Episodes
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Ep. 145 features Alexey Vorobey from AIstats, an AI-powered live score app that provides football fans with real-time match analysis, performance trends, and smart metrics across over 2,200 leagues worldwide.Hear them discuss:
His career pivot away from being a lawyer and into tech entrepreneurshipHow AIstats creates unique stats and predictions with machine learningWhy he's not a believer in the xG metric, and "the crusade to replace it with some more advanced and smart things"The marketing tactics they used to acquire over 73,000 users in the first 3 monthsConverting free users to paid subscribers, and how they plan to increase the conversion rate over timeThe importance of localization, and delivering an experience to users in a familiar contextField notes from his current efforts to close a $1m seed round, which is 75% subscribedCatch the video version of this episode here.
Learn more 👇
➡️ AIstats website
➡️ Alexey Vorobey on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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🚨 Emergency episode!
In his first interview since news broke of Gambling.com's acquisition of OddsJam's parent company Odds Holdings, CEO Matt Restivo joins Jesse to share his perspective on the story behind the headlines.
Hear him discuss:
his reflections on Odds Holdings' growth to $26m in revenue in just 3.5 yearswhy they decided to pursue a deal, and insights into what that process looked like the synergy he sees with Gambling.com, and how the partnership will fuel further growth for their productswhy closing the deal was "certainly emotional" for himHis advice for other entrepreneurs on what to do now to make a future exit an easier processLearn more 👇
➡️ OddsJam on Linkedin
➡️ Matt Restivo on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Missing episodes?
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Ep. 144 features Adam Small, co-founder of Third Planet Affiliates, a leader in online gaming content.
Hear him discuss:
How he unintentionally got started in the affiliate space with PocketFives, and later with USBetsWhat motivated him to launch Third Planet Affiliates at this stage of his career, and the vision behind its portfolio of properties that includes Lottery Geeks, Casino Reports, and Props.comThe evolving affiliate model and opportunities for innovation in the gaming industry - especially following recent turmoil in the spaceLessons learned from entrepreneurial exits, and navigating earn-out periods with larger organizations like Better CollectiveStaying open to unexpected opportunities, which led to their unplanned acquisition of Props.comThe enduring partnership with co-founder Cal Spears, and the dynamics of their collaboration over two decades of building togetherReflections on his entrepreneurial journey, including the one decision he would do differently if he couldCatch the video version of this episode here.
Learn more 👇
➡️ Third Planet Affiliates on Linkedin
➡️ Adam Small on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 143 is a roundtable discussion on the Sweepstakes industry, featuring Trevor Pope from The Money Factory, Zach Bruch from MyPrize, and Jeff Laniado from Optimove.
Hear them discuss:
The massive growth opportunity they see for social sweepstakes gamingThe origins and growth trajectories of The Money Factory and MyPrizeChallenges of compliance and barriers to entry in the sweepstakes spaceHow MyPrize innovates through content creator partnerships and community engagementWhy social interaction is becoming a crucial differentiator for sweepstakes casinosMarketing strategies to lower customer acquisition costs and increase player retentionHow Optimove supports operators like MyPrize and The Money Factory with CRM tools to maximize player engagementPredictions on the future consolidation and evolution of the sweepstakes gaming marketTheir perspective on balancing risk and reward as entrepreneursCatch the video version of this episode here.
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 142 features Nigel Eccles, CEO and Co-founder of BetHog, a crypto casino and sportsbook from the creators of FanDuel.
Hear him discuss:
His early career at Flutter where he helped bring the betting exchange concept to marketThe origin story of Fanduel, and his reflections of its impact on legalized sports betting in the U.S.The role that he sees startups playing in driving innovation within real-money gamingThe vision behind BetHog, the gaps it's addressing, and how he thinks about product differentiation within the casino categoryThe role that streamers play in the ecosystem, and how BetHog's titles are bringing new ways for viewers to engageThe characteristics of crypto-native audiences, and the experiences they seek in gaming productsHis personal crypto journey, navigating crypto market cycles, and business planning around bull and bear marketsLessons from raising capital, the importance of choosing the right investors, and why "there's no point in networking with VC's"The ongoing legal dispute over Fanduel’s valuation during its merger with FlutterHi stop advice for entrepreneurs that are earlier on in the journeyHow he's applying his 20+ years of experience to shape BetHog’s futureCatch the video version of this episode here.
Learn more 👇
➡️ BetHog website | Twitter/X
➡️ Nigel Eccles on Linkedin | Twitter/X
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Recorded on the day of their public launch, Ep. 141 features Cal Spears and Jonathan Bales from Gambly, which is your sports betting copilot.
Hear them discuss:
How Cal and Jonathan came together to launch Gambly after their non-competes expired following their last exitsThe inspiration for Gambly, and the founding use cases for the productWhy they think Gambly will add value to both casual and sharp bettors alikeHow they're thinking about the journey towards finding product-market fitWhy they think that Gambly can catalyze a new affiliate model with sportsbooksDeveloping the underlying technology that powers the product, and how they've abstracted its complexity with an intuitive UXThe background on their strategic partnership with UnabatedChoosing to preserve equity by self-funding Gambly's development over raising seed capitalWhy Cal thinks that we "might be in a golden age" for smaller affiliates, despite the recent headwinds for larger affiliate companiesTheir top pieces of advice to other entrepreneurs building within real-money gamingCatch the video version of this episode here.
Cal was also a former guest on Ep. 80 of The Betting Startups Podcast, where he told the full story of his 20-year journey building, scaling, and exiting several businesses within real-money gaming. Catch that episode if you missed it:
Apple PodcastSpotifyLearn more 👇
➡️ Gambly website
➡️ Cal Spears on Linkedin
➡️ Jonathan Bales on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 140 features Robert Lenzhofer, CEO of Hölle Games, which produces slot games and gaming platforms, with a focus on regulated markets and localized content.
Hear Robert discuss:
His journey in gaming, from tech in Austria to founding Hölle GamesThe origins and growth of Hölle Games, which focuses on the German market with localized contentThe challenges and nuances of slot game development and creating a unique platformHow Hölle Games differentiates in a crowded slot market through compliance and tailored productsThe company's dual focus on a slot studio and remote gaming server (RGS) technologyHis choice to bootstrap the company, opting for revenue-driven growth over investor fundingThe strategy behind launching multiple studios for targeted markets, including upcoming studios for the UK, Brazil, and AsiaReflections on the impact of AI in game development, both in art and automationCatch the video version of this episode here.
Learn more 👇
➡️ Hölle Games website
➡️ Robert Lenzhofer on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep.139 features Jesse live from the SBC Summit in Lisbon, joined by Adam Wilson from Splash Tech, Hear them discuss:
How Adam's early journey in the betting industry took shape and evolvedThe post-mortem on his first startup Bookee, which became known as the "Tinder for Betting"The origin story of Splash Tech, and how his learnings from the Bookee journey influenced his approach to building Splash TechHow Splash Tech’s free-to-play games drive customer acquisition and engagement, and what sets them apart from other F2P providersWhy "you are only as good as your integrations" as a B2B supplier in this industrySplash Tech's product integration with Optimove, and the unique ways that partnership enables operators to engage with their playersWhy he wanted "to get to profitability as soon as possible" with Splash Tech in order to avoid raising further capitalHis perspective on the betting industry trends driving innovationWhat fuels Adam’s motivation and resilience as an entrepreneurCatch the video version of this episode here.
Learn more 👇
➡️ Splash Tech website
➡️ Adam Wilson on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 138 features Jesse live from the SBC Summit in Lisbon, joined by Rob Rubio from Fluid, which is a cutting-edge checkout solution powered by machine learning.
Hear them discuss:
Rob’s journey through the industry, and how his time working for an operator helped him identify the pain point that Fluid is now solvingThe positive response that Fluid got from the market after launching at ICE earlier this year, and the traction they have experienced sinceHow is improving the "money in, money out" process though intuitive UX combined with data-driven optimizationWhy Fluid opted to commercialize its platform using a straightforward SaaS pricing modelThe role of responsible gambling (RG) and KYC within Fluid’s core servicesFluid's new seed funding round backed by HappyHour.io, and what this investment means for future growthLessons from Rob’s past investing experience that have shaped Fluid’s growthWhat Rob sees for the future of Fluid, including some new verticals he sees opportunity inCatch the video version of this episode here.
Learn more 👇
➡️ Fluid website
➡️ Rob Rubio on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 137 features Jack Andrews and Justin Phan from Unabated, which is the tools and resources you need to become a winning sports bettor.
Hear them discuss:
The recent G2E conference in Las Vegas, and Jack's biggest takeaway from itWhat has surprised Jack the most since launching Unabated 4 years agoJack's view of how the American betting population "breaks down in cultural generations"The crazy story of serendipity that led Justin to joining Unabated as their new Managing DirectorWhy Unabated has been steadfast in its commitment to building the business through subscription revenueTheir commitment to maintaining product velocity, and why that excites JustinWhat led them to enter the B2B data businessHow they see the trend of operator consolidation impacting the betting publicCatch the video version of this episode here.
You can also check out Unabated YouTube channel here.
Learn more 👇
➡️ Unabated website
➡️ Justin Phan on Linkedin
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 136 features Matt Bresler, Founder and CEO of Odditt, a suite of world-class sports betting tools and analytics. This episode was recorded in person with Jesse at the G2E conference in Las Vegas.Hear them discuss:
Why Matt relocated to Las Vegas to work on Odditt, and the value that move has brought to the companyMatt's experience participating in ZeroLabs' inaugural cohort, and more recently as a mentor in the latest cohortHow developing his own betting models uncovered the problem that Odditt is now solvingThe distinction that prompted Odditt to pivot from its original ideaHow Odditt's platform helps to bring closer alignment between quant teams and trading teams within sportsbooksThe challenges of compiling a data set that spans thousands of leagues, 150+ countries, and 30+ sportsWhy Matt is thinking about launching "a data accelerator with early stage startups"News that Odditt has recently closed a new round of funding, and why Matt chose to avoid institutional capital for the roundCatch the video version of this episode here.
Learn more 👇
➡️ Odditt website
➡️ Matt Bresler on Linkedin
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 135 is our quarterly Investor Vibe Check, where we chat with 3 industry investors to get their perspective on the landscape from their side of the table.The vibe check for Q3 features Evan Meyer (Astralis Capital), Paris Smith (Life Winning), and Joel Simkins (XST Capital).
Hear them discuss:
Their investing background, and current focus areas within real-money gamingRecent consolidation amongst micro-betting technology providers, and how they see that shifting the dynamics within the categoryWhy legacy media has struggled integrating betting content, while many startups are seemingly make it workWhy new media strategies have greater impact driving player behaviorBrazil market expectations post-regulation, how it's similar/different to the US, how operators are preparing for regulation, and opportunities for startups in that marketTheir perspectives on the sweepstakes model, and its attractiveness as capital allocatorsAdvice for founders on seeking mentorship and support from industry veterans📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribed to the Betting Startups newsletter here: https://news.bettingstartups.com/
Catch the video version of this episode here.
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 134 features Evan Kirkham from Outlier, which is a cutting-edge sports betting app that helps users make smarter bets, no matter the sportsbook.
Hear him discuss:
How life has changed for Evan and the Outlier team after finding product-market fit since his last appearance on the podcastInsight into Outlier's internal product development process, and how they maintain a strong shipping cadence with a lean teamThe flywheel that has led to Outlier pushing over 500,000 bets per week to sportsbook partnersHis guiding principles on team building and scaling headcountWhy Outlier has eschewed affiliate revenue despite it being an obvious monetization channelHis assessment of the competitive landscape within the betting tools categoryWhat he learned after launching a fundraising process earlier this year, and why he ultimately abandoned it in favor of organic growthHis approach to doing cold outreach to get calls with in-demand peopleG2E Quick Hits interest form 👇 https://forms.monday.com/forms/396c8ee610fafa76488de31ab2522442?r=use1
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribed to the Betting Startups newsletter here: https://news.bettingstartups.com/
Catch the video version of this episode here.
Learn more 👇
➡️ Outlier website
➡️ Evan Kirkham on Linkedin
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 133 features the winner of SBC's First Pitch, Radek Psurny from Match Hype.
Hear them discuss:
Radek's reflections on winning the SBC First Pitch competition and pitching on the big stageThe journey of building Match Hype, a platform for dynamic sportsbook video contentHow Match Hype automates videos with real-time stats, predictions, and content in 30+ languagesThe tech behind Match Hype being built by an experienced teamMatch Hype's future plans with live contentThe opening of their seed fundraising round to embrace growth.Radek's 5-year vision to make Match Hype a global leader in sports contentG2E Quick Hits interest form 👇 https://forms.monday.com/forms/396c8ee610fafa76488de31ab2522442?r=use1
Video version of this episode can be viewed here.
Learn more 👇
➡️ Match Hype website
➡️ Radek Psurny on Linkedin
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 132 features Keith Stewart from Read the Line, which delivers actionable golf betting insights & analysis from the perspective of a PGA Professional.
Hear him discuss:
His life's journey in golf and how becoming a PGA Professional has elevated his careerFour reasons why golf is one of the best sports for bettingThe origins of Read the Line and how it's filling a gap in the golf content space.The importance of why Read the Line covers the LPGAHow proactive content is a key differentiator in the golf media industryHis efforts on growing Read the Line's media partnershipsThe three main revenue drivers for Read the LineThe plan to grow and scale Read the Line, including venturing into additional secondary sportsG2E Quick Hits interest form 👇 https://forms.monday.com/forms/396c8ee610fafa76488de31ab2522442?r=use1
Looking to attend SBC Summit? If you don't have a ticket for the event yet, use discount code BETTINGSTARTUPSVIP for $300 off your pass. Grab your ticket here: https://sbcevents.com/sbc-summit/tickets
Video version of this episode can be viewed here.
Learn more 👇
➡️ Read The Line website
➡️ Keith Stewart on Linkedin
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 131 features Kelly Kehn, Paris Smith, and Sue Schneider from Defy the Odds, which leverages community, mentorship, and capital to drive innovation for the future of gaming.Hear them discuss:
Kelly’s broad industry experience that includes time Bodog, to launching the All-in Diversity Project as a not-for-profit, to venture capital with HappyHour.ioParis’ 17-year experience as CEO of Pinnacle, and transition to angel investing and advising in her post-Pinnacle careerSue’s unique career path from social services to most recently leading growth & strategy in the Americas for SBCThe origins of Defy the Odds, and how a meetup in Curacao solidified their plans to launch the projectHow the 3 of them will leverage their collective 7+ decades of industry experience to create new pathways into the industry for underrepresented foundersThe qualities and characteristics that Defy the Odds looks for in the founders it supportsThe engagement model for Defy the Odds, and ambitions to launch a corresponding fundTheir first partnership with Zero Labs ahead of the incubator's 3rd cohort next monthWhat excites the 3 of them about the real-money gaming industry in 2024Looking to attend SBC Summit? If you don't have a ticket for the event yet, use discount code BETTINGSTARTUPSVIP for $300 off your pass. Grab your ticket here: https://sbcevents.com/sbc-summit/tickets
Video version of this episode can be viewed here.
Learn more 👇
➡️ Defy the Odds website
➡️ Kelly Kehn on Linkedin
➡️ Paris Smith on Linkedin
➡️ Sue Schneider on Linkedin
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 130 features Chase Richardson from Full Pull, which is growing the sport of truck and tractor pulling through innovative real money gaming and digital streaming platforms.
Hear him discuss:
An introduction to the sport of truck and tractor pulling, and why it's perfectly suited for bettingThe launch of Full Pull's real-money gaming product, and how the early response has beenHow content and streaming will attract new fans, including through its partnership with BetrThe role of sponsorship in generating revenue to support the sport’s growthHow his background as an NCAA Div. 1 basketball coach helped prepare him to compete in businessThe unique story of how industry veteran Benjie Cherniak, became involved in Full PullHis experience entering the real-money gaming space, and his advice for other founders looking break into itVideo version of this episode can be viewed here.
Learn more 👇
➡️ Full Pull website
➡️ Chase Richardson on Linkedin
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 129 is the official First Pitch preview episode, where we will meet the 5 startups selected to present at SBC Summit on September 24 in Lisbon, Portugal.Sue Schneider, VP of Growth and Strategy for the Americas at SBC, shares her perspective of the upcoming event, discussing the diversity of submissions, the evolution of First Pitch, and opportunities for all startups at the Summit.
In this episode, you will hear from the five finalists:
Adam Fonsica from Random StateTom Lemke from SavageTechShawn Tucker from StatX SportsRadek Psurny from Match HypeMark Flores Martin from XGENIASBC First Pitch brings together some of the most exciting startups within the betting and gaming industry to compete for a chance to win an exclusive prize package, valued at around €118,800 to assist in the winner’s development and growth plans.
The First Pitch event is hosted by BettingStartups.com's Jesse Learmonth.
Judges for the event:
Paris Smith from Life WinningMark Blandford from Burlywood CapitalJavier Altamirano from SportradarAdam Krejcik from Eilers & Krejcik Gaming, LLCMartin Collins from Soft2BetIf you don't have a ticket for the event yet, use discount code BETTINGSTARTUPSVIP for $300 off your pass. Grab your ticket here.
Watch this episode on Youtube.
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 128 features Rob Urwin and Sabin Brooks from Bettormetrics, which offers next-generation sports trading analytics.
Hear them discuss:
Rob’s background co-founding BetNOW, a VC-backed startup that enabled mobile betting via SMS (before iPhones were invented!)Sabin’s journey through working at Sky Sports, SkyBet, and PartyPoker.comHow Bettormetrics is helping trading teams reduce market downtime, and how that's positively impacting sportsbook KPIsA look behind the curtain at trading operations at sportsbooks, and why live markets get suspended in the first placeOvercoming objections in the B2B sales cycleBettormetrics’ recent Series A funding led by BettorCapital and Velo PartnersComparing and contrasting sportsbook trading approaches in the UK and the USVideo version of this episode can be viewed here.
Learn more 👇
➡️ Bettormetrics website
➡️ Rob Urwin on Linkedin
➡️ Sabin Brooks on Linkedin
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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Ep. 127 features Dan Zimmerman from Verse Fantasy which fuses fantasy sports and real-money gaming.
Hear him discuss:
His original idea of launching a betting exchange, which he realized would be "a very difficult endeavor" - thus triggering an early pivot to DFSHow the LeagueSync product allows season-long fantasy players to win real-money on weekly matchupsUsing product-led growth tactics to drive user adoption of the Verse Fantasy appThe recent launch of Verse Media, which was "built to serve as Verse Fantasy's own affiliate"The various content-led marketing tactics that Verse is focusing on, and the metrics they're seeing from itA breakdown of his current thesis on the emergence of DFS 3.0Why he feels that Verse Fantasy is well insulated from any potential regulatory changes to DFS in various states Exclusive breaking news that Verse Fantasy just closed a $1.1 million pre-seed round led by Frontstage VenturesVideo version of this episode can be viewed here.
Learn more 👇
➡️ Verse Fantasy website
➡️ Daniel Zimmerman on Linkedin
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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