Episodes
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When launching programs, course creators often wonder whether to target warm or cold audiences for optimal results. We're currently in a 'trust recession' and understanding which audience to focus on is crucial for profitability. We'll talk about how to identify and leverage warm and cold audiences effectively, offering clear strategies for your next launch.
Get the ‘Welcome Email Sequence’ by Nomad Copy Agency
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Links mentioned in this episode:
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Say hi to Jamie on Instagram
Jamie Sampany-Kessie’s Links: -
Kelly, a brand strategist and visibility coach, shares practical strategies on how to increase your business's visibility with just ten minutes a day. She shares her unique approach to building visibility, leveraging her PR background to boost audience engagement and business growth.
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Watch the previous episode ‘Discovering Purpose and Passion in Business with Kelly Sinclair’
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
DM Kelly on InstagramListen to Kelly's Entrepreneur School podcast
Kelly’s Links: -
Missing episodes?
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We learn about how Kelly's strategies help ambitious women grow their brands and her unique visibility methods that entrepreneurs can apply to their businesses.
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Kelly Sinclair is the CEO of KS & Co and host of the Entrepreneur School podcast. Kelly, an award-winning marketer and visibility coach, shares her journey from corporate communications to entrepreneurship, juggling life as a mom and a business leader.
Watch the episode ‘Growing Brand Visibility In Just 10 Minutes a Day Featuring Kelly Sinclair’ (releases November 20th).
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
DM Kelly on InstagramListen to Kelly's Entrepreneur School podcastGet Kelly’s The Ultimate Visibility Toolkit
Kelly’s Links: -
Jamie and I cover why starting your launch prep early can make a big difference. We focus on effective Facebook ads setup and share a pre-launch timeline that ensures everything runs smoothly.
DM us to ask about ads management or coachingListen to episode 843: How To Launch Like A Pro (Even If You Don’t Have A Huge Team)Listen to episode 758: Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Get 1:1 Meta Ads Coaching from Kwadwo!Subscribe to The Art of Online Business’s YouTube Channel
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Say hi to Jamie on Instagram
Jamie Sampany-Kessie’s Links: -
Gemma Bonham-Carter, an expert in online courses and AI sales funnels, talks about the details of her successful AI summit. She shares insider tips on managing an event that caters specifically to online course creators, discussing everything from revenue generation to operational strategies and speaker engagement. Plus, she'll share why focusing on a specific niche can really make your summit stand out.
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Watch the previous episode ‘The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter’
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
DM Gemma on InstagramGet Gemma’s $100k Launch Email Swipes
Gemma’s Links: -
Gemma Bonham-Carter, a seasoned expert in personal branding and online entrepreneurship, shares her journey from blogging to building a seven-figure lifestyle-first business, diving into the world of online courses, AI, and sales funnels.
We'll explore the pivotal role of mentorship and targeted strategies that propelled her from a passion project to profitable enterprise.
Watch the episode ‘Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter’ (releases November 13th).
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
DM Gemma on InstagramGet Gemma’s $100k Launch Email Swipes
Gemma’s Links: -
My wife and new co-host, Jamie, and I break down a launch gone wrong, explaining why running lead magnets during a product launch might just ruin your entire campaign. I recently wrapped up a launch season where a client split their budget between registration ads and lead magnets, hoping it would serve as a safety net.
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Spoiler: it didn’t work.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Say hi to Jamie on Instagram
Jamie Sampany-Kessie’s Links: -
Sales coach Renee Hribar joins us again to share her knowledge on making genuine connections in sales. She breaks down effective sales techniques, leveraging her extensive experience that started with selling pagers in the 90s.
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
If you missed the announcement: Jamie, my wife is the new co-host and brings fresh perspectives to our conversation, enhancing the dynamic as we navigate the intricacies of sales strategies.
Watch the previous episode ‘Unleashing Sales Success with Renee Rebar: Strategies, Psychology, and Scaling Your Online Business’
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Connect with Renee on FacebookDM Renee on InstagramGet Renee’s FREE Sales Mini Course: Get 5 Qualified Leads on the Phone THIS WEEK
Renee’s Links: -
We're discussing sales strategies with Renee Hribar, a powerhouse in the field who made her first million by age 25. Renee shares key mistakes women entrepreneurs make when selling for themselves and the importance of creating genuine connections in sales.
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Watch the episode ‘How to Make Friends & Sales Everywhere You Go, with Renee Hribar’ (releases November 6th).
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Connect with Renee on FacebookDM Renee on InstagramGet Renee’s FREE Sales Mini Course: Get 5 Qualified Leads on the Phone THIS WEEK
Renee’s Links: -
Considering putting your Meta pixel on someone else's website? No Bueno. Don't!
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
While the idea might seem good so you can target more people with your ads....
Actually it can mess up your ad performance. We'll explain why, and what you should do instead.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Say hi to Jamie on Instagram
Jamie Sampany-Kessie’s Links: -
Chelsea Wallace, launch strategist and copywriter, joins us again to dive deeper into the strategies for relaunching programs successfully. Alongside my new co-host Jamie, we discuss the critical aspects of doubling launch revenues, honing in on effective Facebook ad management and funnel optimization. Chelsea also shares how to make evergreen content work harder for your business, ensuring that your launches not only meet but exceed expectations.
Watch the previous episode ‘Chelsea Wallace's Journey to Becoming a Six-Figure Marketing Strategist’
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
DM Chelsea on InstagramGet Chelsea’s 5 & 6-Figure Launch Funnel Case Studies
Chelsea’s Links: -
Chelsea Wallace, a launch strategist and copywriter extraordinaire shares how her lead magnets and funnels have successfully generated significant revenue for businesses. Chelsea talks about how to reduce overwhelm and boost launch revenue, all while ensuring business owners can focus on what they do best. She also opens up about the advantages of remote work and connecting with clients globally from her base in Jamaica.
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Watch the episode ‘The Secret to Repeating Launches With More Revenue Each Time, Featuring Chelsea Wallace’ (releases October 30th).
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
DM Chelsea on InstagramGet Chelsea’s 5 & 6-Figure Launch Funnel Case Studies
Chelsea’s Links: -
My wife Jamie and I go over the ins and outs of hiring the right Filipino virtual assistant for your business. Jamie shares her proven strategies for vetting candidates thoroughly to increase the odds of a long-term, successful hire. We also discuss common pitfalls in the hiring process and how to set up a system that weeds out less suitable candidates.
Have us hire a VA for you.Watch the episode: Signs That Hiring A VA Will Grow Your Business!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJamie Sampany-Kessie’s Links:
Say hi to Jamie on Instagram -
Jacques Hopkins shares how shifting from questionable tactics to ethical strategies boosted his revenue by 50%.
We’ll cover practical ways to create urgency without crossing ethical lines—and why being upfront with your audience isn’t just ethical, it’s smart business.
Watch the previous episode ‘8 Years of $11k+ Months With a Piano Course, Featuring Jacques Hopkins’
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJacques’s Links:
DM Jacques on InstagramListen to Jacques’s podcast: The Online Course Show -
Jacques Hopkins, a seasoned online course creator and coach, joins me to discuss his journey from an electrical engineer to creating and marketing successful online courses.
We'll cover how Jacques leveraged personal experience with his own course, "Piano in 21 Days," to teach others about effective online course creation.
Plus, Jacques shares his initial struggles and breakthrough moments that transformed his approach to online business, making his insights relatable to both new and veteran course creators.Watch the episode ‘Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins’ (releases October 23rd).
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJacques’s Links:
DM Jacques on InstagramListen to Jacques’s podcast: The Online Course Show -
We explore the telltale signs that it's time to get some assistance in your entrepreneurial journey. Are you already thinking about whether you should hire a VA? Not exactly sure what you'd have them do? This episode's for you.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
• Have us hire a VA for you.
• Get Kate Toon's book Six Figures in School Hours.
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
• Get 1:1 Meta Ads Coaching from Kwadwo
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel
Jamie Sampany-Kessie’s Links:
• Say hi to Jamie on Instagram -
Kinsey Soderberg, the creator of Authentic AI, shares how you can make your AI assistant sound more like you—more human.
Kinsey also gives a peek into her dual business ventures, highlighting how AI tools can significantly streamline processes without compromising the personal touch that's crucial in today's digital landscape.Watch the previous episode ‘Use ChatGPT to Breeze Through Tech Issues With Kinsey Soderberg’
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKinsey’s Links:
DM Kinsey on InstagramFollow Authentic AI on InstagramGet the Reels Prompt Playbook for ChatGPT Get the Authentic AI Tech ToolkitUnlock the Brand Blueprint for ChatGPT! Use code AOBPODCAST for an exclusive 20% OFF, just for TAOOB listeners! -
Kinsey Soderberg shares how leveraging AI has transformed the way she manages her dual business ventures and helps maintain a healthy balance by automating routine tasks.
She's the owner of Authentic AI and focuses on helping entrepreneurs use AI effectively without losing their authenticity.
We explore the benefits of integrating AI into everyday business operations to enhance productivity without compromising personal values.Watch the episode ‘Training Your AI Assistant to Think and Sound Like You With Kinsey Soderberg’ (releases October 16th).
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKinsey’s Links:
DM Kinsey on InstagramFollow Authentic AI on InstagramGet the Reels Prompt Playbook for ChatGPT Get the Authentic AI Tech ToolkitUnlock the Brand Blueprint for ChatGPT! Use code AOBPODCAST for an exclusive 20% OFF, just for TAOOB listeners! -
We're getting into the basics of Facebook audience targeting. My wife, Jamie, joins me to explain the difference between warm and cold audiences and shows how to choose and target each effectively in Meta Ad Manager.
Whether you're adjusting your ad strategy or setting up your first campaign, you'll learn how to handle the tricky parts of audience selection to improve your Facebook ads. Get ready to simplify the targeting process and boost your ad results.Watch this episode on our YouTube channel.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJamie Sampany-Kessie’s Links:
Say hi to Jamie on Instagram
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Holly Haynes is back to talk about income stacking and how it can transform your business. Holly, who has built a seven-figure business while consulting for Fortune 500 companies, shares her insights on creating diverse revenue streams.
We explore the benefits of having multiple products and services that cater to different customer needs and levels, ensuring a steady flow of income while serving a broader audience.Watch the previous episode ‘Building a 7 Figure Business During the Pandemic While Raising Twins, Featuring Holly Haynes’
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelHolly’s Links:
DM Holly on InstagramSign up for Holly’s free 5-day challenge to build and scale your purpose-driven business!Use Holly Hayne’s Income Stacking Framework to Increase Your Revenue - Show more
