Episodes
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In this forward-looking episode, Bill Caskey shares three essential strategies to enhance your business outcomes in 2025.
He emphasizes the importance of authentic communication in an AI-dominated landscape while drawing from his book "12 Bold Moves." The key strategies include: developing a clear A-to-B roadmap to guide customers from their pain points to desired outcomes, leveraging customer success stories through video testimonials, and implementing pre-call videos to establish credibility and professionalism before initial meetings.
Whether you're in sales, marketing, or leadership, these practical, cost-effective approaches can help differentiate your business and demonstrate value to potential clients.
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com.
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com. -
In this episode, Bill Caskey reveals three powerful strategies to increase sales profitability without increasing workload. These profit amplifiers help sales professionals and business leaders leverage their existing assets more effectively.
Creating and following a 30-day action plan focused on key revenue-generating activitiesDesigning and implementing a visual sales process to double close ratesTurning untapped expertise into revenue-generating content
Key Points:Actionable Tips:
Spend 4 hours monthly planning next month's activitiesDocument your sales process and share it with prospectsCreate video responses to common prospect questionsRepurpose expertise across multiple platformsWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com.
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com. -
Missing episodes?
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Are your sales team's skills stuck in the past? In this episode, Bill reveals four critical modern sales capabilities that many teams are missing out on.
He breaks down why video production, digital writing/social selling, digital assets for the buyer journey, and AI implementation are no longer optional skills - they're essential for sales success in today's market.
Learn practical frameworks for developing these abilities within your team and discover how these modern tools can significantly impact your revenue generation.
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com.
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com. -
In this episode, Bill shares three powerful strategies that helped one of his client companies double their revenue from $15M to $30M.
Bill breaks down the importance of map building (both company-wide and individual), message refinement, and conversion rate optimization. He explains why great plans should focus on inputs rather than outputs, how to craft messages that truly resonate with prospects, and why most companies are settling for conversion rates far below their potential.
Whether you're a VP of Sales, company owner, or individual performer, these practical insights will help you drive significant revenue growth in your organization.
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com.
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com. -
In this episode, Bill shares his personal insights on why many of us "play small" despite having massive potential. Bill opens up about his own struggles with imposter syndrome and reveals five practical strategies to break free from self-imposed limitations.
From embracing your divine purpose to treating physical fitness as a business strategy, listeners will learn actionable steps to command their true worth in the marketplace. Whether you're battling self-doubt or looking to scale your impact, this episode offers a blueprint for showing up bigger in both business and life.
CEOs & Sales VPs: Ready to unlock your team's hidden growth potential? Join our "The $15M Growth Campaign" workshop: http://billcaskey.com/15mgrowth
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com.
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com. -
In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today's business world.
Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phrases like "let's double click on that" and "value prop" are undermining clear communication in business. The conversation explores why professionals fall into using corporate buzzwords, how it affects their message clarity, and practical ways to communicate more effectively.
Whether you're guilty of "circling back" or building planes while flying them, this episode offers a refreshing take on the importance of straightforward business communication and the power of writing like you're talking to your mom.
Learn more about Erik and follow his blog at http://erikdeckers.com. You can also see some of his work at https://problogservice.com/.
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com.
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com. -
Bill challenges the conventional wisdom that sales training alone is the key to success. He introduces a multi-faceted approach to achieving excellence in sales, covering crucial areas often overlooked by traditional methods.
From the importance of strategic planning and mindset mastery to understanding marketing principles and honing communication skills, Bill provides a comprehensive framework for sales professionals looking to elevate their performance.
He also demonstrates how this holistic strategy can transform your sales approach and set you apart in a competitive marketplace.
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com.
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com. -
In this episode, Bill delves into the often misunderstood world of lead generation. He challenges traditional cold-calling methods and introduces a fresh perspective on building meaningful connections with prospects.
Bill breaks down three crucial levels of connection: the Acquaintance Connection, the Contribution Connection, and the Shared Experience Connection.
Whether you're struggling with cold calls or looking to enhance your sales pipeline, this episode offers insights to transform your lead generation process.
Join our upcoming "Million Dollar Seller Challenge" in September for FREE. You can learn more at http://milliondollarsellerchallenge.com.
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training -
In this episode, Bill explores the common tendencies that often hinder our personal and professional growth. Drawing from his extensive coaching experience, Bill identifies ten key behaviors that may be secretly sabotaging your success.
From the fear of standing out to the habit of avoiding discomfort, he offers valuable insights on how to recognize and overcome these obstacles. Whether you're a sales professional, business leader, or entrepreneur looking to scale your income, this episode provides practical wisdom to help you unlock your full potential and achieve exponential growth.
Join our upcoming "Million Dollar Seller Challenge" in September for FREE. You can learn more at http://milliondollarsellerchallenge.com.
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training -
In this episode, Bill unveils his powerful "Business Ascension Framework" - a comprehensive model designed to help entrepreneurs and sales professionals scale their businesses effectively.
He dives deep into five critical pillars of business growth. He also emphasizes the importance of each component and how they work together to drive success.
Join our upcoming "Million Dollar Seller Challenge" in September for FREE. You can learn more at http://milliondollarsellerchallenge.com.
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training -
In this episode, Bill Caskey shares the five critical skills he believes all business owners, sales leaders, and sales professionals need to master in order to thrive in the future.
Bill explains why these skills are essential for success in the evolving business landscape and provides guidance on how to start developing them. He encourages listeners to assess their current skill set and make a plan to continuously improve in these key areas.
Tune in to discover the future-proof abilities that will set you apart from the competition.
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training -
In this episode, Bill shares insights from his successful campaign that helped a company grow from $15 million to over $30 million in revenue within two years.
He introduces the concept of the "$15 Million Skill Stack," emphasizing that business growth comes from mastering multiple skills rather than relying on a single strategy.
Bill focuses on one key element from his 12-part framework: the importance of adopting proper mindsets in sales.
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training -
In this episode, Bill shares five essential philosophies that can transform your sales approach and business growth strategy. He draws from his experience coaching CEOs and founders to reveal key insights on achievement, detachment from outcomes, and the power of personal branding.
Bill discusses the importance of focusing on inputs rather than outputs, moving beyond "wanting and trying," and crafting a clear, compelling offer. Whether you're a sales professional, manager, or business owner, these core truths will help you build a solid foundation for success. -
In this episode, Bill Caskey explores the concept of "unique medicine" - the special combination of experiences, knowledge, and wisdom that makes you uniquely valuable to your audience. Bill breaks down a process to help you identify, package, and distribute your unique offerings.
Whether you're in sales, consulting, or any other field, this episode offers practical advice on how to stand out in your marketplace and connect with those who need your specific "medicine." Learn how to move beyond generic personal branding and truly showcase what makes you and your offerings special.
Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training -
In this episode, Bill Caskey delves into 7 crucial dilemmas that CEOs, sales managers, and sales professionals face in today's rapidly changing business landscape.
Bill explores challenges such as nurturing top performers, balancing labor and processes, avoiding competitive mimicry, escaping the commodity trap, addressing self-image limitations, leveraging untapped assets, and breaking free from outdated orthodoxies.
Whether you're leading a sales team or driving your own sales career, this episode offers valuable insights to help you navigate these common dilemmas and make strategic decisions for growth and success.
Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training -
In this episode, Bill shares his insights on creating a world-class sales team or becoming a top-tier sales professional. He outlines seven crucial elements that distinguish high-performing sales teams and individuals.
Whether you're a sales leader looking to elevate your team's performance or an individual salesperson aiming for excellence, this episode offers practical strategies to help you achieve world-class results in today's competitive sales landscape.
Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training -
In this episode, Bill unveils the 5 critical systems every business professional needs to implement for exponential growth and success. Whether you're a VP of sales, founder, CEO, or sales professional feeling stuck in the grind, Bill breaks down how to move beyond just "doing" to strategically growing your business.
Learn about creating an effective marketing system, implementing a customer-centric selling system, developing a memorable onboarding process, mastering personal and business planning, and cultivating mental toughness through preparation.
Bill provides actionable insights on leveraging your assets, using testimonials, crafting compelling offers, and maintaining the right mindset.
Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training -
In this episode, Bill Caskey challenges conventional wisdom by exposing seven common lies in the sales and business world. Bill offers fresh perspectives on achieving success without falling prey to outdated orthodoxies.
He explores the importance of finding problems and possibilities, embracing digital strategies, and understanding the entire "kinetic chain" in sales success.
Whether you're a CEO, sales professional, or business leader, this episode will challenge your thinking and provide actionable insights to elevate your performance.
Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training -
In this insightful episode, Bill is joined by Lisa McLeod, president and founder of https://mcleodandmore.com, to discuss the transformative power of selling with a "noble purpose."
Lisa explains how aligning your sales efforts with a deeper purpose of making a meaningful difference for your customers can dramatically increase your effectiveness, employee engagement, and overall success.
This episode challenges the conventional wisdom of relying solely on tactics and techniques, emphasizing the importance of tapping into a higher sense of purpose that resonates with both customers and salespeople.
To learn more about Lisa and get a copy of her new book, go to https://www.mcleodandmore.com/.
Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training -
In this episode, Bill Caskey shares a personal and eye-opening experience he had recently involving a minor heart incident. He candidly discusses how, despite considering himself fit and healthy, he ignored warning signs and failed to take action on a previous heart scan that indicated moderate to high risk.
Bill emphasizes the importance of getting regular heart scans, especially for those over 40, and not disregarding the results. He also stresses the need to reevaluate and reinvent one's diet and eating habits, as they can significantly impact overall health and energy levels, which are crucial for success in any field, including sales and leadership.
Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com
Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training - Show more
