Episodes
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Glenn Fisher talks to JP Watson, founder of The Pound Project, about the value of writing, why it’s important for writers to be entrepreneurial in the modern world and how making small changes to your own life can change the world.
NOTES ON THE PODCAST
JP Watson is a writer who lives in Birmingham. Having worked a whole host of writing gigs, he decided to start The Pound Project, an initiative designed to help give writers more power over the work and get paid for what it’s worth. The project has gone from strength to strength featuring writing from writers such as Dolly Alderton, Sebastian Faulks, Emma Gannon and Richard Curtis, as well as launching many exciting new voices into the world. You can find out more about the project here: https://www.poundproject.co.uk/
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkpto
You can find out about the latest Pound Project book with Ana Santi here: https://www.poundproject.co.uk/shop/three-things
The Rattle Bag poetry anthology is available on Amazon here: https://amzn.to/2RXi27o
The Underground Railroad by Colson Whitehead is available on Amazon here: https://amzn.to/3i4jsYh
Between Eternities by Javier Marias is available on Amazon here: https://amzn.to/33ZDcHC
Catch up on The All Good Copy Podcast here: https://www.allgoodcopy.com -
Glenn Fisher talks to freelance copywriter Sarah Townsend about how the biggest challenge freelancers face, how to overcome imposter syndrome, and the nicest thing about living in Gloucestershire.
NOTES ON THE PODCAST
Sarah Townsend is a Gloucestershire-based freelancer copywriter and the author of the best-selling book, Survival Skills for Freelancers. She has been writing copy for over twenty years for a huge range of clients all over the UK and abroad. You can find out more about her by visiting her website here: https://www.sarahtownsendeditorial.co.uk/
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU
Sarah's book, Survival Skills for Freelancers, is available on Amazon here: https://amzn.to/3ih24kh
You can follow Sarah on Twitter here: https://twitter.com/STEcopywriting
Dave Harland is not an evil man and you can find out more about him here: https://www.thewordman.co.uk/
The Posthumous Memoirs of Bras Cubas is available on Amazon here: https://amzn.to/2RclavN
A Death in the Family by Karl Ove Knausgaard is available on Amazon here: https://amzn.to/3hhjkoe
Catch up on The All Good Copy Podcast here: https://allgoodcopy.com/category/podcast/ -
Missing episodes?
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Glenn Fisher talks to Australian copywriter and founder of Readcity Writing, Danielle Read about how she got into copywriting, how to build a personal brand that's true to you, and why bass players get a bad reputation.
NOTES ON THE PODCAST
Danielle Read is an Australian copywriter and founder of ReadCity Writing. She has worked with brands such as Uber, Surfing Australia and Urban List, hosts the Readcity Radio Podcast and runs an online course called SEO for Beginners. You can follow Danielle on Instagram here: https://www.instagram.com/readcity/
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU
You can check out Danielle's Readcity Writing website here: https://www.readcitywriting.com/home/
The Heroin Diaries by Nikki Sixx is available on Amazon here: https://amzn.to/3hnDDkB
Scar Tissue by Anthony Kids is available on Amazon here: https://amzn.to/3gsJa8f
Acid for the Children by Flea is available on Amazon here: https://amzn.to/3gu99fm
60 Minute Brand Strategist by Idris Mootee is available on Amazon here: https://amzn.to/3gtmzIs
Building a Story Brand by Donald Miller is available on Amazon here: https://amzn.to/2D2JLjq
Catch up on The All Good Copy Podcast here: https://allgoodcopy.com/category/podcast/ -
Glenn Fisher talks to Michael Moszynski, the founder and CEO of LONDON advertising about how he got into the industry, why he thought it was the right time to advertise advertising, and the problem with 'digital first' marketing.
NOTES ON THE PODCAST
Michael Moszynski is the founder and CEO of LONDON advertising, an award-winning creative agency based in London but with clients all over the globe. He began his career working with Saatchi and Saatchi and was instrumental in setting up offices for the group in Hong Kong and New York. You can find out more about Michael and follow him on Twitter here: https://twitter.com/LONDONadman
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU
You can visit the LONDON advertising website here: https://www.londonadvertising.com/
And you can see the recent campaign we discuss here: https://www.londonadvertising.com/londonadvertisingcampaign
How Brands Grow by Byron Sharp is available on Amazon here: https://amzn.to/2DmRcC5
An Attempt at Exhausting a Place in Paris by Georges Perec is available on Amazon here: https://amzn.to/3keoUKD
Antkind by Charlie Kauffman is available on Amazon here: https://amzn.to/3gz8jyT
Catch up on The All Good Copy Podcast here: www.allgoodcopy.com -
Glenn Fisher talks to Ian David, founder and creative director of Fearless, about how he became a copywriter, why ageism is such a problem in the advertising industry, and what Ian is doing to help overcome it.
NOTES ON THE PODCAST
Ian David is the founder and creative director of Fearless, an agency he set up to help promote the idea that talent is ageless. Before moving to live and work in the US, Ian spent many years working in the London advertising scene and has worked with some of the best names in the business. You can find out more about Fearless and about Ian himself by following him on Twitter here: https://twitter.com/blokewriter
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU
You can visit the Fearless website here: https://www.forthefearless.com/
To Kill a Mockingbird by Harper Lee is available on Amazon here: https://amzn.to/3eJ3EZp
The Common Good by Robert B. Reich is available on Amazon here: https://amzn.to/2WCaf1B
Catch up on The All Good Copy Podcast here: www.allgoodcopy.com -
Glenn Fisher talks to the co-founders of Sonder & Tell, Emily Ames and Kate Hamilton about how they started the agency, why tone of voice is so important in copywriting and how brands should act in times of crisis.
NOTES ON THE PODCAST
Emily Ames and Kate Hamilton are co-founders of the creative agency Sonder & Tell. Their work has already seen them attract high-profile clients such as Cath Kidston, and their curation of Comfort Zones for Jigsaw saw them bring together some of the best female authors writing today. You can find out more about Emily and Kate on the Sonder & Tell website here: https://sonderandtell.com/
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU
You can buy the Comfort Zones book from Jigsaw here: https://www.jigsaw-online.com/product/comfort-zones-book/J40525_YE000
How to Do Nothing by Jenny Odell is available on Amazon here: https://amzn.to/3iqad6o
Building a Story Brand by Donald Miller is available on Amazon here: https://amzn.to/3geyRou
A Cook's Tour by Anthony Bourdain is available on Amazon here: https://amzn.to/31ETOFk
Email me your biggest worry around writing here: [email protected]
Catch up on The All Good Copy Podcast here: www.allgoodcopy.com -
Glenn Fisher talks to executive creative Director at VaynerMedia, Becky McOwen-Banks about why she got into advertising, how the industry has changed over the last twenty years and what it’s like to be working with Gary Vaynerchuk.
NOTES ON THE PODCAST
Becky McOwen-Banks is a creative director who has worked at some of the biggest agencies and for some of the biggest clients in the world. She is currently executive creative director at VaynerMedia in London. You can find out more about Becky and her amazing career on her website here: http://beckymcb.co.uk/
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU
You can find out more about Girl Effect by visiting the website here: https://www.girleffect.org/
You can find out more about VaynerMedia on their website here: https://vaynermedia.com/
A Smile in the Mind by Beryl McAlhone is available on Amazon here: https://amzn.to/2C9mUln
The Art of Client Service by Robert Solomon is available on Amazon here: https://amzn.to/2B9vwYC
Plume by Will Wiles is available on Amazon here: https://amzn.to/3foryu4
This Is Not Propaganda by Peter Pomeranstev is available on Amazon here: https://amzn.to/2UKPf89
Catch up on The All Good Copy Podcast here: www.allgoodcopy.com -
Glenn Fisher talks to author and all-round copywriting legend Steve Harrison about why he thinks copywriting is in the doldrums right now, the problem with being left-wing in advertising and the secret to good creative work.
NOTES ON THE PODCAST
Steve Harrison is an author, speaker and copywriter. He started out writing copy at Ogilvy & Mather before founding his own enormously successful agency. He is regarded by Campaign as the most important direct marketer of his generation. His new book Can't Sell, Won't Sell is published in April.
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU
How To Write Better Copy by Steve Harrison is available on Amazon here: https://amzn.to/2JaenyL
Old School by Tobias Wolff is available on Amazon here: https://amzn.to/3ah5BuQ
Catch up on The All Good Copy Podcast here: www.allgoodcopy.com -
Glenn Fisher talks to co-founder of the Gerety Awards, Lucia Ongay, about why she wanted to create a female-only awards jury, the creative differences between nationalities and why everyone should know who Frances Gerety is.
NOTES ON THE PODCAST
Lucia Ongay is the co-founder of the Gerety awards, named in honour of the copywriter, Frances Gerety. Lucia launched the awards in 2019 with Joe Brooks and it features the only awards jury to be made up entirely of women. You can follow Lucia on Twitter here: https://twitter.com/lucia_ongay
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU
You can find out more about the Gerety Awards here: https://www.geretyawards.com/
You can read more about Frances Gerety here: https://en.wikipedia.org/wiki/Mary_Frances_Gerety
Tickets for All Good Copy Live in Hull are available here: https://northernpodcastfestival.co.uk/the-all-good-copy/
Concrete Island by JG Ballard is available on Amazon here: https://amzn.to/2Q2p8XS
Heather, The Totality by Matthew Weiner is available on Amazon here: https://amzn.to/337pgdL
Catch up on The All Good Copy Podcast here: www.allgoodcopy.com -
Glenn Fisher talks to freelance copywriter Graeme Piper about life as a freelancer, how to manage clients and their expectations of copywriting and the wonders of living in Newton Abbot.
NOTES ON THE PODCAST
Graeme Piper is a freelance copywriter based in Newton Abbot, Devon. He has been freelancing full time since 2016 and goes by the name Drop Cap Copy. You can find out more about Graeme by following him on Twitter here: https://twitter.com/DropCapCopy
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU
You can visit Graeme Piper's website here: https://dropcapcopy.com/
Now Try Something Weirder by Michael Johnson is available on Amazon here: https://amzn.to/2HQYTiu
Feck Perfunction by James Victore is available on Amazon here: https://amzn.to/3808sGC
Creative Mischief by Dave Trott is available on Amazon here: https://amzn.to/2SXzLwL
The Glass Bead Game by Herman Hesse is available on Amazon here: https://amzn.to/2ViL7gB
Catch up on The All Good Copy Podcast here: www.allgoodcopy.com -
Glenn Fisher talks to writer Debi Bester and designer Hiten Bhatt about how advertising can have a positive influence on society, why creative people need to stop putting themselves in silos and the importance of collaboration.
NOTES ON THE PODCAST
Debi Bester is a writer and the chief changemaker at Department of Change, a London-based agency founded to help business change the way they interact with customers. You can find out more about Debi and the Department of Change on their website here: http://departmentofchange.co.uk/
Hiten Bhatt is the creative director at RAPP. He spent over a decade working at Ogilvy and has more recently launched the design initiative Command Shift Design. You can find out more about Hiten by visiting his website here: https://www.hitenbhattdesign.com/
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU
Find out more about the DMA's Campaign for Great British Creativity here: https://dma.org.uk/greatbritishcreativity
You can find out more and get tickets for Creative North here: https://creativenorthconf.com/
You can get tickets for All Good Copy Podcast Live in Hull here: https://northernpodcastfestival.co.uk/the-all-good-copy/
Look Who's Back by Timur Vermes is available on Amazon here: https://amzn.to/2SgEyZO
Oracle Night by Paul Auster is available on Amazon here: https://amzn.to/2SvW1fS
Catch up on The All Good Copy Podcast here: www.allgoodcopy.com -
Glenn Fisher talks to Giles Edwards, co-founder of Gasp! and host of the Call To Action Podcast, about starting your own marketing agency, why you should involve creative people at every stage of a business and which letters of the alphabet he prefers.
NOTES ON THE PODCAST
Giles Edwards is the co-founder of marketing agency, Gasp! Having worked with some huge, international clients and launching their own successful marketing podcast, Call To Action, they’ve now gone into books too, publishing Ryan Wallman’s Delusions of Brandeur. You can find out more about Giles and follow him on Twitter here: https://twitter.com/Giles_Edwards
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU
You can visit the (brand new) Gasp! website here: https://gasp.agency/
Delusions of Brandeur by Ryan Wallman is available on Amazon here: https://amzn.to/30H7a0X
You can listen to Giles interviews me on Call To Action here: https://audioboom.com/posts/7249470-glenn-fisher
You can find out more about the Mark Ritson Mini MBA Giles talks about here: https://mba.marketingweek.com/
Catch up on The All Good Copy Podcast here: www.allgoodcopy.com -
Glenn Fisher talks to Rory Sutherland, vice-chairman of Ogilvy in the UK, about behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer.
NOTES ON THE PODCAST
Rory Sutherland is the vice-chairman of Ogilvy in the UK and the author of the best-selling book, Alchemy. He is widely regarded as one of the brightest minds in modern marketing and is a popular speaker, sought after around the world. He writes a regular column for The Spectator and you can find him Twitter here: https://twitter.com/rorysutherland
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU
You can watch the video recording of this episode here: https://youtu.be/7aEhhIDsm9k
Alchemy by Rory Sutherland is available on Amazon here: https://amzn.to/2SS7LLo
You can watch one of the famous Ronseal adverts here: https://www.youtube.com/watch?v=HJlCK2A9bAY
You can discover why both Rory and I are so taken with Japanese toilets here: https://www.youtube.com/watch?v=GZRwI7m7gnw
Catch up on The All Good Copy Podcast here: www.allgoodcopy.com -
Glenn Fisher talks to writer and campaigner, Jane Evans, about giving Cate Blanchett her first job, why she hates the phrase millennial and why Barbara Nokes should be hailed as the queen of copywriting.
NOTES ON THE PODCAST
Jane Evans is a writer, speaker and campaigner and has spent many successful decades in the advertising industry, working in both London and Sydney. She is the founder of the Uninvisibility project, which aims to champion creative women over fifty. You can follow Jane on Twitter here: https://twitter.com/janee
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkpto
You can visit Jane’s website here: https://www.janee.london/
You can find out more about the Uninvisability project here: https://www.uninvisibility.com
The Hero with a Thousand Faces by Joseph Campbell is available on Amazon here: https://amzn.to/2Q8Gn8V
The Book of Laughter and Forgetting by Milan Kundera is available on Amazon here: https://amzn.to/2sQUd7U
Understanding Comics by Scott McCloud is available on Amazon here: https://amzn.to/2rZlqWf
Catch up on The All Good Copy Podcast here: https://www.allgoodcopy.com -
Glenn Fisher talks to Trevor Robinson OBE, founder and creative director of Quiet Storm, about why it's important to push the barriers of creativity, the people who influenced him and the refreshing honesty of Kanye West.
NOTES ON THE PODCAST
Trevor Robinson OBE is the founder and creative director of Quiet Storm. He is responsible for some of the most memorable adverts in the past few decades and continues to produce award-winning work that leads the industry. In 2009 he was awarded an OBE by the Queen for services to UK advertising. You can find our more about Trevor's work by visiting Quiet Storm here: https://quietstorm.co.uk/
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkpto
You can listen to Born Under Punches by Talking Heads here: https://www.youtube.com/watch?v=Y8xdsZhfrcA
You can watch the overly sincere Zane Lowe talk to Thom Yorke here: https://www.youtube.com/watch?v=RBuj29gFvsM&t=581s
You can read another great interview with Trevor by Matt Williams here: https://www.thedrum.com/opinion/2019/10/28/hour-advertising-with-quiet-storms-trevor-robinson
On The Road by Jack Kerouac is available on Amazon here: https://amzn.to/2s7DZXO
You can sign-up to be notified about when Ryan Wallman's new book is available here: https://www.delusionsofbrandeur.com/
Catch up on The All Good Copy Podcast here: https://www.allgoodcopy.com -
Glenn Fisher talks to London-based entrepreneur Joanna Abeyie about the importance of equality in the creative industry, why diversity is a misleading word and how to be more confident in yourself.
NOTES ON THE PODCAST
Joanna Abeyie is an award-winning entrepreneur, campaigner, and journalist. She speaks about diversity all around the world and is currently helping businesses in the creative industry to help make their recruitment more diverse. In 2019, she also helped create the APPG for Creative Diversity. You can follow her on Twitter here: https://twitter.com/Joanna_Abeyie
Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkpto
You can watch Joanna's TedX talk in Oman on YouTube here: https://www.youtube.com/watch?v=6ItNmWh_XCY
You can find out more about and follow the APPG for Creative Diversity on Twitter here: https://twitter.com/DiversityAPPG
The Chimp Paradox by Prof Steve Peters is available on Amazon here: https://amzn.to/2rrJ8cI
I Heart Me by David R. Hamilton is available on Amazon here: https://amzn.to/2qKTQuZ
The Fight by Normal Mailer is available on Amazon here: https://amzn.to/2Og0jam
Keep The Aspidistra Flying by George Orwell is available on Amazon here: https://amzn.to/33hClQb
Catch up on The All Good Copy Podcast here: https://www.allgoodcopy.com -
Glenn Fisher talks to Australian-based copywriter Kate Toon about the importance of SEO, how she helped create the first-ever Marks & Spencer website and what gets her excited about writing.
NOTES ON THE PODCAST
Kate Toon is a copywriter and entrepreneur. She spent time working for the likes of Ogilvy and Saatchi & Saatchi before moving to Australia permanently to become a freelancer. She now trains copywriters, organises conferences and is soon to publish her second book. Find out more about her by visiting her website here: https://www.katetooncopywriter.com.au/
Glenn Fisher is an author, copywriter, podcaster and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: amzn.to/2QizhSz
You can find Kate's own copywriting podcast here: https://www.hotcopypodcast.com/
You can find Kate's first book Confessions of a Misfit Entrepreneur on Amazon here: https://amzn.to/2PYety7
You can watch the Foux De Fafa video by Flight of the Conchords here: https://www.youtube.com/watch?v=EuXdhow3uqQ
The Sailor Who Fell from Grace with the Sea by Yukio Mishima is available from Amazon here: https://amzn.to/2NLy2Xy
Life for Sale by Yukio Mishima is available from Amazon here: https://amzn.to/2WW0KsZ
Catch up on The All Good Copy Podcast here: allgoodcopy.com/ -
Glenn Fisher talks to advertising legend Cindy Gallop about why you shouldn't worry what other people think about you, the diversity problem facing the creative industry and the importance of a good night's sleep.
NOTES ON THE PODCAST
Cindy Gallop is a founder, consultant and activist. For over a decade she worked at BBH and set up their US office. She has since founded MakeLoveNotPorn and IfWeRanTheWorld. She now lives in The Sky Apartment in New York. Find out more about her by visiting her website here: http://cindygallop.com/
Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QizhSz
You can find out more about MakeLoveNotPorn here: https://www.makelovenotporn.com/
You can find out more about The 3% Movement here: https://www.3percentmovement.com/
You can see Cindy's TED Talk launching MakeLoveNotPorn here: https://www.youtube.com/watch?v=FV8n_E_6Tpc
You can find the different 3% Conference talks Cindy talks about on their YouTube channel here: https://www.youtube.com/channel/UCa0ajknnSUQ6bTmg83PRe9Q
You can watch P Diddy and others dancing in Cindy's old apartment here: https://www.youtube.com/watch?v=ufKxCclo7-c
Dave Trott's most recent book, Creative Blindness, is available on Amazon here: https://amzn.to/2m4mXXJ
Ayoade on Ayoade by Richard Ayoade is available on Amazon here: https://amzn.to/353JyW2
Catch up on The All Good Copy Podcast here: https://allgoodcopy.com/ -
Glenn Fisher talks to copywriter and speaker Peter J Stephen about why authenticity is so important in advertising, the creative process and why traditional sales techniques can be a big help in modern copywriting.
NOTES ON THE PODCAST
Peter J Stephen is a copywriter and speaker. He has written for agencies such as Ogilvy and Saatchi & Saatchi as well as numerous big name brands, like Vodafone, Nokia, MasterCard, Cisco and Adobe. You can find out more about Peter by visiting his website here: https://astutecopy.co.uk/
Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2MWUUp9
You can find more about the Creative North conference here: https://creativenorthconf.com/
You can find out more about Peter's son, Connor, by following him on Twitter here: https://twitter.com/ConnorJStephen
You can sign up for the All Good Copy email here: https://allgoodcopy.com/
The Good Soldier Svejk by Jaroslav Hasek is available on Amazon here: https://amzn.to/2PSAmR9 -
Glenn Fisher talks to Nathalie Gordon, Freelance Creative Lead at BBC Creative, about how poetry can improve your copywriting, the importance of gendered language and why BBC Creative is such a positive place for young creatives.
NOTES ON THE PODCAST
Nathalie Gordon is Freelance Creative Lead at BBC Creative. She was the IPA’s Woman of Tomorrow Winner in 2018, once received a letter from Lily Allen and is blocked on Twitter by Calvin Harris. But you can follow her on Twitter here: https://twitter.com/awlilnatty
Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon. https://amzn.to/2Zp0RC8
Examples of Nathalie Gordon’s work can be found on her website here. http://awlilnatty.com/
You can find out more about BBC Creative here. https://www.bbccreative.co.uk/
Ways of Seeing by John Berger is available on Amazon here. https://amzn.to/2KXfun2
The Fortress of Solitude by Jonathan Lethem is available on Amazon here. https://amzn.to/2MFfOJl - Show more
