Episodes
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Starting Slow, Staying Flexible and Navigating Changing Family Dynamics with Jasmine and Dr. Mike Sassack of Family Tree Holistic Health
Where can you find them?
Family Tree Holistic Health
Instagram: @familytreeholistichealth
Website: www.familytreeholistichealth.com
Learn more about their team
Learn more about acupuncture
You’re listening to Episode 13 of The Business Family. On today’s episode we chat with Jasmine and Dr. Mike Sassack of Family Tree Holistic Health.
As soon as they got married, Mike jumped into full-time schooling to become an acupuncturist with dreams of opening his own practice. After graduation, Jasmine and Mike bought a house in which they could have an office. In the midst of this all, they licensed for foster care and started taking in children who needed a safe home and family. Since these early days, the Sassacks have had 3 different office locations, learned how to market effectively to get people in the door (hello, Groupon!) and have grown a thriving practice complete with employees, a business partner and clients who love them!
And if that weren’t enough, they have also had 20 children be a part of their home through foster care, given birth to 2 children, and adopted 4. This is an incredible story and a beautiful testament to always living into your values.
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Missing episodes?
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Mike talks about who to expand your network as a business owner in an intentional way and how Creative Club Chicago has been key in the growth of our businesses.
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You’re listening to Episode 11 of The Business Family! This is Part 2 of our interview with La Forge Family Vineyard and I definitely recommend going back and checking it out but as a short recap we talked about how the vineyard came to be and the hurdles of starting a small business in the food and beverage industry. Today, you’ll hear about how Charis and Kevin leaned into their community in order to market themselves, how to do market research and the cool story of how they got their product in a local grocery store!
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You’re listening to episode 8 of The Business Family! In today’s episode we talk with fashion stylist Meghan Jedlinski all about investing in your business, overcoming loss, how to jump off that comparison train and not apologizing when dreams and goals change. There’s so much packed into this episode and I’m so excited for you to hear it! So let’s jump right in!
Megan and I talked about how her styling and fashion business got off the ground and how hiring a manager for herself was an investment that paid off! We also talk about motherhood, miscarriage and how these things can affect us and refocus our priorities and desires. It’s an episode that is raw but beautiful and in the end Megan shares her secret to staying off the comparison train.
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Bank Loans, Creating Value and The Importance of Your “Why”
Where can you find us?
The Business Family
Instagram: @thebusinessfamily
Trailhead Creative
Instagram: @trailheadcreative
Website: www.trailheadcreative.com
LiveSideMedia
Instagram: @livesidemedia
Website: www.livesidemedia.com
You’re listening to Episode 6 of The Business Family. On today’s episode you get to hear a little bit more about us. One of the most key decisions we made for our business was moving to Chicago back in 2017. So come along on the crazy journey it took for us to get there - you won’t believe some of the things that happened!
We decided that Mike was going to pursue photography full-time and we thought it would be best if we moved to Chicago to that. We sat down and crunched the numbers together and quickly figured out that we couldn’t afford to live in Chicago. So we came up with a plan…
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Bank Loans, Creating Value and The Importance of Your “Why”
Where can you find the Williams?
Dr. Tom
Instagram: @drtomwilliams
Lauren
Instagram: @growingmay or @growingmayessentials
Roots Family Chiropractic
Instagram: @rootsfamilychiro
Website: www.rootsfamilychiro.com
You’re listening to Episode 5 of The Business Family! Today we’re talking with Dr. Tom, who happens to be Mike’s brother, and Lauren Williams of Roots Family Chiropractic. We had a front row seat to this rollercoaster of a story and now you are along for the ride. In today’s episode Dr. Tom talks about the ins and out of a business plan and getting a bank loan, we talk about how to create value for your clients and just how important your “why” is. So let’s jump on in!
Tom and Lauren met in college and got married while they were both still in grad school. They literally went back to school and work the Monday after they got married! Tom and Lauren opened up Roots Family Chiropractic right after Tom graduated. Dr. Tom was the chiropractor and Lauren was the office manager. A month after the office opened they found out they were pregnant with their son, Oliver! Oliver started coming with them to the office after Lauren was home for 2 weeks. Tom was able to be flexible with his schedule in order to be home with Lauren and Oliver. Lauren actually was in labor at their office!
The reason they opened Roots Family Chiro together in Chicago was because they wanted to live in Chicago and they wanted to take care of families in a unique way - especially kids with unique sensory challenges.
Tom was dubbed “Dr. Dad” aka The Baby Wearing Chiropractor for wearing Oliver in the office while they worked and was featured on National News! Because they had no other employees, they really didn’t have a choice so Oliver came along! They wanted to really take advantage of that 4th trimester for bonding.
When Oliver started to become more active and have more wants and needs they realized that they needed to make a transition in order to let Lauren be fully present at their office. Once the “stranger danger” development stage hit Oliver wanted only Tom or Lauren and it wasn’t becoming feasible to keep him in the office.
Dr. Tom originally wanted to work as an associate doctor for the chiropractors that inspired him to go to chiropractic school. But once he got to school he saw a whole different side of chiropractic. Dr. Tom was torn because he didn’t want to open his own practice. He felt lost and alone and which left him feeling anxious and depressed. One guest speaker changed his mind and from then on he knew he had to open up his own practice in order to see his new vision come to life.
Dr. Tom and Lauren didn’t get the skill set needed in order to open a successful chiropractic office. Their school provided a few business classes ran by professors who no longer had a business and never really had a thriving business to begin with. So Tom gathered as much information about business plans that he could get from other chiropractors before him and built his own business plan.
If you’ve never seen a business plan or had to write one in order to pitch it to investors or banks, let me tell you, they are a beast! It includes everything from your target marketing to marketing strategy to initial overhead needs and more. This document, that was over 50 pages long, was what Dr. Tom took with him to the banks (printed off and bound)!
When you open up an actual office you need cash! So it was time to secure funding. Dr. Tom talked to 13-15 banks and tried to originally secure a $150,000 loan (very conservative in terms of business loans) and they all said no. The banks just didn’t see how the numbers would add up with zero assets, zero experience and zero clients that Roots Family was already seeing. So Dr. Tom decided to go bare bones and whittled his business plan down to $50,000. The banks still said no because Dr. Tom had no assets.
He ended up getting an SBA loan that is backed by the government and the bank is only on the hook for 10-15%. He was introduced to a bank in Florida who had lent to chiropractors before and they were able to secure a $75,000 loan.
Even with cutting corners to make things more affordable, the money ran out fast. In hindsight, Dr. Tom realizes that the was willing to put too much on the line in order to open his practice and if he had to do it again he would have been more risk adverse and tried to do things to decrease overhead.
At this point, Roots Family Chiropractic is their life. There is no backup plan. And Tom and Lauren know that they not only have to make this business work for their own lives but also for all the lives that they are impacting. This clarity into their “why” lead them through all of the struggle and hardships that they’ve endured to open up their practice and gets them through the hard time still! It’s such a testament to the importance of knowing your why.
One of the things that Tom and Lauren do a great job is showing their value. They don’t just tell people what their value is they actually help them to discover that value for themselves.
If they each had to give one piece of advice Dr. Tom would say that he would be more risk adverse and Lauren would say to be honest with yourself what you want your business or your role in it to look like.
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Title: Pivoting, Attracting Your Ideal Clients and Healthy Conflict with your Partner with Dana Magnus
You’re listening to Episode 4 of The Business Family! On today’s episode we talk to Dana Magnus of Dana Frames and The MTKG Brand. And man oh man I don’t know how we managed to pack in this much wisdom in one episode! We talk about pivoting to meet a need, how to have healthy conflict with your partner and mission driven marketing. You’re not going to want to miss a single second so here we go!
Where can you find Dana?
@thedanamagnus
@themktgbrand
www.themktgbrand.com
What resources does she recommend?
The Enneagram Test
Dana and her husband, Bob, met when Dana was working full-time and doing her photography business on the side. She got her degree in marketing and got a taste of the corporate world while her husband jumped into corporate America all in working for Deloite.
She went from a photographer who did everything to a photographer who really focused on the archival and keepsake designer. She started focusing on albums, prints and wall prints.
Dana and her husband moved to San Diego for his job and quickly, Dana found herself laid off of her marketing job right after they purchased their first home. It was then that she realized that she wanted to try and make her photography business work full-time.
The MKTG Brand was born because Dana started taking on what she could get! Quickly, people started asking her to take headshots and branding photography for themselves or their company but they would have no strategy behind what kinds of photos they needed - much less how they were going to use them strategically. Once this started taking off, Dana realized that she needed to split the two brands so there wasn’t confusion!
But in the midst of building The MKTG Brand and pouring so much energy into a second business, Dana and Bob’s marriage was suffering. It wasn’t difficult to split the businesses on the business side of things but personally it was difficult.
When they finally realized what was going on in their personal lives they had to stop and check themselves. They always had talked about coming back to Chicago but this difficulty pushed them over the edge. They made the decision and moved within a week.
The hard thing about switching for Dana was that she had to start over. Again. But the thing that she keeps coming back to is that business and finances will always bounce back but relationships can’t always bounce back.
Dana and Bob have always focused on setting goals not only together but also supporting and helping each other’s dreams even if it means sacrificing. And all along the way keeping in touch and checking in with each other.
Dana at the end of the day is all about Mission-Driven Marketing. It means incorporating your personal life mission into your business. It’s a powerful way to attract your ideal clients in a way that aligns with your values and theirs!
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On today’s episode we dive into the Elsbeth Cool’s unique lifestyle that lead to the creation of Four Star Family Cyclery. We talk about niche markets, how to start a business without getting funding and breaking the mold within your industry.
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On today’s episode we talk with our good friends Eric and Sabriah Floberg. Eric Floberg is one of Chicago’s top wedding filmmakers and photographers. He also provides education for aspiring photographers through his YouTube channel with videos like “How to Make 100k as a wedding photographer” and “How to Photograph Interiors with Your Phone”. Sabriah is the primary caregiver in their family and also started her side hustle interior design company, Nestled Home in the last year. In this episode we dive into how to take your side-hustle from just a passion to a full-time business in the midst of having young kids, the importance of maintaining and focusing on mental health and family and what it means to truly take a break from it all as a business owner.
