Эпизоды
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In episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners.
Emily and the team at OneTeam are helping reshape how brands show up in women’s sports by creating innovative, direct-to-athlete investment opportunities through players’ associations.
In this episode, Emily shares:
💸 Why sponsorships through PAs like the WNBPA, NWSLPA & USWNTPA drive real ROI.📈 How smart brands are unlocking white space in the women’s sports market.👀 What brands need to rethink about traditional sponsorship frameworks.More from GOALS
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In episode #148 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Lois Cook — a star player for the DC Divas, the founder of @cleatsandstilettos, and a powerful leader growing the game of women’s football through the Women’s Football Alliance (WFA).
Founded in 2009, the WFA is the largest, longest-running, and most competitive women’s tackle football league in the world — featuring over 60 teams across the U.S. and internationally.
In addition to being a top player in the WFA, Lois is also one of the key leaders behind the scenes leading social media efforts for the league, helping to amplify players, teams, and strategic league partners – like Wilson and the All Women’s Sports Network.
In this episode, Lois shares:
📱 How she built a following of 500K+ to spotlight women in football.🎥 Why media access and social reach are game changers for growth.🏈 What’s next for the WFA, including the launch of a national flag league.💰 Why investment, sponsorship, and visibility are key to the future of the sport.More from GOALS
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Пропущенные эпизоды?
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In episode #147 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Madeline Di Nonno, the President & CEO of the Geena Davis Institute on Gender in Media.
Madeline leads the global research-based non-profit founded by Academy Award-winning actor Geena Davis.
The Institute works to create gender balance, foster inclusion, and reduce negative stereotyping in media – with powerful implications for women’s sports.
In this episode, Madeline shares:
📊 Why visibility in media matters for women’s sports. 📺 How the Institute's data proves the “if she can see it, she can be it” effect.🧠 The role media plays in shaping perceptions and investments in women athlete.📈 What still needs to change to unlock the full business potential of women’s sports.More from GOALS
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In episode #146 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with women’s sports powerhouse Karina LeBlanc.
Karina — a two-time Olympian and longtime leader in women’s soccer — is now the Executive Vice President of Strategic Growth and Development at RAJ Sports, the ownership group behind the Portland Thorns and the new WNBA Portland expansion team.
In this episode, Karina shares:
🏟 How RAJ Sports is building a $150M dual-sport women's performance center to set a new global standard.🏀 Why Portland is becoming the global epicenter of women’s sports.🚀 Why investing in women's sports is no longer a charitable cause — it’s a smart, strategic business move.More from GOALS
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In episode #145 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Raquel Braun & Lagen Nash – two longtime sports industry leaders and the co-founders of the new boutique sports consultancy, Mulier Fortis.
Raquel & Lagen are combining their experience working at the intersection of sports, media and tech to help organizations unlock growth – especially in women’s sports.
In this episode, hear Raquel & Lagen discuss:
📈 Why Mulier Fortis is positioned to solve key human resources challenges in women’s sports. 🎯 What success looks like for Mulier Fortis (which by the way, translates to “a strong woman” in English). 📰 How media coverage can change the direction of the women’s sports movement.More from GOALS
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In episode #144 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews RaShauna Hamilton, the VP of Fan Growth & Community at the Washington Spirit.
After beginning her career as an intern with the Washington Mystics, RaShauna has worked across both men’s & women’s sports—and is now leading initiatives to grow fandom, strengthen community ties, and expand access to the NWSL.
In this episode, RaShauna shares how the Washington Spirit is:
⚽ Expanding access to women’s soccer in D.C.📈 Why investing in community is key to sustainable growth.📣 Her strategy for reaching new and untapped fan segments.RaShauna’s message is clear: community drives fandom, and fandom drives the future of women’s sports.
More from GOALS
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Women’s sports is predicted to be the next multi-billion dollar industry.💰
In episode #143 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Pete Giorgio, the Global Sports Practice Leader at Deloitte, and Jenny Haskel, the Knowledge & Insights Lead for Deloitte’s Sports Business Group.
New data from Deloitte forecasts that women’s sports is on pace to cross the $2 billion revenue threshold for the first time in 2025.
Deloitte’s new report - "Beyond the Billion-dollar Barrier: Charting the Next Phase of Growth"- highlights a 240% revenue increase in pro women’s sports over the past 4 years, and forecasts that women’s sports will reach $2.35 billion in global revenue in 2025.
This projection follows a groundbreaking year in 2024, where women’s sports surpassed expectations, generating $1.88 billion in revenue – a significant jump from Deloitte's original $1.3 billion prediction.
In this episode, hear Jenny & Pete share:
📊 Why women’s sports are growing at an unprecedented rate.🏀Which sports & markets are driving the revenue boom.💼 Why the business case for women’s sports has never been stronger.More from GOALS
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In episode #142 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews U.S. soccer legend Briana Scurry.
One of the original 99ers, Briana helped cement the USWNT as one of the greatest American sports teams of all time — winning the 1999 World Cup and earning two Olympic gold medals with the team.
Off the field, Briana’s story is just as powerful — from facing a career-ending injury and financial hardship to becoming an outspoken advocate for mental health, concussion awareness, and financial empowerment for women athletes.
Now, she’s joining Caitlin Clark, Billie Jean King, and Annika Sörenstam as a Gainbridge ambassador to help financially empower the current and next generation of female athletes.
In this episode, Briana shares:
🧠 How the end of her soccer career nearly cost her everything — including her gold medals. 💵 Why she’s on a mission to teach athletes about financial wellness. ⚽️ What her new partnership with Gainbridge means for the future of women’s sports.📢 Why investing in women’s sports is a business opportunity and a responsibility.More from GOALS
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In episode #141 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jen Spicher, the CEO of Pro Volleyball Federation, which is a new U.S.-based pro volleyball league that’s making waves in women’s sports.
With sell-out crowds, major media deals, and a fast-growing fan base, PVF is proving that the demand for women’s volleyball is real – and here to stay.
In this episode, Jen shares:
🏐 The founding story behind PVF and how it’s growing fast in season two.
📺 How broadcast deals & local ownership are fueling fan engagement.
💸 Why now is the time for brands & investors to get into women’s volleyball.
More from GOALS
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In episode #140 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Alex Sanchez, Managing Director of FIBA 3x3.
FIBA 3x3 Women’s Basketball is breaking new ground as it becomes a marquee feature on Whoopi Goldberg’s new All Women’s Sports Network. 🏀✨
As a dynamic, fast-paced format of basketball, FIBA 3x3 has been a game-changer for global basketball since its Olympic debut in 2021.
With a dedicated women’s circuit, it’s paving the way for increased visibility and growth in women’s sports.
In this episode, Alex shares insights on the partnership with Whoopi Goldberg and the impact of FIBA 3x3 on the global women’s basketball landscape. 🌍
More from GOALS
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In episode #139 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Amanda Calabrese & Greta Meyer, the co-founders of Sequel, a revolutionary tampon brand designed for comfort and reliability by female athletes and engineers.
Amanda & Greta are not just disrupting the period care industry—they’re changing the game for women athletes everywhere.
With their innovative spiral tampon, Sequel is re-engineering the tampon for the first time in 80 years, creating a product that addresses the unique needs of athletes who menstruate.
In this episode, Amanda and Greta share:
💡 How their experiences as athletes and engineers led to Sequel’s creation.👑 How Sequel is changing the game for athletes who menstruate.🏆 Why investing in women’s sports means supporting innovative products designed for women athletes.More from GOALS
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In episode #138 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews veteran sports journalist and author, Jane McManus, about her new book, The Fast Track: Inside the Surging Business of Women’s Sports.
In “The Fast Track,” Jane dives deep into the rapid growth of women’s sports, exploring the wins, the challenges, and the untapped potential across the industry.
From game-changing moments to the systemic barriers that have held back the rise of women’s sports, Jane gives listeners an insider’s look into the forces shaping this space.
In this episode, Jane shares:
📚 The story behind “The Fast Track” and why she felt the timing was right.🏆 The key wins in women’s sports that helped catalyze its popularity.📈 What needs to happen next to keep the momentum going.More from GOALS
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In episode #137 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews two-time World Cup champion, Ashlyn Harris, about her newest venture—hosting the Wide Open with Ashlyn Harris podcast on iHeart Women’s Sports.
In “Wide Open,” Ashlyn is stepping beyond the field to have raw, real conversations about the challenges of elite athletes, the realities of mental health, and the unspoken struggles of life after sport.
In this episode, Ashlyn shares why she’s using her platform to peel back the layers of identity, vulnerability, and healing, and why investing in women’s sports means investing in the full stories of the athletes who make it great.
More from GOALS
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In episode #136 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sandra Richards, Managing Director at Morgan Stanley, and Gwen Le Berre, Head of Responsible Investing at Parametric.
Morgan Stanley and Parametric are revolutionizing how we think about investing in sports with the newly launched “Parametric Custom Core Sports League Strategy,” which is a groundbreaking solution that allows their clients to invest in companies supporting sports leagues—including women’s leagues—through public equities.🏀✨
In this episode, Sandra and Gwen share how this innovative strategy is providing new opportunities for investors, elevating women’s sports, and proving once again why it’s good business to invest in women’s sports.
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In episode #135 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews WNBA and Unrivaled star, Kate Martin, about her new partnership with Athleta’s Power Of She Collective.
Kate is not only making an impact on the court—she’s helping shape the future of women’s sports off of it.
Through her new partnership with Athleta, she’s working to inspire young athletes, improve performance apparel for women, and advocate for more brand investment in women’s sports.
In this episode, Kate shares:
🏀 What it means to be part of Athleta’s mission to empower women 👕 How she’s influencing Athleta’s women’s performance apparel design 📈 Why brands should invest now in women’s sports before they get left behindMore from GOALS
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In episode #134 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Fiona Morgan, the Chief Purpose Officer at SailGP.
SailGP is redefining sailing as a purpose-driven global sport, combining high-speed racing with initiatives that champion gender equity and environmental sustainability. 🌍⛵
SailGP has male and female athletes racing alongside each other on the same cutting-edge boats, with the Women’s Performance Programme driving the development of female talent at the highest level.
In this episode, hear Fiona share how SailGP is leveraging ✨purpose✨ as a business strategy, driving innovation in gender equity, and creating a fast-growing sport that’s attracting fans and investors worldwide. 🌟
More from GOALS
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In episode #133 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Sherri Privitera & Avi Greene from the global design firm, Populous.
Populous is redefining how women’s sports facilities are designed, with a focus on equitable design that supports elite female athletes.
From stadiums to training facilities - like the newly announced complex for the WNBA’s Indiana Fever - Populous is leading the charge when it comes to designing facilities that allow girls and women to meet their full potential on & off the field of play.
In this episode, hear Sherri and Avi share insights on their innovative design principles, the importance of investing in facilities for women athletes, and why creating intentional spaces is essential for the growth of women’s sports.💡
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Athletes Unlimited is popping up in the Music City! 🎶🏀✨
In episode #132 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Megan Perry, the Vice President of Basketball at Athletes Unlimited.
Since its launch in 2022, AU Pro Basketball has created a player-led, player-driven league that fills the gap in the WNBA offseason, giving elite athletes a platform to shine.
For its 2025 season, AU Basketball is playing in Nashville, TN, bringing high-energy, professional women’s basketball to a city with deep roots in the game.
In this episode, hear Megan share insights into the innovative approach of Athletes Unlimited, the power of women’s sports as a business, and what fans can expect from AU Pro Basketball’s 2025 season in the Music City. 🎶🏀
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In episode #131 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with the legendary Kelley O’Hara.⚽✨
Fresh off her retirement from professional soccer, Kelley reflects on her incredible career, and everything she was able to accomplish both on & off the pitch.
Now, Kelley is stepping into a new role in media, as the host of a new weekly show called Sports Are Fun! with Just Women’s Sports.
Sports Are Fun! Aims to bring casual and hardcore fans together to talk about the biggest headlines and hottest debates in women’s sports.
In this episode, hear Kelley’s thoughts on the future of women’s sports, the importance of brand investment, and why she’s staying in the game to keep pushing for progress.💪
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In episode #130 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Andrea Yoch, a co-founder and the Chair of Investor Relations at the Minnesota Aurora Football Club.
The Minnesota Aurora is a women-led, community-owned, pre-professional soccer club playing in the USL W League.✨
Back in 2021, the club made waves by launching a new model of community ownership in women’s sports that allows individuals to become a community owner of the team by investing $100 or above.💰
Since launching, over 3,080 people have invested to become community owners of the team, and now the Aurora are looking towards continued expansion and growth. 👀
In this episode, hear Andrea tell the founding story behind the Minnesota Aurora, and talk about how the club has innovated to create a new way for people to invest in women’s sports.👏
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