Spotify
YouTube
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, sameplace!
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#thatamazonadspodcast #amazonppc #producttargetingandproductpageplacementsforamazonppc
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Get your FREE Amazon PPC bid optimizer: https://adlabs.app/
Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9
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Episode 66 of That Amazon Ads Podcast is back with another episode on Amazon PPC optimization.
Join Stephen, Andrew, and Mike as they dive into the intricacies of product targeting and product placements.
Learn the truth about how keywords get triggered by product targeting campaigns and if it would compete with the actual keyword campaigns. Gain insights on how to leverage it to maximize your Amazon advertising performance.
Discover the best practices for branded and non-branded product targeting and how to use negation to refine your search terms.
Don't miss this essential episode on Amazon PPC strategy!
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🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch
Andrew: https://www.linkedin.com/in/andrewbailiff
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, same place!
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#amazonadvertising #keywordtargeting #producttargeting #productplacements #amazon #searchengineresultspage #ecommerce #advertising #amazonppctutorial #adlabs #thatamazonadsmasterclass #keywordisolation #negation #serp #campaignlevel #adgrouplevel #sales #searchplacements
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Episode 65 of That Amazon Ads Podcast
#thatamazonadspodcast #amazonppc #amazonadsThat Amazon Ads Podcast is back with another episode on Amazon PPC Keyword Research.
Join Stephen Noch and Andrew Bailiff as they dive into the best keyword research methods to boost your Amazon advertising game.
Discover the difference between 1P and 3P sources and learn how to find relevant and high-volume keywords that drive sales.
From Amazon SEO to search term analysis, this episode has it all! Get ready to level up your Amazon PPC strategy with expert tips and tricks.
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts, feel free to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!
#amazonppctraining #amazon ppc for beginners #thatamazonadspodcast #amazonppc #amazonads #keywordresearchamazon #keywordresearchamazonppc #bestkeywordresearchmethodsforamazonppc #howtofindprofitablekeywordsforamazonppc #amazonppckeywordresearchtools #freeamazonppckeywordresearchtools #amazonppctutorial #amazonppctutorialforbeginners #bestpracticesforamazonppckeywordtargeting #searchqueryperformancereport
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Episode 64 of That Amazon Ads Podcast
Join Stephen Noch & Andrew Bailiff as they continue their journey to growing the brand, InSalted™ to $1 Million in a year!
This episode dives deep into Amazon PPC optimization, product listing perfection, and conversion rate magic.
Plus, a surprise guest joins the fun! Don't miss this another epic episode packed with actionable tips.
----------
Get your FREE Amazon PPC bid optimizer:
Join your Discord community of Amazon PPC managers:
Sign up for That Amazon Ads Masterclass
Get your FREE Amazon PPC Audit----------
CHAPTERS:
==========
00:00 – Title Card
06:00 – Introduction
02:58 – Month to Date Performance
06:41 – Bid Optimization Effects
09:10 – Campaign Genesis and tagging for performance
11:59 – What Happens from Here
15:08 – Phone-a-friend
16:25 – The message isn't perfectly simple
33:26 – The need for vid
42:35 – Stories matter
49:05 – The wrap
==========
🔗Connect with Stephen & Andrew:
Stephen Noch on LinkedIn
Andrew Bailiff on LinkedIn
🎙️Follow That Amazon Ads Podcast:
LinkedIn
Spotify
YouTube
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, same place!#thatamazonadspodcast #amazonppcoptimization #amazonppc #amazonadvertising #productlistingoptimization #productdetailpage #conversionrateoptimization #mainimages #infographics #ugcvideos #amazonppccampaign #amazoncampaig restructuring #amazonppctutorial #amazonppcsoftware #amazonppcoptimizationtool #adlabs #amazonppcoptimizationservice #amazonadsforbeginners #sponsoredproducts #sponsoredbrands #sponsoreddisplay
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Episode 63 of That Amazon Ads Podcast
Stephen Noch & Andrew Bailiff expose the truth about the Amazon PPC influencer culture!
Learn why to be cautious of software promises, the impact on PPC management, and the dangers of agencies focused on growth over profit.
Don't miss this eye-opening episode!
----------
Get your FREE Amazon PPC bid optimizer:
Join your Discord community of Amazon PPC managers:
Sign up for That Amazon Ads Masterclass
Get your FREE Amazon PPC Audit----------
CHAPTERS:
==========
00:00 – Disclaimer
00:14 – Introduction
03:33 – The content resentment
08:02 – The whimper with software
16:11 – The worries with agencies
27:05 – Parting shot
==========
🔗Connect with Stephen & Andrew:Stephen Noch on LinkedInAndrew Bailiff on LinkedIn
🎙️Follow That Amazon Ads Podcast: LinkedInSpotifyYouTube
👋Closing Remarks:If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #thatamazonadspodcast #amazonpodcast #ppc #amazonadsforbeginners #amazonadvertisement #amazonadvertisingcampaign #amazonadsstrategy #stephennoch #andrewbailiff #amazonsoftware #amazonagencies #amazonppcforbeginners #amazonppcoptimization
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Episode 62 of That Amazon Ads PodcastLearn how to scale your Amazon brand from $6k to $100k+ monthly with Stephen Noch & Andrew Bailiff!
This second episode of the series dives deep into Amazon PPC optimization, campaign restructuring, and ACOS management.
Master PPC for beginners with actionable tips and strategies.
----------Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9----------CHAPTERS:==========00:00 – Prologue00:10 – Introduction02:23 – Restructuring Campaigns07:09 – Campaign Grouping and Strategy07:45 – Campaign naming convention columns explained10:00 – The campaign stack11:22 – PT? PAT?13:22 – Targeting competitor keywords16:07 – Launching the campaigns18:32 – The starting bids22:17 – The keyword selection22:40 – Search Query Performance and Search Term Reports==========🔗Connect with Stephen & Andrew:Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcastYouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks:If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!#amazonppcoptimization #amazonppc #amazonppcforbeginners #amazonppclaunch #amazonppccampaign #amazonppccampaigns #amazonppctutorial #amazonppcsoftware #amazonppcoptimizationtool #amazonppcoptimizationbasedon30days #amazonppcoptimizationservice #amazonads #thatamazonadspodcast #stephennoch #andrewbailiff #amazonadvertising #sponsoredproducts #sponsoredbrands
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Episode #61 of @ThatAmazonAdsPodcast
In this week's Amazon Advertising deep dive, Stephen and Andrew sit down with Ruben Alikhanyan, the mastermind behind PAS Agency, to unravel the complexities of 1P vs 3P.
Confused about Amazon Vendor Central and Seller Central?
This episode is your golden ticket to understanding the differences.
Discover how to leverage both models for maximum Amazon advertising success.
Learn expert strategies for Amazon Advertising, Amazon PPC, Amazon SEO, Amazon product listing optimization, and Amazon brand building.
Don't miss out on this essential knowledge for dominating the Amazon marketplace.
----------Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9
----------CHAPTERS:00:00 - Prologue00:20 - Title Card00:26 - Introduction01:25 - Key benefits of Vendor and Seller Central02:50 - Brand Protection04:23 - Switching from 1P to 3P and vice versa07:04 - Strategies to get Amazon to cut Purchase Orders08:30 - A risky proposition, having both 1P and 3P10:05 - Does Amazon punish sellers from leaving 1P13:00 - Other Vendor Central perks15:05 - Why would anybody do 1P in the first place?18:07 - Difference between 'ships from' and 'sold by'19:47 - Final piece of advice
🔗Connect with Stephen & Andrew:Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcastYouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks:If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place!#thatamazonadspodcast #amazonads #amazonadvertising #amazonppc #amazonppctips #VendorCentral #sellercentral #amazonfba #AmazonExperts #ecommerce #onlinebusiness #PASAgency #AmazonAdvertisingTips
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Grow Your Amazon Brand to $1 Million in 1 Year (Part 1!)
Episode 60 of That Amazon Ads Podcast
NEW EPIC SERIES!
Stephen Noch and Andrew Bailiff reveal the strategies to scale an Amazon brand from $6,500 to $100,000 monthly in sales! This episode is packed with actionable tips on Amazon PPC (Sponsored Products, Sponsored Brands, Display Ads) for beginners & veterans alike. Learn from the experts & take your Amazon Advertising to the next level!
----------Get your FREE Amazon PPC bid optimizer: https://adlabs.app/
Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9
----------CHAPTERS:==========00:00 – Prologue00:20 – Title Card00:25 – Introduction02:09 – No shaving till $100K.03:30 – What’s in store for you for this adventure04:27 – Step 1: The Audit06:25 – The Monthly Performance Tracker10:14 – A closer look at the ad console13:00 – The essential reports16:23 – Aggregating placements data using AdLabs vs manual26:27 – Separating the branded vs non-branded campaigns27:07 – Optimizing placements30:18 – Importance of negating ASINs and Product Targeting32:00 – Checking and cleaning up for any misattribution34:06 – The proper way to setup single-keyword campaigns35:33 – Structuring campaigns36:00 – Total Performance Tab39:58 – We’ve only just begun44:00 – Summary45:48 – Epilogue==========
🔗Connect with Stephen & Andrew:Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcastYouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #thatamazonadspodcast #amazonpodcast #sponsoredproducts #sponsoredbrands #sponsoreddisplay #amazonadvertising #amazonadsforbeginners #amazonadvertisements #amazonadvertisingstrategy #amazonadsstrategy #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
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Episode Number 59 of That Amazon Ads Podcast
Struggling to rank on Amazon?This podcast episode with Data Dive CEO Brandon Young is your secret weapon! Discover how keyword research, performance & conversion rates skyrocket your organic ranking with Data Dive's powerful tools. Learn from the experts Stephen Noch and Andrew Bailiff on what affects your listings and PPC campaign's success!
Get our FREE Amazon PPC bid optimizer
Join our FREE Discord community of Amazon PPC managers
Sign up for That Amazon Ads Masterclass
Get your FREE Amazon PPC Audit
Brandon Young on Linkedin
Brandon Young on Facebook
Data Dive
Seller Systems--------------------🔗Connect with Stephen & Andrew:Stephen: https://www.linkedin.com/in/stephen-noch/Andrew: https://www.linkedin.com/in/andrewbai... 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that... Spotify: https://podcasters.spotify.com/pod/sh...YouTube: https://www.youtube.com/@ThatAmazonAd... 👋Closing Remarks:If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place!#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
Is ACOS a Vanity Metric? ACOS vs ACOTS
Episode 58Confused by ACOS and its role in your Amazon Advertising success?Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric.
Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns.
In this episode, we'll cover:
Relation between ACOS and ACOTS. How to use Target ACOS to control ACOTS. Practical optimization tipsWant to master ACOS and dominate your Amazon Ads? Subscribe for more in-depth strategies and Amazon Ads insights!
Get our FREE Amazon PPC bid optimizer:https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers:
https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass:
https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit:
https://forms.gle/vFvMSRAqoHwyadXB9
----------CHAPTERS:00:00 – Prologue
00:17 – Intro
01:03 – Part one recap
03:30 – How about ACOTS? Is it a Vanity Metric?
04:05 – See you next week
04:19 – ACOS and ACOTS synergy
09:00 – Taming ACOTS with ACOS
15:13 – Key decisions when making optimizations
20:38 – ACOS and ACOTS at a SKU level
26:05 – Free Tip
29:40 – Ensuring accuracy
33:23 – Final note
🔗Connect with Stephen & Andrew:Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn:
https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify:
https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube:
https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks:If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place!#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
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