Episodes
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I am always so excited to meet someone I already know and admire through Instagram and that's just what happened with Danielle, the Founder & CEO of Lefty’s Right Mind: a full-service bespoke creative studio brings a client’s vision to life through creative direction, on-site activations and branded product. Through craftsmanship and customization, Lefty’s Right Mind fosters human connection while building brand loyalty and awareness.
Today’s episode will include the term Bootstrap - which is the financing of a business through one’s own funds, through the use of revenue, and individual sources of capital sourced by the business owner (think small personal loans, lines of credit, and all around scrappiness).
Followed by her left hand and a steadfast love for creative problem solving, designer Danielle Becker paints within the lines but dreams without boundaries. A self-proclaimed design nerd, with roots in graphic design and art direction, curiosity and discipline drive her artistry.
We also talk about:
Finance Definition: What is Bootstrapping and how can you bootstrap your business?Building a creative business focused on artists and elevating products and experiences through customization and fully bespoke events and collaborations.How to anticipate your cash flow when the nature of your business which relies on projects, collaborations, partnerships - all of which can be hard to predict.Core values and principles when building a team.Advice for women who are interested in small business and entrepreneurship.
Resources:Website: Lefty's Right MindInstagram: @leftysrightmindThe Small Business Planner
Simple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so you can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and learn how to plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & CommunityReserve your copy of The Small Business Planner!
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Join me for a solo episode today sharing a little bit about the backstory behind the newest resource from Cash Flow for Creatives -- The Small Business Planner: a step-by-step guide to plan and grow the business of your dreams.
Click here to access a free chapter excerpt from the upcoming release of The Small Business Planner! (Link: https://www.cashflow-method.com/free-chapter/)
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Missing episodes?
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On Planning for the Worst-Case Scenario: Small Business Lessons from the Hollywood Writers and Actors Strike
The C-Suite with Catherine is a podcast focusing on on entrepreneurship and small business finance through real career stories. This episode discusses the importance of planning for unexpected periods as an entrepreneur using the Hollywood actors' writers' strike as an example.
We'll go over the importance of planning for THREE scenarios in your business:
The Expected Case: When things go as planned, understanding your regular income and expenses.
The Upside Case: Unexpectedly high demand and income, requiring adjustments to accommodate growth.
The Downside Case: Or, what happens in the case of a dramatic drop in demand and income, necessitating preparation to cover fixed expenses and agility to survive challenging periods as a small business owner.
The ongoing Hollywood strike exemplifies the importance of being ready for sudden changes in demand and income. Businesses can benefit from understanding their financial health and making proactive choices even during uncertain times. By preparing for different scenarios, businesses can navigate challenges and emerge stronger from unexpected disruptions.
To access the resource mentioned in this episode, click here to access "Small Business Essentials: The 5 Key Numbers to Know in Your Business"
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Are you avoiding your business finance because you dont know where to start? Or, because the entire topic makes your skin crawl? Are you waiting for the other shoe to drop?
If you’ve ever asked yourself questions like, “Can I afford to pay all the bills? Why am I always the last person who gets paid? Am I saving enough for taxes? How do I start to feel more proactive in my business?”
There's a huge block about money and shame and fear and it's all tied up in worth. Whether we're worthy enough to pay ourselves first. Whether we deserve a salary. How to navigate making sure we're paying our team, our contractors, the people that we work with and that make our businesses thrive.
Today's episode was really inspired by the fact that pretty much every conversation I have with small business owners in my business starts the same way. They lean forward. We're usually on Zoom. They lean forward, look me dead in the eyes through the camera, and say, "Catherine, don't judge me."
In today's solo episode, I'll be focusing on all of this as well as specific practical takeaways for small business owners and aspiring entrepreneurs.
We also talk about:
How to tap into powerful motivation to tackle the numbers in your businessThe ten most common questions I am asked by my clients Limiting beliefs that small business owners share and practical mindset shifts to push past this and drive toward what's next in your businessHow to get ahead of potential cash flow challenges in your business
Resources:Click HERE to access the FREE Guide: How To Pay Yourself a Consistent Salary as a Small Business Owner Instagram: @cashflow.for.creativesWebsite: cashflow-method.comInstagram: @catherinepdv
Simple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!
Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!
Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
Other questions, or just want to say hi? Email me at [email protected]
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Is it possible to pay yourself consistently as a small business owner?
In today's solo episode, I'll be focusing on all of this as well as specific practical takeaways for small business owners and aspiring entrepreneurs.
We also talk about:
Finance Definitions: Accounts Payable and Accounts ReceivableMy three step process that you can use to plan to pay yourself a consistent salary How to get ahead of potential cash flow challenges in your businessLearning how to handle and organize the cash flowing in and out of your businessHow you can continue to improve your small finance skills
Resources:Click HERE to access the FREE Guide: How To Pay Yourself a Consistent Salary as a Small Business Owner Instagram: @cashflow.for.creativesWebsite: cashflow-method.comInstagram: @catherinepdv
Simple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!
Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!
Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
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Are there simple strategies you can implement to improve your life as a business owner? How can I plan 90 days of cash flow without any stress? Is it possible to pay yourself consistently as a small business owner?
In today's solo episode, I'll be focusing on all of this as well as specific practical takeaways for small business owners and aspiring entrepreneurs.
We also talk about:
Finance Definitions: Accounts Payable and Accounts ReceivableMy five step process that you can use to plan 90 days of small business cash flow without stressHow to get ahead of potential cash flow challenges in your business.Learning how to handle and organize the cash flowing in and out of your business.How you can continue to improve your small finance skills.
Resources:Website with the free template: Cash Flow for Creatives (you’ll find it at the top of the site’s homepage!)Instagram: @cashflow.for.creativesWebsite: www.cashflow-method.comMy Personal Instagram: @catherinepdv
Simple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!
Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!
Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
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I'm flipping the script today, and answering questions from a variety of people, who play a number of roles in my life.
If you want to know what it's REALLY like to be an entrepreneur, the answer is in this episode.
If you want to know the biggest mistakes I've made, they're in here.
If you want to know my best advice to someone just starting their business, yep, the answer is in here too!
This episode is packed with off-the-cuff advice and little nuggets about myself I rarely talk about.
Resources:Website: Cash Flow for CreativesInstagram: @cashflow.for.creativesWebsite: CatherinePDV.comInstagram: @catherinepdv
Simple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
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Felice Langkamp is the founder and director of My Cashmere, which she founded in February 2022 after spending five years with Tiffany and Co. in e-commerce client development and high jewelry. COVID-19 lockdown conditions inspired her business idea and her entrepreneurial spirit shifted into overdrive as she then set out to become a cashmere expert and create a supply chain to bring her brand to life. Her focus is on creating a sustainable start for her business to have a sustainable future.
With a goal of bringing comfort and elegance to every woman’s wardrobe, Felice started her business in the midst of the pandemic. As a graduate of the GIA: Gemological Institute, she knows a thing or two about exquisite quality, the highest level of craftsmanship, and how to communicate all of the values of luxury to a potential target client base.
She also focuses on sustainable fashion and believes in staying true to your visions and beliefs which can often be hard to do in the fashion industry.
We also talk about:
Finance Definition: What are profit margins and how do they impact your small business? How can you improve them over time?How important it is to network and form connections with other businesses in your industry.Projecting sales goals when you have little data to go onHow she went about finding her manufacturing partners and vendors. Staying true to your beliefs and values and keeping your business vision at the forefront.Advice for women who are interested in small business and entrepreneurship
Resources:Website: MyCashmere.coInstagram: @mycashmere_coFacebook: My Cashmere Co
Simple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so you can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and learn how to plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community
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Kimberly Jenkins is an educator, researcher, and founder of The Fashion and Race Database. She is also the Founder of Artis Solomon, an education consultancy that provides academic and creative solutions for a more intelligent fashion system. In today’s episode, Kim gives a behind-the-scenes look into her transformation from academia to business owner and how she is learning to value her time, work, and services.
With a mission of educating people about the sociocultural and historical influences behind why we wear what we wear Kim started her business, The Fashion and Race Database, an online platform filled with tools that expand the narrative of fashion history and challenge mis-representation within the fashion system. It has grown from a free-to-use resource to a tiered database that is widely sought after by major universities and publications.
Kim was also recently named to the Vogue Business 100 Innovators for her work amongst the top sustainability thought leaders changing the world of fashion.
We also talk about:
Finance Definition: What is a financial operating model?How important it is for businesses to be educated on issues of race and social justiceThe importance of staying firm about your worth and the value your services provideHow structure and routine are so important, especially as a small business owner working from homeHow creating a home office sanctuary helps with the emotional toll her job sometimes brings. Advice for women who are interested in small business and entrepreneurship
Resources:Website: KimberlyJenkins.comInstagram: @kimberlymjenkinsWebsite: FashionandRace.org
Simple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so you can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and learn how to plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community
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Katie’s entire life changed in the blink of an eye when she was diagnosed with a brain tumor five years ago. Not only did she survive the terrifying diagnosis, surgery, and recovery, but she was committed to thriving throughout the entire process. She has since gone on to run the NYC marathon, start a career in publishing, and land an internship at UChicago Medicine where she now works.
After college, Katie worked in fashion and beauty PR, however she felt at sea in her roles, struggling to manage the day-to-day requirements of a corporate role due to her undiagnosed brain tumor. She decided to start her own jewelry line, which she was then able to license to another company (an entrepreneurial goal for many small business owners). Throughout the past decade, she shared how she has “gained so much from losing her mind.” Katie shares her inspiring journey from business owner to her new career as a licensed social worker with us in today’s episode.
We also talk about:
Finance Definition: "Assumptions" in financial modelingConquering Limiting Beliefs in BusinessThe inspiration behind her company and how she licensed itHer battle with a brain tumor and how it affected her personal and professional lifeHow she stayed positive and managed to thrive through the difficult diagnosisWhy we should normalize talking about dollar amounts when it comes to salary What turning 35 has taught herHow she transitioned her career into becoming a licensed social workerAdvice for others who are interested in small business and entrepreneurship
Resources:Website: KatieSchloss.comInstagram: @katieschlosslsw
Simple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
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Marcelo initially started his line back in 2012 when he was looking for a challenge on a personal level. After finishing school, he traveled to Europe where he decided he wanted to do runway shows to showcase his work. He believes the universe heard his calling because when he returned to Argentina, he was selected to participate in a few runway shows. His career catapulted from there.
Throughout his career, he has learned so much about business and himself as a person through his many partnerships in the fashion industry. Having partners has taught him the importance of knowing your core values. He has also learned that the right opportunity will eventually come. Sometimes you have to wait, and he says you will not disappear if you don’t jump at every opportunity.
We also talk about:
How compromise is inherent in the art of partnershipFinding allies in the fashion industry and creating relationships that will lastFinding inspiration to create and materialize Waiting for the right opportunity to come your wayCore values when it comes to life, business, and partnershipsCreating different personas as a designer and as an individualLessons he's learned about partnerships throughout his career
Resources:Website: MarceloGiacobbe.comInstagram: @giacobbeofficial
Simple Finance Resources for Small Business Owners:Access the Free Guide, "How to Pay Yourself a Consistent Salary as a Small Business Owner" Click here to access! Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth.” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
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With a mission of bringing luxury fashion to the everyday woman, Nicola started her company, The Curated, as a pregnancy project. It has grown to be a global brand that reaches women all over the world. With a retail store in Australia and a global e-commerce website, The Curated brings the accessibility of high-end fashion to women everywhere.
At The Curated, they are focused on sustainable fashion. By creating a customer-centered brand, women are encouraged to upload images and information like their measurements and weight to the website after they make a purchase. This helps better explain how the clothes fit and allows future customers to make more informed decisions on sizing and fit prior to purchases. This is how The Curated is doing its part to reduce the carbon footprint, due to unnecessary shipping and returns.
We also talk about:
Finance definition: What is a Foreign Exchange Rate?The reality of building a small business with a global customer, a global supply chain, and a global life as an entrepreneurBuilding supplier relationships in businessThe importance of having support on your entrepreneurship journeyMaintaining motivation and focus, especially post-pandemicNavigating e-commerce in the world of influencer marketingAdvice for women who are interested in small business and entrepreneurship
Resources:Website: ShopTheCurated.netInstagram: @shopthecuratedFacebook: The Curated Community
Simple Finance Resources for Small Business Owners:Access the FREE Guide, "5 Steps to Manage 3 Months of Cash Flow" here!Catherine’s Small Business Finance 101 Starter Course and learn how to plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
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Andrew’s Underwater Garden Collection from his thesis at Parsons got a lot of attention and, in many ways, was the starting point of his career. One dress, in particular, was pulled for the window at Neiman Marcus. While eveningwear was the spotlight of his thesis project, Andrew first focused on his bridal collection after graduation before launching his evening wear collection under his own name in September 2022.
His design aesthetic empowers women, highlighting the strength and beauty of nature. Each collection takes cues from Kwon’s surroundings and builds upon this concept with femininity, bridging the ethereal with the every day.
We also talk about:How he used Instagram to grow his brand and gain exposure The transition from social media marketing to using a paid PR teamWhere he gets inspiration for his collections and what a typical day in his life looks likeHow he makes financial decisions from a profit and loss standpointThe process he follows when constructing pieces for his collections
About Our Guest:Instagram: @andrewkwon_officialTikTok: @andrewKwon_nycWebsite: andrewkwon.comFacebook: Andrew Kwon
Simple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth.” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and learn how to plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
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With a contagious passion for entrepreneurship and innovation, Lauren Grunstein noticed a need for something new in a space that had been steady for far too long. As the Vice President of Sales, PR, and Marketing for Verstolo Fine Jewelry, Lauren shares with us how she creatively uses the company's fine jewelry assets to generate a powerful combination of increased revenue, social-media buzz, and long-term brand loyalty.
At Verstolo, they are shaking up the fine jewelry space by offering fine jewelry rental for brides and special occasions. In this episode, Lauren opens up about the behind the scenes of fine jewelry rental, the challenges they face, ways they serve their clients now, and how they plan to serve them for years to come. She also shares her passion for transforming the wedding space by inviting brides to experience luxury without the price tag.
We also talk about:
Finance Definition: What is an asset?
Rethinking how an asset can generate new streams of income
Experiencing entrepreneurship without starting a company
Entrepreneurship as a mindset
Making connections and collaborations in a new-to-you industry
Forecasting your next wave of growth
How to know if small business is for you
About Our Guest:
Instagram: @verstolo
TikTok: @verstolofinejewelry
Website: verstolo.com
Simple Finance Resources for Small Business Owners:
Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!
Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!
Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
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My name is Catherine Smith Licari, and I live in New York City with my husband and our dog, Penny. I was inspired to start this podcast because I have always loved connecting with others and I am deeply passionate about financial literacy for small business owners. I know how frustrating it can be for entrepreneurs who feel like they don’t have a roadmap to success when it comes to learning about finances in business.
After graduating in 2011 with a degree in political science and writing, and started my career with an internship at W Magazine. I stayed in the magazine world for a number of years before launching Plan de Ville, my first company, which was an e-commerce site for emerging luxury fashion designers.
I quickly learned that I had a knack for entrepreneurship, but knew I was lacking the financial skills necessary to lead my own company or anyone else’s company and to grow responsibly. So I went back to school and earned my MBA from Columbia business school in 2019.
My most recent passion project is my financial literacy company, Cash Flow for Creatives, which is the inspiration behind this podcast. It is designed to empower small business owners with financial tools, specifically for them. This podcast was the next step. Each episode will feature one finance term that is explained through career stories in conversation with friends:
In this season of the C Suite, we talk about:
Assets with Lauren Grunstein, VP of sales, PR and Marketing for Verstolo
P&L - the profit and loss statement - with Andrew Kwon, owner of a luxury evening gown and bridal line
Partnerships with Marcelo Giacobbe, founder of Giacobbe
Assumptions with Katie Schloss, creative entrepreneur and writer
Resources:
My first business, shopping side Plan de Ville
Website: Cash Flow for Creatives
Instagram: @cashflow.for.creatives
Website: CatherinePDV.com
Instagram: @catherinepdv
Simple Finance Resources for Small Business Owners:
Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!
Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!
Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
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The C Suite with Catherine is a podcast about entrepreneurship and small business finance through the lens of career stories. Each episode with a guest features a singular finance term with the goal of illuminating financial concepts in a way that speaks to who we are as creatives, not as finance executives.
