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In this episode Wayne chats with Christopher Kenna who is the Founder and North America CEO of Brand Advance Group, a collection of companies which help brands and agencies reach under-represented audiences via technology.
Christopher is one of the most vocal people to talk about diverse media, and in this episode Wayne asks what diverse media is, why it's important and what can happen when brands work with diverse media successfully.
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Wayne is joined by Myles Younger who is head of innovation and insights at U Of Digital. Myles experience spans all sides of the industry and in this episode Wayne & Myles chat about knowledge asymmetry, what the impact of it is, where it exists the most and how to manage it.
You can find Myles on LinkedIn here - https://www.linkedin.com/in/mnyounger/
Hosted on Acast. See acast.com/privacy for more information.
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In this episode Wayne is joined by Ana Milicevic, Co-Founder at Sparrow Advisers, a leading digital advisory firm.
Media is the location in which ads are consumed, so a pretty important topic for an advertising podcast to cover! Ana speaks about the evolution of media, particularly how the economics have changed, how different media channels have changed and what that means for advertisers.
In this episode Wayne & Ana reference a brilliant article from the Sparrow One newsletter, which can be found here - https://sparrowone.substack.com/p/recalculating-the-new-math-in-media
Hosted on Acast. See acast.com/privacy for more information.
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In this episode Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, a leading global supply side platform.
SSPs are one of the earliest adtech categories and over the years their role in enabling supply to connect with demand has evolved. In some cases, many call into question if they are even necessary in the current programmatic market.
Wayne & Matt cover their evolution, their purpose, and what the future of them is.
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Welcome back to another season of The AdPod! In this episode Wayne is joined by a new co-host and they discuss what is upcoming for Season 4.
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In the series finale, Wayne chats with Avinash Kaushik about AI in Digital Marketing. Avinash is a well renowned digital marketing expert spending 15 years at Google and how he's Chief Strategy Officer at Croud.
In this episode Wayne and Avinash chat about the current inflection point of AI in digital marketing, terminology semantics, how AI can be applied in practice and whether AI will take all of our jobs.
It's a fascinating conversation and I hope you really enjoy it.
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In this episode Wayne is joined by Paul Gubbins. Paul is VP of CTV Strategy at Publica and one of the most known well people in the world on programmatic.
Wayne and Paul chat about how Paul got into the digital industry, how & why to upskill in programmatic, barriers to programmatic adoption, acronyms(!) and much more.
Hosted on Acast. See acast.com/privacy for more information.
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In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain.
In this episode Tom & Wayne discuss;
The findings of the reportInformation asymmetryMisaligned incentivesTips that buyers can take to overcome issues highlightedThe 'first look' report can be found here - https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look
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In this episode Wayne chats with Ed Steer, Founder and CEO of leading recruitment firm Sphere Digital Recruitment about the digital advertising job market. They discuss how the hiring process is changing, the role of contractors, the current job market (particularly recent layoffs) and what the future job market looks like.
Hosted on Acast. See acast.com/privacy for more information.
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This week Wayne is joined by the fantastic Julia Shullman, an independent data privacy advisor. Julia is an expert in data privacy and has incredible experience related to online advertising and personal data. The US data privacy laws are hard to keep up with, given the fragmentation of approach by state. However, in this episode Julia drops many knowledge bombs and opinion on what's important to know and where things are going.
Hosted on Acast. See acast.com/privacy for more information.
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This week Wayne sits down with Ollie Shayer who is the Omni-Media Director at Boots UK.
In this episode they discuss the rise of retail media networks. Ollie's role covers both the buy and sell side at Boots UK, so provides fantastic perspectives on how to work collaboratively within a business, putting the customer first and what the future of retail media looks like.
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In this episode Wayne chats with Dan Larden, Dani Stewart and James Diba from TPA Digital, a leading AdTech consultancy.
TPA Digital recently released a series of whitepapers on the future of AdTech which can be found using the links below and in this episode they discuss the future of each of these episodes.
Future of DSPs - https://www.tpa-digital.com/post/the-future-of-the-dsp
Future of SSPs - https://www.tpa-digital.com/post/the-future-of-the-ssp
Future of clean rooms - https://www.tpa-digital.com/post/the-future-of-data-clean-rooms-within-digital-advertising
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In this episode Wayne chats with Tom Denford who is the CEO of ID Comms, a global digital media consultancy. In this episode Wayne & Tom chat about media agency pitches.
Media agency pitches are quite an unknown entity for those on the outside, so in this episode, Wayne & Tom get into detail about why pitches exist, what makes a good pitch and how the pitch process is transforming.
Article referenced in the podcast on why & when to call an agency pitch - https://www.idcomms.com/blog/seven-reasons-to-call-a-media-agency-pitch
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In this episode Wayne chats with media legend Rob Webster about digital measurement. Digital measurement is one of the highest priorities for advertisers today and Rob shares his experience and expertise on how they should consider the topic, particularly in light of the changes by Apple, Google and regulators. Hope you enjoy!
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In this episode Wayne chats with Helene Parker & Shiv Gupta about the role of education in the digital media industry. They talk about balancing 'on the job' education vs 'extra-curricular', whether or not graduates are ready for the industry when they enter it and also the variety of resources available.
Check out both of their company websites for access to them and their great content + knowledge:
https://www.heleneparker.com/
https://uof.digital/
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In this episode Wayne chats with Rachel Smith the Co-Founder and CEO of ExchangeWire. They talk about the role of the trade press, how it has evolved and what to expect from it in future.
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Welcome back to a new season of The AdPod! In this episode Wayne chats with world renowned ad fraud expert, Dr Fou.
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In this episode of The AdPod, Wayne sits down with author, TV presenter and consultant, Tom Goodwin, on trends from 2022 and predictions for 2023.
This episode is full of interesting thoughts on remote working, monetizing time, brand building vs performance marketing, recession and trust.
Enjoy!
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In this episode of The AdPod, Wayne chats about Programmatic Transparency with Rachel Mervis, Global Programmatic Capability Lead at Kimberly-Clark.
In this episode they cover how you can achieve it, why it's important and plenty of practical tips on how to bring people on the journey.
Hosted on Acast. See acast.com/privacy for more information.
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This week Wayne is joined by Gurman Hundal from MIQ to talk about Managed Services. Managed services have had a huge part to play in the growth of digital advertising but sometimes their value can be misunderstood - in this episode Wayne and Gurman talk about what makes a successful managed service, how they add value for advertisers and agencies and talk about the evolution of MIQ.
Hosted on Acast. See acast.com/privacy for more information.
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