Episodes
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In this episode, I sit down with Payton, a powerhouse entrepreneur who has earned over $250,000 this year in her permanent jewelry business. With 14 years of experience as a business owner, Payton’s journey started with an eyelash company, expanded to a hot yoga studio, and eventually led her to merge her passions before launching her permanent jewelry studio in Missouri in 2021. Now making $50,000 a month, she shares how starting with marketing gave her the freedom to focus on what she loves most: growing her business and connecting with clients.
What you’ll learn in this episode:
How Payton’s marketing strategy set the foundation for her success.Her customer loyalty techniques, including warranties and personalized service.Why focusing on her own growth instead of competitors drives results.The power of 5-star Google reviews and strong customer relationships.How she collaborates with local businesses to expand her reach.Her mindset on embracing failure and pushing past fear.Payton’s story is packed with inspiration and actionable advice for entrepreneurs at any stage. Tune in to hear how she’s grown her business and continues to raise the bar month after month!
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Are bookings feeling a bit slow? 😭 Don’t worry—you’re not alone! If you’re ready to turn things around and boost your esthetics business, this is the episode you can’t afford to miss!
Join me for an exclusive interview with Maria, the powerhouse behind Money Making Esthetician (with over 100k members on Facebook), who recently launched a Black Friday package that’s already raked in thousands! She’s sharing her proven strategies and insights to help you thrive in a competitive market.
Here’s what you’ll discover:
✅ How to promote your business without cheapening your brand
✅ Secrets to turning followers into loyal clients who keep coming back
✅ Free, effective strategies to attract more clients without spending a dime
✅ Tips on finding valuable resources, investing in yourself, and leveraging social media
Maria’s inspiring journey of resilience and growth will motivate you to take action and elevate your business!
Follow Maria's Facebook group "The Money Making Esthetician" https://www.facebook.com/share/g/UVBUsksTMgHFkXeH/
Check out Maria's website / blog! https://www.themoneymakingesti.com/blog -
Missing episodes?
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Struggling to keep up with your marketing? 🚀
In this video, I break down the difference between a strategy and a tactic, and why consistency is key. Discover how systems like Beauty Biz AI can automatically follow up with leads, schedule your posts, and build your database—without you having to lift a finger. Save time, stay consistent, and grow your business smarter.
💡 Text +1 (256) 223-9844 for a FREE trial of the tool I use for all my businesses! 👇 -
Tony Cruz Interviews Christine - PMU Artist & Educator
In this insightful interview, I spoke with Christine, a PMU artist and educator based in Las Vegas. With 11 years in the beauty industry and 5 years focusing on PMU, Christine shares her inspiring journey from the Philippines to the U.S. Starting with Laura Mercier, she moved into the lash world before finding her way back to permanent makeup.
Christine shared that, as a newcomer, she had to hustle to build her clientele. By turning clients into content models in exchange for reviews, she strategically grew her base through word-of-mouth. Her approach was all about focusing on content creation and referrals. Some of her key strategies included:
- Offering free touch-ups to clients who referred 2-3 new customers.
- Dedicating time each week to work with content models and generate valuable content.
- Building strong client relationships by offering exclusive discounts to content models instead of slashing prices.
Now, Christine educates others through her lip blushing classes and continues to create high-quality content, empowering beauty pros to maintain their standards while growing their brand. -
🎄 The holiday season is fast approaching, and it's time to maximize your beauty business! In this video, Tony and I tackle the Top 3 Questions every esthetician, spa owner, and beauty professional needs answers to before the busy season kicks in. 💡
1️⃣ How do I follow up with leads that never respond? Don't let potential clients slip away! Learn proven strategies to reconnect and close those deals.
2️⃣ Boost Post Button vs. Ads Manager? Discover which option will give you the best return on your marketing investment.
3️⃣ How to overcome price objections? Learn the art of handling client hesitations and sealing the deal—without compromising on your worth.Whether you're just starting or are an experienced beauty pro, these insights will help you crush your holiday goals! 💥 Make sure to watch until the end for tips that could transform your business this season! 🎁"
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Jake Randolph recently recorded a podcast with PMU artist Nataliia Smyk. Originally from Ukraine, Nataliia moved to Miami, Florida, where she continues to build her career. Despite being a student, she travels extensively for her PMU work, showcasing her dedication and passion for the industry. During the podcast, they discussed her journey, experiences in the PMU world, and the challenges of balancing work and education. Nataliia's story offers inspiration to aspiring beauty professionals aiming to expand their reach.
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Beauty school gives you the basics, but there’s so much more to thriving in this industry. 🌟 Join me, Jake Randolph, as I take a stroll on the beach and dive into the four crucial things beauty school didn’t cover: when and how to advertise effectively, cultivating a relentless attitude for success, navigating taxes like a pro, and mastering the art of selling. These tips will help you take your beauty business to the next level!🏖️☀️🐠
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Tony's wife started a new location for her permanent makeup PMU and esthetics studio a couple months ago!
Learn how he is getting over 15 leads a day with minimal ad spend + converting a ton of them into paying clients!!!
Join the top marketer in the beauty industry, Jake Randolph, as he interviews Tony about the marketing and sales tactics he used for his wife's salon and spa.
You don't want to miss this. -
Hiring can be difficult and frustrating sometimes. In this video, I’m sharing my top pro tips on how to hire the perfect employees to help your beauty business thrive. From defining your ideal candidate to providing an awesome onboarding experience, I’ve got you covered.
Don’t miss out on these game-changing hiring strategies! 💼✨ -
Answering the top questions for marketing for Summer 2024 with Jake Randolph. Topics include Facebook advertising, Google business, content advice, TikTok marketing, attracting your ideal clients, and more! If you want to grow your salon, spa, esthetics, or beauty business, then you don't want to miss this!
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Welcome to the Beauty Biz Pro Podcast! In this episode, we chat with Amanda Banks, a seven-figure beauty business owner and permanent makeup expert. Amanda shares her journey from Seattle to Scottsdale, discussing her virtual presence and extensive training programs. She offers practical tips on launching a beauty business with intentional spending, starting small, and growing sustainably. Amanda also reveals client acquisition strategies, profitability tips, and how to create exceptional client experiences. Tune in to learn how to balance organic growth with strategic paid advertising and take your beauty business to new heights!
Go to ➡️ https://beautybizai.com/strategy-meeting-booking to book a free consultation -
Discover the secrets to doubling your bookings in 2024 with our latest podcast episode! Join us as we delve into the world of digital advertising and uncover which ads work best for your beauty business. From leveraging Google Ads for instant visibility to maximizing your brand presence across platforms like Facebook and Instagram, we'll equip you with savvy strategies to attract more clients without breaking the bank. Plus, learn how to transform curious clicks into loyal clients and foster meaningful relationships with your dream customers. Don't miss out on this opportunity to revolutionize your beauty business - tune in now!
Go to ➡️ https://beautybizai.com/strategy-meeting-booking to book a free consultation -
Join us for expert insights on navigating pricing inquiries like a pro in your beauty business. Whether you're a lash artist, esthetician, or beauty entrepreneur, learn actionable strategies to boost sales and grow your clientele. Discover the perfect script for handling 'How much?' questions, the importance of relationship-building, and effective lead pre-qualification techniques. Shift your focus from price to value and confidently guide potential clients towards booking. Ready to elevate your beauty business? Let's dive in!
Get your copy of 'The No Fluff Guide to Growing Your Beauty Business' for actionable insights. https://beautybizai.com/free-book-2 -
Welcome to the Beauty Biz Pro podcast, where Jake Randolph and Tony Cruz uncover red flags that can impact your beauty business success. Whether you're a beauty pro or business owner, join us as we discuss defining your ideal client, optimizing your online presence, and crafting a killer marketing strategy. Let's elevate the beauty biz together!
Get your copy of 'The No Fluff Guide to Growing Your Beauty Business' for actionable insights. https://beautybizai.com/free-book-2 -
Welcome to Part Three of our series on making 2024 your year! In this episode, we delve into strategies for growth. Learn how to stand out in the industry with the Principle of Attention and harness the Power of Paid Ads. Overcome limiting beliefs, shift your mindset, and discover the importance of Building Your Database for sustained growth. Whether you're a PMU artist, salon owner, medspa owner, microblading artist, or any beauty pro, this episode is packed with actionable insights to drive your success. Let's make 2024 your breakthrough year in the beauty business!
Get your copy of 'The No Fluff Guide to Growing Your Beauty Business' for actionable insights. https://beautybizai.com/free-book-2 -
Welcome to Part 2 of 'Make 2024 Your Year' on the Beauty Biz Pro Podcast! In this episode, Jake Randolph and Tony Cruz delve into essential marketing tactics for your beauty business. Discover the power of attention, effective paid ads on platforms like Facebook, and a game-changing DM strategy to connect with potential clients. Stay tuned for the final episode on how to make 2024 your year.
Get your copy of 'The No Fluff Guide to Growing Your Beauty Business' for actionable insights. https://beautybizai.com/free-book-2 -
Welcome to the Beauty Biz Pro Podcast!
In our first 2024 episode, hosts Jake Randolph and Tony Cruz launch a three-part series to make it your year, covering personal growth and business mindset. Whether you're a PMU artist, medspa owner, esthetician, or salon owner, this episode is packed with insights on letting go, focusing on what matters, and the impact of misinformation in the beauty industry. Subscribe for the keys to crush 2024!
Learn more at: start.beautybizpro.com🎙️
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Welcome to Episode 3 of the Beauty Biz Pro Podcast!
If you're a solo beauty business owner wondering whether to offer multiple services or stick to just one or two, this episode is a must-listen. In today's competitive market, providing a variety of services is essential for attracting repeat customers and business growth. We'll explore the pros and cons of offering a single service, the advantages of a diverse service menu, building trust, and the impact of low-ticket offers to attract clients.
Whether you're a med spa owner, makeup artist, hairstylist, nail tech, esthetician, or any beauty professional, discover invaluable insights to help your business thrive! Learn more at: https://start.beautybizpro.com/start🎙️ -
Welcome to Episode 2 of the Beauty Biz Pro Podcast!
In this episode, we dive into the top 7 marketing platforms most used for beauty business. Whether you're a med spa owner, makeup artist, hairstylist, or any beauty professional, this episode is tailored just for you. We'll explore the potential of Facebook, Instagram, Google, TikTok, Groupon, Yelp, and YouTube, revealing how each can elevate your brand.
For more game-changing beauty business tips, subscribe now. Learn more at https://start.beautybizpro.com/start. -
Are you in the beauty industry? Jake Randolph created The Beauty Biz Pro Podcast to give marketing, business, and growth advice to all beauty professionals!
He has helped over 5000 med spa owners, hair stylists, estheticians, permanent makeup artists, and more over the past decade!
If you love business growth and learning the most up to date tactics for all things beauty business - then this is the podcast for you!
