Episodes

  • Michelle Eskeri, founder of Let Me Write, explains how she moved out of the finance world and shares how to start a copywriting business . With her rich background as an accountant, Michelle brings a unique perspective to crafting compelling narratives for businesses, particularly within the financial sector. She discusses the undeniable value of professional writing for commercial success and why human expertise often trumps AI solutions like ChatGPT. Beyond her financial niche, she explores how her passion extends into projects in health, well-being, and education, highlighting the adaptability required to thrive as an entrepreneur.

    Join us as we uncover the secrets to blog success, from crafting irresistible headlines to leveraging SEO, all while keeping content fresh and engaging.

    Michelle also reflects on how entering business awards can provide crucial insight and networking opportunities, sharing her personal journey as a finalist in the SME Hearts awards. Her experience underscores the importance of patience and persistence in entrepreneurship, with networking playing a pivotal role in landing her first copywriting client.

    This episode is packed with practical advice about blogs, content creation, repurposing content and leveraging award wins. It is an essential lesson for all entrepreneurs, especially those in the early stages of their journey.

    {2:04} What brought Michelle to copywriting.

    {5:05} Writing for the financial sector.

    {6:46} The growth of Chat GPT in copywriting.

    {8:45} How Michelle works with her clients.

    {10:29} The services she offers

    {11:41} The ingredients of a great blog.

    {12:53} The ideal length for a blog.

    {14:47} How often should a blog be published.

    {16:19} How Michelle publicised her award win.

    {17:26} Why she decided to enter business awards.

    {20:14} Maintaining awards as part of business strategy.

    {20:47} The learnings from five years in business.

    {22:14} Getting the first clients into the business.

    {24:25} Projects for 2025.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Michelle: https://www.letmewrite.co.uk/

    Instagram: https://www.instagram.com/let.me.write4u/

    Facebook: https://www.facebook.com/letmewrite4u

    LinkedIn: https://www.linkedin.com/in/michelleeshkeri-finance-copywriter/

  • Trailblazer Vicky Grammatikopoulou graces our latest episode, sharing her story of success from language teacher to aesthetics entrepreneur. With clinics across London, Essex, and Stuttgart, Vicky has won over 30 prestigious awards, including double gold at the Best Business Women Awards. Her story is one of empowerment, from founding a private language school in Greece to achieving global success. Vicky's commitment to celebrating women's accomplishments shines through as she discusses the transformative power of merit-based recognition.

    Establishing a clinic in the aesthetics field is no small feat, especially within the unregulated UK market. Vicky passionately addresses the need for proper qualifications and the challenges faced by medical professionals due to inadequate regulations. This episode brings to light the critical importance of client safety and the call for collective efforts to raise industry standards. Vicky's insights highlight the dedication and resilience required to navigate such a competitive landscape.

    From navigating marketing challenges to fostering a community of shared knowledge, Vicky's journey emphasizes the significance of collaboration and open communication. Moving from solo endeavors to building a supportive in-house team, her experience underscores the value of investing in marketing and industry collaboration. By hosting webinars and workshops, Vicky has cultivated a spirit of mutual growth and innovation. Her marketing business is today helping many other aesthetics businesses thrive.

    This episode closes with a heartfelt reflection on how passion and creativity drive her mission, proving that true fulfillment is found when work feels like play.

    {2:52} Becoming a double award winner twice!

    {5:34} Vicky;'s journey to creating an aesthetics business.

    {13:32} Opening her first clinic.

    {14:45} The crucial role awards played in the business's development.

    {15:34} The challenges of an unregulated industry.

    {17:46} What people must look for when getting aesthetic treatment.

    {20:23} The dangers of using unqualified practitioners.

    {22:48} Vicky's awards strategy.

    {25:30} Starting a marketing business.

    {28:48} Being an expert in the aesthetics industry.

    {30:45} Vicky's business advice.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Vicky: https://www.vie-aesthetics.com/

    Instagram: https://www.instagram.com/vie_aesthetics/

    Facebook: https://www.facebook.com/vieclinics/

    LinkedIn: https://www.linkedin.com/company/vie-aesthetics-ltd/

    YouTube: https://www.youtube.com/@VieAesthetics/videos

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  • The Personal Travel Agent welcomes Lisa McCallum, a travel agent from Not Just Travel, who recently won a silver award for Best Customer Service at the Best Businesswomen Awards. Listen in as Lisa shares her journey, beginning with departing from home at 16 under challenging circumstances, to becoming a successful business owner. Her story is a testament to the power of self-belief and overcoming doubts, even those from her 13-year-old son, as she highlights how determination and a passion for customer service propelled her to unexpected success.

    Explore the transformative journey toward self-employment in the travel industry, as she explains how she invested in a travel franchise. At 24, despite having a seemingly perfect life, Lisa felt unfulfilled until a spontaneous decision to become a holiday rep showed her that loving her work was possible.

    Returning to an unfulfilling retail career, motherhood inspired a new path. Her husband's decision to retrain, led her into the travel business. Driven by the need to focus on two autistic sons, she needed the ability to work from home. Thus, a new chapter began, embracing opportunities for growth and passion in a home-based travel business.

    Finally, discover the essence of personalized customer service in the travel industry and the benefits of being a franchisee. We explore the importance of catering to clients' unique needs, enhancing their travel experiences with thoughtful gestures, and providing unwavering support during crises. The change from simple package holidays to the allure of off-the-beaten-track destinations showcase the dynamic nature of the travel industry.

    Lisa demonstrates how following your passion can earn you an income doing something you love. Her determination to enter awards despite others trying to deter her, shows how important resilience and belief are to entrepreneurs. Anyone fascinated by travel will love this episode. It clearly demonstrates the benefits of using a travel specialist. And for any female entrepreneur mums out there, you'll be reassured that it is possible to manage the needs of your family with your business.

    {1:20} Lisa's PR from winning her award.

    {1:59} Lisa's thought process that led to entering the awards.

    {4:26} The journey to starting a travel franchise.

    {11:45} Lisa's travel services.

    {12:46} Growing a business despite the pandemic.

    {18:11} How a travel agent supports customers in a crisis.

    {19:08} 2025's hottest travel destinations.

    {21:29} How Lisa plans her own travel.

    {23:00} Lisa's forthcoming travel agenda.

    {24:14} The benefits of being a franchisee.

    {28:06} Lisa's business tips.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Lisa McCallum: https://lisamccallum.notjusttravel.com/

    Instagram: https://www.instagram.com/njtlisamccallum/

    Facebook: https://www.facebook.com/NJTLisaMcCallum/

    LinkedIn: https://www.linkedin.com/in/lisa-mccallum-personal-travel-specialist-8bb26a126/

    YouTube: https://www.youtube.com/@notjusttravel

  • When Sophia Campbell-Shaw lost her mother and sister, she found solace in turning her grief into a force for change, creating Woven Farewell Coffins. Redefining the Funeral Industry plots her journey from a background in creative arts and organic farming to designing woven coffins. It is both moving and innovative.

    Listen as Sophia shares how her personal experiences shaped a unique business that allows families to create meaningful, personalized funeral experiences, breaking away from the constraints of traditional Victorian ceremonies.

    Sustainability takes center stage as Sophia discusses the rising trend of green and eco-friendly funerals, with a particular focus on willow coffins. These beautifully crafted, affordable options not only provide a softer aesthetic but also respond to the pressing issue of funeral poverty. Sophia's vision extends to running a natural burial ground, combining her expertise in land management with her commitment to eco-conscious funerals.

    She has embraced awards, winning a Good Funeral Award and Gold Award for the Best Product at the Best Businesswoman Awards last month. Those awards have not only bolstered her business's profile but also aligned her with like-minded partners.

    Explore the transformation in the funeral industry alongside Sophia, as she addresses the challenges of balancing a growing business with family life. The potential for expanding through a franchise model is discussed, emphasizing the need for quality control and training.

    With a focus on the personal aspects of planning for death, Sophia encourages forward-thinking to create funerals that truly reflect the deceased's wishes. She also candidly discusses the emotional demands of the industry, advocating for self-compassion and mindfulness as essential tools for maintaining well-being on the entrepreneurial journey.


    {2:08} Sophia's background.

    {6:23} Giving compassion through experience.

    {7:37} Moving away from traditional Victorian mourning.

    {9:55} All about willow coffins.

    {12:36} The growing popularity of woodland burials.

    {15:15} Why awards have been important to Sophia.

    {17:05} Sophia's nomination for the Good Funeral Awards.

    {20:20} Plans for franchising Woven Farewell Coffins.

    {22:50} Opening up the discussion about death and funerals.

    {25:44} Evolution in funeral preferences.

    {30:44} Sophia's advice for budding entrepreneurs.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Sophia: https://www.wovenfarewell.co.uk/

    Instagram: https://www.instagram.com/wovenfarewellcoffins

    Facebook: https://www.facebook.com/wovenfarewellcoffins/

    LinkedIn: https://www.linkedin.com/company/woven-farewell-coffins/

  • In this episode of the Business Awards Show, Kelly Tucker, the founder of HR Star, provides a fascinating overview of HR consultancy and constantly evolving employment legislation.

    Kelly was recently a Gold Award winner for Best Businesswoman in Business Services at the Best Businesswomen Awards. Kelly's journey into the world of HR is both inspiring and relatable, as she shares her experiences from her early career to establishing her own consultancy.

    Kelly candidly discusses her path from being made redundant at a young age to finding her passion in human resources. After starting her career in a local charity's HR team, she quickly climbed the ranks to become an HR manager. However, her journey took a turn during maternity leave, leading her to realize the importance of creating a positive workplace culture and employee engagement.

    Kelly's decision to enter the Best Businesswomen Awards marked a significant milestone, as it was not only her first award entry but also her first win. She reflected on her initial hesitations about entering awards, driven by a mix of imposter syndrome and the challenges of running a business. However, the recognition she received has motivated her to incorporate awards into her marketing strategy moving forward.

    During our conversation, we delved into the critical role HR plays in helping businesses avoid legal pitfalls and create a thriving workplace culture. Kelly emphasized the importance of a proactive approach to HR, highlighting the four key areas of employee experience: clarity, compliance, connection, and culture. She provided valuable insights for business owners, especially those hiring their first employees, on how to establish a solid foundation for their teams.

    Kelly expands on employment law, including recent changes that place more responsibility on employers to address issues like sexual harassment in the workplace. Kelly shares her commitment to keeping her clients informed about these changes and the importance of training and proactive measures to foster a safe and inclusive work environment.

    Finally, Kelly expresses her excitement for the future of HR Star, including plans for growth and celebrating the company's upcoming 10th anniversary. Her passion for her work and dedication to helping businesses succeed through effective HR practices truly shine through.

    Join us for this insightful episode filled with practical advice, inspiring stories, and a deep dive into the world of human resources. Whether you're a seasoned business owner or just starting out, Kelly's expertise and enthusiasm will leave you motivated to enhance your own workplace culture.

    {1:22} Kelly's journey to becoming an entrepreneur.

    {4:40} The catalyst that started HR Star.

    {5:35} Why it took so long for Kelly to enter awards.

    {7:13} How it felt to win her first award.

    {8:30} Building awards into the HR Star marketing strategy.

    {9:55} How HR consultancies help their clients.

    {13:42} Common employer issues.

    {16:04} The vital need for robust compliance in HR.

    {16:58} Keeping clients updated about employment legislation.

    {19:01} Delivering a sexual harassment policy.

    {20:28} Does employment legislation create too heavy a burden on employers?

    {21:38} Providing a Founder to Founder service.

    {22:13} Celebrating HR Star's 10th anniversary.

    {22:42} Future plans.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Kelly: https://hr-star.co.uk/

    Instagram: https://www.instagram.com/hrstar_chelt/

    Facebook: https://www.facebook.com/HRStarChelt/

    LinkedIn: https://www.linkedin.com/company/hr-star/

  • Overcoming Your Ego with Mary Gregory talks to the trailblazing winner of the Best Coach at the 2024 Best Businesswomen Awards. She opens up about her unique path from the corporate world to becoming a seasoned leadership coach. Her captivating journey, enriched by stints at prestigious companies like Ralph Lauren and Tesco, sets the stage for a deep dive into the complexities of ego in leadership.

    Mary’s expertise, rooted in her psychology background, sheds light on the crucial role of self-awareness and the all-too-common pitfalls of ego traps. She specialises in empowering purpose-driven leaders to maximese their potential. Her book, "Ego: Get Over Yourself and Lead," serves as a guide for leaders, aiming to transcend these challenges, uplifting their leadership potential.

    Together, we unravel how ego traps—often fueled by ingrained childhood beliefs—manifest in counterproductive behaviors like overworking and the relentless chase for perfection. By exploring Mary’s conversations with 50 leaders during the lockdown, we reveal stories of resilience, empathy, and innovative thinking.

    Mary also explains how ego can deter entrepreneurs from entering awards. By overcoming that, the positive benefits of applying are clear. Mary has already been featured in several newspapers, and seen an uplift in credibililty as she markets her services.

    Coaching emerges as a pivotal tool, offering leaders a renewed perspective and the support needed to tackle their toughest challenges.

    Join us for an episode brimming with insights on fostering innovation, empowering teams, and the transformative power of coaching in shaping tomorrow’s leaders.

    {1:42} How Mary became a leadership coach.

    {2:41} Why Mary set up her own practice.

    {5:25} Why Mary wrote a book about ego.

    {8:36} The most common ego traps.

    {11:41} Interviewing 50 leaders on leadership.

    {13:35} The typical qualities of excellent leaders.

    {13:58} Listening is a skill.

    {16:26} Why Mary started to enter awards.

    {20:25} Experiencing the Best Businesswomen Awards Gala Final.

    {22:00} Publicising her award win.

    {23:17} Mary's PR wins.

    {24:13} How coaching helps Mary's clients.

    {26:51} Energising through offloading.

    {28:00} Mary's coaching services.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Mary: https://www.marygregory.com/

    Instagram: https://www.instagram.com/mary_gregory/

    Facebook: https://www.facebook.com/watch/marygregorycoachandauthor/

    LinkedIn: https://www.linkedin.com/in/marygregory/

    Twitter/X: https://x.com/MaryEGregory

    YouTube: https://www.youtube.com/@MaryGregoryLeadershipCoach

    Ego: Get Over Yourself and Lead: https://shorturl.at/DZiwJ

  • Anna Neville, the visionary founder of Kidslingo, unveils her fascinating journey from marketing professional to the creator of a thriving national language franchise. With a passion for language learning and teaching, Anna shares her experiences filled with challenges, triumphs, and the bold move into franchising. A huge leap given she knew little about it initially!

    Anna founded the Kidslingo franchise in 2013. Eleven years later, the franchise boasts over 80 franchisees across the UK. She still plays an active role in the business and has led the franchise to many successes and awards. They include the Most Loved Creative and Academic Activity in the What's On 4 Kids awards 2023. She also won Club Hub UK's Franchise of the Year 2024 and a Lifetime Achievement Award.

    On a personal level, Anna recently won Woman Who's Solopreneur award and is a finalist in three categories in the EWIF (Encouraging Women in Franchising) Awards 2024.

    She discusses how she built Kidslingo into a network of over 90 franchises across the UK and highlights the critical role of support networks in the children's activities sector. Anna’s commitment to mentoring aspiring franchisors showcases her dedication to nurturing a new generation of business leaders in the language learning industry.

    Discover how awards and recognitions play a pivotal role in enhancing brand reputation and attracting attention in the competitive marketplace. Anna recounts her experiences of winning multiple awards and how these accolades have helped Kidslingo gain visibility and credibility.

    From the vibrant market of children's language classes to celebrating a Lifetime Achievement Award at the Club Hub Awards, Anna's story is a testament to the power of self-belief and resilience. For those considering franchising, she offers invaluable insights into navigating the journey successfully by leveraging awards, building trust, and always seeking guidance from seasoned experts.

    {1:34} Anna's path to Kidslingo.

    {2:17} The start of Kidslingo.

    {4:34} Anna's knowledge of franchising before launching.

    {5:42} How Anna gained her franchise information.

    {6:33} Recruiting the first franchisee.

    {7:43} Going nationwide.

    {8:19} Why Anna started to enter awards.

    {9:27} Benefits of awards for a franchisor.

    {10:48}Winning multiple awards in 2019.

    {12:14} Leveraging PR for award wins.

    {13:49} What is needed to start a franchise.

    {15:28} What makes a good franchisee.

    {16:38} How franchisees have helped grow Kidslingo.

    {17:39} Changes in children's language learning.

    {18:22} The Kidslingo age range.

    {19:22} Supporting the national curriculum.

    {20:08} The profile of a typical franchisee.

    {21:06} Winning a Lifetime Achievement Award at the Club Hub UK Awards.

    {22:18} Anna's awards agenda for the next twelve months.

    {23:51} Anna's general awards strategy.

    {26:00} Anna's future business plans.

    {27:39} Future overseas and UK expansion.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Anna: https://www.kidslingo.co.uk/

    Instagram: https://www.instagram.com/kidslingofranchisehq/

    Facebook: https://www.facebook.com/KidslingoUK/

    LinkedIn: https://www.linkedin.com/company/kidslingo-ltd/

    Twitter/X: https://x.com/KidslingoUK

    YouTube: https://www.youtube.com/@KidslingoUK

  • Join us for an engaging conversation with Claire Munday, the visionary behind Tappy Toes, as she takes us through her remarkable journey from a professional dancer to renowned entrepreneur. Her story is one of passion and creativity, having transformed her love for dance into building an award-winning franchise business that brings joy to toddlers, babies, preschoolers, and even care home residents.

    Claire shares how a small loan to trademark her unique business name was the catalyst for a franchise that now spreads happiness across numerous territories. This is a tale of entrepreneurship fueled by innovation and the desire to make dance accessible to everyone. Explore how Claire strategically navigated the growth of Tappy Toes, focusing on the art of delegation and freelance expertise to expand her brand. Discover how stepping back from hands-on roles and entering prestigious awards like the Great British Entrepreneur Awards enhanced the brand's credibility and visibility. Claire's insights into winning the Biggest Growth Award highlight the significance of accolades in boosting business standing and reflect on how this recognition has supported franchise expansion.

    Joining the British Franchise Association has brought her further credibility, giving franchisees and parents confidence that they are dealing with a trustworthy business. Get inspired by Claire's experiences of taking Tappy Toes global, particularly the challenges of securing international trademarks and adapting to new markets like Dubai.

    She offers practical advice on balancing business advancement with family life, emphasizing the importance of timing and flexibility when confronting hurdles. The episode wraps up with actionable strategies for aspiring entrepreneurs, focusing on setting realistic goals, leveraging awards for PR, and maintaining industry certifications to assure customers of the quality and safety of Tappy Toes' classes. Claire's journey is a testament to the importance of creativity, perseverance, and strategic growth in building a successful franchise.


    {1:24} The road to starting Tappy Toes.

    {4:07} How Claire started to expand Tappy Toes.

    {6:33} Growing the business through franchising.

    {9:38} How franchises are organised.

    {10:15} The characteristics of a franchisee.

    {11:25} The challenges of rapid growth.

    {13:35} Moving away from running classes.

    {15:43} When Claire became aware of awards.

    {18:00} The British Franchise Association Awards.

    {18:00} The motivation to enter business awards.

    {20:21} Claire's plans for the next twelve months.

    {21:02} The importance of trademarking internationally.

    {24:54} Expanding your business as children get older.

    {26:32} The best marketing channels for Claire's business.

    {28:32} Creating flexible goals and focusing on your achievements.

    {29:17} Claire's awards strategy.

    {30:40} Leveraging publicity from award wins.

    {32:12} Being a credible sector in the children's sector.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Claire: https://www.tappytoes.com/

    Instagram: https://www.instagram.com/tappytoesdance/

    Facebook: https://www.facebook.com/tappytoesltd

    LinkedIn: https://www.linkedin.com/company/tappy-toes-franchise-ltd./

    YouTube: https://www.youtube.com/@tappytoes


  • We learn little about vital life skills at school. Which is why personal development matters throughout your adult life. That's the message in today's episode with renowned NLP trainer, executive coach, and author Dee Clayton.

    Dee shares with us her transformative journey from a high-flying marketing career with brands like Pizza Hut and Jacobs Creek to launching her own business Simply Amazing Training. An unexpected car accident became a turning point. It led Dee to discover the world of personal development, life coaching, and NLP. Her inspiring story of personal growth sets the stage for her estimable achievement of winning 34 awards, reflecting her dedication to excellence and growth.

    That's why we delve into the critical role personal development plays in business growth. It is especially true for executives dealing with the pervasive "I'm not good enough" mindset. Dee and I discuss how this belief, while driving success, can also cause stress and imbalance, and explore alternative motivation strategies. Discover tools like Insights Discovery and Motivational Maps that help executives better understand themselves and enhance team dynamics. Our conversation also explores overcoming severe anxiety in public speaking and transitioning to more expansive executive coaching roles. These areas showcase the transformative power of personal development.

    In addition, discover how entering business awards can be a powerful tool for self-assessment and industry recognition. Dee shares how engaging a bid writer and compiling case studies can not only boost confidence but also refine business strategies. As we reflect on the significance of accolades, both as career milestones and personal achievements, we again underscore the importance of continuous self-improvement.


    {2:34} Dee's corporate career.

    {4:36} Why she started her own business.

    {8:21} Launching a business during a financial crisis.

    {9:20} Leveraging presentation skills as a niche.

    {9:45} The qualities Dee brings to the presentation arena.

    {12:25} Using Insights Discovery personality profiles.

    {13:56} Dee's books on presenting.

    {16:20} Broadening her executive coaching.

    {19:03} The motivation to enter business awards.

    {21:54} The first awards she entered.

    {22:16} Raising your profile through awards.

    {23:17} Using PR from awards.

    {25:17} The advice Dee would give her younger self.

    {30:20} Dee's next twelve months.

    {31:47} Being the first compere of the Best Businesswomen Awards.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Dee: https://simplyamazingtraining.co.uk/

    Facebook: https://www.facebook.com/SimplyAmazingTraining

    LinkedIn: https://www.linkedin.com/company/simply-amazing-training-ltd/

    YouTube: https://www.youtube.com/channel/UCjPnDNbN9IzT5n67zfv3nMw

    High Performance Presentations: https://www.amazon.co.uk/High-Performance-Presentations-Presentation-Communications/dp/1983684031/ref=sr_1_1?crid=1ZZRWO0V5VFTI&dib=eyJ2IjoiMSJ9.h6-0RilJYffFZOwVS5l1CiucV9OZdVzaKezohpNwuZk.DPOmGcnirjxlDOK8V6xI_WBxjOHiZzZUrEKHrC-AY0w&dib_tag=se&keywords=dee+clayton&nsdOptOutParam=true&qid=1729083522&sprefix=dee+clayton%2Caps%2C162&sr=8-1

    Taming Your Public Speaking Monkeys: https://www.amazon.co.uk/Taming-Your-Public-Speaking-Monkeys/dp/1908372273/ref=sr_1_2?dib=eyJ2IjoiMSJ9.h6-0RilJYffFZOwVS5l1CiucV9OZdVzaKezohpNwuZk.DPOmGcnirjxlDOK8V6xI_WBxjOHiZzZUrEKHrC-AY0w&dib_tag=se&keywords=dee+clayton&nsdOptOutParam=true&qid=1729083584&sr=8-2

  • Rachel Peebles, the visionary force behind Estrellas Brillantes, shares her extraordinary journey from the bustling streets of Bolivia to the classrooms of Scotland. With a background in economics and a profound love for the Spanish language, Rachel's story is one of transformation and tenacity. Her commitment to empowering others through language learning has not only enriched her life but also the lives of countless children and adults in her community. As she recounts her experiences, from supporting families in Bolivian prisons to founding a successful business back in the UK, listeners are offered a narrative filled with resilience and inspiration.

    In this episode, Rachel opens up about the role of awards in elevating her business's profile and how such accolades have become a beacon of encouragement through challenging times. She candidly discusses the personal hurdles of balancing entrepreneurship with her and her son's neurodiversity, highlighting the importance of seeking support and understanding one's unique strengths. Rachel's reflections on her late ADHD diagnosis offer a poignant look into the complexities of her journey, emphasizing the power of creativity and perseverance. This conversation is an uplifting reminder of the strength found in embracing one's challenges and working tirelessly towards success.

    She also works with a charity in Bolivia providing low-cost services in healthcare, sport and education, and another doing vital work in Uganda.

    {2:13} The journey to Estrellas Brillantes.

    {3:07} Life in Bolivia.

    {5:32} Coming back to Britain.

    {6:00} Starting to teach Spanish.

    {7:00} The benefits of learning a language.

    {7:49} Why Rachel bought a franchise.

    {9:45} The benefits of a ready-made business model.

    {10:22} Expanding into adult learning.

    {11:08} When awards arrived on the radar.

    {12:20} The benefits of completing the awards process.

    {13:38} Rachel's list of award entries.

    {14:15} What Rachel has gained through entering awards.

    {16:02} Rachel's awards strategy.

    {19:00} Rachel's most significant challenges.

    {23:19} Dealing with neuro-diversity.

    {24:53} ADHD can be a superpower.

    {27:00}Don't try to do everything yourself.

    {29:00} The flexibility of running a business.

    {30:11} The charities Rachel works with.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Rachel: https://estrellasbrillantes.co.uk/

    Instagram: https://www.instagram.com/estrellas.brillantes.spanish/

    Facebook: https://www.facebook.com/Estrellas.Brillantes.Spanish

    Foundation Totai: https://foundationtotai.org/

  • Ever wondered if hiring an award writer is actually cheating? Join us as we unravel this common misconception in The Award Writer with Lucinda White from Pure Awards, who brings nearly two decades of invaluable experience to the table. Lucinda, with her rich background in fundraising, event management, and specialized award writing, makes a compelling case for why external expertise can be a game-changer for businesses aspiring to stand out in the competitive awards landscape. We discuss the importance of effectively communicating your achievements to judges and how an expert can help you overcome the challenge of self-articulation.

    In this episode, we also shine a spotlight on the complexities surrounding awards for women in business, using the "I Also" campaign by F:Entrepreneur as a key example. Lucinda offers strategic advice on selecting the right awards, emphasizing less competitive categories and the nuanced nature of judging. We delve into the essentials of crafting robust award entries and the frustrations of incomplete submissions. Alongside these insights, Lucinda imparts broader business wisdom on persistence, setting goals, and maintaining integrity. Tune in for a treasure trove of tips to elevate your journey to award-winning success!

    {1:42} How Lucinda got into award writing.

    {4:11} Is it right to hire an awards writer?

    {8:14} Interviewing the client to understand their business.

    {8:54} Creating a strategic awards plan.

    {11:18} Why you must attend award ceremonies when shortlisted.

    {12:31} The error in not responding to organiser's communications.

    {13:42} The importance of F:Entrepreneur.

    {14:15} Does Lucinda enter awards for her own business?

    {15:49} Lucinda's advice for selecting the right awards for your business.

    {19:40} Rationalising why entrants don't get shortlisted.

    {21:20} Recognising finalists as well as winners.

    {23:29} The vagaries of voting contests.

    {25:07} Putting effort into awards entries.

    {28:00} Lucinda's business tips.

    {30:27} Treat award organisers well.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Lucinda: https://pureawards.co.uk/

    Instagram: https://www.instagram.com/pureawards/

    Facebook: https://www.facebook.com/profile.php?id=61551643543196

    YouTube: https://www.youtube.com/@pureawards8040

    LinkedIn: https://www.linkedin.com/company/pureawards/

    TikTok: https://www.tiktok.com/@pureawards

  • In this episode of The Business Awards Show, I speak with the remarkable Alison Edgar, MBE, an expert in improving performance inside organisations. Throughout Alison’s years advising entrepreneurial businesses, she has discovered important factors that make them successful. Alison takes these lessons on enhancing motivation, communication, and agility and shares them with enterprising businesses. She is also author of two bestselling books on sales.

    Our conversation delves into Alison's inspiring journey, beginning when she started her business at the age of 46, after a successful career in hospitality and corporate sales. She shares her unique background, highlighting her experiences working for prestigious companies like Radisson and BT, explaining how her hospitality roots shaped her approach to sales and customer service. We discuss the pivotal moment that led her to establish her own sales training company, emphasizing the importance of starting small and transitioning from a side hustle to a full-time venture.

    Throughout the episode, Alison offers invaluable insights into the challenges and triumphs of entrepreneurship, including the significance of setting clear goals and maintaining a strong support network.

    We also explore Alison's upcoming event, "Smash It Live," set to take place in January 2025. This event aims to empower entrepreneurs with actionable skills and confidence, and it marks her return to live, ticketed events after five years.

    In addition, we consider the transformative power of awards in business. Alison recounts her own experience winning her first award, which opened doors to media opportunities and significantly boosted her credibility. She emphasizes that winning an award is just the beginning; it’s what you do with that recognition that counts.

    Finally, we touch on the darker side of the coaching industry, where vulnerable individuals can be exploited by misleading promises of quick success. Alison's passion for ethical business practices shine through as she advocates for transparency and genuine support in the entrepreneurial community.

    This episode is packed with practical tips, heartfelt stories, and a wealth of knowledge making it a must-listen for anyone looking to navigate the world of business with confidence and integrity. Be sure to check out the links to Alison's upcoming event and her resources in the show notes!


    {2:42} Alison's early career.

    {6:08} Why Alison started a business aged 46.

    {7:35} How she came to write a book.

    {9:25} Alison's return to live events.

    {13:10} Avoiding business BS.

    {14:20} Keeping it real.

    {16:35} Manipulation in the coaching space.

    {17:35} How not entering an award transformed Alison's thinking.

    {18:50} The impact of winning her first award.

    {21:00} Maximising your profile after an award win.

    {22:58} Being awarded an MBE.

    {25:23} Being invited to get involved in the Earthshot Prize by Prince William.

    {26:40} Doing a TedX talk.

    {28:07} Alison's top business tips.

    {31:54} The Amazon Prime TV Show.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Alison: https://www.alisonedgar.com/

    Instagram: https://www.instagram.com/thealisonedgarmbe/

    Facebook: https://www.facebook.com/alison.edgar.mbe

    LinkedIN: https://www.linkedin.com/in/alison-edgar/

    X: https://x.com/thealisonedgar

    TikTok: https://www.tiktok.com/@thealisonedgarmbe

    Smash it Live!: https://www.smash-it.live/

  • In this episode of the Business Awards Show, host Debbie Gilbert interviews Julie Hetherington, a TinyTalk franchisee who transitioned from a chartered accountant to running baby signing classes. Julie shares her inspiring journey, explaning how she became a TinyTalk franchisee in April 2010 in the South Birmingham Area. She emphasizes the benefits of baby signing for early communication, teaching everyday BSL signs to families to help them communicate with their little ones before they can speak and beyond. Julie has forged strong links with her local community and outlines how she did so and the benefits it has brought to her business.

    Previous to her life as a sign teacher, Julie was a qualified Chartered Accountant and both External and Internal Auditor for a large professional firm in Birmingham. She is an expert practitioner in this field, gaining a degree in Accounting and Finance.

    Through the episode, she discusses her experiences as a franchisee, her recent Lifetime Achievement Award at the Club Hub UK Awards, and her charitable contributions. The episode highlights the significance of recognition in business. Additionally, Julie demonstrates the ability to remodel your life to align with the needs of young children if you're committed enough. And Julie's commitment to personal growth and community engagement come across loud and clear.

    {1:47} Julie's Journey from accountant to franchisee.

    {4:06} Benefits of baby signing.

    {6:06} Julie's class structure.

    {7:36} Choosing to buy a franchise.

    {9:00} Franchise support and longevity.

    {9:28} Due dilgience for potential franchisees.

    {13:10} Winning a Lifetime Achievement Award.

    {16:55} Julie's charitable work.

    {17:54} The joy of being recognised locally.

    {18:30} Forging community links to build a successful business.

    {20:06} Julie's growth plans.

    {20:31} Investing in personal development.

    {21:16} Learning to understand British Sign Language.

    {22:02} The communication differences between hearing and non-hearing communities.

    {24:10} Julie's words of wisdom.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Julie: https://www.tinytalk.co.uk/julieh

    Instagram: https://www.instagram.com/tinytalk_southbrum_julieh

    Facebook: https://www.facebook.com/TinyTalkSouthWestBirminghamandNorthWorcestershire

    YouTube: https://www.youtube.com/watch?v=vwEytCppzI8&t=5s

  • Middle managers need far more support to help them thrive in their roles and develop into effective senior executives. So Lisa Robyn Wood, owner of GRIP Coaching tells us.

    Lisa was a successful middle manager at such major corporates as British Gas and Lucozade Ribena. She enjoyed her jobs but started to realise that coaching people was the thing she most loved. What sets her apart is she acted on it. Lisa put herself through a recognised coaching qualification, and began coaching as a side hustle in 2016.

    In 2020, she left the corporate world, and joined her husband running a pub in Oxfordshire. Little did she know that COVID was just around the corner, bringing a set of challenges greater than any she had faced as an employee.

    Despite the myriad issues she was faced with, Lisa navigated that period successfully and when her husband decided it was time to sell the pub she was ready for the next step in her journey. Having been growing her coaching business whilst working, Lisa became fully committed to GRIP Coaching in 2022, a business that is growing year by year. Her voice is also reaching many through the podcast she launched with her co-founder Suzy Hunt, The Coaching Cast. Lisa tells us all about the pod and the wide-ranging subjects the pair discuss.

    Find out why coaching became so important to her and how she struggled with her own insecurities and lack of confidence as a manager.

    Having worked for British Gas, she is passionate about the utilities sector and explains why the perception the public has is rather skewed by the media. It is why she has joined the Women in Utilities Network and became a judge for their inaugural awards, celebrating successful women working in energy and water.

    She has also become a judge for this year's Best Businesswomen Awards, and compares her experience across the two programmes. Discover what she found so impressive about the entries for the BBWAs and why awards can have such an impact for female entrepreneurs.

    Lisa is great company, and anyone listening will get lots of insight into coaching, and inspiration from someone who followed their dream despite the significant pressure it put on her. It is also a useful reference point for anyone thinking of entering awards because it is likely Lisa will convince you to just do it!

    {3:53} Lisa's journey into coaching.

    {10:11} Juggling a corporate role with a side hustle.

    {14:36} Leaving the corporate world behind as COVID hit.

    {16:57} The Coaching Cast Podcast.

    {18:24} Subjects on the pod.

    {21:48} Judging the Women in Utilities Awards.

    {27:18} Comparing entrants in the WIU and BBWA Awards.

    {30:25} What next for GRIP Coaching?

    {33:19} Who Lisa would like to collaborate with.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Lisa: https://www.gripcoaching.co.uk/

    Instagram: https://www.instagram.com/grip_coaching

    Facebook: https://www.facebook.com/GRIPCoachingLtd

    YouTube: https://www.youtube.com/channel/UCUOOvEicDjfgpC_V3CZz5EA

    LinkedIN: https://www.linkedin.com/company/grip-coaching-limited/

    The Coaching Cast: https://www.thecoachingcast.co.uk/

  • Discover how to transform adversity into triumph as we chat with Beverley Densham, a renowned Mindfulness Pilates teacher and author of 26 years based in Dorset. She graduated from the University of Brighton with a degree in Sports Science and had a successful Pilates Studio in Hertfordshire for 16 years, relocating to Dorset by the sea: her happy place.

    She now teaches Mindfulness Pilates at her zoom studio with meditation, mindset, journalling & positive affirmations. Helping reduce back pain to feel good & to be stronger in body & mind.

    She is host of the Mindfulness Pilates podcast & also teaches stress management workshops and programmes for lawyers, law firms, corporate, teachers and schools. Her latest books are the Stress to Calm series: Stress to Calm in 7 minutes for Lawyers, Stress to Calm in 7 minutes for Nurses and Stress to Calm in 7 minutes for Teachers.

    Beverley opens up about her incredible journey from recovering from a catastrophic road accident in Australia to becoming the first qualified Pilates instructor in Hertfordshire. Her story is one of resilience and dedication, shedding light on how she embraced Pilates during her rehabilitation and turned it into a thriving business that now spans both in-person and online platforms.

    Learn the secrets behind Beverley's successful transition to online Pilates classes, where she emphasizes the critical importance of proper alignment and safety. We discuss how mindfulness is seamlessly woven into Pilates, which led Beverley to rebrand her practice as "Mindfulness Pilates." Listen as she shares her experience integrating stress management techniques, benefiting a diverse clientele, and outlines the positive impact her methods have had on well-being and productivity.

    Gain practical, actionable tips for maintaining well-being as a busy professional, straight from Beverley’s repertoire. From avoiding poor posture and incorporating simple breathing exercises to improving sleep hygiene, Beverley offers a treasure trove of advice designed to help you find balance and enhance your overall health. We also dive into her accomplishments and personal milestones, including the creation of "Happy Kids Cards" and the significance of awards in raising awareness of her work. This episode is packed with inspiring stories and practical insights for anyone looking to boost their mental and physical well-being while excelling in business.

    {1:59} Bev's recovery from a major road traffic accident.

    {4:05} Training in Pilates.

    {5:55} Pilates for back issues.

    {8:39} The Pilates code of conduct.

    {9:41} How Bev delivers Pilates classes over Zoom.

    {10:31} Combining mindfulness and Pilates.

    {14:25} Managing overwhelm.

    {15:15} The Mindfulness Pilates Podcast.

    {19:03} Entering the Janey Loves Platinum Awards.

    {21:24} The answers needed for entering the awards.

    {22:18} The Awards Event.

    {23:31} Starting over after many challenges.

    {24:12} Happy Kids Cards.

    {27:45} Bev's tips for stressed entrepreneurs.

    {30:04} Developing better sleep.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Bev: Www.mindfulnesspilates.com

    Instagram: https://www.instagram.com/beverley_densham/

    Facebook: https://www.facebook.com/pilateswithbeverley/

    YouTube: https://www.youtube.com/channel/UCM1XI06JFrhoNFYu9vDlODw

    LinkedIN: https://www.linkedin.com/in/beverley-densham/

    The Mindfulness Pilates Podcast: https://www.pilatestofeelgood.com/podcasts-1/building-good-habits-of-consistency-and-accountability-to-a-better-happier-and-healthier-life-with-sally-pritchard

  • Sue Keogh is the Founder of Sookio, a communications consultancy in Cambridge. She joins us in this episode, From Award-Winner to Judge, to talk to us about her extensive awards experience from both sides.

    Sue works with senior leadership teams who value an external perspective on their communications, bringing fresh energy and 25+ years of industry expertise to help them think beyond the structures of the organisation.

    A recognised specialist in digital content, Sue has worked closely with institutions including the BBC, ITV, Government Digital Service and the University of Cambridge, and led Sookio as a highly successful digital marketing agency for 16 years.

    Host of the Communication Untangled podcast, and Fellow of the RSA, Sue draws on her extensive industry and business experience to solve critical communications challenges now, and in the future.

    Having won numerous awards for her business achievements, Sue is now a judge at the National Business Women’s Awards. That's why she talks to us about how she became an award winner, and what she expects from entrants as a judge.

    And to add even more value, she shares some of her expertise around social media and communications, an essential part of every business owner's toolkit.


    {1:57} Sue's road to starting a business.

    {5:36} How the business has expanded.

    {8:45} To use or not to use X/Twitter.

    {11:33} The effect of the X rebrand.

    {12:30} Managing multiple social media channels despite the challenges.

    {15:05} The best social media for the Best Businesswomen Awards.

    {16:13} What put awards on Sue's radar?

    {17:24} Becoming an award judge.

    {19:33} What Sue looks for in award entries.

    {21:57} Stick to your business, not sob stories.

    {22:25} Sue's two tips for good award entries.

    {27:36} Leveraging award wins.

    {30:04} The advice Sue would have given herself sixteen years ago.

    {33:58} Transitioning to a one-woman consultancy.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Sue: https://www.sookio.com/

    Instagram: https://www.instagram.com/sookio/

    Facebook: https://www.facebook.com/Sookio

    LinkedIN: https://www.linkedin.com/company/sookio/

    X: https://x.com/sookio

  • We have a first on this week's edition of the Business Awards Show. Enfys Maloney becomes the first guest to appear twice on the pod. You can listen again to her first appearance in episode 50, but she has so much more to tell us. Since that recording in 2022, Enfys has won five business awards, started her own awards, and set up hugely successful sales programmes and retreats. Oh, and she also relocated to her native Wales from Bedford. Enfys is a real ball of energy, setting up her business, Sales Training with Enfys, during the pandemic in 2020. She has taken a different approach to many sales trainers, choosing to create a community that supports each other, rather than focusing on one-to-one training. In this episode, she explains how she devised her programmes and why she chose the community route. She also has a unique reason for starting her sales retreats. Listen now to find out more! Enfys worked towards winning her awards having been on Debbie's masterclass. Unlike many, she put into practice everything she learnt. Within a year, she had put in place all the elements required of an award-winning business.

    In addition, she discusses the importance of giving back, finding a suitable charity to partner with to power your business.

    Enfys exudes electric energy, and will inspire any female entrepreneur who is trying to grow or thinking of starting a business. You will also get deep insights into what it takes to become a business award-winner.

    {2:56} What's happened since 2022?

    {4:09} Why Enfys created a sales community.

    {7:36} The birthday that led to Enfys's sales retreats.

    {11:06} The first sales programmes.

    {12:29} The Golden Peacock Awards.

    {16:20} Vibrant Connections - the new networking organisation.

    {19:20} Managing so many new ideas.

    {21:49} 2024 - the year of NOT entering awards.

    {24:35} The impact of being an award-winner.

    {26:46} Attending Debbie's Awards Masterclass.

    {27:50} Thinking ahead to become an award-winner.

    {29:00} The need for businesses to give back.

    {30:12} Aligning with the right charity.

    {32:50} The support Enfys has enjoyed since 2022.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Enfys: https://www.salestrainingwithenfys.co.uk/

    Instagram: https://www.instagram.com/salestraining_with_enfys/

    Facebook: https://www.facebook.com/salestrainingwithenfys

    LinkedIN: https://www.linkedin.com/company/sales-training-with-enfys/

  • In the latest episode of the Business Awards Show, Karen Davies explains the Power of Online Courses. Discover how they can drive business growth whilst giving entrepreneurs back so much time.

    Karen is the Founder of Pink Lemon Ltd; a multi-award-winning creative studio based in the heart of Kent. The agency supports female entrepreneurs to build strength in their business by creating online courses and digital products. Furthermore, Karen provides an holistic approach that gently guides her clients through the process of planning, creating, marketing and launching their online product.

    In addition, Karen also provides effective integrations such as building effective sales and marketing funnels using a variety of applications to secure an effective launch. From there, she helps clients build an ongoing sales strategy.

    Not surprisingly, she is extremely passionate about the work she does because she feels that many businesses have an incredible vision but don’t know how to articulate it. However, once they are able to create a tangible set of goals and put measures in place to reach those goals, their businesses just fly!

    As if that's not enough, she is a passive profit mentor, and runs her own podcast, Digitally She Does It.

    In this edition, Karen explains why online courses work. And she has just launched a new membership to help you design, craft, and launch your own course. Additionally, she provides great insights into avoiding common mistakes and understanding what works. Winner of several Kent Women in Business Awards, Karen explains why they are so inspiring to be a part of. As a result, she is an advocate of awards to gain recognition, but also to network with other entrepreneurs, sharing stories, and being inspired by their achievements.

    If you have never thought of creating an online course for your business, or have been thinking about it but not had the confidence or knowledge to take it further, this is an episode that will be truly enlightening.

    {2:12} Karen's business journey.

    {6:00} Helping entrepreneurs set up their online courses.

    {7:43} Creating the personal touch.

    {8:47} Karen's new membership.

    {11:57} The Kent Women in Business Awards.

    {13:32} What Karen gains from entering awards.

    {15:44} Looking at National Awards.

    {16:56} The common mistakes with online courses.

    {17:59} What makes the best online courses.

    {18:40} Building a sustainable and scalable business.

    {19:49} How Karen's membership helps you market your courses.

    {20:55} Karen's long term plans.

    {21:50} The advice Karen would give herself when starting out.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Karen: https://www.pink-lemondigital.com/

    Instagram: https://www.instagram.com/karen_digitalcoach/?hl=en

    LinkedIN: https://www.linkedin.com/in/karendaviesco/

    YouTube: https://www.youtube.com/channel/UCwKFkbSKdDuPfUBLk6pkpww

    Pinterest: https://ph.pinterest.com/karen_pinklemon/_created/

  • Selling the Education Sector is the latest episode of the Business Awards Show with Nicola Lutz. Nicola is a sales coach in the education sector. She focuses on empowering teams to maximise B2B and direct enrolments in an ethical way, and an efficient yet fun manner. Sales and education appear to be at odds, but Nicola blends commercial sales techniques and processes with the integrity and ethical approach appropriate when dealing with the learning sector and life-altering investment. Nearly thirty years ago, Nicola founded Study Travel to help schools and study travel agencies increase their number of international students and improve the experience for all stakeholders. The business has a leading platform and produces a regular magazine. As if that wasn't enough, she also founded No Fluff, a sales consultancy dedicated to organisations working with international students. Her love of the education sector led her to create her own awards, the inaugural ST Star Awards being held in 2022. Nicola tells us about the Awards weekend that also includes a Conference for attendees. As an expert salesperson Nicola provides some insightful advice to all entrepreneurs on improving their sales process and increasing impact by picking up the phone. Therefore, anyone interested in increasing sales in their business should listen to this episode, and if you run a school or study travel agency it is a must-listen.

    {1:31} How Nicola came to the education sector as a sales coach.

    {3:03} The work of Study Travel.

    {4:10} Launching awards in the education sector.

    {5:06} The Awards categories and judges.

    {7:34} The Conference and Awards weekend.

    {8:18} The final as a networking opportunity.

    {9:09} What Nicola looks for in award entries.

    {11:55} Why awards matter.

    {13:14} The impact of being an award finalist.

    {14:00} Nicola's sales tips.

    {16:25} Is telephone selling a dying art?

    {17:58} How to create a sales process.

    {19:42} Nicola's book - 'Spend Less, Sell More'

    {21:20} Nicola's speaking events.

    {21:33} No Fluff Fest.

    {24:03} Nicola's future plans.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Nicola: https://www.nofluff.biz/

    https://studytravel.network/

    Instagram: https://www.instagram.com/nofluff.biz

    https://www.instagram.com/studytravelltd/

    Facebook: https://www.facebook.com/groups/simplesalesgrowth

    https://www.facebook.com/StudyTravelLimited

    LinkedIN: https://www.linkedin.com/company/no-fluff/

    https://www.linkedin.com/company/studytravel-ltd/

    ST Star Awards: https://studytravel.network/star-awards/awards

  • Alex Standley is an award winning Personal Stylist with an impressive 19-year career in the world of fashion. With an unwavering passion for sustainability, dopamine dressing, and the power of style to create positive impact. Alex is THE STYLE EXPERT for busy women, seeking to rediscover their inner confidence through style.

    With a 1st class honours degree from London College of Fashion, and 15 years as a Fashion Buyer for industry giants like Marks & Spencer and Amazon, Alex brings a wealth of experience to her styling clients.

    Alex’s pivot in her career 5 years ago, was driven by a passion to create a more positive impact through her work. And her own experience of the power of personal styling in her reinvention after becoming a mum. Consequently she became a sustainable personal stylist, helping women to move away from the fast fashion culture, and buying too many clothes. Luxe Leopard Lifestyle was born.

    The latest episode of the Business Awards Show follows Alex's journey from fashion buyer to sustainable stylist. She also tells us about the importance of business networking and how it has powered her rise. Even better, she has become an award-winner, and is nominated for more. Find out what impact this has had on her business.

    So successful has Alex become in the sustainable fashion world, she has become involved in organising The Good Clothes Show at the NEC in Birmingham in September. In addition, she is aiming to give a Tedx talk, so things are moving quickly in her world.
    The Sustainable Personal Stylist is the perfect episode for women looking for advice on how to be more mindful about their fashion choices. You will also learn why sustainability in fashion is so essential, and how following your values is so fundamental to running your business.

    {1:30} Why Alex started her business.

    {3:35} Alex's sustainable fashion ethos.

    {5:17} Why frequent clothes buying is a problem.

    {7:23} How to change your shopping habits.

    {8:27} Alex's personal styling approach.

    {9:47} The impact of buying the right clothes.

    {10:22} Alex's role in the St Albans Sustainability Festival.

    {13:07} How networking has helped Alex's business.

    {15:12} Winning a Shing Star Award.

    {16:15} A Rising Star nomination at The St Albans Chamber Awards.

    {17:50} Alex's advice for starting a business.

    {18:53} Future plans.

    {19:11} Being part of the Good Clothes Show at the NEC.

    {21:59} Donating the right clothes to charity.

    Connect with Debbie at: https://thebusinessawardsshow.co.uk

    Connect with Alex: https://www.luxeleopardlifestyle.co.uk/

    Instagram: https://www.instagram.com/luxeleopardlifestyle

    Facebook: https://www.facebook.com/luxeleopardloves

    LinkedIN: https://www.linkedin.com/company/luxe-leopard-lifestyle/

    Pinterest: https://www.pinterest.co.uk/luxeleopardlifestyle/

    X: https://x.com/luxeleopardlife

    The Good Clothes Show: https://thegoodclothesshow.com/